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POST SHOW REPORT

2014


CONTENT: 1. 2. 3. 4. 5. 6. 7. 8.

Facts & Figures Show Highlights IFEX GARDEX AGRI WORLD TOOL JAPAN Next Year’s Show Contacts


FACTS

AND FIGURES 4 shows (IFEX/GARDEX/AGRI WORLD/TOOL JAPAN) 1,424 Exhibitors from 21 countries 38,820 Professional Visitors 5,167 Seminar Attendance 239 Press Delegates

11th International Flower Expo Tokyo (IFEX) http://www.ifex.jp/en/ (Japan’s largest flower industry trade show)

AGRI WORLD: -4th International Agricultural Material & Technology Expo Tokyo (AGRITECH JAPAN) http://www.agritechjapan.jp/en/ -1st Next-generation Agriculture Expo Tokyo( AGRI NEXT)

8th International Garden Expo Tokyo (GARDEX) http://www.gardex.jp/en/ (Japan’s largest garden industry trade show)

4th International Hardware & Tools Expo Tokyo (TOOL JAPAN) http://www.tooljapan.jp/en/ (Japan’s only trade show specialised in tools)


SHOW HIGHLIGHTS Great place to do business in Japan & Asia The 11th edition of INTERNATIONAL FLOWER EXPO TOKYO (IFEX), 8th edition of International Garden Expo Tokyo (GARDEX), 4th International Agricultural Material & Technology Expo Tokyo (AGRITECH JAPAN), 1st Next-generation Agriculture Expo Tokyo( AGRI NEXT), and 4th International Hardware & Tools Expo Tokyo (TOOL JAPAN) ended successfully with a positive note. All shows are leading international shows within its industry and all together gathered 1,424 exhibitors and 38,820 visitors from all over Japan, Asia and the world. Visitors were able to enter all concurrent shows allowing participants to meet professionals from related industry sectors as well as their own. Both exhibitor and visitor numbers are record breaking figures since the launch of 1st IFEX show 11 years ago. The increase in the visitor number was especially impressive as it has increased by 14% from the previous show (2013). Evidently there were big crowds within the exhibition halls and long queues at the visitor registration counters.

Scene from the show 2014


Being the leading show in the world: Being the leading show in the world within its industry, buyers were able to have a look at a great range of products and make business for the coming season. All the booths and lounges were busy with visitors negotiating serious business and making new connections throughout the show period. Show Management has been receiving positive comments both during and after the show and it seems the shows have yet again served as a great bridge between the Asian market and the world. For further details about the exhibitors/products and to view the list of exhibitors, please take a look at the Online Catalogue. IFEX >> http://www.ifex.jp/en/eguide/ GARDEX >> http://www.gardex.jp/en/eguide/ AGRI WORLD >> http://www.agritechjapan.jp/en/eguide/ TOOL JAPAN >> http://www.tooljapan.jp/en/eguide/

Scene from the show 2014


The grand opening ceremony Before the exhibition doors were opened on the first day, a ribbon-cutting ceremony was held to celebrate the opening of the show. 53 leaders of the industries participated in the event as ribbon-cutters including ambassadors and executives from major home centers, supermarkets, flower stores, garden centers, overseas organisations, etc. This year a larger number of presidents, chairmen and CEOs from such firms were involved, for instance; President of Kohnan Shoji Co., President and Chief Operating Officer of Ito-Yokado Co.,Ltd., Chairman of Lixil Viva Corporation., President of Juntendo Co., Ltd., President of Aeon Retail Co.,Ltd., and Director of Tokyu Hands, Inc.,. (All major supermarkets and home centers in Japan)

The ceremony marked the beginning of a successful event and illustrated the dedication of industry experts towards this show.

Scene from Opening Ribbon Cutting ceremony 2014


The 11th edition of INTERNATIONAL FLOWER EXPO TOKYO (IFEX) http://www.ifex.jp/en/ ended successfully with a positive note. As always, being located in the center of Asia’s flower consuming market, the show served as a focal point for business for the coming season and the best place to catch the latest industry trends.

Scene from IFEX 2014

A robust show with rich variety This year the show gathered 561 exhibitors. The show was split into 4 main areas; “Flower & Plant Grower’s Fair”, “New Varieties Exhibit Corner”, “Table Exhibit Corner” and “Mother’s Day Gift Zone”. Exhibitors participated from all over Japan, Taiwan, Thailand, Sri Lanka, Ecuador, Indonesia, Kenya, Korea, France, USA etc. to showcase their latest flowers and related products of their specialty.

Indonesia booth

Taiwan booth

Kenya booth

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Special events and fairs during IFEX 2014 Show Management organised a number of new events and put extra effort in spicing them up. For instance, “Preserved & Artificial Flower Arrangement Contest” had been launched for the first time. “Passion for colour” themed 240 preserved & artificial flower arrangements were on display. 7 special award winners were announced during the show period. Also “New varieties Exhibit Corner” was newly launched this year. This is the best place to check the latest trend from variety of exhibitors, such as seed companies, breeders and research institute. Japan Flower Selection Council has been selecting the best flower of the year and the past winners were gathered at “Japan Flower of the Year Winners Exhibit Corner” at IFEX. Some of the exhibits were introduced and used in the “Flower Arrangement Show” showcasing the latest flower arranging tips and techniques by 7 professionals and gurus in the field. Along with Flower Arrangement Show, the second “HANAIKE* Battle” (*flower arrangement in Japanese) was held. This event took an event more artistic approach and it involved 12 designers/artists competing with each other. The contestants demonstrated their latest and cutting edge flower arrangement techniques by creating a piece within the same working environment, with same tools and material. Given 5 minutes each, the contestants showed off their sense of style, techniques and the one who received the most applause was selected as the winner by the surrounding audience. Viewing the process of the creation and the endproduct enabled attendees to imagine how exhibits can be incorporated into display art.

Scene from IFEX 2014


The 8th edition of International Garden Expo Tokyo (GARDEX) http://www.gardex.jp/en/ ended successfully with a positive note. GARDEX is the largest business-to-business garden and outdoor living exhibition in Japan and yet again served as the central business platform to introduce new products into the Japanese market.

Scene from GARDEX 2014

Buzzing and Diverse show The show gathered exhibits from both the Japanese and international market and 2 special exhibit areas were set up inside the show. – Exterior Zone and Lifestyle & Garden Collection Zone.

Scene from GARDEX 2014


Overseas exhibitors: Another highlight of the show is the rise in the number of overseas exhibitors. Out of the 237 exhibitors, 57 were overseas exhibitors. Compared to last year, this is 11 percent leap. Thus, more and more overseas exhibitors are aggressively getting involved in the Japanese market. For instance, the Sri Lanka, Taiwan and UK exhibited as an international pavilion, gathering a group of exhibitors from their countries. Other exhibiting countries such as Canada, China, Germany, India, Indonesia, Italy, Malaysia, Singapore, Taiwan, Thailand, UK, and USA were involved. Increasing participation of overseas exhibitors may be an indication that more international business is now being seen in the Japanese market. For further details about the exhibitors/products and to view the list of exhibitors, please take a look at the online Buyer’s Guide >> http://www.gardex.jp/en/eguide/

Scene from GARDEX 2014


AGRI WORLD (http://www.agritechjapan.jp/en) ended with a very positive note. AGRI WORLD consists of 2 specialised exhibitions - AGRITECH JAPAN (The 4th edition of International Agricultural Material & Technology Expo Tokyo) & AGRI NEXT(1st Next Generation Agriculture Expo Tokyo).

Scene from AGRI WORLD 2014

AGRITECH JAPAN is Japan's leading industry trade show for agricultural materials and technology. Exhibitors who deal with agricultural machineries, fertilisers, greenhouse related products, harvesting systems and many more gather all at once. AGRI NEXT is an exhibition which gathers all the next generation agricultural technologies such as plant factory technologies, IT solutions and food processing technologies. As the competition in agricultural industry is getting fierce, many agricultural industry professionals are actively looking for more efficient, low-cost and innovative solutions. AGRI WORLD this year gathered 456 exhibitors from all over Japan and the world. AGRI WORLD has become Japan’s largest business-to-business trade show for agricultural materials and technology in the region. Professionals from all over Japan, Asia and the world gathered to find new business and build connections in the Japanese market.

Scene from AGRI WORLD 2014


The show is growing Show Structure The show gathered exhibits from both the Japanese and international market and dispersed into 11 sections (Agricultural IT Zone, Agricultural Machinery Zone, Crop Protection Zone, Food Processing Technology Zone, Packaging & Logistics Zone, Photovoltaic Generation Zone, Plant Factory Zone, Horticulture Technology Zone, Soils Fertilisers & Soil Conditions Zone, Biomass Zone, Investment Zone,) and various products and technologies were showcased by exhibitors from Japan, China, Korea, Taiwan, Malaysia, Australia, Holland and Estonia. Taiwan, Korea and China exhibited as an international pavilion as well as individual exhibitors from each country. The new/booming exhibit zones of AGRI WORLD 2014 The agricultural industry is changing rapidly, with environmental and economic sustainability now a main focus. There are new fields of expertise in agricultural IT, food processing, photovoltaic generation, biomass, organic farming, recycling and land management driving demand for skilled professionals. Biomass Zone Biomass Zone had been newly launched at this year’s show and gathered 20 related manufacturers. Biomass is currently an expanding area of interest in the Japanese market. The biomass processing can play a huge role in increasing returns from agriculture across a wide variety of ranges. Throughout the show period, this section was buzzing with local visitors in search for new technologies. With new opportunities emerging in Japan this zone is expected to increase even further in coming years. Photovoltaic Generation Zone Photovoltaic Generation Zone had been launched at last year’s show and gathered 24 solar module manufacturers this year. This section was buzzing again this year, with local visitors in search for solar panels and related products. Solar sharing technology (a method of generating electricity on farmland using solar power with crops growing underneath) is continuous getting great interest in the Japanese Market.

Scene from AGRI WORLD 2014


The 4th edition of International Hardware and Tools Expo Tokyo (TOOL JAPAN) http://www.tooljapan.jp/en/ ended successfully with high hopes. Being Japan’s only business-to-business trade show specialised in tools, it served as the best platform to conduct serious business with tool suppliers.

Scene from TOOL JAPAN 2014

Growing international business platform The exhibitor number for TOOL JAPAN has been growing since the launch in 2011. This year the show gathered 170 exhibitors. The exhibition was split into 6 areas (Work Tool Equipment Zone, Workers Gear & Safety Equipment Zone, Garden Landscaping Tool Zone, Work Tool Fair, Construction & Contractor’s Tool Zone, Snow Removal Equipment Zone). There were 2 international pavilions, Taiwan Pavilion and China Pavilion.

Scene from TOOL JAPAN 2014


Best place to do direct business with key players in the market As TOOL JAPAN is the only show in Japan specialised in tools, it serves as a precious and direct gateway into the Japanese market. Evidently, numerous home centers, supermarkets and other tool suppliers from all over the country participate every year, treating it as an annual business platform. A lots of managerial level industry professionals visited the show, and exhibitors had a great chance meeting appropriate customer for their products to discuss business.

Scene from TOOL JAPAN 2014

The overseas exhibitors The variety of tools exhibited has become more richer with the rise of overseas exhibitors. As well as Taiwan and China who had international pavilions, USA, Italy, Indonesia, Hong Kong, Singapore, Australia, Poland and Korea were participating this year and the percentage of overseas exhibitors summed up to around 20 % of the total. This trend in the rise in overseas participants is expected to grow further in years to come.

Scene from TOOL JAPAN 2014


SAVE YOUR DATES FOR OCTOBER 14–16, 2015 With the ongoing success of the show, the next shows are sure to be another must attend event for industry professionals. Numerous exhibitors and pavilion organisers have already confirmed their involvement and the show is expected to thrive even further.

Preliminary floor plan for next year’s show – Each red block indicates a sold booth.

In fact, exhibit space booking had already started from the first day of the show and spaces are selling out fast. All concurrent shows will keep growing in scale with further involvement of exhibitors from both Japan and overseas.

Fumimasa Doi, Executive Show Director said; “We promise the show’s continual status of being the best gateway into the Japanese and Asian market and look forward to contributing towards the industry again next year. I am confident that the show will vitalise the industry and hope all our shows will bring successful business to participants.”


CONTACTS: IFEX Show Management Reed Exhibitions Japan Ltd. Exhibiting Inquiries: ifex-eng@reedexpo.co.jp Visiting Inquiries: visitor-eng.ifex@reedexpo.co.jp Press/Media Partnership Inquiries: pr-eng.ifex@reedexpo.co.jp Website: http://www.ifex.jp/en/ GARDEX Show Management Reed Exhibitions Japan Ltd. Exhibiting Inquiries: gardex-eng@reedexpo.co.jp Visiting Inquiries: visitor-eng.gardex@reedexpo.co.jp Press/Media Partnership Inquiries: pr-eng.ifex@reedexpo.co.jp Website: http://www.gardex.jp/en/ AGRI WORLD Show Management Reed Exhibitions Japan Ltd. Exhibiting Inquiries: agritechjapan-eng@reedexpo.co.jp Visiting Inquiries: visitor-eng.agritechjapan@reedexpo.co.jp Press/Media Partnership Inquiries: pr-eng.ifex@reedexpo.co.jp Website: http://www.agritechjapan.jp/en/ TOOL JAPAN Show Management Reed Exhibitions Japan Ltd. Exhibiting Inquiries: tooljapan-eng@reedexpo.co.jp Visiting Inquiries: visitor-eng.tooljapan@reedexpo.co.jp Press/Media Partnership Inquiries: pr-eng.ifex@reedexpo.co.jp Website: http://www.tooljapan.jp/en/

Address TEL: +81-3-3349-8519 FAX: +81-3-3349-8530 18F Shinjuku-Nomura Bldg., 1-26-2 Nishishinjuku, Shinjuku-ku, Tokyo 163-0570, Japan


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