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Staple Spring 2007

The 10th Anniversary


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“PRAISED / DESPAIR” by DEANNE CHEUK


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TEN. “PRAISED / DESPAIR” by DEANNE CHEUK

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“PRAISED / DESPAIR” by DEANNE CHEUK


MARCH 7th, 1997 was the day it all began — by accident. I was hand printing t-shirts after-hours at Parsons School of Design. It was simply a hobby of mine. A hobby until Deflon (the manager of Triple Five Soul at the time) placed the first ever order of Staple tees. (Twelve pieces to be exact.) It was that day, my birthday, that the snowball began to roll. Ten years later, that snowball rolls on. For the 10th Anniversary Collection, we wanted to celebrate with just some of the people that helped Staple get to where it is today. Peers, friends, colleagues, inspirational figures and everything in between. But it’s not just to celebrate them. It’s to celebrate the collaborative spirit itself. It’s to recognize the fact that you don’t get anywhere in this world on your own. The theme for Spring 2007 is ANAGRAMS. (A word or phrase formed by reordering the letters of another word or phrase.) I started becoming quite obsessed (before The Da Vinci Code, haha) that certain anagrams have relationships to one another. Coincidence or etymology? Hmmm... You’ll also notice that the anagrams have subtle relationships with the creators we have chosen to represent this collection. An aligning of planets, if you will. This 10th Anniversary Collection is a culmination of the blood, sweat and tears of many, many people. You know who y’all are. And you mean the world to me. Thanks for being part of a positive social contagion. Peace,

— jeffstaple

You’re known by the company“PRAISED you keep. Thank / DESPAIR” you forby helping DEANNE us turn CHEUK ten.

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“HUSTLING / SUNLIGHT” by DAVID ELLIS aka SKWERM


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“BACKWARD / DRAWBACK” by ERIC HAZE


“SHOE / HOES” by KNOW1EDGE

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“PRAISED / DESPAIR” by DEANNE CHEUK


“SECURED / SEDUCER” by STINA PERSSON

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“TRASHED / THREADS” by PAUL MITTLEMAN


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“STAPLE / PASTEL” by ANDREW SUTHERLAND


“HATED / DEATH” by KR

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“CENTS / SCENT” by ALIFE


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“STAPLE / PETALS” by KENJI HIRATA


“FRIEND / FINDER” by FLORENCIO ZAVALA

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“COLETTE / TO ELECT” by COLETTE


“FOOTWORK” by BOBBITO GARCIA

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SUWA S/S 2 POCKET SHIRT & STAPLE UNDERSHIRT.


SUWA S/S BUTTONDOWN & STAPLE UNDERSHIRT.

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“TRACE / REACT” by WK


“TEACHERS / CHEATERS” by CODY HUDSON / STRUGGLE INC.

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10 YEARS POLO & MM WINDBREAKER


SUWA HOODED BLAZER

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SUWA L/S WESTERN SHIRT


“SKILL / KILLS” by STASH

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“ORIENTAL / RELATION” by PHUNK STUDIO


“FLESH / SHELF” by JOHN JAY

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“AIDES / IDEAS” by MATZU MTP


“HOURGLASS / RUSH GOALS” by STAPLE DESIGN

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Delivery I

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“10 YEARS PENDANT” by GABRIEL URIST Sterling plated silver with inset diamond. Available in one size. Actual size: 2” tall x .15” thick. 31


“MM WINDBREAKER” 100% water resistant nylon. Mesh lined. Drawstring bottom. Concealed hood. Silkscreen detail on front neck and back. Available in Mens S–XXL. Available in Black and Grey.

“10 YEARS COACH’S JACKET” 100% water resistant nylon. Mesh lined. Drawstring bottom. Chest zipper pocket. Embroidery detail on sleeve. Printed detail on back. Available in Black and Grey. Available in Mens S–XXL. 32


“STAPLETON COACH’S JACKET” 100% water resistant nylon. Mesh lined. Drawstring bottom. Chest zipper pocket. Embroidery detail on chest. Faux leather applique on back. Available in Black and Grey. Available in Mens S–XXL. (Front and back shown here.)

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“SUWA STRAIGHT JACKET” Midweight wool jacket. Pinstripe Gold thread detailed lining. Oversized front button plackets. Oversized hood. Two front slash pockets. Available in Mens S–XXL. Available in Black Only.

“10 YEARS WINDBREAKER” 100% water resistant nylon. Mesh lined. Drawstring bottom. Concealed hood. Embroidery detail on front chest and sleeve. Available in Mens S–XXL. Available in Black and Grey.

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“SUWA HOODED BLAZER” A new take on the classic blazer. Oversized hood feature. Slim cut. Button front. Side slits for movement comfort. Available in Mens S–XXL. Available in Off White/Lt. Blue Pinstripe only.

“SUWA L/S WESTERN SHIRT” Midweight wool western inspired shirt. Snap front and cuff. Contrast piping details. Contrast plaid under pocket flaps. Asymmetric “arc” design. Two front chest pockets. Available in Mens S–XXL. Available in Khaki Only.

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“PRAISED / DESPAIR” by DEANNE CHEUK Available in sizes Womens 01 and 02. And Mens XS–XXL. Available in Black and Grey.

“TRASHED / THREADS” by PAUL MITTLEMAN Available in sizes Womens 01 and 02. And Mens XS–XXL. Available in White and Black. 36


“SKILL / KILLS” by STASH Available in sizes Womens 01 and 02. And Mens XS–XXL. Available in White and Grey.

“NAMELESS / SALESMEN” by KIMOU aka GROTESK Available in sizes Womens 01 and 02. And Mens XS–XXL. Available in White and Grey. Pigeon A says: “Yo, the salesman at Reed Space told me that we worth 2Gs & up!” Pigeon B says: “You trippin’ son! We just two poor nameless hipster pigeons.”

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“STAPLE UNDERSHIRT” Available in sizes Womens 01 and 02. And Mens XS–XXL. Available in Red, White, Purple, Grey, Navy and Black. 38


Delivery II 39


“10 YEARS POLO” The classic pique cotton polo. 2 button placket. Gusset panel sleeves. Side slits for movement comfort. Embroidered chest and back detail. Available in Mens S–XXL. Available in White, Black, Grey and Purple.

“COLLABO POLO” The classic pique cotton polo. 2 button placket. Gusset panel sleeves. Side slits for movement comfort. Embroidered front detail. Available in Mens S–XXL. Available in White, Black, Grey and Purple.

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“SUWA S/S 2 POCKET SHIRT” Military inspired cotton midweight buttondown. 2 chest pockets. Cuffed sleeves. Available in Mens S–XXL. Available in Olive only.

“SUWA S/S BUTTONDOWN” Lightweight cotton buttondown. 1 chest pocket. Asymmetric red plaid pattern. Coin pocket on sleeve. Available in Mens S–XXL. Available in Red Plaid only.

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“ORIENTAL / RELATION” by PHUNK STUDIO Available in sizes Womens 01 and 02. And Mens XS–XXL. Available in Black only.

“CENTS / SCENT” by ALIFE Available in sizes Womens 01 and 02. And Mens XS–XXL. Available in White and Black.

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“SHOE / HOES” by KNOW1EDGE Available in sizes Womens 01 and 02. And Mens XS–XXL. Available in White and Black.

“SUITMAN / TSUNAMI” by YOUNG KIM aka SUITMAN Available in sizes Womens 01 and 02. And Mens XS–XXL. Available in White and Black. (With glow-in-the-dark print.)

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“FRIEND / FINDER” by FLORENCIO ZAVALA Available in sizes Womens 01 and 02. And Mens XS–XXL. Available in White and Purple.

“HUSTLING / SUNLIGHT” by DAVID ELLIS aka SKWERM Available in sizes Womens 01 and 02. And Mens XS–XXL. Available in White and Black.

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“STAPLE / PETALS” by KENJI HIRATA Available in sizes Womens 01 and 02. And Mens XS–XXL. Available in White and Black.

“HATED / DEATH” by KR Available in sizes Womens 01 and 02. And Mens XS–XXL. Available in White and Black.

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“SECURED / SEDUCER” by STINA PERSSON Available in sizes Womens 01 and 02. And Mens XS–XXL. Available in White only.

“BACKWARD / DRAWBACK” by ERIC HAZE Available in sizes Womens 01 and 02. And Mens XS–XXL. Available in White and Black.

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(Socks in action) STENCIL SOCKS Available in one size (fits 8-11 shoe size). No show low cut super soft cotton socks. Available in White/Grey and Grey/White.

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Delivery III

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“AIDES / IDEAS” by MATZU MTP Available in sizes Womens 01 and 02. And Mens XS–XXL. Available in White and Black.

“STAPLE / PASTEL” by ANDREW SUTHERLAND Available in sizes Womens 01 and 02. And Mens XS–XXL. Available in Black and Purple.

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“TEACHERS / CHEATERS” by CODY HUDSON / STRUGGLE INC. Available in sizes Womens 01 and 02. And Mens XS–XXL. Available in White/Silver, Black/White and White/White (tonal).

“FOOTWORK” by BOBBITO GARCIA Available in sizes Womens 01 and 02. And Mens XS–XXL. Available in White, Black and Grey.

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“UNTIE / UNITE” by EASE Available in sizes Womens 01 and 02. And Mens XS–XXL. Available in White and Black.

“UNTIE / UNITE” by EASE Black shown.

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“EXPOSURE / RUPEE SOX” by EXPOSURE Available in sizes Womens 01 and 02. And Mens XS–XXL. Available in White and Black.

“COLETTE / TO ELECT” by COLETTE Available in sizes Womens 01 and 02. And Mens XS–XXL. Available in White and Grey.

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“FLESH / SHELF” by JOHN JAY “TRACE / REACT” by WK Available in sizes Womens 01 and 02. And Mens XS–XXL. Available in White only.

“NIGHT / THING” by HIROSHI FUJIWARA and FRAGMENT DESIGN Available in sizes Womens 01 and 02. And Mens XS–XXL. Available in White/Pink, Black/Green and White/Yellow (JPN Only) .

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“HOURGLASS / RUSH GOALS” by STAPLE DESIGN Available in sizes Womens 01 and 02. And Mens XS–XXL. Available in White and Black.

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“10 YEARS” NEW ERA 5950 BASEBALL CAP Embroidery details at front, side and back. All over embroidered tonal “X” pattern. Custom Staple monogram headband. Available in sizes 7 1/8 – 7 7/8. Available in Black only.

“45 AREpm” by DJ MURO DJ Muro, Japan’s finest. An incredible mix whereby all chosen 33rpm records are played at 45rpm. The transformation is amazing. Compact Disc format. Cover photography by Yasumasa Yonehara. 55


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“HOURGLASS / RUSH GOALS” by STAPLE DESIGN


“UNTIE / UNITE” by EASE

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“TEACHERS / CHEATERS” by CODY HUDSON / STRUGGLE INC.


“AIDES / IDEAS” by MATZU MTP

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“SKILL / KILLS” by STASH


SUWA STRAIGHT JACKET

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10 YEARS WINDBREAKER


COLLABO POLO

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“EXPOSURE / RUPEE SOX” by EXPOSURE


“TEACHERS / CHEATERS” by CODY HUDSON / STRUGGLE INC.

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“FOOTWORK” by BOBBITO GARCIA


SUWA S/S BUTTONDOWN & STAPLE UNDERSHIRT

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“COLETTE / TO ELECT” by COLETTE


“FRIEND / FINDER” by FLORENCIO ZAVALA

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“UNTIE / UNITE” by EASE


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“CENTS / SCENT” by ALIFE


“HATED / DEATH” by KR

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“STAPLE / PASTEL” by ANDREW SUTHERLAND


“HOURGLASS / RUSH GOALS” by STAPLE DESIGN

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“NAMELESS / SALESMEN” by KIMOU aka GROTESK


“PRAISED / DESPAIR” by DEANNE CHEUK

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“SHOE / HOES” by KNOW1EDGE


“BACKWARD / DRAWBACK” by ERIC HAZE

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“HUSTLING / SUNLIGHT” by DAVID ELLIS aka SKWERM


SHOP LIST NORTH AMERICA CALIFORNIA Active (Multiple Locations) Conveyor / Fred Segal (Santa Monica) Lion’s Den (Los Angeles) Proper (Long Beach) The Social Trust (Los Angeles) True (San Francisco) FLORIDA Arrive (South Beach) Shoe Gallery (Miami) HAWAII In4mation (Ward & Waikiki) ILLINOIS Untitled (Chicago) MASSACHUSSETTES Bodega (Boston) NEW JERSEY Division East (Montclair) Packer Shoes (Teaneck) Subculture (Roselle Park) NEW YORK Reed Space (Manhattan) Boundless (Brooklyn) Brooklyn Circus (Brooklyn) Goliath (Harlem) La Vedette (Brooklyn)

CANADA Goodfoot (Toronto) Headquarter (Vancouver) Nomad (Toronto) Ransom (Toronto) Subdivision (Vancouver) EUROPE DENMARK Norse Projects (Copenhagen) Wallace (Copenhagen) FINLAND Bisquit Stash (Helsinki) FRANCE Colette (Paris) Triiad (Paris) GERMANY Firmament (Berlin) Kickback (Berlin) ITALY Invisible (Cagliari) NETHERLANDS Patta (Amsterdam) SPAIN Refugio de Monos (Malaga) Trust Nobody (Barcelona) SWEDEN Sneakers-n-Stuff (Stockholm) Caliroots (Stockholm)

NORTH CAROLINA Niche (Charlotte)

SWITZERLAND Grand (Zurich)

OREGON Just Be Compound (Portland)

UNITED KINGDOM Drooghi (Cardiff) Flatspot (Devon) Mile High Club (Leeds) Wellgosh (Leicester) Wood (Manchester)

TEXAS Premium Goods (Houston) VIRGINIA Commonwealth (Norfolk) Elite Boardshop (Fairfax) WASHINGTON D.C. Commonwealth Major

ASIA/PACIFIC AUSTRALIA Espionage (Sydney) CHINA Fly (Shanghai)

Goodfella (Shanghai) HONG KONG Doublepark / I.T (Hong Kong) INDONESIA Sevenohseven (Jakarta) JAPAN Reed Space JPN (Aoyama) Tab Device (Aoyama) Eiko Shoji (JPN Distribution) KOREA Addicted (Seoul) MALAYSIA Showroom (Kuala Lumpur) NEW ZEALAND The Loft (Auckland) SINGAPORE Gallery TAIWAN Westmill THAILAND Playground (Bangkok) ONLINE www.stapledesign.com www.karmaloop.com www.cartelgoods.com www.frontlineshop.com GENERAL INFO STAPLE DESIGN 156 Allen Street Ground Floor New York, NY 10002 info@stapledesign.com P: 212-979-8020 F: 212-979-1970 W: www.stapledesign.com REED SPACE NYC 151 Orchard Street New York, NY 10002 mrreed@stapledesign.com P: 212-253-0588 W: www.thereedspace.com


PROPS ART DIRECTION + DESIGN Staple Design

ADDITIONAL CLOTHES PROVIDED BY: http://www.x-girl.jp/

PHOTOGRAPHY Yasumasa Yonehara Atsuko Tanaka (Product) Tsuyoshi Ashida (Product) Hiromi Kawano (Hair + Make) MODELS Name: Sakiko Ann Sugano Birthday: 1/18/1986 Hometown: Japan Nationality: Japanese / American Favorite thing to do on Sundays: Shop with friends.

http://www.snidel.com/

http://www.ashanddiamonds.com/

Nana Nadesico

http://www.nadesico.biz/

http://www.basestation.jp/

Name: Maria Ozawa Birthday: 1/8/1986 Hometown: Japan Nationality: Japanese / Spanish / Canadian Favorite thing to do on Sundays: Relax at home. THANK U To all the contributing artists... Naoko, Yohko, Yuske + Samasama Sakiko + Maria Mr. Reed Team Staple: Nico, Jerry, Jun, Do, Tanya Team Reed Space: Morgan, Yuka, Alessandra, Tim, Amanda, Hiromi, Aya Shim Suwa Hiroko Uchida + Eiko Mike Ikeda + Levi’s JP Yoshimi, Yoshi, Yuka + Base Station Crew Darrin Hudson BPMW Anthony Lu Riko Sakurai Ishino Nike PDX Nike JFK Nike NRT Tara + IRT Ken Kropla + GBIM HF + Honeyee.com AK + Burton JP Marcus Tayui + Homareal DJ Muro + King of Diggin’ Matty Ho + New Era Hotel Claska Grandpa (R.I.P.) + Grandma Mom GFV

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“PRAISED / DESPAIR” by DEANNE CHEUK

* Stay tuned to www.stapledesign.com for the unedited “Director’s Cut” of the making of this catalog!


“PRAISED / DESPAIR” by DEANNE CHEUK

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1997–2007 and beyond.

http://www.stapledesign.com/ a positive social contagion.

Staple Spring 2007 Lookbook  

Staple's 10th Anniversary Collection, Photographed by Yasumasa Yonehara.

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