online sales promotion

 Generally, coupons have validity of few days or weeks. These can be e-mailed to target audience as specific and limited offers gives quick and mostly positive response.  Firm should offer ‘frequent buyer incentives’ to encourage repeated purchase and increase loyalty.  Firms should adopt more than one type of promotions to increase online sales.  In addition to sales promotions, firms should design their websites and incorporate web elements in a way that these should promote the products.  Firms should review and up-grade their online payment system in order to get more and frequent payments.  Websites should have multilingual options since it increase popularity and can be cause of rapid purchase by the customers from different locations.

8.2 Conclusion This thesis has been looked from the website and customers’ point of view to get a better understanding of types of sales promotions and how these types can be used in online environment. The two stated research questions were connected to the website and customer benefits. This thesis both supports existing theories in some part of the research questions and found connections between theories, and disagrees with theories in some parts. In research question one the types of sales promotions supported the few theories where as our research question two online environments supported most of the theories and found connection between website and theories. This thesis both strengthens the theories and showed new findings with the comparison between theory and data presentations followed by the discussion this thesis has reached its purpose.

The theory mentioned different types of sales promotions. However, theory did not explain which types of sales promotions are more effective for specific target audience. In this thesis, the conceptual framework was built on existing theories. In the two cases, elements and factors for effective websites applied well to the conceptualized online environment.

However, It is difficult to explain that which element carry more importance for specific group of visitors. Rather, then to explained in general the factors & elements for effective websites. Further, many of these elements directly support sales promotions in online environment. At the end we can say, as this thesis contribution to theory is based on empirical data and informations from two target websites regarding our research questions, in this area there are still many issues which can be studied and analysed.