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Deodorants in New Zealand Published on July 2011

Report Summary Deodorant sprays continued to perform well in New Zealand during 2010 as manufacturers placed much of their attention on capturing the attention of the young consumers. Unilever New Zealand Ltd began a new television campaign for its female-oriented Impulse brand featuring Ruby Higgins, a former contestant on popular reality television programme New Zealand's Next Top Model. Euromonitor International's Deodorants in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change. Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report' * Get a detailed picture of the Deodorants market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market's major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Content Deodorants in New Zealand Euromonitor International July 2011 List of Contents and Tables Headlines Trends Competitive Landscape Prospects Category Data Table 1 Sales of Deodorants by Category: Value 2005-2010

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>> Get this Report Now by email! Table 2 Sales of Deodorants by Category: % Value Growth 2005-2010 Table 3 Deodorants Premium Vs Mass % Analysis 2005-2010 Table 4 Deodorants Company Shares 2006-2010 Table 5 Deodorants Brand Shares by GBN 2007-2010 Table 6 Deodorants Premium Brand Shares by GBN 2007-2010 Table 7 Forecast Sales of Deodorants by Category: Value 2010-2015 Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2010-2015 Table 9 Forecast Deodorants Premium Vs Mass % Analysis 2010-2015 Aspen Pharmacare Holdings Ltd in Beauty and Personal Care (new Zealand) Strategic Direction Key Facts Summary 1 Aspen Pharmacare Holdings Ltd: Key Facts Company Background Production Competitive Positioning Summary 2 Aspen Pharmacare Holdings Ltd: Competitive Position 2010 Executive Summary New Zealand's Economy Recovers As Economic Woes Dissipate Demand Builds for Natural Beauty and Personal Care Products Domestic Players Fill Niches Left by Multinationals in Saturated Market Supermarkets/hypermarkets and Chemists/pharmacies Still Lead Distribution Growth Is Expected To Continue Key Trends and Developments Christchurch Earthquakes Have Implications for Beauty and Personal Care Increasing Demand for Natural Products Complimentary Product Lines Come To the Fore the Threat of Grey Market Imports Teenagers and 'tweens' Become the Primary Focus of Beauty and Personal Care Market Data Table 10 Sales of Beauty and Personal Care by Category: Value 2005-2010 Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2005-2010 Table 12 Sales of Premium Cosmetics by Category: Value 2005-2010 Table 13 Sales of Premium Cosmetics by Category: % Value Growth 2005-2010 Table 14 Beauty and Personal Care Company Shares by NBO 2006-2010 Table 15 Beauty and Personal Care Company Shares by GBO 2006-2010 Table 16 Beauty and Personal Care Brand Shares by GBN 2007-2010 Table 17 Penetration of Private Label by Category 2005-2010 Table 18 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2005-2010 Table 19 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2010 Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2010-2015 Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015 Table 22 Forecast Sales of Premium Cosmetics by Category: Value 2010-2015 Table 23 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2010-2015 Definitions Summary 3 Research Sources

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