Issuu on Google+

F R O N T I E R C U L T U R E

M U S E U M


TABLE OF CONTENTS INTRODUCTION Museum Director Letter Brand Image Message How to use this manual

PRIMARY IDENTITY ELEMENTS Brand Overview Logo, logotype, signature Typography Color Palette Pictograms Staging requirements Sizing Unacceptable usage Grids

SELECTED IDENTITY APPLICATIONS Business Cards Stationery Environmental Signage Ephemeral Print Communication Web

CONTACT INFORMATION


BRAND IMAGE MESSAGE

MUSEUM DIRECTOR LETTER Our number one priority is to provide the public with

Branding is a vital part of a company. A visual logo is

current and new permanent and temporary exhibits, the

the first thing that a consumer takes in. Because of this

acquisition and reconstruction of historic buildings, the

the brand needs to be strong and covey exactly what

reproduction of historic buildings and furnishings, and

the company wants it too. The brand becomes part of

the preservation of historic buildings and artifacts at the

a system, building upon itself. by keeping with these

Frontier Culture Museum. The Museum also provides the

guidlines a designer protects the logo as well as the

public with resources for illuminating teacher education

integrity of the message that the company wants to send.

programs, entertaining lectures, workshops, special programs, and opportunities for school field trips.


BRAND OVERVIEW

HOW TO USE THIS MANUAL In order to keep the integrity of the logo type alive

The brand of the Frontier Culture Museum is to provide

over time it is vital to follow the guidelines set up in this

the public with current and new permanent and

manual. The brand identity embodies what we do. A

temporary exhibits, the acquisition and reconstruction of

carefully managed and well implemented brand identity

historic buildings, the reproduction of historic buildings

program will help carry out our message. These guidlines

and furnishings, and the preservation of historic buildings

are provided to ensure the correct and consistent use

and artifacts at the Frontier Culture Museum. The

of the brand identity system. Along with the brandmark,

Museum also provides the public with resources for

typography, color palette and other visual elements,

illuminating teacher education programs, entertaining

specific directions are included to help you manage your

lectures, workshops, special programs, and opportunities

visual comunication.

for school field trips.


SIGNATURE F R O N T I E R C U L T U R E

M U S E U M

LOGOTYPE F R O N T I E R

C U L T U R E

M U S E U M

LOGO

TYPOGRAPHY

Quicksand Light: abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789&?{}


PICTOGRAMS

COLOR PALETTE


10mm

09mm

STAGING REQUIREMENTS

SIZING The Logo is the identifying mark of the museum. It

The mimimum size of the Frontier Museum logotype

must maintain the focus and not be interupted in its

must not be less than 10mm in width. The symbol is also

application. The negative space that must be maintained

measured across its width. The minimum size of the

around the logois equal to the height of the bisons back.

Frontier museum symbol must not be less than 09mm in width. *note the example shown is not to scale.


UNACCEPTABLE USAGE

Incorrect slant

GRIDS Grids are some of the most useful tools in an identity Do not repostion or move words.

system. They provide a consistent framework for communications and help establish information hierarchies, making it quicker and easier for audiences to find the information they need. These grids will help you place copy and imagery in a consistent manner. All grids

Do not alter or distort in any way.

should have a margin on all sides. They should be one of the following: 4 column, 5 column, or six column.

Do not alter the colors.


STATIONERY

BUSINESS CARDS The front of the business card cantains the signature.

The identity system is carried into other applications including stationary. Adequate

The back of the business card contains contact

white space allows the heaviness of the mark to be successful. A general writing space

information in the same format as the letterhead. A 1/2

of 5” by 7” allows for clean legible writing. The area should begin 1” from the top edge

inch of whate space should be kept around the type

of the paper and 1” should be left between the stationary information and any writing.

and signature at all times.


EPHEMERAL

ENVIRONMENTAL SIGNAGE Signage provides a means to consistently identify, locate, direct, and inform the museum’s location. Shown here is an example of an exterior sign. It is recommended that the logotype be placed against a burnt orange backround to ensure its originality.


PRINT COMMUNICATION

WEB


CONTACT INFORMATION FRONTIER CULTURE MUSEUM P.O. BOX 810 1290 RICHMOND ROAD STAUNTON, VIRGINIA 24401 540.332.7850

RACHEL HARRELL Graphic Designer reharrell5651@pointloma.edu 302.727.6314



Standards Manual Rachel