BRINGING VALUE TO COMMUNITIES
OUR APPROACH Redrow, as one of the UKâ€™s leading homebuilders, wants to create a better way to live; developing thriving communities by valuing people and building responsibly. Redrow builds homes in a range of styles to suit all areas of the UK housing market. We have several main collections; Heritage, Heritage Lifestyle, Regent and Abode as well as bespoke premium homes and executive developments in central and greater London. Beyond providing a wide choice of homes, Redrow prides itself on creating great places to live and a real sense of community. We focus on well-designed layouts, providing a range of local amenities and green spaces that contribute to the wellbeing of the people who live there, encouraging and helping the neighbourhood to thrive.
Three key principles guide us towards achieving our purpose of creating a better way to live:
BUILDING RESPONSIBLY Working Safely and Considerately – creating healthy, safe and considerate working environments. Customers and Quality – putting our customers first and striving for service excellence in all that we do. Managing Resources – creating homes of enduring quality and working to minimise our environmental impacts.
THRIVING COMMUNITIES Nature for People – increasing biodiversity on our developments and connecting communities with nature on their doorstep. Community Infrastructure – delivering value to the wider community by providing facilities to support education, health, transport and community cohesion.
VALUING PEOPLE SUSTAINABLE HOUSEBUILDING Rated as top 3 housebuilder in the UK for sustainability through the award of a gold medal in the NextGeneration annual sustainability benchmark.
Valuing and Developing People – attracting skilled people and investing in them through training, development and wellbeing programmes. Inspiring the Next Generation to Build – inspiring young people to pursue rewarding careers in construction and housebuilding.
2016-2017 SOCIAL, ENVIRONME
DEVELOPING THRIVING COMMUNITIES BY V
ENTAL AND ECONOMIC VALUE
VALUING PEOPLE AND BUILDING RESPONSIBLY
MEASURING AND REPORTING We collect, analyse and interpret data across the business to ensure compliance, drive performance improvement and to articulate the greater value Redrow brings to society. SOCIO-ECONOMIC IMPACT We enlisted Mott MacDonald to produce an assessment of the total positive impact of our business activities for the 2017 financial year. The report provided data on the induced and indirect employment we created and also the economic value added (GVA) by our activities. OUR STRENGTHS Our experienced land teams focus on where we can add value through our master planning and technical expertise. The design and technical teams pride themselves on creating well designed, attractive and practical homes within high quality sustainable environments. Quality construction underpins our ability to deliver a quality home to our customers. COLLABORATION We adopt a collaborative approach, engaging with community stakeholders to ensure our developments become sustainable communities and better places to live.
CREATING SHARED VALUE
As a strong, stable and well run business we are creating economic growth and delivering value for all our stakeholders. We are able to utilise our expertise to acquire quality land that we can develop and enhance, playing a key role in addressing the UK housing shortage.
KEY FIGURES 2016/17 Number of developments
Number of private homes
Redrow’s contribution to UK economic output (Gross Value Added (GVA)*1 ) Tax generated *2
*1 GVA refers to the wealth and contribution that Redrow makes to the UK economy. This was calculated by Mott Macdonald in a November 2017 report titled the ‘Total impact of Redrow Homes Plc’. *2 The tax contributions and value breakdown include; Corporation Tax; Stamp Duty Land Tax (SDLT); National Insurance (NI) paid by the company directly; Council Tax; Pay as you earn (PAYE) tax paid by employees and NI paid by individual employees.
We are active members of Business in the Community, a movement of businesses committed to continually improving their positive impact on society through corporate social responsibility.
WORKING SAFELY AND CONSIDERATELY
We care about the safety, health and wellbeing of everyone involved in our activities. We work hard to provide safe working environments for employees, subcontractors and visitors alike. We are also committed to being a considerate constructor, working with local communities to minimise disruption and supporting a wide range of projects in the communities in which we build.
KEY FIGURES 2016/17 Site managers commended in NHBC safety awards Registered sites signed up to Considerate Constructors
In 2017 five of our site managers were commended or highly commended by the NHBC Health and Safety awards, which provide rigorous independent assessment of our sites and ultimately recognise excellence on site.
We support Working Well Together Groups in communities where we build, sharing health and safety knowledge, best practice and skills with a variety of local organisations and businesses.
We are active members of the Home Builder Federationâ€™s health and safety forum, promoting continual improvements in health and safety practices and performance within the construction industry.
Lyon Square, recently recorded IN ACTION a score of 44 out of 50. The site performed strongly in all 5 areas scored, appearance, community, environment, safety and workforce. Regular updates to the community and a CSR plan helped score highly in the community section.
LOCAL COMMUNITY PROJECTS Keep Wales Tidy Redrow ran and supported a great number of local community projects. Redrow volunteers worked with the Keep Wales Tidy charity on a community project aimed at cleaning up the River Taff. Woodford Community Fund Redrow has committed to providing financial and resources support to local community groups like the â€˜Woodford Community Fundâ€™ in Cheshire which supports a variety of causes including: regeneration of a local park and play equipment and refurbishments to community buildings. Nurturing a Nature Reserve We support locally based wildlife organisations on nature projects on or near to our developments. Adjacent to our Heathlands development, we supported North East Wales Wildlife with the planting of 1000 trees to create a hedgerow, which will become a wildlife corridor.
HEALTH AND WELLBEING Redrow, as part of its wellbeing approach, is providing health screening to all its employees and subcontractors working on our sites. A Health Kiosk is set up on site which provides people with the ability to take health and lifestyle checks securely and in confidence.
CUSTOMERS & QUALITY
Our customers are our essence and our biggest supporters, so we listen to every single one and do everything we can to make sure that buying and owning their Redrow home is the best it can possibly be. We look to implement new innovative technologies, making our homes healthier, more energy efficient and smarter places to live.
KEY FIGURES 2016/17 Customers who recommend us
SAP Rating *
Pride in the Job Awards winners
ENERGY EFFICIENCY RATING 92-100% 81-91% 69-80% 55-68% 39-54% 21-38%
CUSTOMER SERVICE EXCELLENCE
UK AVERAGE HOME E F
* SAP ratings are expressed on a scale of 1 to 100 - the higher the number, the better the energy rating. The UK average for all homes is 59.
As a customer focussed organisation, our membership of ICS supports our commitment to providing an excellent customer service experience, along with accreditation of our customer service training.
TAKING PRIDE IN OUR WORK A record 27 of our site managers received 2017 NHBC Pride in the Job awards. This is the housebuilding industry’s most prestigious awards programme. It’s dedicated to recognising site managers who achieve the highest standards in housebuilding.
PAUL’S PRIDE IN THE JOB PAID OFF
Experience and pride in a job well IN ACTION done at Redrow’s The Coppice Development, Leegomery, has earned Redrow site manager Paul Ireland a Pride in the Job ‘Quality’ Award. The award recognises Paul’s commitment to ensuring excellent workmanship and attention to detail, using his expertise to resolve technical issues on site. With between 40 and 100+ people working on the site at any one time, the award also recognises excellent leadership skills and achievement of good standards in health, safety and welfare issues.
Our goal, as part of working towards being environmentally ‘net positive’, is to continually find ways to reduce energy, water consumption and carbon emissions during the construction of our homes. By developing collaborative relationships based on fairness and mutual respect, we are looking to work closely with our supply chain partners to deliver innovative, more sustainable solutions.
KEY FIGURES 2016/17 Responsibly sourced timber in our homes
Local materials suppliers and subcontractors
Waste diverted from landfill
Business certified to environmental standard ISO 14001
WWF – ‘THREE TREES’ AWARD We have secured the coveted ‘Three Trees’ status from the World Wildlife Fund (WWF) for the second assessment period in a row. We were the first UK homebuilder to achieve the status in 2015.
ENVIRONMENTAL STEWARDSHIP The environmental system we operate, which ensures that we manage our impacts in a systematic manner, is certified by the British Standards Institute to the international standard ISO 14001:2015.
RECYCLING AND RE-USE
At Colindale Gardens, London, 16 IN ACTION unused buildings were demolished to make way for new homes to be built. All the materials from the demolition process were separated, with c5,500 tonnes of metal recycled and 61,000 cubic metres of concrete crushed and re-used on site as aggregates. First completed block pictured below.
SUPPLY CHAIN SUSTAINABILITY SCHOOL We are partners in the Supply Chain Sustainability School, which is an award-winning initiative providing free learning and development support to help our supply chain address sustainability issues.
NATURE FOR PEOPLE
Our biodiversity strategy is based on the principle of a ‘net gain’ approach – ensuring nature is enhanced as a result of our developments. We aim to engage our customers with nature and design our developments so that people can connect with nature as part of their daily lives.
KEY FIGURES 2016/17 Hectares of public open space created Homes built on brownfield land Broadleaf trees planted on developments Sites with Biodiversity action plans created
115 50% 5,600 60%
PARTNERING TO IMPROVE BIODIVERSITY Redrow is proud to be the first UK homebuilder to partner with the Bumblebee Conservation Trust (BBCT), an award-winning charity, established in response to concerns over the observed crash in bumblebee populations.
Redrow has worked closely with IN ACTION the People’s Trust for Endangered Species and the British Hedgehog Preservation society to develop the ‘Hedgehog Highways’ initiative.
Credit: Andrea Ormesby
The scheme provides a simple way of making gardens hedgehog friendly, by introducing small squared marked holes into new garden fences to allow hedgehogs to move freely between gardens whilst they forage for food and mates.
BIODIVERSITY NET GAIN Redrow are one of the first UK housebuilders to embark upon the development of an ambitious plan to achieve verified net biodiversity gain across all of their developments by 2022. Redrow commissioned, ecology experts Atkins to undertake a pilot study applying the DEFRA biodiversity offsetting metric to a number of existing sites. Two of the sites: Caddington Woods in Luton and Saxon Brook in Devon are achieving a net increase in the biodiversity score. The findings from this study are helping to inform the strategy going forward.
Insects, amphibians and other IN ACTION wildlife have found new homes in Moulton, Northamptonshire. At Redrow’s Carey Fields development it’s not just humans who’ve made their home there. Various creatures, like Dragonflies have colonised the area since work on the new homes started in 2014.
We work closely with communities to develop solutions to shared challenges and opportunities, creating better, more attractive places to live which encourage healthier lifestyles and instil a strong sense of community spirit.
TOWN AND COUNTRY PLANNING ASSOCIATION Redrow are corporate members of the Town and Country Planning Association (TCPA) and support its aspirations to promote sustainable development. We worked alongside them providing support in the development of a guidance document which outlines how to create health promoting environments.
KEY FIGURES 2016/17 Section 106/75 contributions
School places created
Developments within 500m of public transport
New Homes Bonus generated for local authorities
Per annum of additional council tax generated
HEALTHY DEVELOPMENTS DESIGN
STRATEGY IN ACTION
Redrow’s Woodford Garden Village development in Cheshire draws on the latest government thinking on the delivery of large-scale housing projects and will include 920 homes, extra-care accommodation, local retail units, up to 90,000 square feet of employment space and 30 hectares of open space. The development is principally characterised by a network of ‘green streets’, which will link the new village green, playing fields and play areas and out to the open countryside beyond, encouraging active modes of travel such as walking and cycling. On the developments there will be: shops, a public house, a doctor’s surgery, a school and heritage centre, as well as the significant areas of open space. This will provide a highquality, well connected built environment, with a wide range of facilities that will enhance the health and wellbeing of both new residents and those already living in the area.
RAYMOND FENTON COMMUNITY CENTRE
STRATEGY IN ACTION
Redrow contributed £1.2 million towards the construction of the Raymond Fenton Community Centre, South Cerney, which is a hub for village interaction providing community space including a café, meeting room, Wi-Fi and a hall.
Our robust design approach allows us to consistently create better places to live. Our placemaking framework consists of 8 high-level design principles that define how Redrow achieves sustainable development on all of our sites.
PLACEMAKING DESIGN - OUR EIGHT DESIGN PRINCIPLES ARE:
Listen to learn; Connecting with local communities and stakeholders at an early stage to identify local concerns that may inform the development proposals.
Built to impress; First impressions count; creating inviting, memorable entrances and building beautiful, distinctive homes.
Places to go and things to do; Creating locally tailored, interconnected community infrastructure, providing opportunities for people to interact and socialise.
Dovetail to fit; Working to value and design around what is important locally, dovetailing developments to sensitively fit into the area.
Nature for people; Creating new or enhancing existing wildlife habitats and better connecting people to them through thoughtful design of public spaces.
Streets for life; Recognising the street as an essential part of creating safe, attractive and friendly places to live, where neighbours can meet each other.
Easy to get around; Creating new or improved connections between developments and the existing community by stitching streets and routes into the neighbourhood.
Homes for all; Sustainable and socially cohesive communities are formed when there is a diverse mix of housing types and tenures.
VALUING & DEVELOPING PEOPLE
We encourage and support our people at all levels, to enhance the local environment and communities in which we work. In financial year 2017, Redrow spent £914m on UK suppliers and subcontractors, supporting a large number of UK businesses predominantly in the construction industry. In turn, this generated jobs and economic activity all around the country in all sectors of the economy.
HANDS-ON EXPERIENCE FOR GRADUATES
KEY FIGURES 2016/17 Direct, indirect and induced jobs created Employee satisfaction rating
Training days completed
Donated to charity
STRATEGY IN ACTION
At Redrow, we’re proud to attract some of the most promising graduates in the industry, but we know that getting a construction related degree is just the start. All of our graduates are put through a two-year programme, designed to show how what they learned at university is applied in real life, to ensure the highest levels of quality and health and safety are achieved on site.
BRITISH INSTITUTE OF LEARNING AND DEVELOPMENT An industry first for Redrow, we are the only House Builder to achieve the BILD Quality Mark for the standard of training and training processes we deliver internally.
DEVELOPING HOMEBUILDING SKILLS John Tutte – Redrow’s Group CEO is Chair of the Home Building Skills Partnership (HBSP). This program aims to provide the workforce the industry requires to deliver the increases in housing supply the country desperately needs. It will focus on attracting new entrants into the industry, and on providing focussed training to develop the qualified workforce needed to construct today’s high quality new homes.
INSPIRING THE NEXT GENERATION TO BUILD
Redrow are inspiring current and future generations to develop the skills, knowledge and capability to become the next generation of homebuilders.
KEY FIGURES 2016/17 Trainees in workforce
Young people attended employability masterclasses
Consecutive year listed as Top 100 Apprentice Employer; Social value generated by apprenticeships, trainees and graduates programmes
REDROW’S APPRENTICE ELECTRICIANS ARE BETTER CONNECTED
STRATEGY IN ACTION
Redrow leads the industry in developing the next generation of builders and skilled tradespeople. Not only do our apprentices get first class training, both on site and at local colleges, Redrow also partners with key suppliers to ensure they get a comprehensive understanding of the wider aspects of their chosen field.
APPRENTICESHIP AWARD We are a Top 100 Apprenticeship employer, recognised at the national Apprenticeship Service awards for the fifth consecutive year.
BUILDING PARTNERSHIPS We are committed to a number of strategic partnerships with local colleges including South Essex, Wolverhampton UTC, Coleg Cambria, Medway UTC, Exeter College and South Staffordshire College, which provides a variety of opportunities to help embed classroom based learning, for construction and the built environment students.
REDROW LAUNCHES FIRST EVER HOUSEBUILDING DEGREE
STRATEGY IN ACTION
Redrow, in partnership with Liverpool John Moores University and Coleg Cambria, have established the UKâ€™s first dedicated Housebuilding Degree. The three-year degree gives students a full overview of housebuilding skills including quality, project management, health and safety, business skills and law. Learning will be achieved through a blend of classroom activities, virtual learning, practical site visits and tutorials, meaning that learners will be able to combine their studies with working and earning.
YOUNG ENTERPRISE Redrow is working with Young Enterprise, a leading charity that empowers young people to harness their personal and business skills. The goal of the programme, which will reach approximately 900 young people, is to raise the profile of housebuilding and highlight the range of career choices within the industry.
THE 5% CLUB We are proud to be a member of the prestigious The 5% Club, a campaign focused on creating momentum behind the recruitment of apprentices and graduates into the UK workforce.
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