Issuu on Google+

BATH AND SHOWER IN RUSSIA 09 Jun 2011

HEADLINES 2010 value sales of bath and shower products increase 11%in current value terms to reach RUB32.3 billion Bath and shower benefits from summer heat wave Body wash/shower gel most dynamic, rising 13% in current value terms to reachRUB8.6 billion in 2010 All categories see increase in average unit price Direct sellers Oriflame Cosmetics ZAO and Avon Products ZAO lead with combined 16% value share in 2010 Bath and shower expected to see 3% constant value CAGR over forecast period

COMPETITIVE LANDSCAPE The bath and shower environment is dominated by multinational companies, with direct sellers taking the top two positions. In 2010 Oriflame Cosmetics ZAO and Avon Products ZAO maintained their leading positions with value shares of 9% and 8%. These two direct selling companies have a wide range of bath and shower products to offer consumers. However, their overall top positions are mainly due to their high sales in body wash with a diverse portfolio of brands. Colgate-Palmolive (Russia) ZAO is a close follower, taking a 7%value share in 2010, up slightly on 2009. The company performed well due to its strong brand name, well developed advertising support and investments in new product developments. Over the review period Colgate-Palmolive (Russia) expanded its shower gel portfolio with the Palmolive for Men New Line.

Š Euromonitor International 2011

www.euromonitor.com


Š Euromonitor International 2011

www.euromonitor.com


NATIONAL BRAND OWNERS AND THEIR BRANDS Company Name (NBO)

Brand (GBO)

Amway OOO

Body Series (Amway Corp)

Avon Products ZAO

Avon Bubble Bath (Avon Products Inc), Avon Naturals (Avon Products Inc), Avon Senses (Avon Products Inc)

Beiersdorf OOO

Nivea (Beiersdorf AG), Nivea Bath Care (Beiersdorf AG), Nivea for Men (Beiersdorf AG), Nivea Intimo (Beiersdorf AG)

Bübchen-Werk Ewald Hermes Pharmazeutische Fabrik GmbH

Bübchen (Nestlé SA)

Cherlin Kompanya OOO

Quantum Satis (Cherlin Kompanya OOO)

Colgate-Palmolive (Russia) ZAO

Palmolive (Colgate-Palmolive Co), Palmolive for Men (ColgatePalmolive Co), Palmolive Thermal SPA (Colgate-Palmolive Co)

Cotton Club OOO

Ya Samaya (Cotton Club OOO)

Evyap Sabun Yag Gliserin Sanayii ve Ticaret AS

Duru (Evyap Sabun Yag Gliserin Sanayii ve Ticaret AS), Fax (Evyap Sabun Yag Gliserin Sanayii ve Ticaret AS)

Faberlic OAO

Faberlic (Faberlic OAO)

Green Mama

Taiga Formula (Green Mama)

Hygiene Kinetics OOO

Ola! (Hygiene Kinetics OOO)

Johnson & Johnson OOO

Carefree (Johnson & Johnson Inc), Johnson's (Johnson & Johnson Inc), Johnson's Baby (Johnson & Johnson Inc)

Kalina Concern OAO

Barkhatnye ruchki (Kalina Concern OAO), Chistaya Liniya (Kalina Concern OAO), Phyto Expert (Kalina Concern OAO)

Kosmetikmarket-Centre OOO

Aquafruit (Kosmetikmarket-Centre OOO)

Krasnaya Liniya KF OOO

Krasnaya Liniya (Krasnaya Liniya KF OOO)

Laboratori di Chimica Applicata srl

Cliven (Laboratori di Chimica Applicata srl)

Linstek NPO

Soli ot Larisy (Linstek NPO)

Mary Kay ZAO

Mary Kay (Mary Kay Inc)

Nefis Cosmetics OAO

Lesnaya Polyanka (Nefis Cosmetics OAO), Sorti (Nefis Cosmetics OAO)

Nevskaya Kosmetika ZAO

Divny Sad (Nevskaya Kosmetika ZAO)

Oriflame Cosmetics ZAO

Oriflame (Oriflame Cosmetics SA), Oriflame Feminelle (Oriflame Cosmetics SA), Oriflame Fragranced Body Talc (Oriflame Cosmetics SA), Oriflame Natural Selection (Oriflame Cosmetics SA)

Pervoe Reshenie OOO

Retsepty Babushki Agafyi (Pervoe Reshenie OOO)

Procter & Gamble OOO

Camay (Procter & Gamble Co, The), Safeguard (Procter & Gamble Co, The)

Sara Lee Corp

Radox (Unilever Group)

Schwarzkopf & Henkel ZAO

Fa (Henkel AG & Co KGaA)

Svoboda OAO

Russkaya Banya (Svoboda OAO)

Unilever Rus OOO

Dove (Unilever Group), Timotei (Unilever Group)

Vesna OAO KF

Absolut (Vesna PKK OAO), Aquatel (Vesna PKK OAO), Aromagya (Vesna PKK OAO), Frutamin (Vesna OAO KF), Lesnaya Yagoda (Vesna PKK OAO)

Yves Rocher Vostok OOO

Yves Rocher (Yves Rocher SA)

Source: Passport by Euromonitor International

© Euromonitor International 2011

www.euromonitor.com


FORECAST

DEFINITIONS AND METHODOLOGY Bath and Shower This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded. Methodology This report is derived from Euromonitor International’s Passport information system. Industry research is carried out by a global team of more than 600 in-country analysts and is based on a core set of research techniques: National-level desk research, company research and analysis, store checking, trade interviewing with national players and market analysis International-level desk research, multinational company research and analysis, trade interviewing with international players and market analysis

Š Euromonitor International 2011

www.euromonitor.com


Bath and shower industry in Russia