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F R O N T I E R C U L T U R E

M U S E U M


TABLE OF CONTENTS INTRODUCTION Museum Director Letter Brand Image Message How to use this manual

PRIMARY IDENTITY ELEMENTS Brand Overview Logo, logotype, signature Typography Color Palette Pictograms Staging requirements Sizing Unacceptable usage Grids

SELECTED IDENTITY APPLICATIONS Business Cards Stationery Environmental Signage Ephemeral Print Communication Web

CONTACT INFORMATION


MUSEUM DIRECTOR LETTER Our number one priority is to provide the public with current and new permanent and temporary exhibits, the acquisition and reconstruction of historic buildings, the reproduction of historic buildings and furnishings, and the preservation of historic buildings and artifacts at the Frontier Culture Museum. The Museum also provides the public with resources for illuminating teacher education programs, entertaining lectures, workshops, special programs, and opportunities for school field trips.


BRAND IMAGE MESSAGE Branding is a vital part of a company. A visual logo is the first thing that a consumer takes in. Because of this the brand needs to be strong and covey exactly what the company wants it too. The brand becomes part of a system, building upon itself. by keeping with these guidlines a designer protects the logo as well as the integrity of the message that the company wants to send.


HOW TO USE THIS MANUAL In order to keep the integrity of the logo type alive over time it is vital to follow the guidelines set up in this manual. The brand identity embodies what we do. A carefully managed and well implemented brand identity program will help carry out our message. These guidlines are provided to ensure the correct and consistent use of the brand identity system. Along with the brandmark, typography, color palette and other visual elements, specific directions are included to help you manage your visual comunication.


BRAND OVERVIEW The brand of the Frontier Culture Museum is to provide the public with current and new permanent and temporary exhibits, the acquisition and reconstruction of historic buildings, the reproduction of historic buildings and furnishings, and the preservation of historic buildings and artifacts at the Frontier Culture Museum. The Museum also provides the public with resources for illuminating teacher education programs, entertaining lectures, workshops, special programs, and opportunities for school field trips.


SIGNATURE F R O N T I E R C U L T U R E

M U S E U M

LOGOTYPE F R O N T I E R

C U L T U R E

M U S E U M

LOGO


TYPOGRAPHY

Quicksand Light: abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789&?{}


COLOR PALETTE


PICTOGRAMS


STAGING REQUIREMENTS The Logo is the identifying mark of the museum. It must maintain the focus and not be interupted in its application. The negative space that must be maintained around the logois equal to the height of the bisons back.


10mm

09mm

SIZING The mimimum size of the Frontier Museum logotype must not be less than 10mm in width. The symbol is also measured across its width. The minimum size of the Frontier museum symbol must not be less than 09mm in width. *note the example shown is not to scale.


UNACCEPTABLE USAGE

Incorrect slant

Do not repostion or move words.

Do not alter or distort in any way.

Do not alter the colors.


GRIDS Grids are some of the most useful tools in an identity system. They provide a consistent framework for communications and help establish information hierarchies, making it quicker and easier for audiences to find the information they need. These grids will help you place copy and imagery in a consistent manner. All grids should have a margin on all sides. They should be one of the following: 4 column, 5 column, or six column.


BUSINESS CARDS The front of the business card cantains the signature. The back of the business card contains contact information in the same format as the letterhead. A 1/2 inch of whate space should be kept around the type and signature at all times.


STATIONERY The identity system is carried into other applications including stationary. Adequate white space allows the heaviness of the mark to be successful. A general writing space of 5” by 7” allows for clean legible writing. The area should begin 1” from the top edge of the paper and 1” should be left between the stationary information and any writing.


ENVIRONMENTAL SIGNAGE Signage provides a means to consistently identify, locate, direct, and inform the museum’s location. Shown here is an example of an exterior sign. It is recommended that the logotype be placed against a burnt orange backround to ensure its originality.


EPHEMERAL


PRINT COMMUNICATION


WEB


CONTACT INFORMATION FRONTIER CULTURE MUSEUM P.O. BOX 810 1290 RICHMOND ROAD STAUNTON, VIRGINIA 24401 540.332.7850

RACHEL HARRELL Graphic Designer reharrell5651@pointloma.edu 302.727.6314



Standardsmanual rachelharrell2