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Welcome to the world of Reima AUTU M N / WI NTE R ’ 18


Our story As the world’s leading premium performance wear brand dedicated to active kids, we know how to keep kids comfortable, even in challenging weather. With Nordic know-how — and unparalleled expertise in materials and kids’ needs — we design durable clothes that withstand even the most demanding environments.

75 YEARS OF COM FORT With roots in Kankaanpää, Finland, Reima got its start in 1944 when we began converting used army uniforms into work wear. In 1945, we turned our focus to children’s clothing. Our dedication to creating comfortable, sustainable kidswear has grown more every year, and today it’s our sole focus, with an expertise and passion that no other company in the world possesses.


Reima is built on superior functionality and performance D E CA D E S O F N O R D I C D E S I G N

1995

1944

Waterproof & breathable Reimatec material introduced

Reima founded in Finland

1966

Water-repellent Enstex material introduced

2008

Play Layers layered clothing concept launched

2004

Reima shoe collection launched

2012

2016

First store in Beijing opened

2011

SunProof collection launched

ReimaGO launched and acquisition of Finnish Baby Box

2015

Reima available in 30 countries

2015 Reima available in 30 countries

2017

2018

2017

2018

Reima available in 70 countries

Global Ecommerce platform launched

Recycling through second life

Toddler Box launched


BEANIE CLOUDY, REIMATEC WINTER JACKET INARI, BEANIE NORDKAPP, REIMATEC WINTER JACKET NAAPURI, BEANIE MELBU, REIMATEC WINTER JACKET FURU


R E I M A E N C O U R AG E S C H I L D R E N TO L I V E A N D LOV E A DV E N T U R E , I N S P I R I N G A G E T- U P - A N D - G O AT T I T U D E T H AT ’ L L S TAY WITH THEM FOREVER

Whatever the weather, the time, the season or the place. It emboldens kids to explore their world, enriching their lives and ours. That’s been the Reima way since 1944. And that’s how it will always be, pure and simple.


BEANIE NORDKAPP, SCARF KESY, DOWN JACKET JUSSI, FLEECE SWEATER NORTHERN, GLOVES SUPI, JEANS TRICK, REIMATEC SHOES WANDER BEANIE CLOUDY, SCARF KESY, DOWN JACKET JUURI, GLOVES SUPI, LEGGINGS SPARV, REIMATEC SHOES LAPLANDER


BEANIE CLOUDY, SCARF KESY, DOWN JACKET JUURI, GLOVES SUPI, LEGGINGS SPARV, REIMATEC SHOES LAPLANDER, BEANIE NORDKAPP, SCARF KESY, DOWN JACKET JUSSI, FLEECE SWEATER NORTHERN, JEANS TRICK, GLOVES SUPI


AUTU M N

WINTER

Reima offers a year-round, head-to-toe wardrobe for active kids under 12 years old BEANIE KOLMIO, RAINCOAT VESI, GLOVES SUPI, RAIN PANTS LAMMIKKO, RUBBER BOOTS TAIKA BEANIE NORDKAPP, REIMATEC WINTER JACKET NAAPURI, SCARF SNOWMAN


SPRING

SUMMER


Our view on responsibility F R O M H A P P Y K I D S T O H E A LT H Y P L A N E T


I N S P I R I N G H E A LT H Y L I V I N G Reima products are designed to inspire, to encourage children to explore the world and discover the joy of movement that will stay with them forever. SAF E , S N UG AN D S ECU RE Every Reima product is designed with your children’s safety and comfort in mind. From the materials down to the smallest detail, we ensure that every bit is non-toxic and safe. A C L E A N P L A N E T T O P L AY O N As parents, it’s our responsibility to safeguard our children. This means safeguarding the planet, too. Reima kidswear is designed to last, for less wear and tear on our world. W E VA LU E V I S I B I L I T Y We like to keep our promises, which is why visibility within our value chain is an important part of our code of ethics.

BEANIE MELBU, SUNGLASSES HAMINA, REIMATEC WINTER JACKET TORNGAT, SWEATER RIDDLE, REIMATEC WINTER PANTS TAKEOFF


For dreamers and doers alike


BEANIE NORDKAPP, REIMATEC WINTER JACKET NAAPURI, SCARF SNOWMAN, BEANIE CLOUDY, REIMATEC WINTER JACKET INARI, GLOVES SUPI, JEANS FLIP, REIMATEC BOOTS FREDDO, BEANIE NAASKO, REIMATEC DOWN JACKET WAKEN, REIMATEC WINTER OVERALL REACH, BEANIE MELBU, BEANIE MIKKU, REIMATEC WINTER JACKET WHEELER, REIMATEC WINTER PANTS WINGON, BEANIE KENAI, REIMATEC WINTER JACKET SKAIDI


Layer up for maximum comfort F U N W E AT H E R FAC T S • Wind chill can affect how we experience the actual temperature. • Physical activity warms us up. We need less clothes the more we move. • Humidity, within clothing and outdoors, cools us down. • These factors affect the types and amount of clothing required to feel comfortable.

When we spend time outdoors, clothing needs to adjust to our activity levels so that we don’t get too hot or too cold. Happily, comfort is a simple concept: a moisture-wicking inner layer, warm mid layers, and a breathable outer layer.


1 . C O M F O R T S TA R T S F R O M W I T H I N Did you know that wet skin cools 25 times faster than dry skin? That’s why it’s essential to keep moisture away in winter. All Reima base layers are soft, with flat seams that won’t chafe. 2 . M I D L AY E R S A R E F O R WA R M T H Mid layers are what keep us warm, so choose light, breathable, quick-dry materials. Wool is warm even when moist. 3 . O U T E R L AY E R S A R E F O R PROTECTION Traditional rainwear works for rain, but what about more challenging weather? For all-weather comfort, choose waterproof, breathable Reimatec. For the warmest insulation, down is the top choice.

BEANIE MELBU, SWEATER MICOUA, SWEATER SLY, REIMATEC WINTER JACKET WHEELER, REIMATEC WINTER PANTS WINGON, GLOVES HARALD


T H E U LT I M AT E C O L D W E AT H E R C H A M P I O N

Super warm, super light, easy care. DIRT AND WATER

DIRT AND WATER

DIRT AND WATER

REPELLENT MATERIAL

REPELLENT MATERIAL

REPELLENT MATERIAL

A safe, detachable hood with velcro closures that can be folded when not in use.

RDS certified responsible down inside.

Dedicated pocket for the ReimaGO activity sensor.

Idenden toresto te porum as Idenden toresto te porum as Idenden toresto te porum as ut ut adis to soluptam esediand ut adis to soluptam esediand adis to soluptam esediand quam se. quam se. quam se.

The inner cuffs and powder skirt will keep the snow out.

Waterproof and elastic Reimatec material.


BEANIE DIMMA, REIMATEC DOWN JACKET WAKEN, REIMATEC WINTER PANTS TAKEOFF


Designed to last CHOOSE A PRODUCT WITH A LONGE R LIFETIME Even with just one child in the family, it pays to invest in durability. Kids often grow before they wear out a garment, and relatives or friends will be happy to give a new home to a classic Reima garment. Thank you, says Mother Earth.

THERMAL SET LANI, REIMATEC WINTER PANTS TAKEOFF, REIMATEC WINTER PANTS WINGON, REIMATEC PANTS TIKSI


FEEL THE DIFFERENCE

Adjustable suspenders and waist.

Dedicated pocket for the ReimaGO activity sensor.

Comfortable, detachable back warmer.

Adjustable waistline for a perfect fit.

Rule over harsh conditions WATER PILLAR OVER 15,000 MM.

Reima Flex insulation for optimal warmth and freedom of movement.

Reinforced leg ends.

Snow gaiters inside.

WARM INSULATION

WATER AND DIRT REPELLENT

We sealed the seams, Reima Flex bends Safe, fluorocarbon free too, so you can be sure with you for warmth BIONIC-FINISH® ECO the water stays out. without bulk. keeps your pants looking neat.


Reima grows together with kids T R U E C O M FO RT CA N ’ T B E C O P I E D Every design begins with children’s needs, abilities and activity. Age groups have different needs, down to the smallest details. Kids grow fast! Our products have room to grow – at least +6 cm.


FIT TIPS

THERMAL SET LANI

u

Reima is sized according to the height of the child (size 104 = 104 cm) plus room for growth for one season. An outfit bought in autumn should fit comfortably through winter.

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It’s best to buy items that fit well. Too-big garments can be uncomfortable and difficult to move in, and rolled-up pant legs can get caught under the heel and be damaged.

u

If you buy one size larger than the child’s current height, be sure to adjust the fit of the outfit. Avoid wear and tear by adjusting pant legs to ankle height, and adjust the waist to fit properly.

u

An overall fits right if there is some slack in the back when crouching. Wrists should be covered when arms are raised to shoulder level.

u

Reima products make great hand-me-downs! They can usually be worn by several kids.


REIMATEC WINTER JACKET TROMVIK, MITTENS RIGGU, REIMATEC WINTER PANTS WINGON


Winning details T RO M V I K JAC K E T

WATER PILLAR OVER 15,000 MM.

ELASTIC MATERIAL

FOR SKIING AND WINTER ACTIVITIES

You don’t want to get any water or snow inside your outfit. Seam-sealed Reimatec® will see to it that you won’t.

Stretch your limits. Reimatec Stretch flexes for freedom of movement.

Powder skirt, pockets for ski pass and goggles, head set cord loops...and even space for the ReimaGO activity sensor!


Stand strong against the elements Tough conditions need tough clothes. When snow and ice put your gear to the test, every detail counts. You can rely on Reima for innovative designs that can weather the weather, at the top of the slopes or on city streets.

REIMATEC WINTER OVERALL REACH, REIMATEC MITTENS SUUNTA, REIMATEC WINTER JACKET KATMAI, REIMATEC WINTER PANTS TAKEOFF, REIMATEC WINTER JACKET RONDANE, REIMATEC WINTER PANTS PROCYON


PUT THE FUN IN FUNCTIONAL The wearable ReimaGO activity sensor makes moving fun! Developed in cooperation with Suunto, ReimaGO inspires kids to get active and GO, with exciting worlds to explore and fun challenges.

Developed with


Proven performance aces the test In 2018, the Norwegian Institute for Water Research evaluated a random selection of products from 34 well-known European kidswear brands. Only three brands proved to be fully toxin-free, and Reima was one of them.

REIMATEC WINTER OVERALL VUORET, REIMATEC MITTENS OTE, REIMATEC SHOES LAPLANDER


2 0 1 8 B Ä S T I T E S T, S W E D E N Reimatec Stavanger overall best in test

2 0 1 4 L O P P I PA N E L , S W E D E N 3rd place, Trondheim most waterproof of all

2 0 1 7 FA M I L I E K L U B B E N , N O R WAY Shared 1st place e for Reimatec Suoja

2 0 1 4 F O R A L D R E O G B A R N , N O R WAY Shared 3rd place, top durability and breathability

2 0 1 7 VG FA M I L I E K L U B B E N , N O R WAY Shared 1st place for Reimatec Tornio

2 0 1 3 T E S T- N U . D K Reima overalls are credited as being generally the best, based on several different tests over the past years

2 0 1 6 F O R E L D R E & B A R N , N O R WAY Swedish Testfakta chooses Reimatec+ Stavanger overall as the best on the market 2 0 1 5 B Ä S T I T E S T, S W E D E N Swedish “Bäst i Test” www.bäst-i-test.se chooses Reimatec Copenhagen overall as the best in its class 2 0 1 4 TÆ N K M AG A Z I N E , D E N M A R K 3rd place, Tromssa most durable in test

2 0 1 2 B Ä S T- I -T E S T. S E , S W E D E N Reimatec+ overall wins field test of winter 2011-2012 2 0 1 2 & 2 0 1 1 T E S T FA K TA , S W E D E N Reimatec+ most durable in overall test 2 0 1 1 TÆ N K M AG A Z I N E , D E N M A R K Reimatec overall is the winner 2010 NORWEG IAN CONSU M E R C O U N C I L A N D G R Ø N N H V E R DAG Reimatec overall is most chemical-free in test

BEST IN TEST

Best-in-Test 2 0 1 8


BEANIE CLOUDY, BEANIE MELBU, FLEECE SWEATER NORTHERN


RIGHT PAGE: CAP LEMET, REIMATEC DOWN JACKET UGRA, FLEECE SWEATER NORTHERN, REIMATEC WINTER OVERALL NUVVUS, BEANIE ENGVIK, REIMATEC WINTER JACKET SATU, FLEECE SWEATER NORTHERN


Soft and warm to meet the world WAT E R P R O O F T O D I S C O V E R I T

Our softshell material is loved by kids, and praised for its lightness and elasticity. Best of all, it keeps water out on wet days.


SOFTSHELL JACKET MILOT, SCARF KOLA, GLOVES SUPI, JEANS TRICK, BEANIE KOLMIO, SOFTSHELL JACKET MINGAN, JEANS FLIP, REIMATEC SHOES PATTER WASH


A step ahead Footwear should make life easier with every step. Reima Wetter is not only comfortable, but waterproof, breathable and machine-washable, too.

LEFT PAGE: BEANIE YOHO, SOFTSHELL JACKET MILOT, SWEATER LJUNG, SOFTSHELL PANTS IDEA, REIMATEC SHOES WETTER WASH RIGHT PAGE: BEANIE KOLMIO, FLEECE SWEATER NORTHERN, DOWN JACKET MINNA, JEANS TRICK, REIMATEC SHOES WETTER WASH


L I T T L E F E E T G R O W FA S T

61û48Õ1

N 5Ó

|

N | 22û2 3Õ40ÓE 8Õ15Ó 61û4 E | 40Ó Õ 3 û2 22

According to research, up to 70% of kids wear shoes that are too small – and most of them can’t say whether their shoes are roomy enough. We designed our easy-to-use, removable Happy Fit insole to fix this problem. When toes touch the line, it’s time to size up!

US 8,5/9 | CM 16,70 CN 175 (1,5)

25 AG E ( Y E A R S )

1–3 3-6 6-10

G ROW TH S PE E D

1.5 mm/mo 1.0 mm/mo less than 1.0 mm/mo

M E A S U R E F R E Q U E N CY

every 2 months every 4 months every 6 months


Responsible warmth The Responsible Down Standard label guarantees ethical production. This means that the ducks and geese that provide their down and feathers for Reima wear are treated humanely and with respect.

LEFT PAGE: HOODIE WAPUSK, SHIRT KAMET, FLEECE SWEATER NORTHERN, WINTER SKIRT FLOORA, SOFTSHELL PANTS IDEA RIGHT PAGE: DOWN JACKET MINNA, FLEECE SWEATER NORTHERN, WINTER SKIRT FLOORA, SOFTSHELL PANTS IDEA, HOODIE WAPUSK, LEGGINGS SPARV


FOUR STYLES IN ONE

Removable hood. Responsible 60 down/40 feather insulation is very light and warm.

Removable sleeves with easy-to-use zip attachment.

Water repellent with fluorocarbon-free BIONIC-FINISH® ECO.


Warm inside, active outside S E I L A N D JAC K E T

WATER PILLAR OVER 10,000 MM.

THREE IN ONE

WATER AND DIRT REPELLENT

The sealed seams are waterproof, too.

The quilted liner adds practical versatility.

Water repellent with fluorocarbon-free BIONIC-FINISH® ECO.

REIMATEC WINTER JACKET SEILAND, REIMATEC PANTS TIKSI


Reima World We want to build a better world for kids, where they’re free to explore, discover, and live a life filled with movement – and we want our friends to help us build this world! When we teach our kids the joy of movement, we teach them a lifetime of healthy choices. Together, we can make a difference in the well-being of this generation and the next.


BEANIE KOBUK, REIMATEC WINTER JACKET SEILAND, BEANIE KOLMIO, SCARF KOLA


Join us at reimaworld.com and receive tools, tips, inspiration and projects for active lifestyles for the whole family.


BEANIE KOLMIO, DOWN VEST FAUNA, SWEATER LJUNG, JOGGERS HYDDE, GLOVES RIMO, REIMATEC SHOES WETTER WASH, CAP LEMET, BEANIE TANSSI, DOWN JACKET FERN, JOGGERS DAWN, DOWN JACKET FILPA, SCARF KOLA, SHIRT KAMET, SKIRT RAE, LEGGINS SIVAKKA, MITTENS PYRY, RUBBER BOOTS TAIKA


FRONT COVER: BEANIE NORDKAPP, SCARF KESY, DOWN JACKET JUSSI, GLOVES SUPI, JEANS TRICK, BEANIE CLOUDY, SCARF KESY, DOWN JACKET JUURI BACK COVER: BACKPACK LIMITYS, BEANIE KOLMIO, DOWN VEST FAUNA, SWEATER LJUNG, BEANIE TANSSI, DOWN JACKET FERN, DOWN JACKET FILPA, BACKPACK ELOISA, GLOVES SUPI, CAP LEMET

Reima AUTUMN / WINTER ’18  
Reima AUTUMN / WINTER ’18