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He leads by example as he runs the facility effectively and efficiently, saving innumerable lives

Trade THEMAN WHOBUILT THEEMPIRE Dr.Kumar Raja sticks to the constructive path of high principles and strong ethics


Her heart goes out to those underprivileged women who are victims of abuse & alcoholism

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ll right things are happening in the region, which is taking some futuristic steps on the path of progress. Indicating glad tidings, Walmart India opened its first B2B cash and carry store with a reiterated promise to further expand its footprints. This facility is expected to create employment for 2,000 local youth. it will give a shot in the arm to the farming economy. Resellers, hotels, restaurants, offices,



“ discomfort that made him quit and set out on an entirely new course. This neither dampened his spirits nor his positive attitude. Dr.Kumar Raja, Founder and MD of K Kumar Raja Projects (P) Ltd, tells us how this attitude paid him rich dividends. Son Shrikanth joins him in his Trade.

Dr.Shirin Rahman, founder of NGO, Chaitanya Sravanthi, has been in The audience has been raving over news for all the right reasons. If her her performance in RX 100. Payal inter-religious marriage created a Rajput has proved that she is here sensation, her efforts in women to stay. This confident & gorgeous empowerment drew an applause. dame shares how she was bitten by She is wont to pull those women languishing in the dark corners of the acting bug in Haute. kitchens and make them financially Like charity, values and ethics too independent. Eve unveils her begin at home. Anyone who grew mission and march. up on high principles are bound to stick to them throughout their lives. The 26-year-old Sampath Narayana That is what Dr.Mohan Maharaj, Pilla oated Lets Live to educate the Medical Director, CARE Hospitals underprivileged. He affirms that his proves once again. We find out how being a cop doesn’t come in the he gives new lease of Life and fresh way of his Welfare activities. hope to patients who come to him in I sign off here with a promise to critical condition. meet you in the next edition. Perhaps he would have worked and retired as yet another employee of a public sector organization had he continued to serve. But it was some Chandra Mouli Tippala, Publisher

institutions and small businesses will be benefitted by its merchandise at competitive prices. Developing the value chain, it plans to make the farmers market savvy, besides facilitating them with access to training and more productive plant varieties. At last, the local farmers seem to have earned the attention they richly deserve.


Front Office P Moulika

Sr. Executives-Marketing P Arjun M V Raju

Asst. Manager Advertising K Niranjan Jagadeeswara Reddy

Dy. Manager Circulation Faheem Siddiqui

Dy. General Manager Corporate Affairs Selvaraj Dominic

General Manager Corporate Affairs Rajesh Babu Guntu

Printed, Published and Owned by Chandra Mouli Tippala. Printed at Kalajyothi Process Pvt. Ltd., 1-1-60/5, RTC X Roads Hyderabad - 500 020. Published at Red Publications D. No. 14-36-9, Vikas Nagar, Pedagantyada, Gajuwaka, Dist. Visakhapatnam, AP. Editor: Tippala Divya Reddy.

Design Strategy

Publication Consultant K Raghuram Raju

Image Processing P Venkatesh

Visualizer K Shankar

Sr. Photographers Dhana Vijay Dinakar Pamu

Feature Writers Chandrika Mantri P Swarnalata

Editor-in-Chief V Sarada

Executive Director T V Vijaya Kumari

Publisher Chandra Mouli Tippala



Red Eve Red Trade Dr.Kumar Raja, a mechanical engineer, founder and MD of K.Kumar Raja Projects (P) Ltd, catapulted himself to the highest place in the world of business. His son Shrikanth is following his footsteps.

Dr.Shirin Rahman is a champion of women’s cause. Yes, this strong-willed lady has been striving to empower women by setting up self help groups & through her NGO Chaitanya Sravanthi, which is a household name now.

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Her name reverberates across the film world. She hails from distant Delhi, but makes it straight to the hearts of fans in the Telugu region. Pretty Payal Rajput is the new sensation on the block and for sure, she is here to stay. Her film RX 100 was a big hit and reached her to enviable heights.

Red Life


Dr.Mohan Maharaj, Medical Director, is the head of the critical care wing and administrator of CARE Hospitals. You are bound to be awestruck by his modern age thinking and ideologies. That he serves his organization with great passion and zeal is evident from its giant and healthy strides.

ACF HOLDS AWARENESS WALK Doctors, nursing students & volunteers took part in an awareness walk agged off by Metropolitan Commissioner (VMRDA) P.Basanth Kumar. It was organised by Sneha Sandhya Age Care Foundation (ACF) and led by Dr. N.S.Raju, Managing Trustee and Medical Director, G.Sambasiva Rao, Chairman and Kumar Raja, Vice-Chairman, ACF and Dr.Vidya of Homi Bhabha Cancer Hospital & Research Centre. red magazine was the media partner.

G.O.D.’S GRAND LAUNCH Goods Of Desire, a multi designer studio was launched at Pandarangapuram. The who’s who of the city were seen admiring the exclusive work of renowned designers like AM:PM, Shades Of India, House of A4A, Latika Dhawan, Dhwani Bansal and others. Anita Natkurni, Priya Upalapatti, Jeeja Valsraj, Preeti Bhatia, Manjula Garuda, Seema Khaitan, Lakshmi, Abha Goel, besides others, were present at the event. Sonia said, “This endeavor to bring beautiful things to the city, was inspired by beautiful people who not only appreciate fine things in life but believe that this city deserves the best!”

DIWALI CELEBRATIONS Sun Senora Beach Campus held fun and frolic activities to herald Diwali. The students and staff of the college donned traditional attires and celebrated the festival with great enthusiasm. The campus became a beautiful canvas. The students enjoyed bursting eco-friendly crackers and exchanging gifts and cards with one another. They organised sweet stalls for sale in order to help the needy. The mangement did a wonderful job in making the students feel at home away from home. Asha Jasti, Executive Director, appreciated the efforts of both the staff and students.

THE ALL NEW SANTRO UNVEILED A.Narasimha Murty, Asst. Commissioner of Police, launched the all new Santro at Lakshmi Hyundai, the country’s favourite family car. M.Prasad Babu, Operations Head, and G.Kishore Kumar Manager, F&A, Lakshmi Hyundai said, “This car is a perfect example of Hyundai’s Make-In-India philosophy and a shining result of our numerous rigorous durability tests. The R&D centre in Namyang (S. Korea), Chennai and Hyderabad have put their best efforts to make the product to the customer’s delight.”

HIGH IN THE SPIRIT OF FESTIVITY The city's crème de la crème were at a cake-mixing event held at Four Points By Sheraton by the poolside. The guests along with the staff were seen having a great time, enthusiastically indulging in cake-mixing amid cheers and laughter. Later, the guests had a gala time relishing the lavish spread of delectable delicacies. General Manager Vijayan Gangadharan said, “The event was a huge success and we look forward to hosting more such fun and frolic activities to entertain our guests.”

FESTIVITIES AT DOLPHIN Hotel Dolphin held the traditional cake mixing ceremony at The Kalinga Banquet Hall ahead of the festive season. The fun filled event saw Dy.General Manager I.T.Rama Krishan Rao, HODs, along with many guests enthusiastically taking part and mixing 300 kg of dry fruits, spices, rum and other ingredients. The mixture will be allowed to mature for one and a half month before it is baked as a Christmas pudding and rich fruitcake. Krishna said, “Cake mixing is a family ritual which we celebrate with our beloved guests who are like family to us.”

CAKE-MIXING AT MARRIOTT Ushering in the Christmas spirit, Fairfield by Marriott, Visakhapatnam held a traditional cake mixing ceremony. The chopped, grated and sliced dried fruits were not just heaped on the table but were laid out in the shape of a Christmas tree. General Manager Sudhanshu Singh, HOD’s, staff members and guests donned gloves, aprons and Santa Claus caps and joined hands to mix dry fruits and other ingredients. The who’s who of the city were seen in full spirit enjoying the Christmas carols played in the background and relishing a lavish spread. red | november 2018 | 18

ONE TOO MANY OPTIONS One Too Many, a food court was launched in Seethammadara. HRD Minister Ganta Srinivasa Rao was the chief guest and MLA Vishnu Kumar Raju was the guest of honour. MLC PVN Madhav and Immani Vishnu Rao lit the lamp. Nearly 2000 people attended the event and relished delicacies from The Chocolate Heaven, Dr. Ice Cream, Yummpy’s, Nathani, Flying Dragon, Manamadurai, Paleta House, Nethi Vindu, Grill Citi, Laddu Gopal, M&M, etc. Managing Partners, Cheruku Manjeera and Mattapalli Radhika said, “Our one point card billing system is valid for 4 months.”

GRAND CAKE MIXING CEREMONY Fortune Inn Sree Kanya, member of ITC's Hotel Group welcomed the festive season with a traditional cake mixing ceremony. The staff and guests poured liquor in a colourful mix of tutti-frutti, pistachios, raisins, red cherries, cashews, etc.“The marinated dry fruits and nuts will go into the making of a rich plum cake,” said Executive Chef, Murty and F&B Manager, Jagadeesh. S.Ajit Kumar, General Manager said, "The plum cake is a perfect treat for Christmas. We have several plans to ring in Christmas and New Year in style."

PET LOVERS REJOICE KVT Ramesh, Executive Director, BNI launched Vet Express, a complete pet playstore, at Qubexpro Business Center, Siripuram. Dr.Vara and other veterinarians inaugurated the veterinary vehicle ‘On Wheels’. Raja of Tidal Technologies and Alok Maheshwari of Start Up Community VIPS graced the occasion. Nearly 100 people attended the event. Owner Sunita Rao said, “We started this unique veterinary experience for your loving pets and you. Our veterinarian ‘Health Card Services’ promotes the well being of pets. Book your health card and avail a promotional offer till 31st December.”

DERMATOLOGY & DENTISTRY UNDER ONE ROOF Dr.P.V.Sravani, M.D., Dermatologist and Dr.M.V.Sravanthi, B.D.S., Chief Dental Surgeon have launched Vaishnavi Derma Clinic and Dr.Sravanthi’s Complete Dentistry respectively near Ushodaya Junction. This innovative facility is the first of its kind in the city to provide clinical cosmetic dermatology and complete dental care under one roof. Dermatologist Dr.G.Raghurama Rao and Periodontist Dr.Raja.V.Murthy graced the occasion. Sravani and Sravanthi’s family members and friends were all praise for the state-of-the-art facility

CHICK NATION INAUGURATED Chicken lovers can rejoice as The Chick Nation has opened its doors at Dwarkanagar. More than 100 people attended the event. They had a gala time munching on special chicken lollipops and sweets and sipping refreshing drinks, besides praising the spick and span outlet. Owner K.Ranjith Kumar said, “Chick Nation is a one-stop restaurant for die-hard chicken fans, especially for those who are not fond of processed or artificial products. So you must come and relish our fried chicken curated in Southern style.”

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ALL GLITZ AND GLAM Storm Fashion Company held the 2nd edition of Kyron Vizag Fashion Week at The Park. Five renowned fashion designers and a few students of JD Institute of Fashion Technology, the educational partner for the event, participated in the show. Day one had Hari Anand from Kochi, Riyaz and Reshma Gangji from Mumbai and Sujatha and Aishwarya of JD Institute showcasing their stunning collection while day two had Red Blue Sisters from New York and Nazia Syed from Chennai displaying their exquisite attires. Model Dimple Patel and actor Hamsa Nandini were the showstoppers.

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GRAND LAUNCH OF SAM’S GRIDDLE Actress Raashi Khanna inaugurated Sam’s Griddle, a multi cuisine restaurant, at Siripuram. MD, Annadah Hospitality Pvt Ltd, Satya Sriram Valluri’s father- Valluri Surya Prakasa Rao, Chairman, Sri Venkateswara Rice Industry, and wife Radha Madhavi, Director, Annadah, wife of district collector Pravin Kumar, Shobhana Smriti, Managing Partner, Studio M.Krishna Prasad were prominently present. Satya said, “The city was in need of an authentic multi cuisine restaurant with good food and ambience. Sam's Griddle was born out of this vision, where families can come together to relish our lip-smacking delicacies and sip delicious mocktails.”

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Teeny Boppers go spooky

Teeny Boppers Playschool and Kindergarten held the Halloween's Day costume event at Hawa Mahal. The venue highlighted the theme of haunted house. The spooky entrance arch tunnel and the photo booth were the other attractions. Dr.Meenakshi Anantram of Razzmatazz, Shalini Gupta and Jaishree Hirawat were the judges. The competition had participation from the children and parents in all three categories - solo, sibling and family. Founder and Correspondent of Teeny Boppers, Poonam Shah Srinath awarded each participant a certiďŹ cate and a prize for their enthusiasm and effort.

Halloween Fever At Somaa Nearly 480 revellers celebrated the spookiest night of the year- Halloween at Somaa Restobar. The night had all things spooky with visitors and staff donning scary face paints or dressed up in ghoulish costumes. They had a gala time enjoying the mesmerizing performance of the renowned band Kairoz. They relished a lavish spread of Continental, Tandoori and Chinese delicacies specially curated which included Monster Momos, Zombie Meatloaf, Spicy Spider Wings, Ghost Fried Fingers, etc. and sipped cocktails and shooters named Injured Vampire, Suicide Squad, Zombies Brain. red | november 2018 | 28

Trick Or Treat

Halloween was celebrated in all its glitz and glamour at Ralla Bella International School. The décor was all about lighted pumpkins, scarecrows, cats, bats and spiders. Nearly 150 students, donning spooky and creative costumes, waltzed along the ramp to the stage where a panel of judges- Seema Mohanty, CEO of Showstoppers Events, Dr.Kavitha, Consultant and Managing Partner, ABC Hospital Vizag, Vineetha Jadoun and Veeru Mama CEO V-team- interacted with them. Awards were given to winners in three different categories: solo, special and family participation. “Celebrating Halloween is about celebrating global citizenship. We strive to make students aware of the global festivals," said Subha Dalai, Founder- Principal.

Ironhill Brews A Scare Ironhill Brewery hosted its first ever Halloween party with 350 guests in attendance who were awestruck by the scary entrance and chef-crafted pumpkins spewing smoke. DJ Neharika Jadhav had everyone grooving to her high-octane beats and spunky tunes. It was a sight to witness all guests getting their face painted with spooky images. They had a gala time relishing delectable dishes served by the staff dressed as zombies. Managing Partner Sriharsha Tripuraneni said, “A big thanks to all the guests who made this event a grand success.” red | november 2018 | 30




any of us have a love-hate relationship with working out. While the high from the exercise-induced endorphins is almost addictive, the monotony of engaging in the same routine day after day can often make you dread your gym time. In fact, boredom is one of the most-cited reasons for people dropping out of their workout schedules. So, the best way to keep monotony at bay is to change your routine from time to time to keep things interesting. But how does one do this? Enter Fitness Edge, a fitness center that gives you access to a host of different classes like gym, functional training/cross fit, tabata workout, power yoga, zumba/aerobics and expert nutritional advice, with just one subscription. Sprawled over 3500 sq.ft., this state-ofthe-art facility located at PM Palem aims not just to keep you fit but also to design a comprehensive fitness regime suitable for you.

Owner-fitness enthusiast-nutritional advisor Ramya Adimulam says, “We give personal attention to each and every member who registers with us, besides constantly monitoring their progress. Moreover, our professional trainers are masters at spotting slackers and immediately up the game when they don’t see you sweat enough. They will push you, motivate you and yes, quitting is just not an option! Motivated enough? Well, we even award those fitness enthusiasts who up their game in a month.” Customer response? Ramya is all smiles as she says, “We have nearly 300 members registered with us. Word of mouth has worked out in our favour with appreciation for our

dedicated and exceptional services pouring in from all over the city.” USP? She asserts, “We have several packages through which you can avail all the services, that too at pocket-friendly rates. Our tabata training, which is quite effective for stamina building, is the most sought after. In addition to all this, we have certified power yoga trainers all the way from Thailand.” Ramya soon plans to start a premium gym at Steel Plant. So folks, you must join Fitness Edge if you want to be fit and you want it bad.

Timings: 6:00am to 10:00pm (Monday to Saturday), 6:00am to 12:00noon (Sunday) Contact: 9963477199, 9121564287 red | november 2018 | 32

Your Event, Our


s you deep dive and start preparing for your special event, it must be crucial for you to make it a memorable one. So, how should you go about it? Undoubtedly, all the planning revolves around choosing the perfect venue. And if the venue has the best reliable services, hassle-free facilities and roundthe-clock support, then that is just the cherry on the cake. So, if you have pictured your functions and ceremonies amidst a picturesque background, then A1 Grand The Convention is the best pick for you. Strategically located at Bheemili Beach Road, Rushikonda, this convention hall provides a majestic setting for weddings, anniversaries, birthdays,

corporate events, cocktail nights, reception parties, dealer meets, product launches, exhibitions and seminars. For a lavish event, you can book their 10000 sq.ft. centralised air-conditioned function and dining hall. While the function hall on the first floor can accommodate nearly 600 guests, the dining space can easily house nearly 2000 guests. The function hall has two changing rooms that can be used for bride and groom in the event of a wedding. They offer the facility of combining the banquet hall with the lawn area. Added advantage: You can book 12 state-of-the-art rooms besides the convention hall. There is ample parking space for more than 300 cars.


Owner N.Krishnam Raju and in-charge D.V.Anil Kumar say, “Our dedicated team provides you with signature experiences through that seamless planning, excellent management and flawless execution. Whether it is our tech team answering your queries, sales personnel showing you around, decor experts embellishing your event or catering staff offering delicacies- everything impeccably executed.” Customer Response? “Brilliant. Since the launch in March 2018, we have organised more than 30 events. People have been going gaga over our spick and span facility. Our rates are negotiable,” they say. USP? “Our specialty lies in providing the most luxurious and stylish venue in the city. We don’t mean okayish, run-of-the-mill banquets. We are talking about magnificently decorated banquet halls and beautifully landscaped lawns that serve as spectacular backdrops for parties and immensely aggrandize your celebrations! Whether you plan a low-key, intimate affair or a splendid larger-than-life extravaganza, we are here to take away all your concerns and anxieties, and serve you with a platter of satisfaction, convenience and comfort.”

Timings: 9:00am to 1:30pm, 4:00pm to 8:00pm Contact: 9010052359 red | november 2018 | 34



photograph is a moment frozen in time. And it is quite obvious that you want the best photographer to preserve those timeless memories. So, if you want a lifetime souvenir, we suggest you opt for Murali Photography located at Janakirama Street, near Aditya Degree College, Srinagar. Launched in 2006, it boasts of a team of professional photographers, videographers and video and album editors that ensures a hassle-free experience. With their sincere story-telling compositions and elegant portraits, they strive to create beautiful heirlooms that will be

cherished for generations. Owner Murali says, “As trained cameramen with artsy outlooks, we always strive to make a picture rather than take a picture. Once the event happens and celebrations and ceremonies are done with and the guests retire, one realises the importance of images as one cannot redo that magical day! Documenting an occasion is a serious responsibility and we undertake it with great commitment.”

Spread over 1000 sq.ft., this state-ofthe-art studio is equipped with latest cameras and technology. It offers its valuable clients a wide range of services under one roof- traditional and candid photography, videography, cinematic wedding teaser, outdoor couple shoot, pre-wedding shoot and teaser, post-wedding shoot, album creation, drone shoot, etc. The price range starts from Rs.50,000 and goes up to Rs.10 lakh. They offer lucrative packages that can be customized according to the customer’s budget and requirements. He adds, “My photographs portray people as they are. Our high quality output will make you smile as we place emphasis on the people in the frame, their emotions and personalities. We can make people look good against elaborate backdrops as opposed to placing them as small accessories in wide frames. Undoubtedly, our clients are in awe of our images and films because they strike a beautiful and strong emotional connection.”

Timings: 9:00am to 9:00pm Contact: 7842300007, 9441624449

You can even visit their branches in Rajahmundry and Hyderabad. You won’t be let down!

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ant to wear a designer lehenga for your friend’s wedding or your own, but are wary of the six-digit tag? Or dying to don that flowy gown for a date with bae? Believe us -you can get to wear that perfect outfit without spending a bomb? Yes, all this is available at Arshi’s Designer Studio. Sprawled over 1,800 sq.ft., this store is located near CMR Central, Maddilapalem. Headed by designer-cum-owner Arshia Shaik, it houses a fab collection of kurtis, lehengas, gowns, blouses, crop tops, laces, latkans, bottom wear and saris (sourced from Delhi, Mumbai, Kolkata, Varanasi, etc.). Browse through their oh-so-pretty fabric collection. Didn’t find that print? Don’t fret, she can arrange for it. She adds, “Stitching, alterations and designing-

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Arshi’s is a one-stop solution for all your needs. Our team of six experienced tailors is known for coming up with new designs and exceptional ideas for outfits that suit you. Not only that, we are aware of the changing fashion trends and hence, customise your outfits with the latest and exceptional embroidery and prints. Besides, additional services like sari fall bidding, piko, etc. are also provided.”

impeccable range of kurtis are always in demand for those who want to nail that office look.”

Customer response? She asserts, “We cater to more than 100 customers per month. Trust us. They have been raving about our collection since we keep updating our fare every now and then. Moreover, what we offer is not available elsewhere. In fact, our exquisite collection of gowns sell like hotcakes especially for pre-wedding/ maternity/baby shower photoshoots. Our

USP? She stresses, “Attention to details, conceptualisation, meticulous dress-making and styling makes Arshi’s one of the most sought after fashion hub in the city. Moreover, we cater to all sizes and not just cookie cutter standards, thereby offering women a chance to choose a dress that looks best on them.”

The cost of saris is anywhere between Rs.1,500 & Rs.12,000. The price range of kurtis starts from Rs.1,200, gowns from Rs.3,500 and blouses from Rs.1,500. The price of stitching a blouse is available from Rs.500, salwar kameez from Rs.600 and lehenga from Rs.1,500.

Timings: 10:00am to 9:00pm (Monday to Saturday), 1:00pm to 8:00pm (Sunday) Contact: 0891-2790071, 7680890071




ver been so annoyed with the clutter in your kitchen that you lost interest in cooking? Ever been nettled by the mismatching equipment? Ever felt that your kitchen was too small a workstation? A simple solution to all of this is a modular kitchen. And where to procure the best? Again the answer is Simple- Sairishik Interiors located in Aspen Towers, Maddilapalem. Sairishik Interiors is the franchisee of the renowned Germanybased brand Arancia which is known for its innovative and efficient designs, world-class quality and excellent craftsmanship. This 5500 sq.ft. store not only showcases an exhaustive range of kitchen designs in more than 180 colours but also helps you choose customised options. Sleek designs and attractive

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“There is no doubt that our expert team works in tandem with you, making use of space and enhancing functionality.”

formats, they have it all. So why don’t give your kitchen that striking makeover with options available in ceramic, laminate, glass, painted, acrylic, membrane, etc? Moreover, get the perfect base cabinets, wall units, pullouts, tall units, open cabinets and breakfast counters to complement your kitchen and select from a range of hardware that helps kitchen remain sturdy for years. MD Ram Prasad and Director (Marketing) Raghu Maddimsetty say, “We aim to achieve the highest aesthetic value without compromising on quality. Whether you are eyeing a conventional design or a practical one that complements the latest trends, our designers will create that dream kitchen that suits your tastes, home decor penchants and economics.

Apart from all this, they stock wardrobes, bedroom sets (bed with hydraulic storage, two side tables, wardrobe and dressing table) and TV cabinets. While the price range of modular kitchen starts from Rs.1.6 lakh to Rs.20 lakh, the price of wardrobe starts from Rs.1,300 per sq.ft. to Rs.2,000 per sq.ft. USP? They add, “We only use high-quality marine grade (water proof) plywood that comes with a lifetime warranty.” Where else can you avail such a wide range of options to pick from? That too at such an affordable price range!

Timings: 10:00am to 9:00pm | Contact: 9912443789


How did you get into acting? I cannot say it's in my DNA. My father wanted to become an actor and he did try his luck in Mumbai. Unfortunately, nothing worked. Somewhere unknowingly the desire got in me. The love for acting began when I was nearly 12 years old. I told my mom I wanted to be an actress; it was not easy for me as I hail from a big conservative family. So, after college, I moved to Mumbai.

Tell us about your early life I am a Punjabi girl from Delhi. I pursued a course in Mass Communication.

By Swarnalata Pothapragada

The Daring Damsel


or Payal Rajput, the calling was always cinema. Backed by conďŹ dence and hard work, the daring and pretty Payal started off her career with advertisements, later graduated to TV serials and then landed in movies. After a successful stint with Punjabi ďŹ lms, she debuted into Telugu cinema with RX 100 and rest, as it is said, is history. Her bold and conďŹ dent portrayal of Indhu not only made her win the hearts of the audience but also got her the recognition in the industry. Yet, a short chat with her reveals that she is completely the opposite of the character Indhu. She is sweet, warm and simple.

RX100 is a blockbuster. How do you feel about it? It's like a dream come true. It has redefined me and given me recognition, popularity and monetary benefits. I am not a Telugu girl yet the audience showered me with love. The success boosted my morale to the next level making me more focused and selective of my next projects.

Facing the camera for the first time? It was a satisfying moment. But working in ads quite different from working in movies. Both are acting but the pressure, expectation and reach in cinema are more compared to anything else.

From small screen to the big screen I worked on TV for three years. Things get monotonous and you might lose interest. That was when I started doing Punjabi films. Later, I got a call from Ajay Bhupathi for RX 100.

Initial struggle Five years ago when I went to Mumbai, I had a few friends. Yet, within 15 days I started getting work. There was not much of a struggle.

Family & fans' reactions The audience is extremely sensible and knows a good performance. A few people in Punjab cinema were upset with my choosing this role. But there were others who sent me a message that they could relate to it. My father hasn't seen the movie but my mother did. We saw the movie in Devi theatre which was houseful. I was nervous about she

Future projects? I have signed a Telugu movie with a woman-centric plot. The script is perfect for me.

Controversial scenes It was challenging. To some scenes I reacted, "Gosh! What am I doing?" Ajay kept telling me to act and think like a boy. I took it in the right spirit and followed his advice. I can recall there was this dramatic scene. I wasn't able to perform as I didn’t know the language. I was upset. Ajay then told me that I should say the dialogues in Hindi and I would then get the right expression.

Party animal/home lover? I used to be a party animal but now I wish to go home once I pack up.

If not an actor? Nothing I can think of

Actor: In Telugu- Prabhas and Hindi- Rajkumar Rao.

Destination: In India Kashmir, Abroad-Paris

Cuisine: Rajma chawal

Colour: Yellow

...Sport Not a sports person. But yes I love working out.


Your friends describe you? Beautiful devil Best advice you got It is from my mother- Have patience. Love all.

Wardrobe essentials Lipstick, perfume and tissue paper

Message to fans It feels surreal. All I can say is a big thanks and keep loving me more and more. I shall do my best to live up to their love and expectations.

What is success for you? There is no shortcut. Hard work with patience is the mantra. You need to groom yourself & be passionate.

vision. I understand the role, mannerism, body language, etc. When I am clear with all of it, I add my personal bit.

Three words for yourself Bubbly, chatterbox and stubborn

Prepare for your roles? I believe in the director's

would react. The first kissing scene came and she said, "It's ok ma." As the scenes followed, the whole theatre was whistling. I had tears in my eyes. When we came out, I was shivering expecting a tongue-lash from her. But her accepting it, had me in tears.

How did it happen? I wanted to do a south film and was waiting for the right script. A lot of movies came my way but the roles did not interest me. When Ajay told me the script, I wondered how could I play this role as I had always played a sweet girl.



anning is a natural response of the body to protect the skin from sun rays. It is a kind of hyper pigmentation which is usually seen on face, neck, hands and foot. Our skin has many layers. On excessive exposure to the sun rays, the melanin or pigment producing cells produce more pigment which is transferred to all the layers of the skin.

antioxidants are infused into the skin which further helps to reduce the tan and gives a glowing skin.

Use oral sunscreen prescribed by the dermatologist while going out on an outing like trekking, biking, etc.

Laser toning: Laser skin toning works well for pigmentation.

Make sure you apply sunscreen on all the sun exposed areas like face, neck, hands, foot and upper back.

Protective clothing is advisable when you are planning to be outside for more than an hour.

All the above mentioned procedures are to be done under the guidance of an expert dermatologist only. Diet Diet plays a vital role in treating

& TANFREE SKIN Myths The most important thing to be noted is that tanning is not something on the skin. It can neither be removed by scrubbing nor by de-tan facials. The tan that is present in all layers of the skin has to and must be treated scientifically. Treatment The first step is to prevent further damage and use a proper sunscreen prescribed by a dermatologist. •

Chemical exfoliation: Chemical exfoliation is done with solutions that are derived from plant extracts. They break bonds between the pigment cells and lighten the skin. Hence, opt for a gentle chemical exfoliation which removes the melanin from all the layers of the skin and lightens the skin in a scientific way. Meso therapy: It is an advanced treatment in which vitamins and

tanning and pigmentation and also for further skin maintenance. We suggest you to take foods rich in antioxidants like orange, papaya, carrots, beetroots, citrus fruits, avocado, pomegranate which helps the skin from photo (sun) damage. Drink enough water to hydrate skin.

Don’ts •

Please do not scrub as the pigmentation increases with repeated scrubbing.

Do not bleach the skin as it corrodes the skin and causes permanent skin damage.

Do not use over-the-counter skin lightening agents which have harsh chemicals and potent steroids which can damage the skin permanently.

Maintenance Whatever the mode of treatment might be, it is mandatory to maintain the results once the treatment is done. Use sunscreen regularly or mild dermatological creams at night prescribed by the dermatologist. Maintain the skin with micro derma abrasion once in a month to exfoliate superficial dead skin and tan. Remember: Good skin is a result of good maintenance.

Do’s •

Generally sunrays are stronger between 10:00 am to 2:00 pm. Use a sunscreen which has minimum SPF of 30 and has UV A and UV B protection. Reapply the sunscreen every three hours.

Use hats with broad bream, umbrellas, stoles, sunglasses along with sunscreen on days when you have more sun exposure or on a beach holiday.

Dr.M.Jyothsna, MBBS, M.D (DVL) Chief Dermatologist and Cosmetologist Skinshine Skin and Hair Clinic

red | november 2018 | 42



UCCESS By V. Sarada


he humongous fleet of miniature automobiles on display in his chic office

gives away his obsession. “Well, of late, I have been facing a teenyweeny competition from Vivaan, my two-year-old grandson. He takes away a car or two whenever he honours me with a visit, and I stealthily rescue them from his clutches and park them back,” complains Dr.Kumar Raja, breaking delightfully into a childlike laughter.


If that speaks for his fascination for automobiles, his in-depth knowledge of it is reflected in his earning a doctorate degree and penning the book Indian Automobile Industry – Prospects and Retrospects. However, the founder and MD of K Kumar Raja Projects (P) Ltd., forayed into a field totally unrelated to his passion and made it to the top. His groundbreaking

Crucial decision Obtaining a degree in mechanical stream from AU, I joined BHPV (now BHEL) as a design engineer. But I resigned & oated my own company in 1986. It was certainly a (mis)adventure for a person who neither had prior knowledge nor background of the business. Yet, a desperate craving to be on my own made me go for this calculated risk.

s w i t c h f ro m a n e m p l oye e t o entrepreneur is worth-emulating for ambivalent beginners. He speaks of the milestones he crossed till now and the road stretching ahead. Was it a cakewalk? Let us find out.

red | november 2018 | 44

Projects The then booming LPG cylinder making unit looked like the right option. However, my overtures were spurned though I had all the required clearances. When one door closes the other opens and I got my first break with Military Engineer Services (MES) which gave me small orders in mechanical and electrical projects. My engineering and MBA degrees stood me

in good stead. Within five years, I could break even, bagging bigger technologyoriented projects like setting up substations, power transmission lines and special electrical works. Projects and customers Impressed by our performance, MES upgraded me in the enlistment line in quick succession and I reached the super special class. We got ISO 90012015 certificate and have served an impressive array of customers. We have executed several turnkey engineering projects for nearly 25 organisations like Defence, DRDO, Nuclear Power, Power Grid, Baba Atomic Research, Airport Authority of India, Indian Oil Corporation, Hindustan Petroleum Corporation, ONGC, Steel Plant, Maharashtra Electricity Board, APSEB & Tamil Nadu Power Generation Corporation. We take up construction of civil and technical buildings too.

Hiccups Getting into the field itself is a daunting task as nobody takes you seriously till you execute a project and to do so, you need to have a project. It is a catch22 situation. Your peers, fearing competition, don’t cooperate.

mandates maintenance for seven years.

Bihar and UP The projects in Bihar & UP, especially in the Poolan Devi constituency, Mirzapur, were intimidating. People used to move around with guns. Of course, we emerged unscathed.

Unforgettable experience I had the rare honour of working with former President the late Dr.Kalam for a classified project when he was serving as the scientific advisor to the Defence Minister. I recently met President Mr.Ram Nath Kovind & Chiefs of defence wings in the capacity of the Life Member of Academic Senate, AU. I am involved in AUDefence Joint Education and Research programme.

Staff and stock We have 200 technical staff on our rolls and hire contingent men as per requirement. We are often given the onus of postproject maintenance. Now, we have a contract with Airport Authority, Kolkata, which

Demonetisation & GST Demonetisation brought about only one change in our work. Earlier, we were paying our labour in cash and now we issue cheques. GST will end many ambiguities. Honest tradesmen need not fret over it.

Government sops We should not sit at home and expect the government to come to our doorstep to help. Go to it with a good project and you are sure to get all the support. For instance, recently a boy from Hyderabad approached the state with a concept, seeking just Rs.8 lakh for his start up and returned home with a whopping Rs.2 crore funding. Youth scenario Construction industry is the 2nd largest in the country and 60% infrastructure budget goes for it. Hence, there is no dearth of opportunities for the determined youth. Our colleges produce 1.5 lakh engineers every year, but only 6000 are job-ready. I feel the students are not given proper guidance. Parents are partly to be blamed for it.

NOBODY TAKES YOU SERIOUSLY TILL YOU TAKE A PROJECT TAKE ON CONSTRUCTION INDUSTRY With a market size of whopping Rs.2.50 lakh crores, it is the major contributor to the GDP and generates 32 million jobs. With 24% growth rate per year, the construction equipment market will reach the size of Rs.5 lakh crore by 2022. Challenges It is a man power-oriented field; Banks and financial institutions hesitate to loan; Investment growth is hampered by cumbersome bureaucracy and poor regulatory and legal framework; Corruption and terrorism in some areas and unfinished economic reforms. Abilities needed One should identify his/her strengths and weaknesses, and learn to deal with failure. Should hire, train and manage effective staff. Focus on customers and convert given opportunities into advantages.


IN BRIEF Gratifying project All defence projects. The latest trends Previously, our clients used to give us designed projects to be executed. Now we have to offer holistic solutions (design and build). Smart City tasks We are given the onus of building sub-stations to link the underground cable network.

CSR activities Don’t want to publicise. Definition of discipline It is within you. Ethics I paraphrase Ratan Tata, “Ethical management is the fundamental foundation for any sustainable business.” Your enjoying a sound sleep indicates it. Integrity Giving one’s 100% to any task even when one is not under scrutiny.

Present projects North Eastern states red | november 2018 | 45

SHRIKANTH STRIKES THE RIGHT BALANCE “After studying MBA in the US and working for Accenture as a business analyst, I have come home with new concepts. I need to implement them without upsetting my father’s apple cart” says Shrikanth, who joined his father’s trade five years ago. Voluntary move No decision was ever forced on me. I got a placement in Dell, in a campus interview. But I went to the US and returned on my volition. First project My first project was with the steel plant which was facing some glitches. Luckily, I could resolve them to my father’s satisfaction. Now I handle the ground work while he negotiates with superiors. Honours galore


Eminent Engineer Award – 2015 from Institution of Engineers (India)

MD of Nagalakshmi Agrofarms (P) Ltd

Member of Board of Governors of Andhra University College of Engineering (A)

Indian Accounting Association, Vizag chapter

Age Care Foundation

Member, Board of Management, Centurion University

Indian Plumbing Association, Vizag chapter

Past President •

Builders Association of India, Vizag Chapter

Indian Society of Heating, Refrigerating and Air Conditioning Engineers, Vizag chapter

Jt. Secretary of AU Alumini Association


Executive member

AP Chambers of Commerce and Industry Federation

Indian Green Building Council, Fire and Safety Association of India

AP Air Travellers Association

American Society of Heating, Refrigerating and Airconditioning Engineers.

red | november 2018 | 46

Chasms I seem to be bridging a lot of gaps occurring at various places and levels. What we studied in institutions is a far cry from the reality and most of the time, it is not related. Again there is a huge gap between working from the desk and getting into the field. Last but not the least, is the difference between working in the US and in India. There the work gets done by shooting off an email, but for a similar job, we have to leg it out here. Generation gap Most of our employees came to my father when I was just a toddler and so there are slim chances of them taking me as a serious boss. They are

used to a certain system but we need to modernise the existing systems and put new ones in place. I am building my own young team that understands my vision, and trying to bring it on board. It is still a work in progress. Working with father? No clashes. I accept his decisions as he is more experienced and he looks at my concepts with the enthusiasm of a colleague. We keep office away from home though both the units function in two layers of the same building. Success mantra from father Stay true to values and away from shortcuts- is what he tells me. I am yet to achieve his level of discipline. He took up doctoral studies at the age of 50 with great elan. Future plans Besides keeping this firm growing, we have a few plans to venture into other verticals. We have tied up with Best Western to run a hotel near the railway station. Education My schooling was at Timpany and Vignan. I studied B.Tech (Electronics & Communica tion Engineering) from GITAM University. I obtained MBA degree, specializing in Management of Technology from New Jersey Institute of Technology. I cleared my pre-Ph.D examinations recently. So, I am following my father’s footsteps and going for doctorate.






By V. Sarada


he venue is high-end Budhil Park Hotel and the graceful lady occupying the owner’s chair is a doctor. But if you expect a conversation on

panache and parties or medical doctrines, you are way off the mark as Dr.Shirin Rahman has her eyes and ears only for the under-served women who are victims of poverty, ignorance, abuse and alcoholism. For most physicians, who open their own practice or take a position at hospitals, the opportunity to take up welfare missions is difficult. But for Dr.Shirin, who schedules her medical assignments around her NGO Chaitanya Sravanthi (CS), it is an instinctive and intentional concern. CS, a conglomeration of self-help groups, facilitates hapless women to realise their dreams of financial independence. “That is the perfect cure for all the ills plaguing the underprivileged women,” insists the amiable doctor. It is a common knowledge that such lofty missions cannot be accomplished without at least a few hitches. Not even once does she refer to the hardships or hurdles she has faced along the way, displaying a rare passion and positive outlook. It is little wonder that people in more than 7,000 households take her name with great reverence before they prostrate before the God. Here is her story in her own words.... red | november 2018 | 48


launched NGO, Chaitanya Sravanthi, on 8th Nov 1987 to Tales of triumph reach healthcare to the less Two accomplishments that blessed. After he got elected are dear to my heart are- one as the MLA, I took it over and - an illiterate (now a proactive fine-tuned the focus on member of CS) who could women empowerment. It is not handle her domestic now a monolith with an finances now manages her executive committee of 40 group’s finances and bank members and 550 self-help transactions. Her group was groups. These groups cater the first to get a handsome to 7000 women spread over loan in 1999; two- our six wards. Our aim is to successful fight against VPT make women financially pollution in NGT. No politician stable and self sustaining. dared to take up cudgels for These women used to that. The judgement was depend on their husbands given in favour of CS. Now for every single rupee. This VPT has to implement all helplessness made them fall norms to keep the locality not only in others’ but also in pollution-free. their own esteem. Inception My husband Dr.Rahman

The march Women in these localities were repressed. To make them shed their inhibitions and network, I encouraged them to form Mahila Mandals. As the member of Shramik Vidyapeeth, I helped them get vocational training too. But within no time, the strength of the group dwindled from 100 to 25 due to in-fights and ego clashes. I realised founding SHGs was one efficacious way to keep them together. I started with 50 groups & never looked back. It has been a smooth run with our office functioning near AVN College. My field staff organizes the meetings and members avail the benefits of Gruha Laxmi Mutually Aided Credit and Thrift Society. Each member deposits Rs.10 every month. They raise loans from the collected funds to meet their investments to set up small enterprises and meet their other needs. The state helps them with matching grants. Their growth depends on their capability and calibre. Today our members can avail loan up to Rs.30 lakh. Many of them are running their own businesses with great success.

their daughters to school. Today 90% of our women are educated and there are no more school drop outs. Basically, most of our women are ignorant of the issues plaguing them and the facilities the state is providing them to tide over their problems. We need to continuously apprise them of these sops. Liquor ban Alcoholism is the root cause for multiple ills. Besides facing domestic violence, women often deny themselves nourishment as their priority is to feed drunken husbands and helpless children. They are even forced to earn their bread, as the men spend all the money on alcohol. I submitted a comprehensive data on belt shops to the government which resulted in shutting them down in 2012. The 106-day dharna by our women forced the shift of a liquor shop out of Jalaripet. We hold de-addiction camps & counselling centers to check alcoholism. Swachh Bharat In recognition of my service, I am appointed as an ambassador of Swachh Bharat, Vizag. We adopted the Chilakapeta slum, which now turned over a new leaf. To create awareness on the segregation of dry and wet waste, I created a brigade.

Advantage My being a doctor certainly gives me an edge over other activists as women find it easy to confide in me on any issue including health. I advise and counsel as I can relate to their problems with more empathy. It is a man’s world Yes, some fields like politics and films are predominantly male domains. Attracted to Chiranjeevi’s ideologies, especially his fight against liquor, I joined Praja Rajyam. But I have no intention of going back to politics as I discovered that women were not too welcome in that field. There are three reasons – a) families never encourage women unless the need arises, b) society still finds it difficult to accept female politicians and c) political parties don’t support women. She boss For the past 10 years, I have been running this hotel, which is named after my little grandson. Never did I face any problem. Ultimately, it all depends on how you treat your employees. They are my extended family; I stand by them and they reward me with their loyalty and commitment, hence no fretting over retention and attrition. Advice to women We are inbuilt with patience but I see that the trait is missing in


Needed factors Three other factors, besides financial independence, are needed for them to progress.... a)





Social awareness


this generation. I urge them to ponder before taking the plunge, whether it is marriage or career. Refrain from reacting instantly to any situation.

The change There is a perceptible change in women’s attitude which in turn is helping them reach their goals. Initially, some of our members would refuse to send red | november 2018 | 49

Personal note I was born in an agricultural family of Gudavalli in Guntur district. My parents the late Mr.Gogineni Suryakoti Prakash Rao and Mrs.Venkata Ratnamma were progressive in their thoughts and deeds. I studied MBBS from Guntur Medical College, excelled in academics and sports too, and was a state volleyball player. Leader always I was the first woman to contest for the position of general secretary in college. I served as the joint secretary of student union and general secretary of the hostel. I was an out and out tomboy and was generally dreaded by boys. Knot of adventure Dr.Rahman was my senior in college. I fell in love with his compassionate nature. Fearing a backlash from our families, we got married at Vizag Registrar’s office in 1974. The marriage was a closely guarded secret till my people started looking for matches for me. Then all hell broke out with both the sides making a hue and cry. My people were wary of his religion and his people did not want a Hindu girl in their family though I changed my name from Bullemma to Shirin. Since we were independent, the journey was smooth even before both sides accepted us. Career path We moved to Rentachintala to set up our clinic and later, to Macherla. We worked for the Algerian government for nine years before we moved to Vizag to settle. We ran Blue Diamond Bar & Restaurant till we shut it down in 1994 to keep in step with TDP’s prohibition policy as Dr.Rahman was contesting for the MLA post. I continued my practice till 2009 in Kota Veedhi. This created an inextricable bond between the unfortunate poor and me. The bliss Our marriage is built on mutual respect, trust and tolerance. I do my puja, while he recites his namaz. My son Sameer, an engineer and his wife Shalini, an endocrinologist, are settled in the US with their son Budhil. red | november 2018 | 50

OFF THE CUFF Three words that describe you Committed, truthful and strong willed Inspiration My aunt and freedom fighter the late Mrs.Venkata Subbamma Best advice you got My uncle the late Mr.Povada Bhushanam advised me to take up welfare activities Definition of power It is an instrument to be used for the betterment of the society and bring about a change

The best compliment … My husband showers me with compliments. So tough to pick one. Favourites Holiday spot: Kullu Manali Cuisine: South Indian Sports icon: P.Gopichand One thing you want to change about yourself I react with great spontaneity and speed when I hear about problems women face. Sometimes, I lose my temper too.

Mode of relaxation Interacting with CS women


Shoot by Dhana Vijay


Uttama Mahila by Visakha Samacharam-1999

Monarch Chevron Award by Lions Clubs International- 2013

Best RWA Manager Award by 4th National Conference of Resident Welfare Associations- 2016

Sustira Seva Puraskarm by GVMC-2018

Best Social Worker by Inner Wheel Club-2001

Ugadi Puraskaram by Visakha Samacharam Ugadi Committee-2002

Meti Mahila by Development Awareness Welfare for Needy, Anakapalli- 2004

We need more women in Parliament to bring about a radical change in our society.

SHGS and Role of Social Work Profession Department of Social Work, Andhra University-2008

Education and employment of women should be given priority.


L fe




n an era of vanishing family and human values, he and his kin distinctly stand out. The thread of mutual love, respect and concern that binds them together is palpable. “I never made a conscious decision to study medicine. My brother’s wish and my sister-in-law’s advice propelled me into this noble profession and I simply followed it,” says Dr. Mohan Maharaj, Medical Director, CARE Hospitals. Throwing his heart and soul into it, he has pursued it with a resolute commitment. His rapid strides in the field and his being at the top of the hierarchy in a lofty organisation speak for his ambidexterity. Yes, he is, at once, the accomplished head of the Critical Care wing and an able administrator of CARE Hospitals. He takes time off from his mindboggling schedule to relate his story. Incredible as it may sound, but those multiple interruptions fail to mar the narration of the highly articulate doctor who manages to keep the conversation seamless and engaging.


we keep upgrading our infrastructure.

Facility care Those who come to us in distress are in safe hands. We provide the best possible care as we have advanced technology and experienced medical teams running our Multi and Super Specialty Departments. Following internationally standardised protocols,

Vizag calling I am indebted to Dr.P.V.Satyanarayana of CARE Hospitals who invited me here. He asked, “Do you want to be the tail of a tiger or the face of a cat? If you prefer the former, stay back in Hyderabad. But for the later prospect, come to Vizag.” I grabbed the

red | november 2018 | 52

opportunity knowing that I would eventually become a tiger. I also thank Dr.P.Ravi Chandrahas who has followed me all through. CARE Hospitals and Padma Sri Dr.B.Soma Raju facilitated my rise in both medical and management fields. For a person coming from arid Kurnool, the unending stretch of the azure sea, sunny beaches and verdant hills are

an irresistible treat. The beauty of the place took my breath away. Critical Care This upcoming specialty can make a huge difference to society. Our task is highly challenging as the chances of survival of the patients are minimal. The satisfaction of pulling a patient out of throes of death is inexpressible. Fast reexes, perfect decision-making skills and “Do-No harm” actions are the prerequisites to handle emergencies and Critical Care. Learning We should avoid making mistakes by learning from other’s faux pas. Incessant reading is the only way to update our knowledge, besides observing the seniors in action. We have regular mortality mobility meetings to analyse the cases. Number 10000 10000 steps a day keep you healthy & 10000 hours of concentrated measurable efforts can help you achieve international fame. People acquire knowledge, skills and education till 30 years and retire at 60 and the goal achievement stretch that lies between these two is nearly 10000 day-long. So we need to give importance to time management.


Healthcare in private sector is costly because building and maintaining a facility is prohibitively expensive. There is a lot of disparity between the government and private tariffs.


Stress on preventive healthcare.


With industrialization, comes the threat of diseases and disasters. Hence, the focus should be on environmental social governance.


Stress on health insurance

Agreed, all the stakeholders are doing their best but perhaps that is not good enough to take it to the next level. The city scene The healthcare has improved in leaps and bounds after the state bifurcation. The city now has high end treatments, better bed


strength and presence of highly qualified docs. To place on record, we at CARE, have successfully carried out two heart, more than 30 liver and 300 kidney transplantations. Our success rate is 94%.

Competition Nobody is a competition to us as long as we do our job perfectly. One satisfied patient brings us 100 others. So, word of mouth is important. To accomplish that, I streamline the entire process right from security, parking, reception, consultation, nursing to transparent billing; keep our staff satisfied to deliver best services and be honest with the patients and give them the best advice. Medical tourism The state should take the support of corporates to achieve it in a big way. In the context of Vizag, we should develop more tourist spots, learn other languages and communication skills along with soft skills and the healthcare should be of international standards. Doing our bit, we have been treating people of different nationalities, especially navy officers from the US and Germany. A few come from Africa for treatment of Liver and Neuro ailments. Our cost-effective packages are definitely a lure. Other disciplines Without being judgmental, I stress that allopathy is time tested and much tried. We are aware of the composition, side effects, dosage of drugs and how to ush out the excess of it. If I am aware of all these in other streams too, I don’t have a

Challenges We are inundated with critical cases. It is gratifying to see patients who are brought on stretchers walk out of the hospital. Success rate in our stream is as low as 60%. Yet, I look at it as 100% as we give a fresh lease of life to the patient. Indian scenario a)

In other countries, the state manages healthcare. We too have a number of government schemes. Are we reaching them to the needy? Teeming population & lack of education are our bane. Photoshoot Venue: Four Points By Sheraton

Shoot by Dhana Vijay

CSR activities I concur with the Telugu saying that the left hand should not know what the right hand gives. Yet, since you insist, I, along with Dr.Rani, oated Saraswati Sankalpam Society, an NGO to provide education to girl children. Earlier, I lent support to 40 nurses for their training. I have taken up a few welfare activities with SBSYM society India. Advice to medical aspirants Come to this field, only if you are

I studied MBBS from Kasturba


Any regrets I wish I was more focused on my health; started either gymming or yoga. Secondly, I wish I acquired present knowledge and skills 20 years ago to be of help to more number of people.

Personal note I was born in Porumamilla in Kadapa district. My father the late Mr.Rosaiah served as a head constable. My mother the late Mrs.Venkata Laxmamma was a homemaker. We are four brothers and one sister. My eldest brother, Bala Siva Yogendra Maharaj, who took the spiritual path, took care of me after my father’s death when I was in 8th standard. My second brother Sambasiva Rama Krishnaiah showered me with love and affection. My sister Uma Kumari guided me in my studies. The other brother Gireeshwar was my first hero. I was christened as Mohan Sankar, but I insisted on being called Maharaj, when I heard people addressing my brother as Maharaj.


Unforgettable incident I don’t dwell on the past. I don’t even look at the old photos. But yes, I still cherish my college days, exploring nature.

passionate and ready to serve. ....to youth Don’t let success get to your head. Focus on your health and value time. Have a positive attitude and follow your heart.


problem with them. One should not try different streams at once.

Medical College, Manipal, MD Anaesthesiology from Krishna Institute of Medical Sciences; PDCC (Cardiac Anaesthesia) from Nizam’s Institute of Medical Sciences; Indian Diploma in Critical Care Medicine from Apollo Hospitals, Chennai and pursued European Diploma for Intensive Care Medicine. I worked as a Casual Medical Officer & Senior Registrar at Nizam’s Institute of Medical Sciences in Hyderabad & Senior Medical Officer in APSRTC Hospital also having an experience of CARE Nampally, Escorts, New Delhi and Exposure in St. George Hospital, Sydney. Marital bliss Our family always respected women and insisted that a girl should not be humiliated in the name of pelli chupulu (meeting the prospective bride). So I met Lakshmi Padma Rani only after I decided to marry her. She is a post-graduate, yet chose to be a homemaker. She supports me in all my tasks. She is one gem of a person and brought up our two boys - Abhishek and Abhinav with utmost discipline. Both are studying MBBS. Work-life balance My life revolves around my work and I have no other interests. This helps me efficiently manage my 24 hours with morning and evening hours devoted to critical care and the intermittent time to administrative tasks. There is no question of stress or fatigue when you love what you do.



Success mantra It is external, happiness is internal. So happiness matters, not success. Secret of energy Earlier, my mother and now it is my wife who keeps me well-nourished. Idol My brother Essentials in life Family, friends, fitness and career



...sad? Seeing people go bankrupt on medical expenses

Food During childhood- Gutti vankaya, college- KFC and now- anything my wife dishes out.

…angry? I don’t give in to it because it is a sign of helplessness Hobby Travelling, dancing and partying Holiday spot Yet to go-Austria

What makes you happy? Saving a critical patient

Song All songs from Sagara Sangamam

Actress Sridevi, Divya Bharti and Nagma

Book Who Moved My Cheese? by Spencer Johnson, The One Minute Manager by Kenneth H. Blanchard and Spencer Johnson and Men Are from Mars, Women Are from Venus by John Gray

Film Yamalokam

Colour Blue

Car Rolls-Royce

Spot in Vizag Tenneti Park

Actor Krishna, Kamal Haasan, and now Prabhas

F A M I LY C O R N E R By Chandrika Mantri IT HAS BEEN A GREAT JOURNEY: PADMA You seldom come across people like Mohan. The family is well-knit and unwaveringly sticks to high ethics. The very fact that they don’t look at woman as an object to be selected at the altar of marriage, spoke volumes about their nature and culture. My people and I were totally oored by that notion and act. Mohan is a child at heart. Even small gestures and deeds make him happy. Anger and frustration are alien to his nature. He has given me complete freedom to deal with my life and family. Till date, he and Abhinav eat from my hands. However hectic his day may be, he takes me out for a drive and that is our exclusive time. Ours is a very simple happy family that runs under the able guidance of my eldest brother-inlaw. I consider myself blessed.

HE IS ALL FUN & FROLIC: ABHISHEK “Work hard and be honest”- is the mantra he gives us. Though he has a hectic schedule, he always takes out quality time for us. Whatever discussions we have with him are all fun and frolic, not career related. He is forever cracking jokes when he is at home. I always cherish that trip we took to Kolkata.

HE IS VERY SUPPORTIVE: ABHINAV “Respond, don’t react”- is the advice he always gives us. I am the spoiled brat. My mother still feeds me; I never eat on my own. I am not sure if I will follow my father’s footsteps in profession as I am more interested in human biology. But I am absolutely certain of his support in whatever decision I take in my life and career. He is my best friend. red | november 2018 | 55


canvas. That I could take it to the international level is evident from my first ever Paris show, which attracted many discerning artists.


. By V


he City of Destiny seems to recognise the incredible talent it nurses in its own belly only after

the outside world sings its paean. Yes, born with a golden brush in her mouth, Sayeeda Ali has been creating ripples across the globe and in the world of art and sadly, we neighbours are recklessly oblivious to her potential and prowess. Amending the faux pas, we catch up with the world renowned artist, who is on the verge of unveiling her art to local connoisseurs. A rare treat indeed! Here is her portrait..

Stunning strokes It is a life’s calling. There is no question of my choosing it as a profession. I can’t survive without expressing my feeling through art. I never face any creative blocks as art is a compulsion like breathing for me. I paint. Therefore I am. Stream I don’t restrict myself to any one medium. I specialize in reverse painting technique using acrylic colours. This is an age old tradition of painting on glass. This arts' most distinguishing feature is the painting can be viewed from the back too. I substitute glass with acrylic sheets because they don’t give in easily. On technical grounds, these paintings are different from the

d Sara

conventional ones. The strokes, which are given on a painting on canvas or paper as the finishing ones, have to be drawn as initial strokes in a reverse painting. The artist has to master in the mirror image technique. Style and subjects I don’t think as much as I feel about it. I don’t deliberately look for subjects. Anything that gives me a sense of peace and happiness becomes my subject. Initially, I used to struggle over a composition, but now it is spontaneous and free owing. I prefer the primacy of colours over form. Price and value My collectors believe in my art and it is priced very reasonably. I don’t think of profits nor do I think of commercial aspects. I hope in the future my collectors would be able to sell in auctions even after I am gone. Success I could take reverse technique to a level where it matches the richness of oil on

Favourite composition None in particular. I play with colours. In the Lotus series, there is magical sense of life under water. In the Living Space series, it is about placement of elements in a frame that evoke a sense of rootedness of a home. Future I plan some shows in various cities at home and abroad. I am coming up with Gangireddu series early next year as a special dedication to Andhra Pradesh. Personal note Born and raised in Vizag, I pursued the BFA programme in Andhra University and MFA in University of Hyderabad. My father, the late Syed N Husain was the Principal of the Hindustan Shipyard Degree College and my mother, a devoted housewife. He was a well known specialist in Botany. I won an art competition at the age of six, which was the starting point of my journey. No subject, other than art, evoked any interest in me. Yet I passed BFA with distinction and earned the scholarship for Young Workers for MFA programme.


red | november 2018 | 58






he young Sampath’s story reveals a new face of the police who are often understood to be trigger-happy bullies. He joined police force as a constable, but his extraordinary communication skills and educational qualifications earned him the System Admin post in the office of Additional Deputy Commissioner of Police. However, what makes him a cut above others and a friendly cop, is the NGO Lets Live he floated with an objective to eradicate poverty. He firmly believes that reaching education to the last child in the society is the only way to fight penury. His doctrine is that no student should ever beg to pursue education. Incredible it may sound, but he runs it on a unique ‘Spare a rupee a day’ concept which is being adopted by his friends and well wishers. In an early morning interview (to avoid missing his regular office hours), Sampath Narayana Pilla runs us through his vision and activities with an amazing clarity which is rather rare to find in a world full of self-seeking youth.

red | november 2018 | 60

Genesis My father would take me along wherever he used to go and for some strange reason, it was always the ubiquitous poverty that would catch my attention. Ultimately, the turning point came when I went to a village near Chodavaram after joining the service. The plight of farmers shocked me out of my wits. There were students studying under the streetlights as they had no power supply at home. Two days later, I set up my charitable trust Lets Live on 6th Oct 2015. The first step Initially, along with a few friends, I shot a short film on child education and showed it in colleges, following which I got five applications. I set up a three-man team to

scrutinise the antecedents of these cases and selected three out of them. They are Aruna who is now in 10th standard with 91percentile; Raghu from Srikakulam who earned his MBA degree and is working as an accountant and Kiran, the son of an autorickshaw driver who earned a degree, cleared army tests and is awaiting an interview call. After that there was no looking back. Not field-specific I believe in encouraging and helping people whatever vocation they choose for themselves. •

I helped five people to find their feet in the film industry. They are doing well in acting and directing.

I have sponsored Sainath, a national athlete in 11 tourneys. He won 7 golds and 3 silvers till now. I educated him in the AVN College. Now he is working with Visakha Defence Academy.

We adopted Meghamala village, Mandasa Mandal, Palasa, Srikakulam District and are developing it as a modern village. After completion of this project, we will identify yet another village for development.

Funds Being a policeman, I can never seek funds from anyone as it would be construed as a bribe. When I started wondering if I did the right thing joining the police, my favourite hero Rajnikant’s dialogue- Enjoy the responsibility- ashed on my mind. I have started giving away whatever I saved from my wages. I even tap my parents to support this cause.

Unique concept This concept too was born out of a chance experience. One day, I saw a man accidentally dropping a Rs.10 note and a one rupee coin in the Jagadamba centre and also saw a beggar picking up the Rs.10 note, leaving the rupee coin on the road. I realised that the coin is of no significance even to a beggar. At the same time, I also saw a great potential in that denomination. I requested 50 of my acquaintances to drop just one coin in a piggy bank a day and spare it for charity. At the end of the month, I showed them how that contribution, though a trie, made a huge difference to a life. Over the past three years, this project could educate two girls (engineering) from Srikakulam, two girls (MBA) from Anakapalle and two boys (graduated) from Vizag. I arranged a meet between the donors and the beneficiaries. The donors were moved to tears when the students told them-“It is your one rupee that helped us earn a degree.” They were so touched by this activity that they have encouraged their friends and other family members to join in the One Re mission. Modus operandi I worked with 10 IPS officers. I enjoy my responsibility and never do I take a favour or even a reward from anyone. The donors themselves collect coins to be given and I only show them the deserving candidates. We don’t directly hand over money to the student. We pay the fee or buy books as per the requirement. This precaution is to guard against any misuse of funds. In the offing I have joined hands with a friend, Mohan, who is bringing all the 300 NGOs of the region under one umbrella- North Andhra NGOs, making it a single window facility. We plan a 24X7 call centre where anyone can reach the NGO that caters to his/her unique need.

Commitment continues I came across a unique wish tree at the recently-held Danotsav. If one leaf contains the student’s name, the corresponding leaf contains his/her wish. You will be surprised to know that the wishes from poor students are as small as crayons or pencil boxes in stark contrast to the wishes of the urban rich who seek I-phones and I-pads. This new insight made me re-commit myself to the cause. Personal note My parents struggled hard to keep both the ends meet and educated me and my brother, who is now working for Amazon. My father Mr.Satyanarayana Patrudu used to run a petty kirana store and my mother Mrs.Sree Rama Devi was a teacher. Yet, they never deprived us of food, clothes and education. Both of them are graduates and knew the value of education. My father brought us up in discipline while my mother took care of our studies. I studied in Visakha Valley and Nalanada Talent School and Intermediate in Visakha Junior college. At my mother’s behest

I studied B.Sc computers in Dr.V.S.Krishna College. Welfare activities While in college, I saw extremely rich students coming to while away a year or two and very poor ones struggling to earn a degree, literally eating out of the hands of their peers. Besides sharing my food with the needy students, I started teaching them. I found that the switch from Telugu medium to English was the Achille’s heel for most of the students who came from humble backgrounds. I joined the Jawahar Knowledge Centre, a skill development centre in the first year itself and would hold classes after the college hours. By the time I completed my graduation, I set a record bagging 11 jobs attending campus interviews, in prestigious companies like Infosys, HCL, HSBC and Institute of Language Management. But I followed my uncle’s footsteps and joined police force. I am here to serve the people both as a policeman and as a social activist.


1500kg of rice

5000 pairs of clothes

5000 sets of personalised materials (Rin, Vim, Cinthol, Toothbrush, Toothpaste, Combs, Candles, Match Boxes)

You can reach MR.SAMPATH NARAYANA PILLA On Cell.No: 8121363580, 9542925968 Or on: psampathnarayana@gmail.com/ letslivetrust.official@gmail.com

1000 sets of student kits (Books & Stationary)

red | november 2018 | 61

One Stop Family Store






His WindoorKrafts is an outcome of his hard work and commitment

Sridevi’s Vibrant Living Foods redefines nutrition and offers a new platter of delicacies





He brims with confidence as his TVS dealership is vouched for its perfect service

His ability to accept and adapt changes speaks for his acumen in running Omni Express service




f voted to power, BJP promises to rename Hyderabad as Bhagyanagar and rechristen Secunderabad and Karimnagar. Is it really necessary to go for these cosmetic changes, when we have more crucial issues that need our attention? Does the city look or function any different by taking a new name? The timing of such propositions just before the 2019 polls




He refuses to be put off by ventures that did not give him the success. Letting bygones be bygones, Boddu Shatish moved on. Now he enjoys the honour of being one of the best dealers of TVS vehicles. Turn to GenX to learn about his ups & lows.

Sridevi Jasti has innumerable health buffs eating literally out of her hand. Through her Vibrant Living Foods, she breaks an unsavory myth that healthy food is tasteless. She urges people to go back to their roots and discover the importance of holistic nutrition. Read Eve and you are sure to find that perfect recipe.

Kaushal Manda lifted the Bigg Boss Telugu Season 2 trophy & his army has been stirring up quite a storm on social media, supporting him in his every move. Though on a hectic meet and greet sessions with his fans across the country, he finds time to be in the Haute column.

raises doubts. If we connect this series of dots, it can only be seen as an attempt to strengthen the vote base. Apart from creating confusion in the minds of people, what would we gain by these moves?

Chandra Mouli Tippala, Publisher

By the time we meet next, you might have exercised your franchise. Stay cool in the hot political scene.

Imagine a courier vehicle arriving at your doorstep at whatever nook or corner you live in to weigh, book and pick your consignment. That is going to be a reality very soon when Ravi Krishna executes his project. His Omni Express, international courier, is already a name to reckon with. Hence he adorns our Trade.

Ashok Reddy Vontary lived his dollar dream in the US and has amassed entrepreneurial experience. He has thrown open new doors of success and windows of opportunities by setting up WindoorKrafts at home. He insists that the concept of cheap and best doesn’t exist and high quality does come with its own tag. Learn what twists and turns his Life took before he reached his goal.


Front Office P Moulika

Sr. Executives-Marketing P Arjun M V Raju

Asst. Manager Advertising K Niranjan Jagadeeswara Reddy

Dy. Manager Circulation Faheem Siddiqui

Dy. General Manager Corporate Affairs Selvaraj Dominic

General Manager Corporate Affairs Rajesh Babu Guntu

Printed, Published and Owned by Chandra Mouli Tippala. Printed at Kalajyothi Process Pvt. Ltd., 1-1-60/5, RTC X Roads Hyderabad - 500 020. Published at Red Publications D. No. 14-36-9, Vikas Nagar, Pedagantyada, Gajuwaka, Dist. Visakhapatnam, AP. Editor: Tippala Divya Reddy.

Design Strategy

Publication Consultant K Raghuram Raju

Image Processing P Venkatesh

Visualizer K Shankar

Sr. Photographers Dhana Vijay Dinakar Pamu

Feature Writers Chandrika Mantri P Swarnalata

Editor-in-Chief V Sarada

Executive Director T V Vijaya Kumari

Publisher Chandra Mouli Tippala



Red Eve Red Haute

With an intention to make people realise that healthy eating is the key to happy living and to break the myth that healthy food is tasteless, Sridevi Jasti started Vibrant Living Foods offering organic food.

Kaushal Manda created a niche for himself as he bagged the title of Bigg Boss Telugu Season 2. It was not at all a smooth ride for him in the house but he won millions of hearts putting up a brave ďŹ ght till the last day.

26 28 Red Life Visit WindoorKrafts and you are sure to place an order, bowled over by its quality. The owner, Ashok Reddy Vontary insists that his life and vocation he pursued in the US taught him many trade lessons that came handy in running the unique enterprise he set up at home.


Red GenX Boddu Shatish may have faced a few setbacks in his initial ventures, but he went on undeterred with grit and gumption. He is now applauded as one of the best dealers of TVS vehicles. His wife Sridevi is his pillar of strength and support.


Murali Krishna


Laila Khan

DINING EXPERIENCE WITH A TINGE OF DAZZLE Hotel Abode opened its ultra modern rooftop ballroom titled The Temple View. This state-of-the-art 15' ft. high hall can easily accommodate nearly 500 people. The who’s who of the city attended the event. Internationally acclaimed fashion designer Shravan Kumar showcased his unique collection and celebrity models aunted his creations. Setting the mood of elation was the mesmerizing music and lip-smacking food. The hospitable staff of the hotel ensured that the guests had a wonderful time at the event.

Meghana Jain, Vinitha Surana, Sonal & Shishir Sethi


Neeru Mohan



SPARKLING BRIGHT Jaipur Gems N Jewels, manufacturers from Jaipur, came to the city for the first time with their beautiful and stunning collection of designer polki, kundan, diamond and gold jewellery in collaboration with Meghna Jain of Patny Jewels. She has been in this business from the last one decade. The two day-event was held at Park Hyatt. Meghna Jain and Shishir Sethi played the perfect hosts, sharing insight of jewellery making with those who have an eye for heritage jewellery.

GLAMOUR HAS A NEW DESTINATION New salons keep popping up in the city every now and then. And now joining the bandwagon is Emirates Salon- an exclusive women spa. The launch saw many page 3 celebrities adding the much needed glamour. The guests were all praises for the facility and the services it offers. The amiable team of the salon was seen attending to the crowd and giving quick look tips and make-over to those who asked for it. red | november 2018 | 10

Naveen Chandra



Nitya Naresh

FOR THE FASHIONISTAS Shachi, a luxury clothing brand has finally opened its doors on Road No.36. This high-end brand for women’s fashionwear houses ready-to-wear western clothes from across the country. Shraavya Reddy, a known name in the fashion industry, handpicked the contemporary pieces to be placed in her store. The brand also features her namesake label along with one-of-its-kind limited edition of ready-to-wear garments. Actors Sneha Ullal, Tejaswini Madiwada, Nitya Naresh and Naveen Chandra graced the event.


Sushruthi Krishna


Ambika Krishna

SHOPPERS HAVE A BLAST The two day-event Utsav Bazar was held at Taj Krishna. As expected, the expo brought in some of the biggest names from jewellery, infra and fashion. The names that made it to the show were Manepally, Kalasha, Vasavi Group and others. Shopoholics from across the city thronged the expo. The event also saw brand owners making their presence felt. It was an enriching experience for both the brand owners and the visitors as they interacted with each other. The event was a grand hit with the visitors raving about the collection. Vittal

Vinitha Surana

Abhilasha Reddy

ROYAL JOURNEY Kalasha has been a name that has been setting great standards in the jewellery industry. It added an extra sheen to the celebrations by launching it's Royal Heritage collection. The sensual and alluring pieces reected the rich and vibrant colours and forms of the royal life. Handcrafted with high quality and featuring conict-free stones, this collection paid a tribute to queens like Rani Rudrama Devi of Kakatiya dynasty, Sembiyan Mahadevi of Chola dynasty and Rani Padmini from Singhal Kingdom, Chittor. red | november 2018 | 12

Srini & Farah

Rathinn & Mita Mehta

Asad Saberi, Sunil Shetty & Hamed Saberi Riya Singh, Y Gouri Priya & Aashmi Gautam Sandeep


Anand Kabra

Hassain Saberi Manjula Anagani



Shreya Rao

Bollywood actor Sunil Shetty inaugurated the premium sunglasses and optics showroom Specta, which brings the largest collection of nearly 50 luxurious brands under one roof. Dita, Hublot, Aston Martin, Chloe, Salvatore Ferragamo, MCM, Cartier, Gucci, Maybach, Prada, Versace, Emporio Armani, Giorgio Armani, Swarovski, Michael Kors, Carrera, Marc Jacobs, Hugo Boss, etc. were displayed. Dr.Asad Saberi, Ophthalmologist and co-owner of Specta was present at the event.

Jayesh Ranjan

Pushpak Jain


Rohit Reddy

Komal Kalra


The grand and glittering finale of Trends Miss Hyderabad 2018, powered by Radha Krishna Vastranidhi, was held with pomp at HICC Novotel. The pageant began with the beauties elegantly walking down the ramp in traditional Indian wear by Radha Krishna Vastranidhi. The second session had them catwalking in stunning western wear from Trends. Y.Gouri Priya was crowned Miss Hyderabad, Aashima Gautam was the first runner-up and Riya Singh was the second runner up.


Ali Akbar Saberi


red | november 2018 | 14

Jayesh Mulani

Mugdha Godse

Priyanka Reddy


Shailya Sushanth


Anam Mirza Kavitha

Vinitha Pitte


Sneha Agarwal

The Label Bazaar season 8 made the festival brighter. Sania Mirza and Shoaib Malik inaugurated the show. The exhibition saw a mix of varied creations, classic outfits and premium fashion brands- all under one roof. It gave a plethora of options for the customers. Ritu Kumar, Anuj Bhutani, Aprere, Chalk Studio were a few among many on display. The show was a big draw with shopaholics making most of the beautiful facility at their doorstep.

Shoaib Malik & Sania Mirza

Tanuja Bajaj

KITCHEN ON WHEELS There is a good news for all the foodies as the country’s largest food truck Kitchen On Wheels has set out on it’s journey in the city. Besides cuisines like Thai, Mangolian, Chinese, South Indian, the truck offers nearly 60 varieties of desserts like wafes, milkshakes, ice creams, etc. Actor Nikhil Siddharth and K.Viplav Kumar, Chairman, Telangana State Urban Finance Infrastructure Development Corporation Limited inaugurated it at Gachibowli.



Pinky Reddy

red | november 2018 | 16

Shilpa Reddy

Vijaya Lakshmi

The launch of Salon Hair Crush in Jubilee Hills was a grand affair. Owner Dr.Vijaya Lakshmi Goodapati threw a party for her near and dear. Actor Sunil, socialite Pinky Reddy, ace fashion designer, Shilpa Reddy and Bigg Boss Telugu 2 winner, Kaushal Manda were prominently present. In addition to the stars’ presence, the launch saw the who's who of the city, who were all praise for the new outlet. Models set the ramp on fire donning a modern look.

Silpa & Mallik


Bharat & Soumya

Kankatala opened its 9th store, it’s first in Hyderabad in Jubilee Hills. Dr.K.Rosaiah, ex-Governor of TN inaugurated it. HRD Minister Ganta and ex-Minister Talasani Srinivas Yadav lit the lamp. K.Chetty, Chairman, Nalli Group, inaugurated the cash counter. M.V.Ramana, Chairman, CMR Group, made the first purchase. Gowra Srinivas, Chairman, Gowra Group & Pinky Reddy & Bunty Bajaj were the guests of honour. Chairman Mallik and Directors Prabhakar Rao, Subba Rao, Silpa, Arvind, Bharat, Vishal & Anirudh played the perfect hosts. This store is dedicated to Rani Bhagmati.

Bunty Bajaj


Mallika Grandhi

Sonika & Anirudh

Divya & Teja Raju

Pydah Krishna Prasad Abhishek & Mourya

Keerthana Grandhi



red | november 2018 | 18

Rekha Reddy

Kavya & Deepthi

Deepthi Reddy


IKEBANA IN BATHUKAMMA FEST Ohryu Rekha Reddy, First Master Ohara, Ikebana, gave a demonstration titled Nava. Nava meaning nine and new, focuses on the spirit of Ikebana in culmination and celebration of the Bathukamma and Navaratri festival. The Ikebana demonstration was organized as a part of the Bathukamma Festival hosted by the Ikebana International Hyderabad Chapter #250 and the Department of Tourism, Government of Telangana. British Deputy High Commissioner, Andrew Fleming was the chief guest. Prof. Sachiko Suzuki and Asst. Prof. Hozuki Oyamada from the Ohara School and others graced the event. Amukta

Divya & Manjula Reddy



Payal Agarwal



FOR THAT TRENDY COLLECTION Trendz, a three-day lifestyle exhibition, was held at Taj Krishna, Banjara Hills. Socialite Ashu Gauri and actress Sahithi Jadi inaugurated the exhibition. Renowned fashion designers, best artisans from Kolkata, Mumbai, Bengaluru, Ahmedabad, Delhi and Hyderabad showcased exquisite saris, designer apparels, jewellery, bridal wear, half saris, lehangas, lifestyle accessories, home decors and kids wear in 70 stalls. Yes, there was something for all.

NEW COLLECTION AT NEERU’S Neeru's is a brand that knows what women love and that is exactly what their collection reects. Every piece displays elegance and grandeur. Women’s love for silks is evergreen. Complementing it, Neerus has brought a brand new collection of silks from mulberry to a wide range of uppada, kanjeevaram & dharmavaram. The collection of saris, lehengas, half saris and tunics was launched in a grand way in all Neeru’s stores across the city. Shopoholics, especially women, now know where to head for their retail therapy. red | november 2018 | 19

Rohit & Pooja

Subash & Swetha

Fun & Frolic Affair Suresh & Vinitha Seerna

Abhishek & Sowmya Chanda


he 30th birthday celebrations of Abhishek Chanda was a grand affair. The crème de la crème of the city attended the event. While the ladies looked their best in beautiful dresses, the men were all charm in smart casuals. The guests had a gala time grooving to the high-octane beats of the DJ and the mesmerizing performance of the live band Threeory. Later, they relished a lavish spread of cuisines including Swiss and Italian ones and sipped cocktails. Alkesh, Kriti, Harsha, Sharanya, Satya, besides others, were spotted at the grand bash.

Meghnath Reddy

Gayathri & Prudvi

Yogitha & Yeshwanth

Harsha & Sandhya

Divya & Navneet Sharanya

Swapna & Shiv


Gopal & Keerthi red | november 2018 | 20

Jyothi & Pramod Venu Gopal



ith the festive season round the corner, it is all


With well-designated floors, the store has been attracting

about new plans, new dĂŠcor and new attires,

fashion lovers in big numbers.

city is already flooded with many destinations that cater

From fab western wear to stunning saris, they have it all.

to all tastes and age. However, the one name that has

The store also stocks trendy traditional menswear that is

been known to be a perfect family shopping destination is

perfect for all occasions and moods. So, if you are

South India Shopping Mall. This mall has been

planning a wardrobe refresh for your family, then South

expanding its wings across the city. It ensures that the

India Shopping Mall must top your list.

isn’t it? But when it comes to shopping, the

latest fashion trends are available to one and all. Joining this mission is the newly opened store at Abids. Sprawled over three floors, the store boasts of an exclusive and extensive collection, especially for women.

Timings: 10:00am to 10:00pm Contact: 040-66449977

red | november 2018 | 22

trendy & fashionable


hopping is an exhilarating experience. Period! So where should one head to relive this experience? Well, people tend to return to the name that they have trusted since ages. And RS Brothers is one name that occupies this pride position. With more than 3 decades in the business, the store has won loyal customers in all age groups.

red | november 2018 | 24

Complementing the expansion of city boundaries, RS Brothers opened its brand new store at Suchitra Circle, the upcoming locality. Spread over four floors, this store stocks a wide range of clothing and jewellery collection for men and women. The range of saris covers everything that you could think of.

From pattu, gadwal, dharmavaram to ikat, etc., they have it all. Nope, that is not all. Walk into the traditional wear section, which has endless options that blend both modern cuts and ethnic styles. Women, who fancy jewellery, post the apparel shopping, can head to the jewellery section. They are bound to find the perfect match to complement their attire. With so many options available, one can get confused on what to pick and what not to pick. Fret not as the extremely warm and hospitable staff makes the shopping experience hassle-free and memorable. So if you are thinking of going on a shopping spree to celebrate New Year with a bang, then visit RS Brothers. Who knows, you can also avail exciting offers and prizes!

Timings: 10:00am to 10:00pm Contact: 040-27235248


choreographer and photographer,

event manager, entrepreneur…truly,

the handsome hunk shares a few bytes…

tour with his beloved fans across the country,

social media. Currently on a meet and greet

Kaushal Army speaks for his popularity on

face the challenges. His huge fan base

path helped him survive in an alien world and

sense of adventure to take the untrodden

and bindaas attitude…...and above all, the

Undoubtedly, his killer instinct, never-say-die

s h o w B i g g B o s s Te l u g u S e a s o n 2 !

his cap is the dazzling trophy of the reality

hues. Adding another prestigious feather to

Kaushal Manda’s palette boasts of distinct


ctor, model, ad film director, fashion

By Chandrika Mantri




Why did you enter the house? Just to win hearts! During initial interactions with my fellow contestants, I found out that participants had come on board either to experience this mega show or start a new relationship or maintain an existing one. Except for Tejaswi, none of

Your strategy? I followed my wife Neelima’s advice - “Be yourself and creative. It is important to follow your heart.” So, my reactions were from the heart.

Watch the previous seasons? I have watched a couple of episodes of Bigg Boss Hindi Season 1 and a few promos of Bigg Boss Telugu. Hence, I did not have the real hang of the show’s format when I walked in.


You have dedicated your prize money to cancer affected mothers. Why? I lost my mother Mrs.Lalitha to breast cancer. Somewhere, financial constraint was a major issue. So I did not want anyone to go through the same plight I underwent.

Tell us about Kaushal Army. The contestants with the sole intention of targeting me put lemon juice and turmeric in my eyes and even ice in my pants. But I still fought through like a one-man army. It was after this incident that Kaushal Army came into existence. Shaan Patel of Ranga Reddy started this group to support me. I came to know about its existence after Pooja Hedge and Ram Charan brought it to my notice. I had imagined a group of nearly 10,000 members. My mind was blown when I came to know that it crossed 40 lakh.

Unforgettable incidents Once a contestant accused me of touching her inappropriately during a task while actually my mind was pre-occupied with the task. I had no such intentions. Geetha Madhuri witnessed everything and stood by me. Later, the accuser apologised.

them were there to win the title.

First film I contested at Star Tourism Contest, judged by director K.Raghavendra. Though I didn’t win the contest, he offered me a role in Raja Kumarudu starring Mahesh Babu.

Modelling My uncle told me about the Grasim Mr.India contest when I was 18. I then clicked a few pictures and sent it to the organisers, got selected and won the Best Catwalk, Best Photogenic Face and All India Top Six Contestant.

TV My father Mr.M.Sundaraiah is a renowned theatre artiste and won numerous awards. I did a lot of plays with him. He directed & played a lead role in series Evanni Chedanunchu. And I played his son’s role. That was my first stint as a child artiste. Later, I got a lead role in Gemini TV’s show Chakravakam. It was the talk of the town & the only serial to reach 18 TRP. My character garnered many fans.

Formative years Born and brought up in Vizag, I lived in BHV Township. I studied at BHV High School and later pursued B.Tech from AU. I was a brilliant child- be it in academics or sports; occupying the top positions. I was a national level badminton player and even played with the likes of Chetan Anand.


What next My priority now is to meet all those who supported & voted for me. I have been signed as an ambassador for more than 12 brands. I am shooting for that. I plan to start an academy to provide a common platform for the upcoming talent. It will be a one-stop hub for the film fraternity.

Any plans of foraying into politics? I am getting good offers but haven’t given it much thought. I want to deep dive into welfare activities. I have started Kaushal Army Foundation to help the underprivileged.

Do you read what the critics write about you? I am my own critic, so I am least bothered. People will always criticise, so it is best to turn a deaf ear.


Work done till date I started a model management & ad film company- The Looks Production in 1999; I promoted 5000 models and introduced a few to the film industry. I am the only multi-tasker to act in 82 films and 1000+ads and walk in 520 ramp shows. I have choreographed 270 ramp shows, directed 230 ad films and held 290 events. I have hosted Dance Baby Dance on Gemini TV too. I directed an ad Star Cards which was the first to touch 1 billion views on YouTube.



Morning person or night owl Night owl

Easiest way to piss you off Attitude

Three things no one knows I am quite efficient in managing the house, love to spend time with my children & an out-and-out workaholic

Twitter or Instagram Both

…pizza topping: red jalapeno

…emoji: Love

Favourite word: Actually





hough nestled in the buzzing streets of Banjara Hills, Sridevi Jasti's house oozes

serenity. Filled with fragrances of organically grown fruits and flowers, the house looks colourful and vibrant reflecting her ideology of healthy living. On a cloudy evening, filled with the chirping of birds and meows of the cats, she speaks her heart out on how she fell in love with Mother Nature, how nature gives her eternal energy and how holistic living is a must for a happy existence.


FOR PURE AND By Swarnalata Pothapragada

Close to nature I was born and brought up in an agricultural family. My father worked as an engineer in an agricultural college. I had a special childhood. My summer vacations were all about being in the village with grandparents. We used to prance about in verdant fields and farms. I have had the privilege of eating fresh fruit, plucking them from trees. I am the eldest in the family and always the first one to demand a visit to farms. We used to have a separate dedicated room where all the red | november 2018 | 28

seasonal fruits were kept to ripe organically. So, all my childhood memories are filled with indulging in fruits and learning about them. I have been an inquisitive kid. Whenever I saw a plant, I would start questioning“What plant is this?” If I ate a fruit, I ensured I knew the breed, how it was grown, etc. Thus, the seeds of interest in organic farming and living were sowed in me. Pursuing the passion After my 10th class, it was time for me to choose my

further course of action. Though our family is full of doctors and engineers, my parents, thankfully, never pressurised me to choose the conventional path. Of course, I too wanted to pursue my passion i.e. holistic living and was very determined to stick to it. That was when I chose Home Science in +2 and did a post graduate diploma in nutrition from Tirupati. Now was the time for the big leap i.e. stepping out of my comfort zone and joining

University of Toronto where I pursued my Masters in Community Nutrition. That was the turning point. In fact, all my learning happened outside the campus. Throughout my stay abroad, I gained knowledge about nutrition, holistic living and more by visiting organic stores and reading books. I kept searching for more and more information to broaden my view about the concept. Passion turns into profession I was done with my education and got married. I was living abroad in different parts of the world. The quest for knowledge continued. Nearly eight years back, I visited India to expose my son to our culture and our traditions. That was the time when I realized that there was a lot of change happening in our country. Diets were on a rage. People were going for gyms or were on some crazy diets or eating supplements. Despite all these efforts they were unhappy with their body, skin and energy. I noticed a great imbalance as they didn't have knowledge about holistic nutrition. I started sharing a bit of my knowledge. Gradually, people started noticing me. They understood that I have something useful to offer. I started holding workshops, seminars and soon Vibrant Living Foods took birth. The agenda was to make people understand that healthy eating is the key to happy living and breaking the myth that healthy foods are tasteless, and to make them realize that one can indulge in everything through mindful eating.

The obstacles People were open to new ideas. But I did face a challenge in making them understand the power of vegan food. To convince people, especially those who eat meat, about efficacy of vegetables and fruits was very difficult. Vibrant Living foods is a vegan brand but I never wanted it to be perceived so. I wanted it to be a destination for healthy tasty food. I also wanted people to understand that food makes one feel vibrant, energetic and happy. We have to accept that if we don't satisfy our taste buds we cannot enjoy the meal. Net intervention With a little logic and common sense, you can figure out what works and what doesn't. There is a lot of free information that goes around which many try. Sometimes it does work. However, one must think before trying. The thumb rule is all that you eat must be from nature. One too many players When I started, there were a handful of people who understood organic food or holistic living. Now there are many. I am a passionate entrepreneur but not a cut-throat businesswoman. I have seen this space evolving and more and more people are getting into it. My focus has been on sharing my knowledge with as many as possible and inuence them. I am happy even if I can inspire one person.

Value of food We need not make a hue and cry about organic food. It is neither abnormal nor unique. Our ancestors survived on organic food. It is nothing but food cultivated in the most natural and pure form. Over the years, we have been using the products that are grown with the help of chemicals. Not only vegetables and fruits but meat too lost purity. We complain that organic food is expensive but we don't mind paying through our nose for chemicalloaded cosmetics. Why can’t we spend on healthy eating? Don't you think we owe that to our body? We must give just the best to it. Your confidence, self-esteem and approach to life, everything is dependent on how healthy you are. Focus People have to evolve from the age-old belief that fitness is about a well-chiseled body. The focus should be on happiness beneath the skin. Are you energetic and getting sound sleep? I am 50 now and instead of trying to compare myself with others who are younger and complain about my skin or grey hair, I compare myself with my best. That is why


I rather aunt my grey hair than using a chemical-loaded dye which is harmful.

red | november 2018 | 29

The need of the hour

that happiness to people around you. Look

and how much we eat has a great impact on us, the nature and planet as a whole.

It is high time we go back to

within before you look around. I don't believe

our basics. We have come far

in shortcuts. I would rather not take up a task

from nature and the effects are

than go about it half-hearted.

Signing off words People must identify where their heart lies

glaring. Nearly 70% of what we are is because of what we eat.

Future plans

and pursue that. Once you love what you do,

Children are growing fast, girls

The mission since day one has been to

give your 100% to it. Success, money and

are attaining puberty early,

create awareness about the importance

the rest will follow. Trust me, satisfaction

there are growing cases of

of holistic nutrition and make people realize

should be given priority. So, all you young

PCOD, early menopause, heart

that mindful eating is imperative. What we eat

generation out there, you are the future. So be wise, responsible and believe in yourself.

ailments. What comes to our platter has drastically changed. We want everything instant and in defense mode. You feel a bit unwell and you start popping tablets. Why? Our body is how to handle itself. Give it time to ignite its self-healing tool. Yes, when things are unreasonable and serious, address them with an external force. Else listen to your body and respond accordingly. It is imperative to educate people on the increasing body immunity and wise eating. I am myself My parents and my husband have been supportive. They respect my decisions. My



incredibly smart and knows

parents have played a major role in what I am today. Once I saw my son self-sufficient and knew he did not need much of my time, I went head-on into my passion. Yes, this journey has demanded sacrifices but

Shoot by Dinakar Pamu

I have never looked at them like that because I love my



calling and responsibility. This

Mindful eating is a must.

is the way I give back to life.

Remember that we need to hand over natural resources for the coming generations. So act responsibly.

Women empowerment is about their exposure to life.

Education is must to make women confident.

It doesn’t matter whether you are a girl or boy. All that matters is your commitment towards your goals.

profession. This has been my

Life Mantra Happiness is the mantra. Everything and anything you do, eat or say should make you happy. If possible, try to spread red | november 2018 | 30

Yes, the situation is bad but there is hope of a better future.

L fe





I HM By Swarnalata Pothapragada


e is an out and out people's man and of course, self-made. People who know him dub him

as a man with a golden heart. He personifies the popular quote - The key to success is persistence. Life kept throwing challenges at him and he kept proving that he was totally committed to make it big. In conversation with Ashok Reddy Vontary, the architect behind WindoorKrafts, an exclusive uPVC windows and doors manufacturer about his journey from rags to riches.


US. However, I had to drop the idea

cup of tea. I started working in a

for two reasons. One is I felt my

grocery store and restaurant. Later,

Formative years

family needed me as my mother was

I started my own grocery store.

I belong to a middle-class family. My

ill. Secondly, financial constraints

Things were going fine, but doing

father was into agriculture. I have

came in my way. The next best

everything on my own was taking

three sisters and two brothers.

option that I found lucrative was law.

a toll on my personal time. In the

Though my father had a very basic

So, I studied Law from Andhra

meantime, I started one more store

education, he was very ambitious

University. Despite not having a

which ran into losses. Seeing the

and wanted all of us to have a proper

godfather, I practised law for nearly

pressure I was facing, my wife urged

education. He toiled day and night to

seven years in various courts.

me to give it up. I decided to move

ensure that we were educated in an

back home as I wanted my kids to

English medium school. Our family

In search of success

went through a lot of hardships due

I was married in 1992. My wife, who

to financial crisis. I couldn’t study in

was working as an IT professional,

Right direction

high-end educational institutions

got H-1B visa and we moved to the

While we were in the last leg of our

while some of my friends went to

US for a better life and prospects.

stay in the US, I was mulling over

USA for higher studies in 80s. I also

Initially, I did try my hand in the IT

various options that I could start after

dreamt of doing my masters in the

sector but realized that it was not my

getting back to India. I decided to

red | november 2018 | 32

be raised here.

The USP Many times, people ask me this. I retort, “Come over to my factory and learn for yourself. I have only good things to say about my business. So, why don't you figure it out yourself?” Customers, who come to my

Apart from the profile, the reinforcement steel, gasket, hardware and sealant are of standard quality and from reputed companies. So, the steel, cascade and for that matter, every nut and bolt that we use are of high quality. We have standard operations process ow in place. Every phase of manufacturing is meticulously monitored and no compromise is tolerated in the making. In a nutshell, from the first step of measuring to the final step of installation of the door or window- everything is done with the same precision. Complementing our technical expertise is the experienced staff that makes our products durable and reliable. From our esteemed buyers’ perspective, we are preferred because we provide world-class products at

Inception of WindoorKrafts The furniture store was closed but thanks to my friends in the real estate, I got the confidence that I should venture into uPVC windows and doors. There was an architectural make-over happening resulting in great


The next challenge was finding the right people for the technical and marketing team. In the initial stages, I provided huge orders on credit and lost money as I could not recover the dues. So, yes there have been problems but I moved on and here I am.

factory and see the way we function, place orders for uPVC windows instantly and write the cheques. Such is our confidence in providing an impeccable product.


In search of roots I established a furniture showroom in Kukatpally, Hyderabad, where most of the residents belonged to low and middle income group. However, very soon I realized that it was a wrong decision. Setting up an exclusive high-end furniture store at a place like Kukatpally was like the right idea at the wrong time and at the wrong location. The business didn't pick up and I had to close it losing a lot of money. However, I decided not to give up and with determination, I bounced back. I learnt valuable lessons from the mistakes I made. That was when the idea to venture into uPVC windows and doors struck my mind.

demand for uPVC. Once again, thanks to my quest for research, I realized that uPVC is the next big thing in the architectural space. My real estate friends said they would support me as they are my prospective clients. The business started off but it had its own starting issues. I was unaware of the legal procedures of incorporation, legal documentation and so found it difficult to set it up.


set up a furniture/interior design store. At that time, our country was witnessing winds of change in terms of how people perceived designing living spaces. I started my research by visiting various furniture stores. A friend who was dealing with furniture imported from China gave me some valuable lessons in this business. He educated me about the process of procuring, pricing and delivering furniture. I also studied the markets of California and New York. By the time we returned to India, I was ready with my plan of action.

Shoot by Dinakar Pamu red | november 2018 | 33

competitive pricing and offer

are the pillars of any business.

prompt post-sale service. I have

When you plan to start any trade, it

always chosen quality over cost

is imperative to conduct a thorough

and have not minded foregoing

market research to know where you

some projects because of the low

stand. Once the business is set up,

quotations which may force me to

every entrepreneur needs to

compromise on the quality.

develop his ability to constantly

Facing competition Competition never dies. The run to

evolve. Evolve with the changing trends, markets, global dynamics

be the best in the race can make you digress from your perception of


your business. So, it is better we


focus on ourselves. Set your own


standards and keep redefining them. Ask yourself if you have improved or bettered from yesterday. Competing with self is the best and the healthiest way to improve. The notion ‘cheap and best’ cannot go hand in hand. It doesn’t matter even if your business takes time to be known for its standards and quality.

and more. One must have the ability to let go of what doesn't work and shift focus to what works. Finally, every businessman must be a people's man because, despite all the technical support and market presence, it is all about how you


interact with different people at

By 2019, I wish to spread my wings across the

different phases of business. Make

globe. In short, in addition to being leaders in

mistakes but learn from them.

B2B market, I wish to move to B2C sector as

Words of wisdom

well. By 2020 I aspire to see my business in the

Research and adapting to change

list of top 10 names in the industry.

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GEETANJALI By Swarnalata Pothapragada


t is easy to preach but diďŹƒcult to practice. Proving it wrong, she practises what she preaches. That is Dr.Geetanjali Reddy, founder of Super Women India for you. She strives for the upkeep of women rights and lends support to victimised and struggling women. A doctorate in pharmacy and entrepreneur by profession, she is an activist and humanist who stands by her principles. Here, she shares her views...

Early life

The path of entrepreneurship

The journey of an activist

I was born in a well-established

After my education, I started Inovexia

I started this NGO on my 23rd

family. My father is a kingpin realtor,

International Pvt Ltd., and also was

birthday to help rape victims, raise

mother a homemaker and sister is

the Managing Director of Globita

voice on women issues, particularly

pursuing her MBA. My parents have

Solutions, besides managing our

verbal and physical abuse, and lend

given me the best upbringing. It is

family businesses. Every venture

ďŹ nancial and moral support to the

their value system that makes me the

turned out to be successful & I was

oppressed & downtrodden women.

person I am today. Since childhood,

soaring high even as a budding

Within one year from its inception,

I have taken my decisions and

entrepreneur. However, the burning

with the robust backing of zealous

decided my course of action. My

desire to represent women and

volunteers and supporters of the

parents have always been there to

condemn the atrocities committed on

cause, I co-founded SWI Charity to

guide and advice me, but left me to

them was alive in me. In fact, it grew

extend a helping hand to orphans,

take my decisions. I have interest in

with age. I started working on my

the aged & differently-abled people.

medicine, and pharmaceuticals has

project and initiative Super Women

We have visited multiple orphanages,

always fascinated me. So, it was only

India. The organization was

natural I earned my doctorate from

registered as Sthree Sadikaratha

JSS College of Pharmacy.

Foundation on 30th August 2016.

red | november 2018 | 36

old age homes and schools to do

Mantra for life

our bit of charity & social service.

My mantra is ‘Never, never, never

Our work gained momentum and

give up’. I believe that this mantra

garnered support from both elite

leads me to contentment and

and charity circles. We were also

success. As a forerunner, I try to

able to organise charity drives

keep the embers alive in me and

and fundraisers through sports,

pursue my mission. Much of my

cultural events & business award

success was the result of great

programmes. Touchwood, the

teamwork and I am ever grateful

response has been extraordinary,

to the unwavering support I have

and we never had to look back

received till date.

and continued our march. Fitness regimen A sneak peek into personal life

Yoga and meditation keep me fit,

Since I am committed to this

or at least healthy and energetic.

noble cause, I haven’t thought of

As an entrepreneur and activist,

marriage yet. Of course, I leave it

I need to be fit. My idea is not to

to God and I think it is a matter of

be anorexic at the benefit of

time. Besides being passionate

enhancing physical appearances,

about all these activities, I am

but to stay healthy. Having said

interested in culinary arts and

this, I set my own fitness goals

doing TV shows on healthy diets.

and I will be able to achieve them

I am passionate about educating

very soon or never. I will be

people about the need to uplift


mentally fit as long as I devote

women in all spheres.


myself to the philanthropy that


satisfies my soul.

Take on women entrepreneurs I am very proud of women’s


abilities and their emerging as

I want to encourage start-ups

entrepreneurs. The initiatives and

oated by women; reach

avenues that they are opening for

programmes to the entire state;

fellow human beings are worth a

stoke volunteerism in students;

huge applause. The nation knows

create employment opportunities;

the strength of all those top-notch

work on print and broadcasting

entrepreneurs like Indu Jain, Kiran

media like GPR News. We will

Mazumdar Shaw, Indra Nooyi and

soon come up with a magazine.

recognizes their contributions and success. Besides, there are also women entrepreneurs across the country like Richa Kar- founder of Zivame store, Ekta Kapoor -


Creative Head of Balaji Telefilms,

• Business Mint Excellence Award

Vandana Luthra-VLCC Founder,

• Sun Media Business Award

Aditi Gupta- Co-Founder of Menstrupedia whom I look up to. They never cease to inspire us. I keep telling myself and others to learn from their struggles, choices and strive to achieve goals. Shoot by Dinakar Pamu red | november 2018 | 37




Humble beginnings I was born in Rajahmundry and brought up in Hyderabad, hailing from a humble family.

By Swarnalata Pothapragada


ife is a roller coaster ride. Standing true to this quote is the journey of Boddu Shatish, the proud owner of one of the best dealers of TVS vehicles in Hyderabad. Like gold that has to be heated and beaten to get that perfect shape and quality, Shatish has seen the depths of failure and the peaks of success that has made him a man of worth and a businessman of values. Standing through thick and thin of his journey is his wife Sridevi. She walked into his life and took charge of his well being and his family, allowing Shatish to focus on his professional endeavors. On a bright sunny morning, the couple speaks about their togetherness and fundas of life.

red | november 2018 | 38

My father Mr.Appa Rao used to work in ECIL and my mother Mrs.Krishnaveni has taken care of the whole family. I am the youngest of three siblings. I was never interested in studies. Yet at my mother’s behest, I pursued CA. Trade I joined the TVS MBOs training programme in servicing 2 and 4 stroke vehicles which was a CSR initiative. When the training was nearing completion, we were put onto different service stations. I chose Malakpet, where I was made to work as a cleaner and a mechanic, before I made up my mind on starting my own venture.

Initial step

right from day one and have

my mind. Whenever I have a problem or conict, I get a call

I launched an animation firm,

been appreciated by the brand

from my mother asking if everything is fine. In a couple of

which incurred heavy losses.

on various platforms and many

incidents, she was uncomfortable with my decisions and

I had to sell my mother's

occasions. We won a lot of

they did backfire. For instance, she did not say no to my

jewellery to pay the employees’

awards for sales and customer

buying the commercial land, but she was not comfortable

salaries. This created a rift

service. We took the lead and

with the move. We ran into heavy loss because of the

between my father and me.

started expanding. We also

Telangana agitation. So, I don't do anything that my mother is doubtful about.

However, I stuck to my guns

identified non-performing

and started my own workshop

dealers/sub-dealers and took

and authorized display center

them over. We faced many

A personal note

Shatish Motors at Boduppal.

odds and evolved setting our

I am addicted to my business. I love challenges, besides

I started it by selling a plot that

own standards.

bikes and cars which I drive with utmost safety. I am fond of clothes, watches and shoes. I don't drink but I am a foodie

we had in Vizag. The driving force

and love cooking. Post a two-wheeler accident in 2007 I have

Shatish Motors was doing very

It has never been a smooth

slowed on riding. I am a social animal and have a huge

well. Our concept of Night

journey. Also, I have a track

circle of friends. I love travelling and plan my vacations

demo went viral and was

record of messing up things

based on the school schedule of my children. I am an

emulated by others. I was duly

every three years. I invested in

extremely emotional person with a tinge of practicality.

rewarded and granted the sub-

a commercial property and was

I cannot refuse help to someone in need, though I was

dealership. Initially, it was a tad

duped. Once again everything

exploited many times. I am an optimist, believe in karma

difficult as we had no vehicles

went haywire. But I strongly

and think that our good deeds earn us rewards.

to sell. We ran the show with

believe in playing big and

the support of my friends and

failing big. I go with my gut and

contacts in the TVS dealers. In

stand by the results. The fact

2011, we started our showroom

that I am providing livelihood to

and workshop and managed

so many families motivates me.

them with great success. But

Success & failure are passing

the sales came down in 2012

clouds. But you should stay on.

and our performance in 2013

Though many ditched me on

was dismal. Things were going

this journey, I have been

messy and we decided to

moving ahead.

move away from TVS. Competition Shampoorna Automotives

Competition is inevitable in

Tired of falling sales and drying

every field. It keeps us on our


up funds, I decided to play big

toes. Competitors ensure that

and go ahead with Suzuki.

success doesn't get to your

When I was all set to take that

head and remind you that you

step, Anil sir from Sneha TVS

are not indispensable.

suggested that I should stick to TVS. I got the dealership and

Mother's support

Shampoorna Automotives took

My mother is my support

birth on 9 June 2014. We have

system. We speak very less to

been doing phenomenal sales

each other but she can read red | november 2018 | 39

Proud father I have 2 sons- Shabrish Krishnappa (9 years) and Mokshagnya Mohan Krishna (6 years). I was the boss at work and home too. But after my younger one was born, he has become the boss of the house. He is a bundle of positive energy. After my mother, if there is anyone who can read my mind, it is Mokshagnya. He keeps a tab on everyone's well being. I have to keep him posted about my whereabouts; otherwise, he tortures his mother, making her call me repeatedly. My wife takes care of their needs. I try to keep my kids grounded. I park my car away from the school, when I go to drop them because I don’t want them to boast of their father's stature. This may lead to financial barriers between them and their peers. I discourage them from watching TV and playing games on phone. I make them spend time with my parents, their mother and people. We dine together and go on drives. I believe generally children are good. It is we, parents, who spoil them. For our comfort or convenience, we get them into wrong habits.

of people from lower rung. Children are like blank paper: what you write on it is your prerogative. I want my children to be humane, good and responsible. Future I wish to start a restaurant and get into construction. When I was going through my lows, someone said that I was finished. I resolved that I will not only bounce back in my industry, but will also foray into his field and make a mark. Hence, I want to venture into construction though I don’t much like the field.

HE IS PERFECT FOR ME, SAYS SRIDEVI I saw him for the first time on our engagement day. By then I heard a lot of things about him, his business and his nature. So, when I met him I realized that he was exactly the same as I had imagined him to be. He has taken good care of me. Because of him,

Restrictions We feel insecure about our kids spreading their wings. We don't allow them to play with the children

I got a loving, caring and complete family. Amidst all his works and loaded social life, he ensures to take time for us.

C O M PAT I B I L IT Y M E T E R SRIDEVI IS SIMPLE AND HUMBLE Ours is an arranged marriage. We got married in 2008. When I met her, the first thing that hit me is her simplicity and humility. She is an honest lady who has no filters to her mouth. Good, bad or ugly she speaks out. When we were getting married I told her only one thing, that my parents are an indispensable aspect of my life. At no point in life, I will live away from them. Also, there is no restriction on anything and she can work as she has obtained an M.Sc degree. But I did tell her that if she is capable of balancing both home and work, then she

can go ahead. But the fact is she is quite opposite to me. I am a social animal and she prefers being at home. So, her priority has always been the kids, home and her limited circle of friends. I am happy that she has been taking care of the family so well. One incident stands out distinctly in my memory. I discovered that she suffered from motion sickness when we were on our honeymoon. HER FAVOURITES: Actor: Prabhas | Vehicle: Scooter Colour: Red | Food: Chicken

HIS FAVOURITES: Actor: Rajinikanth Food: Veg: alu fry, Non-veg: all Movie: Jodha Akbar Holiday destination: Any spot

Shoot by Dinakar Pamu



avi Krishna is humble, soft spoken and a businessman who acts with his heart. A humble beginning complemented with hard work and determination led to the creation of his brainchild Omni Express (International Courier and Cargo Services). On a Sunday afternoon, Ravi talks of how he connects the world through this effective medium.


SAFETY By Swarnalata Pothapragada


of Vijaya Dasami. Courier services

groceries and gifts for festivals for

I am an out and out Hyderabadi. Our

were a new phenomenon at that time

them. Initially, the most effective and

ancestors were agriculturists who

and were mostly used for sending

trusted option was sending them with

eventually deviated into the world of

cheques, DDs and important legal

a known person who was travelling

trade. I was exposed to the dynamics

documents. Things were going

abroad. However, it had its limitations

of business right from the age of 16.

smoothly till the internet wave

as there was limit on the weight

I am the only son and have four

gushed in. With the internet came in

individuals carried and regulations of

sisters. Initially, we used to run STD,

the mailing services that hit the

FDI were strict. We identified a huge

PCO. Over the period, telephones

market. However, every industry

gap here and decided to fill it with

forayed into drawing rooms and

when cornered by a setback, goes to

our expertise. Omni Express came

rendered us redundant. It was time

the next level. This evolution was the

into existence on the auspicious day

to think of some other option.

biggest game changer in the world

of Vasantha Panchami in 2005.

of international courier and cargos. The first step Thanks to my upbringing, I was very

The beginning

confident about starting my journey

Trends were changing and in 2000 a

as an entrepreneur. I laid my first

lot of Indians were going abroad.

step as the franchise owner of Speed

Their relatives in India constantly

and Safe Courier in 1996 on the day

looked for options to send food,

red | november 2018 | 42

The initial hiccups

All this has happened because

Business mantra

Though we had experience in

of our trustworthy and strong

Honesty and sincerity are the two wheels on which one

running a courier service,

partnership with DHL Express

should run one’s business. Of course, the ability to

venturing into this level of

and FedEx.

adapt to the changing trends and technology goes

courier and cargo was a bit

without saying. I have always believed that businesses

challenging. We had to

Through our transparency,

grow when one believes in mutual growth. The people

understand and embrace the

trust and goodwill, we could

associated with your business i.e. your employees,

new rules and procedures.

build a vast client base without

vendors and clients must also grow along with you. Only

Moreover, it was a new option

spending anything on the tools

then can it be considered successful. Mere money

for the consumers too. Hence,

of marketing. It is through word

making should never be the purpose.

it was the question of building

of mouth. I believe that any

trust between the two parties.

venture started on Vijaya


Meeting the food inspection

Dasami & Vasantha Panchami

Spread our wings to the remotest places in our country.

specification and obtaining

are bound to taste success.

We will be launching our new concept Omni on Wheels.

green signals were the other challenges. Since it was a new wave, international courier services were expensive. It was our experience, teamwork and market understanding that saw us through these years.

In this concept, the courier/cargo service will come to Competition

your doorstep. In other words, till date, customers have

It is a reality of life we must

experienced pick up and drop of parcels at the door, but

accept. Competition exists

with Omni on Wheels, a complete courier/cargo office

everywhere. To beat it, you

set up will reach you not just to pick up, but also to

should become synonymous

weigh, pack and bill. All the transactions can be done at

with the service you provide.

your doorstep and convenience.

For example, we say “get me a

The journey

xerox” instead of saying “get

It has not been an easy one,

me a photocopy”. We simply

but certainly, it was a good

forgot that Xerox is a company

learning experience. We have

that makes photocopying

managed to keep our clients

machines. Thus, over the

happy. The endeavour that

years, Omni Express has

began with a small team and a

become synonymous with

single office is now a brand

international courier. There are

with 135 outlets and more than

many players in the industry

250 staff working relentlessly to

and we respect their presence.

provide effective customer

We know our capabilities and

service and on-time delivery.

market presence.

The FDI approval which took nearly 15 days earlier can now be obtained in three days. Now, with increase in ight frequency, parcels are shipped in no time. Initially, 200 kg was a challenge, now, we handle nearly four tons. We are the shipping partners to more than 80 Telugu associations across the globe. We have been the shipping partners for the TTDorganised Srinivasa Kalyanam.

The humanitarian angle As we have grown in our trade over the years, I have always believed in paying back to society. Find a legitimate social cause and you see me there lending all support. Thankfully, we are well off and have the capacity to make a difference to at least some lives. We are in the forefront, not just with cash, but with support too. Shoot by Dinakar Pamu red | november 2018 | 43

Mar 21- Apr 19


Lucky for you:

Indigo, 15


Lucky for you:

Pink, 12

Most of you will receive unexpected gains. There is a possibility that you would be dragged into a controversy at work place. Travel is indicated, either for business purposes, or in connection with job. The climate is congenial for new investments and ventures. There is a possibility of the litigation or dispute you are involved in, be decided in your favour. The family atmosphere would be quite pleasant with harmonious. Singles are likely to meet their soul mates.

Dec 22 – Jan 19

Lucky for you:

Pink, 20

It may not be most ideal period, but it will be a good going. Businessmen must try to make the right choices out of the myriad options that come your way. Your friends will be ready with help. Employees can expect some glad tidings, but they should work diligently and give themselves a good start. As for the love sphere, the season finale will be stable. Singles must be confident. Householders need to take a break.

Business persons need to be aggressive and work in all possible directions simultaneously. But do not play a game that you cannot win. Employees can make significant upward progress, either in moving along the career ladder or gaining some financial benefits. If you are single, then prepare for the fact that very soon everything will change. Perhaps not quite the way you wanted, but sometimes your fate knows better, so don't act against circumstances. People with families need to control the situation. Whether you succeed or not depends on the strength of your authority.

Nov 22 – Dec 21


Apr 20-May 20


Lucky for you:

Orange, 21

You chart your destiny without depending on people and situations. You reach all set goals with high energy and drive. The career will reach its annual peak. Your job status has an effect on societal position. Business persons will take right decisions in financial matters. For matters of the heart, friends will be the key and you will be involved in their activities. Singles will make some great contacts. Spouse or partner will take control of your marriage. Your focus on love will help to resolve all compatibility issues.

Jan 20 – Feb 18


Lilac, 24

Lucky for you:

Blue, 25

If you work for yourself, complete the present projects before moving to a new one. Build self-confidence. For employees, it is a good time to prepare a platform. So explore the possibilities and analyze the alternatives. In love sphere, the level of responsibility goes up, but the results will also be impressive. Consider all proposals before taking a decision. Do not neglect friends even if you are feeling a little down. You need to talk with people and communicate with them. This period is very good for establishing relations.

Lucky for you:

resolve them by making adjustments.

attitude of the beloved. You can

could be due to the overbearing

partner will be a little stressful. This

success. Relationship with spouse or

a positive influence on your financial

entertaining people and this will have

spend more time partying and

social connections. You have to

You may require the assistance of

with emphasis on status and position.

Career growth will be phenomenal,

enough to create your own destiny.

You are independent and aggressive

Feb 19 – Mar 20

Sep 23 – Oct 22


Lucky for you:

Green, 19 Lucky for you: Brown, 23

You can expect high-quality results in business. Don’t go where everyone else goes. At this time employees can literally go against the flow, but should not trust colleagues. Your emotions can play a cruel joke. Keep them under control and you will be fine. This is a good period to establish new relationships. The strong-willed can change many things in love sphere. It is enough to stay true to yourself. Singles can count on some success in relationships, but only if they are willing to compromise.

Jun 21 – Jul 22

Lucky for you:

Magenta, 27

You are assured of great monetary influxes. You will be aggressive and this energy will be put to good use. You have a well-loved and deserved work-life, love life, health and marriage. Remember to maintain a balance between professional and personal life. You will progress at work with minimal conflict from co-workers. There will be no dearth of opportunities and ideas. Don’t leave your current project. Your spouse shall take an interest in your academic and intellectual skills. You both should plan a romantic dinner.

The emphasis should be on others and their welfare. This is not the time for self-interests. You have to adjust to people and situations. With a good social life, you will be in great demand in circles. Career will be in focus and it is advisable to reach monthly targets. Monetary issues are not on the radar. Though you have the liberty to take decisions, you are in no mood to take action regarding the financial affairs. A plethora of opportunities are indicated, leaving you in confusion. If you are into fine arts, love may happen with your fellow- students or even with seniors.


Oct 23 – Nov 21


Lucky for you:

Orange, 13

Home and family will dominate the scene. Personal concerns will fade into the background. You will be able to achieve your life’s ambitions which will bring prosperity. Sales promotion and marketing efforts will improve finances. Your earnings will be boosted by real estate and household items. Money comes effortlessly and through enjoyable means. A blissful period for love life, singles will have many chances to form romantic partnerships. Ties with your spouse or partner will be lively and cordial.

LEO Jul 23 – Aug 22


May 21-Jun 20


Purple, 18

Lucky for you:

Red, 20

You will progress well in career. Determined and focussed as you are, you will achieve financial stability. There is a fair chance of promotion and financial rewards. Business persons too will witness financial growth. Your power and enterprise help you. Relationship with the beloved will be pleasant. This will bring a lot of cheer in all aspects of life. You will reach all the targets. Your spouse or partner, family and friends will be of great assistance. Singles will find their partners.

Lucky for you:

It is an extremely beneficial period for business persons. A good time for new ventures and is good for the employed too. You may undertake fairly extensive travel. Singles will find romantic partners. There will be a high level of socialisation at work. In marriage, you may experience some turbulence. It is an excellent period for your children, who may notch up notable achievements. Children pursuing the fine arts would have an inspired spell.

Aug 23 – Sep 22



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