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INDONESIA MATERNITY, BABY & KIDS EXPO Indonesia Maternity, Baby & Kids Expo (IMBEX) is a consumer event that delivers a high end products to the consumer directly. We bring various brand (local and international) to fulfill mom’s need for pregnancy, having birth until the baby comes and grow. Most of the exhibitor are whole seller, distributor and retailers from well-known brand local and international with all categories for moms, babies and kids. Launch this year we are try to connect for delivers network with international manufacture from overseas like Japan and Australia which interest to penetrate for Indonesia market to have the latest products, technologies and services.


Post-show Updates Key Statistic Exhibition Space (Gross)

4,000sqm

Participating companies

102

No. of Countries

3 (Indonesia, Japan, Australia)

Key Brands

Mother care, The Children Store, Pigeon, Babyelle, Joie, Lock & Lock, Sorella, Felancy, Dialogue Baby, Luvable Baby, Konicare, Baby HUKI, Little Tikes, Fisher Price, Toys Kingdom, Kidzania

No of Attendees

Over 25,000

Viewers on Facebook

2,187 every week


Maternity

Media

5.9%

9.8%

Bedding Furniture

School

3.9%

8.8%

Association

Toys

4.9%

5.9%

Health Care

8.8%

Otehrs

3,9%

Baby & Kids Products

45.1%


IMBEX 2013 Highlights Peterpan Cabaret Show by Kidzania

Grand Final Cover Model

Passport around the world by Toys Kingdom

by Sang Buah Hati

Free Doctor Consultation

Cupcakes Competition by Cupcakes Society

Pre-natal Class Yoga by Prenatal Yoga Jakarta

by RSB Asih


Media Partner


Media Campaign TABLOID

MAGAZINE • • • • • • • •

• •

Family Guide Parents Indonesia Toddie Mom, Dad & I Sang Buah Hati Healthy Times Tumbuh Kembang Trend Kids Fashion

NEWSPAPER • •

KOMPAS Seputar Indonesia

Mom & Kiddie Genie

ONLINE • • • • • •

Mommies Daily Bidanku.com The Urban Mama Fimela Family Kompas.com SindoNews.com

RADIO • • • • •

Woman Radio U FM KIS FM Sonora V Radio

TV • • •

RCTI MNC O Channel


“Very satisfied, IMBEX is a potential expo with good management, support the tenant, communicative and have a wide networking and target market” Sophie Anik - PT Diamulia (Luvable Baby) “Very satisfied, IMBEX is the big and famous expo, location of the expo (JCC) is the strategic and credible one in central Jakarta and the organizer is good” Sayfullah - PT Citra Vita Buana (Medela) “Many visitors come so they can get to know about our new product launching which are Hello Bebe & Hello Kitty” Mr. Leem – PT Lock & Lock “Very satisfied and ready to join next year with bigger booth” Desy Cendana – Dr. Brown “Satisfied enough and very willing to join for next year” Yuliasih Hardy – NUK “Satisfied, 2 years join with IMBEX because the target market suitable with our product” Paramita Aridyarini – PT Tigaraksa Satria Tbk. “Very satisfied and willing to join next year, this event always highly in waiting by the customer” Norlita – PT Kusuma Kencana Khatulistiwa


Based on a survey of visitors stated that: 1. For satisfaction visitor 43,1% of visitors very satisfied 54,7% of visitors satisfied 2,2% of visitors satisfied enough 2. Willingness visitors to come back to IMBEX 90% of visitors stated willing to re-visit IMBEX 10% of visitors stated will consider 3. Visitors Willingness to recommend IMBEX a great event to visit 66% of visitors survey stated willing to recommend IMBEX as an event that deserves to be visited (Viral Marketing)


our visitor quotes are  Most of them quite happy to come to our event they get free ticket, the get free sample of product, they get knowledge about breast feeding, but some of them, they are comparing IMBEX with ITC and online shop, they said if they shopping at ITC or by online, they will get the cheaper price than at IMBEX, same product's & brand's  They said our previous event is better than this year but we have more exhibitor and good brand. at the previous event they can find more product cheaper than the other place. They want to meet more clothes for baby and moms, stroller specially Africa & Graco,  Window shopping at IMBEX quite good, but not as alternative place to find and buy our needs because the price higher than ITC and online shop  The nursery room, the location and size too small


Thank You

IMBEX Expo Indonesia - 2013 Post Show Report  

IMBEX Indonesia Maternity Baby and Kids Expo Indonesia - Dec. 5-7, 2014 - Jakarta (IND)

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