Music Video by Genre Common conventions in an Indie music video: • Colours represent moods or can represent drug use. Such as in the music video of Champagne Supernova by Oasis • Rotations connoting a birds eye view • Psychedelic references and images • Blurring and out of focus shots portray drug use • Slow motion and Time Lapses such as Incubus – Wish You Were Here • Indie music videos suggest a carefree lifestyle • Close-‐ups of the lead singer shows how good looking they are • Indie music videos are commonly performance videos with references of surrealism or narrative. • They are also youth orientated
Common conventions of a rock music video: • Performance from the band • Commonly needs to capture the excitement of the event as many rock bands tour and need to promote the live event in order to sell tickets • Men are dominant • Leather, whips chains, piercings, tattoos, common play on fears i.e. spiders, bats, snakes etc.
Common conventions of a Pop music video: • Close-‐ups and star construction create the image of the singer through video • A dance routine is commonly used in pop music videos as it shows off their talent • Good looking women are dominant • A pop music video is usually a narrative and performance video • There is a high budget for pop music videos as they have to pay for a large amount of people such as choreographers and lighting etc • There is limited clothing and sexual references such as Britney Spears video for ‘Toxic’
Common conventions of an Alternative music video: • Alternative music videos are usually about an idea • They can sometimes be used to make a statement such as MIA – Born Free • They are commonly surrealist as they have a low budget and are simply made • Edwyn Collins – Do It Again uses more software and less filming