PPG Paints BUILDER PERFORMANCE Interior Latex Wall & Ceiling Paint is targeted at pro painters who work with volume homebuilders and commercial contractors and, therefore, require precise color-matching accuracy for routine touch-up jobs. Available in flat ready-mix colors and tinted bases, this is a high-quality interior wall and ceiling latex paint with low odor and application characteristics that make it user friendly to apply by spraying, brushing or rolling. The product provides a uniform flat finish to help hide tape joints and surface imperfections. Its excellent hide and touch-up properties result in an even uniformity and quality finished appearance. The new color palette includes a curated palette of 10 top PPG neutrals. “Whether it is months or years following an initial paint job, professionals can be assured that this new paint line removes any guesswork by providing the ability to color match previous paint jobs,” says Jenny Burroughs, PPG Paints senior product manager. BEHR MARQUEE Interior Ceiling Flat Paint is the company’s most advanced ceiling paint and the newest product to join the interior line. The 100% acrylic, stain-blocking paint and primer guarantees* one-coat hide in more than 200 colors designated in the BEHR MARQUEE Interior One-Coat Color Collection, and offers a mildew-resistant finish, making it ideal for any room. This low-VOC ceiling paint is both spatter and drip resistant. ( *For details and limitations,
Benjamin Moore SCUFF-X (above) and CENTURY (below); SherwinWilliams Extreme Cover Stain Blocking Paint & Primer in One features excellent blocking power (right)
paint on the market, engineered specifically to resist scuff marks in the most demanding high-traffic, commercial environments. The coating features a proprietary technology in a latex formula that delivers superior scuff resistance without the strong odor, pre-mixing, short pot life, and application difficulties associated with high-performance, two-component paints. This cutting-edge formulation enables the coating to be low VOC, and qualify for LEED v4 and CHPS low-emitting credits. The technology used in this product helps prevent scuffing before it happens, and the proprietary properties minimize repainting, retouching and cleaning—while offering easy application, low odor, and a quick dry time for minimal disruption on the jobsite. Benjamin Moore also launched CENTURY, formulated specifically for high-end designers who want to transform rooms with deep, rich color experiences. The convergence of science and craftsmanship in this formula produced the industry’s first-ever Soft Touch Matte Finish to enrich a curated collection of 75 brandnew colors. The company says the formulation is so intricately balanced that the product is only made in small, premixed batches. 24
inPAINT | May 2018
Sherwin-Williams Emerald Urethane Trim Enamel, the newest member of the Emerald family, is a water-based enamel that is formulated for cabinet, door and trim projects where hardness, adhesion and durability are primary considerations. It delivers the look and feel of an oil-based enamel with the convenience of a water-based formula and can be re-coated in as little as four hours. This interior/exterior paint resists yellowing, has excellent block resistance, and maintains its color and sheen over time. It is available in satin, semi-gloss and gloss sheens and meets the most stringent VOC regulations. Sherwin-Williams also updated the formulation of its Duration Home Interior Acrylic Latex paint and primer in one. New moisture-resistant technology provides enhanced protection in damp environments and defends against unsightly water spotting. Thanks to patented cross-linking technology, this exceptional coating allows a space to be returned to service in as little as two hours. The final finish resists stains, has excellent burnish resistance, and retains its color even after repeated washing. In addition to those features, antimicrobial properties inhibit the growth of mold and mildew on the paint film, making it ideal for bathrooms, kitchens, laundry rooms and other areas that are humid or exposed to water splashing. Available in all SherwinWilliams colors and custom tints in flat, matte, satin and semi-gloss sheens.