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Consumer and Innovation Trends in Ready Meals Published on July 2012

Report Summary The long-term challenge for ready meal brands has been to persuade consumers that such products have strengths above and beyond those of convenience alone. The category is attempting to overcome consumer skepticism through providing more indulgent options, creative merchandising and packaging innovations. This brief outlines the most important consumer and product trends impacting the ready mealEach section is introduced with a concise SWOT analysis that outlines how each TrendSights mega-trend can be applied to the ready meals categoryConsumer insight analysis covering 20 countries globally highlights the key attitudes and behaviors that drive consumers' ready meal preferencesDraw inspiration from numerous case studies and product examples throughout the brief that showcase best-in-class innovations in ready mealsThe category continues to struggle to evolve ingrained negative consumer perceptions relating to sensory attributes. Nonetheless, the industry is being proactive with ready meal brands investing in various packaging innovations to retain and enhance flavor quality and added appeal of freshness.Consumers are looking to 'buy better', reflecting a desire for authentic products with greater meaning. Indeed, nearly half of global consumers claim that products marketed as 'authentic', 'home-made', or made with 'real' ingredients have a high influence on their food and beverage choice.How do Datamonitor's mega-trends apply specifically to ready meals' How is this likely to evolve over the next few years'Where is innovation occurring in the ready meals category and what does it look like'How are industry players using the online space to more effectively engage with consumers'To what extent are industry players trying to address the issue of food waste'

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Consumer and Innovation Trends in Ready Meals