NEWS AND NEW PRODUCTS Hisense brand was recognized as a Famous Trademark in China by the State Administration of Industry and Commerce on January 5, 1999. Founded as Qingdao No.2 Radio Factory in 1969, Hisense has now developed into a multibillion dollar global conglomerate, which has two listed companies.
Hisense Blue Media Refrigerator Wins Korean “Good Design” Award
ecently, Hisense’s blue media refrigerator won Korea’s “Good Design” award for its simple-yet-elegant appearance and unique “Happy kitchen” smart control multimedia system. Korea’s “Good Design” award was established in 1985 by the Korean government. It is one of the top ten most famous industrial design awards that industrial designers dream to achieve, along with Germany’s Red Dot Award, America’s IDEA Award, IF Design Award, and Japan’s G-Mark Design award. In 2010, Hisense’s Blue Media Refrigerator was selected over 455 other products to receive the Korean “Good Design” award. It was the second time this year that Hisense won an international award. Earlier in the year, Hisense won the best technical Innovation award at IFA. The Hisense Blue Media Multimedia Inverter Refrigerator comes equipped with the refrigerator intelligent control system, a video display, a digital photo frame, a recipe database and voice messaging. With these innovative functions, Hisense’s Blue Media Refrigerator exhibits a user-friendly design that blurs the distance between the product and the people who use it. This refrigerator makes the kitchen a fun place for the whole family. www.hisense.com
Toshiba to Supply Photovoltaic Systems, Rechargeable Batteries and Energy-Efﬁcient Home Appliances for Temporary and New Housing in Earthquake-Hit Northern Japan
oshiba Corporation announced that Toshiba Group will supply, free of charge, residential photovoltaic power generation systems and energy-efﬁcient home appliances for temporary and newly constructed public housing that the government will provide for victims of the 2011 Paciﬁc Ocean Earthquake off the Tohoku Region. The equipment from Toshiba will include the photovoltaic systems, rechargeable batteries, LCD TVs, air-conditioners, refrigerators, rice cookers and LED lighting for 100 households. Use of the photovoltaic systems in combination with rechargeable batteries and with energy-saving home appliances will reduce demands made on the electricity grid by households where it is installed, an important consideration during the period of stringent control of electric power consumption that is expected to continue over the coming weeks and months. Toshiba Group is contributing the equipment to support the government in its plan to provide temporary and new public housing in the region devastated by the March 11th earthquake and tsunami. Toshiba Group will consider provision of more energy-saving home appliances at the request of the government. www.toshiba.co.jp March 2011 | REFRINOTICIAS Magazine | S21
Refrinoticias al Aire Marzo 2011, Refrinoticias Magazine March 2011