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fostering

in Sri Lanka

Expertise partner

Media and production partner

CSR partner


Project details The campaign focuses on fostering innovation in Sri Lanka by shearing best practices, training and sharing information. According to the economists and researchers of the Institute of Policy Studies (IPS) there is a growing need to facilitate innovation is Sri Lanka. IPS has conducted extensive research on innovation and they will be using these information to provide strategic direction for this campaign.

Project partners Mediajogger- Media and production Macounts- Corporate Social Responsibility IPS – Expertise advice and strategic guidance

Target audience Information will be publicly appealing but a special emphasis will be directed towards Sri Lankan youth and children

Duration June 2013- 2014

Investment beneficiaries This project will be a great opportunity to enhance brand value by promoting innovation. Brands will be treated as trend setters and facilitators of innovation in Sri Lanka.

Sustainability This project will indeed continue to generate profits and brand recognition due to its unique growth and self sufficiency model using working groups.

Return on investment Investors will benefit from fully customized sponsorship benefits targeted to fulfill corporate objectives.


Strategy

Media campaign through social media and traditional media Workshops and events Sharing educational and motivational videos Sharing best practices and case studies using prominent Sri Lankan individuals and organizations. Info graphics and photographs. Field visit coordination. Organizing competitions and public interactions Forming working groups in schools and communities. Initiating similar projects through working groups Introducing mentor programs Introducing internship programs Linking investors and business development consultants Creating an enabling platform for future projects


Return on investment Product display and audio/video support Access to data bases Media exposure (Interviews, articles, video coverage’s ….etc) Product marketing and sales generation Constant exposure through video and audio Product sampling, briefing and brand association Recruitment facilitation Ability to conduct marketing research (post purchase behaviors, tend analysis, FAQ , reviews …. etc.) Fulfillment of CSR and corporate sustainability objectives Collateral material (posters, banners, brochures, merchandise, t-shirts, flayers, on sight signage….etc) Cross marketing and cause related marketing opportunities Extensive social media exposure through buzz marketing and viral marketing Ability to use innovative interactive promotions through Guerrilla marketing (competitions, games, brand carriers, mascots … etc) Advertising and Ambush marketing capabilities (campaign website, social media, traditional media)

“ We believe in providing our clients with tailor made ROI’s to achieve targeted business objectives in the short and long term ”


Contact us Please contact us for any clarifications or inquiries. We’re delighted to assist you. Project coordinator- Rehan Fernando from Macounts (CSR partner) (0773419118/ rehan@macounts.com) Macounts office- 186, 3rd Floor. Galle road, Bambalapitiya, Colombo 4

“Innovation is the specific instrument of entrepreneurship. The act that endows resources with a new capacity to create wealth.” Peter Drucker “ Imagination is not only the uniquely human capacity to envision that which is not, and therefore the fount of all invention and innovation. In its arguably most transformative and revelatory capacity, it is the power to that enables us to empathize with humans whose experiences we have never shared. ” J. K. Rowling


Fostering Innovation in Sri Lanka 2013