Page 1


Scope TWINKLING LITTLE STAR Highly articulate


Riya sets out on the right path

DR.ESHWARI PRABAHAKAR Much awarded educationist narrates her story of success

Focus GENEROUS RAMMOHAN The entrepreneur amasses rich goodwill


NEWFESTIVE ENTRIES You just cannot miss them as we have them listed




hat is what the late Dr.M.V.V.S.Murthi did. Educationist, entrepreneur, philanthropist and former parliamentarian- the list seems endless. Excelling in varied fields, this giant strode the region like a colossus. GITAM University is the most indelible footprint he had left behind and is the most valuable contribution he made to the world of education. His sudden demise in an accident in the US sent the region



“ the wealth and goodwill to himself, he set out to give back to society, establishing PVS Ram Mohan Rao Foundation. Our Focus is on him and his noble deeds.

Mr.Reddy Ramana serves as a humble assistant of a library in Chipurupalli. But setting 20% out of his meagre income, this father of two children, has earned a huge extended family through his Asaya Youth Foundation. He has proved Dr.Eshwari is an educationist who that if people rise above the narrow richly deserves all the awards and confines of self, they can lead lives accolades she earned. Women have of great purpose. We give our always dominated the fields of Welfare to him. education and healthcare. Their natural instincts and inherent skills Riya Suman has come to Telugu film explain this phenomenon. The industry purely on her own steam, renowned Principal of Delhi Public which she exhibits adequately in School graces our Eve column. films Majnu and Paperboy. We describe the Scope of her facility. Many a time, lofty missions that touch innumerable lives come from I remain wishing you all a very remote and non-descript corners of Happy Dasara. the world. We have two men of great significance coming from suburban areas of the region. They render phenomenal service to society. Mr.PVS Ram Mohan Rao started his business with zero investment and has made it to the top. Not keeping Chandra Mouli Tippala, Publisher

We will soon be seeing Anupama Parameswaran in Hello Guru Prema Kosame. She obliges us with a quick interview despite her busy schedule. You can see her gracing our cover and Haute.

into a shock and the leaders of every rank and file converged in the city to bid farewell to the man who continues to live in our memory. May his soul rest in peace.


Front Office P Moulika

Sr. Executives-Marketing P Arjun M V Raju

Asst. Manager Advertising K Niranjan Jagadeeswara Reddy

Dy. Manager Circulation Faheem Siddiqui

Printed, Published and Owned by Chandra Mouli Tippala. Printed at Kalajyothi Process Pvt. Ltd., 1-1-60/5, RTC X Roads Hyderabad - 500 020. Published at Red Publications D. No. 14-36-9, Vikas Nagar, Pedagantyada, Gajuwaka, Dist. Visakhapatnam, AP. Editor: Tippala Divya Reddy.

Design Strategy

Image Processing P Venkatesh

Visualizer K Shankar

Sr. Photographers Dhana Vijay Dinakar Pamu

Intern Reeth Choraria

Feature Writers Chandrika Mantri P Swarnalata

Dy. General Manager Corporate Affairs Selvaraj Dominic

General Manager Corporate Affairs Rajesh Babu Guntu

Executive Director T V Vijaya Kumari Editor-in-Chief V Sarada

Publication Consultant K Raghuram Raju

Publisher Chandra Mouli Tippala



Red Focus Red Eve Dr. Eshwari Prabhakar has imbibed varied cultures living in a number of places along the width and breadth of the country before she ultimately settled in Vizag. This experience and knowledge came in handy in playing her role as the head of the prestigious DPS.

While people of his ilk and age think of building their lives and amassing wealth for their kith and kin, PVS Ram Mohan Rao thinks of ways and means to better the lives of people of his region. This highly successful entrepreneur has been reaching education, healthcare and employment to the underprivileged.

40 Red Scope



Riya Suman entered tinsel world working her way through advertisement path. It is sheer love for cinema that made her tread this unfamiliar and new path. However, this did not stop her from making a speedy progress and reaching great heights.

Red Welfare


There are innumerable men silently serving the society & contributing to its betterment. They prove that it is not from where they work, but how they work is what matters at the end of the day. We applaud the efforts of Reddy Ramana, the founder of Asaya Youth Association from Chipurpalli.

PRAJA VANI SHOWS THE WAY Prajwal Vani Welfare Society’s initiative- Eco special bags Training Center was inaugurated by K.Nagesh, GM, HPCL Employee relations and Secretary of Skill Development Institute , Mumbai & K.K Majumdar, GM, Jute Corporation of India, Kolkata & K. Sujana, Deputy GM (HR) BHEL, Vizag, Criketer Sashikanth and P.Venkateswar Rao, Assistant Director, Disabled and Senior citizens Department. HPCL donated 20 sewing machines for the programme, while Jute Corporation of India provided a trainer. Each batch will train 20 women (abled and disabled) for 30days. The programme serves twin purpose- of discouraging the use of plastic bags and encouraging the women empowerment. K.V.L.Suchitra Rao, President and Harish Vaddadi, Secretary of Prajwal Vani Welfare Society’s implemented the project.

MORE FEATHERS IN SUNRAY’S CAP Sunray Village Resort has been applauded as the sunniest resort. It is no surprise that the government of Andhra Pradesh had bestowed it with three most coveted awardsBest Theme-Based Resort, Most Eco-friendly Tourism Project and for Best Civic Management of a Tourist Destination. Raja Babu, Managing Director, Sunray Village Resort received them from the Speaker, AP Assembly Dr.Kodela Sivaprasada Rao at Vijayawada. “We are humbled by this honour and we reiterate our commitment to excellence,” says Raja Babu.

RAMANA AT SONY MEET Sony India Pvt Ltd showcased its latest range of products in a workshop. It was a spot on wedding photography & business. Over 250 professionals participated in it. Sony, a pioneer in imaging technology, showcased AlfaA9, A7RIII, and A7III series of mirror-less cameras. V.V.Ramana, MD, Villart Photography and the Brand Ambassador for Sony Cameras, said, “Sony focuses on promoting the joy of photography and strives to create professional environment that gives scope for exploration and innovation in this field.”

TRAVEL IQ ADJUDGED THE BEST TraveliQ Global Solutions LLP. bagged the Andhra Pradesh Tourism Authority’s Best Travel Agent & Best Travel Company promoting AP Tourism award for the second consequent year. “We owe it to our team & customers. We gratefully acknowledge Mukesh Kumar Meena, Secretary to Govt (Tourism & Culture) and Himanshu Shukla, Chief Executive Officer, APTA & MD, APTDC,” say P Murali Krishna and Usha Priya Kodali, the founders of the firm, who received the award from Assembly Speaker Dr.K.Siva Prasad and Minister Devineni Umamaheswara Rao. red | october 2018 | 16


Alwardas Public School (APS), in association with Anjali Dange, Starlite Health & Wellness Centre held Nutri- Expo 2018. The Expo was inaugurated by Minister Ganta Srinivasa Rao. Among the other dignitaries present were Jeeja Valsraj, the Swachh Bharat Ambassador, Dr.Rekha Dutt, President of Women’s wing of VCCI, Inder Nuthakki ,Chairman, Vizag Round Table 77, Sharada Reddy, Principal, Greendale International School, Dr.Satish, Consultant, Pediatrician at Krishna Hospitals, Dr S Ravindra, Chairman of the Alwardas Grourp of Institutions, Dr.Vijaya,Correspondent of APS and Divya Das, Executive Director and Principal of the School. More than 2,000 visited the Nutri-Expo 2018.

#555 KM WALK FOR A CAUSE The Vizag 5 AM Club along with the CII(Yi) Visakhapatnam Chapter, undertook 555 km relay walk for from Vizag to Amaravati to create awareness among schoolchildren on ‘safe and unsafe touch’. K.V.T. Ramesh, the founder of the Club and R.V.S. Rudraraju, Chairman, CII AP agged it off. The 6-day 555 Mission in which 59 people took part touched the lives of more than 20,000 children, especially in rural areas along the way. The participants received an overwhelming response from schools. Encouraged by the success of the event Ramesh says that it is going to be an annual event, each time focusing on a different cause.

red | october 2018 | 18

TATA MOTORS LAUNCHES SHOWROOM Tata Motors launched a showroom and workshop, M/s Tristar Auto Agencies Pvt Ltd and it was inaugurated by Guenter Butschek, MD and CEO, Tata Motors, Mayank Pareek, President, Passenger Vehicles Business Unit and SN Barman, Vice-President, Sales, Marketing & Customer Support, Passenger Vehicles Business Unit. B.Rajesh Chittibabu, Dealer Principal said,“With a commitment to provide the best purchase experience to our customers, we look forward to working with Tata Motors.” This new showroom will retail the new generation PV line-up.

COMET 2018 SHOOTS TO GLORY The Communicons, the official literary club of AUCE(A), organised COMET 2018. Prof. P.S.Avadhani & Prof. B.Indira inaugurated the event which had an array of impressive segments. The Mock Parliament in which students from city colleges and schools took part, a mini-tales writing contest and an art and photo show were the highlights. The valedictory function was addressed by esteemed speakers. The fitting finale was the prize distribution.

DAVID PERFORMS FOR ICHA Icha Foundation cares for abandoned children with disabilities. David Namala & his team held a fundraiser at the VUDA Gurajada Kalakshetram. The show, titled Kal Aaj Aur... celebrating 100 years of Hindi cinema was dedicated to the Icha Foundation inmates and over 150 people attended it. The 11-member group included Tom Thomas on trumpet, who was a part of the Bahubali team. The highlight was the heart-warming dances performed by the children from Icha Foundation along with the artistes.


It must have been a novel experience for the members of the East Point Golf Club, (EPGC) when a Russian group regaled them with music and dance. EPGC, the only 18-hole golf course in the state, has been in the forefront in hosting social gatherings. The all-Russian group surprised the audience rendering some lilting English and Bollywood numbers. The guests were further mesmerised by scintillating and foot-taping East European dances rendered by Russian dancers. Encouraged by the thumping success of the cultural eve, EPGC plans to bring more such events to the city.

TRADITION RELIVED The Festivity of Traditions was celebrated by parents and children of Teeny Boppers Play School and Kindergarten at the Hawa Mahal. This unique celebrative gathering was organised by Poonam Shah Srinath, Founder & Correspondent of Teeny Boppers and her team. Parents and children, dressed in traditional ďŹ nery, took part in it. Poolajada & Bathukamma competitions and Bommala Koluvu were the highlights of the event. An orchestra from Mumbai led by Ayodha Das rendered foot tapping music that had everyone dancing to dandiya and garba beats. A group of ladies from Bengali association performed Dhunuchi dance.

red | october 2018 | 22

VARUN TAKES OVER TAJ GATWAY Varun Group has announced 100% stake acquisition of The Taj Gateway, Visakhapatnam’ from Oriental Hotels Ltd. Varun Hospitality Pvt Ltd shall continue to operate the hotel under Gateway brand. To celebrate the acquisition, Varun group hosted a party in TAJ gateway. A number of celebrities attended the gala to wish Varun Group Chairman Mr.V.Prabhu Kishore and his team. Mr.Prabhu Kishore said, “We will very shortly finetune the property to enhance guest experience. We have long term and big plans for this property. We are pleasantly surprised to receive overwhelming congratulatory messages from well-wishers.”

red | october 2018 | 24

red | october 2018 | 25





@ Vangali (Near Aripaka) Sabbavaram - Chodavaram Highway



Rs. 5,999/Per Sq.Yd. Corner Plots 10% Extra



Rs. 11,999/Per Sq.Yd. Corner Plots 10% Extra


Entire Layout Has Been Designed As Per Vaasthu Entrance Gate With Beautiful Arch Compound Wall For Entire Layout Jogging Track Avenue Plantation For All the Roads Well Developed Parks & Children Play Area Overhead Water Tank Water Connection For Each Plot Electricity with Transformers Black Top Roads 24 X 7 Security ( Round the Clock Security) Rain Water Drains

Flat No. 204, 2nd Floor, VIP Towers, VIP Road, Visakhapatnam - 530003

Cell: 7331167845

GITAM CONVOCATION HELD Prof.Balaram Bhargava, Director General, Indian Council of Medical Research was the chief guest at the GITAM Deemed to be University's 9th Annual Convocation. GITAM Chancellor Prof.K.Ramakrishna Rao presided over the convocation. V.C Prof.M.S.Prasada Rao informed that the university was accorded a graded autonomy by UGC. The university presented Honorary D.Sc. to Prof. Bhargava and Honorary D.Lit. to Telugu writer, Peri Ravi Kumar. It honoured the faculty members Dr.S.S.Prasada Rao, Dr.R.Gyana Prasuna & Dr.Y.V.V.Satyanrayana with Best Researcher Award and Usha Gampala from science ďŹ eld received best Ph.D. thesis award. 26 graduates received GITAM President Gold Medals. Several other medals and endowment awards were also distributed. 1995 students and scholars graduated and 28 research scholars received their Ph.D degrees. GITAM Founder the late Dr.MVVS Murthi, Vice-President Prof.M.Gangadhara Rao, Pro ViceChancellors Prof.K.Sivarama Krishna (Visakhapatnam campus), Prof.K.Siva Prasad (Hyderabad) and Prof.Siva Pullaiah (Bengaluru) and Board of Management Member Dr.Ravi Raj were present.

red | october 2018 | 28

Sura Reddy, organised a gala to mark the 50th birthday of his brother Kayala Venkat Reddy (KVR), MD, KVR Estates & Groups. The exquisitely-crafted event was held at Four Point by Sheraton. An impressive number of relatives and friends attended the event. Prominent among them were Gowthami S.R.K. Reddy, YSRCP state secretary Sathi Subbi Reddy, Gowthami Satyanarayana Reddy, Surya Real Estates MD, D.Subba Reddy and Satyanarayana Reddy, S.B.S.R Trust Director Sathi Veera Raghava Reddy, Kranti Picture’s MD N.R.K. Reddy, Omni RK Chairman Abbu Reddy, YSRCP State leader Rongali Jaganadham. The specially invited Jabardast team regaled the audience.

red | october 2018 | 30

Go to Paint the Town for that perfect event

Till now she has successfully managed events in many hotels including Hôtel Novotel Visakhapatnam Varun Beach and Hotel Daspalla.


aunched in 2016, Paint the Town, Event Planners (that is what they prefer to call themselves), already has a whopping 50 events of all magnitudes to its credit. Yet, “No big deal,” says Bhavana, the managing partner, clearly indicating that she has set high goals for herself and that she would not leave any stone unturned to reach them. Bhavana, an engineer and MBA degree-holder and a former employee of Wipro, has set foot in this profession which is unrelated to her education. Driven by pure passion, and motivated by her husband and partner in the business Ram, she took to this new vocation with great ease.

red | october 2018 | 32

Ask her why should one choose Paint the Town. She comes up with a convincing answer. “The established players often have very big profit margins too. I can give the decor the big players give for much less price, without compromising on its elegance or the essence. Moreover, you will never see me repeating the same decor. Our most applauded speciality is our unique wedding invitation box which accommodates pasupu-kumkuma and sweets,” says Bhavana. Comparable price is her USP and her clientele vouches for her budget-friendly planning.

Stating that the customer satisfaction is her prime objective, she says, “Till date, I did not go for any advertisement whatsoever. All my customers have come to me only through word-of-mouth. That itself speaks for the quality of my work and my calibre.” Bhavana, who outsources most of the components in her events, says they are the most trust worthy vendors and never did she face any issues as they deliver goods on time and to the satisfaction of her clientele. So, when you have an event at home next time, all you need to do is to pick up your phone and call Paint the Town. For more info tap www.paintthetown.in

Contact – 9000802999 Timings -10.00am – 8.00pm

The s t e G y t Ci f Belgium

Taste O


ere is a perfect place for everyone. If you are a child, you can eat your mama’s brain off to take you here; if you are a student you can have earful of ‘juice’ as you dig into a crunchy waffle with your buddies or feed a few sweet nothings to your girl/boy friend along with scoops of ice cream and as the head of the family you can order a variety of waffles, ice creams and milkshakes for your entire clan. Each of them can pick up toppings of her/his choice. Yes, The Belgian Waffle Co., is the place, irresistible for even a diet-conscious health buff.

Incidentally, the brand won Indian Restaurant Award 2018.

cakes,” says Manager, S. Koti Mani Kumar, Manager of the outlet.

Going by the mid afternoon throng there, we can say that the name itself sells. “There are 170 plus outlets across India. This is the second outlet (the first one is in Vijayawada) to be set up in the state. We have received a great applause right from the day one, and are attracting heterogeneous crowd. While students frequent us in the afternoons, families keep us on our toes from evening till the last order is placed at 11.00 pm. Triple Chocolate, Pizza Waffle and Baked Beans and Cream Cheese Waffle, Red Velvet and Ice cream Waff-wich are the hot

“We have seating capacity for 23 now. But going by the response, we soon have to expand and we even have to add a few tables to satiate locals, who prefer to sit in comfort even if it is for a snack. We will be very soon adding mini pancakes to the menu,” he adds. The five-member team seems to have their hands full. They offer an exhaustive range for which the raw material comes from Mumbai. A couple can have their fill spending Rs.300. Swiggy, Zomato and Uber Eats can reach the Belgian Waffle Co. delicacies wherever you are. Since we cannot give the entire menu here, we have posted three samples to feast on with your eyes. To try them out, you are welcome to go to the outlet on VIP road.

Freaking Nutella Shake

Naked Nutella

Dark & White Fantasy

Contact: 9081081081 | Timings: 10.30 am to 11.00pm red | october 2018 | 34

Cotton Candy Shake



hilukuri Housing Projects Pvt.Ltd has been a name to reckon with in the region for more than two decades now. As expected, whatever comes from Chilkuris has to be special and spectacular. The most applauded of their ventures is Chilukuri Brundavan Estates, which is just 20 km away from the city railway station. The sprawling 150-acres facility is all blue and green with thick verdant foliage and soothing water bodies and it is just 3 km away from the sea. The breathtaking view of the surrounding mountains caps it all. Talking of his unique contribution to the City of Destiny, Mr.Srinivas, MD, Chilukuri Housing Projects Pvt.Ltd says, “I wanted to create a serene paradise away from the city’s hustle bustle yet close enough to reach without hassle. I chose a very apt name Brundavan for it as it has flora and a selected fauna. It certainly applies a soothing balm to the people vexed with urban life.” Abutting its 7-acre Central Park is the recently-opened Pearl Palace, a multipurpose retreat cum resort. True to its name, this dazzling and fully air-

red | october 2018 | 36

conditioned white mansion, is ensconced in tranquil oyster of Chilukuri Brindavan Estates in Kapuluppada. Take a peek at the surroundings from any part of the building, you are greeted by breathtaking glimpses of the man-made lake, Eastern ghats and the sea. Apt Venue Destination weddings are the order of the day. Tradition-loving NRIs or even the neighbourhood tycoons, all of them want to gift those magic hours to their children and leave no stone unturned to find the right venue for celebration of special events. Why only marriages, any significant events like mehendi and sangeet, dhoti and half-sari functions and even birthdays are organised in high places to lure the celebrity guests. With a clear objective to distract attention of partygoers from Goa, Jaipur and Mussoorie, Mr.Srinivas, has created

Contact: 9676849999| Timings: Open all days

this imposing 30,000 sq.ft facility. “I wanted it to stand for the pearl-rich sea coast and the pure and serenity of white,” he says as he explains the beautiful and elegant concept. Spread over four-floors, the facility is built with an all- consuming passion and a keen eye for the detail. Right from the teak doors to the curtains, every part of it displays the owner’s aesthetic sense, perseverance and unending quest for perfection. The 7000 sq.ft-ground floor boasts of the major function hall which can host big fat weddings and high-end meetings. The first floor also houses a 7000 sq.ft space which includes two mini-halls and is suitable for parties of any magnitude. The 2nd floor holds 6 well-appointed rooms, a board room (with all the contraptions like projector


APPLY TODAY! and screen which are needed for executive meetings and workshops) and gym containing a billiards and table tennis tables, and carroms and chess boards. Manduva logili & pristine glory The third floor, the highlight of the facility, has a Manduva logili (antique and traditional Andhra house) staring at 3000 sq.ft-open terrace. With its majestic Simha Dwaram (main entrance), Arugulu (high platforms), Gadapa (high traditional threshold) and Manduva (top ventilator) and three huge deluxe bedrooms and kitchen. It is bound to take you down memory lane. This majestic house is furnished with antique Pandiri mancham (bedposts with canopy), sofas and artefacts. Of course, they are well balanced with the latest comforts like bath tubs. So here the guest can have the best of both the worlds.The 8000 sq.ft multi-purpose cellar offers a great flexibility. Pearl Palace can host any event small or big and traditional or modern. This peaceful paradise venue gives you the exclusivity and keeps you away from the grime and grating din of the city. It can be easily applauded as a shining feather in the Smart City’s cap.

Advertising - Asst. Managers & Sr. Managers Graduates / Post-graduates with pleasing personality and 2 years of experience in the advertising field Asst. Editor / Sr. Feature Writers Graduates / Post-graduates with command over English, editing skills and ability to cover a wide range of subjects. Prefer: Prior experience in Print / Publishing industry.

Asst. GM- Advt (Female) Young & dynamic Graduates / Post-graduates with pleasing personality and experience in Public Relations and Advertising field Sr. Executives Marketing & Executives Circulation Graduates with experience in marketing activities



M: 88854 88854 T: 0891 2544 444 T: 040 23686868 Head Office: Aspen Towers, 1st Floor, # 52-10-10/1/5/4, Opp. Indian Oil Petrol Bunk, Resapuvanipalem, Vizag - 530 013 T: 0891 2544 444 / 46 Branch Office: # 19/A, Silent Lake Valley, Road No. 51, Jubilee Hills, Hyderabad - 500033. T: 040 2368 6868






MBYC, Vizag team By Tamanna S. Mehdi The most awaited Faza Foundation’s Vizag Super 20 Cricket Tournament is back with their Fourth Edition starting from 30th Nov at the Port Stadium. The tourney is conducted by Mahdi Bagh Youth Club (MBYC), youth wing of Faza Foundation. The excitement of the teams, the camaraderie on the field, the off-field commentary and steady peppy music, the exciting scores and some nail-biting finishes- reect a total carnival atmosphere. From tears to ecstatic smiles, the first three editions have seen it all. With the format limited to only 16 teams, there is heightened excitement among the local cricket fraternity to be a part of this corporate cricket contest. The registrations for teams are in full swing. The inaugural edition was won by Brandix while the team of RVR-Titan bagged it the next year. The defending champion this year is Eastern Naval Command. Sanjeev Mehrotra, the coach of ENC said, “We have been a part of the Vizag Super 20 right from the start and the experience of the past seasons is memorable. The tourney is always well organised and played on good surfaces with balanced teams. We were the champions of the last season & are looking forward for the same this year.”

government teams from Vizag that lock horns in a knockout format of 20 over matches. Moinuddin Malak, President of MBYC said, “The Cup is much coveted and is especially designed to capture the feel of the IPL format.” Rana Uppalapati, a supporter of the Cup, says,”The Cup brings alive the spirit of the sport and togetherness, in addition to serving a social cause.” With an entrance subscription fee of just Rs.25,000 per team, the winners stand to win a trophy and prize money of Rs.1, 00, 000 and the runners-up get Rs.50,000. Special trophies are given to the Man of the Match of every match. The matches are played with a white cricket ball on turf wickets. Nasser Saleh, coordinator of MBYC for this year informs, “The VDCA approved games are played in strict accordance with their rules and regulations. Neutral umpires and scorers are provided by VDCA.” The proceeds collected from this event go to medical camps and charity programmes by Faza Foundation. Moin adds, “Our aim is to generate funds to support the charitable

foundation.” Faza Foundation was formed in 2003 in Visakhapatnam for carrying out social services all over India, irrespective of the caste or creed of the people. “Apart from the love for the game, there is only one thing that motivates us- we are able to reach help to those less fortunate people,” emphasizes Sabina Saleh, Media Inuencer, MBYC. Seshagiri Mantri, Director, Vihar Hospitality, says, “We associate with the Cup because it gives us a platform to participate in a sporting event and also because we believe in its noble cause.” Like in the past three events, WNS extends its support this year too as the main sponsor. Offering their valuable backing are Pinnacle Hospital-hospital partner, Vihar-hospitality partner and red Magazine-media partner and The Pioneer-newspaper partner. Faza Foundation and MBYC invite Vizagites to ‘eat, sleep, dream and live cricket’ along with them. For team registrations, sponsorship opportunities and other enquires e-mail vizagsuper20@gmail.com or call 9949938166.

Venkatapathi Raju, HPCL Captain says, “It was our pleasure to participate in the tournament twice. The tourney reects professionalism in every aspect of the game. It is one of the best organised tournaments we have participated in. We are looking forward to it now.” This yearly charitable fund-raiser is played with 16 corporate and ENC Team Winners of 3rd edition




Eshwari By V. Sarada


he life trajectory of someone, who was born in J&K Army base, brought up in Pune, educated in Allahabad, Ambala and Assam, and married

and settled in Vizag, ought to be interesting with poignant twists and turns, events and excitement. That too, for an accomplished educationist who heads renowned Delhi Public School, Anandapuram, there is never a dull day. Dr. Eshwari Prabhakar, with nearly three-decades of experience as an academic, made it to the top through steps of diligence and dedication. It is her vision and administrative acumen that reached the school to enviable heights. “It is team effort that made the school reach the 2nd position in Education World India School Rankings,” she says in all humility. She is known for her extraordinary virtues and values and is, justifiably, bestowed with an array of awards. Her rules are simple, method is straightforward. She believes, “It is continuous efforts, not strength or intelligence, that helps us unlock our potential.” She leads by example. Here is Dr.Eshwari, her persona, her charisma and her facility.... EXCERPTS You are a Smart Principal of the Smart City. What is your take on Smart School? A school with a smart board and a smart projector alone cannot be defined as Smart School. It has to constantly comply with the demands and challenges of a rapidly changing, and hi tech global environment. Learning has to be made memorable and enjoyable. Effective and efficient

red | october 2018 | 40

use of technology in administration; communication with stakeholders; academic transactions and providing a platform for the students to interact productively with their peers and academics globally- these are the factors that make a school smart. Students should be exposed to interdisciplinary and cultural education. Smart School pedagogy should aim to make teaching and learning process

interesting, motivating and stimulating. It has to prepare students to be lifeready and progressive global citizens. Journey with DPS I entered DPS as a teacher in nineties facing a daunting competition and a volley of tough questions by erudite panelist. But, to my great delight and relief, soon I fell in step with the school’s motto ‘Service before self.’

GREAT Vision •

To lay the foundation of excellence and to provide comprehensive educational experience that empowers students to become life-long learners and be responsible global citizens. To enable them to meet the challenges of a rapidly changing global society.

* To enable the students to hone the 21st Century skills- the 4 Cs-Critical thinking, Communication, Collaboration & Creativity. To achieve all this, I evolved principles of governance, responsibility, ethics, accountability and transparency (G-R-E-A-T). The toughest task Bringing heterogeneous minds on to one platform is the most difficult part of my job because every student who walks through my door is different. Disciplining students I achieve it by understanding my students and being a role model for them with a positive presence. I treat students with the same respect as I expect them to give me. Unique contribution •

Encouraged peer learning and evaluation through Buddy Groups.

Designed a system that fosters free mind, besides academic and personal growth. This helps them actualise, evaluate their experiences, learn to fearlessly question and think independently.

Classroom is designed to

allow an easy interaction between teacher and students •

I facilitate a perfect blend of academics, sports and culture to enhance their physical, mental & spiritual growth.

Encourage to participate in scholastic & co-scholastic activities.

Boondh, a community outreach programme, which cultivates empathy and responsibility towards society.

Winds of change We are in for a drastic change. Revolutionary steps are taken to achieve affordable and high quality education. Transformational changes have been giving a tremendous push to research and innovation. Rationalisation of syllabus is yet another good move. Digital

Education: Then and now Those who attended school in 70s and 80s know the hassles we had. Parents would take even our domestic escapades to our teachers and we would get punished for them. Those days there were more government schools compared to private ones. Blackboard was the only instructional devise. Education is measurably better now with lots of resources in hand. Now schools have ample facilities; notable among them is the digital textbooks. The only sad part is children stay glued to smart phones, whereas we used to play outdoors. Today’s parents play a pro-active role in the children’s education compared to our parents. They take part in parent-teacher meetings, take care of their extra-curricular activities and keep a close watch on the child. Today's child is more protected and pampered than ever before and is of course, brighter and smarter too. Advice to teachers Teacher must ignite that spark in the student to make him/her think intensively. When the students say “I don’t get it”, “This is so hard”, “I don’t want to do this”, the teachers have to figure out how they can support and encourage them. The onus of showing the students their real potential and finding out what works best for them lies on the teacher’s shoulders.


initiative and interactive learning have strengthened the system. I see an immense scope in the Beti Bachao, Beti Padhao initiative. Influence of social media In today's global village, new trends of social networking allow free sharing of thoughts. On ip side, students are more inuenced by peers’ posts than by the lessons given by their parents/teachers. Students should have intuitive ability to know how much time they should devote to social media. red | october 2018 | 41

Advice to parents Raise the child the way you were brought up. Parent and child need to spend time together to build precious memories that bind them and last for a lifetime. Get children to maintain a study schedule. The vital log makes them responsible and accountable. Women at the helm In addition to our latent leadership skills, we are also blessed with patience, commitment, empathy and all that leader material. Personal journey My father Mr.P.A.Rao, who served in the Army, was a strict disciplinarian. My mother Mrs.Nagamani and us (four children)travelled with him all over India and it gave us an opportunity to study various cultures. I had schooling in Pune and Assam and higher studies in Punjab & Allahabad. I obtained M.Ed and doctorate

degree in Botany. I married Mr.Prabhakar, a businessman and am blessed with two children. Ananth Rohit, a budding entrepreneur, studied B.E and MS from University of New Haven, US and Pooja is studying MBBS in Pune. Indelible memories At personal level- my husband won the best entrepreneur award. To my delight, as a family, we received it together. I cherish that moment. On professional front, my teachers organized a surprise birthday party for me. I was touched by their love and amazed by their efforts. The best gift is they celebrate my birthday on the Mother’s Day. Gratifying moments Rohit’s graduation ceremony; the day my daughter-in-law Sahaja, (a gold medallist in MBA & Asst Manager, HR in HCl tech) entered our family; and when Pooja topped the national entrance exam for medical sciences. At work, whenever students who have made it big in life (which is quite often) tell me that they owe it to the foundation I gave them & when parents tell me that they are at peace as their child is in safe hands.


One must have the will to win, the desire to succeed and the urge to exploit one’s full potential. These are the keys that unlock the door to personal excellence.

The purpose of education is to instil belief in young minds that life is not mere academics and examinations. Hence, I encourage them to pursue sports and cultural activities and acquire life skills to become self-reliant.

Never give up on values.

Equip each child with power of knowledge.


Success mantra I am a good listener and an incurable learner. I am philanthropic and always ready to give back to society. Three words that describe you Optimistic, humble and honest.


Hobbies: Yoga meditation, fabric painting, toy-making Favourite holiday spot: Greece Best advice you got? My husband says, “Your attitude will decide your altitude. So be positive.” Any regrets

Best Educationist Award by International Institute of Education and Management.


Avantika Rajiv Gandhi Memorial Award


Uthama Pratibha Award


The Best Citizen Excellence Award for post -Hudhud service.


Education Excellence Award by Indian Achievers Forum

Moments of relaxation: Reading and traveling with family

Could not join Armed Forces.


Advice to students They should be accurate, focused, specific and imbibe Indian values and global knowledge. With an easy access to technology, they are a confused lot. They should be able to differentiate between reality and fantasy.

Shoot by Dhana Vijay


Bharat Vidya Shiromani Award by IIEM


Mahila Rattan Award, received from former Tamil Nadu Governor Bheeshma Narayan Singh


Dr. A.P.J. Abdul Kalam Education Excellence Award by International Business Council


Dr.S.Radhakrishnan Samman 2018 by Avantika.



always By V. Sarada

Giving back to society’- this occurs to the

satiated rich who dole out the spill over. Is that

the criterion to go generous? “Certainly not”,

says and proves the young PVS Ram Mohan Rao. While others earn before giving, he started giving even before he has earned. He hails from a poverty-stricken agri family of


village in Srikakulam. There were days when he went without food and slept on the railway platform. The phenomenal change in his life can only be attributed to his commitment to his cause, grit and gumption. At 33, Ram is a youth icon. He transforms innumerable lives in the region with his generous heart and ever-giving hand. He recently stormed into 7 world records, installing 150 statues to mark 150th birth anniversary of Mahatma. He shares his valuable thoughts and narrates his eventful life story.

EXCERPTS Formative years My ‘never-been to school’ parents Mrs.Chandanam and Mr.Venkata Swamy, worked as farm hands and educated me and my brother Sekhar. I earned scholarships that saw me through till I obtained B.Tech degree from the AU Engineering College. My brother stood in the 9th position in the all India CA exams and is now with Infosys. I joined TISCO, Jemshedpur, as a Production Engineer in 2006. But that eight-month stint only had me pining to come back to my village and my karma bhoomi. Idea Using my engineering experience, I developed high quality cement mixing red | october 2018 | 44

y ash, lime and gypsum. Offering livelihood to 25 people, I set up a factory on a a small piece of land given by my grandfather in 2007. I got a grant of Rs.10 lakh under Prime Minister Employment Generation Programme. I grew from strength to strength and started investing in land. I bought an acre of land and to my delight, it yielded lime. Obtaining Mineral Dealer Licence, I got into mining too. Setback I faced a major upheaval in 2010-11 and lost all that I earned. People started criticising me for going into business. Yet, I stood my ground. My objective was to serve people. So nothing could deter me from my path. By God’s grace, 2012 saw me back on my feet.

Ideology ‘Only a life lived for others is a life worthwhile,’ is what I live by. Even during my student days, I used to help the students poorer than me, by saving out of my money. The gnawing urge to do something for the less fortunate has remained with me. Adding the initials of my father’s name to my name, I set up PVS Ram Mohan Rao Foundation in 2010. I started my activities with distributing clothes to the poor during Sankranthi. Spirit & Spirituality I am a spiritual person and a devotee of Lord Siva. I feel a place of worship is the need of the hour to inculcate discipline in the youth. My first noteworthy contribution to my village was the Siva Temple.

Healthcare To take healthcare to the doorstep of the villagers, I built a Rs.5 crore and 50-bed PVS Ram Mohan Rao Hospital in Pondur. My wife Dr.Sujatha heads the gynaecology wing. Here the entire treatment including investigations and medicines is given free. I am building another 60-bed hospital in Ranasthalam, which will be inaugurated in a few months. Education I have established libraries for which I supply the infrastructure, besides books. Every year I select five needy students and finance their higher studies. I take a commitment from each of them to educate five others, so that the chain remains unbroken. Unforgettable incident A student from Sarvakota got a seat in Tripple IT, besides a call from NASA. When I heard that he gave up all this due to lack of money, I took up a day-long journey to his place to give him required money. I feel proud that he is now working at NASA.

Success mantra I believe that the God rewards those who serve others. He blesses the benevolent with enough so that they can share it with others. There is no investment like service. Is politics next step? I have no plans to tread that path for the time being. I may lend an indirect support to leaders, but that is all. I do agree that politics helps you reach a larger audience. But I am against it in its present condition where a vote is given in lieu of a liquor bottle or a wad of notes and not for service rendered. If only politicians spare a thought for the people on whose steam they are in those chairs, things would improve vastly. Rich become richer and poor, poorer, your take Corruption is the worst ill gnawing the very roots of our country. If we can arrest it and people devote at least a wee bit of their time and resources to welfare activities, we are bound to become the number one country. I don’t agree with the argument that a few individuals cannot bring about this transformation. Leading by example, I try to change the mindset of the youth.

Youth power We have a strength of 2,000 youth behind us. At least 1500 of them converge whenever I organise a welfare activity. For better tomorrow I feel people should learn to respect their gurus and elders, who are the path-finders. The youth should be constantly reminded of their ideologies. That is why, I insist on having statues of leaders like Mahatma Gandhi and Babasaheb Ambedkar in every nook and statues of Mother Saraswati in educational institutions. Clean image I am transparent in my activities and make it loud and clear that I take no donations from anyone. All the funds for my activities come purely from my earnings. Support system My wife Dr.Sujatha obtained her degree from AMC and pursued PG from NRI Medical College, Mangalagiri. I shared my ideas and ideology with her even before we got married in 2014. Luckily, she is in perfect sync with my thoughts and her being a doctor added value to our service.

Future plans • We are coming up with a Rs.50 cr and 200-bed hospital in Srikakulam. • An orphanage • A home for the aged. • An agri-based food processing unit to generate employment for farmers • A unique Siva temple, reecting the essence of Pancha Kshetralu

BRILLIANT RECORD • Guinness book of World Record • India Book of Record • Limca Book of World record • Bharat Book of World Record • Golden Star World Record • Wonder Book of World Record • Telugu Book of World Record


Interested can reach Mr.Ram Monhan Rao on • CII • AP Chamber of Commerce • AP Food Processing Federation • Red Cross Society.

Phone no: 9292007123 or Email Id: rmrpvs@gmail.com

Shoot by Dhana Vijay red | october 2018 | 45



twinkle star in the tinsel sky By Reeth Choraria


he young and aspiring Mumbaikar, Riya Suman, has already made her mark

with her very first film Majnu. She continues to wow us with her performance in Paperboy. Like many of her ilk, she too walked the advertisement path to reach the destination- cinema. She neither had a filmy background nor a nurturing godfather to fall back on. Hence, it is sheer talent, hard work and love for acting that helped her get to where she is. In a long distance interview, she talks of her short yet successful journey. Her voice was full of mirth and her talk full of exuberance. I cannot say if it was my being in the same age group that helped us strike an easy rapport or was it her warmth and ever welcoming attitude that kept the dialogue flowing. But it was a very happy & enriching experience to talk with the lady, with whom I hope to have a face-to-face some time in future. Wishing her all the best for her future, I present her here.

Tell us a little about yourself I was born and brought up, and am based in Mumbai, where I did my schooling and college. My father Mr.Surendra Rai is a businessman and mother Mrs.Suman is a home-maker. I have a younger brother who is a writer and two younger sisters. Interestingly, all of us are ardent lovers of films. My parents are very supportive and have always allow me to pursue my dreams, whatever they are. From Priyashri to Riya Suman Yeah, I debuted as Priyashri. I faced an identity crisis as there are a lot of Priyas in the industry. Eventually, people started addressing me with my original name Riya and by the time we wrapped up Paperboy, I was Riya for everyone and people forgot Priyashri and I too chose to go with my original name. How did you get into acting? Well, I realised acting is my calling. I was regular at school and college plays and stage activities. It may sound ironical but I used to be shy and reserved but once But on stage I was totally uninhibited. I did a short acting course in the renowned Anupam Kher’s Acting School to hone my

skills. But I must say that one can learn the craft only after reaching the sets. I am still a work in progress actor. How did you bag your first film? I had given a lot of auditions for endorsements and movies and had done quite a few ad campaigns. One of those stints brought me to Hyderabad, where I auditioned for Majnu. I met the director of the film through a coordinator. What was originally intended to be just a casual meeting turned into a full-length audition. I was given quite a few scenes to enact and had to go through the entire process of posing for stills etc. Later, director Virinchi Varma narrated the story of Majnu. I returned home and was back to college attaching very little importance to the entire thing. After a considerable time, and to my utter disbelief, I got a call asking me to y to Hyderabad to meet the producer. And boom! I got the role. Struggles Nothing that is out of the way. One has to go through the grind to march ahead on any path. I had given and still give a lot of auditions. Practice makes man perfect stands good here too.

I went through a gamut of experiences. The tests can be quite trying- like we have to act without taking any props or assistance and make it look real and believable, and now I have mastered the art. I did face a lot of rejections and heart burns but that is the part of the game. On the Paperboy experience... It was amazing! The entire cast was very young and passionate, like me. So I hit off very well with every one of them. Since we were all new to the field, we realised that we had to work extra hard to perfect our act. Off the sets too, we used to gather and have a free exchange of views. It was a great pleasure working with them. It is said the first impression lasts forever. So each of us tried to give our cent percent to our roles. Worth mentioning is our bonding, the team spirit and the creative exchange. The atmosphere was conducive for all of us to bloom. Any fun memories? It was fun and frolic all through. But I recall one rainy evening. As the cameras were not working, we were forced to take a break. We

sat around talking, talking and talking over tea and snacks. Of course, it all revolved round films right from- Maya Bazaar to Arjun Reddy. Since I was a kind of an ‘alien’ in the industry, I got to learn a lot about the Telugu films. We did have a few Tamilians in the group who threw in a little about their industry as well. Did you dub for the film? How was the experience? Unfortunately, I did not. That regret I shall carry forever. I realised that dubbing is an essential part of performance. When I saw my character speaking on the screen, I realised the gap between my original voice and modulation and that of the person who dubbed. I even pointed it out to my director that it was not me there. I hope to do my own dubbing very soon. Filmi background or godfather must to be in the industry? Undoubtedly, some handholding does help. But we have to do our homework and sweat it. One has to build good contacts by meeting people and make oneself visible through auditions, advertisements and circulating portfolios. Of

OFF THE CUFF Fav actor: Leonardo Decaprio Actor you want to work with: Mahesh Babu Wardrobe essential: Sun glasses and sexy jackets Most romantic thing done for you Some one ew in from a far off land just to meet me for a couple of hours Inspiration: My father

Pillar of support: My family Best advice you got: “One should not take anything for granted” - says my father. Fav accessory for a girl: Jhumka and bindi and a big wide smile! If not an actor: Entrepreneur Define your style: Athleisure like dry fit stuff, hoodies, jackets on casual days. All dolled up when the occasion demands.

course, it sounds like a cliche but I must say that hard work alone pays. What about future? A few projects are on the anvil. Two films- one Kannada and one Tamil- are in the offing. Nothing is finalized yet. Let me keep it under wraps till the time is ripe to announce them. A message for fans A very big, big, and big thank you. I am, indeed, overwhelmed by your love and adulation. I shall never let you down and always strive to live up to your expectations.


• Cuts appetite and aids weight loss • Massaging with boiled seeds soaked in coconut oil checks hair fall and keeps it shining

tooth or gums. It checks infection) • Improves digestion • Checks respiratory infections • It is an expectorant

5) CORIANDER (dhaniya) • Reduces blood sugar

CAUTION: It can irritate stomach.

• Checks anemia, cholera, typhoid, food poisoning, dysentery


Spices give infinite health benefits and are a substitute for beauty products and medicines. 1) TURMERIC contains vitamin A, calcium, thiamin and phosphorus.

• Gargling with water checks mouth ulcers and sores

10) ASAFETIDA checks flatulence, digestive disorders

• Checks pimples, acne and blackheads (make a face mask with coriander paste, honey & turmeric, add multani matti for oily skin)

• A natural remedy for colic in babies (place a small quantity of it on the baby’s stomach)

• Checks heavy menstrual ow 6) PEPPER, contains Piperine, reduces memory impairment, cognitive malfunction. • Checks cold, cough, muscle pains • Clears stuffy nose & cuts phlegm

• Cures skin problems and diabetes

• Natural anti-depressant

• Reduces anemia

7) AJWAIN (carom seeds) releases gastric juices

• Good for de-worming • It’s steam cures cough, cold & throat infection 2) CUMIN, a good source of iron, keeps immune system fit. • Cures dysentery • Arrests nausea • Checks dehydration 3) MUSTARD, consists Omega-3 fatty acids, iron, manganese, calcium, protein etc. • Oil is good for body massage and stimulates hair growth • Use of seeds and oil relieves rheumatism, muscle & arthritic pain(add mustard paste to luke warm water while taking bath) • Oil intake helps in weight loss 4) FENUGREEK SEEDS, rich in fiber & antioxidants, flush out harmful toxins & aid digestion. • Seed tea increases breast milk

• Beats indigestion & atulence

11)ELAICHI is a natural mouth freshener • Chew on a pod after meal or drink elaichi tea to helps digestion • Improves digestion • Remedy for congested chest (add its oil to boiled water and the inhale steam)

• Checks indigestion.

12) RED CHILI has immunity boosting vitamins like A, B & C.

• Wrap seeds a betel leaf and swallow the juice to check nausea

• Keeps the heart healthy (Have water boiled with ajwain on an empty)

• Treat arthritis, psoriasis and iabetes

8) CINNAMON checks diabetes.

• Gives thermogenic effect as exercise does.

• Checks cardiovascular diseases • Checks menstrual pains

Fights inammation

• Accelerates digestion & metabolism

• Cinnamon paste applied on forehead reduces headache. • Removes acne and black heads • Reduces toothache. • Treats cough, cold & sore throat. • Controls hair fall CAUTION: If it is not taken in a good measure, it can be toxic. It may shut down the kidney functions. Dangerous for people with blood thinner problem.

• Treats diabetes

9) CLOVE is a good source of minerals omega-3 fatty acids and fiber

• Remedy for fever and sore throat (Take it with lemon and honey)

• Treats toothache (douse a cotton ball with clove oil, place on the sore

red | october 2018 | 50

• Checks excessive and painful menstruation

K. Suma Nandini (Nutritionist) M.sc Food Nutrition &Dietetics (Research Scholar, A.U.) Phone: 9666187460






rural confines By V. Sarada

“Often when I execute a welfare activity, But by the time the project and programme reaches the end, I am already planning the next one. Such is my fervor for service. Despite facing innumerable problems and countless hardships, I am at it and I shall continue to be so,” says an incurably service-minded Mr.Reddy Ramana, founder of Asaya Youth Association. This humble effort of a common man from a small village in G.Agraharam, Chipurupalli, has assumed a beautiful shape and is creating great ripples across the district. His unremitting service for more than a decade earned him name, fame and the coveted posts. He now serves as a Member of National Lok Adalalt and Chairman, PHC Development Committee, Karlam, Cheepurupalli mandal. The success has to be attributed to the sheer diligence and dedication of Ramana, who refuses to be deterred by troubles and travails and the nonprofit NGO has created a special niche for itself in the world of welfare activities. Investing nothing but his passion and zeal, he oated Asaya Trust Board on 17th April 2005. A few friends like red | october 2018 | 52

S.V.Applanaidu, S.Apparao, R.Murali, S.Ramu, Siva, P.Ramu, K.Paidraju, S.Sriramulu and M.Lakshmana Rao fell in step with him. Ramana’s enthusiasm was so contagious that more and more people, especially students, joined his mission. Expanding its scope and activities, he renamed the organisation as Asaya Youth Association on 1st Jan 2012. Now an 8 member-panel runs it on the doles given by a few philanthropists. Ramana himself sets aside Rs.2,000 out of the meagre Rs.10,000 he earns per month, working as a technical assistant at a local library. Ask him how he manages to keep both the ends meet, he says, “I have a small farm which yields enough grain for me, my wife and two children. There are so many people who don’t even have this facility.”

“Do not fret over difficult times. They may be merely preparing you for bigger things,” says a thinker. That is what happened to Ramana. The dismal conditions in which he spent his childhood have become his inspiration to look at life and the world in a very unique way. He says, “I lost my parents at a very young age. My early life had given me not only hardships but also many valuable lessons. It had brought me face to face with many ills plaguing our society in general and my village in particular. The lack of awareness about health, hygiene and medical facilities disturbed me a lot. Hence, I decided to do my bit in reaching the necessary knowledge to the ignorant poor. Initially I set out with an aim to create awareness about environment and health. I later added education too to my gamut of activities.”

“I started searching for a source of help and realised that the best way to get the message across to people is through the youth. Thanks to them, I am successfully carrying out health, plantation and national integration camps; bioscience exhibitions, essay, elocution and drawing competitions, quiz programmes, mock tests for various exams and most importantly, cremations/burials of the abandoned dead and people who died in old age homes. We serve the poor and needy, chipping in whenever there is a natural calamity.” His post- Hudhud services were widely applauded.

Held 66 eye camps with the help of Shankar Eye Foundation. 30,000 people were benefited and facilitated 10,000 cataract operations.

achieved only when people are sensitized to this issue. Our first endeavour is to reach the message to the last man in the society. b) Having witnessed the tremendous potential in students, we want to encourage them to develop a positive approach to life. Hence, we plan a number of personality development projects to imbibe ethics and morals, besides helping them excel in professional and personal fronts.

Set up 20 public libraries in rural areas. Pathikayavalasa, Parla, Peripi, G.Agrahram to name a few.

Held 102 blood donation camps and collected 9,300 units blood with the help of Indian Red Cross Society and the Government Blood Bank, Vizianagaram and held 95 awareness camps in colleges and villages. We have a list of 20,000 donors.

Held 30 HIV/AIDS awareness camps.

Women literacy programmes in rural areas.

Hold Yoga and meditation classes for school and college students.

Conducted biodiversity and bio science exhibitions.

Celebrate the anniversaries of national leaders.

Held Jeevandhan, the organ donation awareness programmes.

Feed 50 orphans every day.

We strive to eradicate child labour in Vizianagaram district. We hand over destitute children to Child Labour Society.

National Youth Award by the government of India

Seva Bhushan Award by Bharat Talents Association

Distribute 25,500 clay idols for every Ganesh Chathurthi.

National Virtual Academy Fellows Award by Prof. M.S Swaminathan Foundation

District level Youth Club Award by Nehru Yuva Kendra Vizianagaram

Certificate of merit and silver medal for two consequent years from the Governor of AP and President of Indian Red Cross Society

Memento and a certificate of merit on the National Youth Day by Vizianagaram Youth Hostel

District Youth Award for 2010

National Rakthapradhatha Award2017 by Bharath Talents Association.

“By roping in the youth, we are achieving two significant ends. One- we have energetic hands of help and twothese activities make them grow into responsible citizens,” adds Ramana. Services rendered •

Plant 35000 saplings every year

Held 110 anti-plastic awareness programmes and 95 rallies.

Distributed 5000 eco-friendly bags in 12 villages.

Hold Swachcha Bharat programmes and & rallies.

Future plans

Held 120 free medical camps and supplied free medicines.


We look at rising temperatures as the most dangerous and crucial problem in the world and want to earnestly counter it by planting more trees, reducing pollution and encouraging people to harness solar energy. I believe this can be

Contact details Whatsapp no. 9440937200 https://www.facebook.com/asayaseav.org


We want to establish more libraries in the hamlets to inculcate the habit of reading in children.


red | october 2018 | 53

One Stop Family Store

outlook, but when it is released

associated with it has a positive

making the film everyone

dreadful one because while

night before any release is a

throw you down overnight. The

you taste success and it may

This is an industry that makes

Handling failures

are not in our control.

and ignore those issues that

way is to focus on one’s work

that hinder progress. The best

that all these are distractions

saying ‘Let go.’ I have realised

industry has taught me the art of

I said, over the years, the

people think about me. But as

upset, wondering what would

well and by doing good roles.

reciprocate their love is by doing my job

Moreover, I believe that the only way I can

responsible towards my profession.

me to perform better. It makes me feel

on the screen. It is always a

a rapport that reects

strengths as actors and enjoy

understand each other's

comfortable with him. We

before, I am extremely

As I have worked with Ram

Working with Ram yet again

it is all about how the audience receive it. And this is something that we cannot predict. I realized this at the very beginning. Therefore, I enjoy success, but don't get carried away. I learn from my failures rather than being upset. I strive to give my best to all my roles & leave the rest to the audience to decide. with him. He is an extremely

wonderful experience to work The effects of stardom

focused actor and a cool guy.

appreciation, it further motivates

I stand here. When I get

It is because of their love,

I can not thank them enough.

Message to fans

better. As an actor, I am greedy.

thinking that I could have done it

thought occurs to me. I start

two after doing the scene, some

I am never satisfied. A day or

could have done better?

Do you ever feel that you

For a girl who used to roam around on the streets without inhibition, it is a bit surreal. Now people identify me, ask for autograph, photographs and give direct praises. Also, I am a girl who never had any filters to my mouth. What is on my mind was what I had on my tongue. But this industry has taught me to be watchful of my emotions and words. Initially, when I used to read something unkind written about me, I used to get


The first thing you notice in a stranger? Eyes and smile. I think both speak a lot about the person.

The first thought on waking up... It is about Whiskey, my pet.

What kind of music do you listen to? Emotional, meaningful

What makes you angry? Fake people

Sad? When I am not being cared for.

Dream role? I want to be a versatile.

A perfect day… The day I fall asleep the moment I hit the sack.

Strongest quality I can mingle and chat with anyone.

If not an actress? I am not sure, but something to do with the creative field.

Celebrity crush? Leonardo DiCaprio

Food? Biryani and my mom’s food.

and settled in Irinjalakuda in Kerala, life

Born in a humble middle-class family

Life in Kerala Backwaters

that I would not make it. I faced a stiff

know of it. They were absolutely sure

when my parents eventually came to

there would be a big uproar. Anyway,

conscious effort to pick up languages.

that I should dub for myself and made a

different story. Yet, I made up my mind

differs from the previous one I did and if

and the role I am given. How my role

the priority has always been the script

I look at every film as a whole. For me,

Choice of roles

for me was all about having my favourite

competition and was chosen, though team was not happy with my diction.

not in the very first shot. Initially, the

ice cream, chilling out with my school friends, unfortunately, having to study once in a while as well.

Then I worked on it and ultimately made

As expected, my parents were totally

Parents’ reaction

offered good and meaty roles.

yes, I go for it. Thankfully, I have been

questions I ask myself. If the answer is

I will be able to do justice to it, are the

against it. Eventually, they understood

myself acceptable.

my passion and accepted my decision.

Though I always had a

Love for acting

Once the movie was released, they felt

I never ever I would make it

thought that

happy and proud of me.

great love for acting,

graduation to


The bitter note

I t is all media created. What you see on

screen is the result of a team effort. And

when we work as a team, it is common

to have a free exchange of creative

suggestions, besides some differences.

sinking in. Therefore, I decided to go

of making a career in the films was just

offers from all languages. The thought

After Premam I started getting a lot of

Learning a new language

I clarify there is no bitter note.

constant radar of media. Once again

I feel that it is a part of being on the

to stand each other. It is sad, but then

the extent of saying that we were unable

blown out of proportion. They went to

sir giving me a suggestion which was

It was a very small incident of Prakash

slow. It was not very difficult to pick up with Kannada and Telugu it was a

Tamil as it was akin to Malayalam, but


role. So, it was like 20 year-old being a

after two years I was playing the same

I played the Malayalam version. But

ways to make it different. I was 18 when

same time, I was all the time thinking of

character, I could perform better. At the

It was a mixed feeling. As I knew the

Playing the same role twice

to films. I left my learn acting. I could get into films, perhaps, because, I was in the right place at the right time. I am very thankful to God for the great films and opportunities that are coming my way. The first experience It was totally unexpected. Premam was in the making and a friend of mine told me to send my photos. I sent them a few, without even telling anyone at home because I knew


Photographer: Karteek Sivagouni | Stylist: Madhulata Reddy Make up: Pravin Dattaram Shelar





By Reeth Choraria

ooks like yesterday when this Kerala Kutti

Malayalam ďŹ lm Premam. She became a

came like a fresh breeze in the iconic


star overnight. With her girl-next-door looks, big

eyes and thick hair, she simply walked into the

scene of success. This wonderful actress has

already been giving back to back hits for the past

three years. As she gears up for her upcoming

release of the movie Hello Guru Premakosame

with Ram Pothineni, Anupama Parameswaran

has been extremely busy. Amidst her promotional

activities, she squeezes in some time out to talk

to us about herself and her journey in the ďŹ lm

industry that has become a second home for her.

TAURUS Apr 20-May 20

Red, 23

It is time for some new beginnings. Businesspersons can significantly increase their income through hard work. Employed should increase their working pace. It is a good time to take up difficult projects and combine the opportunities. However, don’t make huge investments. Singles can receive a lot of bonuses, but should not hurry to establish serious relationships. Married should be more confident and assertive. Defend your interests within the family even if the household disagree with you. Time is not ideal for family vacations. Lucky for you:

VIRGO Aug 23 – Sep 22

GEMINI May 21-Jun 20

green, 18

There are promising adventures on the horizon and nothing to pull you off the chosen path. Refrain from provoking anyone & being provoked. Tradesmen should not rush to make decisions. Someone close to you will show you the right path. Employed should try to bring positive changes to their work. Singles will be stressed out as their attention is demanded by friends, relatives & a new object of affection. Work out some unique solutions. Married should pay attention to sweetheart. Lucky for you:

Black, 17

It is time to implement plans and achieve the desired results., now the risk of fraud and deception is high. Employed should think about long-term opportunities, taking the advice of colleagues and experts. Businesspersons should look deeper into situations. Act intuitively but try to stay reasonable. No special advice to the employed. Singles should be persistent to attract luck to their side. But don’t rush into making a choice. Married can do whatever they want as this is a fairly positive period. Lucky for you:

CANCER Jun 21 – Jul 22

Yellow, 22

Some financial interruptions might become guarantees of prosperity in future. Financial and business spheres can cause difficulties which will push you to the next level. Be confident and plan even the smallest detail. For employed, it is a successful period with good projects coming their way. Singles are likely to meet a person who may exert a strong influence on their fate. Married have something to think about. They may run into fascinating dilemmas that need to be treated with caution.

Lucky for you:

LIBRA Sep 23 – Oct 22


Jul 23 – Aug 22

Brown, 25

You will occupy an interesting position, which is defined by the circumstances rather than by your own decisions. You get lucky in relation to the financial sphere. Tradesmen should set records straight and not let circumstances break them. Employed should be extra cautious and adjust their position without disturbing anyone. It is an interesting period for singles whose success in love depends on their behaviour. Married should work for a harmonious state.

Lucky for you:

Lucky for you:

Indigo, 21

Businesspersons should take interest in their tasks. Be decisive or you might end up giving away successful positions to competitors. Employed have to go that extra mile to reach their targets. Singles may make new acquaintances and things will turn out in your favour. Married may simply not have any time for themselves. This is a good thing to have happened, because family matters will bring you a lot of joy, you will learn a lot, and you will become stronger and more stable, especially emotionally.



MERAQEEMAN MAKESITBIG Model Praveen shifts from chic career to stylish design store

Her love for Banarasi weaves makes her build a brand that provides an apt space for artisans

Trade PRASHANTHOF SABOOFAME The experienced and leading dealer reveals his passion for dynamic automobile industry

Focus VBN ANNOUNCES UTSAVBAZAR A perfect platform for tradesmen to swap information and knowhow



ith not too far off D-Day(Dec7) approaching, all political factorsleaders and plots are at play in Telangana, so also are the ‘mud and mortar’ attacks. KCR is always known for his vitriolic attacks, but his recent speeches seem to bring out the worst. His Praja Ashirvada Sabhas turned out to be no blessings for the audience who



Rajyalakshmi Gubba, our honoured Eve, takes up on herself to save the Banarasi weave and its creators. She tells her story while Prashanth

We are waiting for Anupama Parameswaran to repeat her magic in her upcoming ick Hello Guru Prema Kosame. In anticipation, we give her the place of pride on cover and in Haute.

Chandra Mouli Tippala, Publisher

The capital must be in the grip of festive fervor and poll fever. Take good care of yourselves!

VBN network is soon coming up with Utsav Bazar, a perfect platform for entrepreneurs. We Focus on their preparations for the big day.

Like any other girl of her ilk, Nabha Natesh entered the film industry crossing the threshold of modelling. The Nannu Dochukunduvate girl talks about her experiences in the Telugu industry and experiments with films, with great articulation. Scope records all that.

Success follows the passionate whatever path they tread. The life trajectory of Praveen Agarwal proves it just another time. Floating Meraqee, a home decor store, this former model has made a name for himself and makes it to our GenX.

Saboo shares a few Trade secrets.


were made to listen to expletives and unparliamentary language. The word wars continue with rivals retaliating with equally abusive speeches. Pained by these rants, Vice-President M.Venkaiah Naidu cautioned the leaders that using abusive language would only hurt the image of politicians. Lamenting the deterioration in standards of political dialogues, he said that he and his opponents too locked horns in healthy discussions on issues of public concern, but never did they use harsh words nor did they make any personal attacks. "This kind of speeches undermine democratic values and the spirit of our country," he insisted. I hope the leaders heed to his advice.


Front Office P Moulika

Sr. Executives-Marketing P Arjun M V Raju

Asst. Manager Advertising K Niranjan Jagadeeswara Reddy

Dy. Manager Circulation Faheem Siddiqui

Printed, Published and Owned by Chandra Mouli Tippala. Printed at Kalajyothi Process Pvt. Ltd., 1-1-60/5, RTC X Roads Hyderabad - 500 020. Published at Red Publications D. No. 14-36-9, Vikas Nagar, Pedagantyada, Gajuwaka, Dist. Visakhapatnam, AP. Editor: Tippala Divya Reddy.

Design Strategy

Image Processing P Venkatesh

Visualizer K Shankar

Sr. Photographers Dhana Vijay Dinakar Pamu

Intern Reeth Choraria

Feature Writers Chandrika Mantri P Swarnalata

Dy. General Manager Corporate Affairs Selvaraj Dominic

General Manager Corporate Affairs Rajesh Babu Guntu

Executive Director T V Vijaya Kumari Editor-in-Chief V Sarada

Publication Consultant K Raghuram Raju

Publisher Chandra Mouli Tippala



Red Focus Red Eve Seeds of love for Banarasi weaves were sown in her when she was very young. She pursued it with all seriousness and earnestness. This passion gave birth to the label Rajyalakshmi Gubba.

Vysya Business Network makes it big clubbing the old and new concepts. It offers a very efficacious platform to businessmen to display their brands and products. After all networking is crucial for any business and its growth, isn’t it?

34 42 Red Trade If you love cars and are interested in Hyundai, Saboo Motors is the place you have to go. Prashanth Saboo who built the brand talks of his own journey and its progress.


Red GenX Praveen Agarwal is a model-turned entrepreneur. He has proved his prowess in these divergent fields. By oating Meraqee, a unique design and home decor store, he had brought in a new style into vogue.


MEGA EXPO ATTRACTS THOUSANDS A mega Jewellery & Lifestyle Expo, spread across 1 lakh sq.ft, with nearly 400 stalls, was organized by JITO. The expo witnessed more than 50,000 visitors in three days. The broad categories of industries that participated. in addition to jewelry, were automobile, electronics, home appliances, fabrics, furniture, fashion etc. The event saw excellent speakers in the Seminar held to provide knowledge on the developing markets in India. The organizing committee comprised Kartika Doshi, Raksha Desai, Bharti Shah, Jinal Poladia, Lenna Mehta and Chaitali Doshi. Deepthi Ganesh,Yamini Bhaskar & Suri Gandhi

Pooja Lakhotia

Vandana Rathi & Rashmi Somani



Sudha Jain

SAMRUDHI’S GESTURE Samrudhi club is the house of young Rajasthani women aimed at knowledge sharing and supporting noble causes. This time the women came together to raise funds for the Kerala ood relief and to educate tribal children. The women conducted a culinary workshop to raise funds for the same. Pooja Lakhotia, a baker and the member of the club led the session.

Anju Parwani



Tyaani forayed into Hyderabad recently. But it has already created a lot of buzz. Backed by the multitalented Karan Johar, Tyaani has been stealing all the right attention. Keeping up the tempo, the brand recently launched a unique fine jewels collection along with a line of an unparalleled clothing ensemble. The new actress on block, Yamini Bhaskar of Nartanasala fame, graced the event. The launch also saw the presence of many HNI's with a keen eye on unique fashion.

Puja Bihar red | october 2018 | 14

Tanusha Bajaj

Taapsee Pannu & Vasanth Kumar


Shravya Varma


TAAPSEE SHOWCASES MÉLANGE Taapsee Pannu showcased the festive collection and contemporary ethnic wear brand, Mélange by Lifestyle. The collection was launched with a fashion show. Brand ambassador for Melange by Lifestyle, Taapsee set the ramp on fire, dressed in a resplendent layered gold-foil kurta. Accompanying her were popular fashion bloggers and inuencers. Embroidery, layered kurtas, orals, rich, jewel tones and gold foil details were some of the key trends that were showcased. Besides the Vasanth Kumar, Managing Director, Lifestyle International Pvt. Ltd, the event saw who's who of the city. The collection was highly appreciated and Taapsee looked all excited about being associated with the label.


Ananda Shankar

Dr Vanaja Uday

Kanna Phaneedra

A DANCING TALE Alekya Punjal presented Mandodari, a dance ballet in collaboration with the Department of Language and Culture and Trishna Kuchipudi Dance Academy. Alekhya played the lead role while Chinta Ravi played Ravana, The students of Trishna played the supporting roles. The beautiful narration was unravelled in sprawling set designs and with apt music. The ballet held at Ravindra Bharati attracted many Kuchipudi lovers.

Kausalya Reddy Deepthi Reddy

XENEX OUTLET OPENED Xenex Automotive's 1st franchise was opened at Ayappa Society, Madhapur. The launch saw Tollywood celebrities like Neeru Singh, Sufi Khan, Farah, R.K Mama and Paritala Sriram. Amitaneni Amar Babu, MD, was seen playing the perfect host. The event was attended by a good number of HNIs, especially those who own luxury cars. With Whiteboard Cafe on the premises, there was a continuous inow of food and beverages. Many cars with sporty looks were on display and stole the show. red | october 2018 | 16

Jaya Baheti


Shreepathi Chunnaa

Vijay Belde

Vinod Agarwal, Anju Poddar, Vaikuntam, Saroj Bajaj & Chandana Khan

ART WITH A CAUSE Mahila Dakshata Samiti (MDS) came up with an innovative concept of getting eminent artists and underprivileged children under one roof for a knowledge sharing session. Thota Vaikuntam, artist was the chief guest at the valedictory of the art camp- Punarkriti. It was hosted by Hyderabad Arts & Culture Foundation (HACF), Pegasus Art Gallery & MDS. Anju Poddar, Art Connoisseur, Chandana Khan, President, Pegasus Art Gallery; Dr.Saroj Bajaj, President, MDS & Vinod K. Agarwal, President, HACF attended the event.

Anurag & Anvita Jeet Jhabhak

Vidita & Dr

Uday & Rupal

Mercedes-Benz has further strengthened its product offering, introducing the new C-Class. Over the years, Mahavir Auto has become synonymous with Mercedes. Staying true to its brand image, it unveiled the C-Class that combines unmatched luxury with a progressive design dynamics, unsurpassable luxury appointments, state-of-art multimedia system and uncompromising safety features. The launch was attended by Yashwant Jhabakh, Chairman, Mahavir Group, and Vikas Jhabakh, Director, Mercedes-Benz Mahavir Motors.

Padma Kalyan

Pedhapally Kishan


VBN ANNOUNCES UTASV BAZAR VBN one of the city's new business network announced it's maiden multi-business exhibition “Utsav Bazaar”, to be held in November. Utsav Bazaar aims to reach out to consumers by showcasing products from sectors like jewellery, property, fashion, and services. At the event were prominent business heads like T.G Bharath, MD & Chairman, SRHHL Group of Industries, Mahesh Biggala, Director – RED Global Training & Consulting – Rockwell Educational Institutions, besides the VBN core team members Shiva Emmadi and Abhishek. Adding glamour to the event were actress Nitya Naresh, Shradha Sashidhar, Disha Pandey and other models who walked the ramp, showcasing exclusive jewellery. red | october 2018 | 18

BEATS OF WELCOME With Dasara round the corner, the city is all set to hit the dance. Welcoming the festive mood, Bina Mehta , choreographer and socialite hosted a pre-Navaratri party - The Dhol and Music- at The Park Hotel. The event saw nearly 400 women dressed in their best traditional Gujarati wear, dancing to the tunes of dandiya and garba. The two performances- one matka and another chokadi (the traditional dandiya forms)- were choreographed by Bina. After letting themselves loose on the dance oor, the dancers were seen indulging in some authentic Gujarati food like khandvi and dhokla.

REDEFINING LUXURY LIVING Meubles, a repository of exquisitely designed furniture and living space embellishments, was launched by Shilpa Reddy, fashion designer. Vinita Surana, E.D., Surana Group of Companies, Sanjana Shah, ED, BNI Hyderabad, proprietors of Meubles, Aditya Sharda, Sirish Dayata and Sruti Mashru were prominently present. Meubles mesmerizes the connoisseurs, displaying elegant pieces sourced from the ďŹ nest designers across the globe The collection draws a wide applause.

RECOGNIZING THE GAME CHANGERS Business Mint has rewarded the top achievers with Excellence Awards-2018, bringing together the best of professionals from the entire spectrum, including business, fashion, lifestyle, health, hospitality, IT, animation and graphics, entertainment, education, social work, real estate, event management and food industry. Murali Akunuri, Director-General of Telangana State Archives graced the event. Actor Manas Nagula pally, CEO, Colourmoon Technologies Subrahmanyam and others were present.

red | october 2018 | 20

Keerthi Reddy

Amar & Sonal Ohra

Madhu, Gunjan, Meera, Dayanand, Narender, Ashu & Suesha Avnish

Meenu & Gurbax Soni red | october 2018 | 22

Ashwini Ponnapa

FASHION WITH A PURPOSE Heal-a-Child Foundation, with Mahesh Babu & Diana Hayden as their goodwill ambassadors, needs no introduction. Hyderabad Walks for Heal-a-Child, the city's most looked forward to Fashion Show was attended by 1100 people and raised Rs.25 lakh. Namrata Shirodkar lit the lamp along with Rachna Mehta from HAC, Jayesh Ranjan, Manish Dayaa, GM of Novotel HICC and Chaitanya Dopallapudi, Director of Y-Axis. The Heal-a-Child Foundation, has a dual cause- rendering support to children and Telangana Handlooms.

Chandrika & Raamz

Pradeep Yarlagadda & Dr Mani Pavitra

Anirban & Ananya

Shilpa & Gautham

Sabina & Rachana

Namrata Shirodkar

Pavan & Naveen Reddy

Shridhar & Sushma

Manisha Kapoor & Rajiv



It was a nostalgic moment for Gauri parivar as they celebrated the golden jubilee of Dayanand and Meera Gauri. The family celebrated the moment by throwing a grand party at N Convention. Family and friends were seen dressed in white and gold to match the colour theme of the party. As the fairy land decor set the mood, a band from Chandigargh made the guests dance their hearts out. The delectable menu satiated the taste buds of the guests. It was truly a magical evening crafted by their children, Ashu and Vicky, who played the perfect host.



Allu Arjun

Suresh Babu Regina Cassandra

BVR Mohan Reddy

Karuna Gopal

Ratna Rao


Shilpa Reddy

Vamshi & Sudha

Anurag Sharma

A VEGAN FEAST Vegan potluck held at the residence of Dr Anuradha Reddy saw the presence of people from various walks of life. They came to the potluck with vegan dishes they prepared. The event centered around the veganism & the ethical principle that rejects the exploitation of animals for food, clothing, entertainment and experimentation. Vegan potlucks are an excellent platform to discuss veganism. There was a brief overview of veganism provided to the new participants. The event emphasized that veganism is crucial for arresting environmental devastation .

Gandhi Jayanthi was celebrated in a unique way. The Maggam Telangana Vastra show was to offer a bigger platform to weavers and give them an opportunity to interact with the best fashion houses and understand the latest trends. More than 2000 people from handlooms, textiles and fashion industries with a cluster stakeholders and market leaders made the show a grand success. While Minister Smriti Irani was the chief guest, Minister Giriraj Singh and BJP National General Secretary Muralidhar Rao were prominently present. Uma

Upen Reddy


Vishal & Rishika

Archith Reddy Vijayender Tulla & Hanshita & Swetha Rashmi Thakur

Gayathri Raghuram

Manali Rathod

Jeevitha & Rajshekar

Swetha Lakshma Reddy

Manasa, Raj Thakur,Manali & Reva

Nidhishs Birthday Bash


t was a starstruck birthday party of Nidhish as his parents left no stone unturned to make it special for him. Kids seemed all excited seeing the the Dinosaur theme. Elders too had their fair share of fun enjoying lilting music and food. The renowned actors Rajasekhar, Jeevita, Sunil and Ali, besides some leading politicians graced the event and blessed the birthday boy.



Swati & Shiva Reddy

Ruchika Sharma

Dr. Manjushah

red | october 2018 | 24

Pradeep Roy & Moon Moon

Shilpa & Amit Bajaj Fazil

Birthday Celebrations

Srinivas Donthi & Hima Bindu

Mohib Baig

Meghana Ali

Birthdays are special and when they are celebrated with friends and family they become memorable. Srinivas Donthi's birthday party was one such party as friends and family gathered to his delight. The party was organized at Raasta Cafe with two DJs playing Hollywood and Bollywood numbers that made the guests groove. The continuous ow of starters and drinks kept the guests energetic. The main course was a lavish spread of veg and non-veg dishes that catered to everyone's taste. The party saw around 130 guests.


Neeru Mohan

DK puts best foot forward


he fashion industry is like an ocean that has opportunities and space for innumerable artisans and designers who come to build their own waves.

When it comes to Hyderabad, one could clearly see it emerging as a major fashion hub with various designers foraying into the business. Each of them define fashion in his or her own way and naturally build their unique base of clientele. Joining the league is Divya Kollapalli, a young and dynamic designer from Vijayawada who has put her maiden step into the fashion industry. Located in the busy yet calm Kakateeya Hills, DK is a house for a wide range

weaves with age old techniques of embroidery and cuts

of collection in Indian wear, bridal wear, party wear, kids

that suit all fabrics. Buyers have a wide option from the

wear, half saris and more. With Indian weaves picking

ready-made designs but if you are looking for something

up big time, the label promises to complement the Indian

unique, DK does give you customized services. The lehengas and blouses at DK are a must try. It is a perfect destination for brides to be, HNIs and NRIs who are looking for apparels made in authentic/pure fabrics. Also, with a wide price range, DK is suitable for women from different walks of life. Divya with her expertise and acumen has managed to bring in modern touch to the traditional weaves.

Timings: 11:00 am to 8:00 pm. Open all days Contact: 9948139993 red | october 2018 | 26

d o go od

r ll fo a c A



yderabad is ever buzzing with eateries with a new one popping up every second day. However, interestingly each of them is unique

and different in its own way. One end of the city i.e. Jubilee Hills, and Banjara Hills has been anyway constantly adding eateries. But of late, even the Secunderabad and Kompally side has also joined the race. Leading the neck and neck is Ahoy, a newly opened cafĂŠ-restaurant at Kompally. space makes it suitable for all time zones. Especially,

Wondering what is the story behind the name?

during the evenings, the beautifully lit outdoor space

Here it goes. Ahoy is a native word and is a sailors call.

makes the cabana seating arrangement relaxing and joyful.

When the men behind the restaurant were seriously

The place can easily accommodate 154 people. The joint

searching for an apt name for their cafe/restaurant, a visit

caters to all age groups and tastes.

to Kakinada, a sail through the waters and observing the boats and local sailors made them arrive at the name

The cuisines served are Italian, continental and Indian. However, the must-try signature dishes are sikandhari ran,

Ahoy. The space is well divided into indoor, outdoor, cabana seating arrangements. The perfect utilization of

salt baked fish, tawa pulaos, a variety of handmade pizzas and vegetarian starters, besides skillet cookie in desserts.

Timings: 11:00 am to 11:00 pm (Open all days) Contact: 99480 36754

red | october 2018 | 27




ealthcare is growing manifold and amidst all of this, the eye care has been the focus area. Peering at bright screens of smart phones and computers etc, people are more prone tp eye problems. This is affecting all age groups. So, eye care has assumed a greater importance. Meeting the need of the hour, is IRIS Eye Hospital. Dr.Sonali is an Ophthalmologist and a Phaco Surgeon with an experience of 12 years. She has amassed experience, working in many renowned hospitals in the city. She has also been running an evening clinic in Attapur, for the past nine years. However, with an objective to take her practice to the

red | october 2018 | 28

next level and to serve the community of Attapur, she has come up with IRIS. The facility offers advanced cataract care, LASIK, LASEK, IntraLase, SMILE, cornea care, diabetic eye care, glaucoma medical management, orbital disorder, etc. The facility has a state of the art technology that guarantees a safe and permanent solution to all kinds of eye problems. The operation theatre is equipped with Zeiss Operating microscopes. It is also equipped with a scan, ultrasonography and keratometer for digital biometry. Personal care is taken in attending to each patient and that is what makes IRIS different from

others. Driven by the belief that prevention is better than cure, IRIS has extensive diagnostic services too like applanation tonometry, biometry indirect ophthalmoscopy, keratometry, and autorefractometry. Thus, any possible eye problem can be detected at an early stage and addressed in the right way to ensure an early and permanent cure.

Consulting time: 10:00 am to 9:00 pm (all days) Contact: 040-42024203 and 7893334202

Chefs Corner


journey with


Chef Ahmed says, "I started my journey as a chef in 2004. Right from the beginning, I have been the one to set up the place. So be it with Waterfront, Hard Rock or various other national and international restaurants, I have had the privilege of working with the best. After a successful stint in Scotland, I decided to come back to India. I worked in many restaurants in Chennai as head chef and as a consultant. In 2016, I joined Jubilee Dine which owns Affair. Over these 14 years and with working experience as a Chef, I have witnessed a major technological revolution in the commercial kitchens worldwide. It is just like we switched from a basic mobile phone to a smart phone. Chefs and restaurant owners are open to adopting better ways of cooking and application methods in their kitchens. Millennial entrepreneurs are welcoming techniques which not just benefit the restaurant business but also bring a new vibe to the taste and look of the food that they serve to their customers.


I still remember the manual kitchens, with the traditional set up where cooking a dish every time the right way with the signature taste was a task in itself. However, with technology touching every part of our lives, the traditional kitchen too went for an evolution bringing out various equipment. This developments made cooking a hassle-free job. Talking about kitchen technology and the advanced equipment, I feel the German make Rational combi ovens are a must have for any chef to be successful. I have been using it in all my kitchens and say the experience has been just getting better and better. We prepare some of our signature dishes at Affair in Rational. All need to do is set everything i.e. ingredients, time and that's all, the dish is ready as per my specification. The good part is that this equipment has been making cooking easier and better. Initially, I had to punch in the settings, later came the digital touch equipment and now I can


Chef Ahmed

just preset everything and equipment would serve the dish hot and tasty. Last but not the least, the amazing feature of Rational that surprises me is that it can cook diverse items like vegetables, chicken, rice etc. all at a time without affecting either of the item's texture, taste and nutrition. In short, despite all of them being together in the same oven, each dish is taken care individually. No wonder I prefer cooking in Rational.




www.redmagazine.in / facebook.com/redmagzineofficial


Advertising - Asst. Managers & Sr. Managers Graduates / Post-graduates with pleasing personality and 2 years of experience in the advertising field

Sr. Executives Marketing & Executives Circulation Graduates with experience in marketing activities

Asst. Editor / Sr. Feature Writers Graduates / Post-graduates with command over English, editing skills and ability to cover a wide range of subjects. Prefer: Prior experience in Print / Publishing industry. Asst. GM- Advt (Female) Young & dynamic Graduates / Post-graduates with pleasing personality and experience in Public Relations and Advertising field


M: 88854 88854 T: 0891 2544 444 / 46 / 040 23686868


h t i W s e d a r He T

t r a e H a alat arn

HisBy Sw



e is stylish, suave and spills warmth the moment he starts speaking. A successful model, Praveen Agarwal had embarked on the journey in the world of trade and that he did with great elan by oating Meraqee, a one of its kind interior design and home decor store. That woman behind his success is Tripty. A rare combination of beauty and brains, she is the proud home minister of the Agarwal house and plays varied roles as daughter-in-law, wife, and mother with equal ease. A conversation with the couple undoubtedly makes one take a re-look at love, life, and people.

red | october 2018 | 30

ada rag p a th

Childhood We moved from Kolkata to Hyderabad in 1999 and ever since we made it our home. Though my father has been a successful entrepreneur, we have always been into simple living and have never made any song and dance about the financial or societal status we enjoy. I was an average student but certainly a go-getter since my childhood. Also, I believed in being an all-rounder. The glamour world I was pursuing my Bachelors degree in St. Xavier Kolkata when my father moved to Hyderabad, giving me no option to stay back. Hence, I took my Bachelors degree in commerce here. Sadly, the curriculum was basic and something that I had finished in my first year in St.Xaviers. That made me lose interest in college. I took part in Mr.Twin City, a beauty pageant and won it. This casual attempt at modeling had turned into my career for three years. I have walked for many fashion shows and worked for many national and international brands. I was selected for Mr.Grasim but missed the title. Turning point My father set a condition that if I won Mr. Grasim title, I could stay back in Mumbai & pursue my modeling career or otherwise I should go back to Hyderabad and the family business. Winning is only a probability but giving your best is the possibility. So I went ahead and gave my best, but due to some reasons I missed the title. So, it was time to live up to the deal. Anyway, having

seen the glamour world closely, I don't regret my choice of moving away from it. Birth of Meraqee My father has been into the plywood business for more than two decades. We had six outlets spread across the city. My exposure and experiences made me align my energies, passion, dreams and reality into one line. Added to it, is my passion for everything splendid and beautiful. I conceptualized Meraqee. The name itself was inspired by the Greek word, Meraki, which describes an effort taken out of love or soul. Hence, the tagline is Give life to living. I understood that I could live up to my expectations only when I have time for all my clientele, my family and myself. This would not be possible if I have six stores to manage. I also realized that personal interaction makes a difference in a retail business. In 2012, I lost my mother and I had to devote a lot of time to my father who is a great asset for me. So, we closed all branches and decided to run only this store and a godown. Agenda I do business from my heart and therefore, the focus has been always to earn enough to keep my family and the business going. Anything that is earned above is a bonus. Thankfully, the store is doing well and has received that love and appreciation of peers,

architects & general audiences. Earlier, my life used to be divided between work and leisure. But with Meraqee, that dividing line has just disappeared. USP This store is not all about trade , sales and footfall but a place that nurtures ties and values. The place is well planned and you often find the clients playing ludo or Zinga after their shopping. They may have not placed any order, but spend leisure time, enjoying the beverages or snacks I offer. My true wealth is goodwill. Coming to products, I handpick unique designs and home decor options of high quality. Our best USP is the space on the terrace which is named Open Minds. The non-commercial space is a IF I AM ABLE TO IMPACT EVEN ONE PERSON, I AM SUCCESSFUL. TRUE WEALTH IS THE GOODWILL EARNED. platform for people to showcase their talents, groups to share knowledge and to hold educative programmes for children. Competition I have created this space to live life on my terms. I know from the conventional way, Meraqee doesn't look commercially viable. Thankfully, my father, wife and family understand me. Therefore, the ever existing competition never worries me. I am not here to harm others’ business. I am ready to face and overcome any challenge that comes my way. If I offer competitive price, my competitor is taken care of. I do my best. Neither do I fret over or bother about the results.

red | october 2018 | 31

Self assessment I am a voracious reader. Books and poems have the capacity to impact life. Two poems- If by Rudyard Kipling and The Road Not Taken by Robert Frost- changed my life to a great extent. I have been part of Young Indians, was the Chairman of Hyderabad chapter that enabled me to travel extensively & meet people. It helped me pick up a lot of good things. In pursuit of happiness, we often miss out on living our life; fail to spend time with our family & ignore small pleasures and emotions. I am a person with humble dreams of having enough money to live a comfortable life, have my loved ones around to share my happiness and sorrows. I love traveling. I strive to share my learning with people and ready to learn from others. I feel successful if I can impact even a person's life. Parenting With two daughters Aveka (6.5 yrs) and Avyanna (1.5 yrs), my house is rather a woman-dominated one with my father and I in minority. When Tripty is out, Aveka takes charge of the house. Also, whenever I and

Tripty fight and if I am at fault, I say sorry to her to make my kids understand that whoever is at fault must give in and also to convey that disagreement doesn't mean lack of love. We ensure our kids are away from mobiles, iPads etc. They are exposed to creative learning and human interaction. They are very close to my father. We don’t give any importance to religion or caste. We are god loving and not god fearing. Way forward I shall pursue photography. On the professional front, I want to learn branding and digital marketing. So, I am learning about robotics, automation and Internet of Things to understand how they can be incorporated into my business.

Shoot by Dinakar Pamu

COMPATIBILITY METER SHE IS THE SOUL OF MY LIFE- PRAVEEN She is very beautiful. What makes her special is the fact she is very simple. When I decided to get married, the one thing that I wanted in my wife was simplicity and Tripty is just that and she hasn't changed over the years. She has stood by me in all my endeavors and has been taking care of the family and my children when I am out on business. Especially for the last couple of years, she has been a pillar of strength as I was extremely busy with setting up Meraqee. The strength of our relationship is the time we spend

together. We make sure that we spend quality time with each other and with the children. HER FAVORITES Colour: Bright colours Cuisine: South Indian Holiday destination: Beachside and Europe Dessert: Gul ka Sandesh Movie: Romantic movies

HE IS GENUINE PERSON: TRIPTHI I was 24 when we met. Ours is an arranged marriage that happened in the typical format in which the parents plan the meet. We met at Marriott. We spoke to each other and took a month before saying ‘yes’. We realized that we share the same interests and tastes. Even in the very first meet, I could see that he was very genuine person and grounded. His eyes spoke more than what he actually spoke. He is a gogetter and a great source of motivation. He is highly organized and planned. However, this trait of him sometimes irks me when we are on holidays. He wakes up pretty early to explore the place. But I am a person who loves to laze around when on vacations. Now, red | october 2018 | 32

of course, we have come to an understanding. We plan our vacations keeping both the interests in mind. At the end of the day, spending time together is the crux, but I would say respect and understanding have been the pillars of our relationship. HIS FAVORITES Cuisine: North Indian and seafood Holiday destination: Europe Dessert: Rasagulla, Mishti Doi Colour: Blue Movie: Action or racy movies




he is simple at heart and strong in the mind. Despite having a

s u c c e s s f u l c o r p o r a t e l i fe , Rajyalakshmi Gubba chose to pursue her love for Banarasi weaves. In a heart to heart conversation, she speaks about her ardent love for handlooms, managing personal life and more.

WITH STRINGS ATTACHED By Swarnalata Pothapragada

Formative years I am a total Hyderabadi. I was born and brought up in Secunderabad. I belong to a conventional and conservative joint family of which my father is the head. As his daughter, all my formative years, I was expected to be a role model, who has to set an example to the rest of the family. At any point of time, we had nearly 30 to 40 people at home and the three months summer vacation used to y away in the wink of an eye. I had a disciplined life.

red | october 2018 | 34

Marriage and foraying into a corporate life I was barely 20 when I got married. Yet, I have always been a woman with an independent mind. So post my marriage, I did pursue my higher education and did the Goldman Sachs programme with ISB and later, went to Japan to do corporate management and workplace discipline. I joined our family business - Gubba Cold Storage which was started by my fatherin-law Mr.Nagendra Rao. I joined as a director and also headed the bi-monthly magazine Gubba

Seed News that spoke about all the latest trends, technologies and concerns in the agricultural industry. After working for 9 years with my home concern, I took the decision to have my own enterprise & run it on my steam. The quest for creativity When I was involved in our family business, things were going smooth. Yet, the desire to have my own venture kept haunting me. Also, when you are part of the family business, everything is in place. I was reaching a point of saturation.

When I decided, to take the next step, things looked a bit hazy. That was when my mentor (can't disclose the name) guided me in the right direction and helped me discover my passion. I have always been a creative person and was good at things like Diwali decorations and ower arrangements. I have a keen eye for colours, combinations and textures. People around me often complimented me for my fashion sense. That led to the launch of Rajyalakshmi Heritage Banaras Sarees. The Banaras tales I had fallen in love with Banarasi weave at a very young age. My mother had a couple of saris in bright colours with beautiful finishing. I wanted to bring these traditional weaves into limelight. I decided this one night and the very next morning I was in Kolkatta to check out the market. Then I realized Allahabad was the place. I immediately went there and explored the options. Within 15 days the label was up. I did an extensive research and was all set to go. Ifs and buts I knew that bringing the Banarasi weaves to the south market was a perfect idea as ours is a Kanchi-dominated market. However, there are many who love Banarasi saris but sadly three years ago there was no proper place to pick an authentic sari. I wanted to be that source. The major challenge was to find the right weavers. Varanasi is a highly power-loom dominated. There was a time when the weavers

were in thousands but now the numbers have come down to 100s. I wanted only handlooms as I am committed to the weavers. I respect their art and hard work. Once you find the right weavers, the next challenge is to win their trust. They must accept you as a reliable vendor. They should be paid their worth and on time. I make sure that they are paid on time. Also, whenever I go to meet my weavers, I take something for their families and children.

difficult to sustain the business. I am not a money-driven businesswoman. This is my passion and my focus is on propagating Banarasi weaves. Therefore, irrespective of what the market trends are, I stick to this fascinating threads.

The other side of the coin. End buyers still don't understand the difference between

USP My research & understanding of these weaves are what makes me different from others. I have gone through the length and breadth to


products of power loom and handloom. There are many duplicates in the market which are available at a much lesser price. Often customers prefer to buy them, instead of the authentic ones. The mindset is- "I would wear the sari for four or five times why should I spend more?" They still don't understand the uniqueness and heritage attached to handlooms. Therefore, I constantly try to make my clients understand that handlooms are not just any piece of cloth but are symbols of our rich heritage that can be passed on to generations as a legacy. However, I am happy that amidst all this there are genuine lovers and buyers of Banarasi saris. Business and Passion Yes, if you look at it from the conventional angle then it is

understand the various types of weaves. There are nearly 12 to 15 techniques of weaving in Banarasi like Tanchui, Kewa, Kadwa, Jangla, Jamdani. All of them are unique and can be adopted on saris and lehengas. You will find almost all of them in existance. So, whenever someone comes to my store, we explain the history behind the sari and the technique used. That is where I am different from others. My focus is on bringing authentic weaves and educating my clients. In short, I have recreated a small Banaras in my store. I am sure people, looking for authentic Banarasi sari, know where to go in the city. Also, when people are picking saris at my store, I never let the monetary angle rule. We genuinely guide our clients and tell them what suits them the best, even if it means selling a piece that is lesser in price compared to the one they picked up.

red | october 2018 | 36

Future After Hyderabad, the plan is to move to different cities with Bangalore being the next. The larger aim is to Banarasi weaves to as many cities as possible. My most precious dream is to participate in Lakhme Fashion Week and showcase the power and charm of Banarasi weaves.

A piece of advice to peers Don't let success get to your head. Stay grounded & you shall excel. Whatever you do, do it with heart. Memorable moment: A weaver gifted me a sari with a new design he had made. My eyes welled up with tears.


Being self-driven is a virtue. Men or women, if you want something, just go for it.

Women empowerment doesn't mean demeaning men.

Success can be achieved only through hard work.


Personal note I make sure I get my Me timebe it sipping my coffee for 10 minutes or taking a solo holiday. I go for movies all alone. I am a bindaas and a simple person. I don't mind buying other designer wear. I love cooking for my family. Happily married for 15 years, I have a beautiful family. My husband Prashanth lends me a great support. I have two lovely boys Krishiv (14 years) and Amogh (10 years). Both are highly disciplined and entered Guinness Book and the Limca Book of Records excelling in gymnastics. I have learnt a lot of things from my dear children.

Mantra for life Do your best. Success or failure is within you. When you put in hard work, your success is guaranteed. So, it's all "YOU."


Preserving weavers Imagine a sari woven in some remotest city of Allahabad is getting a buyer in Hyderabad. Yes, there is a great change in the people’s perception of handlooms and it impacts the weavers. But it is time we preserved the existing weavers and encourage the next generation to take it up so that the coming generations enjoy the heritage. I keep telling the weavers to keep up their work. I strive to provide a lot more scope and monetary benefits to them.

Balancing work and life I am blessed because my children became independent at a very young age and this helps me focus on my business. It is easy to strike a balance if you know how to manage your time and if you are disciplined. My routine is in place with every aspect of my life given dedicated time. Sunday is the cheat day and for the family. Saturday is absolutely for me and my husband.


Facing competition I am not in the race as I don't look at my business as a conventional one. Having said that, I am happy the way my label has been surging forward. I am not here to compete. Starting my business from home with 27 saris to having my stand-alone boutique catering to more audience makes me happy.

Shoot by DinakarPamu



orn in an illustrious family

of entrepreneurs,

Prashanth Saboo has the

acumen of a businessman in his DNA. However, he did well in academics too. This combination of inherent trade skills and education gave him that extra edge to take over the reins of the established Saboo Motors. He came into business not because he was the legal heir but because he was the perfect successor. In conversation with Prashanth who talks about life and business with clarity.

A momentous

When did you enter the family business? Saboo is the brainchild of my grandfather, who entered the automobile industry along with my father. He began dealing with Luna more than four and a half decades ago. Saboo was a sole dealer for Luna and revolutionized the Hyderabad two-wheeler market with Chal meri Luna to such an extent that in social circles we are even now called as Lunawale Saboo. I joined the business in 1995 red | october 2018 | 38

as an intern, my father put me into door to door marketing and auto spare parts’ sale. Was it a good start? With no knowledge of the local language Telugu, going shop to shop with an auto driver and an elderly helper to sell spare parts in Hyderabad was not at all a happy feeling. I understood that my father did not want me to join ofďŹ ce before completing my postgraduation. However, I stood my ground and put all my



By Swarnalata Pothapragada

efforts into selling auto spare parts and learned whatever little Telugu I could, to get the message across to the customers. Later, my father put me in sales of Greaves Garuda Autos which gave me excellent experience. After completing my postgraduation, I was made the Sales Incharge for Kinetic mopeds. It helped me learn customer handling and I slowly grew in the ranks to handle the team, vendors, bankers/ďŹ nanciers, etc. The journey continued till 2005. By that time, I learned every aspect of the automobile business and was set to start my own journey.

How was it being on the home ground? When I joined Saboo Motors, I never enjoyed any special privileges. My father used to give me a pocket money of Rs.2,000. That is enough to tell me that I should not expect any red carpet to be unrolled for me . I started from the lowest level and have learned the nuances of the business like any other beginner. I had my set of challenges, but surmounted them. I learnt to interact and connect with the customers and the rest, as they say, is history. How did you got into dealership? In 2005, I got the dealership of Suzuki two-wheelers. The process of learning & handling the entire process of setting up the dealership was not only challenging but also exciting. In 2006, I ventured into the field of construction. I set up Suzuki and bagged a few construction projects. Tell us about your next step Later, with my experience and reputation of Saboo family, I pitched for Hyundai dealership in 2013. I got the confirmation in Jan 2014. The Hyundai dealership came into operations in June 2014 and since then we have grown from strength to strength. Within a span of 4 years, we have managed to cater to more than 25000 happy customers and are continuing with our march. We are also dealers for Yamaha two-wheelers, Force Motors and Kinetic e-vehicles. Today, we have Hyundai, Suzuki,

Yamaha and Force Motors showrooms spread across the city catering to one and all. Tell us about your collaborations with Suzuki and Hyundai. The Suzuki association with Saboo, gave a new meaning to the two-wheeler customers in Hyderabad market. Our focus on providing value-packed products and Saboo’s unending customer-centric service made us the number one dealer in the twin cities. The Hyundai association with Saboo brought together the finest and most sturdy ‘Value Packed cars.’ With Saboo’s single-minded focus to woo the customer with impeccable service & customer satisfaction under one roof made Saboo Hyundai one of the most beloved dealers in the market.

great customer service. Our staff ensures to provide the best to our customers. Also, I have an open cabin policy where customers can directly walk-in and meet me with their needs or feedback. This is what makes us different. Saboo family: Once a customer purchases a vehicle he becomes a part of the Saboo family. Trust for generations: Just as the brand value has been passed on over generations, the customers’ trust and bond with our brand too are passed on to generations. There have been instances where the father, who had bought a vehicle from us comes to us, brining along his son or daughter to buy the next vehicle. That itself speaks for the volumes of good well and name we have built. How do you handle competition? I think, competition is my reality check and they act as a mirror to our performance. They keep us on our toes, the same way as we keep our competitors on theirs. However, the future has its own challenges, the competition is not with the other dealers any more. It is with social media platforms like Google, Facebook etc. that play a key role in the customers' decision making.

How do you lead change? Out of the dealership & Original Equipment Manufacturer(OEM) model of business, the OEM is a stronger brand compared to the dealership brand. OEM has a deep pocket. The customer is the king: We keep our focus on our ability to keep the customer at the center of all our activities. We consider them as our brand



ambassadors who have helped us keep our brand on par with or above the OEM brand. Impeccable service: Saboo has become synonymous with Shoot by Dinakar Pamu red | october 2018 | 39

Tell us about the milestones you have crossed Having lakhs of happy customers is a tremendous milestone we have crossed. I am confident we shall add many more. This certainly motivates us. The regular awards for performance from the principals on YOY basis are very valuable for us.

What is your advice to budding entrepreneurs?\ a.

Know your customer and cater to them on time.


Have a risk-taking appetite. There is nothing safe or risky. Just take a calculated step with the available information. When you look back you will see a lot of hits and misses. That is what makes the entire entrepreneurship fun and exciting.


What are the challenges of being in the industry? Every industry has its own set of challenges which are unique in nature. For instance, this market is solely driven by customers’ emotions and sentiments. Indian customers are value conscious as they want the best for the money they spend. The products keep changing quite rapidly compared to the previous generations. There are a very few companies which get this right, as in the past, there were many companies which have perished as they did not change with the changing trends. Therefore, the biggest challenge is to constantly evolve and unlearn the past to embrace the changing trends. What are the lessons you learnt? Every day is a new day, new learning, new challenge and new experience. Each and every customer adds memories and experiences. What about the road ahead? At Saboo, we believe that customer is the center of all our activities. Saboo is one group that caters to all mobility and lifestyle related products and services. red | october 2018 | 40

Be prepared for the worst. It is not pessimism but being practical.


Mantra for life. I keep a healthy regimen. I regularly exercise, eat healthily, meet friends more often. Life will just happen! Please tell us about your childhood and early life. I belong to a conventional joint Marwari family. Traditionally, all of us are expected to focus on business. But my people have always given importance to education. My grandfather wanted me to purse a postgraduation degree in finance. While I was doing my graduation in Badruka Colege, my friends would work with their family businesses. I joined NIIT to study a 2-year course and got a gold medal. I learnt basic accounting from my grandfather the late Mr.Ramdayal ji and customer handling from my uncle Vinay. Yet, my people feared that if I started counting money,



Believe in the power of marketing. Ensure your brand visibility is done effectively.


Explore technology. I have always been an follower of technology and I keep a track of the latest. You will be surprised to see how technology can redefine your business and your attitude too.

What is your success mantra? There are no shortcuts to success. One has to keep one’s head down and go through the grind. But one should not forget to have fun, meet more people and make more friends on the way.

I would stop studying. I finally convinced them only after I promised them that I would do double MBA and come out with distinction. I did my MBA in finance from Osmania University and pursued Post Graduation Diploma in Marketing and International trade, attending evening classes in Rajendra Prasad Institute of Management.



I is your net worth

t is a fact that word of mouth publicity is the best for any business. However, over the

years, thanks to globalization and now

digitization, businesses have transcended

boundaries, making the world their market. This

By Swarnalata Pothapragada

has lead to a tremendous change in the perception of publicity and business marketing. However, at Vysya Business Network (VBN), the team has managed to make the traditional style of word of mouth marketing still relevant. One idea of Shiva Kumar Emmadi supported by a team of like-minded people laid the foundation to VBN network that is now a body of more than 150 members making approximately Rs.300 cr of business per annum. As the network spreads its wings with more business heads joining in, the members of VBN thought of a platform that would help enterprises to showcase their brands and network. Driven by this thought, an 8-man team was formed which crafted Utsav Bazar, a multi-business exhibition. As Utsav Bazar gears up for a grand launch in November, we speak to the business heads, Shiva Kumar Emmadi (Founder and Launch President-VBN, Brand Custodian- Utsav Bazar, CEO- ONS IT solutions), Abhishek (Co-founder VBN, Expo Chairman- Utsav Bazar, Director- Kalasha Jewels) Srikar (APEX chairman- VBN, Launch Coordinator- Utsav Bazar, CEO- Global Tree (Immigration Consultation), Kautike Vittal (Chief Insurance Advisor- LIC of India,

Shoot by DinakarPamu

Inception We were planning an event to mark VBN’s anniversary. This will also be a platform to create opportunities for businesses to showcase themselves and network. Now VBN is spread across Hyderabad with nearly 150 members, but we want to expand the base to increase their network not just in the city but nationwide. So we conceptualised Utsav Bazar. Inspired by Numaish, the biggest annual exhibition that brings businesses of all categories under one roof, we have crafted Utsav Bazar, a multibusiness exhibition. This will bring red | october 2018 | 42

Marketing Coordinator- Utsav Bazar).

together brands from the four major industries i.e. Lifestyle, Jewelry, Infrastructure, and allied. The name We thought that in India, October and November are the festive months, with Diwali & Dasara coming back to back. During the festivals, it is not just the lady of the house, but the whole family comes out to shop. As the event is happening in this season, showcasing all kinds of products, it is named Utsav Bazar. Implementation Everyone of us was sold on this idea

and excited about it. We are geared for it. We need a dedicated team that would be taking care of every aspect of the implementation. We have a core team in place. Here, 2 aspects need our attention- one the marketing of the overall concept and second, ďŹ lling the stalls. We have dedicated personnel taking care of them. We also ensure that brands bring in an exclusive collection to the exhibition. Visibility Coming to the overall marketing, we know that these days, Jo diktha hai, vahi biktha hai (only that is visible,

sells). We have gone head-on into the branding and publicity of the exhibition by tapping almost every marketing tool. However, due attention has been paid not to sound loud or all over. In short, we would say, we are focusing more on targeted marketing. Planning 75 stalls with proper brand visibility to each participant is a task in itself. Therefore, we have tied up with United Exhibitions (one of the most successful event planners) to design Utsav Bazar. Thus, it is loud and clear that we have put our best foot forward and are striving to make it a grand shopping experience. USP Firstly, as mentioned, Utsav Bazar is a multi-business exhibition that would see brands from across the country. Also, we have made an effort to have the right mix of industries and also the right mix of local and non-local brands. As soon as we launched the concept, there were many businesses that showed interest to put up their stall at the exhibition. We had a stringent QC process in place and the businesses/brands were handpicked to ensure that they are trustworthy and have the range of products and services that would cater to the target audience. We did this because we believe that VBN network as a business network and as a brand enjoys credibility in the market. Therefore, when we absorb any other brand on our platform of Utsav Bazar, we are actually making brands stand on our goodwill and network. Therefore, we are very particular of the brands that would be showcased in the Utsav Bazar. During the event, the visitors would understand this. Last but not the least, Utsav Bazar is different in one more aspect. Generally the exhibitions focus on sales. But we are not focusing just on sales. We want to increase the brand's visibility and networking with peers in the industry.

Competition Of late, the city has been buzzing with


red | october 2018 | 43


NABHA STEALS A MILLION HEARTS By Swarnalata Pothapragada


hough she earned a bachelor’s degree in engineering, it was fine arts that always engaged her interest. Driven by this interest, Nabha Natesh forayed into modelling and soon, made her silver screen debut in Kannada, acting with superstar Shiva Rajkumar. The movie earned rave reviews. The actress speaks her heart out and tells us how she forayed into the industry and winning hearts.

Tell us a little about yourself I hail from in Sringeri. I was a good student & all my family members are professionals, with no connection to the film industry. Besides my studies, I was inclined towards extracurricular activities like dancing and painting. One thing I must admit is that I have been a movie buff all through. How did you get into acting? I got into modelling during college days. I participated in Femina Miss India Bangalore and was selected as one among the top 10. Simultaneously, I started my training in the theatre. The red | october 2018 | 44

experience in the theatre made me realize that acting is my call. That's when I started looking out for opportunities and attending auditions. How did you bag your first film? I had sent my profile to a few production houses and casting companies. When Vajrakaya was launched, they were looking for a new face. The director and crew were convinced that I fit the bill. Struggles? Touchwood! I did not need to struggle. much except that I attended a lot of auditions. Thanks to my theatre training,

I could get into the skin of the character with great ease. How was the experience? Oh, it was phenomenal. The first film that too with Shiv Rajkumar sir. Initially, it looked surreal but then I was all there. Tollywood call Director Naidu had seen my previous works and asked me to enact a scene from Ghajini. I did that scene and shared the video. Then I was called down to Hyderabad for an actual audition. After a couple of rounds of auditions I was in.

Your take on Nannu dochukundu vate... It was wonderful. Initially, when the movie came my way, I was excited and nervous too. I had to work with a new language, new crew & in new environs. Each and every member of the team ensured that I was comfortable and didn't let me feel like an outsider. I had seen Sudheer's earlier films I loved his work in Sammohanam. I sent a long message to him as well. Sudheer is immensely talented and as a producer, he ensured that everyone was comfortable. Because of him, it became very easy for me to slip into the character. Coming to the director Naidu, it is his trust in me that made me do this film, considering how complex the character is. The director supported me and made me give my best.

have a godfather, your hard work must be backed with patience and perseverance. I feel being in the right place at the right time makes a big difference. So, one should believe in themselves and give their best shot every time. Any fun memories from the sets? Oh a lot of them. All the comedy or humorous scenes that you see in the movie were super fun to shoot. Just like the audience, we too laughed our heart out on the sets, while doing them. Is there any actor you want to work with? As an actor and individual who loves movies, you think I can choose one actor? I wish to work with all of them because each one of them is unique in his/her own way in terms of their attitude, style, and trend. Honestly, if I get a superpower I would work with all of them, that too simultaneously. Future plans After Nannu dochu kundu vate a lot of good quality scripts are coming my way.

Did you dub for the film? How was the experience? No, I didn't. But I wish to do that for my future films. Initially, I did find it a bit difficult to pick up the language but Telugu is akin to Kannada. However, not dubbing for the film was not my decision. I believe that when actors dub for themselves, the performance goes to the next level. It adds that personal avour and an authenticity to the overall look and feel of the film. Survival without a filmy background or godfather Yes, it is. Nearly 50 lakh girls come to enter Indian cinema. But hardly 50 make it. Unlike in other professions that have a structure or a plan to achieve success, this industry has no rule book. There is a lot of competition and the only way to crack in is through talent and hard work. When you don't

However, currently, I can't share any details. But yes, Telugu movies are in the pipeline. When the time is right I shall tell you. Who is your pillar of support? My family. All of them- my parents and brother stood by me in my decisions and have been extremely encouraging. Their support helps me stay grounded and focused. When a girl enters showbiz it is very essential that her family is with her. Anything you want to tell your fans? Love them loads. I am very happy that they have accepted me. I receive many messages complimenting me. I feel humbled and happy. It pushes me to perform better. How would you define your fashion style? Comfort is my style statement. I don’t mind wearing anything as long as it is comfortable. Coming from a modeling background, I have seen it all. But off the screen, I am very simple, casual and dress up like any other modern-day girl.

OFF THE CUFF Favorite actor: Shahrukh Khan Outfits: Blue denim, white t-shirt, ganji Inspiration: Sridevi & Madhuri Dixit Best Advice: Start from the fundamentals and have the basic right Favorite accessory: Confidence Favorite colour: White If not an actor: Wannabe actor Define yourself as an actor Difficult but would say all rounder.



Feb 19 – Mar 20


Lucky for you:

Violet, 27

Lucky for you:

Cream, 30

Employed will find circumstances developing in their favour. You need to take the control of the situation and start turning your plans into reality. Tradesmen will find good business partners, but you do not fully take advantages of the situation. Married should not lose heart. If something has not been resolved by now, it still does not mean that the situation has no solution at all. Give it time. Singles, if you see your goal, do not change direction under any circumstances. This period is good just for simply enjoying your life.

Nov 22 – Dec 21


Lucky for you:

Pink, 25

You are in for a bit of workplace stress But good thing is you know what is causing it and your instinct will give you direction. Tradesmen should not be in a hurry to expand. Employed should keep their positions stable and keep up slow progress. Married need to relax and dedicate time to those who are dear to them and spontaneity is important for singles, who live over-regulated lives and run according to strict timetables. You must liberate yourself in both emotional and spiritual aspects.

Tradesmen are in for a good profit. But do not invest in doubtful projects. For the employed, this period is easy and peaceful. The probability of difficult situations emerging in the working sphere is minimal. But, there are no exceptional opportunities either. For singles, love life will be quite calm. You will gravitate more toward a more observant and thoughtful mood. Do not expect any exceptionally vivid situations. Just enjoy your unique state. Married may find themselves at the epicentre of events. Be close to your loved ones.

Oct 23 – Nov 21


Mar 21- Apr 19


Lucky for you:

Grey, 12

People with their own businesses are recommended to act strictly within the limits of competence and be professional in handling issues. Do not refuse any help you may be offered. New business mergers are likely. Employed may think about changing jobs. Quitting right off the bat is certainly not the best option, but sometimes it is the only way out. Singles may not find situation in their favour. For married, this is a nice and calm period as a lot of things will be developing in a very positive way.

Dec 22 – Jan 19


Megenta, 19

Lucky for you:

blue, 18

You are full of vital energy which helps you stand for others too. No one dares to confront you. Nothing can stop you. Self-employed need support and employed should think twice before making decisions. It is better to get an outsider’s opinion. Follow the same mode in big purchases and new plans. Singles can start living life to the fullest. This is a good period that will charge you with long-lasting energy. Married are better off staying close to home.

Lucky for you:

are in for a wonderful surprise.

who are not in long-term ties. Singles

It is not an interesting stretch for those

time to work on intra-family relations.

a head of family, you should invest

doesn’t offer many opportunities. As

active even if the current occupation

ones. Employed should remain

but not good enough to initiate new

all about developing existing projects,

financial and business spheres. It is

Time is progressive and stable in

Jan 20 – Feb 18

Profile for RED MAGAZINE

Red Magazine - Oct-Nov--2018  

Red Magazine - Oct-Nov--2018