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December 2009

franz szony: The Man Behind the Curtain


helpful hints to become an art collector

john larsEn Featured Entrepreneur of the month


too much good stuff

How Reno became an all-you-can-eat sushi capital


cocktail dresses after midnight

Holiday Gift cards Available


TABLE OF CONTENTS 032. How Do They Do It? >>



Masterful and beguiling photographer Franz Szony brings his vision and undeniable talent to our covers. Find out what makes him tick.

014 JOHN LARSEN: ENTREPRENEUR OF THE MONTH Owner and founder of Port of Subs, John Larsen lets Reno Style sneak a peak at his life, dishing on everything from sailing to advice for succeeding in today’s economy.

<< 06. The Man Behind the Curtain



‘Twas the night before Christmas and all through the town, girls were dressing up in lush fabrics, bows and, of course, elegant evening gowns.

<< 014. John Larsen

026 SHOES-n-FEET << 020. After Midnight

From boots to mary-janes, put a spring in your step with these cute and completely custom fitting shoes.



<< 012. Crazy Antique Ladies



Surprise! Editor and cover model, Jessica Schneider, has a present for you. Schneider, wearing a self-designed dress made from actual Christmas tree branches and ornaments, is opening up our very own January cover to one of you lucky readers. No need to enter. We will be looking for you. So stay tuned and check back to see who will be our next cover model. And of course, from Reno Style to your family, Merry Christmas!

Favorite Things editor’s LETTER

Z A few of my






I hope that over the course of this magazine, you will not only be entertained and inspired but also get to know more about me. For instance, something you may not know is that I have two children. Yes, I’m not the type of mother that has pictures of them on her iPhone, their report card on the fridge or have a video recording handy of their first time riding a bike. But with that said, I do take motherhood seriously, especially during the holiday season.


My husband, Troy, and I stay up really late on Christmas Eve getting everything ready and set up for the big day, waiting for Santa to come. I am a firm believer in over-the-top display (I mean, have you been to Junkee Clothing Exchange?), so underneath the Christmas tree is a full-force show. Needless to say, I go all out. After hours of little sleep and anxious hands dragging us out of bed, I wake up to one of the best mornings ever. We drink hot chocolate, and it’s the one day that I really carve out to indulge in a big, fat cinnamon roll. The kids open their presents, and then I wait for perhaps the best part of the holiday season — no, year — the nap on Christmas morning. Trust me. It’s spiritual. After everything dies down, presents opened and pictures taken, the kids start to play and pretend with all their toys. There’s something about that busy work sound as the movie““A Christmas Story””plays in the background that I cannot get enough of. I lay on the couch. It’s my one day I don’t work. No faxes. No phone calls. No Junkee. (There are only two days Junkee is closed — Thanksgiving and Christmas.) This nap, that I look forward to all year, is perhaps the most satisfying feeling in the world. If I could have anything that I pleased, it would be that one nap anytime I want with that same peaceful feeling reassuring me that everything is going to be OK. That’s heaven to me. This holiday season, I can only hope for the same thing out of this magazine. Reno Style is a light-hearted read with visually stimulating photo spreads, with its only intention being to make people smile and make people happy. As the magazine grows and you grow with us, we just want to say thanks for picking us up and reading. From everyone here at Reno Style, we just want to wish you and your family a Merry Christmas and a Happy New Year.

xoxoje,ssica schneider

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Meetstaff the

Who is going to be on the next cover? From Left, Back Row: Bernie Beauchamp, Jenn Bowers, Aaryn Walker & Troy Schneider Middle Row: Rivka Friedline, Jason Kell, Ashley Viberg, Franz Szony & Krystal Bick Front Row: Megan Hellier (H1N1 Survivor) & Jessica Schneider

Our dear friend, Franz Szony, is doing the cover, so... of course it will be fabulous!

JESSICA SCHNEIDER Editor in Chief The girl who’s trying to change Reno. TROY SCHNEIDER Publisher Jessica’s right-hand man. KRYSTAL BICK Assistant Editor Move over Anna Wintour. JENN BOWERS Designer Starving, will work for Sushi. MEGAN HELLIER Set Designer Can do set design in her sleep. RIVKA FRIEDLINE Makeup Artist Making you beautiful is her business. ASHLEY VIBERG Stylist Glamourizing one Renoite at a time. Photographers: CIPRIAN COJOC, SCOTT LOMILL and FRANZ SZONY Contributing Writers: LENA BLACK, CYNTHIA DARLING, KELLY GONZALEZ, LAURA GANCHAN-ROMERO and AARYN WALKER TESSA DEE SNIDER Copy Editor SPENCER BENAVIDES Distribution/Sales BERNIE BEAUCHAMP Sales

If you are interested in advertising in the magazine Please call or e-mail us at: (775) 622.8835

On that note, we would like to thank all of our current advertisers for their continued support! We are offered at 700 locations and will continue to expand.

I f you are interested in having our magazine distributed at your business, please give us a call.

Check us out at




manbehind Curtain the

Story by Krystal Bick All Photographs/Artwork by Franz Szony

Go ahead and think about what’s taking up space in your garage right now. Those Christmas decorations that are more than likely a hot, tangled mess of wires and bells? Rusting bikes of yesteryear that you swore you would have fixed up for Burning Man but never touched? Or perhaps you’re like me and have bins of neatly tucked away summer and spring clothes doomed to collect dust until the next 90 degree day? Well, it’s a bit different for local photographer and artist Franz Szony. For Szony, Reno’s go-to photographer for largescale fantasy portraits, his garage is a studio, a center for creating, designing and crafting his very own elaborate sets and costumes, the makings for another world. Dresses, hats with feathers and skeletons clutter the walls, making for a collection of beautiful oddities where power and gardening tools customarily hang. Needless to say, it takes the saying “tinkering in the garage” to a whole different level. “We haven’t had the cars in here for almost a year now,” Szony said with a laugh. “It’s been interesting.” Franz is wearing Known for his rich and saturated color palettes, Versace vest, Gucci belt, Vivienne Westunderlying themes of surrealism and specter and a wood armour ring & lighting effect on his models that makes them resemble vintage cigar jacket. Finished with gold pristine-looking mannequins, Szony is every bit the epaulets & arm-chain. professional — a master of his craft. His work ranges from his personal exhibitions at his gallery, located at 50 First St., to creating event promotions for the likes of the Great Reno Balloon Races and for the recent “Best Of” for the Reno News & Review. Considering this, it comes as no surprise that his work is ubiquitous around town, instantly recognizable. And yet today, to see this Reno native, professional artist in his studio shooting the Reno Style cover photo, he’s like a kid in a candy store. “Hold your hands like this at your side,” Szony said, standing beside our cover model and editor, Jessica Schneider. “I want some hip action.” The two mimic the movements together between giggles, hips swinging back and forth in true flapper girl fashion. He runs back to the camera barefoot, hitting the shutter a few more times before exclaiming, “Be that little hula girl bobble head doll if you have to! Move those hips!” Is he busy these days? Quite the understatement actually. So exactly why he has agreed to do the entire first year of cover photos for a start-up style magazine has us baffled almost as much as you. Trust us.



“Being fashionable is a lot different than being stylish,” Szony said, who first met Schneider when they were both decorating window displays for downtown Reno’s Halloween Hallows. “And I think Jessica really understands the idea of style and truly promotes creativity. I love clothing, and I love props. Of course I had to say yes.” In regards to where he wants his art to take him though, he’s a bit less decisive. “I’m still trying to figure out what the next step is,” Szony said. “Of course, I want to be able to support myself with my art. I want my art to by my whole life. Unfortunately, there’s no guidebook for this sort of thing.” Guidebook or not, it seems Szony has found his own personal mission. Having attended San Francisco’s Academy of Art, Szony came back to Reno after college, partially to return back to his roots and partially to fill what he saw as somewhat of a void in the area. “I think people are hungry for art in Reno,” Szony said. “Now, don’t get

me wrong. I think all art is good art, and there are a lot of artists who have done really well in town. I think art can be intimidating though. And if you don’t grow up with galleries, it’s easy to not feel comfortable with art. If you’re not familiar with something, it’s intimidating.” Setting out to change the art scene in Reno is lofty perhaps, but sometimes you just have to set out to do something and hope for the best, even if it is based out of your garage. “I just want to inspire people,” Szony said, shrugging his shoulders. “Even if people forget my name, the name of the piece, as long as I add something to their imagination — be it good or bad, just a flashback even — then I’ll consider myself successful. Of course, if Disney, Cirque du Soleil or any fashion designer gives me a call one day to do work, I wouldn’t mind that either.” Of course, we here at Reno Style are thrilled to have Szony collaborating with us for our cover photos. For more information about Szony and his work, please visit his Web site at



in Sparks

A day

Story by Laura Ganchan-Romero Photos by: Krystal Bick

Laura Ganchan-Romero is the owner of Paper Moon located at 550 W. Plumb Lane.

Olive & Lolo’s, named after the owners’ kids, is located at 4840 Vista Drive and is well worth the drive. We had fun modeling the latest fashions and ended up dropping some money there but not too much. Schieve — a heart fanatic — found some brilliant jewelry that she decided she couldn’t leave without. Plus, I hit their bargain rack, finding a pair of cute jeans for only $40. Queen Beez, located at 1001 Pyramid Way on the fourth floor of the Sparks Florist building, is my new favorite shop. Owner Misty Lacey carries wonderful vintage-inspired clothes that you won’t find anywhere else. Plus, we had to double-take at the prices as they were so low. We all left with a goodie in hand and had a fantastic time trying on hats and jewelry.



Naturally, who could spend a day in Sparks without having lunch in one of their many locally-owned restaurants? We chose the iconic Great Basin Brewery, located at 846 Victorian Ave. where we ate, drank and got a tour of the back brewery where brewmaster Jazz Aldrich makes the magic happen. We left completely satiated.

Prism Magic,

located at 2161 Pyramid Way, is a groovy place to find one-of-a-kind gifts and clothing. Owner, Lauren Gifford, makes it g cool art from local bringin often guy, a point to support the small and I tried on some er Schneid when artists. The most fun though was course, everyone of And, stock. in has of the many petticoats Gifford it. of it—tons needs tie dye. Prism Magic has

s For The Love

bel’ Then we took a much needed trip to Isa e. Owner, Debbie Driv Disc Of Cake bakery located at 1272 fondant that will make with s thing Brockhoff, and her crew are doing so clever, and if her cookies your mouth drop. Her themed cakes are , you will not be disappointed. taste are any indication of how her cakes Expressions located at And if there’s time, do swing by Home ir gifts and adorable home The 1278 Disc Drive right next to Isabel’s. on. decor will be a sure hit this Christmas seas

Exploring Budget Used Furniture, located at 1845

Prater Way, is like hunting for treasure. In addition to finding amazing gently used furniture and accessories, owner Tessa Dee Snider, has a back room with fun clothes — again gently used. Our photographer, Krystal Bick, bought a fantastic faux leopard fur jacket, and I had an amusing time flipp ing through old LP albums. On a side note, Snider just opened her second store, The Nest, located at 6135 Lak eside Drive in Reno.



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CRAZY ANTIQUE LADIES Story by Lena Black & Romaine Johnson Photographed by Gene Russell

Victorian ornaments


hristmas is the greatest time of the year because it makes collectors out of practically everyone. With the wonderful tree, the decorations and the family heirlooms, there is no other holiday that accumulates so many memories, both in and out of the attic. The avid Christmas ornament connoisseur knows that collecting Victorian ornaments is difficult, namely because the majority of people during that era decorated with popcorn, cranberries and paper rings — items that the mice got long ago. Wealthier folks of that time period, on the other hand, had German glass, tinsel and lithographed figures with cotton batting and paper mache, all of which are in high demand now. Naturally, by the turn of the century, everyone wanted to decorate like the rich so many wonderful European and Asian ornaments became available allowing everyone to have a colorful and bright Christmas. By the 1920s and 30s, trees became electrified, which was a pivotable point in the history of Christmas decorations. Those old lights are still very sought after today. Kugel ornaments (“kugel” meaning sphere or ball in German) are from Lauscha,

St rawberry Fields

Germany and were instantly popular in America. Made from heavy blown glass in all colors and shapes, kugels were and still are a must-have for the ornament collector, including the common grape cluster and the rare icicle. In the 30s, we imported Japanese blown glass ornaments and even had our own “Made in the USA” ones to choose from. Interestingly enough, ornaments that were made in U.S. occupied Japan in 1946 have a unique, special spot in an ornament collection. The popular pink, white and lavender ornaments and aluminum trees of the 1950s are scarce in today’s circuit of thrift and antique stores, but the cute wood, tin and glass ornaments of the 60s and 70s — just like grandma had — are plentiful in comparison. What a great thing to collect from 50 cents to a dollar or two. We have plenty to choose from at Junkee Antique Mall, and you might get lucky and snag a whole bag full at a thrift store or rummage sale. But of course, be sure to pack your treasures away carefully after Christmas so that they will bring back memories to someone when they are opened next time.

Merry Christmas from: Romaine Johnson & Lena Black Romaine Johnson has been an antique dealer in Reno for 25 years, specializing in deco, retro, pottery and miniatures. Lena Black has been in the antique business for the past 40 years. You can find both Black’s and Johnson’s merchandise at Junkee Antique Mall located at 960 S. Virginia St.

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Toys Christmas for

Story by Kelly Gonzalez

Let’s face it, Christmas wish lists

are not like they used to be. When I was 5 years old, I was asking for Barbie dolls and Play-Doh. These days, kids are asking for everything under the sun. Trust me, I know this from experience. Zachary, my son, really asked for an iPhone. Are you kidding me? Who do these kids think they are? This, of course, got me thinking. Where do these “hot” Christmas lists come from? Is it the toy makers, the media, kids – who? So, I started paying attention to everything toy-related. I observed advertisements, asked toy experts (also known as my kids — ages 5, 7 and 8) and monitored search engines on

the Internet. Sure enough, after hours of research, I realized it’s a combination of a lot of things to get a toy on the hot item list each year. There are, of course, some items that kids can’t resist (hello, Tickle Me Elmo). But also, toy makers and the media team up to create a frenzy over items that they want to push (insert any popular video game console here). After educating myself on what’s out there this year, here is what my kids and I think will be the hot items for Christmas 2009. Drum roll please....

 The Cupcake Maker (My 7-year-old daughter’s favorite pick)  Bakugan Battle Brawlers  Rubik’s Cube 360  Sony’s Playstation 3 Slim (My 5-year-old son’s pick)  iPod touch (My oldest son’s pick, age 8)  Zhu Zhu Pets Hamsters (Life-like hamster pets, without the mess) Kelly Gonzalez is the owner of The Child Garden Preschool & Kindergarten located at 455 Hill St.



Entrepreneur of the month

John Larsen, owner and founder of Port of Subs, stands beside his sailboat, Sting.


Story by Krystal Bick Photographed by Ciprian Cojoc RENO STYLE MAGAZINE | December 2009

John Larsen is the founder and CEO of Port of Subs.

And Larsen would know. By the time he was in the first grade, the long-time Reno native was used to sweeping and helping out at this parents’ grocery store, understanding that hard work pays off. “I learned the discipline of work early on,” Larsen said. “I think entrepreneurs are born rather than trained for the most part. “ Today in his house up at Lake Tahoe, Larsen seems quite at home, coming a long way from sweeping floors. Sipping a cup of morning coffee, Larsen leans on his kitchen counter, glancing out across the tops of trees surrounding the lake, as pictures of his children and grandchildren line some of the living room walls. And yet, wearing a fleece sweater, Larsen is quite humble, recounting the story of how Port of Subs started up, as if anyone else in his shoes would have done the same thing. Arguably, perhaps they would have. But then again, with more than 150 locations in seven states in the western United States and franchises still being sold today, it seems the then 20-something year old Larsen was onto something back in 1976 when he convinced two brothers from New Jersey, owners of the Sub Shop in Sparks, to let him carry the business and eventually purchase it. “They had hired me actually as their accountant in 1975,” Larsen said, a University of Nevada, Reno graduate, who had prior to then worked for such financial companies as Semenza, Kottinger and McMullen, the predecessor of Grant Thorton and Del Webb. “I soon realized that they had a really solid company and bought in as a minority partner.” Over the course of the next year, the Sub Shop was in danger of bankruptcy, Larsen explained, he managed to buy the owners out, opening his first store location at Prater Way and McCarran Boulevard. “They (the two brothers) had signed the lease for their third location (Prater and McCarran) … and I went to their landlord,” Larsen said, explaining the negotiating process. “I told him that he had three choices, either tear the lease up, put the company in bankruptcy or lend me the money to put up Port of Subs, and he trusted me. That was my break in life. He’s been a longterm friend ever since. That store hit pretty big. We did really well.” Obviously “Sub Shop” didn’t survive, and with the new ownership came a new name, one that Larsen opened up to a community-wide naming contest, offering a $500 cash prize to the winning submission. “We had at least a couple thousand entries,” Larsen said, with a laugh. “There were all kinds of names.” Accrediting success to its freshly sliced meats and cheese, Port of Subs grew to ten stores before Larsen decided to franchise the company in 1985, and between 1989 and 1995, an average of 10 to 15 stores opened a year. No stranger to hard work, Larsen recalls working full time in most of his first few stores, from making sandwiches behind the counter to mopping floors. “The opportunity in this country is tremendous,” Larsen said, explaining that quite a few of his franchisees are immigrants themselves and work very hard to succeed. “Sometimes, I think we unfortunately take that for granted.” Opportunity aside, the recent economic downturn has taken its toll on everyone, CEO or not. During these times, Larsen stays optimistic, a point he feels is important for other business owners to keep in mind considering today’s climate. “Success is directly related to risk,” Larsen said. “What you’re willing to risk will translate into success. You have to not be afraid, and if you are afraid, you can’t let it show.” Rubbing his temples, Larsen pauses. His laugh lines, creasing around his eyes and mouth reveal a man who has learned a lot. “I found a few mentors in my life,” Larsen said. “I would always listen to what they had to say and make sure to see what made them successful. Time and again, it was their

“Success is directly related to risk,” Larsen said. “What you’re willing to risk will translate into success. You have to not be afraid, and if you are afraid, you can’t let it show.”


n my opinion, you’re born with a few different genes,” John Larsen, owner and founder of the popular sub sandwich franchise Port of Subs, said. “By the time you’re 6 or 7 years old, you’re well set in your ways.”



integrity and honesty. What goes around truly comes around and you have to live by your word.” Of course, Larsen, who often guest lectures at UNR for business classes, has also learned a fine balance between working and living. On one of his rare days when he’s not traveling on business calls to California or Arizona, John is tending to his sailboat, Sting. Having learned how to sail more than 10 years ago, Larsen is an avid sailor, racing often during the summer up at Lake Tahoe. “You really do have to balance work and living,” Larsen said, mentioning that the favorite part of his job is being able to work with



his two daughters. “You have to strive for that everyday. Sometimes I forget to take a deep breath and that’s my own fault.” As far as what’s in store for Port of Subs, Larsen only sees more to come, hoping to reach more than 500 stores across the western part of the United States (because he’s a “West Coast kind of guy”) over the next ten years, aiming to be retired soon. “You’re never really done though,” Larsen said. “I always want to see what’s around the next corner. I love the challenge, prevailing. Life’s an arena everyday. I thrive on that.” For a complete list of Port of Subs locations, please visit their Web site at

Larsen meets with one of his employees, Barbara Powell, at the Port of Subs corporate office.





LIVING Story by Aaryn Walker Photographed by Ciprian Cojoc

Interested in becoming an art collector? May I offer a few words of advice? Never overvalue mass-produced prints as art. Some of the greats like Picasso, Jackson Pollock and Andy Warhol have been printed on everything known to man. It is my belief that if you can’t afford an original, the best place to enjoy these fine artists is while on display at the Nevada Museum of Art, not in your home. But there is hope because there’s truly something for everyone. Art includes such a vast collection of things: pottery, photography, metal works, sculptures, poetry, sketches and paintings. The list is endless, so the key is to know what it is you are looking for when starting or adding to your collection. Rules of thumb: Do you love it? OK, maybe love is a strong word. But the pieces I own, I love. I always say only buy what you love despite what other people may think, and it will work. Is it an original or a small series of numbered pieces signed by the artist? If so, you are on your way. It doesn’t matter if you have never heard of the artist or it looks like something from the 60s that your great Aunt Ethel did in the company of 10 other women and an art instructor. What’s important is that it’s original art, and there are no other similar pieces. It’s never fun when you’re dining at your neighbors’ house and you realize you have the exact same art pieces. How will you display or hang it? If it has an outdated existing matte and frame, try painting it. For instance, you could paint the matte a tan and the frame a color pulled from the painting itself to instantly update its look. You’d be amazed how a can of spray paint or brush of color can be like throwing on a ball gown and some lipstick. If this is not an option, take it to be custom framed. Some of my favorite local framers are Marie Marshall of Picture Perfect

located at 7689 S. Virginia St. or Ryrie Valdez of Ryrie’s Art and Home located at 6135 Lakeside Drive. Can you afford it? What’s the price tag saying to your pocketbook? Generally, original emerging art is underpriced for the hours of labor and thought involved in the end result. If it seems reasonable, trust me, it is, so scoop it up. Even if it is a stretch, remember, original art is an investment. Great artists emerge every day. You could be the proud owner of the next Picasso. Always ask the seller for any information regarding the artist. Make sure to document it and tape it to the back of the piece with masking tape in an envelope. On the outside of the envelope, write the date, city of purchase and the purchase price. Ideas for display. If it is a large piece, find an appropriate wall suitable for its size. Don’t be afraid to paint a wall a bright color or a nice neutral tone to give a museum-like look. If it is a small piece of work, try grouping similar mediums together, i.e., original oils, watercolors or abstracts. Be creative! If you have a bit of creativity and a brush, try creating your own original art. Creating your own works will allow you to dictate the size and color that is just right for its intended location, and you may just surprise yourself. You can always repaint over it if you aren’t satisfied. Be sure to take a photo of your piece once it’s done, as it is nice to have some record of your first piece. If this is beyond your level of comfort, ask around and find an artist who offers custom work and will allow you to have some input. I assure you that you can afford and select original works that will bring you years of joy. Support local artists and venues that do the same. You just might find a few advertised here in this publication. Show your support during Art Town or at artist showings. Two fold, original art will make your house a home as well. Be inspired, buy original and enjoy the hunt! Pink Out House: 5x7 Oil on Canvas, by Lubar The Nest 6135 Lakeside Drive #135 Reno, NV 89511, 284.8841 Table and Chairs: Vintage work part of authors personal collection. Canvas repainted red, oil paint cleaned with soap and water. Diamonds: 8X8 on Canvas, by Aaryn Walker Red Chair 6135 Lakeside Drive #137 Reno, NV 89511, 770.0111

Aaryn Walker is the owner of Red Chair and Estate of eNVy located at 6135 Lakeside Drive #137 in Reno.



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After Styles by Krystal Bick and Ashley Viberg Photographed by Ciprian Cojoc

‘Twas the night before Christmas, and all through the town, girls were dressing up in luxe fabrics, glistening gems and, of course, elegant evening gowns. And this holiday season, you can too. For your next yuletide party, dare to dress on the luxuriously fanciful side, evoking the best of the season’s rich, and oftentimes, intense glamour. Princess gown, Mary’s, Eterno, $387





fashion Long gown, Cindy, Eterno, $79; Fur wrap, vintage, Junkee Clothing Exchange, $35; worn with self-designed headband and bracelet

Ruffled jacket, Free People, Olive & Lolo’s, $148

Sequin gown, Scala, Label’s, $127; worn with self-designed feather clip

Opposite: Black feather dress, Express, Model’s own; Sterling silver crystal and pearl necklace, Tags, $95; worn with self-designed headband





fashion Black mesh dress, Junkee Clothing Exchange, $22; worn with self-designed glove hat

Self-designed hat by Ashley Viberg; Sterling silver black crystal and beaded necklace, Tags, $95

On left: V-neck cocktail dress, Jim H. Jelm, Label’s, $77; worn with self-designed and vintage pearl necklace, Strawberry Fields, $25



Cocktail dress, Bebe, Label’s, $67; Cape jacket, Alexander McQueen, Label’s, $452; worn with self-designed ruffle collar by Krystal Bick

On left: Netted gown, Jovan, Label’s $277 On right: Cocktail dress, Betsey Johnson, Label’s, $77; Sterling silver black crystal and beaded necklace, Tags, $95; worn with self-designed hat

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Styles by Megan Hellier Photographed by Megan Hellier

We’ve all had that inner-dilemma — to buy shoes that fit well or buy shoes that fit the season’s latest trend. After stumbling upon Shoesn-Feet, located at 770 S. Meadows Pkwy., we realized the answer can be a beautiful compromise. Store owners Dani and Derek Anders saw a large void in town in regards to orthopedic shoes. With Derek being a podiatrist, he was tired of never having a convenient local store to send his patients to for stylish and proper-fitting shoes. Great for anyone that is on their feet all day! Opened three years ago, Shoes-n-Feet has a wide variety of customizable shoes with sales associates trained to help you find the perfect-fitting shoe for your foot. And the best part? They’re cute shoes.



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listen up,


Ms. Cynthia L. Darling takes a moment out of her glamorous day to help you lovelies figure out this thing called love (and sex). So without further ado, listen up. Dear Cynthia, I have a girlfriend that calls all the time and even though she hasn’t said it, she gets irritated if I don’t call her back. We both have kids, jobs and lives and I’m questioning if I should pursue this friendship. Anonymous, Reno Dear BFF, We’ve all had that high maintenance friend. It’s a lot of work to keep them happy and juggling your own career and household. As you get older, true friends are far and few between, So, just be honest with her. If she doesn’t take the hint then tell her to move on. Break it off with her because a real friend is not that selfish. If she’s like this from the get-go, it’s only going to get worse. No friends are better than high maintenance ones. Dear Cynthia, I’m 19 years old and have been seeing this guy for two months now. It’s going well but lately he’s been asking if I will pay for dinner or if I will pay for the movies. What should I do? Opal Lena S., Reno Dear Sugar Momma, Absolutely not! If you were in a committed relationship for a couple years then yes, you could contribute, but you have been seeing him for only two months now. This is not a good sign and you will find a man who thinks it’s a

privilege to buy you a meal. Call me old fashioned but a man should pay. Period! Dear Cynthia, I recently got very drunk at an office party. I’m usually a nice person and get along with all my coworkers but I don’t know if I was about to start my period or if it was a full moon but I went off on two or three people at the party. I did apologize but I’m horrified and embarrassed. Do you think I should move? April S., Reno Dear Drunk and Stupid, We have all been there, honey. Yes, getting drunk at office parties is never a good idea. If being polite is your thing, then hopefully your coworkers will get over it. Crack a joke saying something like, “No more alcohol for me!” and they’ll know you’re sincere. Now if you slept with the boss and word got out, then I would consider moving. Far! But just consider this lesson learned and handle your booze!

Need advice on dating, relationships or sex? E-mail Ms. Cynthia L. Darling at



you can eat Time


All the

Story and Photos by Krystal Bick

Godzilla. Mountain. Crystal Shrimp. We all have come to know and love these particular sushi rolls and sometimes at the cost of stomach pains. In a town where “all you can eat” is all the rage, is there such a thing as too much of a good thing? Reno Style caught up with Christian Redmon, general manager of Sushi Pier 2, located at 1507 S. Virginia St., Takuma Ieto, sushi chef at Yen Ching, located at 565 W. Moana Lane and Max Shepherd, owner of Sushi 7, located at 335 Kietzke Lane to help explain this phenomenon. Let’s be honest. Nevada is a landlocked state (surprise, surprise) and yet Reno is this strange all-you-can-eat sushi capital of the United States. How do you explain this phenomenon? Christian Redmon: I think our general proximity to the Bay Area, within three hours of fresh seafood, makes it a little easier and it keeps the prices down. The longer they have to ship to get it there fresh… obviously, it’s more expensive … That allows us to keep competitive prices, which is where all you can eat actually comes in. Otherwise, we would all have to be a la carte. I also think it has to do with the fact that we’re a casino town, surrounded with buffets up the wazoo so I think people come into this town expecting to have great value for a large meal. Takuma Ieto: Honestly, I think somebody really screwed up because Max Shepherd of Sushi 7 rolls up some sushi.

now the bar is really low. In the very beginning, I’m sure there were a few good sushi chefs but now, with the accessibility of frozen fish and low grade fish at that, the product has been really watered down. I’m not trying to be mean… And now, that’s what people have started to expect. Even if someone set up an a la carte, it wouldn’t succeed. Sushi (traditionally) isn’t meant to be an all-you-can-eat item. I refer to Reno as the biggest sushi telephone game ever and everybody who has played the game telephone knows that something gets messed up along the way. Max Shepherd: There is no real answer. They all could do it (elsewhere in the United States). They just don’t, probably because we’re the only ones crazy enough to do it. (laughs) … Personally, I just like giving people good deals. We all know fish is expensive. How exactly do you make money with allyou-can-eat deals? CR: If you were to look at an a la carte sushi restaurant, the quality would be the same. What we do, is we operate off of a different business model and our food costs . We realize that our profit margin is just smaller. One thing that a lot of sushi restaurants will make the mistake of doing is they will start saving on quality to make a little higher profit and the ripple effect down the road is awful because word of mouth in this town travels quickly and if you start lowering your quality of your hamachi or salmon, people are going to notice fast. There are so many sushi restaurants that people have developed a really good sushi palate. They understand the quality in this town, so you have to keep the quality up and realize that OK, we’re not going to make as much money as maybe the next guy but we’re going to have continued success. TI: The prices on the menu (of each roll) do not reflect that all you can eat (price). Let’s say you order three California rolls at $4 or so per roll and you come close to covering the cost of an all-you-can-eat lunch price. Although those California rolls really don’t cost $4 to make. MS: We have a really good local, regular customer following. We make money on a la carte and on to-go orders. We have more than 30 sushi restaurants in town with more on the way. How do you compete with all of the other sushi restaurants in the area?


CR: I think in all things business, there’s one spark that people see it works and they all want a piece of that. I don’t think sushi is any different. … You’d think it would be a saturated market, but I think everybody finds their niche and their success in their neighborhoods. The locals are so good to us that they’re in here three or four times a week, it makes it easy to be successful because you like taking care of these people. I think everyone has their own RENO STYLE MAGAZINE | December 2009

demographic and ours is a little broader than most but UNR, we have a really great mainstay of high school kids that come in and then people in their 40s and 50s. So it’s a broad scale but our niche is really the locals and making sure we take good care of them. We recognize them, we know them by name, let them know that they’re coming in to watch their TV and we just happen to be the guys in the kitchen making the food and that’s where we find our success. TI: Unfortunately, we’re really thinning out our clientele in the area. But really, everybody in town serves the same menu. What sets each other off are the portions and fish to rice ratio. MS: All we can do is keep doing what we do to the best of our ability. We have several talented chefs that work here. And we have regulars that keep coming back. Sometimes our eyes are bigger than our stomachs. OK, maybe not sometimes -- a lot of the time. Do you ever have to cut people off? CR: That’s a real delicate balance. They are guests in our restaurant and we want them to feel comfortable and we want them to order what they feel they can handle. We have a pretty good idea of what each individual can eat so if we think that they’re ordering what outside of that realm we’ll go talk to the table and communicate that.… That’s where the buffet mentality kinda comes back to haunt us. …Sushi being what it is, it sneaks up on you. The rice expands in your stomach and doubles in size. TI: That’s up to the owners. A sushi chef never does that. MS: I will never stop somebody if they want to sit and make themselves sick. If they’re going to be sick, all I ask is that they make it to the bathroom first.

Christian Redmon of Sushi Pier 2 works with sushi chef Arnoff Idham.

OK, so you don’t cut anyone off. What’s the most amount of rolls you’ve seen someone eat? CR: There are a few freaks of nature. We have one really cool kid and his thing is the quail egg shooters. He has taken 21 quail egg shots, simultaneously. I think it took him 32 seconds or something along those lines … the most I’ve ever seen one person do was ten long rolls … I’m pretty sure he paid for it when he got home. He looked pretty miserable. Almost had to carry him out in a wheelbarrow…he had the sushi coma in full effect. TI: I have seen one guy eat 12 or 13 rolls in one sitting. MS: They most I’ve seen someone eat was about eight to 10 rolls. Although we do have this 9 year old who loves octopus who ate 14 orders in a row last time he came in and he didn’t blink an eye. What’s your most popular roll? CR: The mountain roll. … Easily say 250 to 500, depending on what day of the week it is. The presentation of it…it has that real “oh” factor. TI: The mountain roll and the Godzilla roll. MS: God knows everybody loves Godzilla. We all realize that sushi as we know it today here in America is completely westernized. In your opinion, how and when did we “Americanize” sushi and is it still changing? CR: Traditional sushi, is literally just fish and rice. The translation of sushi is vinegar rice. That’s what Japanese traditional sushi is. The emphasis is on the quality of the fish and the flavor of the fish. I think it’s still evolving. There’s so much fusion in cuisine. … There are so many different cuisines, we have to stay up with the times. ... Of course we deep fry and that’s about as Americanized as you can get. That’s apple pie of sushi. TI: That advent of the California roll, sometime in the mid 80s, really was the first, widespread American long roll. Americans are used to American sushi. If they were to try out sushi in Japan, they’d be quite disappointed. (laughs) I have never heard of a deep fried roll until I moved to Reno. As far as it’s changing, I think we’ll see more creativity with other cuisines. Fusing French, Japanese, Italian, Chinese cuisines. Like for an Italian roll, you could take fried shrimp, prosciutto, mozzarella cheese and perhaps some teriyaki sauce. MS: We like things our way and we’re never going to change. It’s called sushi. If you’re not being creative, you’re not trying.

Takuma Ieto of Yen Ching makes his specialty roll.

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horoscope By Eugenia Last

CAPRICORN (DEC. 22-JAN.19) Don’t let restrictions set you back. Learn from the experiences you face, and you will set your standards and goals for the upcoming year within reach. It will be important to be realistic if you want to hold on to what you worked so hard to achieve. AQUARIUS (JAN. 20-FEB. 18) Adventure, new beginnings and putting your trendy innovative ideas into play will lead to a better personal and professional future. Set the stage now for what you want to pursue in the new year, and you will be ahead of the competition and poised for success. PISCES (FEB. 19-MARCH 20) It’s about giving, not getting. Keep that in the back of your mind, and you will close the year with good wishes and the support you need to move forward. A problem that has tested your patience should be put behind you, not carried forward. Change is necessary. ARIES (MARCH 21 - APRIL 19) Choose your battles wisely. Experiment, expand your mind, consider a different lifestyle and engage in talks with interesting people. Learn from experience and travel whatever distance it takes

SAGITTARIUS (NOV. 22-DEC. 21) Budget, wheel-and-deal and, most of all, prepare for the year ahead financially, physically and emotionally. You must secure what you have by locking in any assets you have from temptations that will lead to loss. Sign, seal and deliver a contract or legal matter now. to broaden your horizons. Prepare to engage in an adventure that will change your life forever. TAURUS (APRIL 20 - MAY 20) Socialize with people who have something to offer like financial information, knowledge or intriguing stories that will inspire you to try something new. There are gains to be made if you are up for change and ready to act fast. Don’t let anxiety or stubbornness stand in your way. GEMINI (MAY 21 - JUNE 21) Put a little more effort into your home and family or take time out to nurture a love relationship, and you will end the year on a happy note. A partnership that you formulate now will stand the test of time and help to improve your status and your future. CANCER (JUNE 22 - JULY 22) You will come up with some fabulous ideas that will please the people you are close to and surprise those you work with. Tie up loose ends, and you’ll begin the New Year on the right foot. A vocation change may be required to maintain your lifestyle. LEO (JULY 23 - AUG. 22) Close the year in fashion by making noteworthy personal changes that will help you cast a new spin on your life. You can ignite

a greater passion in your personal world and with regard to the activities and events you sign up for in the immediate future. VIRGO (AUG. 23 - SEPT. 22) Protect your home, family and possessions. You will have to use your ingenuity when dealing with personal situations. A change is inevitable, but if you have already made arrangements to counter whatever happens, you will move into the new year with greater confidence. LIBRA (SEPT. 23 - OCT. 22) Pamper the people you care about most, including yourself. A trip or time spent making personal changes will help you move into the year ahead rested, progressive and ready to conquer the world. What you do now will set the stage for what’s to come. SCORPIO (OCT. 23 - NOV. 21) Don’t let life’s little aggravations stand in the way of progress. Work hard and take on all you can to ensure that you are in the running for whatever competitive undertaking you face in the new year. Anger is a waste of time; success will be your utmost revenge.


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Reno Style December  

Editor and cover model, Jessica Schneider is ready for the speakeasy dancehall in a vintage 1920's sequined flapper dress with a self-made f...

Reno Style December  

Editor and cover model, Jessica Schneider is ready for the speakeasy dancehall in a vintage 1920's sequined flapper dress with a self-made f...