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VOLUME: 7 • ISSUE 48 • JUNE 2013

RE/MAX Professionals INSIDER Newsletter

Contact Database Management:

Are you a Cougar or a Cub? I recently sat on a panel at WeMAR, which had a mixture of young professionals (Cubs) and more seasoned agents of my generation (Cougars). We had a total of eight REALTORS on the panel and Justin Schlegel who was the past Chair for the Young Professionals Network (YPN) was the moderator.

This technique works, if you think about it. As a “Cub” you are just getting started and your sphere of influence is much smaller, simply because you don’t know that many people who are ready to buy a house. As you grow older, your sphere gets bigger and your database grows, which results in more prospects to work with.

Personally, this event wasn’t like work for me, because I had the opportunity to catch up with some old friends. Beyond just having a lot of fun, I thought I would share with you some of the things I took away from participating in the Cougars and Cubs event.

Creating a database when you are just getting started is an important part of growing a long-term, successful business. One of the panelists asked the audience, “How many of you have a contact management database?” Only about 25 percent of the room raised their hands, which took me by surprise. If this is the case, they will never have a sphere to work from and every transaction will be a new face, instead of a past client or referral.

When the obvious social media marketing came up, the youngsters were much stronger in that arena. They are more inclined to hop out of bed to check Facebook before coffee, where the Cougars are more inclined to check-in after coffee. The Cougars are more inclined to work the database and take care of past clients while the Cubs seemed more impatient and wanted to buy their business through marketing techniques. That Cougar approach, by the way, is exactly what Nate and I did and have continued to do for many years.

In this short inventory market, there is NOTHING better than a past client contacting you to sell their home or to refer you to one of their workmates, family members or friends. So the next question is: which contact database management is the best to use? The one that you will actually use. Have a great month!

- Frank Russo Frank Russo

Designated Broker 7111 W. Bell Rd. Suite 101 | Glendale, AZ | 85308


Happy Birthday to you! Happy Birthday to you!

Happy Anniversary

Linda Magerkurth Karen Phillips Linda Rehwalt Marcy Minchella Deana Mackey Harold Garrison Sandy Scott Jerri Toci Guille Felix Chris Zubrycki Ryan Richardson Elaine Kovacevich Lynn Otlewski Faye Merritt Mark Metcalf Sherri Fitzgerald Cathy Potthast Naima Pierce

6/4 6/5 6/5 6/6 6/9 6/11 6/16 6/19 6/19 6/19 6/20 6/21 6/22 6/24 6/24 6/24 6/26 6/27

Sun City West Arrowhead North Anthem Sun City West Arrowhead North Arrowhead North SW Valley NW Valley SW Valley Arrowhead North NW Valley Sun City West Arrowhead North SW Valley Sun City West Sun City West Arrowhead South NW Valley

Debbie Geisler Jim Ernst Lee Moore Jr Harold Garrison Judy Swenson Erin DeLung Sean Rubek Carol Murr Janie Larson Anna Shaw Lea Archer Brooke Jordan Jodie Luke Luisa Ramirez

23yrs. 20yrs. 16yrs. 16yrs. 12yrs. 9yrs. 9yrs. 8yrs. 7yrs. 7yrs. 6yrs. 4yrs. 3yrs. 2yrs.

Anthem Arrowhead North Arrowhead North Arrowhead North Sun City West Arrowhead South Arrowhead South NW Valley Arrowhead South NW Valley Sun City West NW Valley Arrowhead North SW Valley

West Valley Market Update The Valley of the Sun finally reached this season’s low point for active listings! We are starting to see the upward trend in listings that is common during the second half of the year. This trend of slowly increasing active listings should last until November, so there may finally be some relief in sight for buyers. The rate of price increases should also slow as the market inches closer to equilibrium. Distressed properties continue to decrease in number across the Valley. Only 6.4% of Arizona loans are non-current. The average number of Notices of Trustee Sale per working day in Maricopa County is 81, thesame number as in January 2003 before the housing bubble. We are back in the normal range and far beyond the peak of foreclosure activity in 2009. Now for a West Valley snapshot: The whole West Valley is a tough place for buyers right now, and the low supply and high demand are even hitting active adult areas like Sun City and Sun City West. Expect the upward pressure on pricing to continue until we can get more active listings on the market. Contact me today for more information about accessing the most up-to-date data for your marketplace and to find out about the Cromford Report Website where you can access a subscription through Fidelity and pull customized reports DAILY! ROB CANNON

C: 623-302-3684 • O: 623-256-6070 E: •

*Anniversary years are based upon information received from RE/MAX, LLC Membership Services Dept.


24654 N Lake Pleasant Prkwy #103-139 Peoria, AZ 85383 P: 623-561-0803 • E:

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Outstanding Agents.Outstanding Results®

Claudia Artz Colleen Beguin Chuck Bills Joe Bourland Bill Campbell Karen Grieser Holly Haia

4 1 1 2 1 2 1

Marion Larsen Anne Mehedinti Lee Moore Jr Melissa Powell Lenore Stevenson Kim Whitley

1 1 3 1 1 1

REALTOR On Call leads received May 2013



Each office independently owned and operated

This is a 6 week training program designed to launch your real estate career and put you on the right track for success excellent for all types of agents - new and seasoned! IN 6 WEEKS YOU WILL LEARN:

We all know that professional photography is the way to go when pictures matter, but in the real world where the pace always seems to be quickening (and our smartphones in our pockets have ever improving cameras) there are plenty of cases where a quick pocket shot gets more use than expected. More often than not, those pictures could use a little help. There are also plenty of cases when you just need to make minor edits to existing photos such as reducing the size of a headshot for use on a website or just cropping or straightening images for a quick flyer. While a lot of those basic tasks can be accomplished with software that likely came with your computer, most folks don’t know exactly which software to use or will quickly hit a brick wall when they find they need to do just a little more than the included software will let them. Here are a few options that should fulfill those needs without breaking the bank. Pixelmator (Mac-only, $15) and Photoshop Elements (Mac + Windows, $99), both offer an excellent set of image editing tools that should cover the photo editing needs of the vast majority of people, but another great option is GIMP- the GNU Image Manipulation Program. GIMP is a free, open-source application that mimics much of the functionality of Photoshop. It lacks some of the polish when it comes to the user interface an so can have a bit of a learning curve, but all of the basic tools are easy to use and as intuitive as in any of the other applications. The best thing about GIMP, however, is that it’s freely downloadable for most platforms (Mac, Windows, and Linux). Just point your browser at to check it out. Of course, if the images that you need to edit started out on your smartphone or tablet, it would probably be handy to be able to edit them right there on that same device. In this case, Adobe’s Photoshop Express (iOS + Android) is a good choice. The app is available as a free download from the Apple App Store / Google Play but has a number of features that you have to pay to unlock after downloading if you wish to use them. Thankfully, almost all of the commonly-used features are included in the “free” portion of the app and work well. Other options include the creatively named “Photo Editor” for Android (free) and iPhoto for iOS devices ($5) which both include plenty of editing options nicely optimized for easy use on a touch-screen device. Take a few minutes to try out one or more of the apps above and add them to your technology toolbox so you’ve got them there when you need them! - Mike DeRosa

• How to write a contract that gets ACCEPTED • Understanding the LIFE of an escrow, from lending to inspections • How to successfully SELL real estate • Marketing that makes your phone RING • SMART Business planning, budgeting and investing • And so much MORE!

Date May 14th May 15th May 16th

WEEK ONE RE/MAX Orientation Class Title Welcome to RE/MAX RE/MAX Technology Fidelity Tools

Date May 21st May 22nd May 23rd

WEEK TWO Know Your Contracts Class Title Instructor Contracts (listing & purchase) Roberta Voss Buyer Presentation Jesse Abarca Listing Presentation James Lombardi

Date May 28th May 29th May 30th

Instructor Nate, Frank, Sarah, Tiger, Rox Mike DeRosa/Dan Gwin Fidelity

WEEK THREE The Life of an Escrow Class Title Instructor TBD Wells Fargo Escrow Process Fidelity Field Inspection/How to Present Report Chuck/Tiger

Location AHS Surprise AHS

Time 9:00-10:30am 9:00-NOON 10:15-11:45am

Location AHS Surprise AHS

Time 9:00-11:00am 9:00-10:00am 10:15-11:15am

Location AHS Avondale

Time 9:00-10:00am 9:00-10:00am

WEEK FOUR How to Sell Real Estate Class Title Instructor Scripts & Dialogues Frank Russo Client Relationships Steve Padilla Never Let a Deal Die on Your Desk Frank Russo



Date June 4th June 5th June 6th

Location AHS Avondale AHS

Time 9:00-10:30am 9:00-11:00am 10:15-11:30am

Date June 11th June 12th June 13th

WEEK FIVE Marketing Class Title Social Media How to Make Your Phone Ring Do's & Don'ts of Marketing

Location AHS AHS Bistro Surprise

Time 9:00-10:30 9:00-10:00am 9:00-10:30am

Date June 18th June 19th June 20th

Instructor Sarah Bliss Nate Martinez/Linda Rehwalt Shelly, Roxanne,Tiger

WEEK SIX Planning for Your Career: Owning Your Own Business Class Title Instructor Location Business Planning Sarah Bliss AHS Investing for Your Future Frank Russo Avondale Writing a Budget TBD AHS

Time 9:00-10:30am 9:00-10:30am 10:15-11:45am

*AHS: Arrowhead South Office Basement Training Room

Call us today to discuss, how we can help you today! Kurt Zimmerman Keith A. Knoeferl David David PinedaPineda Kurt Zimmerman Michelle Reale Sales Manager Home Mortgage ConsultantHMC Home Mortgage Consultant Sales Manager HMC 602.703.8123 602.390.0164 480.316.8064 P: 602-703-8123 P: 602-390-0164 C: 602-339-9443 O: 623-878-2201 ID: 473029 NMLS ID: 418904 NMLS ID: 502440 NMLS NMLS ID: 473029 NMLS ID: 418904 Fran Comer Michelle Reale Keith A. Knoeferl Fran Comer Home Mortgage Consultant Home Mortgage Consultant HMC 602.291.2822 HMC 480.620.2978 P: 480-316-8064 P: 602-291-2822 NMLS ID: 404801 NMLS ID: 978258 NMLS ID: 502440 NMLS ID: 404801

Outstanding Agents.Outstanding Results®


Each office is independently owned and operated

7111 West Bell Road, #101 Glendale, Arizona 85308

“The Real Estate Company You WILL Refer”

We are experienced professionals providing world-class service with integrity and respect. ARROWHEAD SOUTH 7111 W Bell Rd #101 Glendale, AZ 85308 623.643.1000

NORTHWEST VALLEY 15003 W Bell Rd #100 Surprise, AZ 85374 623.533.3100

SOUTHWEST VALLEY 10320 W McDowell Rd Bldng B #2005 Avondale, AZ 85392 623.344.7300

ARROWHEAD NORTH 20241 N. 67th Ave #A-1 Glendale, AZ 85308 623-362.3000

RE/MAX Professionals INSIDER Newsletter EDITOR AT LARGE: Sarah Bliss • sarah@nateshomes • 623-643-1015

RE/MAX Professionals Newsletter is created and distributed on a monthly basis. All rights reserved. If you would like to submit an article or advertise in our newsletter, email Sarah Bliss at:

ANTHEM 39504 N Daisy Mountain Dr #106 Anthem, AZ 85086 623.465.2300

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GRAPHIC DESIGNER: Orlando Diaz • • 623.643.1000 CONTRIBUTORS: Frank Russo Fidelity National Title Mike DeRosa

SUN CITY WEST 13940 Meeker Blvd #119 Sun City West, AZ 85375 623.214.3340

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If you find yourself in a financial struggle, don’t stress. We are here to help you! As an added benefit of services to our agents, RE/MAX Professionals would like to remind you that we offer a competitive Commission Advance Program to help our agents when transactions may not close on time. If you have any questions, please feel free to contact the office manager at your respective office.

Remax professionals insider june 2013  

RE/MAX Professionals Insider Newsletter for June 2013

Remax professionals insider june 2013  

RE/MAX Professionals Insider Newsletter for June 2013