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Air Care in Poland Published on July 2011

Report Summary Air care is one of the developing home care categories. Producers launched new air care products with unique scents or dosing methods. Both traditional formats like spray/aerosol air care or gels as well as technologically advanced new products are still popular. The improvement of living standards of society and developing needs of consumers contribute to an increasing interest in air care creating a specific atmosphere. Euromonitor International's Air Care in Poland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change. Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report' * Get a detailed picture of the Air Care market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market's major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Content Air Care in Poland Euromonitor International July 2011 List of Contents and Tables Headlines Trends Competitive Landscape

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>> Get this Report Now by email! Prospects Category Data Table 1 Sales of Air Care by Category: Value 2005-2010 Table 2 Sales of Air Care by Category: % Value Growth 2005-2010 Table 3 Battery Operated vs Plug-in Electric Air Fresheners: % Value Breakdown 2008-2010 Table 4 Air Care Fragrances Rankings by Value 2007-2010 Table 5 Air Care Company Shares 2006-2010 Table 6 Air Care Brand Shares 2007-2010 Table 7 Forecast Sales of Air Care by Category: Value 2010-2015 Table 8 Forecast Sales of Air Care by Category: % Value Growth 2010-2015 Gold Drop Sp Zoo in Home Care (poland) Strategic Direction Key Facts Summary 1 Gold Drop Sp zoo: Key Facts Company Background Production Competitive Positioning Summary 2 Gold Drop Sp zoo: Competitive Position 2010 Executive Summary Slowdown Within Home Care Sales Poles Are Becoming More Prone To Hygiene Cleanliness Procter & Gamble Extends Its Lead Supermarkets/hypermarkets Is Preferred Distribution Channel Moderate Growth Is Expected Over the Forecast Period Key Trends and Developments Polish Economy Grows Despite the Global Crisis Multinationals at the Forefront of Home Care Private Label on the Increase Protecting the Environment Is Not Very Important for Poles Poles Increasingly Care About Cleanliness Market Indicators Table 9 Households 2005-2010 Market Data Table 10 Sales of Home Care by Category: Value 2005-2010 Table 11 Sales of Home Care by Category: % Value Growth 2005-2010 Table 12 Home Care Company Shares 2006-2010 Table 13 Home Care Brand Shares 2007-2010 Table 14 Penetration of Private Label by Category 2005-2010 Table 15 Sales of Home Care by Distribution Format: % Analysis 2005-2010 Table 16 Sales of Home Care by Category and Distribution Format: % Analysis 2010 Table 17 Forecast Sales of Home Care by Category: Value 2010-2015 Table 18 Forecast Sales of Home Care by Category: % Value Growth 2010-2015 Definitions Sources Summary 3 Research Sources

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Air Care in Poland