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Global Outdoor Appliances and Power Tools Industry Published on May 2012

Report Summary This report analyzes the worldwide markets for Outdoor Appliances and Power Tools in Thousand Units by the following Product Segments: Bug Killers, Chain Saws, Hedge Trimmers, Leaf Blowers (Back Pack Leaf Blowers, and Handheld Leaf Blowers), Outdoor Grills (Charcoal-Fired Outdoor Grills, Electric-Fired Outdoor Grills, and Gas-Fired Outdoor Grills), Walk Behind Power Mowers, Riding Garden Tractors, Riding Mowers & Lawn Tractors (Front Engine, and Rear Engine), Rotary Tillers, Snowthrowers, and Trimmers/Brush Cutters. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East, and Latin America. Annual estimates and forecasts are provided for the period 2009 through 2017. Also, a six-year historic analysis is provided for these markets. The report profiles 236 companies including many key and niche players such as Alamo Group, Inc., Blount International, Inc., Bosch Lawn and Garden Ltd., Briggs & Stratton Corp, Deere & Co., Husqvarna AB, McCulloch Motors Inc., Jarden Corporation, Coleman Company, Inc., Makita Corporation, MTD Products, Inc., Stanley Black & Decker, Techtronic Industries Co. Ltd., and The Toro Company. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.

Table of Content

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS Study Reliability and Reporting Limitations Disclaimers

I-1 I-2

Data Interpretation & Reporting Level

I-3

Quantitative Techniques & Analytics

I-3

Product Definitions and Scope of Study

I-3

Product Segments Bug Killers Chain Saws

I-4 I-4 I-4

Hedge Trimmers

I-4

Leaf Blowers

I-4

Outdoor Grills

I-5

Walk Behind Power Mowers

I-5

Riding Garden Tractors

I-5

Riding Mowers & Lawn Tractors Rotary Tillers Snowthrowers Trimmers/Brush Cutters

Global Outdoor Appliances and Power Tools Industry (From Issuu)

I-5 I-5 I-5 I-5

Page 1/24


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II-1

Prospects for Outdoor Appliances and Power Tools Market Remain Upbeat

II-1

The Impact of Economic Recession Market Outlook

II-1 II-1

Gardening: A Key Growth Propeller

II-2

Power Tools Market: A Peek into the Recent Market Structure

II-2

Table 1: Worldwide Power Tools Market (2011): Percentage Breakdown of Value Sales by Company - Black & Decker, Bosch, Makita, and Others (includes corresponding Graph/Chart) Distribution Channels

II-2

II-3

2. INDUSTRY TRENDS AND ISSUES

II-4

Market for Outdoor Appliances - Highly Seasonal

II-4

Powered and Upgraded Outdoor Appliances - Poised to Power Up the Market

II-4

Multi-Tasking Equipment Gain Prominence

II-4

Rising Interest in Golf Offers Lucrative Prospects

II-4

Changing Consumer Preferences

II-5

Narrowing Line Between Indoor and Outdoor Products

II-5

Replacement of Metal Parts with Plastic

II-5

Improved Lawn Mowers Flood the Market

II-5

Increasing Disposable Incomes - A Boon to Gardening Equipment Surge in Demand for Cordless and Battery Powered Appliances

II-6 II-6

Environmental Concerns Leading to Development of Better Products II-6 Replacement Market - A Growth Factor

II-6

Table 2: World Market for Outdoor Appliances and Power ToolsAverage, Low and High Life Expectancies in Years for Snowthrowers, Back-Pack Gasoline Leaf Blowers, Handheld Gasoline Leaf Blowers, Charcoal-Fired Outdoor Grills, Riding Lawn Mowers and Tractors, Gasoline-Based Power Mowers, Gas-Fired Outdoor Grills, and Electric-Fired Outdoor Grills (includes corresponding Graph/Chart)

II-7

Consumer Convenience - Primary Factor Impacting the Market Techtronic Industries Revolutionizing Power Tools Market Shift towards Low-Cost Countries

II-8 II-8

II-8

Environmental Concerns Pose a Major Challenge in Developed Markets

II-8

Growing Popularity of Environment Friendly Electric Lawn Mowers II-9 Pollution Control: A Hot Issue

II-9

3. PRODUCT OVERVIEW

II-10

Garden Equipment

II-10

Electric Outdoor Equipment

II-10

Outdoor Appliances and Power Tools - A Categorization Bug Killers

Global Outdoor Appliances and Power Tools Industry (From Issuu)

II-10

II-10

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II-10

Trimmers/Brushcutters Outdoor Grills

II-10 II-11

Lawn Mowers

II-11

Battery Powered Lawn Mowers

II-11

Highwheel Walk Behind Mowers

II-11

Push Mowers

II-12

Reel Lawn Mowers Rotary Tillers

II-12 II-12

Hedge Trimmers

II-12

Snow Throwers

II-12

Garden Maintenance Products

II-13

Outdoor Power Equipment (OPE)

II-13

I. Large Outdoor Power Equipment

II-13

1. Large Wheeled OPE i. Tillers/Cultivators

II-13 II-13

ii. Mowers/Tractors

II-14

a. Walk-Behind Lawn Movers

II-14

b. Riding Mowers c. Lawn Tractors

II-14 II-14

d. Garden Tractors

II-15

iii. Spreaders/Seeders

II-15

iv. Snowthrowers

II-15

2. Large Stationary Outdoor Power Equipment

II-15

i. Chippers/Shredders a. Shredders b. Chippers

II-15 II-15 II-15

c. Chipper/shredders

II-15

ii. Power Composters

II-15

II. Portable Outdoor Power Equipment 1. Trimmers i. String Trimmers

II-16 II-16 II-16

ii. Trimmers/Brushcutters

II-16

iii. Hedge Trimmers

II-16

iv. Edge Trimmers

II-16

v. Hand Trimmers

II-17

2. Blowers 3. Wood-Cutters i. Chainsaws ii. Log splitters

II-17 II-17 II-17 II-17

4. FACTORS INFLUENCING OUTDOOR APPLIANCES AND POWER TOOLS MARKET Lawn Equipment and Supplies Highly Weathered Weather Economy Housing Starts

II-18 II-18 II-18

Gardening as an Attitude

II-18

Environment Concerns

II-18

Global Outdoor Appliances and Power Tools Industry (From Issuu)

II-18

II-18

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II-19

5. PRODUCT INTRODUCTIONS/INNOVATIONS

II-20

DEWALT Introduces 12 Volt MAX Lithium Ion Platform

II-20

Panasonic Unveils Tough IPTM 14.4V Li-Ion Cordless Power Tools

II-20

Tyco Electronics Launches BT 3500 Battery-Hydraulic Hand Tool John Deere Unveils New Walk-Behind Mowers

II-20

II-21

Honda Unveils Pioneering Domestic Rough-Cut Mulching Model Handy Releases New Garden Tiller

II-21

II-21

VIKING Releases New Lawn Mower

II-21

Festool USA to Roll Out Three Novel Products

II-22

Ariens Company Unveils AMPTM Rider

II-22

Festool Launches Power tools

II-22

6. PRODUCT INTRODUCTIONS/INNOVATIONS - A HISTORIC PERSPECTIVE BUILDER II-23 Toro Introduces POLAR TRAC' System

II-23

Toro Presents ZMaster速 Z300 Series Sub-Compact Mowers Toro Unveils Greensmaster速 Flex' 18

II-23

II-24

Toro Presents Four Novel Reelmaster Fairway Mowers

II-24

Coleman Launches Tabletop Propane Grill

II-24

Simplicity Adds Conquest Yard Tractor Model

II-24

Weber-Stephen Widens Gas Grills Line

II-25

Char-Broil Launches New TEC Series Grills

II-25

Char-Boil Launches Grill2Go速 Advantage'

II-25

Husqvarna Presents NASCAR Chain Saw

II-25

Home Depot Adds Two New Lawn Tractors

II-25

Stihl Introduces New Range of Powerful Equipment

II-26

Farm & Garden Machinery Unveils Chain Saws and Brush Cutters Alien Power Equipment Introduces New Garden Equipment

II-26 II-26

Swedish Inventors Develop a New Powerful Chain Saw

II-26

Viking Introduces Outdoor Electric Smoker Oven

II-26

7. RECENT INDUSTRY ACTIVITY

II-27

Atlas Copco Snaps Up Sales and Marketing Operations of Kramer Air Tool

II-27

Danaher Enters into Joint Venture with Cooper Industries Toro Purchases Assets of USPraxis

II-27

II-27

Ariens Company Takes Over Kee Mower Brand

II-28

Stanley Works Merges with The Black & Decker Corporation LEHR Grants Exclusive Global License to Fiskars

II-28 II-28

Blish-Mize and HouseHasson Acquires Hardware House Products C&E FEIN Establishes FEIN Power Tool India Ariens Snaps Up Parker Company Echo Takes Over Kwik Products Kioritz and Shindaiwa Merge

II-28

II-28 II-29 II-29 II-29

8. STRATEGIC CORPORATE DEVELOPMENTS - A HISTORIC PERSPECTIVE BUILDER II-30 Makita Acquires Fuji Robin Industries

Global Outdoor Appliances and Power Tools Industry (From Issuu)

II-30

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II-30

Husqvarna to Acquire Jenn Feng

II-30

Bosch Acquires Measuring Tool Maker Robotoolz

II-30

Bosch to Invest in Russian Power Tools Facility

II-31

Carborundum Universal to Enter Power Tools Business Ise Blu Equity Acquires XGPower

II-31 II-31

Husqvarna Acquires US Concrete Saw Maker Soff-Cut

II-31

Alamo Group Acquires Henke Manufacturing

II-31

Husqvarna Acquires Outdoor Products Business of Komatsu Zenoah Husqvarna to Acquire Swedish Klippo AB

II-31

II-31

Husqvarna AB to Invest in Chinese Facility

II-32

Husqvarna AB to Invest in Japanese Zenoah Facility

II-32

Bosch to Raise Power Tools Capacity in India

II-32

CUMI to Enter Power Tools Business, Set Up Facility Near Bangalore

II-32

Retail Chain Travis Perkins to Sell Sparky Eltos' Products

II-32

Atco-Qualcast Changes its Name to Bosch Lawn and Garden Husqvarna Acquires Assets of Dixon Industries

II-33

II-33

Ariens Company Acquires Bynorm

II-33

Husqvarna and Komatsu Zenoah Ink Letter of Intent

II-33

Salton Signs Pact with Cropley Holdings and Omachron Science Electrolux Spin-off Outdoor Products Operations

II-34

II-34

Techtronic Acquires Atlas Copco's Electric Tool

II-34

Alamo Group Inc. Acquires Spearhead Machinery

II-34

Jarden Corporation Acquires American Household Inc

II-34

Electrolux Outdoor Signs Agreement with Firefly Energy

II-34

John Deere to Supply Equipment to TruGreen Landcare

II-35

Stihl Romania Announces Opening of Distribution Centre

II-35

MTD Products Opens Four New Centers

II-35

9. FOCUS ON SELECT PLAYERS

II-36

Alamo Group, Inc. (US)

II-36

Blount International, Inc. (US)

II-36

Bosch Lawn and Garden Ltd. (UK)

II-36

Briggs & Stratton Corp. (US)

II-37

Deere & Company (US)

II-37

Husqvarna AB (Sweden)

II-37

McCulloch Motors, Inc. (US)

II-38

Jarden Corporation (US) Coleman Company, Inc. (US) Makita Corporation (Japan) MTD Products, Inc. (US) Stanley Black & Decker (USA)

II-38 II-38 II-38 II-39 II-39

Techtronic Industries Co. Ltd. (Hong Kong) The Toro Company (US)

II-39 II-40

10. GLOBAL MARKET PERSPECTIVE

II-41

Table 3: World Recent Past, Current and Future Analysis for

Global Outdoor Appliances and Power Tools Industry (From Issuu)

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II-41

Table 4: World Historic Review for Outdoor Appliances and Power Tools by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2003 through 2008 (includes corresponding Graph/Chart)

II-42

Table 5: World 15-Year Perspective for Outdoor Appliances and Power Tools by Geographic Region - Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia- pacific (excluding Japan), Middle East and Latin American Markets for Years 2003, 2011 & 2017 (includes corresponding Graph/Chart)

II-43

Table 6: World Recent Past, Current & Future Analysis for Bug Killers by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2009 through 2017 (includes corresponding Graph/Chart)

II-44

Table 7: World Historic Review for Bug Killers by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2003 through 2008 (includes corresponding Graph/Chart)

II-45

Table 8: World 15-Year Perspective for Bug Killers by Geographic Region - Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets for Years 2003, 2011 & 2017 (includes corresponding Graph/Chart)

II-46

Table 9: World Recent Past, Current & Future Analysis for Chain Saws by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2009 through 2017 (includes corresponding Graph/Chart)

II-47

Table 10: World Historic Review for Chain Saws by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets Independently

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II-48

Table 11: World 15-Year Perspective for Chain Saws by Geographic Region - Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets for Years 2003, 2011 & 2017 (includes corresponding Graph/Chart)

II-49

Table 12: World Recent Past, Current & Future Analysis for Hedge Trimmers by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2009 through 2017 (includes corresponding Graph/Chart)

II-50

Table 13: World Historic Review for Hedge Trimmers by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2003 through 2008 (includes corresponding Graph/Chart)

II-51

Table 14: World 15-Year Perspective for Hedge Trimmers by Geographic Region - Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets for Years 2003, 2011 & 2017 (includes corresponding Graph/Chart)

II-52

Table 15: World Recent Past, Current & Future Analysis for Leaf Blowers by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2009 through 2017 (includes corresponding Graph/Chart)

II-53

Table 16: World Historic Review for Leaf Blowers by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2003 through 2008 (includes corresponding Graph/Chart)

II-54

Table 17: World 15-Year Perspective for Leaf Blowers by Geographic Region - Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets for Years 2003, 2011 & 2017 (includes corresponding Graph/Chart)

Global Outdoor Appliances and Power Tools Industry (From Issuu)

II-55

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>> Get this Report Now by email! Table 18: World Recent Past, Current & Future Analysis for Leaf Blowers by Product Segment - Back Pack Leaf Blowers, and Handheld Leaf Blowers Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2009 through 2017 (includes corresponding Graph/Chart)

II-56

Table 19: World Historic Review for Leaf Blowers by Product Segment - Back Pack Leaf Blowers, and Handheld Leaf Blowers Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2003 through 2008 (includes corresponding Graph/Chart)

II-57

Table 20: World 15-Year Perspective for Leaf Blowers by Product Segment - Percentage Breakdown of Unit Sales for Back Pack Leaf Blowers, and Handheld Leaf Blowers Markets for Years 2003, 2011 & 2017 (includes corresponding Graph/Chart)

II-58

Table 21: World Recent Past, Current & Future Analysis for Back Pack Leaf Blowers by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2009 through 2017 (includes corresponding Graph/Chart)

II-59

Table 22: World Historic Review for Back Pack Leaf Blowers by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2003 through 2008 (includes corresponding Graph/Chart)

II-60

Table 23: World 15-Year Perspective for Back Pack Leaf Blowers by Geographic Region - Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets for Years 2003, 2011 & 2017 (includes corresponding Graph/Chart)

II-61

Table 24: World Recent Past, Current & Future Analysis for Handheld Leaf Blowers by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2009 through 2017 (includes corresponding Graph/Chart)

II-62

Table 25: World Historic Review for Handheld Leaf Blowers by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets Independently Analyzed with Annual Sales Figures in Thousand

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II-63

Table 26: World 15-Year Perspective for Handheld Leaf Blowers by Geographic Region - Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets for Years 2003, 2011 & 2017 (includes corresponding Graph/Chart)

II-64

Table 27: World Recent Past, Current & Future Analysis for Outdoor Grills by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2009 through 2017 (includes corresponding Graph/Chart)

II-65

Table 28: World Historic Review for Outdoor Grills by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2003 through 2008 (includes corresponding Graph/Chart)

II-66

Table 29: World 15-Year Perspective for Outdoor Grills by Geographic Region - Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets for Years 2003, 2011 & 2017 (includes corresponding Graph/Chart)

II-67

Table 30: World Recent Past, Current & Future Analysis for Outdoor Grills by Product Segment - Charcoal-Fired Outdoor Grills, Electric-Fired Outdoor Grills and Gas-Fired Outdoor Grills Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2009 through 2017 (includes corresponding Graph/Chart)

II-68

Table 31: World Historic Review for Outdoor Grills by Product Segment- Charcoal-Fired Outdoor Grills, Electric- Fired Outdoor Grills and Gas-Fired Outdoor Grills Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2003 through 2008 (includes corresponding Graph/Chart)

II-69

Table 32: World 15-Year Perspective for Outdoor Grills by Product Segment - Percentage Breakdown of Unit Sales for Charcoal-Fired Outdoor Grills, Electric-Fired Outdoor Grills and Gas-Fired Outdoor Grills Markets for Years 2003, 2011 & 2017 (includes corresponding Graph/Chart)

Global Outdoor Appliances and Power Tools Industry (From Issuu)

II-70

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>> Get this Report Now by email! Table 33: World Recent Past, Current & Future Analysis for Charcoal-Fired Outdoor Grills by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2009 through 2017 (includes corresponding Graph/Chart)

II-71

Table 34: World Historic Review for Charcoal-Fired Outdoor Grills by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2003 through 2008 (includes corresponding Graph/Chart)

II-72

Table 35: World 15-Year Perspective for Charcoal-Fired Outdoor Grills by Geographic Region - Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets for Years 2003, 2011 & 2017 (includes corresponding Graph/Chart)

II-73

Table 36: World Recent Past, Current & Future Analysis for Electric-Fired Outdoor Grills by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2009 through 2017 (includes corresponding Graph/Chart)

II-74

Table 37: World Historic Review for Electric-Fired Outdoor Grills by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2003 through 2008 (includes corresponding Graph/Chart)

II-75

Table 38: World 15-Year Perspective for Electric-Fired Outdoor Grills by Geographic Region - Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets for Years 2003, 2011 & 2017 (includes corresponding Graph/Chart)

II-76

Table 39: World Recent Past, Current & Future Analysis for Gas-Fired Outdoor Grills by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2009 through 2017 (includes corresponding Graph/Chart)

II-77

Table 40: World Historic Review for Gas-Fired Outdoor Grills

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II-78

Table 41: World 15-Year Perspective for Gas-Fired Outdoor Grills by Geographic Region - Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets for Years 2003, 2011 & 2017 (includes corresponding Graph/Chart)

II-79

Table 42: World Recent Past, Current & Future Analysis for Walk Behind Power Mowers by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2009 through 2017 (includes corresponding Graph/Chart)

II-80

Table 43: World Historic Review for Walk Behind Power Mowers by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2003 through 2008 (includes corresponding Graph/Chart)

II-81

Table 44: World 15-Year Perspective for Walk Behind Power Mowers by Geographic Region - Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets for Years 2003, 2011 & 2017 (includes corresponding Graph/Chart)

II-82

Table 45: World Recent Past, Current & Future Analysis for Riding Garden Tractors by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2009 through 2017 (includes corresponding Graph/Chart)

II-83

Table 46: World Historic Review for Riding Garden Tractors by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2003 through 2008 (includes corresponding Graph/Chart)

II-84

Table 47: World 15-Year Perspective for Riding Garden Tractors by Geographic Region - Percentage Breakdown of Unit Sales for

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II-85

Table 48: World Recent Past, Current & Future Analysis for Riding Mowers & Lawn Tractors by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2009 through 2017 (includes corresponding Graph/Chart)

II-86

Table 49: World Historic Review for Riding Mowers & Lawn Tractors by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2003 through 2008 (includes corresponding Graph/Chart)

II-87

Table 50: World 15-Year Perspective for Riding Mowers & Lawn Tractors by Geographic Region - Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets for Years 2003, 2011 & 2017 (includes corresponding Graph/Chart)

II-88

Table 51: World Recent Past, Current & Future Analysis for Riding Mowers & Lawn Tractors by Product Segment - Front Engine Riding Mowers and Lawn Tractors, and Rear Engine Riding Mowers and Lawn Tractors Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2009 through 2017 (includes corresponding Graph/Chart)

II-89

Table 52: World Historic Review for Riding Mowers & Lawn Tractors by Product Segment - Front Engine Riding Mowers and Lawn Tractors, and Rear Engine Riding Mowers and Lawn Tractors Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2003 through 2008 (includes corresponding Graph/Chart)

II-90

Table 53: World 15-Year Perspective for Riding Mowers & Lawn Tractors by Product Segment - Percentage Breakdown of Unit Sales for Front Engine Riding Mowers and Lawn Tractors, and Rear Engine Riding Mowers and Lawn Tractors Markets for Years 2003, 2011 & 2017 (includes corresponding Graph/Chart)

II-91

Table 54: World Recent Past, Current & Future Analysis for Front Engine Riding Mowers and Lawn Tractors by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets Independently

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II-92

Table 55: World Historic Review for Front Engine Riding Mowers and Lawn Tractors by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2003 through 2008 (includes corresponding Graph/Chart)

II-93

Table 56: World 15-Year Perspective for Front Engine Riding Mowers and Lawn Tractors by Geographic Region - Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets for Years 2003, 2011 & 2017 (includes corresponding Graph/Chart)

II-94

Table 57: World Recent Past, Current & Future Analysis for Rear Engine Riding Mowers and Lawn Tractors by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2009 through 2017 (includes corresponding Graph/Chart)

II-95

Table 58: World Historic Review for Rear Engine Riding Mowers and Lawn Tractors by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2003 through 2008 (includes corresponding Graph/Chart)

II-96

Table 59: World 15-Year Perspective for Rear Engine Riding Mowers and Lawn Tractors by Geographic Region - Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets for Years 2003, 2011 & 2017 (includes corresponding Graph/Chart)

II-97

Table 60: World Recent Past, Current & Future Analysis for Rotary Tillers by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2009 through 2017 (includes corresponding Graph/Chart)

II-98

Table 61: World Historic Review for Rotary Tillers by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets

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II-99

Table 62: World 15-Year Perspective for Rotary Tillers by Geographic Region - Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets for Years 2003, 2011 & 2017 (includes corresponding Graph/Chart)

II-100

Table 63: World Recent Past, Current & Future Analysis for Snow Throwers by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), and Latin American Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2009 through 2017 (includes corresponding Graph/Chart)

II-101

Table 64: World Historic Review for Snow Throwers by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), and Latin American Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2003 through 2008 (includes corresponding Graph/Chart)

II-102

Table 65: World 15-Year Perspective for Snow Throwers by Geographic Region - Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), and Latin American Markets for Years 2003,2011 & 2017 (includes corresponding Graph/Chart)

II-103

Table 66: World Recent Past, Current & Future Analysis for Trimmers/Brush Cutters by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2009 through 2017 (includes corresponding Graph/Chart)

II-104

Table 67: World Historic Review for Trimmers/Brush Cutters by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2003 through 2008 (includes corresponding Graph/Chart)

II-105

Table 68: World 15-Year Perspective for Trimmers/Brush Cutters by Geographic Region - Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets for Years 2003, 2011 & 2017 (includes corresponding Graph/Chart)

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II-106

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III-1

A.Market Analysis

III-1

Outdoor Appliances and Power Tools Market on Recovery Mode Housing Starts in the US - A Review

III-1

III-1

Table 69: Housing Starts in the United States (2006-2012): Yearly Breakdown of Number of Housing Starts (In 000 Units) (includes corresponding Graph/Chart)

III-1

Table 70: Housing Starts in the United States (2006-2010): Yearly Breakdown of Number of Housing Starts (In '000s) by Family Size - Single and Multiple Family (includes corresponding Graph/Chart) Outlook

III-2 III-2

Battery Powered Equipment Grow In Vogue

III-2

Growth Prospects in Regional Markets

III-2

Table 71: Housing Starts in the United States (2006-2010): Yearly Breakdown of Number of Housing Starts (In '000s) by Regions - North East, Mid-West, South, and West (includes corresponding Graph/Chart)

III-3

Residential Sector Dominates US Market Sales

III-3

Commercial Landscapers Account for Larger Pie in Commercial Sector

III-4

Increased Popularity of Golf

III-4

Consumer Preference Commands Outdoor Appliances Market Gas Grills of $500-$800 Range - Most Prominent

III-4

III-4

Table 72: Outdoor Gas Grills Market in the US (2011): Percentage Breakdown of Volume Sales by Price Range for Less than US$100, US$100-US$500, US$500-US$800, US$800-US$1200, US$1200-US$2000, and Above US$2000 (includes corresponding Graph/Chart)

III-5

Import - Export Scenario

III-5

The US - A Major Exporter of Lawn and Garden Equipment Canada - Dominates the Trade

III-5

III-5

Widening Trade Deficit Spur Competition from Overseas Producers

III-5

Imports and Exports Statistics

III-6

Snow Ploughs and Snow Blowers (Not Self-Propelled)

III-6

Table 73: US Exports of Snow Ploughs and Snow Blowers (Not Self-Propelled) by Destination Country (2007- 2009): Exports In US$ '000 for Canada, Spain, Sweden, Norway, Italy, Germany, and Others (includes corresponding Graph/Chart)

III-6

Table 74: US Imports of Snow Ploughs and Snow Blowers (Not Self-Propelled) by Country of Origin (2007- 2009): Imports In US$ '000 for Canada, Japan, China, Mexico, Switzerland,

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III-7

Powered Mowers (With Horizontal Cutting Device)

III-8

Table 75: US Exports of Powered Mowers (With Horizontal Cutting Device) by Destination Country (2007-2009): Exports In US$ Million for Canada, France, Australia, Germany, Netherlands, UK, Belgium, Sweden, Italy, Mexico and Others (includes corresponding Graph/Chart)

III-8

Table 76: US Imports of Powered Mowers (With Horizontal Cutting Device) by Select Country of Origin (2007-2009): Imports In US$ '000 for Mexico, Canada, China, Taiwan, Japan, and Others (includes corresponding Graph/Chart) Competitive Scenario

III-9

Competitive Strategies

III-10

Market Share Statistics by Select Segment

III-9

III-10

Handheld Gas Leaf Blowers

III-10

Table 77: US Leading Handheld Gas Leaf Blower Manufacturers (2011): Percentage Market Share Breakdown for Husqvarna Outdoor Products Inc., Techtronic Industries, MTD Products, Echo, and Others (includes corresponding Graph/Chart)

III-10

Walk-Behind Gas Mower

III-11

Table 78: US Leading Walk-Behind Gas Mower Manufacturers (2011): Percentage Market Share Breakdown for MTD Products, Husqvarna, Murray, Toro, Briggs and Stratton, and Others (includes corresponding Graph/Chart) Handheld Electric Leaf Blowers

III-11 III-11

Table 79: US Handheld Electric Leaf Blowers Market (2003 & 2004 - A Historic Review): Percentage Breakdown of Volume Sales by Company-The Toro Company, Black & Decker, Electrolux Home Products, MTD Products, and Others (includes corresponding Graph/Chart)

III-11

Snow Throwers (Gas)

III-12

Table 80: US Snow Throwers (Gas) Market (2003 & 2004 - A Historic Review): Percentage Breakdown of Volume Sales by Company- MTD, Toro Company, American Yard Products/ Electrolux, Ariens, Murray and Others (include corresponding Graph/Chart) Outdoor Grills

III-12 III-13

Table 81: US Outdoor Grills Market (2003 & 2004 - A Historic Review): Percentage Breakdown of Volume Sales by Company- Sunbeam Outdoor Products, Weber-Stephen, W.C. Bradley, Coleman Company, and Others (includes corresponding Graph/Chart) Riding Mowers (Gas)

III-13 III-14

Table 82: US Riding Mowers (Gas) Market (2003 & 2004 - A Historic Review): Percentage Breakdown of Volume Sales by

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III-14

Market Trends and Issues

III-14

Product Trends in Garden Equipment Category

III-14

Trends in Walk-Behind Mowers

III-14

Trends in Riding Movers

III-15

Trends in Portable Power Equipment Trends in Tillers

III-15 III-15

Rising Households Performing Garden and Lawn Activities - A Prime Growth Factor

III-15

Stringent Regulations - Major Leveraging Factor

III-15

Online Marketing - Gaining Prominence

III-16

Outdoor Cooking Heating Up

III-16

Merger and Acquisition Activity

III-16

Prices Play a Crucial Role in Product Selection

III-16

Equipment Manufacturers Raise the Bar

III-17

Leaf Blower Ban - A Major Issue Other Major Trends

III-17 III-18

Gardening - A Way of Life

III-18

A Trend towards Reduced Lawn Waste and Recycling

III-18

Increased New Product Developments and Launches

III-18

Promotional Activities Gain Importance

III-18

Lawn Mower Market Driven by Replacement Demand EPA Regulations for OPE

III-18

III-18

"Phase I" Air Quality Standards for OPE

III-19

"Phase II" Standards for OPE

III-19

CPSC Regulations for Walk-Behind Lawn Mowers Growth Inhibitors Entry Barriers

III-19

III-19 III-19

Home Centers & Mass Merchandisers - Major Distribution Channels for Outdoor Appliances

III-20

Table 83: The US Market for Outdoor Appliances and Power Tools (2004 - A Historic Review): Percentage Share Breakdown of Volume Sales by Distribution Channel for Home Centers, Mass Merchandisers, Hardware Stores, Other Retailers and Trucks Direct (includes corresponding Graph/Chart) Select Players

III-20 III-20

Simplicity Manufacturing, Inc.

III-20

Husqvarna Consumer Outdoor Products, N.A., Inc. Murray Inc.

III-21

Robert Bosch Tool Corporation Gilmour Group The Ariens Company W. C. Bradley Company Weber-Stephen Products Co. Ducane Products Co

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III-21 III-21

III-21 III-21 III-22 III-22 III-22

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III-23

Table 84: The US Recent Past, Current & Future Analysis for Outdoor Appliances and Power Tools by Product Segment- Bug Killers, Chain Saws, Hedge Trimmers, Leaf Blowers (Back Pack Leaf Blowers, and Handheld Leaf Blowers), Outdoor Grills, (Charcoal-Fired Outdoor Grills, Electric-Fired Outdoor Grills, And Gas-Fired Outdoor Grills), Walk Behind Power Mowers, Riding Garden Tractors, Riding Mowers & Lawn Tractors (Front Engine, and Rear Engine), Rotary Tillers, Snow Throwers and Trimmers/Brush Cutters Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2009 through 2017 (includes corresponding Graph/Chart)

III-23

Table 85: The US Historic Review for Outdoor Appliances and Power Tools by Product Segment- Bug Killers, Chain Saws, Hedge Trimmers, Leaf Blowers (Back Pack Leaf Blowers, and Handheld Leaf Blowers), Outdoor Grills, (Charcoal-Fired Outdoor Grills, Electric-Fired Outdoor Grills, and Gas-Fired Outdoor Grills), Walk Behind Power Mowers, Riding Garden Tractors, Riding Mowers & Lawn Tractors (Front Engine, and Rear Engine), Rotary Tillers, Snow Throwers and Trimmers/ Brush Cutters Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2003 through 2008 (includes corresponding Graph/Chart)

III-24

Table 86: The US 15-Year Perspective for Outdoor Appliances and Power Tools by Product Segment - Percentage Breakdown of Unit Sales for Bug Killers, Chain Saws, Hedge Trimmers, Leaf Blowers (Back Pack Leaf Blowers, and Handheld Leaf Blowers), Outdoor Grills, (Charcoal-Fired Outdoor Grills, Electric-Fired Outdoor Grills, And Gas-Fired Outdoor Grills), Walk Behind Power Mowers, Riding Garden Tractors, Riding Mowers & Lawn Tractors (Front Engine, and Rear Engine), Rotary Tillers, Snow Throwers and Trimmers/Brush Cutters Markets for 2003, 2011 & 2017 (includes corresponding Graph/Chart) 2. CANADA A.Market Analysis Import & Export Statistics

III-25 III-26 III-26 III-26

Table 87: Canadian Exports of Snow Ploughs and Snow Blowers (Not Self-Propelled) by Destination Country (2007- 2009): Exports in US$ '000 for US, China, Finland, Taiwan, Switzerland, Kazakhstan, Kyrgyzstan, and Others

III-26

Table 88: Canadian Imports of Snow Ploughs and Snow Blowers (Not Self-Propelled) by Country of Origin (2007- 2009):

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III-26

Table 89: Canadian Exports of Powered Mowers (With Horizontal Cutting Device) by Destination Country (2007-2009): Exports in US$ for US, Germany, South Korea, the Netherlands, Chile, Poland, Cuba, Belize, Italy, Belgium, and Others

III-27

Table 90: Canadian Imports of Powered Mowers (With Horizontal Cutting Device) by Select Country of Origin (2007-2009): Imports in US$ '000 for US, China, Mexico, Taiwan, Sweden, and Others B.Market Analytics

III-27 III-28

Table 91: Canadian Recent Past, Current & Future Analysis for Outdoor Appliances and Power Tools by Product SegmentBug Killers, Chain Saws, Hedge Trimmers, Leaf Blowers (Back Pack Leaf Blowers, and Handheld Leaf Blowers), Outdoor Grills, (Charcoal-Fired Outdoor Grills, Electric-Fired Outdoor Grills, And Gas-Fired Outdoor Grills), Walk Behind Power Mowers, Riding Garden Tractors, Riding Mowers & Lawn Tractors (Front Engine, and Rear Engine), Rotary Tillers, Snow Throwers and Trimmers/ Brush Cutters Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2009 through 2017 (includes corresponding Graph/Chart)

III-28

Table 92: Canadian Historic Review for Outdoor Appliances and Power Tools by Product Segment- Bug Killers, Chain Saws, Hedge Trimmers, Leaf Blowers (Back Pack Leaf Blowers, and Handheld Leaf Blowers), Outdoor Grills, (Charcoal-Fired Outdoor Grills, Electric-Fired Outdoor Grills, And Gas-Fired Outdoor Grills), Walk Behind Power Mowers, Riding Garden Tractors, Riding Mowers & Lawn Tractors (Front Engine, and Rear Engine), Rotary Tillers, Snow Throwers and Trimmers / Brush Cutters Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2003 through 2008 (includes corresponding Graph/Chart)

III-29

Table 93: Canadian 15-Year Perspective for Outdoor Appliances and Power Tools by Product Segment - Percentage Breakdown of Unit Sales for Bug Killers, Chain Saws, Hedge Trimmers, Leaf Blowers (Back Pack Leaf Blowers, and Handheld Leaf Blowers), Outdoor Grills, (Charcoal-Fired Outdoor Grills, Electric-Fired Outdoor Grills, And Gas-Fired Outdoor Grills), Walk Behind Power Mowers, Riding Garden Tractors, Riding Mowers & Lawn Tractors (Front Engine, and Rear Engine), Rotary Tillers, Snow Throwers and Trimmers/Brush

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III-30 III-31 III-31

Electric Power Tools Market B.Market Analytics

III-31 III-32

Table 94: Japanese Recent Past, Current & Future Analysis for Outdoor Appliances and Power Tools by Product SegmentBug Killers, Chain Saws, Hedge Trimmers, Leaf Blowers (Back Pack Leaf Blowers, and Handheld Leaf Blowers), Outdoor Grills, (Charcoal-Fired Outdoor Grills, Electric-Fired Outdoor Grills, and Gas-Fired Outdoor Grills), Walk Behind Power Mowers, Riding Garden Tractors, Riding Mowers & Lawn Tractors (Front Engine, and Rear Engine), Rotary Tillers, Snow Throwers and Trimmers/ Brush Cutters Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2009 through 2017 (includes corresponding Graph/Chart)

III-32

Table 95: Japanese Historic Review for Outdoor Appliances and Power Tools by Product Segment- Bug Killers, Chain Saws, Hedge Trimmers, Leaf Blowers (Back Pack Leaf Blowers, and Handheld Leaf Blowers), Outdoor Grills, (Charcoal-Fired Outdoor Grills, Electric-Fired Outdoor Grills, And Gas-Fired Outdoor Grills), Walk Behind Power Mowers, Riding Garden Tractors, Riding Mowers & Lawn Tractors (Front Engine, and Rear Engine), Rotary Tillers, Snow Throwers and Trimmers/ Brush Cutters Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2003 through 2008 (includes corresponding Graph/Chart)

III-33

Table 96: Japanese 15-Year Perspective for Outdoor Appliances and Power Tools by Product Segment - Percentage Breakdown of Unit Sales for Bug Killers, Chain Saws, Hedge Trimmers, Leaf Blowers (Back Pack Leaf Blowers, and Handheld Leaf Blowers), Outdoor Grills, (Charcoal-Fired Outdoor Grills, Electric-Fired Outdoor Grills, and Gas-Fired Outdoor Grills), Walk Behind Power Mowers, Riding Garden Tractors, Riding Mowers & Lawn Tractors (Front Engine, and Rear Engine), Rotary Tillers, Snow Throwers and Trimmers/Brush Cutters Markets for 2003, 2011 & 2017 (includes corresponding Graph/Chart) 4. EUROPE A.Market Analysis Eastern Europe: The Emerging Market Increasing Purchases by Women

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III-34 III-35 III-35 III-35 III-35

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III-35 III-36

Table 97: European Recent Past, Current & Future Analysis for Outdoor Appliances and Power Tools by Geographic RegionFrance, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets with Annual Sales Figures in Thousand Units for Years 2009 through 2017 (includes corresponding Graph/Chart)

III-36

Table 98: European Historic Review for Outdoor Appliances and Power Tools by Geographic Region- France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets with Annual Sales Figures in Thousand Units for Years 2003 through 2008 (includes corresponding Graph/Chart)

III-37

Table 99: European 15-Year Perspective for Outdoor Appliances and Power Tools by Geographic Region - Percentage Breakdown of Unit Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for 2003, 2011 & 2017 (includes corresponding Graph/Chart)

III-38

Table 100: European Recent Past, Current & Future Analysis for Outdoor Appliances and Power Tools by Product SegmentBug Killers, Chain Saws, Hedge Trimmers, Leaf Blowers (Back Pack Leaf Blowers, and Handheld Leaf Blowers), Outdoor Grills, (Charcoal-Fired Outdoor Grills, Electric-Fired Outdoor Grills, and Gas-Fired Outdoor Grills), Walk Behind Power Mowers, Riding Garden Tractors, Riding Mowers & Lawn Tractors (Front Engine, and Rear Engine), Rotary Tillers, Snow Throwers and Trimmers/Brush Cutters Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2009 through 2017 (includes corresponding Graph/Chart)

III-39

Table 101: European Historic Review for Outdoor Appliances and Power Tools by Product Segment- Bug Killers, Chain Saws, Hedge Trimmers, Leaf Blowers (Back Pack Leaf Blowers, and Handheld Leaf Blowers), Outdoor Grills, (Charcoal-Fired Outdoor Grills, Electric-Fired Outdoor Grills, And Gas-Fired Outdoor Grills), Walk Behind Power Mowers, Riding Garden Tractors, Riding Mowers & Lawn Tractors (Front Engine, and Rear Engine), Rotary Tillers, Snow Throwers and Trimmers/Brush Cutters Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2003 through 2008 (includes corresponding Graph/Chart)

III-40

Table 102: European 15-Year Perspective for Outdoor Appliances and Power Tools by Product Segment - Percentage Breakdown of Unit Sales for Bug Killers, Chain Saws, Hedge

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