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Renub Research www.renub.com China Gems & Jewellery (Gold, Platinum, Diamond, Palladium, Silver & Gem-Set) Market & Forecast to 2015

Published: July, 2012 Copyright © 2012 Renub Research – All Rights Reserved


In recent years gems & jewellery has emerged as the third most popular item of consumption after real estates and automobiles in China. Chinese consumers love jewellery for their intrinsic value, and jewellery are great vehicles to display wealth and success. China gems & jewellery market is expected to triple in 2015 from the current market in 2011. It is anticipated that its market will cross the figure of US$ 200 Billion by 2015. Gold jewellery is the most preferred jewellery in China it holds more than 40% market share in 2011. Gold jewellery demand is generated by China’s third and fourth tier cities, where continued improvements in infrastructure have allowed retail chains to expand their networks of store and tap into the growing pool of demand among the local consumers. The other favourite jewellery for Chinese consumers is gem-set jewellery, whose market size is expected to touch US$ 50 Billion by 2015. Platinum jewellery, Diamond jewellery and Silver jewellery are expected to grow frequently in Chinese jewellery market. But, Palladium jewellery is in the declining trend and expected to continue this trend in till 2015. By price range jewellery section: Chinese consumers mostly buy gems & jewellery retail price ranging from US$ 250 to US$ 13000. Middle class families are driving this market as they can afford this price range of the gems and jewellery products. By tier cities jewellery market analysis: Tier III and lower cities are predicted to contribute to more than 42% of the Chinese gems & jewellery market by 2015. In China gems & jewellery player’s perspective, there are three groups of gems and jewellery brands i.e. Chinese brands, Hong Kong brands and foreign brands. The consumer base is also divided into three segments, i.e. high-end, mid-end, and low-end. The high-end market is dominated by foreign brands, such as Cartier and Tiffany; the mid-end brand market is subject to fierce competition from both domestic players and Hong Kong players; while the low-end market is hold mainly by small brands segmented all over the country. Renub Research report entitled “China Gems & Jewellery (Gold, Platinum, Diamond, Palladium, Silver & Gem-Set) Market & Forecast to 2015” provides comprehensive analysis on the gems & jewellery industry in China, covering various aspects such as market and market share trends, market distribution by jewellery retailers and manufacturer, drivers and challenges of the industry. This report also covers future projections to provide an insight on the prospects in the gems and jewelry industry. China gems & jewellery report also entails


the competitive landscape and profiles of the major players operating in the gems and jewelry industry. These are Major Key Topics Covered in the Report: 

China Gems & Jewellery Past, Present Market & Forecast (2006 – 2015)

By Product - China Gems & Jewellery Past, Present Market Share & Forecast (2006 – 2015)

By Tier Cities - China Gems & Jewellery Past, Present Market Share & Forecast (2006 – 2015)

By Price Range - China Gems & Jewellery Past, Present Market Share & Forecast (2010 – 2015)

China Gems & Jewellery Revenue Manufacturing Share & Stores Revenue Share Region Wise Breakup for 2011

Past, Present Market & Forecast for (Gold, Platinum, Diamond, Palladium, Silver & Gem-Set Jewellery) of China Gems & Jewellery (2006 – 2015)

Past, Present Market & Forecast for (Tire I, Tire II, Tire III & Lower Cities) of China Gems & Jewellery (2006 – 2015)

Past, Present Consumption & Forecast for (Gold, Platinum, Palladium & Silver) of China Gems & Jewellery (2006 – 2015)

China Jewellery Export Past, Present Market & Forecast (2002 – 2015)

China Jewellery Import Past, Present Market & Forecast (2002 – 2015)

Indentified the Competitive Landscape, Growth Drivers and Challenges of the Industry

Key Players Analysis of China gems & Jewellery Industry Players In Context of, Number of Currently and Expected Operating Stores in China and Earned Revenue

Competitive Landscape This section covers the key facts about the major companies that play an important role in China gems & Jewellery market. The companies analyzed in this section are – Chow Tai Fook, Shanghai Lao Feng Xiang Co Ltd, Chow Sang Sang, Luk Fook Jewellery and Tiffany & Co. All the companies have been analyzed from two points of views.

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1) Past, Present and Forecast of Number of Stores in China 2) Companies Past, Present and Forecast of Revenue Growth

Why You Should Buy This Report? Through this research report, readers will know what is the market size by various jewellery segments, which are the largest tier cities jewellery market, which price range jewellery market is having the largest market share, what is the competitive landscape for what are the market drivers and challenges, Which is the most famous places for manufacturers, which region holds the highest market share for jewellery retailers to sell products, who are the major players in China’s gem and jewellery market. Data Sources This report is built using data and information sourced from proprietary databases, primary and secondary research and in-house analysis by Renub Research team of industry experts. Primary sources include industry surveys and telephone interviews with industry experts. Secondary sources information and data has been collected from various printable and nonprintable sources like search engines, News websites, Government Websites, Trade Journals, White papers, Government Agencies, Magazines, Newspapers, Trade associations, Books, Industry Portals, Industry Associations and access to more than 100 paid databases.

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© China Gems & Jewellery (Gold, Platinum, Diamond, Palladium, Silver & Gem-Set) Market & Forecast to 2015 Renub Research, 2012 Edition 1.0 All rights reserved. This publication is protected by copyright. No part of it may be reproduced, stored in a retrieval system or transmitted, in any form or by any means, electronic mechanical, photocopying, recording or otherwise without the prior written permission of the publishers

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Table of Contents 1.

Executive Summary

2.

China Gems & Jewellery Market & Forecast (2006 – 2015)

3.

China Gems & Jewellery Market Shares & Forecast (2006 – 2015)

4.

5.

6.

7.

3.1

By Product – China Gems & Jewellery Market Share & Forecast

3.2

By Tier Cities – China Gems & Jewellery Market Share & Forecast

3.3

By Price Range – China Gems & Jewellery Market Share & Forecast

China Gems & Jewellery Market Share for 2011 – By Regions 4.1

China Gems & Jewellery Manufacturing Revenue Share for 2011 – By Regions

4.2

China Gems & Jewellery Stores Revenue Share for 2011 – By Regions

China Gems &Jewellery Market & Forecast (2006 – 2015) – By Product 5.1

Gold Jewellery Market & Forecast

5.2

Platinum Jewellery Market & Forecast

5.3

Gem-Set Jewellery Market & Forecast

5.4

Diamond Jewellery Market & Forecast

5.5

Palladium Jewellery Market & Forecast

5.6

Silver Jewellery Market & Forecast

China Gems & Jewellery Market & Forecast (2006 – 2015) – By Tier Cities 6.1

China Tier I Cities Gems & Jewellery Market & Forecast

6.2

China Tier II Cities Gems & Jewellery Market & Forecast

6.3

China Tier III and Lower Cities Gems & Jewellery Market & Forecast

China Gems & Jewellery Market & Forecast (2010 – 2015) – By Price Range 7.1

Low End Gems & Jewellery Market & Forecast (Jewellery Price < US$ 257.7)

7.2

Mass End Gems & Jewellery Market & Forecast (Jewellery Price > US$ 257.7 & < US$

12,885.2) 7.3 8.

High End Gems & Jewellery Market & Forecast (Jewellery Price > US$ 12,885.2)

China Gems & Jewellery Market & Forecast (2006 – 2015) – By Consumption

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8.1

Gold Jewellery Consumption Market & Forecast

8.2

Platinum Jewellery Consumption Market & Forecast

8.3

Palladium Jewellery Consumption Market & Forecast

8.4

Silver Jewellery Consumption Market & Forecast

China Jewellery Export, Import Market & Forecast (2002 – 2015)

9.

9.1

China Jewellery Export Market & Forecast

9.2

China Jewellery Import Market & Forecast

10.

China Gems & Jewellery Operating Conditions

10.1

By Manufactures – Gems & Jewellery Operating Conditions

10.1.1

Capital Intensity

10.1.2

Technology & System

10.1.3

Revenue Volatility

10.1.4

Regulation & Policy

10.2

By Jewellery Retailers – Gems & Jewellery Operating Conditions

10.2.1

Capital Intensity

10.2.2

Technology & System

10.2.3

Regulation & Policies

11.

China Gems & Jewellery Industry Competitive Landscape

11.1

Low Concentration in the Sector; Large Brands are Preferred by Consumers

11.2

Unbalanced Regional Distribution; Consumption Upgrade in Tier II/III Cities

11.3

The China Jewellery Sector is Entering a Stage of Network Expansion and Brand Competition –

Designs and Channels are Key 12.

China Gems & Jewellery Industry Growth Drivers

12.1

China Economic Growth

12.2

Event – Driven Jewellery Purchases of Chinese Consumers

12.3

Licensee Model offers Better Operational Leverage

13.

China Gems & Jewellery Industry Challenges

13.1

Increasing Demand for and Well Designed Quality Products

13.2

Decreasing the Jewellery Manufacturer’s Profit Margin

14.

Company Analysis & its Growth Forecast

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14.1

Chow Tai Fook

14.1.1

Business Description

14.1.2

Chow Tai Fook Stores & Forecast in China

14.1.3

Chow Tai Fook Revenue & Forecast

14.2

Shanghai Lao Feng Xiang Co. Ltd

14.2.1

Business Description

14.2.2

Lao Feng Xiang Co. Ltd Stores in China

14.2.3

Lao Feng Xiang Co. Ltd Revenue

14.3

Chow Sang Sang

14.3.1

Business Description

14.3.2

Chow Sang Sang Stores & Forecast in China

14.3.3

Chow Sang Sang Revenue & Forecast

14.4

Luk Fook Jewellery

14.4.1

Business Description

14.4.2

Luk Fook Jewellery Stores & Forecast in China

14.4.3

Luk Fook Jewellery Revenue & Forecast

14.5

Tiffany & Co

14.5.1

Business Description

14.5.2

Tiffany & Co. Stores & Forecast in China

14.5.3

Tiffany & Co. Revenue & Forecast

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List of Figures: Figure 2-1: China – Gems & Jewellery Market (Billion US$), 2006 – 2011 Figure 2-2: China – Forecast for Gems & Jewellery Market (Billion US$), 2012 – 2015 Figure 3-1: China – Gems & Jewellery Market Share (Percent %) by Products, 2006 – 2011 Figure 3-2: China – Forecast for Gems & Jewellery Market Share (Percent %) by Products, 2012 – 2015 Figure 3-3: China – Gems & Jewellery Market Share by Tier Cities (Percent %), 2006 – 2011 Figure 3-4: China – Forecast for Gems & Jewellery Market Share by Tier Cities (Percent %), 2012 – 2015 Figure 3-5: China – Gems & Jewellery Market Share by Price Range (Percent %), 2010 – 2011 Figure 3-6: China – Forecast for Gems & Jewellery Market Share by Price Range (Percent %), 2012 – 2015 Figure 4-1: China – Gems & Jewellery Manufacturing Revenue Share by Regions (Percent %), 2011 ......................................................................................................... Error! Bookmark not defined. Figure 4-2: China – Gems & Jewellery Stores Revenue Share by Regions (Percent %), 2011 Figure 5-1: China – Gold Jewellery Market (Million US$), 2006 – 2011 Figure 5-2: China – Forecast for Gold Jewellery Market (Million US$), 2012 – 2015 Figure 5-3: China – Platinum Jewellery Market (Million US$), 2006 – 2011 Figure 5-4: China – Forecast for Platinum Jewellery Market (Million US$), 2012 – 2015 Figure 5-5: China – Gem-Set Jewellery Market (Million US$), 2006 – 2011 Figure 5-6: China – Forecast for Gem-Set Jewellery Market (Million US$), 2012 – 2015 Figure 5-7: China – Diamond Jewellery Market (Million US$), 2006 – 2011 Figure 5-8: China – Forecast for Diamond Jewellery Market (Million US$), 2012 – 2015 Figure 5-9: China – Palladium Jewellery Market (Million US$), 2006 – 2011 Figure 5-10: China – Forecast for Palladium Jewellery Market (Million US$), 2012 – 2015 Figure 5-11: China – Silver Jewellery Market (Million US$), 2006 – 2011 Figure 5-12: China – Forecast for Silver Jewellery Market (Million US$), 2012 – 2015 Figure 6-1: China –Tier I Cites Gems & Jewellery Market (Million US$), 2006 – 2011 Figure 6-2: China – Forecast for Tier I Cites Gems & Jewellery Market (Million US$), 2012 – 2015 Figure 6-3: China – Tier II Cites Gems & Jewellery Market (Million US$), 2006 – 2011 Figure 6-4: China – Forecast for Tier II Cites Gems & Jewellery Market (Million US$), 2012 – 2015 Figure 6-5: China – Tier III and Lower Cites Gems & Jewellery Market (Million US$), 2006 – 2011 Figure 6-6: China – Forecast for Tier III and Lower Cites Gems & Jewellery Market (Million US$), 2012 – 2015 Figure 7-1: China – Low End Gems & Jewellery Market (Million US$), 2010 – 2011 Figure 7-2: China – Forecast for Low End Gems & Jewellery Market (Million US$), 2012 – 2015 Figure 7-3: China – Household Income Distribution (Percent %), 2005 – 2020 Figure 7-4: China – Number of Newly Married Couples (Million), 2005 – 2011

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Figure 7-5: China – Mass End Gems & Jewellery Market (Million US$), 2010 – 2011 Figure 7-6: China – Forecast for Mass End Gems & Jewellery Market (Million US$), 2012 – 2015 Figure 7-7: China – High End Gems & Jewellery Market (Million US$), 2010 – 2011 Figure 7-8: China – Forecast for High End Gems & Jewellery Market (Million US$), 2012 – 2015 Figure 8-1: China – Gold Jewellery Consumption Market (Thousand Ounce, OZ), 2007 – 2011 Figure 8-2: China – Forecast for Gold Jewellery Consumption Market (Thousand Ounce, OZ), 2012 – 2015 Figure 8-3: China – Platinum Jewellery Consumption Market (Thousand Ounce, OZ), 2006 – 2011 Figure 8-4: China – Forecast for Platinum Jewellery Consumption Market (Thousand Ounce, OZ), 2012 – 2015 Figure 8-5: China – Palladium Jewellery Consumption Market (Thousand Ounce, OZ), 2006 – 2011 Figure 8-6: China – Forecast for Palladium Jewellery Consumption Market (Thousand Ounce, OZ), 2012 – 2015 Figure 8-7: China – Silver Jewellery Consumption Market (Thousand Ounce, OZ), 2006 – 2011 Figure 8-8: China – Forecast for Silver Jewellery Consumption Market (Thousand Ounce, OZ), 2012 – 2015 Figure 9-1: China – Jewellery Export Market (Million US$), 2002 – 2011 Figure 9-2: China – Forecast for Jewellery Export Market (Million US$), 2012 – 2015 Figure 9-3: China – Jewellery Export Market Share (Percent %), 2010 Figure 9-4: China – Jewellery Import Market (Million US$), 2002 – 2011 Figure 9-5: China – Forecast for Jewellery Import Market (Million US$), 2012 – 2015 Figure 11-1: China – Gems & Jewellery Industry Development Figure 12-1: China – Individuals with more than US$ 158.05 (CNY 1,000) Million Wealth (Number), 2000 – 2010 Figure 12-2: China – Individuals with more than US$ 1,580.47 (CNY 10,000) Million Wealth (Number), 2003 – 2010 Figure 12-3: Worldwide – Per Capita Disposable Income Growth (Percentage %), 2009 – 2014 Figure 12-4: China – Major Jewellery Companies Stores (Number), 2011 Figure 14-1: China – Chow Tai Fook Stores (Number), 2008 – 2014 Figure 14-2: China – Chow Tai Fook Revenue (Million US$), 2009 – 2014 Figure 14-3: Worldwide – Chow Tai Fook Revenue (Million US$), 2009 – 2014 Figure 14-4: China – Lao Feng Xiang Stores (Number), 2008, 2011 Figure 14-5: Lao Feng Xiang Revenue (Million US$), 2007 – 2012 Figure 14-6: China – Chow Sang Sang Stores (Number), 2006 – 2013 Figure 14-7: China – Chow Sang Sang Revenue (Million US$), 2006 – 2013 Figure 14-8: China – Luk Fook Jewellery Stores (Number), 2007 – 2014 Figure 14-9: China – Luk Fook Revenue (Million US$), 2010 – 2014

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Figure 14-10: Worldwide – Luk Fook Revenue (Million US$), 2010 – 2014 Figure 14-11: China – Tiffany & Co. Stores (Number), 2007, 2010 – 2011 & 2013 Figure 14-12: Worldwide – Tiffany & Co. Revenue (Million US$), 2008 – 2013

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List of Table Table 11-1: China – High/Mid/Low End Brands, 2010

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