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Cosmetics Developed with Leading ' Edge Japanese Technology and Their Unique Sales Strategies Published on August 2012

Report Summary

Introduction to Report This English-language report has 21 chapters categorizing the Japanese cosmetics industry into skincare, hair care, finish cosmetics (makeup) and more. It introduces new products that have been developed with leading-edge technologies and materials and their new sales strategies, which vary greatly from market to market. Chapter 1, for example, introduces a growing trend for food and cosmetics manufactures to use weather information in the advertising and marketing of new products. Pola offers the free smartphone app 'Hada-hie Checker (skin chill factor checker)' that lets the user find the level of skin chill factor when they are out of the house based on weather data. It is tied to the major brand APEX-I's new beauty serum and skincare products that focus on skin chill factor. The company aims to generate consumer interest and build sales with the app. Chapter 5 discusses new bath additive products and skincare products for people with dry skin. These products aim to solve such problems with new methods. There have been many products that contain water and other ingredients to replenish substances easily lost from the skin. However, recently there are many new products that contain ingredients that promote restoration of the keratinous layer, which is important for preventing dry skin by revitalizing the skin itself. Chapter 13 addresses the constantly growing deodorant market. Products with liquid content that are applied by hand directly onto the skin are big hits, especially among teens. The main customers are female high school students who are sensitive to fashion. They enjoy not only a refreshing feel, but also enjoy choosing from a variety, much as they would choose different fragrances of perfume. Usually, deodorant products are meant specifically for the underarms, so most are sprays, sheets or roll-on type products that are applied directly. It was not previously considered to use deodorant for the whole body including the neck, arms and legs. This is a new concept and liquid products have created a new opening in the deodorant product market. The chapters have manufacturer names and color photos of new products in totally new varieties. In each chapter, a specialist on the chapter theme gives current market trends and detailed market forecasts. There are, for example, abundant statistics about the size of the domestic lipstick market and men's cosmetics market. At the end of the report is an appendix listing about 100 consumer products, including foods, beverages, and cosmetics, that received awards such as the Japan Star Award or Good Packaging Award at Japan Packaging Contest 2011.

Table of Content

Table of Contents

Cosmetics Developed with Leading ' Edge Japanese Technology and Their Unique Sales Strategies (From Issuu)

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>> Get this Report Now by email! Chapter 1: Expanding Use of Weather Information for Cosmetics Marketing Chapter 2: IT-Based Virtual Experience Services Expanding in Cosmetics and Apparel Industries Chapter 3: Sake Manufacturers Offer New Types of Skincare Products Containing Sake Ingredients Chapter 4: Cosmetics Manufacturers Release Products with Newly Allowed Anti-Wrinkle Claim Chapter 5: Bath Additives and Skincare Products for People with Dry Skin Aim to Solve Problems with New Methods Chapter 6: Cosmetics Companies Competing on Lipstick Products with Both Good Coloring and Lip Gloss Moisturizing and Luster Functions Chapter 7: Cosmetics Companies Step up Development of Sunscreen Products for Men Chapter 8: New Products and Services Teaching Anyone How to Apply Makeup Are Growing in Sales Chapter 9: New Evolved Products for Foot Odor Control Chapter 10: Many New-Type Products for Pollen Allergy Sufferers Chapter 11: Many New-Type Toothpaste Products for Gum Care Chapter 12: Wide Range of Portable Activity Monitors to Measure Daily Calorie Burn Chapter 13: Deodorant Products Keeping Arms and Legs Refreshed are a Big Hit Chapter 14: Beauty Appliances for Women to Treat Skin and Hair at Home Chapter 15: Home Appliances Men Can Use to Treat Scalp and Unwanted Body Hair Gaining Popularity Chapter 16: Hair Care Products Emphasizing Healthy Scalp are Coming to Market and Competing on Benefits Chapter 17: New and Updated Hair Growth and Hair Tonic Products for Women Chapter 18: OTC Drugs with New Containers and Pill Shapes for More Effectiveness and Ease of Use Chapter 19: Fabric Softener Products Focus on Fragrance Chapter 20: Small and Easy to Carry Laundry Detergent Concentrate Chapter 21:Oral Care Products Diversify with Interdental Brushes and mouthwashes Appendix: Japan Packaging Contest 2011

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Cosmetics Developed with Leading Edge Japanese Technology and Their Unique Sales Strategies  

Introduction to Report This English-language report has 21 chapters categorizing the Japanese cosmetics industry into skincare, hair care,...

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