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Renub Research www.renub.com India Outbound Tourism Market: Outbound Tourists Visits, Tourists Spending and Forecast to 2016

Published: September, 2012 Copyright © 2012 Renub Research – All Rights Reserved


Indian Outbound Tourism – Market Analysis In any economic slowdown tourism is the first sector to get affected. But Indian Outbound Tourism proved to be an exception. Even when there is an economic slowdown in India its number of outbound tourist is rising year on year. In percentage terms, India is the fastest growing outbound market in the world; in terms of numbers it’s second fastest after China. India Outbound tourists’ number is forecasted to be little less than 50,000 Thousand by 2020. On the other hand India Outbound tourist spending has crossed INR 15 Billion by 2011. India Outbound Tourists Visits Analysis: Thailand is the leader as it accounts for nearly 7% of Indian outbound tourists in 2011. Singapore is following Thailand as over 6% tourists visited Singapore from India in 2011. Malaysia, United States and China were at the third, fourth and fifth place in terms of Indian tourists visits in 2011. Other Countries like Hong Kong, Switzerland, United Kingdom, Australia and Canada are contributing significantly and are looking forward to gain a handsome share of India’s Outbound Tourist share. Sri Lanka, Nepal and Japan are amongst the top emerging market for India outbound tourism. Indian Outbound Tourism Spending Analysis: United States is way ahead from its rivals by controlling more than 30% of Indian outbound tourists spending. United States has spending share of nearly 5 times more than its closest rival Australia. Singapore, Malaysia and United Kingdom are holding the third, fourth and fifth spot respectively in terms of Indian outbound tourists spending. Taking note of the booming Indian Outbound Tourism, many countries — including Ireland, Spain, South Korea, Abu Dhabi, Indonesia, Macau and Poland — have recently opened tourist offices in India. In order to service the growing demand in outbound business, travel agents in India are gearing up by hiring fresh talent and upgrading existing skills and knowledge to incorporate outbound tourism as part of their total product and service offering. They are either setting up small departments within the existing structure or expanding aggressively to promote new verticals or companies focused only on outbound tourism. The major hurdle for the Indian outbound tourism is the lack of industry body for outbound tourism in India.

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Renub Research report entitled “India Outbound Tourism Market: Outbound Tourists Visits, Tourists Spending and Forecast to 2016” provides a comprehensive assessment of the fastevolving, high-growth India outbound travel industry. This report provides a complete analysis of top 10 countries and top 3 emerging countries worldwide for Indian tourists. All the country in the report has been studied from form four view points 1) Indian outbound tourists to top 10 countries and top 3 emerging countries 2) Indian outbound tourists market (spending) in top 10 countries 3) Indian outbound tourists purpose of visit (Business, Holiday/Leisure, VFR & Others) in top 10 countries 4) Indian outbound tourists average length of stay We recommend this report as must-read for Travel and Tour stake holders, Hotel Industry, Tourism Ministry, Consulting firms, Private Equity firms, Venture Capital firms etc. Key Topics Covered in the Report 

Worldwide Indian Outbound Tourists Visits & Forecast (2007 – 2020)

Worldwide Indian Outbound Tourists Spending & Forecast (2007 – 2020)

Worldwide Indian Outbound Tourists Visits Share & Forecast (2007 – 2020)

Worldwide Indian Outbound Tourists Spending Share & Forecast (2007 – 2020)

Indian Tourists Visits to Top 10 Countries (2008 - 2011)

Forecast of Indian Tourists Visits to Top 10 Countries (2012 - 2016)

Indian Tourists Spending in Top 10 Countries (2008 - 2016)

Forecast of Indian Tourist Spending in Top 10 Countries (2012 – 2016)

Indian Tourists Visits to Top 3 Emerging Countries (Sri Lanka, Nepal, Japan) (2008 – 2011)

Forecast of Indian Tourists Visits to Top 3 Emerging Countries (Sri Lanka, Nepal, Japan) (2008 – 2011)

Indian Tourists Purpose of Visit in Top 10 Countries (2008 – 2011)

Forecast of Indian Tourists Purpose of Visit in Top 10 Countries (2012 – 2016)

Indian Tourists Average Length of Stay in Top 10 Countries (2008 – 2011)

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Tourists Departures from India (City Wise): Mumbai, Delhi, Chennai, Cochin, Trivandrum, Hyderabad, Bangalore, Calicut, Kolkata, Ahmadabad (2002 – 2011)

Strategies used by top 10 countries to attract tourists in their country

Researched the Drivers for Outbound Tourism in India

Studied the Challenges for Outbound Tourism Industry in India

Countries Analysed Top 10 Countries: Singapore, Thailand, United States, Malaysia, Hong Kong, United Kingdom, Australia, China, Switzerland and Canada Top 3 Emerging Countries: Sri Lanka, Nepal and Japan

Data Sources This report is built using data and information sourced from proprietary databases, primary and secondary research and in-house analysis by Renub Research team of industry experts. Primary sources include industry surveys and telephone interviews with industry experts. Secondary sources information and data has been collected from various printable and nonprintable sources like search engines, News websites, Government Websites, Trade Journals, White papers, Government Agencies, Magazines, Newspapers, Trade associations, Books, Industry Portals, Industry Associations and access to more than 500 paid databases.

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About Us Renub Research

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© India Outbound Tourism Market: Outbound Tourists Visits, Tourists Spending and Forecast to 2016 Renub Research, 2012 Edition 1.0 All rights reserved. This publication is protected by copyright. No part of it may be reproduced, stored in a retrieval system or transmitted, in any form or by any means, electronic mechanical, photocopying, recording or otherwise without the prior written permission of the publishers

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Table of Contents 1.

Executive Summary

2.

Country Wise – Indian Outbound Tourist Visit from 2001 to 2009 (103 Countries Data Analyzed)

3.

Worldwide – Indian Outbound Tourist Visit & Spending (2005 – 2020)

4.

5.

3.1

Worldwide – Indian Outbound Tourist Visit & Forecast

3.2

Worldwide – Indian Outbound Tourist Spending & Forecast

Worldwide – Indian Outbound Tourist Visit & Spending Share (2005 – 2016) 4.1

Worldwide – Indian Outbound Tourists Visit Share & Forecast

4.2

Worldwide – Indian Outbound Tourists Spending Share & Forecast

Worldwide – Indian Outbound Tourist Purpose of Visits Share (2008 – 2016) 5.1

Worldwide – Indian Outbound Tourists Business Purpose Visit Share & Forecast

5.2

Worldwide – Indian Outbound Tourists Holiday/Leisure Purpose Visit Share & Forecast

5.3

Worldwide – Indian Outbound Tourists Visiting Friends & Relatives (VFR) Purpose Visit Share &

Forecast 5.4 6.

Worldwide – Indian Outbound Tourists Other Purpose Visit Share & Forecast

India – Indian Outbound Tourist Visits & Spending to (Top 10 Countries) (2005 – 2016) 6.1

Singapore – Indian Outbound Tourist Visit & Spending Forecast

6.1.1

Indian Outbound Tourists Visit to Singapore & Forecast

6.1.2

Indian Outbound Tourists Visit to Singapore Purpose of Visits

6.1.3

Indian Outbound Tourists Visit to Singapore Average Length of Stay

6.1.4

Indian Outbound Tourists Spending in Singapore & Forecast

6.2

United States – Indian Outbound Tourist Visit & Spending Forecast

6.2.1

Indian Outbound Tourists Visit to United States & Forecast

6.2.2

Indian Outbound Tourists Visit to United States Purpose of Visits

6.2.3

Indian Outbound Tourists Visit to United States Average Length of Stay

6.2.4

Indian Outbound Tourists Spending in United States & Forecast

6.3

Malaysia – Indian Outbound Tourist Visit & Spending Forecast

6.3.1

Indian Outbound Tourists Visit to Malaysia & Forecast

6.3.2

Indian Outbound Tourists Visit to Malaysia Average Length of Stay

6.3.3

Indian Outbound Tourists Spending in Malaysia & Forecast

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6.4

6.4.1

Indian Outbound Tourists Visit to Thailand & Forecast

6.4.2

Indian Outbound Tourists Visit to Thailand Average Length of Stay

6.4.3

Indian Outbound Tourists Spending in Thailand & Forecast

6.5

Hong Kong – Indian Outbound Tourist Visit & Spending Forecast

6.5.1

Indian Outbound Tourists Visit to Hong Kong & Forecast

6.5.2

Indian Outbound Tourists Visit to Hong Kong Purpose of Visits

6.5.3

Indian Outbound Tourists Visit to Hong Kong Average Length of Stay

6.5.4

Indian Outbound Tourists Spending in Hong Kong & Forecast

6.6

Australia – Indian Outbound Tourist Visit & Spending Forecast

6.6.1

Indian Outbound Tourists Visit to Australia & Forecast

6.6.2

Indian Outbound Tourists Visit to Australia Purpose of Visits

6.6.3

Indian Outbound Tourists Visit to Australia Average Length of Stay

6.6.4

Indian Outbound Tourists Spending in Australia & Forecast

6.7

United Kingdom – Indian Outbound Tourist Visit & Spending Forecast

6.7.1

Indian Outbound Tourists Visit to United Kingdom & Forecast

6.7.2

Indian Outbound Tourists Visit to United Kingdom Purpose of Visits

6.7.3

Indian Outbound Tourists Visit to United Kingdom Average Length of Stay

6.7.4

Indian Outbound Tourists Spending in United Kingdom & Forecast

6.8

China – Indian Outbound Tourist Visit to China Forecast

6.8.1

Indian Outbound Tourists Visit to China & Forecast

6.8.2

Indian Outbound Tourists Visit to China Purpose of Visits

6.9

Switzerland – Indian Outbound Tourist Visit & Spending Forecast

6.9.1

Indian Outbound Tourists Visit to Switzerland & Forecast

6.9.2

Indian Outbound Tourists Visit to Switzerland Average Length of Stay

6.9.3

Indian Outbound Tourists Spending in Switzerland & Forecast

6.10

7.

Thailand – Indian Outbound Tourist Visit & Spending Forecast

Canada – Indian Outbound Tourist Visit & Spending Forecast

6.10.1

Indian Outbound Tourists Visit to Canada & Forecast

6.10.2

Indian Outbound Tourists Visit to Canada Purpose of Visits

6.10.3

Indian Outbound Tourists Visit to Canada Average Length of Stay

6.10.4

Indian Outbound Tourists Spending in Canada & Forecast

India – Indian Outbound Tourist Visit to Top 3 Emerging Countries (2001 – 2020) 7.1

Sri Lanka – Indian Outbound Tourist Visit to Sri Lanka & Forecast

7.2

Nepal – Indian Outbound Tourist Visit to Nepal & Forecast (2001 – 2016)

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7.3 8.

9.

Japan – Indian Outbound Tourist Visit to Japan & Forecast

India Outbound Tourism – Drivers 8.1

Indian Low Cost Carriers (LCCs)

8.2

Countries Opening Tourist Offices in India and Providing Customized Packages

8.3

GDP Growth & Rising Middle Class with Higher Disposable Income

8.4

Indian Tourist Departure City Wise (Top 10 Cities Analysed)

India Outbound Tourism – Challenges 9.1

Challenges Indian Travel Agencies Facing

9.2

No Industry Body for Outbound Tourism

9.3

Rupee Depreciation Hits Outbound Tourism Sector

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List of Figures: Figure 3-1: Worldwide – Indian Outbound Tourist Visits (Thousand), 2001 – 2011 Figure 3-2: Worldwide – Forecast for Indian Outbound Tourist Visits (Thousand), 2012 – 2020 Figure 3-3: Worldwide – Indian Outbound Tourists Spending (Million US$), 2007 – 2011 Figure 3-4: Worldwide – Forecast for Indian Outbound Tourists Spending (Million US$), 2012 – 2020 Figure 5-1: Worldwide – Indian Outbound Tourist Business Purpose Visits (Percent), 2008 – 2011 Figure 5-2: Worldwide – Forecast for Indian Outbound Tourist Business Purpose Visits (Percent), 2012 – 2016 Figure 5-3: Worldwide – Indian Outbound Tourist Holiday/Leisure Purpose Visits (Percent), 2008 – 2011 Figure 5-4: Worldwide – Forecast for Indian Outbound Tourist Holiday/Leisure Purpose Visits (Percent), 2012 – 2016 Figure 5-5: Worldwide – Indian Outbound Tourist VFR Purpose Visits (Percent), 2008 – 2011 Figure 5-6: Worldwide – Forecast for Indian Outbound Tourist VFR Purpose Visits (Percent), 2012 – 2016 Figure 5-7: Worldwide – Indian Outbound Tourist Other Purpose Visits (Percent), 2008 – 2011 Figure 5-8: Worldwide – Forecast for Indian Outbound Tourist Other Purpose Visits (Percent), 2012 – 2016 Figure 6-1: Singapore – Indian Outbound Tourists Visit to Singapore (Thousand), 2001 – 2011 Figure 6-2: Singapore – Forecast for Indian Outbound Tourists Visit to Singapore (Thousand), 2012 – 2016 Figure 6-3: Singapore – Indian Outbound Tourist Average Length of Stay in Singapore (Average Nights), 2008 – 2011 Figure 6-4: Singapore – Indian Outbound Tourist Spending in Singapore (Million US$), 2008 – 2011 Figure 6-5: Singapore – Forecast for Indian Outbound Tourist Spending in Singapore (Million US$), 2012 – 2016 Figure 6-6: United States – Indian Outbound Tourist Visit to United States (Thousand), 2001 – 2011 Figure 6-7: United States – Forecast for Indian Outbound Tourist Visit to United States (Thousand), 2012 – 2016 Figure 6-8: United States – Indian Outbound Tourist Average Length of Stay in United States (Average Nights), 2008 – 2011 Figure 6-9: United States – Indian Outbound Tourist Spending in United States (Million US$), 2001 – 2011 Figure 6-10: United States – Forecast for Indian Outbound Tourist Spending in United States (Million US$), 2012 – 2016 Figure 6-11: Malaysia – Indian Outbound Tourist Visit to Malaysia (Thousand), 2001 – 2011 Figure 6-12: Malaysia – Forecast for Indian Outbound Tourist Visit to Malaysia (Thousand), 2012 – 2016 Figure 6-13: Malaysia – Indian Outbound Tourist Average Length of Stay in Malaysia (Average Nights), 2008 – 2011 Figure 6-14: Malayisa – Indian Outbound Tourist Spending in Malaysia (Million US$), 2008 – 2011

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Figure 6-15: Malaysia – Forecast for Indian Outbound Tourist Spending in Malaysia (Million US$), 2012 – 2016 Figure 6-16: Thailand – Indian Outbound Tourist Visit to Thailand (Thousand), 2001 – 2011 Figure 6-17: Thailand – Forecast for Indian Outbound Tourist Visit to Thailand (Thousand), 2012 – 2016 Figure 6-18: Thailand – Indian Outbound Tourist Average Length of Stay in Malaysia (Average Days), 2007 – 2011 Figure 6-19: Thailand – Indian Outbound Tourist Spending in Thailand (Million US$), 2009 – 2011 Figure 6-20: Thailand – Forecast for Indian Outbound Tourist Spending in Thailand (Million US$), 2012 – 2016 Figure 6-21: Hong Kong – Indian Outbound Tourist Visit to Hong Kong (Thousand), 2001 – 2011 Figure 6-22: Hong Kong – Forecast for Indian Outbound Tourist Visit to Hong Kong (Thousand), 2012 – 2016 Figure 6-23: Hong Kong – Indian Outbound Tourist Average Length of Stay in Hong Kong (Average Nights), 2008 – 2011 Figure 6-24: Hong Kong – Indian Outbound Tourist Spending in Hong Kong (Million US$), 2008 – 2011 Figure 6-25: Hong Kong – Forecast for Indian Outbound Tourist Spending in Hong Kong (Million US$), 2012 – 2016 Figure 6-26: Australia – Indian Outbound Tourist Visit to Australia (Thousand), 1999 – 2011 Figure 6-27: Australia – Forecast for Indian Outbound Tourist Visit to Australia (Thousand), 2012– 2020 Figure 6-28: Australia – Indian Outbound Tourist Average Length of Stay in Australia (Average Nights), 1999 – 2011 Figure 6-29: Australia – Forecast for Indian Outbound Tourist Average Length of Stay in Australia (Average Nights), 2012 – 2020 Figure 6-30: Australia – Indian Outbound Tourist Length of Stay in Australia (Million Nights), 1999 – 2011 Figure 6-31: Australia – Forecast for Indian Outbound Tourist Length of Stay in Australia (Million Nights), 2012 – 2020 Figure 6-32: Australia – Indian Outbound Tourist Spending in Australia (Million US$), 1999 – 2011 Figure 6-33: Australia – Forecast for Indian Outbound Tourist Spending in Australia (Million US$), 2012 – 2020 Figure 6-34: United Kingdom – Indian Outbound Tourist Visit to United Kingdom (Thousand), 2001 – 2011 Figure 6-35: United Kingdom – Forecast for Indian Outbound Tourist Visit to United Kingdom (Thousand), 2012 – 2016 Figure 6-36: United Kingdom – Indian Outbound Tourist Average Length of Stay in United Kingdom (Average Nights), 2008 – 2011 Figure 6-37: United Kingdom – Indian Outbound Tourist Spending in United Kingdom (Million US$), 2001 – 2011

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Figure 6-38: United Kingdom – Forecast for Indian Outbound Tourist Spending in United Kingdom (Million US$), 2012 – 2016 Figure 6-39: China – Indian Outbound Tourism Visit to China (Thousand), 2001 – 2011 Figure 6-40: China – Forecast for Indian Outbound Tourism Visit to China (Thousand), 2012 – 2016 Figure 6-41: Switzerland – Indian Outbound Tourist Visit to Switzerland (Thousand), 2001 – 2011 Figure 6-42: Switzerland – Forecast for Indian Outbound Tourists Visit to Switzerland (Thousand), 2012 – 2016 Figure 6-43: Switzerland – Indian Outbound Tourists Length of Stay in Switzerland (Average Room Nights), 2006 – 2011 Figure 6-44: Switzerland – Indian Outbound Tourists Length of Stay in Switzerland (Lakh Room Nights), 2006 – 2011 Figure 6-45: Switzerland – Indian Outbound Tourist Spending in Switzerland (Million US$), 2008 – 2011 Figure 6-46: Switzerland – Forecast for Indian Outbound Tourist Spending in Switzerland (Million US$), 2012 – 2016 Figure 6-47: Canada – Indian Outbound Tourist Visit to Canada (Thousand), 2001 – 2011 Figure 6-48: Canada – Forecast for Indian Outbound Tourist Visit to Canada (Thousand), 2012 – 2016 Figure 6-49: Canada – Indian Outbound Tourist Average Length of Stay in Canada (Nights), 2008 – 2011 Figure 6-50: Canada – Indian Outbound Tourist Spending in Canada (Million US$), 2005 – 2011 Figure 6-51: Canada – Forecast for Indian Outbound Tourist Spending in Canada (Million US$), 2012 – 2016 Figure 7-1: Sri Lanka – Indian Outbound Tourist Visit to Sri Lanka (Thousand), 2001 – 2011 Figure 7-2: Sri Lanka – Forecast for Indian Outbound Tourist Visit to Sri Lanka (Thousand), 2012 – 2020 Figure 7-3: Nepal – Indian Outbound Tourist Visit to Nepal (Thousand), 2001 – 2011 Figure 7-4: Nepal – Forecast for Indian Outbound Tourist Visit to Nepal (Thousand), 2012 – 2016 Figure 7-5: Japan – Indian Outbound Tourist Visit to Japan (Thousand), 2001 – 2011 Figure 7-6: Japan – Forecast for Indian Outbound Tourist Visit to Japan (Thousand), 2012 – 2016 Figure 8-1: India – Low Cost Carriers Sales (Million US$), 2010 – 2011 Figure 8-2: India – Forecast for Low Cost Carriers Sales (Million US$), 2012 – 2015 Figure 8-3: India – Annual Disposable Income of Indians (Billion US$), 2010 – 2011 Figure 8-4: India – Forecast for Annual Disposable Income of Indians (Billion US$), 2012 – 2015

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List of Tables: Table 2-1: North America – Indian Outbound Tourists Visits to North America (Number), 2001 – 2009 Table 2-2: Central & South America – Indian Outbound Tourists Visits to Central & South America (Number), 2001 – 2009 Table 2-3: Western Europe – Indian Outbound Tourists Visits to Western Europe (Number), 2001 – 2009 Table 2-4: Eastern Europe – Indian Outbound Tourists Visits to Eastern Europe (Number), 2001 – 2009 Table 2-5: Africa – Indian Outbound Tourists Visits to Africa (Number), 2001 – 2009 Table 2-6: West Asia – Indian Outbound Tourists Visits to West Asia (Number), 2001 – 2009 Table 2-7: South Asia – Indian Outbound Tourists Visits to South Asia (Number), 2001 – 2009 Table 2-8: South East Asia – Indian Outbound Tourists Visits to South East Asia (Number), 2001 – 2009 Table 2-9: East Asia – Indian Outbound Tourists Visits to East Asia (Number), 2001 – 2009 Table 2-10: Australasia – Indian Outbound Tourists Visits to Australasia (Number), 2001 – 2009 Table 4-1: Worldwide – Indian Outbound Tourists Visits to Top Destination (Percent), 2001 – 2011 Table 4-2: Worldwide – Forecast for Indian Outbound Tourists Visits to Top Destination (Percent), 2012 – 2016 Table 4-3: Worldwide – Indian Outbound Tourist Spending Share (Percent), 2008 – 2011 Table 4-4: Worldwide – Forecast for Indian Outbound Tourist Spending Share (Percent), 2012 – 2016 Table 6-1: Singapore – Purpose (Business, VFR, Holiday, Other) of Indian Outbound Tourists Visit to Singapore (Thousand), 2007 – 2011 Table 6-2: Singapore – Forecast for Purpose (Business, VFR, Holiday, Other) of Indian Outbound Tourist Visit to Singapore (Thousand), 2012 – 2016 Table 6-3: United States – Purpose (Business, VFR, Holiday, Other) of Indian Outbound Tourist Visit to United States (Thousand), 2008 – 2011 Table 6-4: United States – Forecast for Purpose (Business, VFR, Holiday, Other) of Indian Outbound Tourist Visit to United States (Thousand), 2012 – 2016 Table 6-5: Hong Kong – Purpose (Business, VFR, Holiday, Other) of Indian Outbound Tourist Visit to Hong Kong (Thousand), 2008 – 2011 Table 6-6: Hong Kong – Forecast for Purpose (Business, VFR, Holiday, Other) of Indian Outbound Tourist Visit to Hong Kong (Thousand), 2012 – 2016 Table 6-7: Australia – Purpose (Business, VFR, Holiday, Other) of Indian Outbound Tourist Visit to Australia (Thousand), 1999 – 2011 Table 6-8: Australia – Forecast for Purpose (Business, VFR, Holiday, Other) of Indian Outbound Tourist Visit to Australia (Thousand), 2012 – 2020 Table 6-9: United Kingdom – Purpose (Business, VFR, Holiday, Other) of Indian Outbound Tourist Visit to United Kingdom (Thousand), 2008 – 2011

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Table 6-10: United Kingdom – Forecast for Purpose (Business, VFR, Holiday, Other) of Indian Outbound Tourist Visit to United Kingdom (Thousand), 2012 – 2016 Table 6-11: China – Purpose (Business, VFR, Holiday, Other) of Indian Outbound Tourist Visit to China (Thousand), 2008 – 2011 Table 6-12: China – Forecast for Purpose (Business, VFR, Holiday, Other) of Indian Outbound Tourist Visit to China (Thousand), 2012 – 2016 Table 6-13: Canada – Purpose (Business, VFR, Holiday, Other) of Indian Outbound Tourist Visit to Canada (Thousand), 2008 – 2011 Table 6-14: Canada – Forecast for Purpose (Business, VFR, Holiday, Other) of Indian Outbound Tourist Visit to Canada (Thousand), 2012 – 2020 Table 8-1: India – India Outbound Tourism Key Source Market Airport wise, (Number), 2002 – 2007 Table 8-2: India – India Outbound Tourism Key Source Market Airport wise, (Number), 2008 – 2011

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India Outbound Tourism Market: Outbound Tourists Visits, Tourists Spending and Forecast to 2016