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Diageo: Performance, Capabilities, Goals and Strategies in the Worldwide Food and Beverage Market Published on October 2010

Report Summary A strategic assessment of Diageo, one of the world's leading food and beverage companies, provides significant competitor information, analysis, and insight critical to the development and implementation of effective marketing and R&D programs. The report presents a comprehensive analysis of the company's performance, capabilities, goals and strategies in the global food and beverage market. Contains 41 pages and 8 tables

Table of Content Table of Contents

I. Business Organization .. . 1 II. Senior Management .. . 7 III. Facilities & Employees .. . 11 IV. Product Portfolio .. . 13 V. Marketing Tactics . .. . 17 VI. Sales & Profit Growth . .. . 23 VII. R&D Programs and Technological Capabilities . .. 35 VIII. Collaborative Arrangements .. . 37 IX. Strategic Direction . .. 38 List of Tables Table 1: Diageo Sales by Business Segment Table 2: Diageo Operating Profit and Margins by Business Segment Table 3: Diageo Sales and Profit Growth Table 4: Diageo Sales Growth by Business Segment Table 5: Diageo Profit Growth by Business Segment Table 6: Diageo Sales by Geographic Region Table 7: Diageo Drinks Sales by Geographic Region Table 8: Diageo Drinks Profit and Margins by Geographic Region

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Diageo: Performance, Capabilities, Goals and Strategies in the Worldwide Food and Beverage Market  

A strategic assessment of Diageo, one of the world's leading food and beverage companies, provides significant competitor information, analy...

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