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2013 Media Placements ~ The Abbi Agency


Reno Tahoe Meetings Table Of Contents Date

Publication

7/1/2013 6/21/2013 6/21/2013 6/21/2013 5/24/2013

Smart Meetings Silo Breaker Plus Point Meeting Professionals International Convention Bureau Blog

5/7/2013

Karen Kuzsel

4/23/2013

Incentive: What Motivates

4/1/2013 4/1/2013

Meetings Focus Facilities & Destinations

Title Nevada: A World Within Good Value Good Values Good Value Good Values Good Value Good Values Reno Tahoe Promotion Hotel Happenings & Program Promotions Early May, 2013 Reno-Tahoe Meetings Co-Op Launches Charitable Incentive Program Planner Programs In Reno-Tahoe CVB News


7/1/2013

Planners can choose from a plethora of attractive options Visit the old Basque country! Cruise the canals of Venice! Climb the Eiffel Tower! Stroll along the Ponte Vecchio bridge! That may sound like a travel brochure for a European vacation, but all these experiences are available in the great state of Nevada. The Silver State will celebrate its 150th year of statehood in 2014, and Gov. Brian Sandoval recently announced a new slogan, "A world within. A state apart," which seeks to capture the state's one-of-a-kind appeal. "The slogan comes close to conveying Nevada's natural, cultural and human resources," explains Chris Moran, public relations specialist for the Nevada Commission on Tourism. "We're a little bit different, but just about everything you might want can be found here. If you're trying to create a fun meeting where people have a lot of options, you can't go wrong with Nevada." The idea of a "world within" seems fitting for Nevada, as the state's modern history was forged by a confluence of settlers from Europe, Asia and Latin America.Nevada now has a sizable Basque population, particularly in the northern part of the state; many residents in Douglas, Mineral and Pershing counties are of Mexican ancestry; Washoe County has many Irish Americans; Americans of English descent form pluralities in Churchill, Eureka, Lincoln, Lyon and White Pine counties; and Germans form a majority in Humboldt County. Las Vegas is home to rapid-growing ethnic communities such as Scandinavians, Italians, Poles, Spaniards, Greeks and Armenians. Largely African American neighborhoods now are found in Las Vegas and Reno. Las Vegas also has one of America's most prolific Asian American communities, and has a Chinatown area consisting mostly of Chinese and Taiwanese residents. During the past 20 years, many immigrants from South Asia and Latin America came to Las Vegas seeking employment in the gaming and hospitality industries, but farming and construction are the city's biggest employers of immigrant labor. While Nevada has quite an ethnic diversity, over the past two decades, the state has become worldly in another way—by transforming from a kitschy gambling mecca into a vibrant, busy hub for worldclass restaurants and hotels.


7/1/2013

For meeting and convention planners, Nevada is a practical choice because it has a mystique and accessibility that few other states can match. Just ask Deborah Washington, convention chair for the International Perfume Bottle Association, a group of collectors from around the world. For her latest meeting in Las Vegas, about 20 percent of her attendees came from other countries—more than usual, Washington says, thanks to a high number of direct flights from Europe. "The fact that this event was in Las Vegas was obviously a reason a lot of people came," she says. "The international visitors loved getting to go to places like Hoover Dam, and going to shows by Elton John and David Copperfield. These are people they've heard about, and they can actually see them here." It's no accident that there are so many international flights to Las Vegas. "Global is the growth area for us, so we keep stimulating the attraction of Las Vegas by the branding we do around the world," says Chris Meyer, CEM, CMP and vice president of sales for the Las Vegas Convention and Visitors Authority (LVCVA). "We have offices in 13 countries, and our in-house staff speaks a total of 36 languages.We keep meeting with airline partners to increase our international lift as a destination, to make it as easy as possible for people to travel one-stop or nonstop to Las Vegas." Nevada offers all sorts of options and attractions, from the peaks around Lake Tahoe to the pool parties along the Las Vegas Strip, not to mention plenty of ghost towns, dude ranches, nightclubs, ski slopes and other highlights in between. The following is an overview of some of the options available for all groups, foreign and domestic.

RENO While it isn't on the same massive scale as Las Vegas, Reno has evolved into a thriving city in its own right. It is relatively affordable, not to mention accessible by car from the San Francisco Bay Area—and just a half-hour drive from the base of the Sierra Nevada Mountains. "People often don't understand that we are a four-season resort destination," says John Leinen, vice president of convention and tourism sales for the Reno-Sparks Convention and Visitors Authority (RSCVA). "People look at us as a small Las Vegas, and don't realize we are sitting in the high desert in the Sierra Nevadas. You can ski at any of our 18 ski resorts or golf at any of our 50 courses, and you can see concerts by performers such as The Who, Elton John and Maroon 5, all in one day."


7/1/2013

Reno offers several features not found in Las Vegas, including Truckee River Whitewater Park, a white-water rafting and kayaking center in the heart of downtown. The city is also home to the world's tallest outdoor climbing wall (164 feet), which is the centerpiece of a new hotel. The stylish Whitney Peak Hotel has more than 200 guest rooms, an 800-plus capacity concert venue called Cargo, and meeting and banquet facilities. A meeting in Reno could include an outing to a Reno Aces AAA baseball game or an evening reception at the Nevada Museum of Art. For outdoor activities, "within a day you can go fly fishing, whitewater rafting and mountain climbing," Leinen says."Other options are horseback riding, golfing, hot-air ballooning and helicopter rides. You can arrange a trip to Lake Tahoe and ride on the MS Dixie. You can go on adventurous excursions just a half-hour from downtown. The cool thing is that we've got such a wide variety." Reno-Tahoe properties have invested more than $500 million in recent years, much of that going to meetings and room infrastructure at properties including Grand Sierra Resort, Peppermill Resort Spa Casino and Atlantis Casino Resort Spa. "Our products are really in excellent shape and there have been some great investments through challenging times," Leinen says. "We have nine hotels with between 800 and 2,000 guest rooms." The RSCVA manages an array of facilities that can be used for events, including the Reno-Sparks Convention Center, Reno Events Center, Reno- Sparks Livestock Events Center, Wildcreek Golf Course and National Bowling Stadium, the "Taj Mahal of Tenpins." And some of the bestknown restaurants in the city carry on the heritage of the earliest European settlers, including Louis' Basque Corner, a stalwart establishment where the servers wear authentic Basque costumes. Diners, seated family-style at long tables, feast on dishes such as oxtail and tripe while drinking picon punch, a Basque specialty. For a higher-end option, there's Campo, which features organic, local and seasonal ingredients and recently was dubbed one of the best new restaurants in America by Esquire. In case you need another incentive, the RSCVA has an offer called "Good Value/Good Values."Qualified planners who submit an RFP, book a nocost site inspection or book a meeting in the destination receive a donation in their group's name to the Susan G. Komen for the Cure Foundation, ASPCA or American Red Cross, with values ranging from $50-$1,000.

LAKE TAHOE In 2012, USA Today readers voted Lake Tahoe "America's Best Lake." It's easy to see why: Located about 60 miles southwest of Reno, it is North America's largest alpine lake and is surrounded by snowcapped peaks. The lake's shores are accessible for gatherings of all kinds, from a conference in a hotel-casino to a winter board meeting or summer team-building retreat.


7/1/2013

The hotels around Lake Tahoe are centered in two primary areas, commonly referred to as North Tahoe and South Tahoe. The north shore includes Incline Village/Crystal Bay and is located only about 30 minutes from Reno. The south shore (centered around the town of Stateline, home to the largest casino hotels) is located about 90 minutes away, on the other end of the lake. Both towns straddle the state border between Nevada and California; most hotels and all casinos are on the Nevada side. Hotel options run the gamut, from the Hyatt Regency Lake Tahoe Resort, Spa and Casino in Incline Village, an elegant property with more than 50,000 sq. ft. Of meeting space, to Harrah's Lake Tahoe in Stateline, an 18-story hotel tower that welcomes performers such as Vanilla Ice and Jefferson Starship. Around the lake are some unique properties open to groups, including Thunderbird Lodge, a historic estate with more than 3,000 sq. ft. Of meeting space.You can also arrange team building through resources including Tahoe Adventure Learning Institute, which offers training, consulting and outdoor adventures such as ropes courses. Tahoe is a world-class destination for skiing, snowboarding, snowmobiling, snowshoeing and cross-country skiing, so if you are planning a winter meeting, be sure to carve out time for people to hit the slopes and ask ski area employees about discounts on lift tickets.


The Reno-Sparks Convention and Visitors Authority (CVA) has offered the “Come See. Fly Free.” program for three years—inviting qualified meeting professionals to experience the destination with a no-cost site inspection. And while it’s been successful, John Leinen, vice president of convention and tourism sales for the Reno-Sparks CVA, says they needed to come up with something new. The destination sought a program that would continue to attract planners but would more holistically reflect the culture and community of the Reno-Tahoe area. Enter “Good Value Good Values,” an addition to, rather than replacement for, “Come See. Fly Free.” Leinen says the program, which aligns with the CVA’s brand attributes, was developed with a committee of hotels and launched in March and is twofold. It highlights the value to be found at the locale—simple but important things such as free airport shuttles, free parking and F&B costs lower than their regional competition. But it also brings attention to socially responsible ethos, such as green initiatives at local meeting venues—for instance, comprehensive recycling and xeriscaping at the Reno-Sparks Convention Center and geothermal energy used as the sole source for all hot water at the Peppermill Resort Spa Casino. However, in what is perhaps the most intriguing component of the “Good Values” side of the program, the CVA responds with charitable donations when planners express professional interest in the area. “When a planner submits a qualified RFP, we’ll donate US$50 in their name to their choice of charities: Susan G. Komen, the U.S. Red Cross or the ASPCA,” Leinen said. “If they come out to see us for a no-cost site inspection, we’ll donate $250 more in their name.” Book business with the CVA as a result and your charity will receive an additional $1,000. “We’ve seen other programs that are more on the self-appeal side—giving planners iPads, for instance—but we wanted to take a different route: stand up and help those that need help,” Leinen said. Do you know of a CVB that’s creatively incorporating social responsibility? Let us know in the comments below.


6/17/13

Convention Bureau Blog: Reno Tahoe promotion

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5.24.2013

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Reno Tahoe is launching Good Value / Good Values, the new program that undescores Reno Tahoe's committment to stretching your budget. Good Value / Good Values combines a rewarding way to pay it forward, while paying less for your meeting. Book your meeting and schedule an all-expense paid site inspection (Come see/fly free) ++++ more info? http://rtmeetings.com Pubblicato da Blog Convention Bureaus a 5:54 PM Recommend this on Google

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NEWS UPDATE FROM Orlando that has me so excited I just had to share immediately. Rumors have been flying as steadily as quiddich broomsticks that an expansion of The Wizarding World of Harry Potter would occur inside the Universal Studios Florida theme park. Now it’s official. Universal Orlando Resort and Warner Bros. Entertainment are building Diagon Alley, set to open in 2014. It will earmark the world’s first centrally themed, multi-park experience. If you’re a fan of J.K Rowling’s Harry Potter series (as I am) and have been to the park (love, love, love it!), then you know the extreme detail and immersive authenticity that has been created. Diagon Alley will be no different. And just like in the movies and books, guests will be able to travel between ‘London’ and Hogsmeade aboard the Hogwarts Express. Now where did I put my cloak and wand? Summer’s coming to North America and Europe and with its imminent arrival comes the soft season discounts. I’m all for saving some of my stash on the upfront hotel costs so that I feel free to splurge on activities I may not find elsewhere. I’ve heard about some incredible deals, such as book two nights and get one free or book 5 nights and get two nights extra. At least 29 European countries are offering these savings. Here are just a few of the choices I found enticing.25Hours Hotel at MuseumsQuartier in Vienna, Austria: 219 rooms & suites. Located in the 7th District, a progressive artsy area, the décor embodies a fantastical world of circus, spectacle and extravagance, with just a touch of madness. Hang out in the rooftop lounge or dine in the terraced restaurant that faces Wedhuberpark. There are meeting and convention facilities. Hospes Palacio de los Patos in Granada, Spain: 32 double rooms, 10 suites including one Presidential Suite. The interfusion of Arabic influence and native Iberian tradition are apparent. Situated almost adjacent to the Puerta Real, Hospes Palacio de los Patos is an urban oasis housed in a reconstructed 19th-Century town palace. Designers retained the architectural beauty of original elements such as the grand staircase. Hotel Unique in São Paulo, Brazil: 85 rooms & 10 suites. Unique’s green copper façade alone makes this hotel stand out even in the upscale residential area of Jardins. Just meters from Ibirapuera Park, São Paulo’s largest green area, the building is dark glass and a desert garden of mini, sand-toned cubes of rock, palms and agaves. The lobby is illuminated with beige marble walls embellished by dramatic geometric themes in the décor, sleek white furnishings and transparent glass tables and fittings. City views from the rooftop terrace fascinate, but ooooh… that crimson red swimming pool is an eye-popper. http://www.designhotels.com/summerspecials Hilton Sandestin Beach Golf Resort & Spa, the largest full-service beach-front resort on Northwest Florida’s Gulf Coast, is offering a VIP Passport Package for meeting planners organizing conferences,


conventions or tradeshows. Bookings must be actualized August 1 through February 28, 2014. Room nights booked determines bonuses but check out some of the incentives. * Three (3) percent rebate to the master account for guest rooms posted to the master account; * Double HHonors points for guest rooms billed to the master account; * 20 percent off at Barefoot’s Beachside Bar & Grill (not applicable for private group events); *Poolside cabana with tropical rum punch and fruit-infused non-alcoholic beverages for your guests; * 10 VIP passports for select attendees, which offers complimentary valet parking, daily complimentary beach chair set-up, one complimentary signature beverage from Barefoot’s Beachside Bar & Grill, and complimentary daily access to Serenity by the sea spa’s private non-profit donation made by the Co-Op on the company’s behalf. Meeting Planners: sign a contract during the month of May and the group will receive one extra incentive from the list above. Hilton Sandestin Beach Golf Resort & Spa has 598 rooms and more than 32,000 sf of meeting space, a world-class spa, fitness center, six on-site dining venues, and access to championship golf courses. www.HiltonSandestinBeach.com The Reno-Tahoe Meetings Co-op knows that CSR possibilities are often the deciding factor in a planner choosing a destination. That’s why they’ve launched the Good Value/Good Values “give-back” program, which awards the company with a non-profit donation to one of three pre-selected non-profit organizations when their group selects the Reno-Tahoe meetings. Good Value/Good Values is funded with designated buy-in funds from partners such as hotels and events centers. The campaign offers three tiers of donations for corporate, association and third-party meeting planners. Once a company submits a qualified RFP, Reno Tahoe Meetings donates $50 to a designated charity. A no-cost site inspection trip raises the donation amount to $250. When a meeting is successfully booked post-visit, the Co-Op donates $1,000 in the company’s name. The three non-profits available are The American Red Cross, Susan G. Komen for the Cure, or the ASPCA. www.goodvaluegoodvalues.com; (775) 8277704. You don’t have to be a meeting planner or part of a group to enjoy the newly-renovated amenities aboard the Disney Magic, but if you are looking for a group experience, why not make it as much fun as possible? Once Disney Magic comes out of dry dock October 19 this year, you can expect a new grand atrium lobby and a spa to stimulate the “Senses,” a water play area of “super hero” proportions from Marvel Universe, and a three-story water thrill slide. A seashell-inspired palette of coral, blue and aquamarine enliven the three-deck lobby, bedecked with an art deco atrium chandelier, opulent furnishings, and a grand piano and giant portholes reminiscent of early 20th century ocean liners. Even the cold-cast bronze statue of “Helmsman Mickey” has been polished to a new golden hue. AquaDunk is a three-story water slide that begins with a mild step into a translucent tube that shoots you up vertically, only to have the floor open like a trap door, propelling you 20’ over the side of the ship. Carioca’s, named after Donald duck’s parrot pal in “The Three Caballeros,” joins Cabanas as new restaurants. Carioca’s turns into an after-hours scene a la Rio de Janiero. Cabanas is a seafood casual restaurant modeled after the Disney-Pixar animated classic “Finding Nemo.” Cabanas can seat 455. Adults can party til the wee hours at After Hours, an entertainment district with dancing, music, comedy and variety shows. After Hours replaces Beat Street, currently on the Disney Magic. Look for new ports of call, including homeports in Venice, Italy and San Juan, Puerto Rico. From May to August, the Disney Magic returns to the Mediterranean and from September to October, the liner will sail four seven-night cruises to the Southern Caribbean from San Juan to a variety ports of call, including Grenada.


2013 Reno-Tahoe Meetings Media Placements  

2013 Reno-Tahoe Meetings Media Placements

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