Issuu on Google+

INTERNATIONALIZATION


We are a young, dynamic and competitive company of marketing services and sales in Italy and abroad. We provide outsourcing services or we work as consultants and trainers. We have to our credit several openings in the foreign market brought to a successful conclusion. Our countries of reference are: Russia, North-Central Europe, UAE and South Africa.

OUR MISSION ...is to help Italian SMEs to achieve concrete results in the international market, making the Italian creativity known in the world and countering the economic downturn. Our professionals and our network are selected according to criteria that take into account ethical and human values​​ and a strong motivation to achieve the result.


Internationalization of The Italian economy is in deep crisis. SME are the category who suffers most this problem. The solution, which today enables them to survive the saturation of the Italian market, is internationalization. The foreign market is in fact still alive for many sectors of production and Made in Italy is regarded worldwide as guarantee of quality and glamour.

89% is the percentage of SMEs in Italy, on a total of 13,000 Companies

WHERE IS ITALIAN EXPORT INTENDED? 44% Extra EU

{2011}

56%

EU

1. European non-EU countries 2. Eastern Asia 3. North America 4. Middle East

15,5%

11,1%

5. Central and South America 6. North Africa

30,2%

17,3%

8,6%

6,6%

7. Oceania and other territories 8. Central Asia

3,6%

9. Other African countries

3,2%

3,9%


f Business: sell abroad SUBDIVISION OF ITALIAN EXPORTS TO AREAS

{2011}

ITALY - NORTH WEST

CENTRAL ITALY

ITALY - NORTH EAST

SOUTHERN ITALY

40,4%

31,6%

ITALIAN ISLANDS

4,4%

Percentages calculated on a total of 371.153 Millions Euros

16,3%

7,3%


OUR PROJECT We planned a project tailored for SMEs that wish to sell abroad their products. Our aim is to open foreign markets, to optimize investments, to manage step by step the process of business growth, to assist the entrepreneurs in this choice so important for their business. Our business internationalization project consists of 5 steps: each one has a specific purpose and is functional to the next stage.


1 MARKET SURVEY This is a very important step, that allows you to understand how to optimize your resources and to choose your target country, according to the market parameter demand and economic convenience. The activities included in the process of the market survey are: Identification of the countries of greatest importance in the world economy today Search of the fairs of interest and research surveys on consumption of the countries concerned Analysis of different fairs, upon evaluation of: Exhibitors (national and/or international) Average turnout Whether or not to have interpreting services (whose presence is a characteristic of international fairs) Duration of the event (only two days are not recommended) Analysis of competitors in the target country through: Web sites Price lists Products quality


2 IDENTIFICATION OF THE MAIN MARKET DEVELOPMENT According to research carried out and according to the analysis of competitors, we identify the first areas of development. Concerning to these areas we examine: Channels which can be used for the opening (agent, dealer, political channels... etc.) Effective on-site potential business development (consumption) Methods of localization of the product (to make it truly competitive) Which are the marketing tools necessary for the opening of the market


3 CREATION OF THE STRATEGY OF OPENING According to: Ability to business investment and budgeting “pocket costs� Presence and suitability of the sales and marketing office it must be scheduled the most appropriate solution for the opening, taking into account activities and time required. The final result of this step is a complete business plan with ladder activities, time, costs, and roles.


4 RESEARCH, DEVELOPMENT AND CONTACT MANAGEMENT One of the most important step in order to open a foreign market is to verify the correspondence between the features of the names found and the target. That’s why we believe it is important to use as trade figures native speakers, in order to make this process more efficient. The phases are: Create the Database of contacts and verify the reliability of the data Definine the script of the survey Contact and management of potential customers until the commercial meeting Implementing Database with the commercial details found


5 MARKETING AND OUTSOURCING SALES OFFICE MANAGEMENT With this option, the foreign trade office is managed by Redway. This is to keep the line communication open between customer and market, identifying a strategy based on the results and opportunities step by step. The phases that make up this process are: Startup of technical training to our staff Marketing (monthly communications, promos, newsletters... etc.) Possible organization of exhibition stands, showrooms and events Customer management Possible post-sale management


Registered Office // Via Anello 27/A - 35020 - S. Angelo di Piove di Sacco (PD) - Italy Tel. & Fax // +39 049 641476

E-mail // info@redway.it



Redway internationalization brochure