Lvtu Share your journey.
1 OVERVIEW 1.1 Background The program was from Qunar UE Group. It is an app operated on the iOS and Android mobile system. It is used to provide some recommendations when you are in a trip.
1.2 Problem The app aims at providing the best way to travel around to travelers quickly and conveniently. At the same time, many photos taken by users will be collected in the app and show to other users so that they could get some knowledge about the place they would like to go. it is more reliable than the photos from the internet. There are many kinds of apps about travelling in the app store. But almost none of them could give the solution that there is little interaction between the users.
1.3 Methods Competitive analysis, focus group, brainstorming, user interview, persona, questionnaire, demand analysis, framework building, interaction design, usability study and testing
1.4 Deliverables Project introduction report, sketching, interaction design draft, research report, usability testing report
2 RESEARCH 2.1 Focus Group Focus group aims at knowing about usersâ€™ opinions, perceptions, attitudes towards their own experience and the product available. All the participants were crazy about travelling and would like to use the travel app. After that, I summarized the ideas and needs got from the research.
2.2 Persona Persona helps us get a better understanding about our final product and our target users. It is convenient for us to hand it out when we are trying to communicate with anyone else in the group. First, our group talked about the previous research result and the market information. Then, I summarized the ideas and needs which could get from the interview after the focus group. Finally, I searched online and found out some more target users and analyzed their needs and behaviors.
Kitty Age: 26 Occupation： Self-employed City: Lijiang, Yunnan, China Birthplace：Dalian, Liaoning, China Marital status: Married Hobby: Gourmet, Travel, Fashion and Zodiac
Her needs… - Upload photos from cellphone instantly and share to others in social media website - Take part in activities, such as live music concert - Interact with friends through the internet.
- Take photos and sign with the place. - Beauty Camera, Artistic effect
Rabbi Age: 34 Occupation： White-Collar City: Beijing, China
Birthplace：Beijing, China Marital status: Married Hobby: Gourmet, Travel, Rock, Ballads
Her needs… - Take photos instantly and share to others in social media website - Interact with friends through the internet.
- Take part in activities
Tom Age: 25 Occupation： Architect City: Chengdu, China
Birthplace：Chengdu, China Marital status: Single Hobby: Photography, Travel, Rock, Film Camera
Her needs… - Take photos instantly - Upload photos to social media website after travelling
- Interact with friends through the internet
2.3 Information Architecture After analyzing the gathered demands, I worked out the information architecture.
3 DESIGN 3.1 Interaction Design According to the former research, interaction design was started. This was the first version I took part in the group.
Login & Sign up
Without sign in
Details of the photos which are not uploaded
Details of the photos which are uploaded
4 USABILITY TEST 4.1 Method After analyzing the gathered demands, I worked out the information architecture.
4.2 Tasks List
In the test, the tasks are 10 in total. We finally found 131 problems through the task and online feedback.
5 2nd Version DESIGN According to the former test result, I re-design the information architecture about the app.