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1 0 0 0 PAT T ERNS Together with our fashionable friends at Wool And The Gang, we’ve scoured the internet, raided the DMC archive and enlisted emerging talent to help you exploit the embellishment trend. Over the coming months, we’ll launch 1000 Patterns, in FREE mini collections, complete with inspiration and ideas to boost visits to your store and sales of skeins from your spinner. Our first collections launch this Spring and include cross stitch charts, vintage embroidery and designer collaborations to appeal to new crafters, excite anyone who hasn’t threaded her needle recently and to give committed needlewomen many more reasons to stitch.
EM B ROI D ERY COLLECTION 2017 We asked hundreds of customers and crafters what you want from DMC embroidery kits. The result is a collection with something for every taste and pocket including innovations in counted cross stitch, speedy, stitch as-muchas-you-like kits, plus printed and magic sheet embroidery.
GLOW-I N-T HE D’A RC HI T ECTU RE Counted Cross Stitch Intermediate - complete this month
An innovative travel themed range from Mr X Stitch. Midnight blue aida provides the ground for delicate architectural designs. Beautiful by day, the scenes are transformed by night with glow in the dark detailing.
a BK1725 Paris by Night b BK1726 Agra by Night c BK1727 Rome by Night d BK1724 New York by Night e BK1723 London by Night a,d,e approx 20 x 25cm / 8 x 10“ b,c approx 24.5 x 17cm / 9½ x 7” Available March d Artist’s impression of glow in the dark effect
SKY L I GHT S Counted Cross Stitch Intermediate - complete this month
More cross stitch innovation from Mr X Stitch. These designs will appeal to anyone with a wanderlust. Sumptuous shades including DMC Satins pop against the black aida, no stitch silhouettes. a
BK1721 Savannah Sunset 26 x 19.5cm / 10 x 7½”
BK1722 Northern Lights 26 x 19.5cm / 10 x 7½” e
NO-STITCH SILHOUETTES WITH BLACK
LOOKI NG EA ST Counted Cross Stitch Advanced - complete this season
This summer The British Museum celebrates one of the world’s most iconic images: Under The Wave, Off Kanagawa by Katsishika Hokusai. Stock up on ‘The Great Wave’ cross stitch kits from DMC to capitalise on the publicity for this major event and complete your eastern-inspired collection with these exquisitely-coloured artworks by William Giles.
The Great Wave, Katsushika Hokusai Bookmark
When Winter Wanes, William Giles Bookmark
Cherry Blossom, William Giles Bookmark
a BL1145/73 b BL1149/73 c BL1147/73
The Great Wave, Katsushika Hokusai Cherry Blossom, William Giles When Winter Wanes, William Giles
Approx 36 x 26cm / 14 x 10” Bookmarks approx 5 x 16.5cm / 2 x 6½” Available April
M I ND FU L M OM ENT S Counted Cross Stitch Easy - complete this week
The perfect progression from adult colouring, these entry level kits come complete with a ready-to-hang hoop. Each represents an element of mindfulness. Hung together, they create a mantra for mindful living.
a BK1728 Here b BK1730 Flow c BK1731 Pause d BK1729 Now All approx 13cm / 5â€? diameter Available May
M E TO YOU PRINTED FABRIC SIMPLY STITCH THE MOTIF
Printed Cross Stitch Easy - complete this week
Introduce even more Tatty Teddy fans to the joys of cross stitch. These fun kits include printed aida and enough thread to stitch the lovable bear’s blue nose and the colourful motif for easier stitching and a quicker finish.
BL1135/72 Rose 14 x 18cm / 5½ x 7”
BL1136/72 Heart 14 x 18cm / 5½ x 7”
BL1140/72 Fairy Dust 15 x 15cm / 6 x 6”
BL1139/72 Cupcake 15 x 15cm / 6 x 6”
BL1138/72 Unicorn 14 x 18cm / 5½ x 7”
BL1141/72 Patchwork 15 x 15cm / 6 x 6”
BL1137/72 Gift 14 x 18cm / 5½ x 7”
BL1142/72 Pink Lily 15 x 15cm / 6 x 6”
GEOM E TRY RU L ES Printed Cross Stitch & Printed Embroidery Easy - complete this week
Based on her pixelated designs which adorn soft furnishings in high end stores Liberty and Heals, these kits give novice needlecrafters the chance to embellish their very own piece of Rachel Parker design at a snip.
a TB110 Parallel Lines b TB113 Pixel Nation c TB112 Triangulation d TB111 Right Angles All approx 13 x 19cm / 5 x 7Â˝â€? Available June
STORY B OOK
Printed Cross Stitch & Printed Embroidery Easy - complete this week
Inspired by everyday moments that make her smile, the dreamlike designs of children’s book illustrator Tamar Nahi-Yanai can be embellished with a cutting from a favourite old frock to create a cute keepsake. Hoops not included b
a TMREMB51 Winter Fairy b TMREMB5 Home Sweet Home c TMREMB1 Spring d TMREMB2 Follow e f g h i
Girl Your Heart TMREMB3 Shy Fairy TMREMB52 Girl in a Red Dress TMRCRX2 Nature Girl TMRCRX1 Home TMREMB4 My Private Kingdom a,f approx 25 x 25cm / 10 x 10” b,c,d,e,g,h,i approx 20 x 20cm / 8 x 8”
DONâ€™T FORGET TO BUY
REI GNI NG CAT S & DOGS Printed Embroidery Intermediate - complete this week
These cute kitties and pampered pooches know who rules the roost. With just a o to little experience and an evening or two spare, pet-loving stitchers can create one of these striking and humorous hoops.
d a TB108 Doug Dozing b TB105 Sebastian Sitting c TB106 Sebastian Sleeping d TB107 Doug the Pug All approx 15cm / 6â€? diameter Available March
L IT TL E B I RD S Printed Embroidery Easy - complete this week
With clever, colour-switching Coloris and just two stitches in each simple kit, beginners can focus on practising their stitches and enjoying the unique result of each complete Dizzy & Creative design.
BL1152/74 Cloud Surfing e BL1154/74 Why Am I Here? f BL1153/74 Free Spirit g BL1151/74 Pretty Coy h All approx 15cm / 6â€? diameter Available April
ON THE W I NG
Printed Embroidery Intermediate - complete this month
Beautiful even before a needle is threaded, stitchers can follow the simple stitch guide for these richly coloured embroideries by Ria Rich, or make the piece their own by choosing where and how to stitch.
a TB101 Tawny Bird b TB100 Song Bird c TB102 Butterflies d TB103 Busy Bees All approx 20 x 24.5cm / 8 x 9Â˝â€? Available March
M EA D OW SW EE T Magic Sheet Embroidery Intermediate - complete this month
Embellishment is breaking out of haberdashery and into fashion and furnishings, so these kits are bang on trend. Stick, stitch and rinse away the magic embroidery sheet then, with just two straight seams, the hemmed linen panel will be sofa-ready.
TB114 Rose Available May
TOM TE Counted Cross Stitch Intermediate - complete this week / month
Tomte, a Nordic sprite, is a familiar feature in the work of highly collectible Swedish textile artist Jerry Roupe. With these Scandi-cute kits, crafters can create a quick alternative “bauble” or stitch a striking wall hanging. 111608
111609 Tomte Tree 25 x 51cm / 10 x 20”
Tomte & Christmas Tree available July
51 x 22cm / 20 x 8½”
Tomte, Sack, Tree
12.5 x 12.5cm / 5
Tomte, Kettle, Sleigh
12.5 x 12.5c
CHR IS TMA S TR EES Counted Cross Stitch Intermediate - complete this month
These traditional Nordic designs on coloured aida make fabulous family heirlooms to bring out each festive season and evoke memories of Christmases past, the epitome of hygge.
2 KITS X 3 DESIGNS + 1 HOOP EACH
Christmas Tree Blue 30 x 30cm / 12 x 12”
cm / 5 x 5” JPBK557R
Christmas Tree Red 30 x 30cm / 12 x 12”
PI NK RI B B ON M I NI KI T S Counted Cross Stitch Easy - complete this week
Ideal for card/gift-making, perfect for Motherâ€™s Day, quick to stitch a pretty collection, these cute kits at pocket money prices come complete with a counter-top display to increase impulse purchase. DMC will donate 25p per mini kit sold to the Pink Ribbon Foundation. This grant-making trust funds projects and provides financial support to UK charities which relieve the needs of people suffering from, or affected by breast cancer or who work to advance its early detection and treatment. With only one paid employee, the Foundation relies on the hard work of Trustees, Patrons and people like you to ensure that charities get the maximum benefit from funds raised. www.pinkribbonfoundation.org.uk
BK9990 Pink Ribbon 10 x 8 designs 80 mini kits per POS
(Reg Charity No 1080839)
25p / KIT DIRECT TO CHARITY
117MC11/72 Me to You thread 15 Thread Packs per POS Each Thread Pack includes 11 skeins: 10 MoulinĂŠ, 1 Coloris
317W9 Festive thread pack 15 Thread Packs per POS Each Thread Pack includes 9 skeins: 6 Light Effects, 2 Satins, 1 Coloris
T HREA D PACKS Perfect for Cross Stitch and Embroidery
Encourage crafters to add a little sparkle to their needlecraft projects with our Festive Thread Pack or choose our Me To You collection. Each in revenueboosting counter top displays.
FREE CROSS STITCH CHARTS
DMC GOLD EN SKEI N A strictly limited edition of 17,460 uniquely numbered and officially certified 24 carat golden skeins. Each skein nestles in a premium presentation box, complete with a hard-backed history of DMC including replicas of authentic vintage charts. A rare opportunity to own a piece of golden history and an exquisite gift for any needlewoman. 1746GOLD Golden
Skein Presentation box
FROM ONE FINE THREAD A WORK OF ART IS BORN
TA PEST RY From small and traditional tapestry canvases to giant and contemporary floor cushion kits, our beautiful designs offer something for every taste to bring the benefits of mindful stitching into more homes.
T HE NAT I ONA L GA LL ERY Premium Tapestry Intermediate - complete this season
Our collaboration with this world-renowned institution now includes some of the world’s favourite artworks replicated in premium tapestry kits. Once complete, these striking pieces can be framed and hung or converted into statement cushions. C093K/71 A
Vase of Flowers
Cypresses All approx 50 x 40cm / 20 x 16” Packaging 45 x 26.5 x 6.5 cm
HOM ESPU N Tapestry Collection Intermediate - complete this month
Emily Peacock is one of the exciting new designers who, alongside the mindful movement, is making tapestry cool again. Her combination of comforting words, ornate typography and quirky colour, make any sofa, or wall, special.
Let’s Stay In
MINDFUL SOFA SLOGANS IN PURE WOOL
All approx 40 x 40cm / 16 x 16” Available June
Always Come Back to Me
Home Where the Heart Is
Love Dwells Here
T HE B I G C HI L L Premium Tapestry Easy - complete this season
Designed to appeal to new crafters who love contemporary interiors, these four stunning 100% merino wool kits include everything to create a giant floor-cushion cover, plus up to 200 hours of mindful stitching and associated wellbeing. C100K Monochrome
JUMBO CORD REVERSE
All approx 90 x 90cm / 35 x 35â€? Packaging 30 x 30 x 15.8cm
V I NTAGE Premium Tapestry Intermediate - complete this month
Authentic, iconic period-inspired designs wh perfect gifts for crafters who love premium v accessories. Presented here as cushion fron pieces can be framed or made into stylish ta
All approx 40 x 40cm / 16 x 16â€? Packaging 27 x 27 x 7cm
hich make vintage nts, the finished apestry bags.
C20N67/2 Blue Hydrangeas 40 x 40cm / 16 x 16”
C20N94 Autumn Pasture 50 x 40cm / 20 x 16”
C20N68/2 Pink Hydrangeas 40 x 40cm / 16 x 16”
C42N57/2 Roses on 40 x 40cm / 16 x 16”
C20N95 Winter Garden 50 x 40cm / 20 x 16”
15 x 30cm
C20N98 City scene 40 x 28cm / 16 x 11” C20N99 Sight seeing 40 x 40cm / 16 x 16” C20N97
London attractions 35 x 55cm / 14 x 22”
CA NVA S ONLY RA NGE Tapestry Levels and completion times vary
Our range of tapestry canvases allows your customers to choose a design they love then buy tapestry wool and accessories as they go. More visits to your shop and tapestry wool spinner gives you more opportunities to sell. C47N11/2 Abundant 45 x 55cm / 18 x 22”
Lavender & Poppies
m / 6 x 12”
15 x 30cm / 6 x 12”
C20N92 Spring Bloom 50 x 40cm / 20 x 16”
C20N93 Summer Meadow 50 x 40cm / 20 x 16”
C ROC HET Snuggly merino, cool linen and fashionable denim yarns plus new, trend-led seasonal pattern collections are designed to encourage crafters to crochet all year round.
LI NEN Crochet
Lightweight, drapey and cool, designers and bloggers are loving this marriage of linen and cotton. Our new season Natural Linen fashion collection makes use of the unique qualities of Natura Linen for summer.
D ENI M Crochet
Keep your most style-conscious customers, or the fashionable people they crochet for, happy with the authentic denim appearance of the latest addition to DMCâ€™s Natura range.
Sanded Oak 136
Used Blue 137
Stone Washed Blue 17
Dark Shadow 12
Squid Ink 02 352
W OOLLY 5 Crochet
In 100% merino, Woolly 5 is our snuggliest crochet yarn, complete with a range of cosy crochet patterns for womenswear, baby and home. 01
W O O L LY 5 C O SY C RO C H E T
Skirt & Boot Cuffs
& Wavy Throw
Your Mandala Pillows
& Star cushions
Toes Floor Cushion
WOOLLY 5 PATTERNS
Beret & Cardigan
Tatty Teddy Cute Character
M E TO YOU C ROC H ET Tatty Teddy is a familiar favourite seen everywhere from Clintons’ cards to Marks & Spencer pyjamas. Tiny Tatty Teddy is fast catching up in the nursery sector. We’re extending award-winning collaboration across crochet so you too can take advantage of the blue-nosed bear’s popularity.
Baby Beanie Hat and Booties
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T I E KI T S
IDEAL FOR BEGINNERS
continued rise of crochet and casual knitted ties with this ice of five fabulous colours,
FROM ONE FINE THREAD A WORK OF ART IS BORN Established in 1746, DMC manufactures one million skeins of the world’s favourite embroidery thread on the same centuries-old French site as we always have done. We’ve poured our extensive know how into creating superior tapestry wool, exceptional knitting yarn and specialist crochet cotton that’s recommended by experts and loved by beginners. We collaborate with prestigious fashion houses and art institutions, up-and-coming designers and needlecraft bloggers and now, with new stablemates, Wool And The Gang. So when your customers thread a needle, pick up a crochet hook or cast on with DMC, they know they are in very good company.
Tel: +44 116 275 4000 Email for trade enquiries email@example.com Email for consumer enquiries via the website: www.dmc.com
Products featured may not be available in all regions
Published on Apr 25, 2017