Two pros talk
MARKETING
A little more than 3,000 miles separate paint pros Don Easton of Easton Painting in Woodland, CA and Rodrigo Evangelista of Masterpiece Painter in Holliston, MA. For all intents and purposes, the distance between their approaches to marketing are equally far apart. For one, sticking to word of mouth—and only word of mouth—for more than 30 years has yielded the desired results. But for the other, a hunger to grow and a willingness to learn from others resulted in a lot of ups and downs, and, more recently, the creation of a future more firmly in his control. We’re grateful to the two pros for sharing their approaches to marketing as well as offering some thoughts and takeaways on the other’s efforts. 18
inPAINT | Jul/Aug 2023