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AS THE OWNER AND TOUR DE FORCE BEHIND PERCH, LAURIE O’CONNELL SPLITS HER TIME BETWEEN VAIL AND CHERRY CREEK. Get to know the former New Yorker whose fashion tenure at J.Crew, Calvin Klein and Condé Nast eventually led her to Colorado, where she’s dressing Cherry Creek women in indelible style.

Who is your style icon?

A little bit about your background in fashion: I started working for J.Crew in their catalog division right out of college. It was the perfect NYC job – I got to play with clothes all day! After J.Crew, I worked for a fashion photographer, worked at Calvin Klein (in the Carolyn Bessette days) and for Condé Nast magazines as a Photo Editor. I had a wonderful career in New York and brought all of my knowledge here to Colorado, and Perch had been percolating all of that time.

Why did you start Perch and what made you open a location in Cherry Creek? When I first moved to Colorado, I had a variety of sales jobs. None of them were satisfying my creative side. I started asking people where they shopped and no one had a good answer. Vail needed a contemporary boutique and I needed Perch - it was a great fit! Cherry Creek happened because one of my customers wanted it to happen so badly that she found me the real estate - I couldn’t really say no!

How would you describe your personal style? My J.Crew roots will always stay with me. I am a “modern” prep at heart - I love stripes, blazers and anything navy!

My Grandfather actually... he wore Lilly Pulitzer blazers and Gucci loafers, he loved bright colors! He looked amazing in a tuxedo and charmed the heck out of everyone. Growing up, I just loved to see what he was going to wear next.

gal about town

LAURIE O’CONNELL | PERCH

Most days, you can find me wearing… Something navy, usually a Veronica Beard blazer and my animal print mules.

Go-to look for a night out? For me, an Ulla Johnson top and some ponte pants. For my clients, something metallic and sexy!

Items you are coveting for Fall/Winter? There is an “Après Ski” sweater movement happening so I am loving all of the ski inspired looks! I also love Moussy jeans - they look great on everyone!

When you’re in Cherry Creek, what’s your favorite restaurant to grab dinner? Quality Italian

What about a cocktail? Where and what’s your order? The Gardener from Matsuhisa with blanco tequila - it’s so delicious!

Beauty product you can’t live without? Beautycounter’s Nourishing Rosewater Mist and Sara Happ’s lip gloss.

Favorite designers? Veronica Beard is really killing it! I don’t know of another designer where a woman could fill her entire closet with it and still want more. The Veronicas (there are two Veronica Beards who started the company) are both gorgeous and amazing women. I like to get behind a line where the company is doing good things for the community. I also love Derek Lam 10 Crosby lately and I adore Jonathan Simkhai!

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perchvail.com / @perchdenver

@CHE RRYCRE E K MAG

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