Pricing objective: Pricing objective of Igloo is to survive in the market and get maximum profit. Pricing method: Comparing with other companies for the same kind of products it keeps the price same. For the unique product of the company it tries to get higher profit 2.3.3.2.3 Place(Distribution Channel) The distribution network is stretched all over the country with a long fleet refrigerated vans. Firstly, the ice cream products are stored at the central warehouse of the factory, and from there products are distributed to every district and upazilla. Strictest cold chain maintenance during the distribution and selling of ice creams is ensured. Retail shops are provided with attractive deep freezers to ensure proper storage and display of products. Igloo also operates through trolleys for extending its reach to consumers at the furthest points. The trolleys are operated near schools, alleys, streets, Parks etc. 2.3.3.2.4 Promotion Igloo ice cream’s main promotional strategy is to keep close to customer’s eyes. Igloo has more than hundred trolleys in the country and these are very colorfully decorated with Igloo umbrella and the puller wears specific uniforms. Trolleys play rhythmic music, which attracts the people to buy it. Igloo does the advertisements in led displays of the city’s centre points, TV channels. They have many billboards in different areas and road side signboards. Igloo also arranges events in theme parks, schools. Company gives some promotional offer with its products once in a year to the consumer and two times in a year to the retailer. POLAR 3.1 Overview of the company Dhaka ice cream industries Ltd. introduced the first hygienically packed ice cream in Bangladesh in 1987. The brand name “Polar” was thus born. In the early days, the company started the ice cream business with a wide range of products and a variety of flavors in Dhaka city. In 1988, the company started its distribution in the city of Chittagong, then Bogra, and then covered city after city. Presently, Polar ice cream is available throughout Bangladesh. The company today is one of the leading producers and distributors of ice cream in the country. 3.2 SWOT Analysis SWOT analysis of Polar Ice Cream Company: 3.2.1 Strengths
Marketing Igloo & Milk Vita
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