Levi’s online www.levi.co.za
Levi’s® online www.levi.co.za Creative Rationale: The concept to promote the new Levi’s
website is Levi’s® Online: simple, clean and fresh. The visual pun communicates a strong and clear message. The Levi’s ® jeans on the washing line give the website a “freshly washed” or new feel. This simple visual can be pulled through to a variety of media from print to online to in store giving consistent stand out. The visual communcation will be coupled with a strong drive to the website where consumers stand the chance to win a hamper of “fresh” Levi’s® gear by answering a simple question.
Stand the chance to win fresh Levi’s ® gear @
Flyer: The concept will be carried through to a ﬂyer. This ﬂyer will be inserted into shopping bags or into target market magazines.
ne i l n o Levwi’wsw.levi.co.za ®
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le . w ww
a z . o vi.c
Bag: Shopping bags with the concept visual and competition details. Plastic red pegs with the url clipped onto shopping bags. The red peg could be used through out the store and pegged to merchandise.
a vi .co.z e l . w w 3000. w R h @ t r t o ou rw Hang ’s® gea i v e L fresh & win
Stand a chance to & win fresh Levi’s® gear @ www.l w evi.co.za
Levi’s® online www.levi.co.za
T-Shirt: Staff T-shirts with pegs communicating the concept message and online competition drive
Levi’s® online Stand the chance to win fresh Levi’s ® gear @ www.levi.co.za
Changing Room Sticker: Stickers in changing rooms will communicate the concept and competition drive. The visual will be placed at eye level in keeping with the height one would view when hanging clothes on a washing line.
LEVI’S® ON www.levi.cLINE o.za
LEVI’S® O N www.levi. LINE co.za
LEVI’S® O N www.levi LINE .co.za
Window Decal: Store front stickers that are out of the way yet impactful.
Hey [Personalise] The Levi’s® website is back online with a freshly laundered new look. Expect the very latest views, news and music, with all you ever needed to know about the wonderful world of Levi Strauss at www.levi.co.za A heads up to all Levi’s ® Loop Members… to celebrate the launch of the refreshed website, Levi Strauss is giving away Levi’s ® gear worth R3000. Whether you like them emo-skinny, original, straight-leg, bootleg or hip-hop baggy, there’s nothing like pulling on a new pair of Levi’s ® jeans, so enter now at www.levi.co.za Catch you there The Levi’s® Loop
This competition will run from XXX to XXX; winners will be notiﬁed telephonically shortly there after. Terms and conditions apply. If you are still reading this you should rather be clicking away to win.
Email: An email will be sent out to The Levi’s
Loop members to give them a heads up on the competition and drive them to the website.
“//\\”//\\”//\\” Levis ® Online. WIN fresh Levi s gear worth R3000 @ www.levi.co.za. REPLY STOP TO OPT OUT.
CLICK HERE TO STAND A CHANCE
TO WIN FRESH LEVI’S® GEAR
WORTH OVER R3000
Banner Ad: The banner ad will be animated so that the jeans move slightly in the wind.
WIN FRESH LEVI’S® GEAR WORTH R3000 The Levi’s® website is back online with a freshly laundered new look. Expect the very latest views, news and music with all you ever needed to know about the wonderful world of Levi Strauss. To celebrate the new kid on the web Levi Strauss is giving away Levi’s® gear worth R3000. All you have to do is answer this simple question…
When was the Levi’s® brand born? 1985 1853 2001
Banner Landing Page: The banner ad will lead to a landing page where a question will be asked, where you stand a chance of winning.