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Give % Em What They Want: Consumer Segmentation in Packaged Food Published on November 2011

Report Summary Customising products to the specific needs of different consumer segments is nothing new to the packaged food industry, and it remains as relevant a strategy as ever for manufacturers. This report examines recent developments within key socio-demographic consumer segments and offers insight into how consumers' needs and preferences are evolving. The insights contained herein can assist packaged food manufacturers in adapting their products to an increasingly sophisticated global population. Euromonitor International's Give ' Em What They Want: Consumer Segmentation in Packaged Food global briefing offers an insight into to the size and shape of the Packaged Food market, highlights buzz topics, emerging geographies, categories and trends and identifies the leading companies and brands. It also offers strategic analysis on driving packaged food industry trends like health and wellness, premiumisation, convenience and value-for-money and how those trends influence factors like new product developments, packaging innovations, retail distribution and retail pricing both historically and into the future. Product coverage: Baby Food, Bakery, Canned/Preserved Food, Chilled Processed Food, Confectionery, Dairy, Dried Processed Food, Frozen Processed Food, Ice Cream, Impulse and Indulgence Products, Meal Replacement, Meal Solutions, Noodles, Nutrition/Staples, Oils and Fats, Pasta, Ready Meals, Sauces, Dressings and Condiments, Snack Bars, Soup, Spreads, Sweet and Savoury Snacks. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report' * Get a detailed picture of the Packaged Food market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market's major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.

Table of Content Give ' Em What They Want: Consumer Segmentation in Packaged Food Euromonitor International November 2011 Introduction Final Conclusions Report Definitions

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Give % Em What They Want: Consumer Segmentation in Packaged Food