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ENTERPRISE

ear, or bringing their body or skin into an increased state of wellbeing. What is your most important characteristic? Vision. I can see possibilities for myself and others.

MARLESE ASSMAN BOBÉ BEAUTY

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here did you grow up/which schools did you attend? Growing up, my family was transferred to various communit ies throughout Saskatchewan due to my dad’s job with the bank. After high school, I studied accounting at SBC and psychology at the U of S. In my 30s, I found my passions with studying aromatherapy, facial reflexology, holistic facial training and botanical perfumery. What led you into this business/career? Fourteen years ago, I started my first business of custom made bath and body products. When I became pregnant, I started to investigate what natural alternatives were available for scent and was introduced to aromatherapy. A series of events and educational opportunities brought me to create Bōbé Beauty. What do you love most about your business? Helping people feel good from the inside out, whether that is through my service offerings or the products they find here. It could mean creating a safe space of comfort and relaxation, lending a listening

How do you support the community/social causes? This is one area where I will be increasing my involvement, such as opening dialogue or bringing awareness to community/social causes and volunteering. Mental health is an area close to my heart. What do you value in your friends? Authenticity and kindness. What living person do you admire most? There are so many amazing people I have found inspiration from over the years, so to choose only one seems unfair. Any person can be inspirational because impact happens through words, listening or action. What one piece of advice would you give your younger self? Do not do things for the approval of others. Let’s talk favourites: Vacation – New York City (we try to go yearly) Book – The Alchemist by Paulo Coelho Movie – This is Spinal Tap Song – Any song by The Beatles Food – Pizza (A Neapolitan style Margherita is the best!) Dessert – Crème brulé or Panna Cotta Way to relax – Being in nature What is your motto? Everything is important and nothing is important. What talent would you like to have? I wish I could dance. I feel a bit like Elaine from Seinfeld and can do a pretty stellar rendition. What would your friends say are your best/worst traits? Best: Great listener. Worst: Sensitivity (which in itself isn’t bad, but I can take things personally). I’m learning to be more objective.

When did you make a difference? While I’ve seen the positive impact of my work, it really is the idea of every day being our opportunity. It doesn’t have to be a grandiose gesture. Do better for ourselves, to lend a hand and offer a smile. What brings you joy? Laughter and moments with the special people in my life. How did you know you were on the right path? When I received notice of corporate restructuring and that my position was being made redundant. Everything that felt like a mismatched pile of puzzle pieces suddenly started to rearrange into a clear picture. I could bring this dream to life. The connections with clients and fellow entrepreneurs I’ve made since then reinforce that this is the right path; it chose me. Do you ever consider closing your doors? What business advice would you give to others? No, but there have been times of challenge and second-guessing myself or an idea. Thankfully, I’ve had voices of reason (internally and externally) snap me back to seeing this is part of the ebb and flow. I signed up for this and to not put the effort into seeing it through good times and the less than good is not an option. Resiliency provides a lot of satisfaction. Words of advice: Rest and patience are your friends. I have found almost everything takes longer than anticipated. Also, being able to step away from your business, even in small segments, can do wonders for providing a blank slate for creativity or insight. bobebeauty.com

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REFINED Saskatoon Vol4 Iss2  

REFINED Saskatoon Vol4 Iss2