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Malaysia Consumer Electronics Report Q4 2011 Published on August 2011

Report Summary Malaysia's consumer electronics devices market, defined as the addressable market for computing devices, mobile handsets and AV devices, was projected at about US$10.7mn in 2011. This is expected to increase to US$13.5bn 2015, driven by rising incomes and growing affordability of key products. Demand will grow at a CAGR of about 6%, as Malaysian consumers regain confidence. We believe economic growth will moderate in 2011 and 2012, but overall Malaysian spending on consumer electronics will remain robust in key product segments such as LED TV sets. Malaysia also emerged in 2010 as one of the fastest-growing regional smartphone markets. Vendors will continue to target products innovation to drive revenues, with growth areas including smartphones, notebooks and HDTV. Computers Computers accounted for about 24% of Malaysian consumer electronics spending in 2010. BMI forecasts Malaysian domestic market compute0r hardware sales (including notebooks and accessories) of US$2.6bn in 2011. Computer hardware CAGR for the 2011- 2015 period is forecast at about 8%, with household PCs penetration in Malaysia still low, particularly in rural areas. AV AV devices are expected to account for about 10% of Malaysian consumer electronics spending over BMI's fiveyear forecast period. Malaysia's domestic AV device market is projected at US$905mn in 2011. The market is expected to grow at a CAGR of 4% between 2011-2015, to a value of US$1.1bn in 2015. In 2010 LED backlit models in the 40- and 42-inch range were popular, fuelled by promotions from retailers. Mobile Handsets Malaysian mobile handset sales accounted for about 65% of Malaysian consumer electronics spending in 2010. Malaysian market handset sales are expected to grow to 9.0mn units in 2015, as mobile subscriber penetration passes 124%. Growth will be slower than in the preceding five years due to slowing subscriber growth, but opportunities in Malaysia's youthful market will be driven by demand for smartphones, which in 2011 could account for twothirds of Malaysian handset sales.

Table of Content Executive Summary 5 SWOT Analysis 7 Malaysia Consumer Electronics Market SWOT 7 Malaysia Electronics Industry SWOT ... 8 Malaysia Political SWOT . 9 Malaysia Economic SWOT . 10 Malaysia Business Environment SWOT .. 11 Asia Business Environment Ratings ... 12 Table: Regional Consumer Electronics Business Environment Ratings... 12 Consumer Electronics Market .. 16 Computers... 16 Table: Computers Sales .. 16 AV 20

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>> Get this Report Now by email! Table: AV: Sales . 20 Mobile Handsets .. 23 Table: Mobile Communications .. 23 Consumer Electronics Industry 27 Table: Electronics Output ... 27 Malaysian Electronics Exports, August 2009-July 2010 (MYRmn) .. 28 Components 30 Malaysian Electronics Equipment And Parts Exports, August 2009-July 2010 (MYRmn) ... 30 Malaysian Semiconductors Exports, August 2009-July 2010 (MYRmn) .. 30 Computers... 32 AV/Handsets ... 32 Industry Forecast Scenario ... 34 Table: Consumer Electronics Overview .. 34 Industry Developments ... 36 Government Authority . 38 Macroeconomic Forecast .. 39 Table: Malaysia - Economic Activity, 2008-2015 ... 41 Competitive Landscape 42 Computer . 42 Handsets .. 44 AV 46 BMI Methodology .. 49 How We Generate Our Industry Forecasts . 49 Electronics Industry 49 Sources ... 50

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Malaysia Consumer Electronics Report Q4 2011 (From Issuu)

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Malaysia Consumer Electronics Report Q4 2011  

Malaysia's consumer electronics devices market, defined as the addressable market for computing devices, mobile handsets and AV devices, was...

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