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any people have lots of questions about this topic, so in the next four issues of ReFINEd magazine, I will answer some of the most common ones.

as uninviting, cold and sterile. When it’s furnished and warmed up with staging, buyers are so much more likely to fall in love with it. I’ve seen it happen many times!

First of all, we need a definition of home staging, also known as real estate staging. Staging is the process of preparing a house to sell so it appeals to a broad range of the target market, thus bringing in more potential buyers, receiving more offers and selling faster. Staging cuts a home’s time on the market by more than 50 per cent (RESA 2013) and also brings in 10 to 17 per cent more money than comparable un-staged houses (NAR). An average staging investment of one to three per cent of listing price generates a return on investment of eight to 10 per cent (NAR).

When is the best time to stage a house?

What houses should be staged? The simple answer is all houses need some amount of staging, even professionally decorated houses. Decorating is very taste specific and that is the way it should be when you are living in your house. But when it goes on the market, your house needs to appeal to as many people in the target market as possible. The best way to achieve that is with professional staging. Vacant houses definitely need staging, whether new or old. Most people have a lot of difficulty visualizing and will see an empty house



That being said, it is never too late to stage your house for the market. You will not get these three advantages, but staging it will definitely increase the probability of selling faster for more money to the buyers who look at it after it has been staged.

Ideally, it is best to stage any house before it is listed. I cannot stress this enough. There are a few good reasons for this. 1. You will take advantage of the momentum created when a house first hits the market. 2. You will have great photos for the MLS or other advertising platforms. More than 94 per cent of buyers shop the Internet first. When they see a house presented beautifully, as opposed to one that is vacant or messy and not staged at all, they will choose to see the well presented one. 3. First impressions count, whether good or bad! When buyers walk in that door, you only have one chance to make a good impression. Those buyers are likely not going to come back just because you staged it at a later date. And keep in mind, the buyers that see your house first are likely the ones that are most interested, and that goes back to taking advantage of the initial momentum.


Cathy Tarrant CCSP Canadian Certified Staging Professional Homestyling by Cathy 709.341.7115 info@homestylingbycathy.com www.homestylingbycathy.com

Profile for ReFINEd Magazine

ReFINEd St. John's Spring Volume 2 Issue 1 2016  

ReFINEd St. John's Spring Volume 2 Issue 1 2016