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Advertising Agencies in China Published on June 2011

Report Summary

Advertising Agencies in China

Firms in the Advertising Agencies Industry in China create advertising campaigns for clients, with the placement of these advertisements in periodicals, newspapers, billboards, shop windows, the Internet, radio, television, airports, railway stations, bus shelters, and other media. Firms provide a range of services, including consultation, creative talent services, advertising materials production, and media planning. This industry does not include video production or advertising models.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

Table of Content

Table of Contents INDUSTRY DEFINITIONActivities (Products and Services)Similar IndustriesOther Related IndustriesKEY STATISTICSCurrent PricesConstant PricesReal GrowthRatio TableSEGMENTATIONProducts and Service SegmentationMajor Market SegmentsIndustry ConcentrationGeographic SpreadMARKET CHARACTERISTICSMarket SizeLinkagesDemand DeterminantsDomestic and International MarketsBasis of CompetitionLife Cycle INDUSTRY CONDITIONSBarriers to EntryTaxationIndustry AssistanceRegulation and DeregulationCost StructureCapital and Labor IntensityTechnology and SystemsIndustry VolatilityGlobalizationKEY FACTORSKey SensitivitiesKey Success FactorsKEY COMPETITORSMajor PlayersPlayer PerformanceOther PlayersINDUSTRY PERFORMANCECurrent PerformanceHistorical PerformanceOUTLOOK MAJOR COMPANIES Beijing Dentsu Advertising Co., Ltd. Saatchi & Saatchi China

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Advertising Agencies in China