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Indian Toys & Game Industry Published on July 2011

Report Summary The toy industry in India is a late starter. The size of the Indian toy industry is about Rs.4000 crores of which Rs.1500 crores of revenue is generated by the organized sector while Rs.2500 crores generated by the unorganized sector. The Indian toy industry is characterized by small-scale establishments and is highly labour intensive. After removal of Quantitative Restrictions, the imports of toys increased to US$ 31 million in 2000-2001. In 2003, the estimated global market of toys was around US$ 85 billion and the Indian toy industry can try to garner a sizeable share of the world market provided they are based on the latest technologies and are properly marketed for effectively competing in the emerging global market. In Indian Toys & Retail Industry manufacturers typically cater to the institutional buyers directly whereas for the retail market they use intermediaries (trade channels).

Table of Content Executive Summary Industry Overview Toys & Games industry in India Market Segment Market Structure Market share & Competition Situation Top Players Key Drivers Key Challenges / Barriers Key Success factors Distribution Structure in Indian Toys & Games Industry Retail Market Model Cost to Market Market Entry Strategy Institutional Market Model Cost to Market Regulatory Advantage & legal frameworks Recent Mergers & Acquisitions Activities in the Industry Industry SWOT Market forecast with Macroeconomic assumptions Annexure List of Industry Associations Lists of Graphs and Tables

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Indian Toys and Game Industry  

The toy industry in India is a late starter. The size of the Indian toy industry is about Rs.4000 crores of which Rs.1500 crores of revenue...

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