BSWW overview 2016-17

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BEACH SOCCER WORLDWIDE OVERVIEW 2016 - 2017


HISTORY Originally born in Copacabana, Rio de Janeiro, playing soccer on the beach easily spread around the world as the perfect recreational game for football fanatics. It was only in the 90´s when Beach Soccer Worldwide created official laws for this popular sport. Beach Soccer is now the most exciting and dynamic version of the ¨World Game¨ to emerge onto the global sports scene in the past 20 years.


BEACH SOCCER IS… LAWS OF THE GAME Pitch dimension: 28x37m 5 players including goal keeper Match time: 3 periods of 12 minutes Extra time in case of tie: 3 minutes followed by penalties An average of 9.6 goals per match, that’s one goal every 4 minutes!

18 minutes

1st PERIOD

Opening and closing, FIFA Protocol, other commercials and if necessary extra time and penalty shootout

60’

12 minutes

0’

1st BREAK

12’ 3’ 15’

42’

3rd PERIOD

3 minutes

30’ 3’ 27’

2nd PERIOD 12 minutes

12 minutes

2nd BREAK 3 minutes


MORE THAN JUST A SPORT

“A colourful cocktail for the beautiful game� Successfully combing sport with music, dance, fashion, parties and celebrity entertainment, Beach Soccer provides a totally unique experience held in the most stunning locations around the world.


Beach Soccer was officially endorsed by FIFA in 2005; FIFA Beach Soccer produces a bi-annual FIFA Beach Soccer World Cup, a 16 team format played over 10 days in the most stunning locations around the world. This is the ultimate competition and display of high performance Beach Soccer.

http://www.fifa.com/marketinghighlights/tahiti2013/


134

ASSOCIATED NATIONAL FEDERATIONS

35+ BEACH SOCCER IN NUMBERS

COUNTRIES HOSTING MAJOR BEACH SOCCER EVENTS

180+ 500.000+

SPECTATORS ONSITE PER YEAR WORLDWIDE

COUNTRIES BROADCAST BSWW EVENTS

250m+

GLOBAL TV HOUSEHOLD REACH


DEMO GRAPHICS & MEDIA COVERAGE


DEMOGRAPHIC APPEAL Beach Soccer is a young & sexy sport, with very specific characteristics designed to create a fun atmosphere, wide-reaching entertainment package that is bound by the passion of football. Breakdown 15-35 year olds (71% Male, 29% Female) Football Lovers: 91% Practice sport on a regular basis: 77% Watch football on regular basis: 86% Perception vs. Football Similar: Passion, Bring people together No Barriers: Can be played freely Different: Less aggressive, cooler, more fun & colorful

Source: Etudes MediterranĂŠes and Sport+Markt Research in FIFA Beach Soccer World Cup 2008, in Marseille


DEMOGRAPHIC APPEAL Male Female

50 and over 40-50 25-39 Under 25 0

50

University High School School 0

20

40

60

0

20

40

60

Host City Region Foreign


INTERNATIONAL TV COVERAGE Country by Country


TV DISTRIBUTION INTERNATIONAL North America - BeIn Sports Middle East and North - BeIn Sports Brazil - Globo - SporTV Panasia - Fox Sports Asia Panafrica - Supersport

270 million households -15 countries 50 million households - 22 countries 50 million households - Brazil 209 million households - 20 countries 4,5 million households - 17 countries

ASIA Australia - SBS Malaysia - astro India - Ten Sports Japan - Fuji TV Thailand - True Visions

5.5 million households 1.8 million households 1.2 million households 50 million households 0.8 million households

EUROPE Russia - Russia 2 Germany, Switzerland and Austria - Sport1 Ukraine - Football Channell Italy - Rai Sport Spain - Teledeporte France - Be in Sport Portugal - Sport TV United Kingdom - BT Greece and Cyprus - Sport TV Scandinavia - VIASAT Netherlands - Eredivise Eastern Europe: Poland, Hungary, Bosnia, Serbia, Croatia, Slovenia, Macedonia, Montenegro, Kosovo - Sport Klub

82.1 million households 32 million households 25.7 million households 23 million households 20 million households 1.1 million households 0,8 million households 10 million households 5.5 million households 1 million households 0,85 million households 2.2 million households


MEDIA COVERAGE

PRINT

ONLINE

Avg of 50 accredited media per event including press conferences

BSWW Website www.beachsoccer.com recording over 50,000 unique visits per month

International media coverage of all events, invitations sent to key media Print/Magazine/Local sports reports

Live online streaming of all events, avg 5,000 visits on bs.com Access to BSWW social media platforms: Facebook, Twitter, Youtube, Instagram, App and Spotify Direct links to sponsors and company micro sites


COMPETITIONS


BSWW COMPETITIONS / NATIONAL TEAMS

CONCACAF - North, Central America & the Caribbean

13 National Teams 3 BSWW Events

EUROPE

AFC - Asia

34 National Teams

25 National Teams

9 BSWW Events

5 BSWW Events

1 FIFA Beach Soccer World Cup – Qualifier

1 FIFA Beach Soccer World Cup – Qualifier

1 FIFA Beach Soccer World Cup – Qualifier

5 Euro Beach Soccer League

1 Intercontinental Cup

2 BSWW Tours

1 Euro Beach Soccer Cup

1 Asian Beach Soccer Cup

1 Euro Winners Cup

2 BSWW Tours

1 Mundialito

CONMEBOL - South America 10 National Teams

CAF - Africa

OFC - Oceania

1 FIFA Beach Soccer World Cup – Qualifier

14 National Teams

6 National Teams

1 Mundialito de Clubes

3 BSWW Events

2 BSWW Event

5 BSWW Events

1 Juegos Sudamericanos de Playa

1 FIFA Beach Soccer World Cup – Qualifier

1 FIFA Beach Soccer World Cup – Qualifier

2 BSWW Tours

2 BSWW Tours

1 BSWW Tour


INTERNATIONAL

BSWW COMPETITIONS NATIONAL TEAMS

FIFA BEACH SOCCER WORLD CUP – QUALIFIERS Over 85 National Teams compete inside the 6 FIFA Confederations for a place in the FIFA Beach Soccer World Cup competition.

INTERCONTINENTAL CUP Features the top 8 International Teams (host country + FIFA Beach Soccer World Cup Winner + 6 Confederations winners) in a 5 day competition format.

MUNDIALITO An annual 3 day invitational competition that gives Portugal the chance to compete against top class teams at home.

COPA LAGOS Our most established annual Beach Soccer event in Africa, a 6 team shoot-out hosted in Victoria Island in Lagos, Nigeria.


BSWW COMPETITIONS

EXHIBITION

CONTINENTAL

NATIONAL TEAMS

EURO BEACH SOCCER LEAGUE

This European focussed competition, 28 teams run in a 4 stage League + Superfinal format. The Superfinal hosts the top 12 teams of the League to determine the best European team of the season.

EURO BEACH SOCCER CUP

An annual 3 day, 8 team competition according to the previous European season rankings.

COPA AMERICA

Brazil based 3 day competition with Brazil + top 3 COMNEBOL teams compete in a round robin format.

ASIAN BEACH SOCCER CUP

An annual 3 day, 8 teams competition that reunites the best Asian teams of the season.

BSWW TOUR

Purely designed to promote the sport in new markets, the competition format is based on 4 teams over 3 days in a round robin fomat.


BSWW COMPETITIONS / CLUBS

UNITED KINGDOM 2017

MOSCOW 2017

BARCELONA 2015-2016

MIAMI 2017

DUBAI

2016-2017

RIO DE JANEIRO 2016-2017

DURBAN 2017

HONG KONG 2017


BSWW COMPETITIONS CLUBS

EURO WINNERS CUP

The top clubs in Europe battle for the European crown of beach soccer clubs in a 5 day competition. Clubs classify through their respective national leagues.

MUNDIALITO DE CLUBES

Corinthians, Santos, Seattle Sounders, Sporting C. Portugal, Lokomotiv, Vasco da Gama, Flamingo, Boca Juniors, F.C. Barcelona and A.C Milan compete in an extremely unique 8 day competition.

CLUBS WORLD TOUR

A selection of the world´s top football clubs compete in a series of 8 team, 4 day tournaments that highlight the best of Beach Soccer.


2016 CALENDAR NOTE: Calendar is subject to changes.

COMPETITION

LOCATION

DATES

Euro Winners Cup

Catania, ITALY

23-29 May 2016

Barcelona Beach Soccer Cup

Barcelona, SPAIN

3-5 June 2016

Egypt International Beach Soccer Cup

EGYPT

12-16 June 2016

EBSL Regular Phase

Nice, FRANCE

17-19 June 2016

Euro Beach Soccer Cup

Belgrado, SERBIA

24-26 June 2016

EBSL Regular Phase

Moscow, RUSSIA

1-3 July 2016

Continental Beach Soccer Tournament China

CHINA

15-17 July 2016

BSWW Tour Al - Jadida

MOROCCO

22-24 July 2016

Mundialito Futebol de Praia

Cascais, PORTUGAL

29-31 July 2016

EBSL Regular Phase

Siófok, HUNGARY

8-10 August 2016

EBSL Super Final

PORTUGAL

28-31 August 2016

FBSWC Europe Qualifier

Sochi, RUSSIA

24 Sept – 02 Oct 2016

BSWC CONCACAF Qualifier

Miami, USA

October 2016

Samsung Beach Soccer Intercontinental Cup

Dubai, UAE

1-5 November 2016

Mundialito de Clubes

Rio de Janeiro, BRAZIL

15-22 November 2016

BSWW Tour Trinidad y Tobago

TRINIDAD & TOBAGO

December 2016

BSWW Tour - Copa Lagos

Lagos, NIGERIA

16-18 December 2016

BSWC CAF Qualifier

Durban, SOUTH AFRICA

December 2016

BSWC AFC Qualifier

TBC

Jan-Feb 2017

BSWC CONMEBOL Qualifier

TBC

Jan-Feb 2017


COMMERCIAL BENEFITS


1) ASSOCIATION RIGHTS & USAGE OF MARKS • Status of Official/ Premium / Presenting Sponsor • Right to use events trademarks, logos • Right to use BSWW imagery • Category exclusivity


2) TV EXPOSURE Live and delayed coverage on over 21 channels 1 Hour highlight packages Magazine & Highlight programming Primetime news coverage Global sports broadcast partners Lifestyle Channel partners Reaching over 250+ million households globally

Over 100.000 live streaming unique viewers per event


3) ONSITE VISIBILITY

2nd ROW (3x1m) ADVERTISING BOARD

STADIUM FLAGS

CAR DISPLAY ON HALFWAY LINE

1st ROW (3x1m) ADVERTISING BOARDS

BRANDED CORNER FLAG POLES

GOAL NET BRANDING


3) ONSITE VISIBILITY - STADIUM LAYOUT


4) PROMOTIONAL & ONLINE RIGHTS BSWW events are the ideal platform to engage football and sport fans throughout the year. Unique exclusive content created for your brand will allow you to run cross promotions in the point-of-sale as well as impacting the audience in social media • Stay connected to all Beach Soccer news with your app and on www.beachsoccer.com • Follow the matches with live results on Twitter • Run Facebook promotion amongst around 1+M fans • Check out events highlights and top-goals on our Youtube channel • Find the most beautiful Beach Soccer pictures on our Instagram account • Special hashtags can be created for each event/promotion: #BeachSoccerYOURBRAND

facebook.com/beachsoccerworldwide @BeachSoccer_WW youtube.com/beachsoccerworldwide Instagram: @beachsoccerworldwide App: BeachSoccer


5) ACTIVATION ENTERTAINMENT In-stadium entertainment plays a great part in all beach soccer events. You will be able to engage fans with our activation programs: sweepstakes and give-aways are a guarantee of success to impact the audience.


5) ACTIVATION ONSITE INTERACTION Sponsors are encouraged to create fun activities to entertain a truly captive onsite audience. Each tournament will have a specific entertainment program, including but not restricted to cheerleaders, local DJs, dancers, fashion shows, celebrity games and promotions etc. Each activity can be owned by one of the sponsors, we welcome you to be creative. Commercial areas joined to the stadium provide sponsors with unlimited opportunities to interact with the crowd and display product or service.


6) UNIQUE VIP EXPERIENCES - THE VIP LOUNGE An exclusive VIP area with limited capacity provides sponsors, guests, key partners and celebrities the perfect spot to network and relax in an informal setting.The covered VIP area is fully catered and serviced during the matches with music and special entertainment during the breaks. Sponsors are encouraged to build up premium commercial spaces in the VIP area to engage topclass clients.


6) UNIQUE VIP EXPERIENCES CELEBRITIES & FASHION Former football players, singers, actors and actresses, athletes, journalists, TV presenters‌ all particpating in custom built games wearing the logo of your brand on their uniforms. A unique catwalk runway arranged in the VIP lounge provide an ideal platform to showcase the latest products and beach fashions for local and worldwide renowned brands.


7) SOCIAL RESPONSABILITY PROGRAMS The Beach Soccer Foundation organizes actions across its 3 key pillars: Beach & Ocean Conservation, Marginalized or Handicapped Children and Skin Cancer Awareness. Actions such as special auctions, “Clean the Beach� activities and Beach Soccer clinics with players and children are all initiatives highlighted in the agenda at every event.


THANK YOU! RĂŠmi Gaich

Head of Sponsorship +34 610 56 37 48 remi.gaich@beachsoccer.com

www.beachsoccer.com