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Eve Life

LOKNATH ANDHISELIXIR Success, an easy catch for him as he makes forays into three magnificent fields

CHIEF OF NOVELPATENT SERVICES Hima Bindu takes a road less travelled to prove that nothing can stop the determined


THEYGIVE ABRANDNEW LOOK Yuvaraj & Sunitha make Bommana turn a new leaf


OUTLETS & OPENINGS Hospitals to hospitality facilities, they are entering cityscape with god speed



ts non-controversial image notwithstanding, Vizag has earned the dubious distinction of topping the state in cyber crimes. Cyber crimes have been rising at a rate of about 20% annually with fraudsters adopting innovative methods. The crimes include hacking, online job and lottery fraud, hacking into credit card and bank accounts. Last but not the least, is the email abuse. Noting the gravity of the situation,



They are blessed with a readymade (pun unintended) tag Bommana. But Yuvaraj and his mother Sunitha created their own brand, prefixing MY and suffixing Boutique to it. The duo’s MY Bommana Boutique has expanded the scope of the parent company by luring high-end customers. Turn to Trade find out how they are going about it.

Hima Bindu, along with her husband Murali, founded Novel Patent Services. But as its Managing Director, she has taken it to a great height. What started as a two-man start-up has now turned into a 70-member enterprise, going overseas. We record her efforts and endeavours in the Eve column.

destiny, he entered the city as a realtor and soon forayed into hospitality sector. He throws light on various phases of his Life.

If Rashmika had taken a successful plunge into Tollywood, she is creating ripples with her recent film Geetha Govindam. She is the face of In addition to the above mentioned, this edition and soul Haute column. we have given the regulars for your festive-time reading. From cultivating fish in Kolleru tanks to serving it as a delicacy in his recently-oated Somaa, Restobar- it has been a fantastic journey for Loknath. Responding the call of the Chandra Mouli Tippala, Publisher

Y.S.Jaganmohan Reddy, YSR Congress President, seems to have taken the city by storm. Lakhs of people gathered to hear the young leader on the 258th day of his Praja Sankalpa Yatra. The party had left no stone unturned to display its strength and Jagan himself held the audience in thrall with his powerful and punchy speech. The event has proved that YSR Congress has a strong presence in the district.

the state has established a cyber crime police station and a Cyber Forensic Lab in the city. The facility will expedite investigations and property recoveries. The lab will be equipped with advanced mobile forensic tools required to track cyber crooks.


Front Office P Moulika

Accounts & Admin R Chaitanya Kumar

Sr. Executives-Marketing P Arjun M V Raju

Asst. Manager Advertising K Niranjan Jagadeeswara Reddy

Dy. Manager Circulation Faheem Siddiqui

Dy. General Manager Corporate Affairs Selvaraj Dominic

General Manager Corporate Affairs Rajesh Babu Guntu

Printed, Published and Owned by Chandra Mouli Tippala. Printed at Kalajyothi Process Pvt. Ltd., 1-1-60/5, RTC X Roads Hyderabad - 500 020. Published at Red Publications D. No. 14-36-9, Vikas Nagar, Pedagantyada, Gajuwaka, Dist. Visakhapatnam, AP. Editor: Tippala Divya Reddy.

Design Strategy

Publication Consultant K Raghuram Raju

Image Processing P Venkatesh

Visualizer K Shankar

Sr. Photographers Dhana Vijay Dinakar Pamu

Feature Writers Chandrika Mantri P Swarnalata

Editor-in-Chief V Sarada

Executive Director T V Vijaya Kumari

Publisher Chandra Mouli Tippala




Red Trade Red Eve How many of us really know what Intellectual Property means? We have enough laws to protect them but we woefully lack in their enforcement. So, we need people like Hima Bindu of Novel Patent Services, to help us.

By establishing MY Bommana Boutique, son-mom duo took their family business to a higher level. They talk of the great platform they are equipped with and how they are spreading their tentacles not only at home, but also abroad.

50 Red Life



Loknath may have changed the ďŹ eld of his business, but each change had only worked better for him. He came to the City of Destiny to deal with real estate, but he had added one more dimension to his business by opening Somaa, the most happening restobar.

Red Haute Rashmika seems to be endowed with beginner's luck as she set foot in Telugu industry with a stupendous hit Chalo. The girl referred to as the girl from Kirik Party, a Kannada musical romance, is certainly an actor worth keeping an eye on.

Red Reviews


With the city bursting at seams, there is a continuous and growing need for more amenities and facilities. It is no wonder many entrepreneurs and investors are arriving to set their shops here. We are here to tell you what is new in the city.

6TH ANNIVERSARY CELEBRATIONS OF ACF Managing Director of Sravan Shipping Services Ltd., and Chairman of AP Chamber of Commerce and Industry, G.Sambasiva Rao took over as the Chairman of Age Care Foundation of Sneha Sandhya at the 6th Anniversary of the organisation. Speaking on the occasion, Rao said that he would strive his best to reach the ACF benefits to a wider circle of the region. Managing Trustee Dr.N.S.Raju said nearly 1000 patients were being treated and provided free medicines at seven out-patient clinics in the city and two at Chodavaram and Matham. Managing Trustee of Nightingales Medical Trust, Bangalore, Radha S.Murty delivered the key note address Dr.Meenakshi Anantram of Razzmatazz compered the event and Supraja proposed a vote of thanks.

PRAKSHITES BRING LAURELS Sri Prakash students designed and displayed ‘Exhalometer’ that helps in estimating blood glucose by sensing the exhaled air and bagged at the 51st Joint Science School Exhibition held in Hong Kong. The team comprised Sujal Bhararia, Anirudh Phani Tanmay and Ch.V.Krishna Prakash and the project was entitled “Exhalometer and back to nature for remedies”. Their stall was a crowd puller and was nominated as the Most Popular Booth by the judges. The exhibition had 35 projects with participants from Hong Kong, UK, Korea, China etc. The Director, Ch. Vasu Prakash congratulated the succeful team for their efforts.

PRABAL’S ACUMEN EXPOSED An exhibition of pictures capturing some rare perspectives of the cityscape by photographer Prabal Mohanty was held at Vishakha Museum. The four-day show showcased a collection of 21 images-each a panoramic shot of the city. Inaugurating it, VPT Chairman M.T.Krishna Babu said the pictures brought forth the beauty of the city. Speaking about one of his most unique shots, Mohanty said, “It was a picture which was a combination of 44 images and captured the entire coastline from the port to Palm Beach Hotel. I had to go on a boat six times to get the right shots.” Visakha Camera Club Chairman Bijay Kumar Agrawal graced the event. red | september 2018 | 16

CMR SHOPPING MALL RE-LAUNCHED Actress Anu Emmanuel re-launched CMR Shopping Mall in Gajuwaka. Mavuri Venkata Ramana, MD, Mavuri Rajeswari, Director, CMR Malls, Chandana Subbalakshmi Mohan Rao, L.Linga Murthy, GM, and the staff of the mall were prominently present. Anu launched two gold savings plans. One is CMR Golden Ten where one can get 100%VA free on their jewellery purchase after completion of 10 months saving. The second is CMR Bangaru Labhalu where one can deposit desired amount in advance and purchase ornaments after 5 to 10 months with reduction in VA. She also opened the fourth oor dedicated to home appliances.

CMR’S GESTURE TO KERALA God’s own country Kerala is totally devastated following unprecedented oods . People from all over the world had come forward to provide the much needed help by sending food, medicines, clothes and money. Many individuals, organisations and business houses are participating in this philanthropic mission. Mavuri Venkata Ramana, Managing Director, CMR Group, known for his welfare activities donated Rs.10 lakh to the Kerala Floods relief fund. He handed over the cheque to the fund in the presence of the District Collector Pravin Kumar at CMR Central Mall, Maddilapalem.

FOR THE FASHIONISTAS Kusum Creations held a three-day showcase of Sravanmas collection of designer saris & dresses. They also collaborated with Zervar Kreations of Kolkata, that specialises in polki jewellery, to showcase 18 karat designer earrings and sets. The who’s who of the city were seen admiring the exclusive collection. Uma Ranga Raju, G.Anu, besides others, were spotted at the event. Owner Kusum Biyani said, “We got an overwhelming response. The polki jewellery range which started from Rs.5,000, sold like hotcakes.”

THRILLS ON WHEELS Fifty cars and 200 people participated in a unique Mobile App based clue race held by TT Motorsports in association with Novotel, Varun Maruti & Mahavir Skoda. Participants had to solve 10 clues along the way from Novotel Visakhapatnam Varun Beach to Novotel Bheemunipatnam. TT Motorsports had a special App which tracked the location & speed and informed the driver if she/he had cracked the clue. 2000 points were credited into the App on reaching the location. Yusuf Khorakiwala & Hussain Masalia bagged overall 1st, Aziz Qutbi & Jaffer Qutbi, the 2nd and Rajit Gandham & Raghu Ram the 3rd. red magazine was the media partner.

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CAPRICIO’S MESMERISING PERFORMANCE Capricio, a Hyderabad-based band known for its covers of contemporary and classic songs from the Telugu film industry, gave an energetic live performance at Beenz Drive-In. Proprietor, Beenz DriveIn, Arjun along with Shreya Media, organised the event which was attended by nearly 500 guests. Thickshake Factory, Ramu Kaka, Made In Andhra, China House, Chitti Gari, Big Boy BBQ, Tex Mex, Gustos and Ministers Of Sweets were the official sponsors. The guests later relished a lavish spread of North and South Indian delicacies.



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ENTHRALLING & ENERGETIC FLASH MOB On the occasion of 72nd Independence Day, JD Institute of Fashion Technology held a unique campaign Make A Wish For India at CMR Central in Madillpalem. As many as 40 students took part in the ash mob and grooved to high-octane beats. The who’s who of the city were seen cheering them. The aim was to inspire people from all walks of life to share their aspirations and vision for the country. Yes, people posted wishes on stick on notes and placed them on the country’s map; a poster specially designed by the institute.

ANUHYA BAGS RADIOCITY AWARD Radio City 91.1 FM held Super Singer Season 10 in Vizag. Six best performers got a chance to perform at finale, held at CMR Central. Music director and Nandi Award winner Ramesvarapu Udaya Kumar was the judge for this event. Anuhya, a student of Andhra Medical College who was awarded the first prize, a memento and cash prize Rs.50,000 and Ashiqueali was 1st runner-up where as Tejashwini stood as 2nd runner-up. Yerri Naidu, a visually challenged student from AVN college also participated in the competition and won a special gift voucher from RALCO Tyres. Radio City team RJ Bala, RJ Sharmila and RJ Shamili was applauded for their efforts.

EXCITING SRAVANA MAASAM BASH To mark Sravana Maasam, Kaaryeshu Events organised a traditional event titled Maa Inti Mahalakshmi at Hotel Meghalaya. Nearly 250 ladies, dressed in their best, attended the event. The participants were provided tamboolam with pasupu kumkuma and blouse pieces. Activities like Sravana Lakshmi dressing competition, games, skits, kolatam dance, mehendi application, tambola, lucky draw, etc. enthralled all. The ladies had a gala time relishing traditional Andhra delicacies. The funds generated by the event were provided to New Hope Charitable Trust. red | september 2018 | 22

FOR THE MAHANATIS Veerumama's V-Team Events organised Mahanti and Sraavana Viabhogam contests at KCA. Nearly 500 women participated in it, dressing as actress Savitri. Former TDP leader and Chairman of Swathi Promoters, M.Krishna Reddy and Film Producer Mallika were the chief guests. They felicitated Lt.Commander P.Swathi, one of the six naval officers of the Navika Sagar Parikrama that sailed across the seven seas of the world on INSV Tarini. Hamstech gave prizes worth Rs.1 lakh to the contestants while CEO Veerumama handed over the title and gifts to the winner of the Mahanati contests.

RISALI TURNS 6 The 6th anniversary of Risali Institute of Management and Freshers’ Day was celebrated at VUDA Children’s Arena. Chief guest Adari Kishore Kumar, JAC, President, inaugurated the event. Nearly 400 guests attended the event. Renowned director Sunil Kumar Reddy and actor FM Babai graced the occasion. Principal Joel and students enthralled the guests with performances. Director K.Srinivas said, “It has been an amazing journey since 2012. I am proud that our students have been placed in national and international hotels and airports.”

red | september 2018 | 24


Beauty Bar extended its facility by launching a state-of-the-art parlour titled Beauty Bar Salon Plus. Mavuri Venkata Ramana, MD, CMR Group, was the chief guest. Aneela and Zaheeda Smt.Vizag Winners 2018, MVV Satyanarayana of MVV Builders, Y.Baburao, MD, Hotel Mayura, Y.Srikanth, Balu, Kavita Mahesh, Lalithakumari, Mallika, Hima Bindu Ci.Simhadrinaidu, Sunita, Kavith, Mahesh & Raji graced the occasion. Y.Geeta Srikanth, Managing Partner, Beauty Bar said, “Ladies can avail branded beauty products of every kind and top-notch salon services.�

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38TH FOUNDATION DAY AT GITAM GITAM celebrated its 38th Foundation Day in the presence of Nobel laureate Michael Warren Young. GITAM President Dr.M.V.V.S.Murhti presented the Foundation Award-2018 to Professor Young. Chancellor Prof.K.Ramakrishna Rao said,“GITAM is committed to propagate Gandhian thought.� V-C Prof.M.S.Prasada Rao announced that MHRD/UGC has recently graded GITAM as Category-I University and granted graded autonomy. Teaching staff Dr.R.Gyanaprasuna, Dr.P.V.Y.Jayasree, Dr.P.Trinadha Rao & Dr.Maju Jose, and supporting staff K.Chandra Sekhar, A.Narasinga Rao and K.Govindarajulu were feted. A.Annapurna, Fathima Zohra and Jagruthi Jaiswal were given outstanding student speaker awards.

red | september 2018 | 27

SIITM SHINES BRIGHT Under the able-guidance of Jasti Srikanth, CMD & Asha, ED, Sun International Institute of Tourism & Management has been motivating its students to conduct religious, social & welfare activities. Taking the good work forward, it held a string of events, starting with welcoming the new batch of students. It was followed by Varalakshmi Vratham, Fun Lab and Independence Day celebrations. Inspiring the students to take up welfare activities, the institute has organised a 'blood donation camp. Many students voluntarily donated blood.

FOR ADVERTISEMENTS: Vizag: 9885 444449 Hyderabad: 9553 955178

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Head Office: Aspen Towers, 1st Floor, # 52-10-10/1/5/4, Opp. Indian Oil Petrol Bunk, Resapuvanipalem, Vizag - 530 013 T: 0891 2544 444 / 46 Branch Office: # 19/A, Silent Lake Valley, Road No. 51, Jubilee hills, Hyderabad - 500033. T: 040 2368 6868 / 2368 2368

Gaiety marks Swathi scion s birthday


elebrations of Swathi clan are always delightful and worth talking about. This time about it was the birthday celebration of Ananda Krisha Reddy, the grandson of Vijayalakshmi and Krishna Reddy, Chairman of Swathi Promoters. The birthday boy Anand, the son of Lakshmi Deepthi and Suresh Reddy, Executive Director was all elated and excited as the theme of the party was vibrant Avengers. Besides, Krishna Reddy and his wife, Suresh’s parents-in-law Ananada Reddy and Surya Kumari, his brother Ramesh Reddy and wife Deepika and their daughters Laxmi Swathi, Laxmi Skeeraja were seen having a great time, enjoying the magic and instrumental music and fun games.

Charan Group celebrates Babu sir s Bday

Vemula Parandhama Naidu, popularly known as Babu, is known for his simple and unassuming nature. August 23rd is a wonderful day for the members of the Charan Group as it happened to be the birthday of their dear chief, which was held at Hotel Daspalla. The directors, executives and staff gave him a traditional welcome and presented a impressive cultural programme. The AV on Mr.Babu was the highlight. Nearly 900 people came to wish Mr.Naidu who launched the group’s catalogue and title song.



re you looking for a promising and successful career in aviation or hospitality? If yes, then your first choice should be Risali Institute of Management. The institute sees to it that students get the right technical experience with proper tools and academic knowledge from the erudite heads of the industry, thereby assisting in placing them in aviation and hospitality industries. Yes, Risali has been churning out skilled professionals for the past five years. Located at Dwarkanagar, this institute boasts of state-of-the-art infrastructure with a grooming & communication studios equipped with teleprompter, psychology and computer labs, mock aircraft, counselling cabins and 7 smart classrooms. Courses offered are: 1.

BBA in Aviation Management (3 years)


B.Sc in Hotel Management International Programme (3 years)


B.Sc in Hotel Management (3 years)


Diploma in Airhostess & Cabin Crew (1 year)


Diploma in Aviation, Tourism & Hospitality (1 year)


Diploma in Airport Operations (1 year)


MBA in Airline & Airport Management (2 years)

Only those aspirants who qualify in the Risali Admission Test of Excellence(RATE) are selected. Director, Dr.K.Srinivas, Ph.D. in Psychology from AU, and his team select the best. He adds, “Our

well-experienced faculty is our strength.� Risali has also tied up with Bird Aviation, Globe Ground, Celby, etc. for placements. Classrooms are designed to boost the efficiency of the students. CCTV cameras, fixed in every nook and corner, offer complete transparency. This is the first institute in the twin states that offers hotel management lab with a live kitchen, restaurant, bar and bedroom. Risalians, irrespective of their course, have to read the news or latest affairs from a teleprompter everyday. The sessions are recorded & shown to the students. Dr.Srinivas teaches them how to work on voice modulation, accent, pronunciation & body language.

Timing: 9:00am to 6:00pm | Contact: 0891-2597699, 9701559988 red | september 2018 | 32

Feel At

HOME, Away From Home

‘A luxurious hotel that is big on style’ is how L.Dinakar, General Manager, describes Hotel Mantris, a unit of Kranthi Grand DKNV Hospitalities, and we do agree with him. As far as first impressions go, the hotel’s white exterior is soothing to the eyes, and once inside, ‘bigger, glitzier and better’ definitely seems to be the hotel's mantra. Crafted with sheer style and elegance, every nook and corner of Mantris is mesmerising. Spread over 2700 sq.yd., this hotel is tucked away in a quiet lane at Balalji Nagar, VIP Road. Offering luxury spaces with world class services, pocketfriendly rates, warm hospitality and superior amenities, Mantris is bound to be the first choice for any rover. Moreover, they have parking space for over 200 cars. The hotel offers 52 elegant rooms with apt furnishings, exquisite paintings & carefully selected knick-knacks; besides boasting of complimentary services like buffet breakfast, 32’’LED TV, electronic safe, hair dryer, 24x7 in-room dining, mini bar, tea and coffee maker, Wi-Fi, bathroom amenities, etc. The room tariffs are:


Single Occupancy

Double Occupancy




Deluxe Suite



Well, destination weddings now have a new address, thanks to their two state-of-the-art halls, Utsavam and Kalyanam, which can accommodate over 1,500 guests. Moreover, there are three other spacious function halls, Sangam, Emerald and Clove, which provide the perfect canvas for all occasions be it- kitty parties, birthdays, anniversaries, etc. You can conduct short meetings or even daylong conferences in their boardroom, Summit. It is equipped with top-notch facilities. Best part of Mantris is they provide outdoor catering. The hotel offers a variety of dining experiences.

Mint, which is multi-cuisine restaurant, and Four Corners offers sumptuous buffet for breakfast, lunch and dinner. Staying true to its name, while Mint is adorned with eye-catching mint green wallpapers, Four Corners is peppered with black and white paranomic pictures of the city. Dinakar adds, “We provide an exhaustive menu of Indian, Chinese, Continental and Tandoori at Mint. We plan to start midnight biryani. We have tied up with Swiggy.” “We have received an overwhelming response since the day one. We have catered to more than 20 events. On weekends we are packed, so go ahead and book your table.”

Timings: 11:00am to 3:00pm, 7:00pm to 10:30pm (Mint) 7:30am to 10:30am, 12:30pm to 3:30pm, 7:30 to 10:30pm (Four Corners) Contact: 0891-2529922/33/44, 8886377724

n o i t inven



a r t n ir Ma


its exotic tastes blends the flavourful chicken tikka. Who can ever say no to paneer? We are talking about the Panner Tikka Sizzler! Succulent paneer marinated in a tantalizing tandoori masala and is grilled to perfection. Can we have another round? Their wholesome Grilled Chicken Sizzler, complete with flavourful sauce, sauteed veggies and herbed rice, brings plenty of drama to the table. After all that spicy intake, how about something refreshing and chilled? Sip the Green Temptation. Tart and sweet at the same time, this green drink is a summer favourite.


ne joint that managed to grab the attention of all foodies revamping a la carte offerings is Sam’s Griddle (a unit of Annadah Hopitality Pvt.Ltd which earlier managed Pepperazzi The Diner). While the Americandiner themed ambience and chilled out vibe remain the same, the eatery now has an all-encompassing vision, which looks at the classics with a reverence for their techniques and flavours, but updates them for today’s well-travelled, globally informed diners. Latest additions include pizzas, sizzlers, mocktails and desserts. You must gorge on the Neopolitan Pizza which can be aptly described as the typical ‘Netflix-and-chill’ kind of dish. With puffy and bubbly edges, this pizza comes topped with fresh veggies and tomato sauce and mozzarella cheese. Chicken lovers can feast on BBQ Chicken Pizza. This sinful dish with

Neopolitan Pizza

red | september 2018 | 34

Want to relish waffles? Then go for their Special Dessert which is crispy. Warm waffles topped with not one, not two but three ice-cream flavours- chocolate, vanilla and butterscotch. We lick our fingers clean but still unable to finish this monstrous serving. Owner Satya Sriram Valluri says, “Besides all this, every week we will serve a few delectable and lip-smacking dishes for our esteemed customers. We have also introduced a sumptuous lunch box for the workaholics which can easily be ordered on all food delivery apps. The cost for the vegetarian box is Rs.250 and non-vegetarian is Rs.325.” You might be in for a better treat as they are planning to alcohol and mocktails on Fridays & Saturdays. They have also started outdoor catering.

Freak Shake Chicken Steak Sizzeler

Timings: 12:00noon to 3:00pm, 7:00pm to 11:00pm For reservations: 08916637444, 9441472444, www.samsgriddle.com


ll of us love jewellery whether expensive ones like gold, diamond or even affordable silver jewellery! Yes, let us admit that jewellery is now an important component of almost all occasions in the Indian culture. But if you think more about it, jewellery is more than just adding the right finishing touch to your outfit- it uplifts the attire and enhances the overall look of the person wearing it. So how does one pick the ‘right’ piece? Simple, visit the 5,000 sq.ft. & three-floored Vysyaraju Jewellers located besides Sampatha Vinayaka Temple. We kid you not; you will be left in awe noting their sheer variety. With a range of simple and daily wear designs to bold and party wear pieces, they have the power to transform the look of any ensemble from drab to fab! While the ground floor boasts of an extravagant collection of 92.5 sterling silver articles and ornaments and gold ornaments (earrings, chains, rings, pendants, bangles, bracelets and black beads). The first floor offers stunning gold ornaments (necklaces, chokers, bangles, harrams, vardhanams, nose rings, baju red | september 2018 | 36


bands and gutapusalus). All of this exquisite collection has been sourced from Mumbai, Coimbatore, Hyderabad, Nellore, Chennai, Rajkot, and Ahmedabad. The second floor will soon feature designer kundans and diamond jewellery, exclusively for the brides. Owner VBG Raju says, “Grandeur and grace are some of the many things that gold jewellery brings to your life. Our collection, in traditional and modern designs, are inspired by the beauty and the extraordinary aesthetic value of this precious yellow metal and are crafted with so much finesse and love, that it clearly shows. Besides, our team of nearly 100 members is well-trained to offer you all the advice and assistance that you require. Did you not find the perfect one piece to suit your requirements? Don’t fret, we customise too.” He adds, “We are renowned for our three strong points- 1) unique head-turning designs, 2) 100% BIS Hallmarked jewellery to offer top-notch quality and 3) competitive rates. Moreover, we quote 6% wastage above 40gm and 9% below 40gm.”

Temple Haaram

Antique Choker

Talking about the response, he says, “Right from day one, we have nearly 200 footfalls per day. Undoubtedly, the who’s who of the city has been raving about our collection.” Timings: 10:15am to 08:45pm, Open on Sundays | Contact: 0891-2523939, 74699969999 CZJhumkis

Where Variety is

Sp ce of Life !


f you are an Andhra foodie, you must head straight to Spicy Venue. Located at Balajinagar, this 5,000 sq.ft. and two-floored eatery boasts of 90 covers. The traditional look of the place makes you feel as if you have entered typical old Andhra home. Though their forte is local cuisine, they offer North Indian, Chinese & Tandoori cuisine. Every order is a meal by itself and every meal is a deal. Along with any of their signature dishes, they get a platter filled with the accompaniments. Food is prepared, giving an authentic flavour. They are different from the run-of-the-mill restaurants. Don’t miss out on their MLA Potlam Biryani which is a mix of mutton

MLA Potlam Biryani

kheema and prawns, wrapped in an omelette. Their biryani flavours hit the right spot! Vegetarians don’t feel left out; they have got your back too. Their vegetarian South Indian Thali is no less attractive and luring. There is no limit to this thali and it contains liberal helpings of rice, dal, fry, iguru, kurma or pulusu, rasam, sambhar, papad basket, curd and fulka. Remember, the Apricot Delite, which is prepared following the special recipe of the late Mr.Ravindra Kumar, father of the owner V.Sushanth Tummala, which is a definite must-try.

day. It vouches for our prices that are quite pocket-friendly. A couple can feast on a filling meal for just Rs.600 approximately.” So off to Spicy Venue you go!

Timings: 12:00noon to 3:00pm, 7:00pm to 10:30pm

Sushanth says, “It has been only a few months since our launch but we have nearly 250 footfalls per

Special Chepa Vepudu Boneless

Contact: 0891-2565555, 0891-2595555, 9492655552, 9492655553

Kalmi Kebab red | september 2018 | 37


one-stop cosmetic hub, GJ Hospitals, at Health City, Arilova, offers high quality surgical procedures at affordable cost. The finest cosmetic & plastic surgery facility in Vizag, this spacious and aesthetically built hospital has four layers. “It is named after my father late Mr.Gudla Jaganmohan Rao, an engineer,” says Managing Director, Dr. Siva G Prasad (popularly known as Dr. Sivaji). Along with a team of professional staff, he is totally committed to providing personalized care and treatment plans that cater to the individual requirements. “Clients satisfaction is our motto. Patients’ safety is our priority,” adds Dr Sivaji, who

has been trained in the USA, Singapore, Vienna & Germany in Joint Replacement. The hospital serves as a Trauma Centre with advanced medical & surgical facilities. “Though the hospital is in a nascent stage, we conducted more than 20 surgeries. including plastic, knee-replacement and hip (surgeries),” says the doc. The hospital constantly works to stay in pace with the rapidly evolving health care through updating doctors’ skills, adopting latest technology, advanced medical education and research. It houses many medical & surgical specialties, run by our dedicated doctors, nurses & paramedics. “We have state-of-the-art operation theaters,” says Dr.Sivaji. The hospital has a tie-up with international super specialty health care providers and Diagnostics & Multi Specialty Center which has Digital X ray and computerised automated medical lab, which work 24/7. “Our hospital is recognised & empanelled with a number of state and central government schemes. All major health insurance card holders are eligible for cashless



hospitalization. We have a patient-friendly ambience which makes sure that the queries of patients and their family are answered.” Skin care, hair transplantation, dental & plastic surgeries are its mainstay. But it also specialises in OrthopaedicsNeurology & Neuro Surgery- ENT- Dentistry and Maxillofacial Surgery- General Medicine- General Surgery- Dermatology- Plastic and Vascular SurgeryPaediatrics- Gynaecology- Nephrology- RadiologyPhysiotherapy and Rehabilitation. It specializes in weight reduction and obesity, hair transplantation , cosmetic surgery, laser and implantation(dental), chemical peeling, tattoo and scar removal, blister grafting et al (skin and cosmetology), gynaecology, urology, hernia, hemorrhoid, joint replacement, spine surgery, arthoscopy, sports medicine. In a nutshell, GJ Hospitals is a one stop cosmetic centre cum general hospital. Contact: 9441606666 For appointments call on 9963756666, 7995976666 and 7995986666

red | september 2018 | 38





iving up to the ideology and aspirations of its founder, MLC Dr.M.V.V.S.Murthi, GITAM Institute of Medical Sciences and Research has been rendering yeoman service to the needy. He has always nursed a desire to provide quality and affordable medicare to the last man of the society. He not only envisaged and established GITAM Hospital which dispenses high-end medical care to the denizens who cannot even dream of approaching corporate hospitals. . A passionate educationist, Dr.Murthi founded a number of educational institutions but also stresses on ethical and value based medical education. His relentless efforts in this direction bore fruit in the year 2015 with recognition of GITAM Institute of Medical Sciences and Research (GIMSR) by the Medial Council of India. GIMSR established for admitting 150 MBBS students annually to give world class training. Initially, it became operational with 360 beds offering services in various streams The Medical College building adjacent to red | september 2018 | 40

the hospital is constructed with all modern facilities adhering to the guidelines and norms of MCI. The student labs, class rooms, library, auditorium and research labs are all designed on par with advanced institutions in the country. GITAM is striving relentlessly to impart futuristic and comprehensive education of global standards with a high sense of discipline and social relevance in a serene and invigorating environment. Unique schemes GISMR has floated some very unique schemes. The most notable among

them is the Savithri Prasutha Padhakam, under which women are offered free pre-natal and post-natal treatments. Innumerable women are taking advantage of the scheme. Pattabhishekham is yet another scheme that caters to the senior citizens. GIMSR is also offering Central Government Health Scheme (CGHS) services. CGHS offers comprehensive care for the Central Government employees and pensioners enrolled under the scheme. In fact, CGHS caters to the healthcare needs of employees of Legislature, Judiciary, Executive and Press.

The Radiology department is provided with X-ray machines of 600 MA, 400 MA and two mobile x-rays (100 MA and 60 MA) and is also supported by two Ultrasound Machines.


Ambulance services (2 in number) are made available at hospital premises round the clock.


escribing the GITAM Hospital as a perfect destination for the innumerable people who are in search of solutions for their health problems, Dr. Syama Prasad, M.D., Medical Superintendent, GIMSR, says.... GITAM Hospital was started in 2010 on an unitary campus of 29.9 acres. Our focus on universal healthcare translates into unmatched opportunities for students and researchers to work on public health issues and understand the challenges. The GITAM Hospital is strategically located on the shores of the Bay of Bengal surrounded by urban, semiurban, rural and tribal areas. The hospital is within the reach of both the urban and rural population. It is well connected with public transport facility.

GITAM Institute of Medical Sciences and Research is operational with 800 beds and equipped with all basic specialities like Medicine, Surgery, Obstetrics, Gynaecology, Orthopaedics, Opthalmology, Paediatrics, Dermatology, ENT, Psychiatry, Pulmonology, Physiotherapy etc. There are as many as ten operation theatres to cater to the needs of various specialities. GIMSR is endowed with 24-hour Central Laboratory under the supervision of qualified Pathologist, Micro-biologist and Biochemist for all routine & special Hematological, Serological, Micro Biological and Bio-chemical tests.

The out-patient departments are run by qualified specialists. The emergency medicine and trauma departments work round the clock. It is adequately equipped to deal with all emergencies. The Intensive Care Unit is well equipped with monitors, ventilators and other supportive systems for giving necessary treatment to the critically ill patients. The well established and state-of-the art central clinical laboratory and modern blood bank facilities are available for handling all types of elective and emergency medical and surgical problems. It is well connected with public transportation facility.

We are here for a general check up. Since we come from a suburban area, we come and spend the entire day here getting all tests done. We are very happy with the services. The doctors and their assistants are very kind and helpful. -Satya Rao and Lakshmi

I have been admitted here for childbirth. Although I had to go through a cesarean section, the doctors and nursing staff took such a good care of me and my baby girl and kept me in comfort, alleviating me from the pain. -Kumari

red | september 2018 | 41

Time To Shine & Sparkle


he festive season (Ganesh Chaturthi, Navratri, Durga Puja, Dusshera and Diwali) is round the corner. And definitely putting your best foot forward with your best look, is important. After all, the first impression is what we dig at, isn’t it? So, if you want to get that flawless skin, perfect pout and ageless hands, then the time is now. Head to Neoskin where with the help and proper guidance of expert cosmetologists, you can look like a million dollars in a matter of few days or just a few hours even. Located on the 3rd floor, Navaratna Jewel Square, Asilmetta, this advanced medical cosmetology center boasts of spick and span, state-of-the-art laser room, doctor’s consultation room, treatment room equipped with advanced equipment and waiting area.

Dr.Padmavthi says, “We provide all cosmetological procedures under one roof, like weight loss with advanced cryo lypolysis, power shaping, RF, cavitations, skin treatments for pigmentation, scars and acne, tattoo removal, hair removal by diode laser, hair re-growth with PRPS, plant stem cells, meso therapies, dandruff treatments, hair bonding for bald head, face lift with botox, fillers, 3D cog thread lift, HIFU, USA FDA approved threads, total body whitening with injections, birth mark, mole and warts removal, etc.” USP? Their forte is advanced antiageing treatments. You can be assured of 99.99% accurate results. Besides, FemiLift, lip, nose, cheek and chin enhancements, under eye and breast fillers are always in demand. Moreover, they are the first in the state to

introduce gyneo cosmetology treatments like vaginal tightening laser, breast fillers without surgery, FemiLift and laser for urine leakage. Response? “Brilliant! There is always a rush at the center so we recommend all our customers to book an appointment for any service. The best part is that our prices are quite affordable. The cost of fairness treatment starts from Rs.800, hair removal from Rs.1,500, hair regrowth from Rs.1,500 and anti-ageing from Rs.25,000. Besides, we provide budget packages, EMI options & even offer services for the underprivileged.” Future Plans? “We will soon expand to new locations across the country. We have our branches in Hyderabad, Vijayawada, Rajahmundry, Kakinada and Vizag. We also plan to upgrade the treatments on a regular basis to offer the best to our customers.”

Timings: 6:30am to 8:00pm | Contact: 8919898242, 8008439106 red | september 2018 | 42

L fe

Shoot by Dhana Vijay


Excellence is his goal &

his stance red | september 2018 | 44

By V. Sarada

r.Usha Balakrishna, the renowned industrialist and film distributor who owned a humongous 70 acre-fish tank in Kolleru, asked his office to hold back payment of Rs.2 lakh to the 16-year-old Loknath in a fish supply deal. The youth, anticipating some fussy haggling, went to Mr.Balakrishna only to be told, “Had I released your payment, you would not have come to me. I wanted to see you as you are the youngest in the field and are doing a stupendous job. I see a great potential in you and greater future for you.” Yes, the veteran’s prediction did come true. Mr.B.Loknath, Managing Director, Somaa Restobar, is barely pushing 40s, but he has made significant forays into three unrelated fields – pisciculture, real estate and now the hotel industry. His recentlyopened Somaa has already been the talk of the town with its unique ambience, impeccable amenities and never-before-in the region services. He narrates his eventful journey in an exclusive and interesting tete-a-tete .

Rural Roots We hail from Machilipatnam and our family which was dealing with agriculture moved to GollaGudem in Kaikaluru when I was a child. It was a cosy household with my father, the late Mr.Ramachandra Rao, my mother Mrs.Subhadra and we, three children. The heart attack my father suffered while I was studying Intermediate changed the course of my life. I had to take charge of the family as my father was rather demoralised by his illness. I started looking for a good source of income as I had to see my younger siblings settle, besides looking after my parents. I am the first one in our family to step out to explore a new path and become an entrepreneur. I got into fish business and took up dealership for Aqua Feed at the age of 16. Dealing with prawns and fish, I ran it with considerable success. Vizag calling The Krishna District administration launched Operation Kolleru to restore the pristine glory of Kolleru Wildlife Sanctuary, Asia's largest wetland and stopped fish cultivation. This made me look around for an alternative business. It also put me on the horns of dilemma -whether to go to Hyderabad or Vizag. Taking a cue from destiny, I came to the coastal city in 2007.

dinning into my head that I was cut out for real estate business and should take it up in all earnestness. Yet another friend from Hyderabad who had a piece of land in Vizag asked me to manage it. I was totally new to this field and I was very wary of the unfamiliar ground. The first thing that sent me into a tizzy was the cost of the land which was prohibitively high. While in our towns an acre was costing only Rs.3 to 4 lakh, they were quoting nothing less than a crore for an acre of land here. I still took the plunge and started Devi Homes. The first deal Putting my best foot forward, I acquired a 7,000 sq.yard-plot in Maddilapalem and gave it to Mr.G.S.Raju of G.Con for development. Despite many hardships and hurdles, I grew from strength to strength both in status and business. I built my it brick by brick and with God’s grace, it is ourishing. Success story A piece of land was stuck in a hassle for four decades with 3 parties squabbling over it. It was being used as a junkyard


where people used to dump waste. I could bring all the warring factions to the table and settled it amicably. It took me 20 days to clean-up the place. The transaction attracted even the media’s attention. This deal shot me up into unexpected heights and the who is who of the city started acknowledging me. The local people honoured me at the Shiva temple, making me perform abhishekam to God with 101 pots of water brought in by women drapped in their traditional splendour. Now many people come to me asking me to salvage a piece of land here or sort out a problem there. VENTURE-3 Hotel industry Somaa too is born out of a stray thought. I mentioned it casually to my friends and one of them suggested that I should set it up in his sprawling building on the VIP Road. I wondered if there was wisdom in operating a restaurant in such a proximity to the other established ones. Won’t it be too close for comfort? Taking it up as an additional challenge, I worked on a unique concept that would not invite any rivalry.




VENTURE -2 Real challenge I took up dealership and ran a shop- Rajyalakshmi Surgical Equipment, named after my wife. Later, I deviated into waterproofing services by launching Lailaa Build Proof. The prestigious projects I took up included Chitralaya theatre, KenX, IBM and Chaitanya College. In the meantime, a friend, philosopher and guide went on red | september 2018 | 45

I needed to offer something that the city had never seen before- right from its external ambience to what is served on the platter. The seethrough live kitchen offers the guest an ample view of what is cooking. The vast spread of menu, live band and the sophisticated bar that serves top-notch drinks are the added attractions. In short, I saw to it that it turns out to be a family restaurant which offers something for everyone. I acquire the best quality water and ingredients, no compromising there. Their take away should be fond memories of the time they spent here and the facilities offered. Response So far so good. Though we were into the industry recently, we are witnessing impressive number of footfalls. In fact, many hoteliers of repute who came here had only words of praise for what they have seen and experienced. Of course, I must admit that people initially looked askance at me. But now all of them say, “We thought that you were too loaded with wealth to swindle it on a restaurant that caters to families with works like live kitchen, music and liquor. But we are spellbound by what you are offering. You have

taken the standards of the city’s food industry to a higher level and gifted the Smart City with a chic asset.” Staff- friendly initiatives I am able to provide livelihood to nearly 100 people including some experts in culinary field. I make a deal with my employees. If they save Rs100 per month from every Rs.10,000 they earn, they can take it whenever they need it and I shall chip in with a matching grant. They appear to be happy with this arrangement. As the head of the ‘family’, I stand by them through thick and thin.

Unfulfilled dream None. I could achieve all that I wanted till now. But there is a lot more to do.


Food: Non-veg Dish in Somaa Ulavacharu Mutton biryani (Sometimes I wonder if he has opened Somaa to feast on them, quips his wife Rajyalakshmi) Actor: No one particular Actress: Anushka Holiday destination: My home red | september 2018 | 46

Regret Not pursuing education Secret of energy Passion for any endeavour I take up.



Place: Vizag

Success Mantra Offering quality service

Advice to new comers Be vigilant about what you are dealing with and go for clean deals so that the beneficiaries of your service are not troubled. Never let down your customers whatever may be the business you are in because they give you not only their money but also their uninching trust.


Car: Audi


Hobbies Listening to music.

Colour: Nothing particular

Brand: Linen Club

Future plans The future is not ours to see. Of course, I have a few plans. Since they are still in the conceptual stage, I prefer to keep them under wraps for now.

CSR activities I have been donating off and on and serving society. I did not set up any trust yet.


Attire: Shirt and trouser

I feel fulfilled only when I can help lakhs of needy people around me.

What makes you happy? Any small or big success of my children

If things don’t go the way they have to despite the best of my efforts. ....angry? Dereliction of duties Source of recharge? Time I spend with my family

F A M I LY C O R N E R WITH HIM AROUND, LIFE HAS TO BE SMOOTH: RAJYALAKSHMI It was an arranged marriage ordained right from the childhood as we are cousins. We tied knot in 1997. Since it was only an inter-family shift, the transition was smooth and there were no major changes. We did see a lot of ups and a few downs too. But that did not come in the way of our relationship. The best trait in him that enchants me even now is his happy disposition. His anger is very short-lived. I never interfere in his decisions because I know he chooses only what is right for us. He can take any situation under his control and give it his best shot. I restrict my role to my home and am busy with my children and mother-in-law. My son Teju is studying B.Tech and daughter Mouni B.B.A in GITAM. My husband takes out as much time for us as he can from his packed days. He bestows equal attention on his people and my family, leaving no scope for anyone to complain. Our holidays are with our relatives. We never miss Sankranti celebrations in our village.

MY FATHER IS A SUPER HERO - TEJESHNATH He never ever as much raised his hand or voice to punish me, whatever might have been my fault. He would quietly make me understand what I had done was wrong. I am in awe of him even though he is very soft. Though he is very caring, his business obligations keep him on his toes and don’t allow him enough time to spend with us. So we interact more with mom.

MY FATHER IS THE BEST: MOUNIKA VASAVI I prefer to talk of my father’s brainchild Somaa which means Elixir. It is not just a restaurant, but it is an enriching experience which imparted many valuable lessons to all of us, right from the word go. We had deliberated over the project for days, starting from selecting the name to all the amenities it was to offer. All the time, my father would only say - “Whatever we do, we have to leave a mark on history.” He is such a perfectionist that if things are not up to the mark, he would ask them to dismantle the entre thing and redo it and the process would continue till he is satisfied. He wouldn’t leave any stone unturned to accomplish that top-notch outcome. I have seen him working innumerable hours for the past one year till he saw Somaa open. He is an out and out people’s man. His energy and enthusiasm are very infectious. He encourages me in all my escapades.

red | september 2018 | 47




P WERFUL By V. Sarada


sk her if a woman needs some extraordinary gumption to tread a path less travelled, pat

comes the reply, “Not necessary, but she certainly needs a motivating force. Surprisingly, it was three men in this male-dominated world who gave me that stimulus- my father, brother and of course, my husband Murali who literally and figuratively did the handholding,” says Hima Bindu Atti, Managing Director at Novel Patent Services Pvt. Ltd & Novel Intellectual Property Rights Academy. This university topper, who co-founded the only established firm in the state that offers unique business solutions in the Intellectual Property Rights (IPR), has nurtured it from a two-man start up to 70 person-strong organisation (65 of in Vizag & 5 in the US) in less than a decade. She has earned impressive posts and positions in many prestigious fora. More importantly, she is bringing up two adorable daughters - very prodigious Madhumati and 2 year-old Sri Shloka. Without even mentioning the trials and travails she faces in this arduous trek, she makes it sound like a cake walk. Here is ever smiling Hima and her sunny disposition...

red | september 2018 | 50

Genesis My father Mr.Trinadha Rao, an ex-service man, is my hero. He had given me total freedom to pursue any course I wanted, whether it is in academic field or in extracurricular activities. My mother Mrs.Umadevi is a perfectionist and my role model. My campus crush blossomed into a perfect marriage with Mr.Murali Krishna Pattabhi, who is the architect of my success. He is the cofounder of our company. His uninching support and sacrifice reect in every step I have been taking for 12 years now.

My father gave me two valuable gifts education and my husband. While all others treated me like a little girl who needed protection, it was Murali who spotted the real potential in me and harnessed it. He groomed my entrepreneurial skills and gave me the needed impetus to reach new heights in all my endeavours.

Why IPR? I can cite two valid reasonsa)


I nursed a great interest in entrepreneurship right from the childhood. My academic background in varied disciplines and my avid interest in research further ignited my desire. A career in IP field that has technology mixed with a legal perspective satiates my intellectual thirst. It has a huge potential as it is in a nascent stage in India and an apt relevance to my qualification. So Novel Patent is here. To my immense delight, the firms I dreamed of working with when I was a student are now my clients.

Support system Murali, who obtained M.Tech (Biomedical) degree along with me, echoes my aspirations. As the 1st generation entrepreneur, I nursed a few apprehensions, but my father-in-law, the late Mr.Janardhana Rao, helped and encouraged me to take the bold step. Mrs.Punyavathi, my mother-in-law, is proud of my success and renders rock-solid support. Even my sister- in-law Jyoti and her husband Siva Prasad Mangaraju are always ready with help. The name – Novel was suggested by my sister-in-law Suvidha. Hence, I describe Novel Patent as the endeavour of whole family. Hiccups The challenge had become rather a bit daunting as I entered motherhood and entrepreneurship at the same time. In the stipulated 20 days, we needed to complete multiple tasks like statutory requirements

including raising loan for the company, building interior workspace, pulling funds and recruiting trainees. As it is totally a new field in India, getting the message across to people was a herculean task. For e.g. EPF enrolling. It took us more than half a day to make the official understand what our services are all about & which category they fall in. Finally, they slotted it in expert services category. We needed to spend 45 minutes on each prospective employee, making them understand what our company does & its tasks. But these are the experiences that helped me grow as an entrepreneur. We have very good laws in place when it comes to IP, but we are lagging behind in their implementation. She at the helm Once in awhile, only when I am

my employees through gender lens. My only demand is that they should do justice to their roles. I am proud that more than 50% of my staff is women. They are given responsibilities based purely on their calibre and performance. The gender factor comes into picture only when we take that extra care to reach them home safely. Sad reality Here I must admit that not all those women are strong enough to pursue their chosen path. Many of them throw away their career for matrimony. I wish to see them leaving the organisation seeking greener pastures, but not fritter away the opportunities given to them for marriage. We employ only engineers and give them prestigious projects. It is sad to see that their wonderful talent going untapped after they enter the wedlock. Status of women It varies from the field to field. There is no discrimination or special privileges for women in the corporate world that involves dealing with the developed nations. But in Indian context, it is a different. I recall one incident when a learned professional made an unsavoury remark on my taking my 4-month baby to a work place. In the US, they applauded a woman carrying her child to the parliament. In our work culture, we do see men being apprehensive about reporting to woman or taking her advice. This must be eradicated.


reminded that I am a She Boss that a spark of pride crosses my mind. Otherwise, I am no different from any man at the helm. When I am interacting with outsiders, I find that they, at least out of courtesy, lend their ears, because I am a woman. This makes my job easy. Of course, on certain issues like finances, I did encounter questions like- “Don’t you have a man dealing with it?” When it comes to running my company, I am not much affected as I am focused on my goal and carry out my duties with commitment. I never look at

justice to one side means neglecting the other. I may not be there for my family when they want me but am always there when they need me. Advice to the aspirants Think big; work on viable opportunities; try to add value to society; love what you do and give your best efforts to it.

Shoot by Dhana Vijay

Future plans I recently started IPR Academy that promotes IPR education and trade by linking industry, research and investors. We are revamping our services to raise the bar and meet the global standards. We have started working on unique research concepts and will implement them in the

Indian women Vs US women I must admit that we are more privileged than many others in the world. We have a great support system- be it helpers for household chores or family members who take charge of our homes. Our social obligations may come in the way of fine-tuning our focusing on work. American women don’t panic in the face of odds as easily as we do. There is an equal distribution duties at workplace and home too. Their society doesn’t look askance at the men who carry out ‘feminine’ tasks.


There is not much change in them. After orientation courses, I find girls asking- “How do I set up an online sari business?”

An Alumni of GITAM university, Nalsar University, Indian School of Business & Goldman Sachs 10K women and holds certifications in IPR from WIPO Geneva.

Unforgettable incident Very obviously, the Hudhud experience. I was here with my child and aged mother-in-law at that time while my parents and husband were in the US. The cyclone tore apart my office. Yet, I managed to shift it to a new place and started the operations within three days. Friends like Shyam Manickam and Uday, and my staff stood by me through the ordeal. Yet, that was an experience which can never be erased from my memory. Of course, that also helped me emerge stronger.

Women of Excellence. It was given by the Women Economic Forum at Hague. •

Member of Steering Committee of National Research & Development Council, Visakhapatnam

Guest faculty on Panel of DC-MSME

On Governing Council of Information Association, AP

Only women in business serving the IPR domain in the state.

Consultant for many firms and guest faculty at many engineering colleges.

Co-founder & MD of Novel IPR Academy, the only IPR Academy in the South India.

Recipient of Exceptional

Her clients range from inventors, start-ups & technology companies, US Universities and MNCs.

Women Entrepreneurs Yes they are in woeful minority because a)

Obtained Bachelors degree in Pharmacy and Masters in Technology in Biomedical Engineering from GITAM

process to give the best possible solutions to our clients. We plan to expand our base to different parts of the world and to make our firm employee-friendly.

b) They are not ready to take risks of HER THOUGHTS c)

We are victims of mood swings and judge ourselves from various angles. For e.g, we feel guilty for not taking care of the family as our grandmothers or mothers once did.

Inside-Outside It is hard to achieve balance here as doing

Women should socialise and network to grow

Sharing information is crucial for growth. Men join groups and use them as effective platforms to disseminate information, while women don’t do it.

Women must step out to gain knowledge. Only then they can understand the problems of other working women.



t is no exaggeration that family-run enterprises dominate the business world in India. The next generations of tycoons are naturally expected to step into their parent’s shoes. Of course, one cannot but help wondering if they do it on their volition or simply compelled to do so. Whatever may be the motives, we find many young leaders, despite earning high degrees from prestigious world universities, taking up proactive roles in their family ventures. Some of them, blessed with an adventurous streak, tread new paths and further embellish their inherited glory. The 25-year-old Bommana Yuvaraj belongs to this category and is here to re-define the legendary empire in his own style. He launched MY Bommana Boutique, making it future-ready. He shares his business with his mother, Mrs.Sunitha. We rope in the son & mom team for some trade talk.

THE RISING SON THROWS LIGHT ON A FEW ANGLES Succession is an inevitable reality in family-run enterprises, Do you agree? Every family business is a startup once up on a time. It is not an easy task to create an trade empire. But once it is built with the help of family unity and honest efforts, it definitely dominates the market. It is obvious that the members of the family too come under the impact of the giant. Successors inherit red | september 2018 | 54

the onus of taking it to the next level. My grandfather the late Mr.Bommana Krishna Murthy, a gold medallist in civil engineering, did not have money to travel to receive his medal. He later rose to the position of the Chief Engineer of the Nagarjunsagar Dam, yet he could not resist the pull of the threads as he hailed from a weavers’ community. However, winning a tailoring contest in which he stitched two shirts in 10 minutes, made him realise his true

Bomma scion on

Bouque ph By V. Sarada

calling. He started his textile enterprise in a humble way and eventually established Bommana Brothers in Rajahmundry along with his brother Mr.Ramachandra Rao. My father Mr.Satya Raj Kumar took it to the next level by opening successful outlets in Tirupati, Gajuwaka and Bhimavaram.

Did you come under pressure to carry forth the legacy? Besides enjoying the world of textiles, I have also felt that it is my responsibility. No pressure whatsoever! There is an uncanny similarity in my career path and that of my legendary grandfather. I too studied civil engineering. I obtained my degree from VIT, Vellore and went to Leeds, UK do my masters in International Business. Later, I moved to Harvard for an extension course in e-commerce strategies, following which I served as a manager of Mirchi Hotels, in New Jersey and returned home with the intention giving it back to the city I grew up in. Family run show: Advantages and disadvantages The readymade platform gives us an enviable headstart. The disadvantage is we have to obtain family permission before starting something new. We may lose individuality and act in the same monotonous manner as the previous generations. Does it take away adventure from your life? No, nothing can curtail my spirit. I am very independent. The main reason for my taking up this project is to involve myself in every aspect of business - from purchasing & marketing to accounts & sales. I invested the money I earned in the US in this venture as I did not want to take the support of my father. I also extended the premises to a restaurant. It is an additional source of income for me to run my store without raising any loans.

Bommana caters to middle class. What made you think of a high-end boutique? Yes, till now we targeted the B and C classes. My strategy is to create a place for the A class without losing the B and C segments. Until now we are running the stores with sole proprietorship. I now plan to go for a franchisee concept. How long will it take you to reach the high standards set by your predecessors? I am only 25 and I aspire and strive to reach those standards in another five years. Are you better off compared to the previous generation? Yes. my predecessors did give me a great platform and fame to earn my boutique customer base. But right from facilities like communications to transportation, we have an edge over them in terms of

Life beyond business hours My day starts with a visit to F45 Fitness Studio and almost every day after work I play volleyball with my friends at Beenz Drive Inn. I am a big movie buff. I travel and explore different places when I get time. MY BOMMANA BOUTIQUE, A PROFILE Armed with the experience I gained in two developed nations, I conceptualised this unique boutique and executed it on my terms. The boutique along with a coffee shop is the first of its kind in the state. People can shop and also chill out in the café while those coming to the Glutton’s Garage may find something irresistibly attractive in the boutique. Response We witness around 100 footfalls per day though we operate in a non-commercial residential locality. We provide the latest designs and a pleasant ambience. The customer reviews vouch for it. I experienced the success without any issues in my first project itself, which is a great boost to my future plans. Since it is a boutique, I have learnt to foresee the upcoming fashions. The best part is that we received compliments from the other boutique owners too.



speed and efficiency. I am techsavvy. Social media is the best blessing our generation is bestowed with. Why did you choose Vizag? I was born in this city and I know its potential and status. Especially after bifurcation of the state, it grew into a fantastic place with a great future. Future Plans In the pipeline are Boutiques in Gopalpatnam, Maddilapalem Chittoor and Amaravati in the state. I also plan to reach USA and Dubai. Shoot by Dhana Vijay

Product range We source material from all over the country- silk from Bangalore and Coimbatore, cotton from Ahmedabad, linen from Kolkata and handlooms from Uppada, Vnekatagiri and Mangalaigri. We have 200 purchasing points and weaving centres. My mom and I handpick products. Western outfits are brought from UK, Thailand and China. Generally, people sell the first copies of the handbags, but we get the originals and premium brands like MK and Coach. We have a very selective collection. We have tied up with MVS Jewellery Park to complement our service. Working with a team of four, drawn from our parent body, we have very strict quality checks and refresh our stock frequently. Bommana Brothers- a Profile Bommana Brothers has its prominent presence in Telugu states with 11outlets- Vizag, Gajuwaka, Vijayanagaram, Rajahmundry, Palakollu, Bhimavaram, Secunderabad & Tirupati. The annual turnover is a minimum four crores each. MENTORING MOTHER Mrs.Sunitha again is the chip off the old Bommana block, as she married her cousin Mr.Satya Raj Kumar. Though not formally educated in business administration, she is very well versed with the nuances of textile world. She tells us how she groomed her sons with the hope that at least one of them would take the legacy forward. Grooming Though, I have been a homemaker all through, my evenings were dedicated to the business. After their school, I used to take them to the stores red | september 2018 | 56

to acclimatise them to trade environs and make them realise the essence of family business. The new beginning To our delight, Yuvaraj returned to the family business though my elder son Maniraj stayed back working in the US. The first letters of MY Bommana Boutique are derived from their names. I am also a partner of the boutique and our roles are defined. I select the cloth, design dresses and saris and am good at customer interaction. I have my finger right on the customers’ pulse. Yuvaraj conceptualises marketing strategies.



Are you on the same page? Certainly not, it is expected as we belong to different generations, there are very few things on which we agree. The differences start from the selection of the product. He, being a boy, doesn’t understand the feminine traits and trends. This necessitates a lot of explanation. We generally tour together to select the merchandise. But at times he has to plough a lonely furrow. He clicks the pictures of the items and whatsapps them for my opinion. He seldom accepts my suggestions without an argument. That is when his trouble-shooter father enters the scene. We both go by his decision as he is the most experienced one.

Education vs experience Both Yuvaraj and I agree that experience is more important than education. What I have learnt in the stores is more than what he picked up in the classrooms. Unforgettable experience We had a soft launch of the boutique as Sankranti was round the corner and the entire stock got picked up by our friends, leaving me with nothing for the inauguration. I had to go on a panic buying spree. I returned home on the day of inauguration. Spending hours in tagging and arranging the store, I didn’t even have time to freshen up for the opening ceremony. It was an unforgettable day. Fashion trend We are first in the city to introduce linen saris. We keep limited stock and have a discount sale every month end. So our shelves are always full of fresh and in-trend stock. Clothes have the power to transform lives, your take Yes, first impressions are the best. The first thing onlooker notices is what she wears and how well does she carry it.


With the new day, comes new strength and new thoughts,” Eleanor Roosevelt’s quote holds true for Alleviators, a non-profit and non-governmental organisation led by a mere 17-year old G.Harsha Vardhan and his dedicated team of students from various colleges in the city. It was one Instagram story that made Harsha realise problems of the society like poverty, which exists whether we accept it or not. This reality motivated him to deep-dive into burning issues and find out solutions. The objective is to provide a better life for those in need. The idea was deliberated up on and put into action by a group of friends who work for the welfare of the weaker sections of the society.



Staying true to their motto- We Work For Cause Not For Applause , they render service and inspire others to volunteer their services and experience the pleasure of selfless acts. How they go about it is what Harsha Vardhan, a student of Sri Chaitanya Junior College, tells in the following narration.

By Chandrika Mantri Genesis Two of my classmates posted an Instagram story that they were planning a visit to Sri Shanthi Ashram (Home for deaf and dumb children) after our 10th board exams, urging people to tag along. That initiation sparked off my desire to take part in welfare activities. I then started the organisation, naming it Alleviators (people who help in lessening the pain). In the very first event itself, 30 of us visited Shanthi Ashram where we spent quality time with the children. We also conducted a drawing session, provided lunch and gave educational support to some of them. Satisfied with the experience, we then started a Facebook and an Instagram page and even a WhatsApp group. Team We are a group of more than red | september 2018 | 58

100 students from various colleges- Sri Chaitanya Junior College, Narayana Junior College, Ascent Junior College, Akash Educational Institutions, Gayatri, GITAM University and Aditya Degree College. We have volunteer meetings every two-three months at RK Beach. In case of emergency, we communicate on Whatsapp. We are united in our thoughts & tasks and encourage healthy discussions. All are cooperative and eager to help. We also have the guidance of India Youth For Society. It also provides us references. Fund & Skill Pool We contribute from our pocket money. Besides, everyone gives at least Rs.100

for an event. We post about the events on our social media to attract the attention of philanthropists who contribute through Paytm. The organisation is divided into four teams based on the areas the volunteers live. Each team has a leader who collects the funds from the volunteers. Track record 1.

Distributed food to homeless.


Provided groceries old clothes to Care & Love Foundation.


Donated cash for a girls marriage.


Regaled the orphans of Ananda Marg Foundation. Gave winter wear, books


Donated cash to Mani who met with an accident at Urvasi Junction & was admitted at Durga Hospital.


To mark National Youth Day, we held a 5 km-run on Beach Road in association with IYFS, NSS (AU), Hello Vizag, Samskruthi Gourav Samstan and Lending Hands.


Donated cash to 10th standard student who is ailing from a kidney problem.


Distributed food packets to 150 homeless people near railway station and RTC complex.


Held a peace rally, protesting the Asifa rape case near GVMC. G.Seetaram, State President, Child Rights Protection Forum, AP, participated in it.

10. Since we are (minors), we cannot donate blood, we try to fulfill the blood requirements, functioning as

intermediaries for Friends Blood Donors Associations. Till date, we have fulfilled nearly 30 such requirements. Unforgettable Incident I recall, the children of Sri Shanthi Ashram sent us off with a salute and a big smile. Our hearts swelled with joy. Yet another incident that touched my heart is the other day my cousin told me that I should donate the money which I set aside for her birthday gift to Alleviators. I am proud of her noble thought. Balance between studies and welfare activities We conduct our activities on public holidays to ensure

our education does not take a backseat. In fact, this gives us an additional edge as, time and again, we share academic updates with one another on our Whatsapp group. I counsel my fellow classmates to motivate them to excel in studies. Our parents understand that we are utilising our time for a good cause rather than wasting it watching TV programmes and movies or partying around. We enjoy an uninching support from them. Future Plans We plan to organise awareness programmes for the needy and underprivileged on various issues, mostly related to education and anticorruption. Obviously, we will do our own research before we set out on the said course of action. This helps us expand our horizons. I want to study MBBS and serve the society.


Alleviators has taught me a lot- how to help others and take up responsibilities. The happiness in the children’s eyes is the best reward we can ever get. - Sahithi Kotari

HOW YOU CAN YOU HELP? Contact: 7794945984

As the gen-X, we will try our best to

I did not take part in the first event held at Sri

make the world a better place. We strive

Shanthi Ashram. But when I saw the pictures

to follow our motto and help the needy

and videos posted on social media about the

and underprivileged.

event, I realised what precious moments - Aakash Natti

I missed out.

- P. Apuroop Kumar

Email: alleviators.2017@gmail.com | FB: https://www.facebook.com/Alleviators/ Instagram: @alleviators_vizag red | september 2018 | 59



n this new era of ‘Processed’ and ‘Convenience’ foods, we are left with food lacking nutritional quality. This is what we pay for quick and easy meal times. It is no surprise that the number of people with overweight has shot-up proving that what we eat affects our appearance, well-being and health. Common Complaints: Over 80% of Indians suffer from problems like gas, bloating, stomach pain, constipation, heart burn and fatigue after eating.




General practices that better digestion Not only what we eat but also how we consume our meals is vital for health. According to Ayurveda, to improve the digestion, the best way is to stimulate agni, or digestion fire, before we begin eating. Weak digestive agni may result in fatigue. It can be countered by eating one-inch piece of fresh ginger with a few drops of lemon juice and few pinches of salt. It should be taken before a full meal. This activates salivary glands and produces the necessary enzymes that help the body absorb nutrients. Balancing digestive agni Digestive agni can be compared to red | september 2018 | 60

fire. If food takes long time to get cooked on low ame, if gets burnt on high ames. If we put a huge log on a low fire it extinguishes it. So we need to go for the right balance of heat while processing food. Similarly, digestive fires should also be balanced to digest meals efficiently and smoothly. The ginger and lemon juice combination boosts the digestive power. The next Ayurvedic recommendation also addresses agni. It suggests taking cold drinks at meals and ice-cold foods is like putting cold water on the burning logs. Iced water (generally served at restaurants), extinguishes the digestive fire. Hence, it is advised to take juice of any kind and water at room temperature. Get into the habit of drinking beverages at room temperature, you are bound to find a dramatic improvement in your digestion and a feeling of well being while eating and after the meal. It’s meal time The best way to avoid problems is to follow the meal time, nature prescribes. The digestive fire is strongest when the sun is strongest i.e. between 12 noon and 2:00 pm as agni is associated with the sun. This is one of the ways Ayurveda seeks to connect our mind and body with environment. Along with the sun our agni also goes down. So, the lunch should be the largest meal of the day when digestive agni is working at it’s optimum potency. Dinner should be lighter than lunch, and should be ideally eaten before 8:00 pm. Eating after 10:00 pm may lead to accumulation of toxins to in the system and you wake up tired the next morning.

Replace white our and with good quality wheat our.

Dry fruits like almonds, groundnuts can be added to diet chart in stipulated quantity.

Children need calcium for their bone development, so it is better you add good amount of milk products to their diet.

Add more vegetable food to your diet. Restrict non-vegetarian to twice/thrice a week.

Salt and oil should be consumed in small quantities. Consuming a mixture of oils (e.g. rice bran & sunower) gives amazing results.

Avoid using hydrogenated vegetable oil (Dalda) completely.

Food for Sound Mind What we eat shapes our character and value system. Make-up of the mind is as important as the body. A weak mind in a strong body is worse than a strong mind in a weak body. The latter can do much harm if gone out of control. Eat good, keep the body, mind and society and generations healthy.

Ingredients of health •

Polished rice should be replaced with half polished rice which is rich in magnesium, B-complex vitamins and wholesome lot of fibre content.

K. Suma Nandini (Nutritionist) M.sc Food Nutrition &Dietetics (Research Scholar, A.U.) Phone: 9666187460


CHILUKURI BRUNDAVAN ESTATES It was a double celebration as it not only marked the inauguration of the function hall, Pearl Palace, but also the Dhothi function of Sai Sampat, the younger son of Mr.Chilukuri Srinivas and Mrs.Neelima Krishna. The grand programme was held at the recently-constructed Pearl Palace in Chilukuri Brundavan Estates, Kapuluppada. A whooping 3000 guests attended the event. Many eminent political leaders including Ministers Ganta Srinivas and Ayyanapatrudu, besides Panchakarla Ramesh Babu, V. Ramakrishna Babu, Palla Srinivas, Tippala Gurumurthy Reddy, TDP Secretary Pattabi graced the occasion. VPT Chairman Krishna Babu, Venkatramireddy, IAS and ďŹ lm actors Giri & Praneetha, singers Simha & Ramya Behra, Dharmendra & members of NAREDCO & CREDAI and other organizations were prominently present. The decor was traditional and authentic Andhra cuisine was served.

red | september 2018 | 62

red | september 2018 | 63

red | september 2018 | 64

Resplendent & Spectacular Weing

Rohit Ananth son of Dr.Eshwari, Principal DPS- City and Mr.Prabhakar leading businessman, tied the knot with Sahaja, daughter of Mrs.S.Jwala and Mr.Ravi Kumar, RINL Vizag, at a grand wedding held in Sai Priya Beach Resorts. The families came together to celebrate the auspicious occasion with love, laughter and ‘they live happily ever after’ spirit. The glitzy Mehendi & Sangeet ceremony at Four Point Sheraton, was replete with dances of twinkle toed kin & friends. A vibrant Rajasthani canvas with ingenious perfection was the backdrop for the fun-filled event. While the wedding was all about traditional glitter, the reception at Hotel Novotel exuded opulent glamour. The bride looked charming in golden kanchi sari, the groom appeared dapper in a tuxedo. A host of eminent personalities from across the world converged to celebrate the joy of two families and blessed the couple. One can follow the hashtags #Sahajaananth & #Rohitananth- for their future endeavors in exploring the world together!!

red | september 2018 | 66

red | september 2018 | 67

sh, Sdhya e

Naga Ashish, son of Yenduri Dhanalakshmi and Jai Baba of Sowbhagha Matchings, Sowbhagya Multi Matchings entered wedlock with Sandhya, daughter of Radha and Ashok (Boddu Appalanarasayya) at a grand event held at Lee Paradise Convention in Vizianagaram. The post-wedding reception was held at Novotel, Visakhapatnam. The couple, impeccably dressed, looked perfectly made for each other. Prominent people from various walks of life were there to bless the newly-weds. Besides Minister Ganta Srinivas, businesspersons like Malla Vijaya Prasad, Kankatala Mallik, CMR Ramana, Kethavarapu Seshubabu and Keerthana Grandhi were there to bless the couple.

red | september 2018 | 68

Elegant & Elite Event

It was an elegant reception to celebrate the wedding of Dandamudi Rajesh, son of Lakshmi Mani and DRK Prasad with Meghana Tripuraneni , daughter of Anuradha and T. Ramesh. The chic event was held at exquisitely decorated Sai Priya Beach Resort. Minister Ganta Srinivas, MLC M.V.V.S. Murthi, VPT Chairman Krishna Babu, Daspalla Raghavendra Rao, Divis Rao, Vijay Nirman Vijay Kumar, Vaibhav Satish, Sunray Raja Babu, Venkanna Chowdary, Swati promoters Ramesh, Vinis Sanjay, Vizag ProďŹ les Krishna Rao and Suresh, Balaji Schools Ravi Babu, Pavan builders Narasimha Rao, Vijay Shankar, Daspalla Nataraj, Sravan Shipping Sambasiva Rao graced it and blessed the couple.

red | september 2018 | 70

red | september 2018 | 71

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ARIES Mar 21- Apr 19

Lucky for you: Red, 16

If you are self employed, this is a good time to sign foreign contracts and enter into new alliances. Try to adopt unique business strategies, but do not rush to make a decision. There could be a misunderstanding with your boss, but you should be attentive and tactful in handling such scenarios. You can benefit from networking with your colleagues in handling those challenges. Married will not face any major situations or conflicts. Remember to plan a surprise trip for spouse. Singles should strengthen the relationship with their friends.

LEO Jul 23 – Aug 22

TAURUS Apr 20-May 20

Yellow, 28

Your hard work and dedication gets acknowledged. But don’t let all the admiration get to your head. You should take on more responsibilities. Bonding with associates may take a hit. If self-employed, follow your gut when it comes to taking decisions. Involvement in partnerships should be avoided. Singles will finally find their soul mates. Married need to spend less time in the company of those who repeatedly get on their nerves. It is not your responsibility to help everyone. Lucky for you:

Green, 11

Employed should analyse all aspects before switching jobs. Your colleagues will be on your side, even the ones you haven’t had the most promising relationships with. The management may be stubborn, but remember patience and diligence work wonders! If in business, distribute your resources competently. Act thoughtfully. Singles, it is time to flaunt your charisma. But don’t try to cross the line. Untimely actions, disregarding your loved ones’ opinions, having an approach which is too subjective- are the mistakes the married should avoid. Lucky for you:

GEMINI May 21-Jun 20

Brown, 15

Employed should pay attention to the mood of the management before saying anything. Avoid using harsh words and be diplomatic. And do not jump to conclusions. You may have waited a long time, but be assured that everything will fall into place at the end. Tradesmen are recommended to be attentive. You will probably be offered an opportunity to invest in a new venture abroad. If single, do not change yourself just to impress someone. Married, it is time to take a walk down the memory lane to rekindle romance. Lucky for you:

VIRGO Aug 23 – Sep 22


Jun 21 – Jul 22

Blue, 27

Those who have their own business should act in an aggressive and risky way. This is the time to implement that quirky project that has been considered impossible by everyone. But, be cautious. You need people you can rely on, who have your back. At workplace, you need to listen to other people’s advice, but only to a certain extent. This is not a good time for job relocation. If married, do not let conflicts develop. Try to adopt a diplomatic approach. Singles need to identify their inspiration.

Lucky for you:

Violet, 13

Employed be honest and don’t let colleagues lead you, directly or subtly. In no event should you incite conflicts. On the other hand, this is an excellent chance to hone your leadership skills through solving problems. This is a good time for businesspersons to sign a foreign deal. Do not shift responsibility onto your partner. Treat your near & dear with affection & warmth. Don’t rush to make a decision regarding people you hardly know. Singlesform new attachments, but only if you are sure of them. Lucky for you:




DYNAMICMAN WITH ADRIVE Dhheeraj’s passion for cars


takes him to a unique goal

Kushal, Sanjay and Dinesh are the custodians of majestic PMJ Jewel



Nitin & Prasanna know what is really good and deliver the best



Handlooms are not just our heritage, but part of our ethos






uch to the chagrin of many of his cabinet colleagues and legislators who loath to lose perks and power, the now care-taker chief minister of Telangana KCR got the Assembly dissolved before the end of its term. He trumped both the Congress and the TDP, but people also say that the leader, who is known for his “My way or no way”



Rashmika is the new star shining bright in the tinsel sky. She tells us about her rise in a very candid Haute chat and we ash some exclusive images of her.

Chandra Mouli Tippala, Publisher

Nitin and Prasanna stepped out of the confines of their family business, following their inclinations. Creating memorable moments for their customers is their Trade. Yes, they organise wonderful events. Read on... I wish you all a fun and frolic filled festive season.

We Focus on three brothers Kushal, Sanjay and Dinesh who are playing complementary roles in PMJ Jewels.

M.S.Dhheeraj knew that the 9 to 5 job was not for him. Even in his trade pursuit, he did not opt for the run of the mill. We talk of his drive to his car detailing service center, Amigo Autospa in our Gen-X.

You can describe this Eve as the Queen Bee who designs a better future for less fortunate weavers. Bina Rao’s Creative Bee is by the weavers and for the weavers.


stance, has his finger on the right timing. After all, the game is all about the timing. There is a view that holding simultaneous elections to the Lok Sabha and State Assembly may not augur well for regional parties. Moreover, he wants to turn the people’s focus entirely on him and his performance. Once he consolidates his position at home, he will have all the time to focus on 17 Lok Sabha seats from the state, which eventually help him play a key role at the Centre. However, some say timing may be a small matter because people will judge KCR by what he did during his term, not by what he will do in the next few days. While some feel he is in a safe zone as there is a considerable buzz over his developmental activities, the others feel there is anti-incumbency against the TRS to show KCR the door. Anyway, we are in for some interesting times as Telangana gears up for early polls.


Front Office P Moulika

Accounts & Admin R Chaitanya Kumar

Sr. Executives-Marketing P Arjun M V Raju

Asst. Manager Advertising K Niranjan Jagadeeswara Reddy

Dy. Manager Circulation Faheem Siddiqui

Dy. General Manager Corporate Affairs Selvaraj Dominic

General Manager Corporate Affairs Rajesh Babu Guntu

Printed, Published and Owned by Chandra Mouli Tippala. Printed at Kalajyothi Process Pvt. Ltd., 1-1-60/5, RTC X Roads Hyderabad - 500 020. Published at Red Publications D. No. 14-36-9, Vikas Nagar, Pedagantyada, Gajuwaka, Dist. Visakhapatnam, AP. Editor: Tippala Divya Reddy.

Design Strategy

Publication Consultant K Raghuram Raju

Image Processing P Venkatesh

Visualizer K Shankar

Sr. Photographers Dhana Vijay Dinakar Pamu

Feature Writers Chandrika Mantri P Swarnalata

Editor-in-Chief V Sarada

Executive Director T V Vijaya Kumari

Publisher Chandra Mouli Tippala



Red Genx Red Eve Bina Rao goes to the rescue of weavers who cling to the fragile threads of their skills to earn a livelihood. By establishing Creative Bee, she has been offering them a strong platform to display their products. She indeed walks the talk.

Not only the spelling of his name, but also the enterprise Dhheeraj runs is unique. Through his Amigo Autospa he offers high quality automotive coatings, polishing, car wash and car care products. He keeps your cars clean, protected, enhancing the interior and exterior of your automobile.

28 Red Trade Nitin Rijhwani and Prasanna left the comfort of their family business and set off on a new journey. Through the event management company Avant Media they oated, they have been organising events that stay etched on peopel’s minds.


24 Red Focus Kushal, Sanjay and Dinesh are the brothers who run PMJ Jewels show. Kushal, turns out to be the spokesperson and tells us about their journey and their own contribution to the family business and how they plan to take it to the next level.


SPECTACULAR DRIVE Ceramic Pro India is considered as one of the best car detailing services in the city. And when this brand ties up with one of the best car brands Audi, you can be assured of sheer magic & excitement. Yes, that is what happened when Ceramic Pro, in association with Audi, celebrated Independence Day by organising a super drive which started from Jubilee Hills, culminated at the Airport. People witnessed an array of high-end luxury cars zooming across the city.

BIG PRESENCE REDEFINED Big C considered the pioneer of bringing in new concepts into the city, has relaunched its brand identity in a new and grand way. To mark this strategic decision and to recreate their foothold in the market, Big C went for a makeover and announced the brand new identity at an event held at ITC Kohenur. The new identity was unveiled by their brand ambassador and lady superstar Samantha Akkineni.

A MOROCCAN JOURNEY The famous fashion designer from Hyderabad, Kavita Agarwal unveiled her exquisite collection of Moroccan Tales and the handspun collection at her showroom at Begumpet with a fashion show. With an intention to support and encourage our handlooms and giving them a tinge of international colours and patterns, Kavitha created this collection. The event saw many fashion lovers and the launch was graced by actress Sherlin Seth, Varshini, Pujita Ponnada, Harshada Patel and others.

red | september 2018 | 10


Rekha Reddy

Vandna Menghwani & Sharmila



Ikebana is seen as more than just decorative art. It is a spiritual process that helps one to achieve peace, thanks to its disciplined and meditative quality. Hyderabad Chapter, Ohara Ikebana a voluntary, nonproďŹ t organization aims to spread the art and spirit of Ikebana. It had Ikebana masters giving demonstrations. This edition, saw Purnima Shah demonstrating a few glimpses of her ikebana arrangements representing the Buddha philosophy with a theme of peace and serenity.

Purnima Shah

Ajitha Reddy

Sita Reddy

Anisha Tondon

Radhika Anuradha Joshi

Shagun Sangeeta Varma


Indu Uma Dalmia

red | september 2018 | 12

Sharadha Alluri


Suneela Reddy


Anjani Shah & Deepa Kiran


Aarti Shah

Asghar Rizvi

Art has always been a powerful medium of expression. ICCR Art gallery of Ravindra Bharati had hosted an event full of colours and art work of artists from across the world as a part of Colour Spectra-2. The chief guests of the show was eminent artist Ashuma Dewan, Dr.Raunaq Yar Khan, Member of Advisory Board, Wockhardt Foundation, M.V.Ramana Reddy, eminent artist and President of Hyderabad Art Society, Chandana Khan, President Pegasus Foundation and Margin to Mainstream. The event saw more than 25 artists showcasing their works. The show was curated by Amrita Prakash.

Shoba Bansal

Amrita Prakash

Daivagna Sharma

Hanumanth Rao



Srija Bhavana

PATRIOTIC FERVOUR Sanskruti Ladies Club hosted an event - Bharat Ki Noor- to mark the I-Day. Women recreated the emotion of patriotism by dressing and enacting as the iconic women of India. The highlight of the event was Deepa Kiran (renowned international story teller) who played the role of a Sutradhar (catalyst) and presented the event. It was wonderful to see the women dressed in the colours of patriotism. The tricolour hi-tea was the ďŹ tting ďŹ nale of the event.

Mansi Shah Uma

Sashi Nahata red | september 2018 | 13

Varun Raja Kumari

Dr Samatha



Vikas & Ashwini


Abdul Rahman

DANCE FOR A CAUSE Art transcends all languages and religions. The 12-yearold NRI, Divya, is using dance as a medium to stress this belief. She enthralled 500 guests with her performance at Centre for Economic & Social Studies, Nizamia Observatory Campus, Punjagutta. The event was supported by Pratyusha Support Foundation. Actress and founder of Pratyusha Support Foundation Samantha Akkineni and Padmasri Dr. Manjula Anagani, Gynecologist are prominent supporters of the cause.


BENELLI ARRIVES Benelli, a global leader in the superbike segment, announced a strategic partnership with Adishwar Auto Ride India-Mahavir Group. Reiterating its commitment to the Indian market, Benelli has also entered into a MoU with the Telangana Government to set-up a manufacturing plant at Medchal. The partnerships have been announced at an event held in the presence of K.T. Rama Rao, Minister, Jayesh Ranjan, Principal Secretary, Departments of Industries & Commerce and IT&C - Government of Telangana, George Wang, Board Director – Benelli, Michelotti Stefano, Project Leader – Benelli,. Dante Bustos, Chief Marketing Officer, Global – Benelli, Yashwant Jhabakh, Chairman – Mahavir Group, Vikas Jhabakh, MD – Benelli India and Krishna Malge, CEO – Benelli India.

Vijaya Jeet

Vaishnavi red | september 2018 | 16

Krishna Malge

Parsvakumar Jhabakh

Shivani Nirmala

Aanosh Marshall

Jayesh Ranjan

Rashmika Mandanna


Yamini Bhaskar

A GRAND WEAVING AFFAIR Sashi Vangapally, launched her largest agship store Mugdha. The launch had actor Rashmika Mandanna as the chief guest. She looked her best in the Kanjeevaram sari. Mugdha promises to give a wonderful shopping experience with its prime focus on an amazing collection of Kanchi saris and handloom weaves, be it the Telangana Handlooms like Ikkat, Pochampally, Gadwal or Andhra Pradesh’s Mangalgiri or the beautiful handwoven bridal saris of Kanchi. The unique designs, and the wide range of collection make it a perfect place for the brides to shop. Amiksha Pawar

Mythreya, Sindhu & Sashi Vangapalli

Mona Medi Anvita

Bina Mehta

Amrit Singh

WHAT’S COOKING? KLC is known for conducting interesting and innovative workshops for its members. Keeping up the trend, this time KLC in collaboration with the ITC chefs organized a master class session. The event saw all the members of KLC in attendance as Chef Shreya shared her tricks and recipes of food styling. The session was quite interesting & interactive. It was specially curated for the members of Kakatiya Ladies club.




Tina Satia red | september 2018 | 18


Sushila Bakodia




he family is the most beautiful bonding that

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dream which cannot be realised. It can be achieved,”

chalks out an effective treatment plan that assures results. Since in

say Pravin and his wife Srilata Shinde. To prove their

most of the patients are ignorant, Sree Fertility team goes that

statement, they established Sree Fertility Center

extra step to educate the patients before suggesting a treatment.

which caters to people wanting to have a child. With two centres- one at Kondapur and another in Srinagar Colony, Sree Fertility offers a wide range of services like IVF, Intra-Cytoplasmic Sperm Injection

+ Timings: 8:00 am to 7:00pm (Monday to Saturday) Contact: 98492 14655

red | september 2018 | 20

x a l e R n and

y o e


n the busy streets of

game while sipping their drink. The dance floor is in a

hectic day, the terrace space is

Road No 36, Jubilee

separate section with perfect sound proofing so that

the best as it is spacious, windy

Hills which has many

groups can have their party without any disturbance,

and absolutely relaxing. The

even if there is a lot of buzz around.

place serves amazing food and

pubs and breweries, Kaleido

if you love spicy food then their

stands welcoming the guests with a smile despite facing the

Despite all the sections being under one roof, the

Indian spread is a must-try.

strong facing competition.

place is well designed and perfectly laid out. It has

Being strategically positioned,

Spaced out in the Malik Solataire

an exclusive stage set up for music sessions for live

the place attracts people from

Building on the top floor, Kaleido

bands and DJs to perform.

different walks of life.

is a huge space with an indoor & outdoor seating arrangement, &

For those who wish to just sit back and relax after a

boasts of an exclusive a dance floor. The interiors are simple. As soon as you enter the place, you are greeted by doodling on the walls. Once you are in, the pool table is the first that catches your

Timing: 12:00 pm-12:00am (All days) Contact: 9912389009

attention. It is small, cozy and the best for those who wish to play a

red | september 2018 | 21


pread over 5000 sq.ft, Meraqee, an exclusive interior design store in Srinagar Colony is a the brainchild of Pawan Agarwal, Praveen Agarwal, Tripty Agarwal, and the love of Aveka and Avyanna Agarwal. Inspired from the Greek word Meraki often used to describe doing something with soul and love, Meraqee deals in exotic and natural veneers, laminates, decorative products, plywoods and a host of interesting interior related products. You can sense the elegance and style it promises to deliver

to your living spaces right from your first step into the shop. The store has an amazing team that walks you through store and shows the products. What is worth noting is they understand your requirement and budget, and suggests the best options.

LuRedefined ury Living

The store is a revamped brand version of the team's previous i.e. Variety Ply and GMS Interiors Private Limited. Their desire to get into the niche retail market of interiors led to the birth of Meraqee. The store has a wide range of options that promises to cater to all moods and pockets.

Timings: 9.30 am to 8:00 pm (Sunday holiday) Contact: 9246573300 red | september 2018 | 22


y t r pa

ot A sp




he city of Hyderabad has been buzzing with pubs and breweries. Joining the league, Komma emerges as the new party destination. Nestled in Western Pearl complex in Kothaguga, the place has a deadly combination of art and glamour. It is designed in black and white. The moment you enter the place you are greeted by the portraits of people with deep wrinkles and scars marking their eventful journey of life. The blue and white lights perfectly complement the black backdrop.

The place has a well laid out seating arrangement. Being surrounded by the IT firms, the place attracts a fantastic number of footfalls of professionals. Catering to the working crowd, it has happy hours from 12:00 pm to 8:00 pm that has great offers. There are other coffee shops & restaurants in the same complex. Yet, Komma despite being a new bee has managed to create its niche. Komma serves a mix of cuisines but for non-veg lovers, prawn popcorn is a must-try while vegetarains should not leave the place without trying their rajma-kulcha. Mojitos made of rum and the drink named Old Fashioned can be paired with all dishes. So, next time you are done with your work and are looking for a peaceful closure to your day, you know where to head.

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M: 88854 88854 T: 0891 2544 444 T: 040 23686868 Head Office: Aspen Towers, 1st Floor, # 52-10-10/1/5/4, Opp. Indian Oil Petrol Bunk, Resapuvanipalem, Vizag - 530 013 T: 0891 2544 444 / 46

Timings: 12:00 pm-1:00am (all days) Contact: 7999798000

Branch Office: # 19/A, Silent Lake Valley, Road No. 51, Jubilee Hills, Hyderabad - 500033. T: 040 2368 6868


Shoot by DinakarPamu


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n the world full of engineers, he had no escape from the obvious. So he obtained his bachelor’s degree in computer science. Taking the much beaten path, he got into a corporate job. However, somewhere MS Dhheeraj knew that he was not meant for a 9 to 5 job, reporting to seniors and having restricted leave terms. He took the plunge into the world of business and he did it with such earnestness that his passion became his brand. That was how the city's one of the most sought after car detailing service center, Amigo Autospa came into existence. She is simple, humble and shy. Despite being the most pampered kid, Nivedita Emani grew up imbibing the family values and culture. She chose a partner who is outgoing while she is more into looking within. Though endowed with qualities that stand in stark contrast, to each other, they are a picture-perfect couple. In conversation with Dhheeraj and his better half Nivedita about love, life, and his entrepreneurial journey.

red | september 2018 | 24

Formative years

clear. If it is working, think of bettering it and speed it up

competition is on. In fact, most of

I was born in Hyderabad and in

and if it is not, make it work.

them are friends. We meet, party,

a traditional joint family. Most of

play cricket & support each other.

my relatives are into services


and a quite few of them are

If you choose a franchise, the brand helps you in setting


professionals like doctors,

up your place but if you are building your own, you need to

Customers tell me that we are

advocates and CAs. It being a

take care of a plethora of things. Everything you set, use,

relationship- driven, transparent

large family group, there is a

show and deliver has to be done same pace as you grow.

in services, friendly and highly

dozen of cousins of the same

The brick and motor is not a hurdle as you can break it

communicative. This is because

age who always discussed

and redo it, for a price. But setting the culture, sales and

we are process-driven, have tech

ranks, percentages and

operation processes, meeting the customers’ expectation

interface, culture set and operate

academic choices. However,

were challenging but I enjoy doing all that. The positioning

like a company. We understand

my parents saw to it that the

of the brand as a detailing company took some time. We,

Indian customer’s mindset well.

pressure comparisons and

initially, had to forego a few customers. But it all fell into

ranks affect us. I believed in

place. When I set my goal, I would not allow hurdles

The person within

education, but placed common

disturb me. The idea was to face them and solve them.

I am a networking guy and love

sense and practical knowledge above it. When others liked maths, I used to like social and languages. When others were obsessed with cricket, I used to take out my cycle and explore the streets. Indoor life has never attracted me. The Eureka Moment After a decade-long hectic career I took a break for six

to have people around me. Handling Competition

I have handled many leadership

Complementing is more important than competing withe

posts in trade and networking

each other. The addressable market is rather huge. No

fora. I love hanging around with

one company can serve all. If a customer compares us

entrepreneurs, brewing ideas

with another firm, I admit that what is being offered by

and listening to success stories.

others is also good. I do not believe in bad mouthing. I feel

I attend seminars, training

happy to see my competitor’s stores filled with cars. That

sessions and I love eating at new

means the market is on and I am assured of my piece of

joints and watching movies.

cake. The industry is on and trending as long as Balancing work and life I am in a phase of business

months and went on a tour along with my wife. As I was scouting to start my own venture, I heard of AutoSpa


business. Automobiles always fascinate me. So, the business model and the budget excited me. A grueling homework and studies revealed that the market was highly scalable. I jumped into action.

where I need to give it my best energies but this is also the most enjoyable phase of my life. Luckily, I have a life partner who understands that my business at this phase demands a lot of my

Setting up Amigo Autospa

time. All she wants is quality time

My intuition told me, “Three

and I am good at giving that. We

years buddy, start it and you

are simple and believe that

can take it to the next level.” I

happiness lies in little things.

never suffered the fear of failure. I was highly positive and full of energy. One needs to believe in the idea, take a risk and make it happen. My thoughts were

Mantra for Life Simple living & high thinking. What goes around comes around. Give the best to get the best. red | september 2018 | 25




Brought up in Bangalore, I studied CA.

Ours is an arranged marriage. The

I am the only child and obviously, have

process began from a matrimonial

been pampered a lot. Honestly,

site. Our first reactions were-‘not my

Dhheeraj continues the practice by

type, completely opposite.’ I am an

spoiling me. The first thing that

extrovert, outgoing, loud and

impressed me in Dhheeraj was his

aggressive. She is soft-spoken,

dynamism. As I got to know him, it was

reserved, spiritual and philosophical.

his honesty which impressed me the

I was sure that after the meet, she

most. This is the quality I still admire in

would reject me and she too thought the same. Your thought processes change when you really look forward to having a supportive life partner. My return drive made me analyse that we with our contrast qualities and nature would somehow prove to

gives me my independence, yet he

be a happy couple. By the time

makes sure that he is always there

I reached Hyderabad, I made up my

for me. He encourages me to

mind and even communicated the

challenge myself and set new

same to our families. She is a

goals. Despite his professional

wonderful person and as a life

achievements, he is inextricably

partner. She keeps the joy at home

attached to his family and the

with her humour and goodness. She

values instilled in him. As a couple,

understands family ties, duties,

we have minor differences once in

rituals and practices. She has been

a while and some bickering too.

my rock solid support. Being an

But what is a marriage without

entrepreneur is a risky affair. But her

those little fights? On the whole,

trust in me made me take the risk.

the ride is a happy one and I am

Since the past one year, she started

content with it.

helping me in my work too. My married life too is scaling new heights along with my business. A FEW OF HER FAVORITES

him and that is what gave me the confidence to say yes to this marriage proposal. We celebrated our 5th anniversary this year and so far it has been an interesting journey.

Colour- Not any specific I have found a friendship that can last a lifetime Cuisine- Italian

and that is more than what I can ask for. Our channels of communication are always wide

Dessert- Chocolate Holiday destination- Solo travel in Italy. Car - Honda

open so there is no room for any apprehensions about what we can or cannot discuss or share. Dhheeraj is like a fully charged device, active and energetic - with a lot of ideas and dreams.

Colour - Black and blue Cuisine & dessert – He is a foodie and can try about just anything. Holiday destination - He loves to travel and wishes to see every place possible but his perfect holiday spot is Ireland. Car - Mercedes

So I know I have signed up for an unknown adventure and I am enjoying every moment of it.

Apparel brand – He is very particular about his dressing but

Apparel brand- Taneir As a husband, he is very understanding and

he has no go-to brand. He would

supportive. My goals are as important to him as

wear any brand in any style.

that of his. He trusts the choices I make and red | september 2018 | 26




Warp and woof of

her life's

fabric By Swarnalata Pothapragada


imple and soft-spoken, she is certainly a woman with a strong mind and will. Born in a conservative family of

Zamindars of Gujarat, Bina Rao was always inclined towards art. At a very young age, she realised her passion and decided to commit to it. Thus began her journey as a fashion designer and a design consultant. Her brainchild Creative Bee reects this ideology by being the one-stop destination for authentic, and pure handlooms and weaves in contemporary designs. In a light-hearted conversation, Bina shares how she weaved her way to success.

red | september 2018 | 28

Formative years I was born in a village in Gujarat. So I was brought up in the lap of nature. Living in a mansion on an Estate which had plantations all around, my time was spent playing with the children of the domestic helps, estate manager, farmers and others. I was a pampered and protected child. In spite of being a bright kid, I was never keen on going to school. Yet, I was enrolled at the age of 6, as education was always a must. My parents encouraged me to learn music and art which later became my hobbies.

Introduction to fashion I was never a math and science geek. I loved colours and grew up wearing khadi as my father Dr.Mani Bhai Desai was a Gandhian, a doctor, a philanthropist with a progressive mind. He had always encouraged me to pursue my heart’s desire. So, after completing my 11th standard, my uncle and aunt who are from Baroda told me that MSU had the best Fine Arts stream. The moment I saw the college, I fell in love with it. Five years of graduation and two years of P.G went by in a blink. I joined NID to study textile designing.

The beginning After my education, and marriage with Kesav Rao, I started off as a design consultant in Hyderabad. During this phase I actually started visiting villages to study the skills of weavers and understand their lives. I understood a few harsh realities when I started working with them and realised that there was a lot more to address. I founded Creative Bee, a design studio with an extensive R&D wing, natural dye farm, well-trained weaving groups, and retail and export marketing divisions. Need of the hour I realised that we had to create a financially stable environment for weavers and sustainable work to keep their skills alive. The objective was to make them hone their skills and produce the world class quality products. Creative Bee, which works on a number of private, government and international projects, is the amalgamation of my passion and education. We were the first computerized textile design studio in the city. It took us almost a decade to streamline all stages of handloom production and marketing. Rao helped me a lot in setting up the block print facility and he researched on natural dyes to find a formula for fast, washable natural dyes. By then he was an established artist, having his shows within the country and abroad. Yet he spared a lot of his time to visit villages with me and finally found a formula to modify the looms with the minimum cost

and to create better quality hand woven products. Now we are like one-stop solution to those who want to create handcrafted and eco-friendly fashion. Many established brands and ace designers collaborate with us for design development and production. The culture of Creative Bee We now have a retail section which sells our designs. We keeps inventing new weaves & designs. When I started talking about my collections abroad, I realised that there was a lot of demand and appreciation for Indian handlooms. But our artisans didn't make what the world wants in terms of finished products. They didn’t have enough resources, I realised the importance of

and also in Telangana. We have an ongoing pilot project ' Disha for 2000 women weavers. It empowers marginalised weavers & handloom workers to turn into entrepreneurs. Sustainable fashion is the key Sustainable fashion is not just a word or a trend, it is a whole approach to dos and don’ts, like sustainable farming. The entire value chain gets continuous work with fair wages. The person or company who manages the next chain after the production is the key player. The QC happens there and rejecting any damaged material and penalising the artisan is not a sustainable practice. In other words, the idea is to give the artisans sustainable income and not to punish them for any damages that may happen at their end. So, to achieve this, designers/business houses must find ways and means of using the damaged fabric in the best possible way. Trends like upcycling and recycling are very popular in developed countries. Artisan must be the last person to be penalised for the damage as the weavers work in confined unorganised spaces with poor lighting. At Creative Bee stores, we have discount corner where all the pieces with minor defects are sold for a nominal price. Buyers who are extremely passionate about weaves and design, pick them. We find even top celebrities buying them.

There was a lot of demand for our handlooms. But our artisans didn't make what the world wants in terms of finished products. large-scale interventions which can come from government. I availed the opportunity to be on the first Advisory Board of Ministry of Textiles, worked and designed policies such as India Handlooms Brand (IHB), Handloom Day and Cluster Development Programmes. I become impatient when the policies take a long time to come into effect or don’t reach the grass-root level. UN call Our recent engagement with UN as senior consultants has given an opportunity to work on larger projects in East Africa

Lessons from the journey To have smooth functioning of handloom production, you need to build trust a good relationship with the weavers. Respect their creativity. Let them spell out what they want and modify your design or costing accordingly. When I started off on my venture, I knew where I was heading, but people around me were skeptical. Undaunted, I have pursued my goals and it paid off. Being honest to handlooms and eco-friendly fabric is the need of the day. I am honoured feel happy to have been a part of this mission.

son Mani, who has studied English literature from Cardiff University, saw the potential of our business. He plans to take it further with same ideology and better vision. He wants to work for the welfare of producers. Balancing work and life They are not two different entities for me as designing is my passion. Hence balancing has never been the matter of concern. Thankfully, Rao has been with me in the journey and is equally passionate. However, the constant struggle to make a difference and to contribute to a

Competition I am blind to competition. My motto has been to create designs in their purest and truest form, ensure that our artisans are benefitted and our clients are happy. That is why Creative Bee is called a social business example. Also, we have multi-layered production expertise like sourcing variety of hand-spun yarn, weaving, knowhow of natural and other safe dyes, hand printing, painting, clamp dye, shibori- all under one roof. We balance between Indian & international markets like Japan, USA, UK. The wave of handlooms It is nice to see that more and more people and designers are embracing handlooms. But honestly, from the creators' perspective, I believe our job is not done by creating work for them. We have to make an effort to impact their lifestyle. We also render support to the their children’s education. The way forward Creative Bee continues to cater to its clients and evolve. My red | september 2018 | 30

larger social interest and the travel involved may take a toll on your health and make you age. Anyway, where this is a will, there is a way. My passion even now fills me with the same zeal and energy that I had when I set off. Personal note I met Rao at MSU, when he joined to pursue PG. Our love story was extremely filmy, like Qayamat se Qayamat thak plot. Till I told them about Rao, I thought my parents were very progressive and would easily accept. I was proved wrong and my parents disagreed, Of course his parents were fine with it. We respected our families decision and waited, continuing with our studies and research. Finally, we got their consent. As a partner, Rao has been extremely supportive. He is the best natural dyer and can create phenomenal coulours with great elan.


Women empowerment is just a fancy word.

Many women still lack freedom to step out of their homes.

Our rural womenfolk even now struggle to make both the ends meet.

They are yet to realize their full potential.

Shoot by Dinakar Pamu



ple rious u o c the s victo agada

e ta Pothapr g r e emBy Swarnala


vent management is all about being a

catalyst- that is what everyone thinks. But this couple begs to differ and says

managing events is about managing people and making things happen as the customer envisions. He is dynamic and she is smart. Nitin Rijhwani and Prasanna hail from illustrated business families, yet instead of joining their family ventures, they decided to follow their own distinct path. Their friendship turned into marriage and later, graduated into business partnership. Their common dream and vision has crystalised into an Avant Media the most sought-after event management firm in the city. Conversing with this couple proves that maxim ‘opposites attract’ holds good. They enjoy a great rapport not only at their personal level but also in the business.

The begining Nitin: I belong to a huge Sindhi joint family full of aunts, uncles and cousins and most of them are involved in the family businesses. I studied MBA from ICFAI University, specialising in marketing and finance. I have always been good at my studies and at the same time was good at sports too. With all modesty, I would say I have been an all-rounder.

red | september 2018 | 32

Prasanna: I hail from a Telugu family and studied MBA. It is after marrying Nitin that things changed for me and I started actively pursuing my career. The inception of Avant Media Nitin: Our family was involved in varied businesses like jewellery, foodgrains etc. So I started working very early, that was when I was studying my 10th standard and continued to do so till I finished my graduation degree. Basically, my role

was to handle the customers and the counter, taking their orders, writing invoices, managing cash & payments to creditors. I also would go on weekly sampling to certain defined areas for sales development and for collection of bills. However, I took a break from all this to study MBA and post that I was moved to my jewellery business. In this phase, I was dating Prasanna and had to take decisions on the personal front too.

That was when I quit my family business, moved to Dubai and started life afresh. I worked for an event management company there. After gaining sufficient experience, I decided to move back and founded Avant Media. Prasanna: After obtaining my Post Graduation degree, I worked abroad for sometime. After returning to India, I realised that it was difficult to find a job with the right profile. That was when Nitin and I decided to start our own. Initial hurdles Nitin: The initial phase was very tough. We started off with a mere Rs.3 lakh capital and shared a single workstation. We would travel, work and come back together. We didn't have clients and also vendors to support us. With the limited funds we had to manage the office rent, commute and generate leads to take our business forward. With the help of Just Dial, we got ourselves registered on a paid subscription. Through that channel, we would get our leads and started catering to them. Another hurdle was to find the right vendors who become part of your team to execute events in a very professional manner. We had quite a few events where we lost money as the services delivered by the vendor was not of good quality. Eventually, we cracked our first corporate deal with Zensar Technologies and since then there is no looking back. Within two years, we could build a group of clients. Zensar Technologies, LiquidHub India Pvt Ltd, Cybage Software are a few to name. Prasanna: To execute events, you need the right vendors. So, when we started, the major hiccup was finding the right

vendors who would execute the job properly and with utmost transparency. Another major hiccup we still face is convincing clients. You may be very good at your work, but it is very difficult to assure the client that the job would be done on time. Facing competition Nitin: We have always been looking at competition from in a different way. We have always compared ourselves with what we had been the last year. We

Prasanna: Competition is unavoidable. We always believed in focussing on ourselves than being bogged down by what others are doing. Give your 100% for whatever you do is the mantra. USP Nitin: Flexibility, customer retention, employee care and professional approach for events Prasanna: Service, timely delivery, value for money. Memorable moments Nitin: Touch wood, we have many memorable moments that we share with clients like Zensar, Dr. Reddy's, T-Hub and more. However, Zensar being the first I share it here. Zensar has been the one to give us the break into corporate events and we have been serving it for the last five years. Ever since we did the first event in Aug 2013, Annual Excellence Awards at - Sheraton which was then Regenta, we got to do four Annual Family Day events with the company paving way to a long-term association. As the saying goes, a retained client is more than six new clients.


never compare ourselves with any other agency in Hyderabad or compete with them. Our only mantra was, what and how much business did we do and how shall we improvise. Now after completing five years in the field, we are very delighted to have impaneled with TCS, Microsoft, Google, Valuelabs, Mentor Graphics, Wells Fargo, Capgemini, Times Group etc.

Prasanna: One day we got a call from T Hub, India's finest Incubator center for startup. They were already planning the celebration of their first anniversary. We were one of the three agencies who was pitching for the project. We gave all our insights for the project along with designs and budget and bagged the project and it was one of the biggest events that we had managed till now. It was attended by more than 1500 delegates and most of them were VIPs.

red | september 2018 | 33

Nightmares Nitin: The work with corporates is and straight. So we have never encountered any problems. More often than not we face challenges when we do social events like birthdays and weddings as the clients are not very clear about what they want and also do not define the budgets. Prasanna: A few social events. I can't take names.

Development, Creative, Operations & Accounts.

Prasanna: Belief in self, honesty and respect for your team

Prasanna: We wish to have a global presence

Handling disagreements Nitin: This is a very touchy subject. While handling disagreements, I always look at solutions. I have always taken the responsibility for anything that goes wrong. Many times, whether we go wrong or the client goes wrong, we bear the losses and expenses. We look at it as a lesson. We look at the long-term association and these small time losses as investment for the future good times.

Defining entrepreneurship. Nitin: Business is more about passion and dreams. Passion helps you to chase your dreams. Having a family background of business, I always wanted to be an entrepreneur and this made me start my own event management firm. I wanted to make a difference to my life and also be a part of the growing economy of India. Prasanna: Trust, honesty, dedication, time management.


The mantra for success Nitin: Have a clear goal, defined path and walk the path and keep moving, keep learning, network and travel. Have the right team and believe in it and know your financial capacity

Prasanna: Difficult question to answer!! There are times when we have ad ons and the client says go ahead. Later on they start haggling. We have to be an active listener. As far as social events are concerned, it is very difficult to handle disagreements. Honestly, they want everything for free.

Future Nitin: The way our business is growing, we have a clear picture of where our company is going to be soon. Our vision is to be a boutique agency which focuses on managing a group of clients with work spread over the year and deliver memorable events. We wish to have offices across tier 1 and tier 2 cities. We wish to be a 10 crore plus firm. We started as just me and Prasanna, now we are a team of 6 people working full time and 60 contractual vendor teams when we have events. We wish to have a dedicated team for expanding the organisation in a very effective manner, the departments will be as per the respective nature of work Business Shoot by Dinakar Pamu




BRETHREN By Swarnalata Pothapragada


skill passed on to generations and a legacy that speaks for itself – that is PMJ Jewels. No wonder, it carved out a significant niche for itself in the world of trade. With more than 50 years in the industry, the brand has been redefining itself through generations. It is obvious that the brothers, Kushal, Sanjay & Dinesh knew that their expertise alone can take the brand to the next level. Kushal, the eldest, stepped in first & the brothers followed. It has been undoubtedly a challenging journey for them. In conversation with Kushal who shares his experiences, ideologies and vision of handling the same along with his brothers. Education Since 1964, our family has been into jewelry designing. It was clear that I would be joining the business. Yet, I studied B.Com before joining PMJ.

That extra perception Behind each piece of PMJ Jewel is a story of passion and trust. The designs capture the essence and emotion of customers. Our award-winning artisans have crafted jewels for the many The decision heartfelt moments over generations. In It wasn't a decision I had to make, it terms of operation and strategy, we are was the only craft I wanted to learn. My a team of over 100 members. The brothers and I have always visited the smooth collaboration between our manufacturing units, seen jewelry teams is what helps us provide a designs come to life. I noticed that comfortable and memorable every piece of jewelry wasn’t just an experience to our customers. We have ornament, it was a joy for the wearer, evolved over the years and we are now which made me take up this line. red | september 2018 | 36

manufactures, wholesalers and retailers. We are considered pioneers in manufacturing and supplying ethereal designs to leading regional and national corporate jewelry houses, and retail chain format stores. Also, from a one store-firm in Hyderabad, the PMJ Group has grown across South India, Middle East and The United States of America making it a world-renowned name. We now have six retail stores and one P. Manoharlal Luxury Jeweller catering to all those who love exclusive jewellery designs.

Presence Born in a family with generations of jewelers, the art and understanding has been in our DNA. However, over the years, as the fashion and the whole perception towards jewelry have changed, so is the approach towards making it. When I joined, I knew that I would evolve myself with the changing trends to make a difference. Therefore, many ideas have been implemented. One such idea was the launching of a new format store P. Manohar Lal Luxury Jewelry to serve niche clients India and Abroad.

certified by various international certificate houses before they are handed over to the customer. We ensure that each PMJ Jewel is an investment for life. Roles & Responsibilities I take care of the sales as I have been always into retailing and dealing with the customers. I take keen interest in understating the interests of customers and showing them the jewelry at the

Handling Competition Competition is inevitable and must be taken positively. There is no formula adopting which, we can avoid competition. However, I must stress that we are extremely customer-centric. We strive to give our customers an innovative jewelry shopping experience. One such is our Video Store through which customers all across the world can buy the PMJ Jewels from their house. We believe that customers are our family and to stay closer and serve our family better, we have 53 Customer Service Centres across Andhra Pradesh, Telangana, Tamil Nadu and Karnataka. USP It may sound like boasting, but I have to say this. Many of our customers come back to us, appreciating the quality of our diamonds. We believe, in a diamond the cut is everything. We select excellently cut diamonds that emanate perfect brilliance. With multiple manufacturing units across North and South India, we closely monitor every step in the jewelry making process and ensure each piece of jewelry passes through 20 stringent quality checks. All of them are 100%

we are united as far as the goal is concerned. That is what makes us different from the lot. So, we three are different yet united. We are very similar when it comes to passion for work, customer-centric mind-set and we are also obedient and responsible team players. The dissimilarity is- each of us has his own style of managing teams. Handling Disagreements Business is a team effort and wherever you have more than two people working together, disagreements are inevitable. I feel that disagreements are healthy as they allow you to think better. However, open communication, regular reviews among the board members, professional structure to build a brand which will last for centuries to come is what it needs to get the best out of disagreements. Success mantra Our mantra for success is based on two factors- ensuring that every customer receives the PMJ Group’s hospitality and making them a part of the PMJ family. We believe in raising the bar for ourselves, striving hard to ensure that we handcraft every piece of jewelry to perfection. We strive to make every celebration of the customer memorable.

stores, and giving them a personalised experience. Sanjay takes care of finances and purchase. He handles and manages the back office. Dinesh handles design and manufacturing, strategy, partnerships and marketing of the organization Similarities and dissimilarities Similarities and dissimilarities are part of parcel of any business team, be it with team members or brothers. However,

Personal sneak peek We are very dedicated to our business. But when not working, it is all about spending time with family. As I said, we are big joint family that is extremely religious and philanthropic. The women of the family host and conduct many charity events. The bond among all the family members is extremely strong, just like our business-relationship

red | september 2018 | 37



MLA Ram Mohan Reddy

A perfect gift from son

Singer Madhoo

Satish & Kavitha

DCP Ram Chandra Reddy

Suresh & Praveen

Naveen & Abhinay


red | september 2018 | 38

DIG Gangadhar

Dr Madhavi & Rk Reddy & Anirudh

Sirisha Reddy

Sanjay Reddy


nniversary marks the spirit of togetherness and when it is the 50th it becomes eventful too. It was a heart-warming event organised by Nandu Kore to mark the golden jubilee anniversary of his parents, Mr.Shankarappa and Mrs.Malleswari. The event was held at Narenn Gardens. Family and friends were seen in full attendance. The music and dance just added up to the mood. The guests had a great time exchanging pleasantries

Raghavendra Sharma



Ankush ,Dr Jyothi Prasad, Dr Dasikala Narayana, Ateet, Sri Sasi, Dr Sailaja & Dr Srinivas Rao Surapaneni & Sri Swetha

The event has to be exquisite and spectacular as it was the wedding of Dr.Sri Sasi, daughter of Dr. Srinivasa Rao Surapaneni & Dr.Sailaja Kaza with Dr. Ateet, son of Mr.Jyoti Prasad Kosaraju & Dr.Sasikala Narayana. The wedding and cocktail party held at N-Convention were the highlights. Eminent personalities graced the events and blessed the couple. The VIPs list includes Cherukuri Sailaja & Kiron, Alapati Bapanna, Raviprakash, Shravan, Shobhana Kamineni and Chandu Tippala. Prominently present from the political circle were, ex-Ministers Daggubati P u r a n d a r e s w a r i a n d D r. D a g g u b a t i Venkateswara Rao and Danam Nagendra, MPs C.M. Ramesh, Y.S. Chowdary, Kesineni Srinivas (Nani), Ex-MP Khambampati Ramamohan Rao, MLA Bhatti Vikramarka and Ex-MLA Gurumurty Reddy. Tollywood was represented by Chiranjeevi, C. Aswani Dutt, NTR, Manchu Mohanbabu, Raam, Krishna, Naresh, Rajendra Prasad, Suma & Rajeev Kanakala, K. Raghavendra Rao, Rajamouli, B. Gopal, Raviraja Pinisetty, Mehar Ramesh, YVS Chowdary, Keeravani, Daggubati Suresh, Dil Raju, Bogavalli Prasad and Gunnam Gangaraju. Krishna Surapaneni

Padma & Gayatri red | september 2018 | 40

Manisha & Satish

Madhavi & Harshita

C M Ramesh

Raghavendra Rao

Sohil Surapaneni

Rajamouli, Rama, M M Keeravani & Srivalli

Harsha & Bhavani Reddy Lakshmi & PVP

Krishna & Naresh

Chiranjeevi & Surekha


Padmaja Rajgopal

Suma Shyamala Devi

Venkat & Nikhilesh Alluri Sangeeta Reddy

Jr NTR & Lakshmi Pranathi Sneha Dasari

Siri Dasari

Rajendra Prasad Ruhi & Senthil

Ram Pothineni


Pradyumna & Anusha red | september 2018 | 41


Anjali & Rachit


Balveer Singh

Sanjay Reddy

Fun-filled Birthday bash


irthdays are always special and when it’s your 25th it calls for a party. Yes, that is what happened to Raja Srivatsava. Matching the energy and dynamism of the birthday boy, the party was lit and loaded with great music. A number of friends and members of his family joined the fun-filled celebration. Food and drinks owed uninterrupted and ensured that the taste buds are satiated too.





Raja Srivastava Rohan Reddy Harsha



Rudra Dev red | september 2018 | 42




yagi kshi T t: Vina s li y t S Girri | n shaan f desig pher: E Mine o a : r y r g e o t ll Pho ewe eya | J Kartik Outfit:

gada apra h t o P es in alata believ warn o S h y w B irl nd in nd a g ada a a n e n r i a w K s a live irl ha lms in he is his g five fi t h , t t i i d re lf. W int in her c ful st herse s o t s e u c c lo elug h Cha r a su two T d wit . Afte o e o e r w p y oll s with it s into T heart nah o f d o e n y n e tha be fora uee it Gee the q h a she r e d e a m p n a co su Kan hmik as be cent e Ras oon h the re h s t n i d h t n e i a anc tion w ered. erform versa unfilt n t o r her p c a e h In s her dam. speak Govin o h w anna Mand




On working with actor Vijay Devarakonda? He is casual and easy going. There has been a lot of communication between us. We used to discuss scenes and rehearse a lot as I had a problem with Telugu.

How do you pick projects? I look for the main emotion that drives the film. That could be humor, romance or for that matter, drama. Content is the king.

Tell us about your formative years. Most of my childhood was spent in hostel in Kodagu. So I am pretty independent. I grew up amidst nature and I also travelled a lot


Dear Comrade. In Dear ... I play a cricketer. That was the only sport I never played.

Academics I was not a science or maths geek. So, I thought journalism with And director Parasuram? psychology was a deadly Initially, I was using my hands a lot and did a lot of eyebrow movements. combination. I went for modeling & won Ms.Fresh Face tittle. But he would cut me and insist that I should emote through my eyes. He Why films? Overwhelmed by praise? would emote his characters and I am a Bharatanatyam dancer. But Of course, who doesn't? Acting in show. Trust me, he can become a when I did a skit, they told me that a film is a wonderful experience great actor too. I could not act. So I never thought and the appreciation from the that I would be here. Any unforgettable incident audience is the icing on the on the sets? cake. There are so many Raghu master told Parasuram sir, “If Parents’ consent memorable moments and I was apprehensive, but my parents pictures, I feel one day, I shall you don't speak to Rashmika for five were encouraging and confident. All minutes, she will start crying”. They sit back and just upload all all played a prank and started talking they worry about is the pressure of of them as Insta stories. the profession and whether I would to me in monosyllables. I thought be able to handle it. Did you ever expect this massive that it was something to do with my response and appreciation? performance and was about to break Acting workshops or Everything depends on the audience down. That was when Vijay said, dialect trainings? mood. Geetha… came in at the right "Parasuram sir, enough." Not really. I just went with the ow. time with the right kind of emotion However, I tried to catch phonetics Upcoming projects? that the audience was looking for. Devdas with Nagarjuna and Nani and so that I pronounce the words right. So they could connect to it.

Geetha Govindam is raved by the critics and audience. Your take It still feels like yesterday that I met Parasuram sir in the same Avasa hotel. Mom and I heard the script. I simply loved it. However, I couldn't instantly say ‘yes’ because I was busy with other projects. But I was keen on this film. So, once my other projects got over, we touched base and the film soon went on to oors. Though I was quite positive about its success right from the beginning, I am thrilled when people call me Geetha. The feeling of success has just started sinking.


Godfather, a must? If you have talent, you would be encouraged. It is your hardwork, selection of

Biggest turn on and off: a) How he treats people. b) Attitude and carelessness

If you had a super power: I want to become invisible

A movie that you cannot get over: Pride and Prejudice

If you were to get stuck on an island, 2 people you want with you: A guy who would go hunting and my sister who is super entertaining.

The last time your parents scolded: My mom goes on and on with her dos and don’ts. My father would take

Board games or outdoor sports? Outdoor sports

Party till dawn or yoga at dawn: Wake up for yoga. I have grown up.

Fascination for fair complexion: Hate it. Your worth is your character and not the skin tone.

Message to your fans Keep loving me.

Essentials to survive One should not take success to mind and failures to heart. Keep doing the best. Success and failures are part and parcel of the journey.

Life sans limelight I am not worried even if no one recognises me.

The real Rashmika Every time I meet someone, I want to make that person smile. Trust me, it is highly achievable. I saw Nag sir doing it. He spreads smiles and warmth. That is what the real Rashmika wishes to be.

Party animal or home bird: Home bird.

Funniest compliment: I look like a doll. Maybe that's because of my skin and complexion.

Most memorable compliment: People calling me by the name of my character

10-15 minutes per day to tell everything.

Fitness regimen I work out and eat right. I have a sweet tooth but I control it.

Rakshit Shetty & marriage I met him while doing the film Kirik Party. Marriage is the family's call.

Media intrusion My parents are well known. So I have always been under the radar. Now I have different set of eyes watching me as I am an actor. That is all.


expression when they realize I am Rashmika. The worst part is erratic sleep schedule.

Your nicknames: Rosh, Roshlu, Moni, Nonu. I don't like being called Madam or Rashmika


Best & worst part Best part is that people don't yet recognise me so instantly and by the time they do, I am gone. I love looking at their

Dubbing When I watched the films for which I didn't dub I realised that many expressions have been missed. So I started dubbing for myself even if it means working for a good and additional 15-20 days.

Winning awards Surreal feeling but happy

Tollywood wish list A biopic of Soundary mam.

projects and how you portray yourself. However, it is good to have a godfather, but you need not be dispirited if you don’t have one.

Challenges You are born or you die every Friday. It is decided in just two hours. So you have to do your best and leave the rest.

AD HYD - 1


Jan 20 – Feb 18


Lucky for you:


Lucky for you:

Yellow, 22

Businessmen, don’t go by others’ opinions, evaluate the alternatives. Allies are good, but it is up to you whether you want to have them or not. This is a good time for largescale but thoughtful investments. If you do not work for yourself, do not get involved in a conflict that is not related to you. Focus on your own capabilities and working prospects. Singles, if you decide to take a step forward, something unforgettable is guaranteed to happen to you. Married should be extra attentive to the words they utter.

Oct 23 – Nov 21

Lucky for you:

Silver, 19

Those in business should think down to the finest detail. This is not the time to relax or you could lose the thing which you have been moving towards for so long. Employed, rejoice as you will get a salary hike or will be given an extremely important project. This is the time to prove your mettle. Singles, it is likely that you may meet someone with whom you will have a long term ties. However, take it slow and steady. Married should take out spouse for a romantic dinner date or trip abroad, and spend quality time.

Chocolate, 18

Businesspersons need to think before getting into new alliances. It is important to carry out a few reforms within your business. You should be the one to know how valuable those changes are and going to be. Since cooperation is important, you need to join forces and pull all your combined resources together. If employed, you should work a little harder and longer if you want to succeed. This is a good time to improve your professional skills. Singles should not rush to change their status. You definitely should not play the game according to someone else’s rules.

Sep 23 – Oct 22

Feb 19 – Mar 20


Lucky for you:

Orange, 29

Those who work for themselves will receive support by forming new unions. But there is always a risk of them being unreliable. The main thing is not to hesitate to take advantage of new opportunities and alternatives. If employed, you need to be 100% confident in your own beliefs before getting into any argument. Do not rush to take on new projects, even if they seem to be exceptionally successful. Singles can really fix a lot in their lives. Feel free to apologise and do not hesitate to forgive. If in a relationship, do not play with fire.

Nov 22 – Dec 21


Pink, 12

Lucky for you:

Turquoise, 27

Those who work for others need to repose trust in themselves, and they will enjoy immense benefits. On the other hand, this is a good time to acquire or invest. If in business, you should consider expansion. Your allies will help you, but if you believe that there are not enough available resources, don’t go down that path. You are in dire need of clearly-defined plans to fulfill your dreams. Singles need to concentrate, and apply some out-ofthe-box thinking to conquer their crush’s heart and soul. Married will have to work hard to please their spouse.

Lucky for you:

It is not a good time to trust anyone at workplace, even though working with your colleagues definitely helps you achieve greater results. Those who have their own business have every chance of understanding the situation clearly, right from the beginning. Someone will probably tell you or hint at something, maybe unintentionally. It does not matter how you get the information, it is important how you use it. Pay more attention to the technical side of an issue. Married will enjoy a sensual and romantic period. Singles will be successful in setting priorities for the future.

Dec 22 – Jan 19

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