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[ P R O J E C T / M AY 2 0 0 9 ]
R E
B A R E F O O T- LY DELIGHTFUL
02 & WINE BOTTLE LABELS
AMPERSAND_ E . R E N ATA G A N D H A
BAREFOOT
CLIENT
PA C K A G I N G
C AT E G O R Y
PA C K A G E D E S I G N 3
COURSE
T H O M A S M C N U LT Y
INSTRUCTOR
O T - LY
and character, are certainly to be noticed on the shelf alongside their competition.
affordability for the lower line, sill offering the tactile allure. Classic and juicy—is what is being achieved. Unmistakably flavorsome, both in design
Organic, delicate elements are apparent in conveying its distinct personality. Careful choice of paper and colors were chosen to accent its elegant
memorable way. Following the slogan of, “Get barefoot and have a good time”—meet the new delightful line of Barefoot wine.
while elevating their level of achievement to a wider audience—affordable, lively, yet leaves a lasting impression; one that speaks elegance in a
then, comes to: “How do we reminisce upon the tradition and convey such feeling of invigorating excitement?” Ones that reflect their persona
barefoot—every tension of every steps, juices fly up in the air; splashing in every direction. Every moment of it is full of sensation. The question
alludes to the original way of crushing grapes barefoot. I want to envision standing on a pile of grapes; each and every one being crushed
A simple pleasure that whispers satisfaction and freedom, explains the philosophy that is apparent in Barefoot personality. Its prominent name,
PROJECT
PORTFLIO
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