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DREAM BIG. Colorado’s Largest Locally Owned Real Estate Organization

See how RE/MAX Alliance delivers the solutions to maximize your potential.


Contents

Contents From RE/MAX LLC...................................................................................................................... 4 RE/MAX Alliance Brokerage.................................................................................................... 12 Locations & Contacts.................................................................................................................. 16 Technology & Tools From RE/MAX Alliance...................................................................... 19 Education......................................................................................................................................... 26 Community Involvement........................................................................................................... 28 Core Services................................................................................................................................. 33 Questions & Myths....................................................................................................................... 38 A Few Last Words........................................................................................................................ 41

BEST IN COLORADO! RE/MAX ALLIANCE IS PROUD TO BE ONE OF THE BEST COMPANIES TO WORK FOR SEE WHY AT: Our success is made possible by our amazing agents, staff, and the wonderful clients we continue to serve year after year.

RE/MAX Alliance Home Office 5440 Ward Rd, Arvada, CO 80002 | 303.420.5352 Each office independently owned and operated.

GEN 18.3

3


WHY RE/MAX? More Visibility. More Support. More Benefits.

RE/MAX + YOU THE POWER OF THE BRAND

BRAND POWER

NAME RECOGNITION

No. 1 name in real estate*

Global brand awareness

The best agents

National advertising

Worldwide referral network

Regional strategies

When people see RE/MAX, they think of you – the agent they know. You’re in good company with the most productive agents in real estate. Trade referrals with more than 110,000 Associates in over 100 countries and territories.

People everywhere know about RE/MAX and the quality it represents. Widespread, consistent campaigns help bring business to the local level. Your regional team delivers targeted messages that resonate in your area.

LEADS remax.com®

It’s the most visited real estate franchisor website, generating leads through tens of millions of visits a year.**

LeadStreet®

It turns remax.com visits into leads sent directly to you, with no corporate referral fees.

global.remax.com

A worldwide connection to potential buyers and sellers anywhere and everywhere.

Personal promotion

Your marketing helps you build personal relationships and connections.

ENRICHMENT OPPORTUNITIES

MARKETING TOOLS

GROWTH OPPORTUNITIES

RE/MAX University

RE/MAX Design Center

RE/MAX Commercial®

R4® Convention

Ad Marketplace

The RE/MAX Collection®

ABOVE® and Weekly emails

Social media

Children’s Miracle Network Hospitals®

MAX/Center

The Dashboard

On-demand education available 24/7, with a mix of guided and self-directed content. Your chance to network, learn and celebrate with thousands of colleagues. A constant stream of business-building updates, ideas, news and resources. One-stop portal to access RE/MAX services.

You control the message, mixing brand elements with your own marketing style. A one-stop shop for billboards and other outdoor marketing that makes a big impression. Like, pin and retweet key messages to put yourself in the online conversation.

Strength in commercial real estate means more business for everyone. Distinctive, high-end branding is the perfect choice for marketing your luxury listings. The longtime partnership lets people know you care about kids.

A monthly collection of marketing, PR and social assets.

*Source: MMR Strategy Group study of unaided awareness. **Source: Hitwise data, full-year 2016. ‘Real Estate Franchisor websites’ identified by RE/MAX.

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RE/MAX, LLC

RE/MAX A Success Story Unequaled in Modern Business History When RE/MAX began more than 40 years ago, all the founders Dave and Gail Liniger could offer other agents was a simple, yet powerful concept: instead of paying your company huge percentages of your commission check, equitably share expenses with other agents, and keep 100% of your commission. For a while, it didn’t look as though RE/MAX would survive. But they did. And then they did more than survive—they began to thrive. Now, RE/MAX is the undisputed No.1 real estate company in the world. RE/MAX now offers not just a compensation model, but the full spectrum of benefits agents most often want: market share, technology, training, great facilities, supportive staff and management, top brand name, advertising penetration, referrals and leads, and leadership into the future. The idea that was started 45+ years ago has now resulted in RE/MAX setting the standard in the industry. When agents move to RE/MAX, they rarely leave. The reason? When an agent honestly looks at the trade-off between true costs and benefits, the RE/MAX business model excels. From the very beginning, RE/MAX set out to attract the most experienced, highest producing sales associates in real estate. Now with training and mentor programs, RE/MAX has grown from a single top producer to over 100,000 associates in 98 countries during the past few decades.

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RE/MAX, LLC

IS YOUR REAL ESTATE BRAND

WHERE YOU NEED IT? RE/MAX: MORE NEIGHBORHOODS, NOT JUST WEBSITES

EXIT Realty USA

3,689

United Country Real Estate Weichert Real Estate Affiliates

ERA Real Estate

2,216

Keller Williams

1,313 2,200

RE/MAX offices are in more U.S. locations* than those of any other brand. They serve thousands of communities, large and small. That’s made possible by RE/MAX Broker/Owners and agents who are empowered to tailor their services to fit the needs of local homebuyers and sellers. It’s not just on the Web. With so many U.S. locations, the odds are good that a RE/MAX office is part of your neighborhood.

Sotheby’s International Realty Affiliates

NUMBER OF U.S. OFFICES

Among the largest U.S. brokerages, RE/MAX agents outproduce the competition 2 to 1.** Worldwide, RE/MAX has real estate’s largest global footprint, one that spans more than 100 countries and territories.

IS YOUR REAL ESTATE BRAND WHERE YOU NEED IT?

joinremax.com

©2017 RE/MAX, LLC. Each Office Independently Owned and Operated. 17_217051 *Office counts reported in 2017 Residential Franchise Report from Realtor Magazine including 32 U.S. real estate franchisors, based on 2016 data. **Transaction sides per agent calculated by RE/MAX based on 2017 REAL Trends 500 data, citing 2016 transaction sides for the 1,705 largest participating U.S. brokerages.

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RE/MAX, LLC

45 Years of Success RE/MAX: The Secret • RE/MAX offers unparalleled support and services, including: • National TV advertising - the largest Share of Voice in the business • www.remax.com - the most visited web site of all real estate brands • RE/MAX Mainstreet - the online community for the RE/MAX family • LeadStreet® -online lead generation and management • RE/MAX University - education your way • RE/MAX Design Center - professionally designed, customizable marketing materials • Agent Training on Demand - online training 24/7 • RE/MAX Approved Supplier - products and services from hundreds or pre-screened vendors

RE/MAX: The Brand

• Long symbolizing the fact that dreams come true – for customers and Associates alike –the RE/MAX red-over white-over-blue design is known around the world. • A fleet of approximately 120 RE/MAX Hot Air Balloons • Innumerable yard signs in neighborhoods • Billions of dollars invested in RE/MAX advertising worldwide • Billions of television advertising impressions annually • Emphasis on serving agents • Agents run their own business • Industry’s most-productive network

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RE/MAX, LLC

REMAX.com • The RE/MAX consumer web site draws nearly 3 million unique visitors monthly • Consumers can search for residential or commercial listings • Consumers can connect directly to RE/MAX agents and offices • Potential home buyers can search all the listings – not just those belonging to RE/MAX Associates – in thousands of markets REMAX.com features 98% of all active real estate listings in the United States. Only RE/MAX Agents can enhance their listings on REMAX.com. Listing management on REMAX.com is handled through LeadStreet.

Global.REMAX.com International buyers account for a significant number of real estate transactions in our marketplace. Your listings are automatically placed on global.remax.com, where international buyers can search for real estate in their native language.

First Flight Introducing First Flight, a Pinterest magazine of curated content that helps you work with first-time homebuyers to navigate the daunting and often confusing process of buying a home. From for sale to sold, each issue in the four-part series focuses on different stages of home buying so you can make your clients’ first buying experience a great experience.

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RE/MAX, LLC

Design Center Improve your marketing at no extra cost. Take advantage of this incredible competitive advantage. Use the RE/MAX Design Center. • Choose from 2,000+ print and digital designs • Create postcards, flyers, brochures and newsletters • Go digital with iPad presentations, video tours, ecards and web commercials • Personalize everything with photos and messages • Synched with Leadstreet so listing information transfers seamlessly into design templates

www.remax.net & visit My Designs

Highlights Dashboard Access the monthly Highlights Dashboard for the latest tools and marketing pieces from RE/MAX, LLC. Each month the Highlights Dashboard will contain news and information, along with links to new marketing announcements and more!

RE/MAX Hustle The RE/MAX Hustle is all about going further for clients than anyone else. It’s hard to illustrate the passion, work ethic and incredible service behind each RE/MAX agent – but new Hustlegraphics from the social team at RE/MAX (with help from Camp + King) come pretty darn close.

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RE/MAX, LLC

Commercial & Luxury Listings RE/MAX Collection® • With an elegant look and a name that commands attention, the RE/MAX Collection creates a strong impression among buyers and sellers in the luxury market. • The program offers specialized tools and resources for RE/MAX Affiliates dealing with high-end DRIVE. properties. The materials reflect the exceptional DEDICATION. service and treatment that luxury homebuyers and DISTINCTION. sellers expect from their real estate professional. • Your eligibility for the program is based on an individual listing, which must be three times the average listing price in your local market or have Broker/Owner approval to qualify. • There are no fees or course requirements to participate in the program. The only costs you incur are associated with the marketing and advertising tools you elect to use. You impress discerning clients with a high level of service. Elevate your reputation even further with the sophisticated marketing resources of The RE/MAX Collection®, backed by the brand strength of the No. 1 name in real estate*. *MMR Strategy Group study of unaided awareness.

© 2016 RE/MAX, LLC. All rights reserved. Each office independently owned and operated. 16_73868

Discover more at seeremax.com

RE/MAX Commercial® • By combining RE/MAX tools, products and services with their own energy and talent, RE/MAX Commercial Practitioners close billions of dollars in transactions annually. • More than 4,000 commercial and investment practitioners in more than 1,200 markets and 24 countries • Hundreds of RE/MAX Commercial Practitioners either hold or are candidates for the CCIM Institute’s prestigious Certified Commercial Investment Member (CCIM) designation. CCIM education is available at a discounted rate through the RE/MAX Satellite Network. • More than 1,500 consumer visits to the commercial listings side of RE/MAX.com every day.

THE

BREAK MOLD Most brokerages make you choose: One asset class. For life. Discover more for yourself and your business at RE/MAX Commercial,® where you have the flexibility to work multiple market segments and invest in the tools you want.

Freedom. That’s the Sign of an Agent with RE/MAX Commercial

Office • Industrial • Retail • Multi-family • Land Commercial Development • Hospitality

©2016 RE/MAX, LLC. Each RE/MAX® office is independently owned and operated. 16_99967

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RE/MAX, LLC

Benefits of Your RE/MAX Membership RE/MAX MaxCenter • An exclusive, members-only extranet, RE/MAX MaxCenter (maxcntr.com) is the main venue by which Associates communicate with RE/MAX – and each other. • Associates exchange ideas across the global network, monitor RE/MAX and industry news, access valuable network resources, register for RE/MAX gatherings and more – all at no extra cost. • Among MaxCenter’s many features and services are: • “yourname@remax.net” e-mail forwarding service – Add the power of the RE/MAX brand to your marketing plan by using the e-mail alias on all your advertising materials. The service includes antispam and anti-virus filters. • RE/MAX University – The comprehensive education and training program includes on-demand training via streaming videos and podcasting. • Technology tools – Seamlessly connect to resources such as LeadStreet® and the RE/MAX Design Center®. • Message Boards – Affiliates can network with their RE/MAX colleagues worldwide. • File sharing – A user-created library of documents and forms, logos and graphics, listing presentations and much more, puts resources at Associates’ fingertips.

Web Roster

• Each RE/MAX Associate has a profile and resume in the electronic Web Roster – a powerful agentto-agent referral source. • Associates (through Mainstreet) and consumers (through REMAX.com) can search for agents and offices to handle their referral or real estate needs. An online form makes sending Associate referrals a breeze.

LeadStreet® www.maxcntr.com and visit LeadStreet • Every consumer requesting more information about a property listed on remax.com becomes a lead - one that’s routed directly to a RE/MAX office or Associate with no company referral fee charged by RE/MAX. • Through LeadStreet, associates are sent leads and can accept them from their computers or mobile devices with email capabilities. • Check your settingsMake sure that your Profile information is complete for your Single-Page-Agent-Website (SPAW) on remax.com. Click on Apps>>My Profile to access.

Get notified about leads on your phone

• You have the option of receiving lead notifications via email and/or text message (leads still must be accepted via email).

Enhance Your Listings

• Enhancing your listings with additional photos and descriptions increaese their visibility on remax.com 11


RE/MAX Alliance With over 900 RealtorsŽ and professional staff, RE/MAX Alliance is Colorado’s largest locally owned real estate organization. Our 20 offices located along the Front Range from Fort Collins to Castle Rock is just one of the reasons our name is readily recognized and respected throughout Colorado.

RE/MAX Alliance Home Office 5440 Ward Rd, Arvada, CO 80002 | 303.420.5352 Each office independently owned and operated.

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RE/MAX Alliance

Who is RE/MAX Alliance? • RE/MAX Alliance is an independently owned and operated franchise operating within the vast RE/MAX network of independent RE/MAX franchises.

The RE/MAX Alliance Mission • RE/MAX Alliance is a unique real estate company - it is unlike other real estate companies whose focus is on hiring and retaining real estate sales people that sell real estate for the benefit of the company. At RE/MAX Alliance the everyday goal is to provide an environment that assists real estate professionals to reach their maximum sales potential and career objectives. The “customer” of RE/MAX Alliance is truly its people. • While other real estate companies strive to be recognized as a top producing real estate sales company, it is the mission of RE/MAX Alliance to be recognized by real estate sales people as the place to pursue their real estate career. It is the sincerest desire of RE/MAX Alliance to be the best place a sales person can go to pursue one’s career. Creating and maintaining that kind of atmosphere can only mean that the ultimate success of the sales associate will be enhanced to its maximum potential.

What is RE/MAX Alliance? • RE/MAX Alliance is committed to providing exceptional value in real estate services that exceed the expectations of our clients and customers. We manage and plan our business professionally to create long term relationships in an atmosphere that embodies trust, integrity and a sharp focus on our client’s and customer’s needs. We increase our market share throughout Colorado by superior customer service. We provide an environment that embraces technology, educational development, increased agent productivity and quality. We recruit and retain the best and the brightest real estate professionals.

RE/MAX Alliance is commited to providing exceptional value and enhancing your career.

We’re committed to Positively Enhancing Peoples’ Lives.

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RE/MAX Alliance

RE/MAX Alliance is ... • Over 900 Realtors® and professional staff • Colorado’s largest locally owned real estate organization • The largest RE/MAX Franchise in the WORLD - 2010, 2011, 2012 • The largest RE/MAX Franchise by US sales volume - 2011, 2012 • Approximately $4.7 Billion in real estate sales annually • Over 20 offices located along the Front Range from Fort Collins to Castle Rock • A name readily recognized and respected throughout Colorado • Quality support staff and equipment • The leading edge of technology Based on 2016 Sales Volume • 13.64 Average Transaction Sides per Agent

TOP 500

Sales Rank

Trans.RE/MAX Company Rank

To see the Top 1,000 firms ranked by transactions and sales volume, please reference the complete 2017 Power Broker Report, coming soon to rismedia.com.

State20 Sales Total Alliance Ranks in the Top ofVolume LargestTransactions Residential Offices Brokerage Firms inNJthe$116,022,150,000 Nation 337,780 789

Total Agents

1

1

NRT LLC

2

2

HomeServices of America, Inc.

MN

$86,009,311,021

245,154

539

27,854

3

4

Long & Foster Real Estate

VA

$28,934,452,173

81,032

232

10,895

4 The 13 Elliman Estate LLC 30th year, REALDouglas Trends 500,Real now in its remains the undisputed leading report ranking 5 3 Howard Hanna Real Estate Services the performance of the top residential real 6 5 Realty ONE Group estate brokerage firms. Firms are ranked by 7 both69transaction Alain Pinelsides REALTORS® and sales volume. Due all information be 8 to the 65 requirement Pacific Union that International - John Aaroe Group independently verified, the REAL Trends 500 9 12 William Raveis Real Estate Mortgage & Insurance remains the trusted source for information about 10 6 Keller Williams Realty Arlington the performance of these firms. 11 19 @properties 12 The 14 Ebby Halliday Real Estate Inc. 3,110,960 home 500 ranked brokers closed transactions with a value of just over $1 trillion 13 9 HomeSmart LLC during 2016, up from $967 billion in calendar 14 20 John L. Scott Real Estate year 2015. 15 59 Houlihan Lawrence 16

36

Coldwell Banker Bain

17

52

First Team Real Estate

18

10

RE/MAX Results

19

7

Crye-Leike REALTORS®

20

99

Keller Williams Realty Forward Management

21

11

Allen Tate Companies

22

8

Real Estate One

23

22

Baird & Warner

24

125

Rodeo Realty Inc.

25

74

LIV/Sierra/Summit Sotheby’s Intl. Realty

26

34

RE/MAX Gold

27 38 Sales Trans. Rank 156 Rank 28 29 1 24 1 30 2 26 2 14 31 3 75 4 4 13

HomeServices of America, Inc. Group Keller Williams Realty The Rawls Long & Foster REeBroker GroupReal Inc. Estate Douglas Elliman Real Estate LLC

NY top$24,551,265,000 20,441 93 6,401 Of the 500 brokerage firms ranked, RE/MAX Alliance & Equity Group ranked 16th in residential PA $16,776,143,161 90,016 217 7,286 sales transactions in 2016 with 19,369 and CA $15,236,117,192 44,182 23 8,802 ranked 13th in total volume with $7,435,798,139 CA They $11,179,788,519 7,666 32 1,250 in sales. are also the only privately owned companies in Colorado & Oregon in the top CA $10,149,289,868 7,846 38 20 1,151 firms CT ranked. $9,327,114,682 20,604 120 3,954 TX $8,780,944,541 33,769 14 4,309 IL $8,078,718,919 17,096 20 2,065 TX $7,797,732,171 19,718 31 1,720 AZ $6,919,101,917 24,381 24 6,458 WA $6,706,816,358 16,771 34 1,352 NY $6,172,284,186 8,522 30 1,471 WA $6,057,100,628 12,298 32 1,351 CA $5,878,460,234 9,258 24 1,768 MN $5,798,057,656 22,691 34 1,001 TN $5,723,848,601 29,314 90 2,814 To see the CA $5,475,318,335 5,846 9 2,810 Top 1,000 firms ranked NC $5,452,160,075 22,194 44 and sales 1,591 by transactions MI $5,431,251,139 26,923 43 reference 2,004 volume, please the complete IL $5,213,844,929 16,073 26 20172,150 Power Broker Report, Based on 2016 Sales Volume CA $4,997,890,000 5,245coming 12 soon to 1,473 CO $4,961,762,493 7,127 rismedia.com. 28 588 CA $4,632,030,450 12,544 43 1,023 CO $4,583,144,013 11,682 21 854 State Sales Volume Transactions Total Total Agents CA $4,452,000,000 4,495 Offices 17 697 $116,022,150,000 337,780 789 47,500 FLNJ $4,350,000,000 14,279 50 2,800 MN $86,009,311,021 245,154 539 27,854 GA $4,295,142,313 14,215 6 1,732 VA $28,934,452,173 81,032 2322 10,895 CA $4,125,500,460 7,115 2,578 NY $24,551,265,000 20,441 93 6,401

TOP 500

RE/MAX Alliance Company RE/MAX Estate Properties LLCCompany/Illustrated Properties TheNRT Keyes

47,500


RE/MAX Alliance

Alliance 2017 Sales & Statistics Outstanding Agents. Outstanding Results.

Total Transactions

Total Sales Volume

11,347

$4,789,928,175

Average Sides per Agent

Average Sale Price

13.64

$422,150

“As an organization, we are very pleased to have ranked so high in the transactions and volume categories. These rankings are a testament to the hard work and perseverance of all our agents and the dedication of our staff throughout our organization. We are honored to be ranked in the top 500 year after year.� - Chad Ochsner, RE/MAX Alliance President, Broker/Owner

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Locations & Contacts

Office Locations Arvada

Aurora

Boulder

Castle Pines

Castle Rock

Commercial Metro Denver

303-420-5352 5440 Ward Rd. Arvada, CO 80002

303-865-3400 506 Castle Pines Pkwy Castle Pines, CO 80108

303-693-6666 13770 E. Rice Place Aurora, CO 80015

303-688-2202 719 Wilcox Street Castle Rock, CO 80104

303-756-4747 1873 S Bellaire St.#790 Denver, CO 80222

Commercial NoCo

Conifer

Denver Central

Evergreen

Fort Collins Downtown

Fort Collins South

Golden

Greeley

Greenwood Village

Longmont

Louisville

Loveland

Nederland

Northeast

Olde Town Arvada

Parker

Walnut

Wellington

Westminster

970-226-3990 4307 A Boardwalk Fort Collins, CO 80525

303-674-9770 30480 Stagecoach Blvd Evergreen, CO 80439

303-277-1322 1019 8th St. Golden, CO 80401

303-651-3939 512 4th Ave. Ste. 101 Longmont, CO 80501

303-258-7020 286 N Bridge St. Nederland, CO 80466

303-841-0922 18551 E. Mainstreet Parker, CO 80134

970-206-8343 4006 Cleveland Ave. Wellington, CO 80549

303-674-0090 25577 Conifer Rd. #201 Conifer, CO 80433

970-482-1781 125 S Howes St. #120 Fort Collins, CO 80521

970-330-5000 1275 58th Ave. Ste. A Greeley, CO 80634

303-666-6500 225 S Boulder Rd. Louisville, CO 80027

303-420-5200 13659 E. 104th Ave #100 Commerce City, CO 80022

303-442-3180 1911 11th Street 107 Boulder, CO 80302

303-420-8800 9737 Wadsworth Pkwy Westminster, CO 80021

RE/MAX Alliance Home Office | 5440 Ward Rd. Arvada, CO 80002 | 303.420.5352 RE/MAX Alliance is a franchise of RE/MAX Int’l, Inc. Each franchise is independently owned and operated. 16

303-499-9880 4770 Baseline Road #110 Boulder, CO 80303

303-757-7474 1873 S Bellaire St. #700 Denver, CO 80222

970-226-3990 4703 A Boardwalk Dr. Fort Collins, CO 80525

303-773-3885 6465 S. Greenwood Plaza Blvd. #280 Centennial, CO 80111

970-669-1234 750 W. Eisenhower Blvd. Loveland, CO 80537

303-800-8439 7425 Grandview Ave. Arvada, CO 80002


Locations & Contacts

Contacts Home Office

Home Mortgage Alliance Bill Goldberg, President bgoldberg@homemortgagealliance.com Phone: 303-796-1631 Mobile: 720-883-5665

Chuck Ochsner, Broker Owner

chuck.ochsner@homesincolorado.com Phone : 303-456-2120 Mobile : 303-618-6600

Alliance Insurance Jeremy McCallum,

Chad Ochsner, Broker Owner chad.ochsner@homesincolorado.com Phone: 303-456-2105 Mobile: 720-840-3428

President jeremy@insuranceincolorado.net Mobile: 303-829-3644

Brad Paz, Agent Benefits Gene Vaughan, Broker Owner

gene.vaughan@homesincolorado.com Phone : 970-226-3990 Mobile : 970-227-5968

Kim Hawkins, Vice President

kim.hawkins@homesincolorado.com Phone: 303-759-6636

Laura Carper, Marketing & Technology Manager laura.carper@homesincolorado.com Phone: 303-759-6614

Beverly Kleinsasser, CFO

beverly.kleinsasser@homesincolorado.com Phone: 303-420-5352

brad@insuranceincolorado.net Mobile: 303-906-5148

Aurora Mike Hardin, Broker Owner

mike.hardin@homesincolorado.com Phone: 303-696-7676 Mobile: 303-696-7676

Wesley Hardin, Broker Owner, Managing Broker wesley.hardin@homesincolorado.com Phone: 303-680-3034 Mobile: 303-521-1679

Denver Kim Hawkins, Manager

Joni Haack, Operations Coordinator joni.haack@homesincolorado.com Phone: 303-456-2154

Relocation Services Jan Reinhardt, Director of Relocation jan.reinhardt@homesincolorado.com Phone: 303-850-1855

Paula Budd, Relocation Manager, Associate Development paula.budd@homesincolorado.com Direct: 303-300-8930

Denver Central kim.hawkins@homesincolorado.com Phone: 303-759-6636

Dave Savoie, Managing Broker Denver Central dave.savoie@homesincolorado.com Direct: 303-759-6643 Kevin Chambless, Managing Broker DTC kevin.chambless@homesincolorado.com Direct: 303-850-1850 Heidi Greer, Manager & Business Development, Westminster heidi.greer@homesincolorado.com Phone: 303-420-8800 Ext. 6717

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Locations & Contacts

Northern Colorado

Douglas / Elbert County

Hazel Reed, Managing Broker, Fort Collins Boardwalk hazel.reed@homesincolorado.com Phone: 970-226-3990

Jan Reinhardt, Managing Broker, Castle Rock & Parker jan.reinhardt@homesincolorado.com Phone: 303-865-5152

Doug Dodds, Managing Broker,

Jace Glick, Owner, Managing Broker

Fort Collins Boardwalk doug.dodds@homesincolorado.com Phone: 970-226-3990

Terry Anderson, Managing Broker Fort Collins Downtown & Wellington terry.anderson@homesincolorado.com Phone: 970-482-1781

Mary Bengford, Managing Broker

Greeley mary.bengford@homesincolorado.com Phone: 970-330-5000

David Powell, Managing Broker

Loveland david.powell@homesincolorado.com Phone: 970-669-1234

Boulder County Greg Smith, Broker Owner greg.smith@homesincolorado.com Phone: 303.497.0603 Mobile: 30.651.3939 Tonya Deiter, Managing Broker

Longmont tonya.deiter@homesincolorado.com Phone: 303-651-3939

Castle Pines jace.glick@homesincolorado.com Phone: 303-805-4333

Elizabeth Owens, Owner Castle Pines elizabeth.owens@homesincolorado.com Phone: 303-805-4333

Western Suburbs Heidi Greer, Manager & Business Development, Westminster heidi.greer@homesincolorado.com Phone: 303-420-8800 Ext. 6717

Dave Heaton, Managing Broker Westminster dave.heaton@homesincolorado.com Phone: 303-420-8800

Andrew McWilliams, Managing Broker, Evergreen & Conifer andrew.mcwilliams@homesincolorado.com Direct: 303-670-6393

Matthew Peirick, Managing Broker Golden matthew.peirick@homesincolorado.com Direct: 303-216-1667

Eric Edwards, Managing Broker

Louisville eric.edwards@homesincolorado.com Phone: 303-666-6500

Tom Kahn, Managing Broker Boulder on Walnut tom.kahn@homesincolorado.com Phone: 303-422-3180

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Anthony Rael, Managing Broker Arvada anthony.rael@homesincolorado.com Direct: 303-520-5179

Phil Shell, Managing Broker

Olde Town phil.shell@homesincolorado.com Direct: 303.456.2137


Technology & Tools

Services for Your Business SUPPORT TECHNOLOGY EDUCATION

Technology • In house tech support • Custom designed company website • Personal Website with full IDX • Paperless Transaction Management • Mobile phone platform with voice-mail & fax to e-mail

Business Centers & Equipment • Over 20 facilities for your utilization • Multiple locations & conferencing • All offices fully furnished • Dedicated on-site training classrooms • Color copier/printer/scanner—networked to agent PCs • High-speed wireless internet

Support

LEAD GENERATION

• Accessible Managing Brokers • Professional & experienced staff • In-house business development • Onsite mortgage services

Training & Education

MARKETING

Management & Leadership • 100+ years collective Real Estate experience • Award winning management team • Strong Brokerage support and commitment

Marketing & Advertising • In-house advertising assistance • Drip email campaigns • Ad slicks available from national campaign and RE/MAX Design Center • 200 approved suppliers—agent discount • Local, Regional & National advertising • Top brand name recognition

• RE/MAX University offering Agent Training On Demand with streaming video and podcasts including continuing education & designation courses (CRS, GRI, ABR, etc.) • Training for new agents including specific classes covering all aspects of real estate business • Ongoing in-house educational sessions • Coaching and Mentoring

Leads & Referrals • No. 1 Referral Network in the world (no fees!) • 100,000+ agents—access network through web roster • Regional events & national convention • LeadStreet powered by REMAX.com • HomesInColorado.com

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Technology & Tools

HomesInColorado.com HomesInColorado.com was launched in 1998, and has rapidly grown to be the most comprehensive real estate website in the state of Colorado, providing not only sellers and buyers a wealth of information, but also creating one of the most important tools in your business. As a company, we strive to maintain an ‘edge’ by staying up to date with the latest technology, and our website is an ever growing, ever evolving component of what we do.

The History:

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Technology & Tools

Internet Marketing 93% of all home searches begin on the internet. RE/MAX Alliance allows you to search all other listing sites. RE/MAX Alliance’s regional website consistently outranks statewide sites from several other brands, including Coldwell Banker, Keller Williams, and other RE/MAX franchises.

HomesInColorado.com

• The most comprehensive real estate website in the state of Colorado • Providing buyers a wealth of information • The www.homesincolorado.com website averages over 20,000 monthly visitors

As a company, we strive to maintain an ‘edge’ by staying up to date with the latest technology, and our website is an ever growing, ever evolving component of what we do. HomesInColorado.com development is the result of website focus groups comprised of associates within RE/MAX Alliance as well as RE/MAX Alliance Buyers and Sellers.

Powerful Marketing Tools at your fingertips!

• Create customized market reports and detailed property reports

DENVER (CITY) A PERCENTAGE

SALES PRICE AS

FAMILY HOMES

E & AVERAGE DOM

OF ORIGINAL PRIC

e of final list price.

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21


Technology & Tools

Your Personal Website One of the most powerful tools in your real estate career - Your own personal website. You have the ability to manage every aspect of your online office. Setup custom URLs, manage your clients with customizable CRM and email marketing. The possibilities are endless and you have the option of a basic site which allows some customization, or a full blown site at an incredible cost that you can customize to your heart’s content!

22


Technology & Tools

The Vault Your one stop shop for all things RE/MAX Alliance. This is where you’ll access your CRM contacts & email campaigns, links to other tools, and your Website Builder for your agent-branded website on HomesInColorado.com.

http://vault.homesincolorado.com

PROPERTY​ ​DETAIL​ ​REPORTS: PROFILE:​ ​ ​YOUR​ ​PHOTO,​ ​BIO,​ ​ZIP​ ​CODES​ ​ETC.

FLYERS

MARKET​ ​REPORTS:

WEB​ ​BUILDER

DRIP​ ​CAMPAIGNS WEB​ ​BUILDER

OPEN​ ​HOUSE​ ​REGISTRATION

YOUR​ ​DASHBOARD

23


Technology & Tools

MyAlliance App This business is built on networking and exchanging of information. Post your new listings, wants, needs, announcements and more on the MyAlliance app. The app connects you to the entire RE/MAX Alliance associate and staff database instantaneously through push notifications on your phone or tablet, or by visiting the website.

myalliance.yapmo.com Your username is the email you use for The Vault. You’ll set your own password when you activate your account. • Download from the App or Google Play Stores! • Search for MyAlliance or use these quick links: http://rem.ax/2kOyNQ2 http://rem.ax/2kOu01e

Set up your notification preferences and subscriptions! • You can choose to receive email and/or push notifications on your phone • Subscribe to loops/folders to get alerted when new posts that interest you have been posted • Complete your profile information so others can easily find your contact information • Create your first post and see others interact! Visit all of the training videos on the “Getting Started” loop to learn how to use the app!

24


Technology & Tools

Paperless Transaction Management Going Green - Itโ€™s good for you and for the environment โ€ข RE/MAX Alliance brings you Transaction Trakker, a comprehensive system that allows you the option of a paperless transaction. โ€ข Secure, online digital signatures โ€ข When your transaction is complete you will receive an electronic package of your entire transaction. โ€ข Through the use of new technology, RE/MAX Alliance is on track to save over 2 million sheets of paper per year

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Make getting your hard earned commission quicker by storing your documents in Alliance Transaction Trakker!

25


Education

Education RE/MAX University RE/MAX University is the industry’s most comprehensive training resource for keeping real estate professionals connected to RE/MAX support systems – and their clients – every day. RE/MAX University has three basic methods of transmission: • Agent Training On Demand Listen to the industry’s best coaches, download resources and gather information anytime of day or night through the virtual campus. • Classroom Get your education in person from the best trainers in the industry at the RE/MAX Global Education Center in Denver, or at one of many locations around the globe. • Streaming Watch and learn from the best real estate minds in the business right in the comfort of your office or living room through RE/MAX University. More than 40,000 Associates have completed courses leading to professional designations such as the ABR, CCIM, CLHMS, CRS and SRES. Additionally, more than 16,000 Affiliates have completed “Buffini & Company’s 100 Days to Greatness – RE/MAX Edition.”

Here are some highlights award-winning lineup: • Training sessions – Industry-leading speakers, including Howard Brinton, Brian Buffini and Richard Robbins, help Associates boost their business. • Technology training – Tech experts turn Associates into pros on systems such as LeadStreet® and the RE/MAX Design Center®. • Live broadcasts – Associates can feel like they’re part of the action at RE/MAX Conventions and Town Hall Meetings, to name a few. • Designation courses – Classes leading to designations and certifications such as ABR, CCIM, CRS and SRES air throughout the year.

26


Education

CARE Coaching

Whether you are a new agent looking to crank up your business, or you are just looking for some fresh ideas and perspective to jumpstart your business ... here’s YOUR ALLIANCE COACH!

u will receive:Join with other great Alliance agents in weekly video coaching Peak Producers Kit.includes: Complete with marketing materials, notecards, workbooks and other that supporting materials Referral Maker• CRM, Buffinicoaching & Company’s brand new customer relationship management Weekly calls application. Build and manage your clients and activities. $149 value • Online materials and podcasts Online Resource Center. A robust Online Resource Center with additional sales and • Supplemental Materials marketing materials, videos and guides to help you operate at a peak state. Ongoing support from Buffini & Company, your Certified Mentor, and our own Peak Producers groups. BONUS! JOE NIEGO'S INSTANT INVENTORY® $195 VALUE! In Joe Niego’s Instant Inventory, • Invest in your future and learn the Habits, and Skills you need to build lasting business Joe uncovers the 5 economic factors that cause an inventory shortageAttitude, & reveals 10 strategies to help you create your own inventory. In 10 powerful video sessions, Joe provides insight, success. tips, resources• and more to help you a generate 3 additional each month! agent, this 12-week training program gives you Whether you’re 16-year veteran listings or a brand-new SIX MONTHS of personal support from your Coach, Michael Kearns, a Buffini Certified the strategies to build a rock-solid real estate business. Mentor.

Peak Producers

bout your Coach and Mentor chael Kearns is an active RE/MAX Alliance agent in Denver and a Buffini rtified Mentor. A member of the RE/MAX Hall of Fame, Michael has received e RE/MAX Platinum and Chairman’s Club awards and has been recognized ven times as a Five Star Real Estate Agent. Michael is a former Managing oker with RE/MAX Horizons and prior Alliance to his real estate career he spent HeldCity regionally across offices, offered in seven modules, years in corporate Human Resources specializing Organizational is your manual to success in in the real estate business. You will velopment, Training, and Staffing. learn the skills of an expert, become familiar with the REALTOR

STAR Training - Success Training for Alliance REALTORS

lifestyle and demonstrate your potential as a successful real estate agent. Topics covered include contracts and clauses, business planning, CMAs, and you’ll even sit through a mock closing.

STAR Program

SUCCESS TRAINING FOR ALLIANCE REALTORS The STAR Program is your manual to success in the real estate business. You will learn the skills of an expert, become familiar with the REALTOR lifestyle and demonstrate your potential as a successful real estate agent during your experience in STAR.

Modules:

Week One: January 3rd, 9:30-12:30 • Module One -Your Pathway to Success: Part One and Part Two

Week Five: February 6th, 9:30-12:30 (TBD) • Module Seven: Working with Sellers: Part One and Part Two

Week Two: January 11th, 9:30-12:30 • Module Two- Database and SOI • Module Three – Business Development – Lead Generation is not a 4-letter word

Necessities and Tools (Required): At the Central Ofiice: Dates TBD Late Oct./Nov.

Time Management: January 16th, 9:30-10:30 Social and Online Networking: January 16th, 10:30-11:30 Websites and Online Profiles: TBD Closings – With Biff Birkenmeyer, Integrity Title: February 1st, 2:00-4:00 Mortgage 101: TBD

Week Three: January 23rd, 9:30-12:30 • Module Four: Working with Buyers: Part One and Part Two Week Four: January 30th, 9:30-12:30 • Module Five: Open Houses / FSBOs /Expireds • Module Six: Farming STAR and Your Managing Broker (Required) Presentations:

Business Plan Buyer presentation Seller presentation Sample CMA Sample Listing Agreement/packet Sample Buyer Agreement/packet Sample Offer to Purchase

Class / Topics:

Contracts Clauses Inspection objection and resolution Appraisal issues Risk Management

RE/MAX Alliance Westminster All Students will have a one-on-one coaching call weekly, on January 6th, 13th, 27th, and February 3rd and 10th. Electives:

Phil Shell – The 7 Levels of the Craft of Selling Real Estate: February 20th, 9:30-4:00 DiSC – Effective Communication for Desired Results: February 13th, 9:30-1:30

Graduation Ceremony Twice Annually! Per Agent - Productivity Expectations: STAR Student 2015 Results: Buyer Agreements: 2 ................................. 3 (1 over expectations) Buyers or Sellers Under-Contract: 1 .......... 2 (1 over expectations) Listing Appointments: 1 ............................. 1 (met expectations) Seller Agreements/Listings: bonus! ............ 1 (exceeded expectations) Sales Closed: bonus! ................................. 1 (exceeded expectations)

27


Community Involvement “As a company we are dedicated to enriching many organizations locally and globally through partnerships, volunteer efforts, and community events. Our amazing agents and staff volunteer countless hours and donate financially year after year. We work hard to give back to our local communities and organizations across the world.� - Chad Ochsner, RE/MAX Alliance President, Broker/Owner

28


Community Involvement

Children’s Miracle Network RE/MAX Associates generated more than $8 million in donations last year alone. Said Carolynn Bond, former liaison to Children’s Miracle Network for RE/MAX International, “Our business is about more than just buying or selling homes. Our business is to care for families, and what better way to show that care and concern than to support Children’s Miracle Network.” RE/MAX Alliance associates raised over $116,000 through Honor Card, Miracle Home Programs and our Annual Golf Tournaments in 2015. RE/MAX Alliance is the number one contributing organization in the Rocky Mountain Region, where 100% of our donations stay in the local community, benefiting Children’s Hospital and National Jewish Research Center.

Honor Card Program By making a $25 donation to Children’s Miracle Network in honor of a client, you give desperately ill children hope for the future. The gift recipient will receive a CMN-RE/MAX card that explains where the gift came from and what it means. Once a month you will receive a letter from the CMN office listing the names of the clients who received an Honor Card. This special gift makes a unique and lasting impression. Both you and your client will have the satisfaction of knowing that together, you have reached children in need. And your gift is tax deductible! This is a great opportunity for one last follow up with your client. Essentially, this program offers advertising to your client from a third party. You’ll benefit from the referrals this program will generate!

Miracle Home Program The Miracle Home program enables RE/MAX Affiliates to participate in a worthy cause and have positive impact on their individual business. Agents simply pledge to make a contribution for every real estate transaction. With the Miracle Home Program, the amount you contribute per transaction is up to you, however there is a $10 minimum. How to sign up - it’s easy! Fill out the CMN Pledge form (available from your office administrator) and THAT’S IT! You’re done! Your office will then coordinate with the folks at CMN for your donations. As an agent, you simply need to decide which program you would liek to support, and how much money you would like to donate per transaction. Once you’ve signed up the program literally runs itself!

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29


BE A PART OF A MIRACLE.

MARIA, 6 YEARS OLD BRAIN INJURY PATIENT

60 Miracles Every Minute In the time it takes to read this, RE/MAX Associates will help Children’s Miracle Network Hospitals provide:

3 heart surgeries 4 cancer treatments 23 children with emergency care Countless hugs and smiles RE/MAX is the exclusive real estate sponsor of Children’s Miracle Network Hospitals, an alliance of 170 children’s hospitals providing state of the art and life-saving care. Visit remax.com. It only takes a minute to make a miracle.

30


Community Involvement

Everyone deserves a safe home. Every dollar donated goes directly to funding homes in Haiti. Thousands of families in Haiti were left living in temporary tents following the earthquake in 2010. Today, many of those families are still living in tents without running water, sanitation systems, or actual shelter. Without basic needs like this it’s next to impossible to go to work or school or make any improvements in your day-to-day life.

We can write their new story.

It starts with a home...

For locals, by locals

Transparency

A home changes everything. Sustainable, and affordable, we can build a home in Haiti for just $6,000.

New Story Charity works with local vendors and workers for the entire construction process.

All funds go directly to building homes. You receive video proof once the home is built and the family moves in.

Join Us!

Help us build a community of homes for families in Haiti by visiting:

homesincolorado.com/newstory

5440 Ward Road #230, Arvada, CO 80002 | (303) 420-5352 Each office independently owned & operated

31


Community Involvement

Light the Night Light The Night is a two mile evening Walk where people of all ages carry

The Leukemia & Lymphoma Society’s Light The Night Walk funds treatments that are saving the lives lanterns to celebrate commemorate livessupport touched services, by cancer.advocating of patients today. illuminated LLS is making cures happen and by providing patient for lifesaving treatments and pioneering the most cancer gold research Red lanterns are for supporters, whitepromising are for Survivors, are in anywhere. memory. And it’s all happening now. Not someday, but today. Each year friends, families and coworkers form teams to raise money in support of our mission.

Thursday, September 28th, 2017 Washington Park, Denver

Light The Night is a two mile evening Walk where people of all ages carry illuminated lanterns to celebrate and commemorate lives touched by cancer. Red lanterns are for supporters, white are for Survivors, gold are in memory.

Festivities start at 5:30 pm, which include: live music, great food, and fun activities for the whole family. The Walk will begin around 7:30 pm.

Thursday, September 28th, 2017 Washington Park,Walk Denver Light The Night is a two mile evening where people of all ages carry illuminatedFestivities lanternsstart toatcelebrate andinclude: commemorate lives by cancer. 5:30 pm, which live music, great food,touched and fun activities the whole family. The Walk will begin around 7:30 pm.are in memory. Red lanterns are forforsupporters, white are for Survivors, gold

Please join our team's effort today by registering to walk or by making a donation. Your participation in the Light The Night Walk will save lives not someday, but today. http://pages.lightthenight.org/rm/DenverL17/REMAXAlliance

Please join our team's effort today by registering to walk or by making a donation. Your participation in the Light The Night Walk will save lives not someday, but today. http://pages.lightthenight.org/rm/DenverL17/REMAXAlliance

Thursday, September 28th, 2017 32

Washington Park, Denver


Core Services At RE/MAX Alliance we believe that in order for our agents to succeed, we as a company must provide top-notch services from the core areas of real estate. We strive to give you the tools and available service partners so you can be the best agent you can be.

For Sale

REALTORÂŽ

Relocation

www.Relocation.HomesInColorado.com

(303)

850-1855

33


WHO WE ARE

We’re committed to delivering outstanding service to our customers. Our Mortgage Loan Originators are some of the best in the mortgage industry, and strive to always build lasting relationships with customers who return to us again and again.

What can HMA do for you? • Nationwide strength -powered by nationally ranking Stearns Lending, LLC • “I can help you!” culture

• Less-hassle underwriting and more flexibility • Specialized loan products

• Direct lender with FNMA, FHLMC, GinnieMae, and more. • Upfront approvals

• Advanced technology products designed to make the loan process simple and easy to use

Home Mortgage Alliance has grown quickly to be a top mortgage lender in the Colorado Front Range area. Our mission is to continue to grow our success into one of the largest purchase money mortgage lenders in Colorado, by offering a large lender platform while still providing the customized, personalized service that delivers our borrowers and referral partners with the exceptional mortgage experience they deserve. It’s not just about closing more loans than our competitors, it’s about providing the highest level of service, creating a team and platform that goes “all in” on our standards for service so our loan officers can go “all out” for their clients and referral partners.

Bill Goldberg

Nick Bertrand

President

Vice President

NMLS#355587 Phone: 303-796-1631

NMLS#653885 Phone: 303-497-0615

bgoldberg@homemortgagealliance.com

nbertrand@homemortgagealliance.com

Home Mortgage Alliance, LLC is registered as a Colorado Mortgage Company and a sponsored originator authorized to broker FHA and VA loans. NMLS# 1137507. Home Mortgage Alliance, LLC is regulated by the Colorado Divistion of Real Estate, and offers many loan products. Contact a Home Mortgage Alliance, LLC Representative to learn more. This is not a commitment to lend. Stearns, Lending, Inc. is regulated by the Colorado Division of Real Estate. NMLS# 1854.

www.homemortgagealliance.com | Corporate Office: 4601 DTC Blvd. #150, Denver, CO 80237 | 303-796-1631

34


Let us do the work for you. The insurance industry is experiencing significant legislative and economic changes. Accordingly, finding and placing insurance has become more time consuming, expensive and difficult.

Alliance Insurance, an affiliated partner of RE/MAX Alliance, is here to help. We are an independent agency representing most of the top carriers in Colorado with specialists in all fields. At Alliance, we strive to provide you and your clients with every available resource, service & product. If you want to save time, money & energy, let us do the work for you.

Home & Auto Associated discounts with a select number of carriers (up to 10%). We can also provide you with property reports for your real estate transactions - ask us about it. You and your customers can save up to 35% on home & auto insurance package deals.

AFLAC Associates Rates on Accident Policy, Cancer Policy and much more.

Delta Dental Negotiated Group Plan and Rates exclusively for RE/MAX Alliance Associates.

Disability Multi-life discount for RE/MAX Alliance Associates with one of the top insurance companies in the country.

Home | Auto | Life | Health ...and more

www.benefitsforalliance.com 35


Home | Auto | Life | Health ...and more

401(k) - Realty Retirement Alliance - www.RRA401K. com “Built for the Independent Real Estate Professional” �

� � � � �

Convenient - Contributions can be taken directly from closing and deposited directly into your personal 401(k). Open-Architecture - The freedom to choose from most mutual fund companies and select ETF’s. No proprietary funds and unbiased recommendations. Flexible - You may self-direct your account. Transparency - Full disclosure of fees and expenses in a very competitively priced product. Service - Accounts updated nightly, online access with a live customer service department.

More Discounts Home Buyer Discount Up to 20% for new home buyers.

Alliance Realtors & Employees Receive up to a 7% discount on home & auto.

Get an Annual Insurance Review Receive a complementary insurance review annually from Alliance Insurance Services to make sure you’re getting the most competitive rates and coverage on all your insurance products.

For more information on our services, check out our video on YouTube.

www.benefitsforalliance.com 36


Core Services

Relocation Services For Sale

REALTOR®

Relocation

www.Relocation.HomesInColorado.com

(303)

850-1855

RE/MAX Alliance offers a full-service Relocation Department to assist everyone from individuals and affinity programs to corporations and their relocating employees.  We provide clients with a wealth of information before their move to Colorado, along with a support system that enables them to quickly settle into their new home and community after their arrival. Our memberships with the Employee Relocation Council and Rocky Mountain Relocation Council enable us to receive the training and certifications needed to acquire Third Party Relocation Referrals.

There may be a time in your career that you will encounter a customer that is an employee with a corporation that is offering Relocation Benefits through a Third Party Relocation Company. This is where our Relocation Department can be an asset to your business. Because we maintain good relationships with the Third Party Relocation Companies, you would be able to have that customer request to use you as their Agent. When this occurs, please contact our department to “Register” the customer so we know when the referral comes in that this is a client request. Of course with all referrals you will need to pay referral fees to the Third Party Company and a Service Fee to RE/MAX Alliance. • Affiliations with major third party companies • Professional presentations to companies relocating to the area • Powerful presentations to assist you in developing relationships with companies • Professional relocation CDs, Maps, Online Guides to provide in-depth information about Denver and surrounding areas

Relocation Services Contacts Jan Reinhardt, Director of Relocation jan.reinhardt@homesincolorado.com Phone: 303-850-1855

Paula Budd, Relocation Manager, Associate Development paula.budd@homesincolorado.com Direct: 303-300-8930

37


Questions & Myths

Questions & Myths

The Bills are too high! This myth has been passed around the industry for years. RE/MAX is based on a maximum commission concept. Agents share expenses and keep the maximum amount of their commissions. This is customary for independent contractors in other industries. Under this arrangement, agents will always pay less of a business expense on an annualized basis. They look at the short term. They focus on when they pay, rather than how much. If you choose a brokerage using a traditional split system, you generally will pay more annually. The difference is that under traditional split arrangements the financial risk is shifted to the company and they must average a higher average return per agent than in a maximum commission company. In this business model, lower producing agents or new agents are subsidized by higher producing agents. All professional real estate companies have overhead to meet, and they know what they need to collect from their agents to meet it and make a profit. This is why in a traditional split scenario, as long as you are closing about ten sides a year or more, you will always pay more. Always! Our unprecedented growth and success with experienced agents is testimony to this.

Does RE/MAX hire new agents and do they have training? “RE/MAX only hires existing agents and not new”. In the beginning, 45 years ago, this was true. This was one of the organizing principles. RE/MAX only hired “all stars.” Hard working agents realized they were paying too much back to their broker when they worked on a percentage basis and discovered the benefits of working with other top agents at RE/MAX. By raising the hiring standards above the industry and demonstrating a system that helped agents achieve greater levels of success, RE/MAX avoided high turnover and a bad reputation for poor customer service. Things are different now. Training is now a necessity. The real estate sales industry is attracting more second-career agents than ever before. Professionals whose previous employers have been downsized are looking for new career paths. The average agent is now about 55 years old. College graduates are choosing real estate as their primary career path, rather than a second job. RE/MAX Alliance offers full training for newly licensed associates and a mentor program that includes one-on-one coaching, utilizing professionally produced audio, visual and printed materials. In addition, agents have access to RE/MAX University, with hours of 24/7 streaming educational content viewable online. In addition, RE/MAX Alliance provides many educational opportunities, some with CE credits on a monthly basis. For the new agents, we offer a transitional commission structure. There is no high monthly bill or high office overhead to worry about. But we expect you to work toward a base of business compatible with a maximum commission system. We are seeking full-time real estate professionals. We are dedicated to helping you succeed in your new career. 38


Questions & Myths

Is there a “team” environment at RE/MAX Alliance? RE/MAX has the best possible environment for shared values because our agents are united by their personal business philosophies, not what the company dictates. It is one of the best possible environments for associates because they are able to run their businesses without interference from big brother. We do not tell you where to advertise, the commission to charge, how to pay your team, or how to set-up your finances. This ability to operate independent of management binds our agents together in a way not offered by the competition. The RE/MAX annual convention routinely draws close to 10,000 agents. Ask any national trainer what company they do more business with, what agents invest more in themselves, and they will tell you, without question, RE/MAX is the backbone of their business. Our agents invest more in themselves and rely on each other more for sharing ideas, referrals, and motivation. Our people have a shared vision and guiding principles about their business. This is the strongest team, because it is bound by choice, not directive.

Is RE/MAX Alliance a full service company? RE/MAX Alliance has not only invested heavily in its infrastructure to support its agents, it has outpaced the competition because we have the ability to hear from the best in the business—other RE/MAX organizations and our parent company, RE/MAX, LLC. We service our agents in all facets of the business, from inputting listings to auditing files, to setting up showings. Our staff to agent ratio is among the highest in the market, and our staff turnover among the lowest. We have sophisticated company software to generate reports which assist agents in monitoring their business plans. We provide high–tech classroom capability. We support your marketing and advertising needs with in-house coordination and print discounts. We have on-site technology support, our own server and of course high-speed internet services. We could list more facts to dispel this myth. We also do more with less. RE/MAX Alliance is operated efficiently and returns a much higher percentage of agent’s company shared commission dollars back into the business. We do not charge our agents on a percentage basis, the net effect of which is penalizing top agents. We do not have mandatory meetings or requirements for you to use a certain lender or title company. We don’t promise you profits we don’t have and we don’t mandate the commission YOU charge. At RE/MAX Alliance you have all the benefits of a full service company without the interference that often goes with it.

RE/MAX has the best possible environment for shared values because our agents are united by their personal business philosophies, not what the company dictates.

39


Questions & Myths

In A Nutshell Commission Structure • The RE/MAX high compensation concept first attracted top-producing agents to RE/MAX and caused competitors to re-examine their traditional commission structures.

Associate Flexibility • RE/MAX Associates have the freedom to make core business decisions that keep them in control of their days and their futures, something not often found at other organizations.

Be Your Own Boss • Associates set their own income goals and schedules at RE/MAX. With RE/MAX, Associates can reduce their work hours without reducing their earnings, or work longer hours and increase their earnings. And with its dedication to promoting life balance, the network encourages Associates to play just as hard as they work.

Choose Your Expertise • RE/MAX Associates have the freedom to pursue any listings or sales specialties that pique their interest. The RE/MAX Web Roster lists dozens of residential and commercial specialty areas, such as luxury homes or land development, that Associates can declare.

Advertise on Your Terms • RE/MAX Associates choose how to market themselves to their communities and their clients. At RE/MAX, the Associate – not the Broker/Owner – determines how much to spend on individual advertising and personal promotion. And with RE/MAX, Associates receive the leads they generate.

Negotiate Your Commission Rates • Sales agents at other companies are often required to follow pre-established commission rates. Not at RE/MAX. Here, brokerages empower Associates to negotiate commission rates with clients.

Operate a Team • When you’re running your real estate sales business as a true business, the growth can quickly exceed one individual’s capabilities. RE/MAX pioneered agents’ use of licensed and unlicensed assistants, partners and teams. Today, some of the most successful agent-led sales teams in the industry call RE/MAX home.

Sources of Business • Thanks to a combination of professional experience, high commissions and attention to repeat and referral business, many RE/MAX Associates have a multitude of satisfied customers. • This repeat and referral base can help RE/MAX Associates withstand shifts in the real estate market. When a local market slows down, an agent with a solid contact base is prepared to weather the rocky times.

With the maximum commission concept of RE/MAX Alliance you’ll... • Have the knowledge and security in knowing your financial horizons are unrestricted and unlimited • Know that you truly have a return on your investment • Truly know the freedom you felt when you first chose a real estate career 40


A Few Last Words

A Few Last Words The Right Move The ultimate goal of most real estate professionals is a long, prosperous, enjoyable career. Realtors are uniquely fortunate in the sense that this goal can further be enhanced by the potential of unlimited earnings. Very few careers offer all these benefits. We at RE/MAX Alliance have maximized the benefits of a complete real estate career. Top-quality real estate professionals, when provided top-quality support systems and the synergy of working with likeminded professionals, will always out-perform the competition.

Why RE/MAX Alliance RE/MAX Alliance not only offers you a wide variety of financial models tailored to YOUR needs, but a full spectrum of benefits most agents want... • Market share • Technology • Training • Great facilities

• Supportive administrative staff • Management and leadership • Top brand name • Advertising penetration

• Referrals and leads • Innovative thinking • Tools and products to assist you • Visionary leadership into the future

To evaluate the benefits of RE/MAX Alliance affiliation, compare us with other companies. r

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Over 20 Business Centers to serve You 25+ Lead Generating Websites International Brand Recognition Professional, Customizable Marketing Materials 24/7 Training & Education Agent to Agent International Referral Network (no fees) Ability to Negotiate Commissions Maximum Commissions to Associates National Advertising Over 50% TV Share of Voice Professional Designation Courses Commercial / Investment Services Luxury Homes Program Approved Supplier Network

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Annual Conventions International Headquarters / Education Center in Denver Stability of Ownership Individual, Customizable Website Extensive Contract Training & Support with approved Addenda Contract Explanations and Clauses Paperless Transaction Platform Award Winning Management Team Dedicated On-Site Training Classrooms Professional, Experienced Staff On-Site Mortgage Services Education for New Agents In-House Advertising Assistance 41


Notes

Notes:

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DREAM BIG.


Home Office Arvada

Phone: 303-420-5352 Fax: 303-467-7848 5440 Ward Rd. Arvada, CO 80002 Each office independently owned and operated GEN 18.3

Why Choose RE/MAX Alliance  

When deciding to buy or sell your home, choosing the right real estate agent is important to ensure that the transaction goes smoothly. At R...

Why Choose RE/MAX Alliance  

When deciding to buy or sell your home, choosing the right real estate agent is important to ensure that the transaction goes smoothly. At R...