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NEW FOR 2 01 7


THE WO FAVOU R EM B ROI

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Why not display fast shades, toge thread innovatio DMC spinner.

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A LREA D D M C SP

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• 100 FREE C • 3 eye-catc • 1 replacem


ORLD’ S RI T E I D E RY T HREA D

produces one million skeins of our nded cotton on the same centuries-old lways have.

every one of our gorgeous colourether with the best of our embroidery ons, on a space-saving, profit-boosting

olour-switching Coloris hifting Colour Variations us, shiny Satins ing Light Effects p MoulinĂŠ Special

NOW INCLUDES

DY HAV E A PI NNE R?

pinner update and retailer support

Coloris designs ching wobblers ment number strip

Display stand 3117/006 58 x 195cm


1 0 0 0 PAT T ERNS Together with our fashionable friends at Wool And The Gang, we’ve scoured the internet, raided the DMC archive and enlisted emerging talent to help you exploit the embellishment trend. Over the coming months, we’ll launch 1000 Patterns, in FREE mini collections, complete with inspiration and ideas to boost visits to your store and sales of skeins from your spinner. Our first collections launch this Spring and include cross stitch charts, vintage embroidery and designer collaborations to appeal to new crafters, excite anyone who hasn’t threaded her needle recently and to give committed needlewomen many more reasons to stitch.


EM B ROI D ERY COLLECTION 2017 We asked hundreds of customers and crafters what you want from DMC embroidery kits. The result is a collection with something for every taste and pocket including innovations in counted cross stitch, speedy, stitch as-muchas-you-like kits, plus printed and magic sheet embroidery.

GLOW-I N-T HE D’A RC HI T ECTU RE Counted Cross Stitch Intermediate - complete this month

An innovative travel themed range from Mr X Stitch. Midnight blue aida provides the ground for delicate architectural designs. Beautiful by day, the scenes are transformed by night with glow in the dark detailing.

b

a BK1725 Paris by Night b BK1726 Agra by Night c BK1727 Rome by Night d BK1724 New York by Night e BK1723 London by Night a,d,e approx 20 x 25cm / 8 x 10“ b,c approx 24.5 x 17cm / 9½ x 7” Available March d Artist’s impression of glow in the dark effect


SKY L I GHT S Counted Cross Stitch Intermediate - complete this month

More cross stitch innovation from Mr X Stitch. These designs will appeal to anyone with a wanderlust. Sumptuous shades including DMC Satins pop against the black aida, no stitch silhouettes. a

BK1721 Savannah Sunset 26 x 19.5cm / 10 x 7½”

c

BK1722 Northern Lights 26 x 19.5cm / 10 x 7½” e

NO-STITCH SILHOUETTES WITH BLACK

AIDA


LOOKI NG EA ST Counted Cross Stitch Advanced - complete this season

This summer The British Museum celebrates one of the world’s most iconic images: Under The Wave, Off Kanagawa by Katsishika Hokusai. Stock up on ‘The Great Wave’ cross stitch kits from DMC to capitalise on the publicity for this major event and complete your eastern-inspired collection with these exquisitely-coloured artworks by William Giles.

BL1146/73

BL1148/73

BL1150/73

The Great Wave, Katsushika Hokusai Bookmark

When Winter Wanes, William Giles Bookmark

Cherry Blossom, William Giles Bookmark

a BL1145/73 b BL1149/73 c BL1147/73

The Great Wave, Katsushika Hokusai Cherry Blossom, William Giles When Winter Wanes, William Giles

Approx 36 x 26cm / 14 x 10” Bookmarks approx 5 x 16.5cm / 2 x 6½” Available April


a

b

c


M I ND FU L M OM ENT S Counted Cross Stitch Easy - complete this week

The perfect progression from adult colouring, these entry level kits come complete with a ready-to-hang hoop. Each represents an element of mindfulness. Hung together, they create a mantra for mindful living.

SAYS RELAX

a

b

c

a BK1728 Here b BK1730 Flow c BK1731 Pause d BK1729 Now All approx 13cm / 5� diameter Available May

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M E TO YOU PRINTED FABRIC SIMPLY STITCH THE MOTIF

Printed Cross Stitch Easy - complete this week

Introduce even more Tatty Teddy fans to the joys of cross stitch. These fun kits include printed aida and enough thread to stitch the lovable bear’s blue nose and the colourful motif for easier stitching and a quicker finish.

BL1135/72 Rose 14 x 18cm / 5½ x 7”

BL1136/72 Heart 14 x 18cm / 5½ x 7”

BL1140/72 Fairy Dust 15 x 15cm / 6 x 6”

BL1139/72 Cupcake 15 x 15cm / 6 x 6”


BL1138/72 Unicorn 14 x 18cm / 5½ x 7”

BL1141/72 Patchwork 15 x 15cm / 6 x 6”

BL1137/72 Gift 14 x 18cm / 5½ x 7”

Heart

BL1142/72 Pink Lily 15 x 15cm / 6 x 6”


b a

d c

GEOM E TRY RU L ES Printed Cross Stitch & Printed Embroidery Easy - complete this week

Based on her pixelated designs which adorn soft furnishings in high end stores Liberty and Heals, these kits give novice needlecrafters the chance to embellish their very own piece of Rachel Parker design at a snip.

a TB110 Parallel Lines b TB113 Pixel Nation c TB112 Triangulation d TB111 Right Angles All approx 13 x 19cm / 5 x 7½� Available June


STORY B OOK

PRETTY RIBBONS

Printed Cross Stitch & Printed Embroidery Easy - complete this week

INCLUDED

Inspired by everyday moments that make her smile, the dreamlike designs of children’s book illustrator Tamar Nahi-Yanai can be embellished with a cutting from a favourite old frock to create a cute keepsake. Hoops not included b

e

a TMREMB51 Winter Fairy b TMREMB5 Home Sweet Home c TMREMB1 Spring d TMREMB2 Follow e f g h i

Girl Your Heart TMREMB3 Shy Fairy TMREMB52 Girl in a Red Dress TMRCRX2 Nature Girl TMRCRX1 Home TMREMB4 My Private Kingdom a,f approx 25 x 25cm / 10 x 10” b,c,d,e,g,h,i approx 20 x 20cm / 8 x 8”

f


a

d

c

g h

DON’T FORGET TO BUY

HOOPS

i


REI GNI NG CAT S & DOGS Printed Embroidery Intermediate - complete this week

These cute kitties and pampered pooches know who rules the roost. With just a o to little experience and an evening or two spare, pet-loving stitchers can create one of these striking and humorous hoops.

a

c

b

C

d a TB108 Doug Dozing b TB105 Sebastian Sitting c TB106 Sebastian Sleeping d TB107 Doug the Pug All approx 15cm / 6� diameter Available March


WOODEN

HOOPS INCLUDED

e

f g

L IT TL E B I RD S Printed Embroidery Easy - complete this week

With clever, colour-switching Coloris and just two stitches in each simple kit, beginners can focus on practising their stitches and enjoying the unique result of each complete Dizzy & Creative design.

h

BL1152/74 Cloud Surfing e BL1154/74 Why Am I Here? f BL1153/74 Free Spirit g BL1151/74 Pretty Coy h All approx 15cm / 6� diameter Available April


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b

c

ON THE W I NG

d

Printed Embroidery Intermediate - complete this month

Beautiful even before a needle is threaded, stitchers can follow the simple stitch guide for these richly coloured embroideries by Ria Rich, or make the piece their own by choosing where and how to stitch.

a TB101 Tawny Bird b TB100 Song Bird c TB102 Butterflies d TB103 Busy Bees All approx 20 x 24.5cm / 8 x 9½� Available March


M EA D OW SW EE T Magic Sheet Embroidery Intermediate - complete this month

TB115 Sprig

Spiral

TB116 Wild

Flowers

Embellishment is breaking out of haberdashery and into fashion and furnishings, so these kits are bang on trend. Stick, stitch and rinse away the magic embroidery sheet then, with just two straight seams, the hemmed linen panel will be sofa-ready.

TB117 Secret

TB114 Rose Available May

Garland

Garden


TOM TE Counted Cross Stitch Intermediate - complete this week / month

Tomte, a Nordic sprite, is a familiar feature in the work of highly collectible Swedish textile artist Jerry Roupe. With these Scandi-cute kits, crafters can create a quick alternative “bauble” or stitch a striking wall hanging. 111608

Tomte Parade

111610

111609 Tomte Tree 25 x 51cm / 10 x 20”

House

Tomte & Christmas Tree available July

51 x 22cm / 20 x 8½”

Tomte, Sack, Tree

111611

12.5 x 12.5cm / 5

Tomte, Kettle, Sleigh

12.5 x 12.5c


CHR IS TMA S TR EES Counted Cross Stitch Intermediate - complete this month

These traditional Nordic designs on coloured aida make fabulous family heirlooms to bring out each festive season and evoke memories of Christmases past, the epitome of hygge.

x 5”

2 KITS X 3 DESIGNS + 1 HOOP EACH

JPBK557N

Christmas Tree Blue 30 x 30cm / 12 x 12”

cm / 5 x 5” JPBK557R

Christmas Tree Red 30 x 30cm / 12 x 12”


PI NK RI B B ON M I NI KI T S Counted Cross Stitch Easy - complete this week

Ideal for card/gift-making, perfect for Mother’s Day, quick to stitch a pretty collection, these cute kits at pocket money prices come complete with a counter-top display to increase impulse purchase. DMC will donate 25p per mini kit sold to the Pink Ribbon Foundation. This grant-making trust funds projects and provides financial support to UK charities which relieve the needs of people suffering from, or affected by breast cancer or who work to advance its early detection and treatment. With only one paid employee, the Foundation relies on the hard work of Trustees, Patrons and people like you to ensure that charities get the maximum benefit from funds raised. www.pinkribbonfoundation.org.uk

BK9990 Pink Ribbon 10 x 8 designs 80 mini kits per POS

Display

(Reg Charity No 1080839)


25p / KIT DIRECT TO CHARITY


117MC11/72 Me to You thread 15 Thread Packs per POS Each Thread Pack includes 11 skeins: 10 MoulinĂŠ, 1 Coloris

317W9 Festive thread pack 15 Thread Packs per POS Each Thread Pack includes 9 skeins: 6 Light Effects, 2 Satins, 1 Coloris

1008F

Satin

oloris

517 C

pack


T HREA D PACKS Perfect for Cross Stitch and Embroidery

Encourage crafters to add a little sparkle to their needlecraft projects with our Festive Thread Pack or choose our Me To You collection. Each in revenueboosting counter top displays.

FREE CROSS STITCH CHARTS


DMC GOLD EN SKEI N A strictly limited edition of 17,460 uniquely numbered and officially certified 24 carat golden skeins. Each skein nestles in a premium presentation box, complete with a hard-backed history of DMC including replicas of authentic vintage charts. A rare opportunity to own a piece of golden history and an exquisite gift for any needlewoman. 1746GOLD Golden

Skein Presentation box


FROM ONE FINE THREAD A WORK OF ART IS BORN


TA PEST RY From small and traditional tapestry canvases to giant and contemporary floor cushion kits, our beautiful designs offer something for every taste to bring the benefits of mindful stitching into more homes.

C092K/71 Van

Gogh’s Chair

T HE NAT I ONA L GA LL ERY Premium Tapestry Intermediate - complete this season

Our collaboration with this world-renowned institution now includes some of the world’s favourite artworks replicated in premium tapestry kits. Once complete, these striking pieces can be framed and hung or converted into statement cushions. C093K/71 A

Vase of Flowers

C095K/71 A

Wheatfield, with

Cypresses All approx 50 x 40cm / 20 x 16” Packaging 45 x 26.5 x 6.5 cm


C098K/71 Sunflowers


HOM ESPU N Tapestry Collection Intermediate - complete this month

Emily Peacock is one of the exciting new designers who, alongside the mindful movement, is making tapestry cool again. Her combination of comforting words, ornate typography and quirky colour, make any sofa, or wall, special.

C116K

Let’s Stay In

MINDFUL SOFA SLOGANS IN PURE WOOL

All approx 40 x 40cm / 16 x 16” Available June


C118K

Always Come Back to Me

C117K

Home Where the Heart Is

C115K

Love Dwells Here


T HE B I G C HI L L Premium Tapestry Easy - complete this season

Designed to appeal to new crafters who love contemporary interiors, these four stunning 100% merino wool kits include everything to create a giant floor-cushion cover, plus up to 200 hours of mindful stitching and associated wellbeing. C100K Monochrome

Jazz

INCLUDES

JUMBO CORD REVERSE

All approx 90 x 90cm / 35 x 35� Packaging 30 x 30 x 15.8cm


C103K Exotic

Floral

C101K Botanical

Fronds

C102K Geometric

Zing


V I NTAGE Premium Tapestry Intermediate - complete this month

Authentic, iconic period-inspired designs wh perfect gifts for crafters who love premium v accessories. Presented here as cushion fron pieces can be framed or made into stylish ta

C110K Art

Nouveau

All approx 40 x 40cm / 16 x 16� Packaging 27 x 27 x 7cm

C111K Art

Deco


hich make vintage nts, the finished apestry bags.

C112K 70s

Bohemian


C20N67/2 Blue Hydrangeas 40 x 40cm / 16 x 16”

C20N94 Autumn Pasture 50 x 40cm / 20 x 16”

C20N68/2 Pink Hydrangeas 40 x 40cm / 16 x 16”

C42N57/2 Roses on 40 x 40cm / 16 x 16”

silk

C20N95 Winter Garden 50 x 40cm / 20 x 16”

C17N17/2

The Mou

15 x 30cm

C20N98 City scene 40 x 28cm / 16 x 11” C20N99 Sight seeing 40 x 40cm / 16 x 16” C20N97

London attractions 35 x 55cm / 14 x 22”


CA NVA S ONLY RA NGE Tapestry Levels and completion times vary

Our range of tapestry canvases allows your customers to choose a design they love then buy tapestry wool and accessories as they go. More visits to your shop and tapestry wool spinner gives you more opportunities to sell. C47N11/2 Abundant 45 x 55cm / 18 x 22”

Bouquet

2

C17N19/2

untain

Lavender & Poppies

m / 6 x 12”

15 x 30cm / 6 x 12”

C20N92 Spring Bloom 50 x 40cm / 20 x 16”

C20N93 Summer Meadow 50 x 40cm / 20 x 16”


C ROC HET Snuggly merino, cool linen and fashionable denim yarns plus new, trend-led seasonal pattern collections are designed to encourage crafters to crochet all year round.

LI NEN Crochet

Lightweight, drapey and cool, designers and bloggers are loving this marriage of linen and cotton. Our new season Natural Linen fashion collection makes use of the unique qualities of Natura Linen for summer.

01

07

06

123

03

031

08

101

134

071

04

136 342

Linen


D ENI M Crochet

Keep your most style-conscious customers, or the fashionable people they crochet for, happy with the authentic denim appearance of the latest addition to DMC’s Natura range.

Sanded Oak 136

Used Blue 137

Gainsboro 132

Plum 16

Stone Washed Blue 17

Dark Shadow 12

Eggplant 06

Indigo 07

Squid Ink 02 352

Denim


W OOLLY 5 Crochet

In 100% merino, Woolly 5 is our snuggliest crochet yarn, complete with a range of cosy crochet patterns for womenswear, baby and home. 01

02

31

03

40

45

42

05

105

155

55

511

10

103

95

82

89

08

71

77

73

173

07

61

65

11

490

Woolly 5


W O O L LY 5 C O SY C RO C H E T

15412L/2 Kiki

kimono

15414L/2 Slouchy

Sunday Jacket

15413L/2 Tweedie

Skirt & Boot Cuffs

15415L/2 Snuggle-Up

Sweater

15

15


5420L/2 Warm

5422L/2 Mind

& Wavy Throw

Your Mandala Pillows

15421L/2 Waffle

& Star cushions

15423L/2 Toasty

Toes Floor Cushion


DOWNLOAD

FREE

WOOLLY 5 PATTERNS


15416L/2 Rosie

Ruche Dress

15417L/2 Billy

Bobble Blanket

15418L/2 Teddy

Toggle Jacket

15419L/2 Belle

Beret & Cardigan


15431L/2 Baby

Slouchy Dress

15432L/2 Baby

15433L/2 Baby

Blanket

15283L/2 Tiny

Cardigan

Tatty Teddy Cute Character


M E TO YOU C ROC H ET Tatty Teddy is a familiar favourite seen everywhere from Clintons’ cards to Marks & Spencer pyjamas. Tiny Tatty Teddy is fast catching up in the nursery sector. We’re extending award-winning collaboration across crochet so you too can take advantage of the blue-nosed bear’s popularity.

15430L/2

Baby Beanie Hat and Booties


C OC OON C ROCHET SNOOD Crochet / Easy - this week

One evening, one ball, that’s how easy it is to c own snood with snuggl Each ball comes comp coconut shell button. free, to support sales o and bamboo crochet h as A4 sheets for your c download from our we

Textured (shown in 134)

Cocoon 426 Requires Bamboo


, one snood, crochet your ly soft Cocoon. plete with a Patterns are of Cocoon yarn hooks, and come customers to ebsite or yours.

o Hook U1864/20

Shell

(shown in 07)

Open Mesh

Ribbed

(shown in 010)

(shown in 03)

Also available in Back 02

Bobble

(shown in 08)

Catherine Wheel

Star Stitch

(shown in 05)

(shown in 12)


CROC HET T

Crochet / Easy - this we

Capitalise on the c the trend for more stylish kit, in a choi perfect for gifting.

CR091KGOLD

CR091KBLACK


T I E KI T S

IDEAL FOR BEGINNERS

eek

continued rise of crochet and casual knitted ties with this ice of five fabulous colours,

CR091KBLUE

CR091KGREEN

CR091KRED


FROM ONE FINE THREAD A WORK OF ART IS BORN Established in 1746, DMC manufactures one million skeins of the world’s favourite embroidery thread on the same centuries-old French site as we always have done. We’ve poured our extensive know how into creating superior tapestry wool, exceptional knitting yarn and specialist crochet cotton that’s recommended by experts and loved by beginners. We collaborate with prestigious fashion houses and art institutions, up-and-coming designers and needlecraft bloggers and now, with new stablemates, Wool And The Gang. So when your customers thread a needle, pick up a crochet hook or cast on with DMC, they know they are in very good company.

Tel: +44 116 275 4000 Email for trade enquiries sales@dmccreative.co.uk Email for consumer enquiries via the website: www.dmc.com


Products featured may not be available in all regions

Y9557/2

DMC - New for 2017  
DMC - New for 2017