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Meet Related Realty Welcome home, Chicago. Related Realty is the residential brokerage division of Related Midwest, Chicago’s preeminent full-service real estate company with more than 25 years of experience developing, managing, consulting, and investing in Chicago’s luxury market. Leveraging the track records and vast networks of our marketleading brokers, Related Realty represents discerning buyers and sellers with a winning combination of expertise, exemplary standards of excellence, best-in-class technologies, innovative marketing, and unique services. We are on the cutting edge of technology through our use of advanced cloud-based transaction management and lead generation systems, which allow us to capture and convert your leads and seamlessly manage the resulting transaction. By utilizing our systems, we strive to achieve an unmatched level of accountability and transparency with our clients. With our tech-savvy marketing, we create customized strategies to promote your property to attract and retain buyers. Our exclusive Marketing Concierge supports our agents with all of your marketing needs so that our agents are equipped with the resources needed to focus on what they do best – selling your home in the shortest amount of time at the highest possible price. Thank you for selecting our team to serve you and assist you throughout the process. We’re excited to start working with you, side by side. Best regards,

David Wolf


The Art of Pricing


The combination of the right time and the right price is essential for a successful selling process. The first 30 days on the market are important, as buyers show increased activity for new listings and start looking for price adjustments for properties that sit longer on the market. An accurate and compelling initial asking price ensures that you receive the highest sales price with the shortest market time. With Related Realty, we ensure that your listing is effectively prepared for market with optimal positioning and strategic pricing so that your property sells faster than your competition.

Why is accurate pricing so critical? An effectively priced property sells on average for a higher price in a shorter amount of time than listings that are not properly prepared and staged or require price changes. Price reductions = Lower offers Extended market time = Lower offers, more property wear and tear, and additional carrying costs

Why is effective preparation so crucial? Not only is it essential in helping buyers visualize living in your home, our experience has shown that optimizing staging and investing in small improvements adds to your property’s value, allowing it to stand out from the competition. On average, an effectively staged and prepared property sells at a higher price and more quickly.


At Related Realty, we perform a thorough comprehensive pricing analysis utilizing a combination of data from MLS/MRED, tax records, and additional real estate metrics to determine the best position and asking price for your property. We also consider the following factors:

1.

Comparative market analysis: Comparison of similar properties currently on the market, along with closed, pending and active listings

2.

Building or block inventory analysis: Review of sales activity in your building or on your block

3.

Price per square foot analysis: Audit of the sold price per square foot of recently closed, pending, and active properties

4.

Market analysis: Outlook on economic and market conditions, competition, seasonality, and trends

5.

Property condition assessment: Pros and cons of your property, notable features, and aesthetics

6.

Lending market assessment: Consideration of the lending environment, including rates, programs, and loan availability for buyers


Our Listing Process


Our goal at Related Realty is to help you enhance the marketability of your property and attract a wide audience of buyers. And with our team of market-leading brokers working on your behalf — out in front and behind the scenes — you have the greatest opportunity to optimize the sale of your home and make the experience a satisfying, fulfilling one.

To make the listing process efficient, transparent and effective, we take a thorough and analytical approach, which includes the following steps:

1.

Overview of your property: History, improvements, notable features

4.

Pricing and timeline: Your needs, schedule, suggested and expected price, expected days on market, the best time to list, marketing calendar

2.

Analysis of market conditions: Seasonality, trends, velocity

5.

Pre-Listing recommendation: Staging recommendations, cosmetic improvements, and property enhancements

3.

Comprehensive Pricing Analysis: Comparable property analysis, building or block inventory analysis, price per square foot analysis

6.

Explanation of our unique transaction management process


7.

Overview of process and expectations

8.

Q&A session

9. Marketing preparation: Photography and floor plan sessions, collateral creation

10. Marketing strategy and execution: Create, finalize, and implement marketing plan


Our Marketing Tools


Our Philosophy As Chicago’s premier real estate brokerage, Related Realty has a progressive approach to marketing and selling real estate and an expansive network of brokers and clients to deliver maximum results for your listing. Through our extensive experience, we know exactly where and how property buyers look for listings. We use our research and knowledge to develop a comprehensive marketing strategy by covering all the proven and effective marketing outlets to ensure that your listing gets optimal exposure. We value client satisfaction, and we believe that the more support we provide to our agents, the better they can serve you. In addition to providing our agents with advanced tools and technology, we also provide an exclusive Marketing Concierge, an in-office marketing assistant whose sole focus is supporting our agents with marketing and business-related tasks. These resources allow your agent to focus on doing what they do best – selling your home at the highest possible price in the shortest amount of time.


Tactical Approach Constantly forward thinking, we stay ahead of the trend and always utilize the most cutting-edge technology. Our marketing strategies include a unique combination of proven tactics that expand awareness and exposure, while effectively and accurately positioning your property:

1.

Through our experience, we bring optimal exposure to your listing through a wide array of marketing outlets

2.

We possess an extensive network of clients and other agents to whom we market your listing

3.

Our culture intentionally elevates the level of communication with our clients, resulting in more successful transactions

4. Our agents have an unmatched level of support and access to resources, which gives them a competitive edge when it comes to selling your property

5.

Pre-Listing recommendation: Staging recommendations, cosmetic improvements, and property enhancements

6. Explanation of our unique transaction management process


Digital Marketing Online Social Media Through our cloud-based system, your listing is integrated with numerous social outlets, allowing you and your agent to promote your listing through Facebook, Twitter, LinkedIn and Google+.

Enhanced Web Presence Your listing receives its own web page. Additionally, we feature your property on RelatedRealtyChicago.com, and your listing will receive enhanced status on hundreds of top real estate sites including Trulia, Zillow, Realtor.com, Homefinder.com, AOL, and Yahoo.

Increased Search Engine Optimization We work with a professional digital marketing firm to increase your listing’s Search Engine Optimization through keywords, video usage, and other online content. Our digital marketing firm creates a marketing kit for each listing, including a press release and/or blog post highlighting the listing for syndication on various online news outlets.

FOR INMEDIATE PRICING, INFO AND PHOTOS Text

"Related Realty" to 90210

Mobile Your listing is prominently positioned on the “Featured” spot of your agent’s mobile card. When consumers text your agent’s personalized keyword to “90210,” they will be able to see property information, request a showing, and view property tours and photos. Your agent immediately receives the lead’s phone number, allowing for immediate response.


Direct Marketing Direct Mail Our direct mail options include postcards and fliers that further promote your listing to our vast network of top Chicago agents and clients.

Look What's New!

Electronic

Email blasts, online brochures, and announcements about your listing are distributed to our expansive database of top Chicago agents as well as our client database. Email blasts, online brochures, and announcements about your listing are distributed to our expansive database of top Chicago agents as well as our client database.

320 ERIE

320 ERIE

320 ERIE

Email blasts, online brochures, and announcements

Email blasts, online brochures, and announcements

Email blasts, online brochures, and announcements

Email blasts, online brochures, and announcements about your listing are distributed to our expansive database of top Chicago agents as well as our client database.

Lead and Transaction Management Our innovative cloud-based system allows us to quickly respond to and strategically follow up with leads for your property. And with our automated transaction management system, your transaction will be diligently managed from start to finish.

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Collateral Signage We strategically install custom steel panel signs in the best location for your property, where applicable.

John Agent 312.832.2300 Text “John Agent” to 90210

Open House John Agent 312.832.2300

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Brochures Volorro es aut quam, nos as aborum solescias aut

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1920 N Leavitt St Bucktown

We create full-color, professionally-designed brochures customized for your property. Brochures are also available in PDF and formats for e-blasts.

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Print Print marketing includes optional custom ads in key publications, such as Chicago Social, Ultimate Address, Chicago Agent, and Crain’s.


Grassroots Reverse Prospecting Every week, we reach out to other agents who have sent your listing to their clients through the MRED system. This allows us to proactively work with those agents to sell your property.

Outreach We place calls and send emails to our vast network of top local agents to inform them of your listing.

Broker Open Houses We hold Broker Open Houses exclusively for licensed brokers to view your property before bringing their clients through. This allows increased networking from broker to broker and creates more publicity and knowledge about the listing.


350 W Hubbard Chicago, IL 60654 Phone: 312.832.2300 Fax: 312.832.4120

RelatedRealtyChicago.com Text “Related Realty” to 90210


Listing Presentation