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Graphic Standards

line upon line inc.

Renelle Sevin Fall 2010


Introduction

Table of Contents Introduction 3

line upon line formed in 2009 out of a passion for playing percussion chamber music by some of the most important composers of the 20th and 21st centuries. To date, the group’s appearances include the 2nd and 3rd Round Top Percussion Festivals, Baylor University, Blanton Museum of Art, Austin Museum of Art, The Long Center and more. line upon line is Adam Bedell, Cullen Faulk and Matthew Teodori.

Glossary 4 Logo 5

These Graphic Standards define the group’s image so that it is both uniform and professional. line upon line represents themselves in a way that demonstrates diligence and displays their dedication to music. Coherence to these standards will maintain an image that projects the group’s objectives and increases audience recognition.

Use of Color 6 Typography 7 Business Card 8 Letterhead 9 Envelope

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Compact Disc

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Glossary Baseline - the line that type rest upon defined by the base of the characters, not including descenders Capital - an uppercase letter of a typeface Capital height - the vertical height of a capital “X” in a specific typeface and point size Format - the specific horizontal and vertical measurement of a publication Headline - any title on a page usually emphasized by size weight or placement Horizontal - an adjective describing an element parallel to the horizon Leading - the vertical space between the lines of type measured in points from the baseline of the first line to the baseline of the second line Legibility - the ease with which a font can beb read Letter spacing - the specific distance between individual characters of type

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Logo The official line upon line logo consists simply of the image and logotype with the organization’s name, line upon line inc. The full name should always appear in lowercase lettering. The typeface and the logo will always appear together and are featured on business card, letterhead, envelope, and compact disc label.

Logotype - the specific typographic construction of the line upon line inc. logo Pica - printer’s unit of measurement used principally in typesetting; one pica equals approximately 1/6 inch

Apply the logo to every piece of communication involving the group. The standard logo is LINE Brown (C=43, M=72, Y=89, K=57), and LINE Orange (C=10, M=69, Y=100, K=1). It is essential that the three middle keys on the logo appear in LINE Orange in order to demonstrate an accurate representation of a marimba, and also to insinuate that the group is a trio.

Point - printer’s unit of measurement used principally for designating type sizes; 12 points equals one pica and there are approximately 72 points in an inch

The logotype is Thonburi Bold and is LINE Orange. The standard logotype of line upon line inc. is 19 point.

Opacity - the transparent percentage of color

All headlines and supporting copy for the group must appear in the standard LINE Brown.

Reverse - to make a positive element negative

In greyscale the logo is Black (C=0, M=0, Y=0, K=100), and Grey (C=49, M=41, Y=41, K=5). In this case, the three middle keys on the logo should appear in Grey.

Supporting Copy - any text that corresponds to a particular headline; also called body copy

The logotype is Thonburi Bold, is Grey and should always appear in lowercase lettering.

Symbol - a drawing non-type design component Vertical - an adjective describing an element having its longest side perpendicular to the horizon Word Spacing - the specific distance between individual words

line upon line inc.

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line upon line inc.


Typography

Color The official colors of line upon line are LINE Brown (C=43, M=72, Y=89, K=57), and LINE Orange (C=10, M=69, Y=100, K=1).

The official line upon line inc. typface is Thonburi Bold. The logotype must always be printed in this typeface. No other font may replace the logotype.

Apply these colors to all stationery, signage, and advertisements. Do not replace these colors with any other colors, as a consistent application of these colors reinforces the public image of line upon line. Through proper implementation, the colors provide an important identification element increasing audience recognition.

Thonburi Bold should be used for the organization’s full name in the official logo. Thonburi Regular or Thonburi Bold may be used for body copy in communication materials. The coordinated use of type will provide a unified appearance throughout all communication materials.

Use the color chips below to provide printers and suppliers with the proper resources for a visual match standard.

The standard type size may be changed in order to compliment formatting throughout different pieces, but must fall between 8 and 14 point.

Thonburi Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

LINE Brown C=43 M=72 Y=89 K=57

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LINE Orange C=10 M=69 Y=100 K=1

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Thonburi Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890


Business Card

Letterhead

Business cards are horizontal and measure 3 1/2” x 2” wide.

line upon line letterhead maintains many of the same design elements of the business card, and conveys a clean and professional appeal in an 8.5” by 11” format. One vertical LINE Brown line (at .25 point stroke weight) is placed 2 1/2” from the left edge in order to define a confined space for design elements. Three horizontal LINE Orange lines (at .25 point stroke weight) are placed in between each set of contact information to create a more structured and organized layout. The web address is located 1/16” from both the right edge and the bottom of the page. All text is in Thonburi Bold and is 9 point. Typing format should be right justified.

A solid vertical LINE orange bar extends 1/4” from the left edge. The web address must be placed inside the LINE orange bar, and should be off center from the left (just over 1/8”). The first letter of the web address should line up with the contact information at the bottom. The 5/8” wide logo is placed 1/8” from the top with 1/8” margins on either side. The first piece of contact information is placed 1/16” below the logo. All contact information is right justified. Typeface is Thonburi Bold 6 point in LINE brown, with the exception of the web address, which is 12 point.

1/8” line upon line inc.

1 1/8” lineuponlinepercussion@gmail.com

1/8”

1/8”

512.867.5309 512.867.5309 512.867.5309

1/8”

Adam Bedell Cullen Faulk Matthew Teodori

400 W. St. Elmo Rd. Austin, TX 78745

1/16”

11/16”

1/2” 1/8”

8

www.lineuponlinepercussion.com

line upon line inc.

lineuponlinepercussion@gmail.com

3”

512.867.5309 512.867.5309 512.867.5309

1/4” 1/8”

Adam Bedell Cullen Faulk Matthew Teodori

400 W. St. Elmo Rd. Austin, TX 78745

www.lineuponlinepercussion.com

1/16” 1/8”

9

1/4”

1/16”


Compact Disc

Envelope line upon line’s standard envelope is 9 1/2” wide by 4 1/4” tall. The logo and contact information are the same size and scale as on the letterhead, but the space between the logo and the first set of type is smaller. The web address should not appear on the envelope.

When CD’s are created, labels should adhere to this layout. Typeface must be in Thonburi Bold, but size may vary. Typeface may either be in LINE Brown or LINE Orange. The fill color on the label may be a tint or shade of LINE Brown, or else should be white.

The vertical LINE Brown line and the three horizontal LINE Orange lines (both at .25 point stroke weight) are placed identical to the letterhead in order to clarify space, provide an organized design format, and bring consistency to collateral pieces. All typeface is Thonburi Bold and is 9 point. Typing format should be right justified.

7/16”

7/16”

1/8” line upon line inc.

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1/8”

lineuponlinepercussion@gmail.com

1/8” Adam Bedell Cullen Faulk Matthew Teodori

1/8”

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ANDERSSON - Imagine There Was Nothing DICKE - Missa Materialis NORMAN - Redshift

400 W. St. Elmo Rd. Austin, TX 78745

1/4”

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1/16”

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1/8”

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Graphic Standards  

The Graphic Standards represents a culmination of logo design, collateral pieces and other presentation specification around their organizat...

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