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`50/MAY 2018 - VOL. 07 | ISSUE 07 VIZAG




Srinivasan comes with dazzling trinkets and latest techniques


She mentors women entrepreneurs globally, runs the local brewery too




Satya, the man behind the fine dining restaurant, shares the latest menu

HE RAISES A TOAST TO A FRESH TREND Harsha adds a new feather to the city's cap with his Ironhill Brewery



She creates breathtaking interiors, turns homes into inviting havens



ow, what a relief to have rains lashing down the blistering heat. But unseasonal rains cost farmers their crop. Weather experts term it as a result of global warming. Whatever may be the reason and whoever suffers, the rains brought out a bitter reality to the fore that our cities- Smart or otherwise- are not fit enough to face vagaries of weather. This is clearly seen in the aftermath.



Rasagna is a busy Eve, with her fingers in many pies. Ask her how she juggles her most happening

B.Sunita Naidu has been designing home interiors for more than a decade. Beautifying many abodes, besides her own, she arrives at an understanding that nothing can be more comforting than an inviting home that connects to nature. We offer a few glimpses of the Designer par excellence and her craft.

Chandra Mouli Tippala, Publisher

I wish the rains continue the shower of joy without disturbing our regular routines and lives.

Sriharsha Tripuraneni, Managing Partner of Ironhill, figures in our GenX. His story tells us that one need not follow the run of the mill trajectory of earning degrees and landing jobs to be successful. In fact, he was never serious about academics though he obtained a degree from a UK university. He is creating ripples with his facility.

Satya Sriram Valluri has brought in an eatery that offers innovative concoctions to the delight of city foodies. Cuisine serves some new delicacies from the kitchen of Pepperazzi The Diner.

Gorgeous Tamannaah seems to be running between film shoots and award functions. Yet, she obliges us with an interview. Haute column records the chat. Jewel One is here, honouring the city with its first ever outlet in the state. We could engage its CMD, K.Srinivasan, who was here to get a feel of the place, in a Trade talk. He recounts his phenomenal rise to the top of the jewellery industry with his honest efforts and hard work.

microbrewery Myz-Uno, firm Vossoa and welfare activities like mentoring women entrepreneurs, and she responds in full spirit that there has to be a way where there is a will.


The inundated roads, overowing drains and a messy beach road are the giveaway. Custodians of the city should own the responsibility for it and take necessary measures.


Front Office P Moulika

Accounts & Admin R Chaitanya Kumar

Sr. Executives-Marketing P Arjun M.V. Raju

Asst. Manager Advertising K Niranjan Jagadeeswara Reddy

Dy. Manager Circulation Faheem Siddiqui

Dy. General Manager Corporate Affairs Selvaraj Dominic

General Manager Corporate Affairs Rajesh Babu Guntu

Printed, Published and Owned by Chandra Mouli Tippala. Printed at Kalajyothi Process Pvt. Ltd., 1-1-60/5, RTC X Roads Hyderabad - 500 020. Published at Red Publications D. No. 14-36-9, Vikas Nagar, Pedagantyada, Gajuwaka, Dist. Visakhapatnam, AP. Editor: Tippala Divya Reddy.

Design Strategy

Publication Consultant K Raghuram Raju

Image Processing P Venkatesh

Visualizer K Shankar

Sr. Photographers Dhana Vijay Dinakar Pamu

Feature Writer Chandrika Mantri P Swarnalata

Sr. Feature Writer Anahita Ahuja

Editor-in-Chief V Sarada

Executive Director T.V. Vijaya Kumari

Publisher Chandra Mouli Tippala



Red Eve

Red Designer

The first Indian to get an MBA degree from UCM, Madrid; launched her first firm Vossoa when she was just 23; heads Myz-Uno; guides women entrepreneurs and provides support to many villages. That’s Rasagna for you.

Sunita had overcome a devastating personal tragedy and faced life head on. Refusing to be bogged down by fate’s designs, she is marching ahead on her chosen path of creating cosy corners for people. Her aesthetic sense is worth mentioning.


48 Red Trade It is yet another rags to riches story. K.Srinivasan, hailing from a humble background, made it to the top of the world and rubs shoulders with ace gold merchants. He gives details of his brand Jewel One and his journey.

K.V.S.Sridhar is an avid cricket fan. This is an understatement as far as he is concerned. He is setting up a high-end academy to groom the future generation of cricketers. Kandukuri Cricket Academy is all set to open its doors to budding talents.


Red Sport

46 Red GenX Sriharsha Tripuraneni, Managing Partner of Ironhill Brewery, is the epitome of perfection. It is only a few months since the launch of Ironhill Brewery, but beer-lovers have taken an instant liking to it. His wife Pallavi has his back in all his endeavours.


FASHION & DANCE CONTEST Risali Institute of Management and Little Ducklings Pre-School held Beat Busters, a fashion (7-15 years) and dance (1535 years) contest at VUDA Children’s Arena. Moonpower Srinivas organised the event. Minister Ganta Srinivasa Rao was the chief guest. Sunil Reddy, Director, Risali, graced the event. Mallika, Principal, Little Ducklings Pre-School & Sheetal, political leader, judged the ramp walk. Choreographers Bhuni & Bobby judged the group dances. Ganta, along with the judges, gave away prizes to the winners.

SHOPPERS' DELIGHT A two-day J8 Exhibition by Jayasudha Kapoor was organised at Novotel Visakhapatnam Varun Beach. Jayasudha and Subhashini Nidathavolu of J8 and Amit of Sri Ashoka Jewellers inaugurated the exhibition. An outstanding footfall of 1500 was recorded for the event. Exquisite collection of saris and dresses designed by Jayasudha, besides stunning jewellery pieces of Sri Ashoka Jewellers, was on display. Lakshmi Kishore (Varun Motors), Sarada Ganta and others graced the event.

FOR THE GOLFERS Vihar Hospitality & East Point Golf Club held an event to celebrate the success of Captain’s Cup. The participants of this tournament along with their family members attended the event held at East Point Golf Club. Dr.Shyam of Drums of India from Bengaluru had the audience in awe with his power-packed and interactive performance. The mesmerising performance of Prince Dance Group, a troupe from Berhampur and winner of India’s Got Talent, enthralled all.

NEW LOOK OF SR SHOPPING MALL MLA Peela Govinda Satyanarayana inaugurated the revamped branch of SR Shopping Mall at Anakapalle. Actress Lavanya Tripathi lit the traditional lamp. The who’s who of the city attended the opening. Prasad Reddy, Ramana Reddy and Keshav Reddy, Directors, graced the occasion. Lavanya said, “SR Shopping Mall has been providing exquisite attires at affordable rates for the past 10 years. I am sure it will continue to do so.” S.R.Gopinath Reddy, MD said, “The overwhelming response we received, encouraged us to open two more malls in the state.”

NEW VENTURES LAUNCHED Parandhama Naidu, CMD, Charan Group, along with the directors of the company launched the brochure of their two new ventures. One is at Anandapuram and the other is near Raghu Engineering College. A whopping 800 guests were there to wish Parandhama, who expressed his joy and said, “We are grateful to receive such an overwhelming response.” Babu, MD said, “Charan Group is known for providing the best services at affordable rates.”

GRAND RE-LAUNCH OF ANDHRA AX Siddharth Gandhi, CEO, Autoform India, inaugurated the renovated store of Andhra Ax, the most-preferred shop for all the latest car accessories. The who’s who of the city attended the opening and were spotted singing praises of Andhra Ax’s exhaustive list of products. Sanjay Agarwal, owner of Andhra Ax said, “Most people are quite happy with the basic tech that comes pre-installed in the car. But if you want to opt for a glamorous look for your car, there are quite a few handy accessories that one should invest in.”

FOR THE ART LOVERS Jumana Topiwala held her annual exhibition-cum-sale of paintings & hand painted accessories-Art Works at WelcomHotel, Grand Bay providing a platform for her students. Vice-Admiral Karambir Singh, Flag Officer Commanding in-Chief, Eastern Naval Command, inaugurated the event. 30 artists displayed 160 exquisite paintings. The who’s who of the city were all praise for the top-notch artworks provided at affordable rates. Jumana said, “From water colours, acrylic to charcoal, all mediums were used.”

MF.KHAN LAUNCHES NEW STORE MF.Khan launched its 4th store. HRD Minister Ganta Srinivasa Rao inaugurated it. MLAs P.G.V.R.Naidu, Velagapudi, Vasupalli Ganesh Kumar and Palla Srinivasa Rao, MD, CMR Group, Mavuri Venkata Ramana, Chairman, Kankatala Group, Mallik, Hameed and Riaz Khan of Raymond, Ranjit of Sanghvi Jewelers and Ranga of MVS Jewel Park were present. Nearly 300 people attended the event. Owners Akbar Khan, Jilani and SM Ali said, “This is the first of its kind exclusive bespoke showroom in the city.”

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RALLA BELLA ANNUAL DAY Ralla Bella International School, held its Annual Day Celebrations-2018 at VUDA Children’s Arena. O.Naresh Kumar, CEO, Symbiosis, Mallik, Chairman, Kankatala Group and Chandu Tippala, CMD, red Magazine, graced the occasion. Grade 4 & 6 students kick started the event with a mesmerizing Ganesh Stuti performance, while grade 1 students, dressed in attires of various countries, showcased the importance of unity and peace. Moreover, the folklores of different states was beautifully presented. Subha Dalai, Founder & Principal, applauded the hard work of the students and staff.

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FITNESS EDGE LAUNCHED Nitai Sevini Mataji of ISKCON inaugurated Fitness Edge, a fitness center. She appreciated the efforts of the owner Ramya Adimulam who aspires for a healthy lifestyle among women and children. Dr.Pavani inaugurated the MD’s chamber and was all praise for their new concept of cross fit training. Dr.Kavitha, Managing Partner of Drop N Go and Director of ABC Hospitals, lit the traditional diya. Kavitha said, “Having a centre of this kind in Madhurwada, where there is a need for such fitness activities, is just great. I wish Ramya all the best in her endeavour.”

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BIG MILESTONE FOR VAIBHAV Vaibhav Jewellers unveiled a new logo and launched the fine jewellery boutique Visesha (third oor of V Square). Ganta Srinivasa Rao, HRD Minister, V.Prabhu Kishore, Chairman, and his wife Lakshmi, Director, Varun Group inaugurated the boutique. Mallika Manoj Grandhi, CMD, Grandhi Amarendra, ED, R.Satish, CEO and Keerthana, Director, Vaibhav Jewellers were prominently present. It was also a proud moment for Vaibhav Jewellers as J.Raghunath, GM, Marketing Vaibhav Jewellers, became a Guinness World Record holder for conducting the largest sales lesson for 53 minutes on effective selling skills and cold calling to 328 management students.

VAIBHAV NOW AT GOPALAPATNAM Vaibhav Jewellers launched its 11th showroom at Gopalapatnam. HRD Minister Ganta Srinivasa Rao inaugurated the showroom. Vaibhav announced two attractive inaugural offers, valid only for five days and at this showroom, at 9% Value Addition on all plain gold jewellery and Rs.1500 off on per kg of 925 sterling silver articles. Mallika Manoj Grandhi, CMD, Grandhi Amarendra, ED, R.Satish, CEO and Keerthana, Director, Vaibhav Jewellers were prominently present. Minister Ganta congratulated Vaibhav as it bagged the award of India’s Small Gaints by Ministry of Small and Medium Enterprise, Govt. of India & SME Forum.

UNIQUE MARKETING STINTS OF VAIBHAV Post the logo launch, Vaibhav Jewellers conducted a few never-seen-before marketing activities. A two-day exclusive ‘VJ Entertainment Zone’ with fun and frolic games like archery, bull ride, rock climbing, paint ball, etc was set up at Varun Beach Park. Nearly 12,000 people attended and took part in the activities. Foam clouds with the new logo mesmerised the viewers. Five boats with well-lit out-of-home boards of the new logo sailed between the Kalimata Temple and the Submarine for three days.

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TEENY BOPPERS MOVE ON The Moving On ceremony of Teeny Boppers Playschool & Kindergarten was held at VUDA Children's Arena. Poonam Shah Srinath, Founder and Correspondent, handed over certificates to the students. The guests appreciated the breathtaking galaxy theme of the event. The children were at their creative best as they sang and danced shedding inhibition. 16 mothers, who provided healthy school meals to their children, were crowned, presented a Healthie Foodie Mommy sash and a certificate. Poonam and students released colourful balloons. Parents and children had a gala time getting clicked at the attractive photo booths.

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RECIPE FOR SUCCESS Women’s Wing of Vizagapatnam Chamber of Commerce and Industry held Recipe for Success, a free training and marketing meet to enhance the skills of foodpreneurs. President, Sonal Sarda and Secretary, Sandhya Godey, presided over this event to the delight of packed meeting hall of VCCI office. The food court was set up in the atrium of Dutt Island, where budding and established chefs put up their food and merchandise for sale. Rama Devi, Founder of Association of Lady Entrepreneurs of India spoke about the basics of starting a business, upcoming business opportunities, etc.

GRAND LAUNCH OF JEWEL ONE Pydah Krishna Prasad, Chairman, Pydah Educational Institutions inaugurated the first showroom of Jewel One, South India’s popular jewellery brand and the retail arm of Emerald Jewel Industry, at Asilmetta Junction. Mavuri Venkata Ramana, MD, CMR Group, Suresh Kumar Jain, MD, Navaratna Estates and Silpa Kankatala launched the gold, diamond and silver counter respectively. Rajendra Jain, MD, Swarovski India, Venkkatesh, Business Associates, Jewel One, Chennai, Uppalapati Radhadevi and Agraharapu Ammadu lighted the traditional lamp. Muthukumar, AGM Operation, Jewel One said, “We are grateful to receive such an overwhelming response.”

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RED SCREENS CHARITY SHOW red magazine, as part of red on a Mission-2, screened two special shows of Mahesh Babu’s Bharat Ane Nenu at Mukta A2 Cinemas and Inox Beach Road. It attracted a record number of spectators and city’s who’s who. In step with the magazine in this charity initiative, were KVR Estates, Terracon Projects, Pepperazzi The Diner, Swathi Promoters, Ironhill Brewery and HiFi Entertainments Pvt. Ltd. The proceeds of this 12th screening will be utilised to provide mobility equipment for differently abled children who are underprivileged. Chandu Tippala, CMD, red magazine thanked all those who supported the noble cause.

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DROP N GO 2.0 LAUNCHED Dr.Kavita & Sriharita launched Drop N Go 2.0, a laundry house with state-of-the-art machinery from Germany, at Green Industrial Park. Mallik, CMD, Kankatala Group, S.A.Rehman, former MLA and VUDA chairman, Mavuri Venkat Ramana, MD, CMR Group and Jeeja Valsaraj, Director, Coastal Corporation Limited, graced the event. Kavita and Sriharita said, “We want to take laundry as an industry to the next level by building an eco-friendly organisation that complies with best laundry practices at an international level.”

BIGGER & BETTER HIRA PANNA The clients who have been associated with Hira Panna Jewellers were in full strength at the grand launch of the revamped store. Sabbam Hari, Former MP, Sharda Ganta, M.Venkat Rao, Mavuri Venkata Ramana, MD, CMR Group, Naresh Kumar, CEO, Symbiosis, Phanandra Babu, President, Waltair Club, besides others, were prominently present. Director Mahendra Kumar Jain said, “Our heterogeneous clientele for the past 25 years, from Australia, USA, Dubai, London to India etc, speak for our popularity across the globe.”

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GRANDE - 11 BE SMART TO INVEST IN SMART CITY @ Vangali (Near Aripaka) Sabbavaram - Chodavaram Highway





Rs. 5,499/Per Sq.Yd. Corner Plots 10% Extra



Entire Layout Has Been Designed As Per Vaasthu Entrance Gate With Beautiful Arch Compound Wall For Entire Layout Jogging Track Avenue Plantation For All the Roads Well Developed Parks & Children Play Area Overhead Water Tank Water Connection For Each Plot Electricity with Transformers Black Top Roads 24 X 7 Security ( Round the Clock Security) Rain Water Drains

Flat No. 204, 2nd Floor, VIP Towers, VIP Road, Visakhapatnam - 530003

Cell: 7331167845 / 7331167847

JD ANNUAL DESIGN AWARDS JD Institute of Fashion Technology held its Annual Design Awards ceremony. 23 students showcased 85 exquisite garments based on theme ‘Change’. This is a platform for the students to showcase their talent and work with leading designers & brands. Rupal Dalal, Executive Director, JD Institute of Fashion Technology, Pradeep Kattamuri and Uday Tej Padmanabhuni, Centre Directors, Bina Lalwani, renowned interior designer, Chandu Tippala, CMD, red magazine and Dora Swamy of Brandix graced the occasion. Rupal said, “I am elated to see great potential in my student designers.”

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Oh, for that

Thai Touch


ong working hours, never-ending domestic chores, awful stress and annoying traffic snarls…well, after a tiring week, it is time to loosen up the strained neck, knead the stress out of your limbs and soak those blues away. Take a break from the daily humdrum and check yourselves into Nirvana Thai Spa. It is called Nirvana for a good reason. Here, you can indulge in some sigh-inducing massages and tons of much-needed pampering and come out rejuvenated and all set to take the world head on. Located at Balaji Nagar, VIP Road, this tranquil spa is sprawled over 2,700 sq.ft. Your ‘feel good’ experience starts at the very foyer that is donned with Buddha pictures and the soothing muffled music. The pleasant lighting, set up in an ingenious manner, accentuates the interiors, creating a sense of serenity and calmness. The six elegantly done up and spacious massage rooms are equipped with state-of-the-art shower facilities.

products to provide that refreshing and rejuvenating experience.” We highly recommend their Body Scrub Massage, which includes 45 minutes of scrub and another 45 minutes of massage. It not only exfoliates and hydrates your skin but leaves it soft and smooth. This treatment is priced at Rs.3,500 for 90 minutes. They add, “That we have received an overwhelming response is evident from at least 15 customers per day. Some attractive membership plans are on the anvil.”

USP? They assert, “Our pocketfriendly rates! The price range of Deep Tissue Therapy starts from Rs.2,900 & Swedish Massage/Thai Yoga Massage from Rs.2,500. Our inaugural offer is going on: 20% off on all our services.” Be there once and you are sure to recommend it to a friend or a partner, who has been cribbing about the inevitable pressures and pulls of modern life.

Franchisee owners, Ch.Srinivas and B.Naga Pratap say, “Our services include Deep Tissue Therapy, Swedish Massage, Thai Yoga Massage and Body Scrub Massage. Our team of four well-trained masseurs makes use of only top-notch Timings: 10:00am to 08:30pm (Open on Sundays) | Contact: 0891-6666568, 7997443111 red | may 2018 | 36


sound-proof and gypsum partitions, ergonomic chairs and a whiteboard to get those creative ideas flowing. Need a break from brain-racking? Well, there is a dedicated corner to unwind on the bean bags and share thoughts with co-workers in cool conversations. What really caught our eye was their colourful and vibrant coworking space - ‘Social Hub’. This open-space is ideal for freelancers and developers who can connect with like-minded individuals to build their effective network.


icture this: As a start-up founder or an entrepreneur, you don’t want to spend a bomb to set up a fully-furnished & well-equipped office or enter into a long-term rigid lease agreement. Well, as there is a solution to every problem, you have a viable option at hand provided by Qubexpro. Strategically located on the 4th floor of Lifestyle Building, Siripuram, this is the first-of-its-kind business center in the city to offer state-of-the-art workplaces. It is the brainchild of a husband-wife duo, I.A.Siva Prasad and Swetha Rao. Sprawled over 10,000 sq.ft., Quebxpro has 39 centrally air-conditioned and ready-to-use workstations, including

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meeting rooms. They are equipped with top-notch amenities like high-speed internet connectivity, 24x7 secured access, business equipment-printer and photocopier, complete power backup, LED screens, reception, housekeeping and pantry services. Each office space can be booked for one person or the whole team for an hour, day, week, month or years. You can even upgrade or downsize your workspace as per the growth and demands of your business. All this at a budget-friendly rate!

Siva says, “Our in-house team offers you that much-needed administrative back-office support, giving enough time to focus on your business. You can offer the ‘first impression’ vibe to clients, as they are greeted in style at the very doorstep. The professional ambience and premium infrastructure we have created further add to it.” Response? He asserts, “Great! It is just a month since the launch and we have recorded 39% occupancy.” So folks, pack your laptops, move in right away and let them fend for you.

Even a cursory look at the facility reveals that thorough attention has been paid to every nook and corner of each cubicle, replete with fire-resistant carpets,

Timings: 8:00am to 8:00pm | Contact: 0891-6686771, 9121166912, 9121166913 Website: www.qubexpro.com

They care for your



ndhra Ax is a one-stop destination for car enthusiasts who want to embellish their spanking new car or spruce up their old car with exquisite and trendy interiors. Established by Sanjay Agarwal, this 1,500 sq.ft. (500sq.ft. display and 1000 sq.ft. seat fixing and stock area) store, strategically located at Ram Nagar, has it all - seat covers, mats, audio systems (woofers & amplifiers), alloy wheels, sun control window films, health cushions for back and neck, perfumes, steering covers, mobile chargers and holders, car care products, leather tissue boxes, etc. Sanjay says, “We are the only franchisee owners of Autoform in the state, which is the leading provider of top-notch and premium quality car seat covers in the country. We are also the authorised dealers of JBL, Pioneer, Sony and Blaupunkt (audio systems).”

Goldsun, C Track, M Tek (guards and carriers), Memory Foam (cushions), 3M (care products), to name a few. The price range of seat covers for small cars is from Rs.7,900 to Rs.12,000, Sedan from Rs.9,000 to Rs.14,000 and SUV from Rs.11,000 and 18,000. The cost of audio systems ranges between Rs.3,900 and Rs.47,000. No wonder, the store is always buzzing with customers. Sanjay says, “We have noticed that mostly youngsters want to go for that oomph look and want to acquire the trendy and the latest to flaunt. Naturally, their joy doubles when people notice their newly-acquired gadgets and rave about them. ”

provide high-end customised leather covers of Autoform for the steering wheel. The customer need not look at anywhere else to get it stitched. We have our own crew doing a perfect job. This process takes at least 2 hours. We assure 100% customer satisfaction with high-quality products and services, that too at affordable rates. Our well-trained team of six is ready to help you make the right choice.” So folks, all you need to do is to drive-in to the cellar parking and drive-out, making heads turn with fresh and refurbished looks.

USP? “We are the first in the city to

Andhra Ax also deals in renowned brands like Top Gear and Capdase (7D leatherite mats); Polk Audio, JVC, Kenwood (audio systems);

Timings: 10:00am to 09:00pm Contact: 9966202084, 0891-6617894 red | may 2018 | 40

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ple uccess u o C tS e Swe


ifting is always a pleasure for both the giver and the recipient, but the person who created the gift getting emotionally involved in the process is unheard of. Yes, that is the unique Cake Story, owners of Happyoi, Dimpu Sanagapalli and his wife Niveditha have scripted. Explaining their innovative concept, they say, “We click pictures as we deliver the goodies. We create a collage of these pictures, adding a few snaps supplied by the customer. What comes as a literal icing on the cake is our message that beautifully depicts the relation between the sender and the recipient. It is posted on our Facebook page.” You may call it their USP, but we say it is going that extra mile. It’s all joy right from the word go. Because I’m happy is bound to play in the mind as you step into the cute and quirky space with unique slate gray walls and the canopy of colourful ropes. Located in Visalakshinagar, the 1,200 sq.ft.- chic eatery boasts of 30 covers, including an al fresco space highlighted by fairy lights.

Chef's Special 6 in 1 Pizza

Kitkat Thickshake

coffee, desserts, thick shakes and mocktails. We serve crave-worthy omelets with crunchy toasts all day long.” Their signature dish is Chef’s Special 6 in 1 Pizza. Each slice comes with exclusive veg or non-veg toppings. Pick your cut. If you are looking for a winner, gorge on their Lasagna. One bite into Sizzling Brownie with Ice-Cream, and you will be left drooling for more and more! Place an order of cakes and flowers and they deliver it anywhere in the world. Locals are privileged to an extra treat as Happyoi can send them dry fruits and cupcakes too! Niveditha bakes the cakes when it comes to local orders. Don’t be surprised if you spot her or Dimpu at your doorstep with your order!

Classic Chicken Burger

They have tied-up with renowned bakeries and florists across the globe, and are members of India Florist Association. Clients from the US, Germany, UK, Canada, Sydney vouch for their punctuality and quality fare. Local response? 300 walk-ins in the first week. Need we say more?

“On our exhaustive menu are quickiesburgers sandwiches, pizzas, pastas, Mexican rice, lasagnas, noodles, Araku Timings: 10:30am to 10:00pm | Contact: 9866569090 Website: www.happyoi.com | http://www.facebook.com/Happyoi.Happyoi/ red | may 2018 | 42


Accessories are becoming more and more important every day. A strong piece of jewelry can make a simple outfit look elegant,” says renowned fashion designer Giorgio Armani. All those who relate to this quote have one destination to look at the revamped outlet Hira Panna Jewellers. The renowned and trustworthy brand with its roots firmly entrenched in the city for the past 25 years, needs no introduction but its new look certainly demands attention.

Located opposite RTC Complex, Dwarkanagar, this outlet offers an exquisite and stunning collection of necklaces, jhumkis, vardhanams, baju bands, bangles, rings, studs, pendant sets, and what not in gold, diamond

and platinum. Director Mahendra Kumar Jain says, “We have launched pink gold diamond jewellery which is never-seen-before in the city. They are an alluring option for those who want to skip the traditional pieces, and try something classy, trendy and, of course, elegant. Check out our sparkling and captivating black diamond collection. It is bound to take your breath away. Best part: we only deal with E-F VVS1 Flawless category of diamonds (highest quality).” This brand also offers a few pieces done with pressure setting.

assured of high-quality products. We even have an in-house production team in Mumbai. So, if you are looking for a particular design, we can customise and have it delivered within less than 48 hours,” he says. Response? “Oh brilliant! We have received an overwhelming response with the who’s who of the city visiting the store. I must admit that our mesmerizing collection of harams, gutapusalus and diamond necklaces are always in demand, and have garnered rave reviews from our esteemed customers.”

USP? “Every piece of ours goes through a rigorous and multi-layered quality check before it gets displayed. So, our customers can always be

Timings: 10:30am to 08:30pm | Contact: 0891-2748006, 0891-2541263

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f you have set up a new showroom or shop and want to install top-notch CCTV cameras, besides a state-ofthe-art billing system, then Navaradhi Technologies should be your first choice. Located at Balayya Sasthry Layout, Seethamadhara, Navaradhi not only offers an exhaustive range of security

bluetooth and PoS printers, barcode scanners, cash counting machines, paper shredders and cash drawers. S.N.Chaitanya, MD, says, “We are authorised distributors of BioMax, which is the most preferred brand in the country for biometric solutions. Besides, we only deal in premium brands

THEY DO IT RIGHT THE FIRST TIME systems – from CCTVs, biometrics, access control systems, fire alarms, door locks, EPABXs, walkie-talkies to turnstiles, vehicle tracking systems, video door phones and monitor sensors - but also point of sale (PoS) machines from billing machines, hand held machines, android billing system, KOT displays to label,

like Epson, Honeywell, TVS Electronics, Samsung, Bosch,

offers better picture quality, user-friendly, compatibility with a wide range of software, off-site storage and management, etc. Besides, he believes that every business should opt for access control systems to provide a safe working environment for employers and employees too. He adds, “We are proud to have a strong network of clients from hospitals, hotels, restaurants to supermarkets, shopping malls, IT companies, to name a few. In fact, our biometric solutions and PoS systems are always in demand. Here, I want to add that our rates are very budget-friendly.”

Timings: 9:00am to 7:30pm Contact: 9246634589, 9885223770

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s there a youngster who has not dreamt of walking (or running to be precise) the path of Tendulkar, Dhoni or Kohli? Well, how many of them can give a go-by to academics to be cricketers? Mr.K.V.S.Sridhar, Secretary, Kandukuri Bangaramma Educational Trust comes up with a great viable solution. Come June and cricket enthusiasts can dabble both in cricket and education. Sridhar has been brought up in an entrepreneurial ambience. Obtaining BA and MBA degrees, he till recently ran Sailors Maritime Academy as its Director. Later, he floated Sri’s Maritime Academy. Sridhar’s heart and soul are always with irresistible cricket. He has given shape to his dream and established Kandukuri Cricket Academy (KCA). His interest in the sport naturally got an additional impetus with his second son K.Sai Satwik proving his prowess on the pitch and was chosen to be the first standby for the Andhra state under 14 cricket team. His wife Saritha is one of the Directors, making KCA an all family-venture. Sridhar seemed to have laid a sound foundation for this high-end academy, and is full of plans for the academy.

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Genesis Cricket has been my passion. So, with an aim to do something in this field, I am coming up with the first-of-its-kind cricket academy in the state, which will lure aspirants from all over the country. We have no dearth of talent; I am sure you can find it in every corner. It is just that the children with spark in them need to be mentored, trained and guided in the right direction. Objective My objective is to coach aspirants, imparting fine nuances of the game. I needed to go away from the city to Dakamarri for the right venue. The complex to be built in the 10-acre land will have everything. KCA is having another cricket coaching facility in Yendada. We have tied up with Delhi Public School (DPS) at Anandapuram and have been coaching students, providing them transport and food. The first Innings I can assure that KCA will be an ideal platform for young cricketers not only

to hone their skills but also to rub shoulders with the best. At present, more than 50 students are undergoing rigorous coaching on the Yendada campus. We have four boys and two girls who are state players. We have four BCCI-qualified coaches stationed here for three sessions - 6:00am to 8:30am, 4:00pm to 6:00pm and 6:00pm to 8:30pm (under lights). Admissions for the Dakamarri campus have started now. Children from 4th standard to 12th are eligible to apply.


camps and one-on-one training sessions spearheaded by world-class coaches. They have developed our multi-sport in-school curriculum and activities like domestic/international tours, etc. A few KOOH coaches will even guide our students.

One-To-One Coaching a) KCA offers individual coaching for those who want to improve their technical, physical and mental skills. So that when they mark their run-up in the big play, they are at home. b) All sessions are held by qualified and experienced coaches and former Indian cricket stars. We have Apurva Desai, a BCCI National Cricket Academy accredited Level C Cricket Coach; Hitesh Goswami, BCCI Level C Coach; Abhishek Nayar, renowned Indian international cricketer, etc. c) Bowling & fielding machines & video analysis are used for detailed assessment of the skills of the player. We will have nine BCCI qualified coaches at the Dakamarri campus. Exchange programmes a) We have collaborated with KOOH Sports that provides sports education at various schools across the country; conducts high-performance training

b) Every year, Sydney Thunder, an Australian cricket team that competes in Australia’s domestic T20 cricket tourney Big Bash League, will choose five children from our academy to play matches in Australia. This exchange programme will be a brilliant opportunity as they will be exposed to varied playing conditions, advanced techniques, educational systems and cultures. More in the offing a) 80 and 50 yards two cricket grounds b) Well-equipped indoor stadium & gym c) 8 box nets with LED floodlights d) Speedo meter

f) Fully air-conditioned boarding facility g) Fitness trainer & physiotherapist. Cricket Exclusive Package We will focus on only 40 boys/girls, who are serious about this sport. The child will attend school for only four days, and the remaining three days, they will undergo intensive training. DPS will send tutors in the evening to teach those students who missed their regular classes. Response We are proud to say that we have received ‘n’ number of calls from across the country. I am sure my endeavours will evoke a positive response. Future Plans We also plan to promote other sports like football, basketball, badminton, etc. at the Dakamarri campus. We also plan to lease out the grounds to corporates and government so that they can host their matches. We are coming up with a good restaurant where they can dine. We hope to organise sports events for schools, and even inter-school tournaments.

e) 5 practice nets with turf, astro turf and cemented wickets

5:30 am: Pick up from home by KCA bus

6:00 am-7:00am: Fitness session at KCA with trainer

7:00 am-7:30 am: Shower/breakfast

8:30am: Depart to DPS school by KCA bus

8:30am-2:20pm: At DPS school

2:30pm: Lunch provided by KCA

3:15pm-6:15pm: Cricket skills and practice session with Apurva Desai

4:30pm: Snacks

6:15pm: Departure from KCA ground to home by bus

Every alternate Sunday, there will be an open net session and a practice match




Contact: 9393838375, 9676662266 Email: director@kcavizag.com Website: www.kcavizag.com

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hat has a girl from Srikakulam in common with one of the world’s richest trade tycoons Amancioortega? Yes, the alma mater, Universidad Complutense de Madrid (UCM). She is the first Indian to get an MBA degree from this Spanish University, whose portals many stalwarts walked. Everything about her appears to be unique, starting from her name. “The credit goes to my mother. Rasagna (Joyful) is picked from Lalitha Sahasranamam,” says the happy looking Rasgna as she settles down for a tetee-tete at her talk-of the town brewery MYZ-UNO.

By V. Sarada EXCERPTS Reminiscences My father Mr.Dharmana Rama Rao is a retired bank manger. Mother Mrs.Padma Praveena, though qualified, chose to be a home-maker. As the only child, I monopolize their lives and attention. After schooling in Gayathri Vidya Parishad, Srikakulam, I came to GITAM University for engineering and later went to pursue my MBA in UCM. I started a Smart City and Strategy consulting firm Vossoa along with my husband in Madrid and started its subsidiary in India, naming it Motherland Infra P.Ltd. I also entered brewery/hospitality industry at home. To burn the stress and restore my energy levels, I practise the Spanish Baile – Flamenco and participate in community events. On the spiritual front, I am passionate about astrology as it is a combination of Astro-Physics and Planetary Mathematics. The new brew I am a passionate traveler and visited more than 40 countries to understand varied cultures, business dynamics and livelihoods. My take away included the prerequisites of Smart City. There is a particular stress on the ‘family dining’ culture in Europe. People find it convenient to meet their kith and kin at brew pubs, which cater to all ages. Bringing it to India, I invested in a Bangalore-based microbrewery, which gave me an insight of metro markets. Family dining contributes significantly to the city on the move. Following my roots, I set up a microbrewery in Vizag. Hiccups Before executing any project, I go for an red | may 2018 | 48

Shoot by Dhana Vijay exhaustive planning. I did face hurdles in terms of finalising the place, paper work, bureaucratic permits, import of equipment. One must be resolute to introduce a new concept in our evolving society. Brewery in Vizag a dichotomy? Certainly not. I call the city Barcelona of India as it is endowed with multi-cultural denizens, beach life and tourism and is comparable to any metro. Initially, there was a mixed response. Now the project is up and running, they say, “The city was waiting for a place like this and MYZ-UNO has nailed it”.

Women entrepreneuradvantages & disadvantages Women entrepreneurship begins from home. Every mother, who sends out responsible children, is an entrepreneur. The number of women entrepreneurs is growing in the new favourable ecosystem. Moreover, we have a competitive advantage over men as we possess emotional intelligence. We can build a women-safe corporate and work-life balance culture. Our women are stepping out to establish their credentials. This empowerment also leads to successful families. Having said that, I admit that Family, Finances and Faith are the major barriers. Cross them & we are invincible. Independence It is about grabbing & not giving. Anyone with confidence, ethics and courage can grab power and survive effectively. Our mythology revolves around the power of woman. Yet, till recently, women were treated like support-rending machines at home. Thanks to education & change in people’s mindset, women are leaving their footprints in all fields - be it space science or NGO or IT industry. Problems peculiar to women They are country-specific. Here any woman who enters the hospitality sector is given free advices- “Don’t. You can’t manage.” It takes a lot more for a woman to turn a deaf ear to these spirit-dampening remarks. Well, I overcome them as I draw a clear line between my personal and professional environments. Time management Inspired by my husband, I follow a triple 8 rule (8-8-8). Out of 24 hours, 8 hours are for sound sleep, 8 hours for professional activities and the rest 8 are strictly for personal life. Any project

planning includes 10% deviation as we strive to live perfectly in an imperfect world. So one must be ready for that. Measures against injustice To fight injustice, women should be independent in thought and logical in living. Generally, a woman’s life revolves around parents, siblings, husband and children. Especially, mothers have all their focus on their children. It demolishes the ‘You’ in ‘You’. We should be nice in personal and wise in professional fronts. Women should be given equal opportunities in education and employment and mothers should be empowered.


Financial freedom It holds good only in a capitalistic society and makes woman a money-minting machine. It can never empower women. Selfconfidence, talent, capability to convince, rational thinking and finance are the key pillars to gain independence. Memorable moments My wedding in personal life. Professionally, the launch of my first firm-Vossoa, that too when I was barely 23 years old. Gratifying moments The day I was awarded MBA by the Spanish University. It was remarkable for two reasons. One - I could finish the entire course in Spanish with merit. Two - got it from the oldest university. Tips to aspiring entrepreneurs Look for opportunities, not ideas. Ideas may be important but opportunity builds the empire.

CSR activities a)

At international level: Incubation in India and Spain is specially focused on women empowerment in the digital arena. So we sponsor trade ideas from women across the globe until the solution enters the market. We mentor the future entrepreneurs to deliver innovative and sustainable solutions for the challenging world.


At local level: Our company has taken up comprehensive activities providing electricity (Installation of Renewable Energy plants), education and sanitation. Gopalapenta, our ancestors’ village, has renewable energy programmes- a comprehensive hybrid energy unit to generate power to ensure 24X7 supply for the few houses in the village. We work with women, building awareness and strengthening the women empowerment programmes.

Future plans We are in the process of franchising “MYZ-UNO” brand in other cities of AP. The AP government has chosen us as the finalists for an innovative application. This mega project can be a major breakthrough. There are a few more plans and projects in the pipeline.

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Cities Summit London 14: LLGA Awards finalist: Using technology to enhance commerce. Madrid Smart Lab Program (Innovators under 35) Winners for Improving information access and quality of life for citizens. Best Technology Entrepreneur at the Smart Cities Awards

2015 by the Spanish Socinfo Foundation. •

Smart City App SCAH-FIWARE Competition 2015 finalists (just 18 apps worldwide were selected).

Seal of Excellence (for women entrepreneur) by the European Commission for its success as an innovative project 2016.

Finalists for an innovative application for the Happy Cities Summit-2018-Amaravathi

If not an entrprenuer… No other option You in 3 words Confident, passionate and prudent Inspiration Angela Markel Role modelsOprah Winfrey, Indira Nooyi, Indira Gandhi Definition of success Perform to deliver astounding results To relax Travel to nomadic places


The best compliment you got You make the impossible to be possible with your smile- my husband (laughs) Hobbies Travel, debates & dance Regret Could not establish the firm at 21. Health regimen Intake and exhaust within limits. Spots of holiday Vienna & Bolivia One thing you like to change about yourself Balance of focus and thought diversification are needed.

BHARATH ANE NENU Bharath Kamma holds an Engineering degree from BITS-Pilani, MBA degree from IE Business School, Madrid and yet another MBA (Leadership) degree from Harvard. Ambidextrous as he is, he can balance work & personal schedules. The architect of Rasgna’s business world, he plays the role of “Director-Technology and Operations” for various businesses, besides Vossoa, Motherland & Myz-Uno.

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Full of honest praise for his wife, he says, "My mom chose her and gave me the best gift of my life. Our families knew each other for years. Yet, it all happened in no-time. We did exchange thoughts before we tied the knot and then it is all like a fairy tale. She remains positive in every situation. This most admirable trait of her keeps me rejuvenated.

At work Disputes are inevitable in professional life. But the discussions don’t go beyond our office walls. During the tiff, it is like having your best (personally) and worst(professionally) attitude. Being management professionals and engineers, we look for data driven results rather than subjective analysis. We don’t bring emotions into our professional life."





ote the paradox. He belongs to a state that literally spurned Hindi overtures. But it is the same Rashtriya Bhasha that served as the first step to the magnificent ladder of success he diligently climbed. Young Srinivasan, then working as a salesman in a gold shop, had his blessing coming in the form of a Gujarati merchant who was unable to converse with the local dealer. Srinivasan acted as a translator for the trader, without realising that this favour would script a splendid chapter of his life. Spotting a unique spark in the boy, the tradesman, Mr.Pranjivandas Zaveri, advised him to try his hand at jewellery trade, leaving his card, a tiny flame of ambition and a thinking boy behind. His tryst with the industry began on that memorable day. Now Mr.K.Srinivasan, CMD, Emerald Jewel Industry India Ltd., ranks among world class jewellers. He talks of his ventures & adventures in a candid interview and poses for the camera without any fuss.

By V.Sarada

HERE IT GOES…. Formative years I, the youngest of six siblings, lost my father when I was six years old. My mother, struggling hard to make both ends meet, could educate me up to B.Sc. Giving a go-by to my wish to pursue engineering, I joined a gold shop for a paltry salary of Rs.150 per month. With in a few months, my meet with Mr.Zaveri happened. Adventure begins Seeking greener pastures and red | may 2018 | 52

ignoring the resisting voices of my well-wishers, I quitted the job and raised money from every possible source, including my mother to buy 250gm gold. I designed my first ever trinket and got it made by a goldsmith friend. Thus, clutching a pair of jhumkas and a tiny thread of hope, I embarked on the Ahmedabad train and the eventful expedition of my life. Foundation based on values Mr.Zaveri proved to be as good as his word, stood by me as my mentor and

guarantor introducing me to his industry friends as his ‘son’. Living up to his expectations, I too set three commandments for myself. I have built & been running this magnificent empire on those rudiments- I shall not deviate from the purity I declare; I give the best finishing; I go for innovative designs. That was the time when the demand outdid the supply. The manufacturers were so busy meeting delivery deadlines that they had little time to fine-tune the finishing or think of new designs. I learnt from their

mistakes and my efforts yielded good results. The makeover This exercise of going between goldsmiths and merchants went on from 1984 to 1990. But getting hand-made trinkets from artisans was becoming difficult as I had to deal with uneducated people in the transaction. Making them understand my designs and my vision was getting tougher by the day. It was time to take the next step- setting up my own factory and brand. My Emeralds Jewel Industry India Ltd. then came into existence. I went full throttle only after I fortified myself with needed knowledge. I attended shows across the world and interacted with heterogeneous jewellery experts to learn their genres and how they created them. Inevitable imports High polish achieved through machines is, any day, superior to the hand given one. I thought it was time to bring in the latest world technology and Indianise the designs. To start with, I got casting technology for the first time to India. It enabled me to give jewellery at affordable prices. I, then, went for a combination of handmade & machine designing, which was received with great zeal. Soon after, I brought in lethe technology, stamping jewellery from Turkey and electroforming jewellery from Switzerland. Now we have the latest technologies available under the Sun. Organised player Considered as a cottage industry, the sector was unorganized till recently. My passion for jewellery making and my ability to give good quality, perfect finish, trendy designs and timely delivery made me an organised player.

Fact(s)ory& figures I constructed a 5 lakh sq.ft facility in a 10-acre plot in Coimbatore. A 5 lakh sq.ft-factory dedicated to silver manufacturing will be operational in June. Till now, we have been making silver idols in electroforming method. Once the new factory becomes functional, we shall make silver utensils too. We also produce platinum and diamond jewellery. Wherever there is a shop run by merchants of Indian origin abroad, you are sure to find my products.

comparable prices, but I offer them. That is my USP. I can do it with ease because I am the manufacturer. I put my heart and soul in it and set standards. We can create any design the customers want as we have the state-of-the-art manufacturing facilities. The road ahead We shall test waters here and further penetrate. We are looking at Gajuwaka as a lucrative ground. Once we are in one Telugu state, can the neighbour be far behind? Telangana will be our next destination. New trends Jewellery market has become highly competitive. It is difficult to survive in the market unless and until we

I have 70 traditional and 100 CAD designers working for me across the country & studios in Mumbai, Coimbatore, New Delhi, Kolkata and Dubai. We installed 10 rapid prototyping machines and come up with 2000 new designs every month. I give direct employment to 5000 and yet another 5000 are engaged in supporting services. We produce nearly two tons of jewellery per month, though our installed capacity is 60 tons. Our next year’s target is 30 tons. It is show time We have been making jewellery and were going unsung. So, to satisfy my ego, I went for retailing and started my first franchisee in Pondicherry, titling it Jewel One. Tying up with Mr.Raja, I entered AP now. I thank him for getting me the first break. Why Vizag? I learnt that the city is full of afuent jewel connoisseurs. I have a network of dealers from Kashmir to KanyaKumari through which I learn which direction the wind blows and can gauge the capacity of any city. Vizag appears to yield rich haul. USP Every one speaks of quality and

meet the expectations of the younger generation. It can be attracted to gold only by creating trendy designs. We offer light weight jewellery, besides a wide range of products with affordable price to serve all strata of the society. Market shift With the entry of single brand retail stores under FDI the business has become more challenging. The demand will go up as the buying capacity increases. red | may 2018 | 53

OFF THE CUFF AWARDS & ACCOLADES Hall marking I have been at it even before the government introduced it. Traditional goldsmith They are endangered. We have neglected them.

• Achievers’ Award- 2013 by Sri Brahmam, Thiruvannamalai

• Vasavi Achievement Award- 2011 by Vasavi Club International

• Best Entrepreneur Award- 2013 by Coimbatore Management Assn

• Vanigamamani Award-2012

• Professional Excellence Award- 2013 by Rotary Club of Coimbatore

Achievement Award- 2013 by Tamil Nadu Arya Vysya Mahasabha

Market pace Demonetisation and GST slowed down the market. E-commerce People still prefer the touch-andfeel mode. Mushrooming units Entries are noticed as biggies come with a huge song and dance while departures are silent and unrecorded.

• Entrepreneur of the Year- 2013 by Entrepreneurs Organization •

Entrepreneur of the Year- 2014 by Entrepreneurs Organization

ICONS of Coimbatore Award -2015 by Rathinam Group of Institutions

Dharmaprakasha National Award by Federation of All India Arya Vysya Mahasabha

Vasavi Puraskar For Lifetime Achievement in Jewel Industry-2015 by Vasavi Club International

Spoorthi Pradhatha Award for Extraordinary Contribution in Business, Professional Excellence & Service rendered to Society, in event of International Convention of Vasavi Clubs International

Life Time Achievement Award from Lions Clubs International

BW Businessworld & GOPIO Global Business Awards 2018 by BW Businessworld, Bahrain

Quality Each layer of process ends with a stringent quality check. Gold as an asset A safe and profit-fetching investment. Scope of Indian brands abroad It is Prime Minister Narendra Modi’s vision too -Make in India. New in your kitty IBM is developing an app for our brand, bringing in revolutionary changes in our display. CSR activity Through the Krisha Charitable Trust (a title derived from the names of my parents Mr.Krishna Murthy and Mrs.Saraswati) we render service in various fields. Your heirs apparent My son Dhiaan and daughter Nishta

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CMD, Emerald Jewel Industry India Ltd., Coimbatore

Director, Indiania Jewellery Company Pvt Ltd., Coimbatore

MD, Emerald Jewelry Retail Ltd., Coimbatore

Manager, Emerald Jewellers DMCC, Dubai

Former Director, All India Gem & Jewellery Trade Federation, Mumbai

Convener, Gold Jewellery & Other Precious Metal Jewellery Panel of Gem & Jewellery Export Promotion Council

Member, Coimbatore Golf Club

Member, Jenny Club, Coimbatore

Managing Trustee, Krisha Charitable Trust, Coimbatore Shoot by Dhana Vijay




he cruel hand of fate wrecked her happy home, yet she creates perfect havens for people to co-habit with their near and dear and celebrate life. She brings to mind Helen Keller’s statement – Although the world is full of suffering, it is also full of the overcoming of it. Her spirit is indomitable and her felicity incredible. Such is



the sleight of her hand that she can make any bound spacefrom a tiny studio apartment to a humongous bungalow, inspiring and inviting. Her own chic apartment exudes warmth, offering ample glimpses of her ingenuity. Yes, knock at the 100-kg onyx laminated stone door and it swings open to a visual treat called Sunita Naidu’s house. There are delightful surprises at every nook and corner. A keyboard of defunct piano embellishes the central table while candle holders and pencil stands double for shades and sieve myriad hues of light from a nifty chandelier. The interior designer, as eloquent and expressive as the surroundings, walks us through her personal and professional journey. EXCERPTS Foundation We migrated from Vijayawada to Vizag when I was 6 years old and lost my mother Mrs.Sri Lakshmi in an accident. My father the late Mr.K.V.Hanumantha Rao was an SBI employee and also a stage and film artiste. Being related to the thespian, S.V.Ranga Rao, perhaps, explains it all. He didn’t marry again, though he entrusted us, three girls, to the care of his younger brother and his wife. They reared us along with their own two kids, never allowing us to feel our mother’s absence. Artistic bend I was good at art but not at studies. I scraped through academics up to

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12th standard and got married to my cousin B.V.Anand, ACTO, Commercial Tax. As my experiment with life was going on, I headed Smile World, a school run by my family. But it did not take off and I was back to my easel. Tragic 2013 If my only son Nikhil arrived in1995, bringing incredible joy into my life, he prematurely departed, leaving me devastated. 2013 was the darkest year of my life as I lost both my father and son within a gap of three months.

arrange my house with great fervor. However, the major turning point came in the shape of an interview at HSBC. I returned wiser heeding the advice of a friend that I would be better off as an interior designer than a BPO employee. I joined NIFT, Vizag. When I was going through the course, Mr.Ramachandra Raju, an interior designer, gave me a few drawing assignments, which made me sketch a new era in my life.

First assignment Though I was a novice, Mr.Jakkampudi Srinivas, CA, gave me an assignment, Turning point reposing trust in me. Eventually, I set up My interest in interior designing grew up SR Designer Studio. SR stands for along with me. I used to arrange and re- Suraj/Sun representing light.

The progress Till now, I executed 49 residential projects, including two in Hyderabad. One worth remembering project was that of the owner of Jaipur Hotel. He wanted 162 sq.ft. to be converted to a multi-purpose space and gave a huge must list. It needed me to muster all my skills and innovative ideas. Taming the team My 28-man team includes Rajasthani men for wood work, an electrician and a plumber. We work in great cohesion and they are always at my beck and call. My team is very dedicated and responsible. Modus operandi I draw inspiration from time and nature to create elegant interiors. I set up deadlines, depending on the size and kind of deliverables. I procure material from within the country. My policy is to have local products to guard against ensuing problems, if any.

Challenging assignment Supraja Richard Brothwick gave me her 15 sq.yd. duplex to be done in 45 days. It was during that time my son met with the fatal accident. Yet, I bounced back to work after 6 days & met the deadline. A good house A house should speak for people who live in it. It should look fresh and new every time the owner enters it. It should have a distinct character. For example, people first notice the ceiling of my living room which holds the renowned artist, Dolly’s paintings of musical instruments. That speaks for my love of music. I have yet another room which aunts the works of artists from my family and friends. This again brings forth my respect for joint family system. Specialisation Till now I have taken up only residential assignments and obviously I have become quite adept at this genre. I shall be exploring the other segments too and have quite a few plans for commercial projects, which would be drastically different from what others do. USP My commitment to time and deadlines is my strong point. I use natural wood and stone as I enjoy a connect with nature. Yet another trait of my brand is that there is a maximum of only 8% wastage in the material. Till now, I never dismantled a design I created. I can with certain pride say that even Hudhud could not damage my work and material.

I never received a single complaint. I have an exhaustive client meeting before I sign on dotted lines and only after I am totally convinced that our wavelengths match, I go for it. Customers choice Today’s customer looks for comfort rather than aesthetics. They want sturdy and maintenance-free material. Besides using eco-friendly material, people want greenery in the house, even if it is a small apartment. To this, I wish to include a water body strategically placed in the house as it emanates positive energy and the sound of water soothes frayed nerves. Frustrating and rewarding aspects I get frustrated when time or material is wasted. Meeting the project deadline is very rewarding. Vizag vs Hyderabad There are a few options to pick from when it comes to material in Vizag, while you are spoilt for choice in Hyderabad. There are a plenty to play with. Old wine in new glass Frankly speaking, old is gold. The architectural designing concepts in olden days are superb. Now we are taking the old concepts and giving them a new touch by using technology and new varieties of material available. Welfare activities I don’t like to publicise it. I hold free counselling sessions for the needy parents and children on one to one basis. I am attached to Age Care Foundation and chip in wherever there is a need. I am a small part of the road awareness camps Radhika (Radhisa) has taken up. Every Saturday, I cook food for at least 25 people & distribute to the needy. In this process I don’t like to involve or take anyone’s help. This is how I connect with my son, Nikhil.

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Dream concept To create an entire water slab at least in the main hall.

Projects Residences of Das, K.R.B.Prakash, Supraja, Kancharla Vani and my own at.

Unique creation I did a whole room with natural stone.

Part of the house Living room

Best time Spending time and brainstorming with my team members.

Colours Browns and creams. They make the place look more spacious.

Other interests If I am sad, I drown myself in music, if I am happy, I listen to music.

Design magazines and book Architecture Digest, Vogue Living, Real Living, Inside Outside and The Secret.

Advice to aspirants Reach the customer’s heart.

Designers Prashant and Twinkle Khanna

Vaastu I believe in it as it is related to nature. Idol Vinitha Dhavan The world should know you as Nothing. On the contrary, I seek to learn from the world.


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Shoot by Dhana Vijay

Contact: 9908100009 Address: 402, Altamount Heights, Ram Nagar Email: surajdesigns_2008@yahoo.com




HA & H S R



he end of 2017 had witnessed a new beginning of brew pub culture in the city. People were

full of curious anticipation to explore and experience this new mode of hospitality. Ironhill Brewery exploded


into the city scene, bringing in a fresh and frothy drift and draft in the dining culture. Simply amazed by the local response, Sriharsha Tripuraneni, Managing Partner of Ironhill, says, “They have taken to it like a fish taking to water.” Incredible it may sound, but he is an unyielding teetotaller, who doesn’t even take a sip from the overflowing keg of ale that brews in his pub. Harsha, caught in an elated and elevated mood, tells us how he has jumped into beer headlong and begun the ‘heady’ journey and also tosses in a few personal details.

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The roots I hail from Vijayawada and was brought up in a joint family ran by my father Mr.Jagadeeswara Rao along with his four brothers. He resigned his PWD post to test his trade skills and rose to prominence in transport and finance sectors, working his way up. My mother Mrs.Sarada, a homemaker, diverted all her attention to us two boys. Clear objective If ‘resolute determination is the truest wisdom’, I have had it in ample measures right from childhood. I wore my ambition on my sleeve & made no bones that I had no interest in academics.

Love for Vijayawada Leaving the city was inconceivable for me. So I refused to go for the fashion designing course for which my father generously offered to send me to NIFT, Hyderabad. When I shifted my interest to hotel management, my father once again proposed to send me to a premium institution in Bengaluru. I said no and was prepared to go through any course that allowed me to stay in the city. So, I took the Hobson’s choice of studying B.Tech in VR Siddhartha Engineering College, Vijayawada. Later on, I was compelled to step out of the country to study MS in Leeds University, UK. This was again at father’s behest.

Vizag call Surprisingly, my father never wanted us to tow his trade line because he felt it was a sticky wicket. Though he perfectly understood my passion to be an employment-giver, not an employee, he advised me to work at least for a few years to gain experience & understand the value of money. So from UK, I returned to Hyderabad to join Computer Science Corporation as a networking engineer and worked for two years. Later, I took up civil contracts in Navy and Vizag airport. And I fell like thousand bricks for the Gajuwaka girl, Pallavi and the city that saw her birth and growth. Trade tide Pallavi shares my passion for business. Realising her avid interest in the beauty sector, I opened Studio 11, which she ran for two years. She had to give it up as our bundle of joy Mayuka arrived. Meanwhile, my quest for the right time & right venture was going on. Ironhill Brewery One fine morning, Pallavi stumbled on Prost Brew Pub FB page and brought it to my notice. Thoroughly impressed by its concept and ambience, I went in for negotiations with the owners. Though they were looking at Vizag for further expansion, they were a bit reluctant to go for a franchise mode. I could convince them & bagged their first franchise in the country. The spadework for the project began in Jan 2017 and I got this place in July. The work, started in August, was completed in November. After a month-long kitchen and brewery trials, we

threw open Ironhill on 27th Dec and ushered in New Year. To my delight, it received rave reviews from the word go. Perfect ground Vizag is the right place to run a restaurant. Out of the three major cities (Vijayawada, Tirupati and Vizag) in the statethis city has everything going for it. Besides being breathtakingly beautiful, it is growing in an organised manner, and its people are docile and disciplined. Till date, we have not faced any drunken brawls, nor did we witness misconduct of customers. Learning ground Since I came with no prior knowledge of this industry, I thought that the best way to enter it was through the franchise model. Prost takes a lot of burden off my shoulders in terms of maintaining manpower as it is armed with back up staff, besides running the brewery. It is a good learning ground for a fresher like me. Franchise favour It has been a smooth sail. They are open to my ideas and accept my suggestions. Since I am the interface between them and the local public, my opinion carries a lot of weight. Whenever they launch anything new, I appraise

them if it gels with the local sentiment or not. For example, I suggested that we should go for the buffet model lunch from Monday to Friday and they readily accepted it. It will start soon. Best part of hospitality industry It is awesome to survey a packed brewery and the mixed throng of all ages. Since our guests feel comfortable enough to bring their children and enjoy this place, I know that I have reached my intended goal. Future plans My intention is not to stay where I am now. I have drafted my roadmap. Plan B is getting ready even as I am through with Plan A. We have some projects in the same hospitality line. CSR activities We have contributed to the red on a Mission and we keep donating to Akshaya Patra. Memorable days I carry indelible memories of my college days. Even now our gang of 30 college mates meet and relive those days. Those were the days we were found more at film theatres and less on the college campus. Almost every semester the principal used to summon my father and complain to him about my escapades. My father, in return, would hold brief for me, citing young blood as an excuse.

red | may 2018 | 61

COMPATIBILITY METER ‘PALLAVI IS MY LIFELINE’ My father had given me all the freedom to choose my life partner, of course with a rider that she should be from our community. Fortunately, Pallavi, whom I met on FB, fitted the bill. Her innocent and serene face won over my heart. It turned out to be ‘they lived happily ever after’ story with both of us sharing a lot of interests. Arrival of Mayuka doubled the joy of our togetherness.

Cuisine: Continental, particularly Pasta

Attire: Western


Colour: Pink and blue

Drink: Fresh fruit juice Pastime: Chatting with friends and kitty parties Film: Any movie of Anushka Actor: NTR Jr Actress: Ardent Anushka fan Car: Mercedes and Audi

Restaurant: Barbeque Nation & KFC

Shoot by Dhana Vijay OFF THE CUFF Best compliment One customer said that this is the best thing he had seen in Vizag. Regrets: None Success mantra: Pallavi Role model: My father Motivation: Pallavi ‘HARSHA IS A GREAT FRIEND’ My father Mr.Satya Prasad is a contractor. Mother Mrs.Dhanalakshmi has brought up my sister and me with discipline. I obtained a degree in Pharmacy and I am also a qualified cosmologist. While I come from cool Gajuwaka, Harsha is from volatile Vijayawada. Yet, our journey has been joyful. He is more a friend to me and a devoted father. Mayuka twirls her father around her little finger. HIS FAVOURITES Restaurant: Novotel red | may 2018 | 62

Cuisine: Indian, chicken biryani Drink: Coca-Cola Pastime: Facebook Actor: NTR Jr

If not brewery: Fine dining Strength: My family Best time: Hours spent with Mayuka

Car: Audi

Fear: I faced it a few days before the brewery started as I was opening it for the local people who are known to be conservative.

Attire: Formals

Failures: I refuse to take them to heart

Song: Old Telugu songs

Colour: White



r e t at

By Chandrika Mantri


n a city already heaving with delectable multi-ethnic cuisines, it is quite interesting that an American-diner themed restaurant Pepperazzi The Diner made such a lasting impression on the local palate, that too within such a short span. The restaurant’s chic name is a prelude to its luxurious interiors, friendly staff and exhaustive menu, whose pedigree is a mix of Indian, Continental, Chinese, Pan-Asian & Italian. Satya Sriram Valluri, Managing Director of Annadah Hospitality Private Limited and Pepperazzi Franchisee Owner, knows a thing or two on what exactly clicks with the foodies. He has now zhooshed up the menu to provide an array of melt-in-your-mouth fusion dishes. It is little wonder people don’t mind waiting for long to enjoy a meal here. Beware, you may get hooked to the delicacies which are as alluring to the eyes as they are scrumptious to the stomach. Bon Appetite!



Rolled-up chicken has never looked or tasted this good. The crunchy outside complements succulent centre which is filled with fragrant herbs and minced chicken. Then it is tossed with our signature tangy sauce that elevates the dish. You definitely don’t want to disturbed while gorging on it…all by yourself.

red | may 2018 | 64

There is no doubt that cottage cheese always tops the checklist of foodies. But aren’t you bored of the age-old recipes? So, relish this out-of-the-box and hard-to-resist dish. Cubes of cottage cheese, tossed in tangy olive tapenade sauce, are garnished with sliced olive and coriander leaf. Vegans, no need to feel left out.


CHEF’S SPECIAL CROQUETTES Does your heart desire unconventional something? Munch on this crispy & crunchy continental delicacy. Rolls, stuffed with veggies, cheese, butter and sweet corn and rolled in bread crumbs, are deep-fried and garnished with special seasoning. Served with a Thailand dip. This dish is a great option for a piping hot savoury snack.

Bet you have never relished fish with a twist like this. This slightly spicy fish entrée has grilled fillets served with a fresh delicious sauce which is a mélange of cilantro, lime juice, cream and onions. It tastes best if accompanied with mashed potatoes and grilled veggies. Delicious and filling! Need we say more?



Look out fervent chocoholics, this over-thetop dessert is to die for. Slices of chocolate cake, garnished with rich melted ganache and thick chocolate sauce, are topped with chocolate ice-cream. It is beautifully decorated with twister chocolates. You are bound to devour this masterpiece in no time.

Pan-fried cottage cheese patties, served with mustard sauce and Italian herb rice….sounds too good to be true right? It’s for real, foodies! This perfect wholesome appetizing dish, packed with the goodness of fresh vegetables and cottage cheese, provides the required protein in the diet. It is bound to satiate your ‘I-need-good-food’ desires.

Shoot by Dhana Vijay

red | may 2018 | 65




hairman of Swathi Promoters, M.Krishna Reddy and his wife Vijaya Lakshmi held the half-sari function of their granddaughter Lakshmi Swathi at Novotel. Lakshmi looked stunning in a pink lehenga as she was brought in a palki, beautifully decorated with owers. Her parents Ramesh and Deepika, uncle Suresh and aunt Deepthi, were prominently present. MP K.Hari Babu, MLC M.V.V.S.Murthy, MLAs Vishnu Kumar Raju, Panchakarla Ramesh Babu, Palla Srinivasa Rao, Anitha and Velagapudi Ramakrishna Babu, former MLAs Tippala Gurumurthy Reddy, Dronamraju, Tyanala Vijay Kumar and Malla Vijaya Prasad, YSRCP Leader, Gudivada Amarnath, MD, Sravan Shipping Services, G.Sambasiva Rao and Businessman, Bolisetty Satyanarayana graced the occasion. Nearly 1,000 guests attended the event and enjoyed a lavish spread.

red | may 2018 | 66

red | may 2018 | 67

Perft Uon


ayala Ravikrishna Reddy, son of Venkat Reddy and Padmavathi, tied the knot with Anantha Lakshmi, daughter of Chintha Srinivas Reddy and Chintha Mani. The event, held at Vizag Conventions, was a grand affair. The couple complemented each other in their stunning attires. Ravikrishna’s uncle and aunt, Surareddy and Lakshmi Anasuya, brother Ramakrishna, sisters Deekshita and Deepika were prominently present. Renowned political leaders, industrialists and bureaucrats came down to bless the couple. The guests had a gala time relishing the lavish spread.

red | may 2018 | 70

red | may 2018 | 71

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SAGITTARIUS Nov 22 – Dec 21

Green, 20

Try not to succumb to emotions at workplace, but it is also not good to shut yourself from co-workers. Your attitude may affect your work. But, at the end everything will work the way you want. You just need to keep your patience. Businessmen should choose the direction they are keenly interested in. Yelling out all your feelings doesn’t help the married. Avoid looking for love on social dating apps. It may lead to heartburn. It is no time to get carried away and invest your feelings in the unknown. Lucky for you:

ARIES Mar 21- Apr 19

CAPRICORN Dec 22 – Jan 19

Yellow, 19

Do not allow feelings to overshadow your senses. Act objectively and avoid arguing with co-workers. It may become difficult for you to achieve the desired results. Pay attention to your finances. If in business, rejoice as luck will be on your side but be vigilant. Focus only on one or two verticals. There is no need to look in all directions. Married, if you are really wrong, you should not hesitate to admit it. If partner is to blame, then prove it in a sensible way. There is a good news for singles as we can hear the wedding bells. Lucky for you:

Pink, 3

Don’t consider a job change or relocation at this point. Your earnestness and diligent work may be recognised. Bonding with associates, however, may take a hit. Stepping into new projects will bring favourable rewards. For those in business, profits are likely to be lower than expected. Involvement in partnerships should be avoided as the results could be hazardous. Spend time with spouse or plan a surprise date. Singles will meet that someone special. Lucky for you:

AQUARIUS Jan 20 – Feb 18

Red, 22


Feb 19 – Mar 20

Chocolate, 13

Your performance will significantly improve at work and now it is time to stand up and impress the boss. You may get a new position. Everything will work in your favour. For those in business, analyse all the options before taking a decision. Refrain from going by the gut feeling. Money invested in foreign deals will bring in profits. If married, it is important to be honest with spouse. Singles, do not dive into a relationship to which you cannot give your 100%.

Lucky for you:

Gold, 23

Your keen efforts and determination will help you grow. However, colleagues and boss may not appreciate you at all, so fend for yourself. Sort out issues at work and learn to adjust. Avoid using harsh words and try to adopt a diplomatic approach. You should be attentive & grab opportunities at the earliest. On the bright side, your source of income will increase. The married need to plan a romantic surprise for each other.

From the financial and business points of view, not everything will go smoothly. But the difficulties you are going to face will only benefit you and your cause. Do not hesitate to enter into new contracts. You need allies, the strongest and the most loyal ones, so do whatever you need to do. Singles may find their soul mates. Be yourself and don’t fake feelings that may lead to more trouble. This is not a time to resolve fights with spouse. Just a word of caution. You may forget your spouses birthday or the wedding anniversary. Lucky for you:

TAURUS Apr 20-May 20

Lucky for you:

`50/MAY 2018 - VOL. 07 | ISSUE 07 HYDERABAD


THREADS OF DHARMAVARAM Vijay Kumar displays weaves of



compassion at Zasya Design Store

Deepika shows the way to gorge, party and yet enjoy a healthy life




MUSADDILALS MARCH ON Shashank & Rudraksh don the mantle

She makes it to the top with her firm CJ Konsultants

of trade, tradition and transparency


POPULAR LABEL SIRISHA REDDY Brides simply love to be draped in her vibrant and exquisite attires







he sheer decadence of the Kathua rape and the calculated way in which it was executed left the entire nation sickened. Equally distressing is the way it has been politicised by power mongers. The worst of all was the delayed reaction from the custodians of law. We, in no uncertain terms, condemn the crime most foul.



She had nothing going for her, neither money nor status, not even the age. But with a better-late-thannever spirit, Jaya Mary, pushing 40, oated her firm CJ Konsultants. Here are her Focused efforts.

Musaddilal Jewellers boasts of a rich and long heritage that dates back to the Nizam’s era. The responsibility of carrying forth the legacy rests on the enterprising shoulders of Scions -Shashank and Rudraksh Gupta. Check out how they are dealing with this task.

Deepika Chalasani, setting up Fit4Life, brings much relief to the frustrated health buffs who have been denying themselves pleasures of delicious morsels. One need not starve to be in shape- is her theory. Turn to Eve for more good news.

Chandra Mouli Tippala, Publisher

Happy holiday reading!

Amidst all this razzle-dazzle, are our regular columns. Be guided by our Reviews and run an eye on the latest Buzz.

While we are on field of fashion, can Designer be far behind? Sirisha Reddy gives her name to her label and proves that her name itself sells. She tells us how she has built her brand and made it popular among the discerning fashionistas.

It looks like he is all for hands on learning. Vijay Kumar set foot on an unfamiliar ground - fashion industry Zasya Design Store. We track his firm steps and progress in GenX. We discover that those footprints besides his are that of Nusrath Farheen, his beloved wife.


Take a look at Tamannaah’s kitty. It is overowing with projects & awards. People attribute this to the change she made in her name, making even non-believers take a second look at numerology. The glowing beauty talks of her growing fame in Haute. You are anyway greeted by her grace as you pick up the magazine.


Front Office P Moulika

Accounts & Admin R Chaitanya Kumar

Sr. Executives-Marketing P Arjun M.V. Raju

Asst. Manager Advertising K Niranjan Jagadeeswara Reddy

Dy. Manager Circulation Faheem Siddiqui

Dy. General Manager Corporate Affairs Selvaraj Dominic

General Manager Corporate Affairs Rajesh Babu Guntu

Printed, Published and Owned by Chandra Mouli Tippala. Printed at Kalajyothi Process Pvt. Ltd., 1-1-60/5, RTC X Roads Hyderabad - 500 020. Published at Red Publications D. No. 14-36-9, Vikas Nagar, Pedagantyada, Gajuwaka, Dist. Visakhapatnam, AP. Editor: Tippala Divya Reddy.

Design Strategy

Publication Consultant K Raghuram Raju

Image Processing P Venkatesh

Visualizer K Shankar

Sr. Photographers Dhana Vijay Dinakar Pamu

Feature Writer Chandrika Mantri P Swarnalata

Sr. Feature Writer Anahita Ahuja

Editor-in-Chief V Sarada

Executive Director T.V. Vijaya Kumari

Publisher Chandra Mouli Tippala



Red Eve

Red Scions

Seeking a sustainable lifestyle solution for her deteriorating health, Deepika Chalasani set up Fit4Life. She now propagates on how one can eat their favourite food, party till late night once in a while and yet remain healthy.

Sharing a common vision for their firm and living up to the family legacy, brothers Shashank & Rudraksh Gupta are all set to take Musaddilal Jewellers to great heights with their modern approach.


34 Red GenX

Red Focus With no prior knowledge about fashion industry, Vijay Kumar set up Zasya Design Store with the support of his family. Providing an exquisite collection at competitive rates, Vijay has carved a niche for himself. In step with him is his dear wife Nusrath Farheen .


Jaya Mary proved her mettle as she set up her brand consulting firm CJ Konsultants at the age of 40. She proves that it is never too late to start & age is just a number. She stresses on hiring the right personnel to take the business to a higher level.


Red Designer Sirisha Reddy is a name to reckon with. Her mesmerising prêt, wedding and western wear top the must-have list of every woman. She is on her toes to live up to the expectations of her customers. No wonder, her label is an instant hit among the fashionistas.


Ishaq Bukhari & Tehziba Maqdoom

Sanobei & Ibrahim

Ayesha Sultana & Ilias Bukhari




Sumridhi Ganeriwal

One of the successful fashion brands of the city Jahanpanah with a legacy of 125 years launched its store in Kukatpally. The members of the team Sunrisers Hyderabad graced the event and launched the exclusive summer collection at the 9th showroom of Jahanpanah. Later on, the team of SRH interacted with the esteemed customers and witnessed the new ethnic collection.



Kalakriti Art Gallery invited well-known artist Renuka Sondhi Gulati to pay an artistic tribute to womanhood. Delhi-based artist, Renuka’s works vivify the journey of a woman from birth to death undergoing the pangs and bliss of motherhood. She captures how a woman multi-tasks and how she becomes an indispensable part of society, family and above all history. The event was opened by S.K.Joshi, Chief Secretary, Telangana & former Union Minister Jesudasu Seelam in the presence of many government ofďŹ cers at Kalakriti Art Gallery. Neha Karwa


YOUNG DESIGNER ON THE BLOCK Hyderabad has always been a fashion hub which welcomes many new and talented fashion designers. Joining the league is the young and dynamic designer Sumridhi Ganeriwal who launched her label Tane at Park Hyatt. In Maori Mythology, Tane is the God of Forest and birds. In New Zealand, forests provided the Maori with rich inspiration for sayings and expressions as well as the means of life. The event saw her near & dear applauding and supporting her. Sumridhi's collection will be soon available at the city's various multi-designer stores. red | may 2018 | 08

Ravneet & Aman Gandhi

Maheep Kapoor

Kalpana & Ankush

Shravan Satyani, Anand Parwani, Naveen Mulani & Yugal Parwani


KARAN UNVEILS TYAANI Film producer and director Karan Johar unveils Tyaani, an exclusive jewellery collection at A.K.Fine Jewels. The store offers exclusive polki designs crafted by artisans in Jaipur and Bikaner. The highlight of this brand definitely is chandbalis. The idea behind launching this line was to make jadau jewellery accessible to all, which is presently seen as a luxury. The agship store happens to be in Mumbai. Tyaani.com is a fast fashion line launched by Satyani Fine Jewels and in Hyderabad, the franchise is owned by AK Fine Jewels.


Savitha Devraj Reddy

Shravan is selected to represent the country and speak about the heritage of Indian Handlooms at Cornell University. He is the only Indian to be selected as a speaker at the prestigious event, which will be attended by nearly 1000 people from across the world. He will also showcase a few attires at the fashion show. To celebrate this moment of achievement an event was held at Hotel Abode which saw Jayesh Ranjan as the chief guest.

Geetanjali red | may 2018 | 10

Krutika Singh

Preeti Kitchappan


Sree Teja Rupa

The Mrs.Telangana and Andhra Pradesh I AM POWERFUL 2018 is a women empowerment initiative of Sree Teja and Bia Sandhu. They launched it with an objective to provide a platform for married women to earn world recognition. The event saw Shilpa Reddy, fashion designer as the guest of honour. Mrs.Telangana title was won by lawyer, actor, model & beauty pageant winner Preethi Kitchappan. A well-known actor and dance choreographer in the Telugu film field, Archana and lawyer R.Lakshmi are the 1st & 2nd runners-up. Moon Moon

Shilpa Reddy

Kathi Kartika

Rakul Preet

Pinky Reddy & Lakshmi Manchu


FASHION FOR A CAUSE Sivani Rajasekhar

Vijay Devarakonda

The Teach For Change annual fundraiser, supported by Pega Systems, was held at The Taj Falaknuma Palace. The show was powered by Silverstar Mercedes Benz. A unique fashion show was held at the 101 Dining Table, supporting the initiative by renowned fashion designers Rajyalakshmi Gubba & Varun Chakkilam and C.Krishniah Chetty and Sons. It was followed by a sit-down dinner. Actors Vijay Deverakonda, Rakul Preet Singh, Regina Cassandra, Kriti Kharbanda, Pragya Jaiswal, Seerat Kapoor, Allu Sirish, Harshvardhan Rane, Navdeep, Adivi Sesh, Sushant Akkineni, Naveen Chandra, Adith, Aadarsh Balakrishna, Prince, Priyadarshi and Siddu Jonnalagadda graced the event.


Sandhya Raju

Chamundeshwarnath & P.V


Regina Cassandra

Harshvardhan Rane

Kriti Kharbanda

Tejaswani red | may 2018 | 12

Naveen Chandra

Anisha Ambrose


APPLY TODAY! Advertising - Asst. Managers & Sr. Managers Graduates / Post-graduates with pleasing personality and 2 years of experience in the advertising field

Pinky Reddy

RP Patnayak Meghana


Asst. Editor / Sr. Feature Writers Graduates / Post-graduates with command over English, editing skills and ability to cover a wide range of subjects. Prefer: Prior experience in Print / Publishing industry.

Asst. GM- Advt (Female) Young & dynamic Graduates / Post-graduates with pleasing personality and experience in Public Relations and Advertising field Madhuri

Sr. Executives Marketing & Executives Circulation Graduates with experience in marketing activities

MOM IS THE WORD Million Moms is a brainchild of Dr.Mani Pavitra, a social entrepreneur. It is an initiative taken up for the health and fitness as well as the overall happiness of mothers. To make the mother understand and realise her potential, importance and existence which is at the core of this society’s well-being, the initiative introduces a programme called #21days Challenge. Research says 21 days is what it takes for any activity to become a habit.



M: 88854 88854 T: 0891 2544 444 T: 040 23686868 Head Office: Aspen Towers, 1st Floor, # 52-10-10/1/5/4, Opp. Indian Oil Petrol Bunk, Resapuvanipalem, Vizag - 530 013 T: 0891 2544 444 / 46 Branch Office: # 19/A, Silent Lake Valley, Road No. 51, Jubilee Hills, Hyderabad - 500033. T: 040 2368 6868





CHEFS MEET Rational India hosted Chefs Table at the Ciclo Cafe at Jubilee Hills. Several prominent chefs of the city bonded over drinks and scrumptious snacks. It was a delightful experience to see the chefs out of their white coats and let their hair down. Ciclo cafe played a perfect host and the chefs ensured that they serve the best to their peers in the industry. Known for its diverse and rich food culture, it is Rational India's ďŹ rst Chefs Table of the year. It is planning to host more events in Delhi and Mumbai. Aarti & Mamata


Pallavi Verma

MANEPALLY MARKS AKSHAYA TRITIYA Manepally Jewellers brought the products of the most gifted designers of the country under one roof to mark the auspicious Akshaya Tritiya. The collection with an impressive range lured the women of all ages. Murli Krishna and Gopi Krishna, Directors of Manepally, addressed the media and interacted with guests. The unique collection had natural uncut diamonds that blended with precious rubies & emeralds. It lured the connoisseurs and attracted record number of footfalls.

BIG DREAM MEET Established in 2014, Touch a Life Foundation has been conducting many workshops for the betterment of the society. Living up to its motto, the foundation conducted a summer workshop with a unique theme- Dream. The initiative aims to encourage the underprivileged girls to dream big. The foundation is striving to reach out to as many girls as possible & inspire them to march ahead on the path of progress despite odds.

Jyostna Reddy

Devender Surana


Deepika Reddy & Ananda Shankar



Rashi & Vikas


Shreyansh & Kavya

Narendra Surana

SUCCESS STORIES The members of the youth wing of the Hyderabad chapter of Jain International Trade Organisation came in huge numbers to share their experiences and success stories. The event saw Jayesh Ranjan, Secretary IT and Industries, as the guest of honour and Devender Surana, MD, Surana Group as the key speaker. The event began with a classical performance by the students of Smitha Madhav. The speakers and guests focused on the ways and means of encouraging entrepreneurship. Kamini Saraf, Vinita Rana and many others were present.

BLOOMS AND LOOMS LAUNCHED Blooms & Looms, the ďŹ rst book of Pushpam Publications was launched by Vimala Narasimhan, wife of Governor, Telangana & Andhra Pradesh. Jayesh Ranjan, Principal Secretary, IT and Industries and Rama Rajamouli, noted costume designer were the guests of honour. Ikebana masters, Rekha Reddy, Indumathy Davloor, Padma Duvvuri and Nirupa Reddy set up Pushpam Publications to popularise books on Ikebana, the Japanese art of ower arrangement. 55 Ikebana practitioners and students of Ikebana First Master Ohryu Rekha Reddy, have joined hands to be part of this endeavour.


Sunitha Reddy red | may 2018 | 16

Nikhil Mounika & Shradha

Elahe Hiptoola


Siddharth Reddy


Poonam Bajwa

Nikitha Chaturvedi



Brij Gopal & Deepali

Alkesh & Sharanya


Anand & Sheetal red | may 2018 | 18

Abhishek & Sowmya

Kalasha Fine Jewels kickstarted its ďŹ rst anniversary celebrations with great pomp and style at its Banjara Hills showroom. Prominently present at the event were Chitra Ramachandran, Special Chief Secretary(Housing), actors Manchu Lakshmi and Shailu Chourasiya, Femina Miss India Runner Up 2016 - Sushruthi Krishna and a few other celebrities from Hyderabad and Mumbai. Chitra opened the grand exhibition of Jodhpur & Krishnadevaraya section that showcased an eclectic line of diamond jewellery. The exhibition saw nearly 150 designs in gold, jadau, diamond and platinum. Harsha & Sandhya

Swetha Mor Koyal

Madhu Lagnadas



Nanda & Sachin

Brij Gopal organised a surprise birthday party for his wife Deepali with great pomp and show at By The Bottle. Nearly 100 near and dear of the birthday girl attended the event. DJ Manoj had everyone grooving to his rhythmic high-octane beats. The birthday girl looked ravishing in a black dress as she cut the cake. The guests were then treated to a lavish spread. Sridhar Rao

Payal & Hitesh

Shaheen & Sikander


Shreedevi Choudhary

Shivangi Rajshekar

Tejdeep Kaur Menon

Samia & Manzoor Alam Khana

Kishan & Saritha Lohiya

Mallika Singh


Poonam Kaur



Namrata & Ritesh

Rotary Club of Hyderabad Deccan, one of the oldest Rotary Clubs in the city held a unique Ramp Walk, the annual event at N Convention Center. The event was taken up for the third time by the club to raise funds for their dialysis centre. The show had Shivani and Poonam Kaur from Tollywood and Rumana Sinha Mrs.India Universe as showstoppers. Three renowned fashion designers Kavita Bhartia, Mahima Mahajan, Chhaya Mehrotra and Aditya Dugar designed clothes for the show. It was choreographed by city’s well-known choreographer Imran Khan. Nearly 500 guests graced the event.



red | may 2018 | 19



burger stories



yderabad has a new eatery coming up almost every month. Keeping up the trend, here is an addition to your list of must go restos. Lavishly stretching in a 2500 sq.ft., this exclusive rooftop wine and dine place is a perfect evening destination. Like its name, Log Sabha has interesting interiors with paintings flaunting strong quotes, for example, there is portrait of a lady reporter with a caption -Fake Stories. The place is beautifully lit and a truck parked inside is what catches your attention. The place, which accommodates a maximum of 100 people, is always buzzing, but the Sunday’s sunset sessions with amazing music and food are always houseful. The lavish menu includes a mix of Indian and continental food, besides offering cocktails. Though the complete range of menu is tasty, the sugarcane cocktail appears to be popular, besides iced pepsi cocktail and jello shots. Coming to the snacks, the grilled dishes, mostly the fish and various types of maggi are alluring.


amished and need an instant solution to your hunger? Then Burger Stories is your destination. Burgers have always been those quick bites that we

all love. However, an exclusive place that has a wide range of burgers with some refreshing mocktails is definitely welcome. Developed on this concept, this tiny yet lively place offers you a plethora of burgers in addition to the wraps and beverages. Youngsters who wish to hang out with their friends at an economical, yet tasty destination, Burger Stories is the place to be. It is ideal for birthday parties as well. Though all the burgers are worth trying and have their signature features, lamb burger, chicken wings, and Turkey burger are the must-trys. So, next time, you have a sudden craving for food, you know where to head for.

Timings: 5:00 pm to 12:00 pm Contact: 9908520797

Timings: Monday-Thursday 11:00 am to 11:00 pm Friday-Sunday- 11:00 am to1:00 am Contact: 9963563412

Kashish for new




ith summer vacation and wedding season round the corner, we are sure that all you lovely ladies out there would be on a shopping spree. Gone are the days, when you tire yourself out looking for that best dress. Now, your favourite brands make way to your nearest destination, to serve you better. Joining the league is the city's famous brand Kashish Fashion, which is now opened in the buzzing Forum Sujana Mall. Known for its designer lehengas, chudidars, ghagras, saris, pishwas, duppatas and more, the collection has something for everyone. With a huge number of loyal clients, this is the 8th store of the brand. The objective is to cater to a wide audience, giving them easy accessibility. Amidst the wide collection, this store in specific focuses on bridal wear. So, next time you are out for a classy and one of it's kind outfit shopping, no need to have a second thought.

Timings:10:30am to 10:00pm Contact: 040-30534347



ole in the wall? No there is certainly no hole in the wall. It is just an adaptation of the popular slang- a hole in the wall meaning low budget places that

are beautiful and cozy. Living up to its name, the 3,000 sq.ft Hole in the Wall CafĂŠ, located at Road no 45, Jubilee Hills, seems to be creating quite a buzz. The ambiance is welcoming with earthy and homely interiors. With a play of pastel colours, the place definitely makes it perfect to hang out with friends or chill out with family. Indulge in the lavish spread of menu and have some gadget-free time by exploring the board games like chess, Uno, and others that are kept handy. You can dive deep into the menu, but if you wish to try the audience choice then chicken and porky 9 years are a must try. If you have a sweet tooth then waffles are the ones you must indulge in first.

Timings: 8:30 am to 8:30 pm Monday's closed Contact: 9398262097




Every look is a perfect look as there is no speciďŹ cation of a perfect look." She is

vibrant, energetic and full of life. Dressed in

simple jeans and a t-shirt, she stands true to her statement. In the present scenario where there is a huge hype around styling and looks, her approach towards fashion surprises you. "Fashion designing is all about common sense." On that refreshing thought, Sirisha Reddy drives her world of fashion. Her label Sirisha Reddy is a hit among fashionistas. Born to M.V.Rajshekar Reddy and M.Bhagya Lakshmi Devi, she was nurtured with great values and a go-get attitude. "My parents have always supported me and been there for me, whenever I required their guidance," she says. She is young but after a conversation with her, you realise that behind the chirpy and bold girl is a matured mind and an honest heart.

she drapes

br des n

splendour By Swarnalata Pothapragada

red | may 2018 | 26

Childhood Ours is a business family with my father engaged in construction, paints and hardware. My mother is an MBA degree holder and takes an active part in our business. Younger brother Sanjay Kumar Reddy is an interior designer and runs a solar company and helps dad in the business too. Amidst all his busy schedule he also helps me in the marketing and branding of the label. My parents wanted me to focus on my studies before I chose a field for my career. I studied engineering in computer sciences in a college in Kurnool. I always had a air for designing and therefore, post my engineering I joined Hamstech for a one-year diploma course in fashion designing.


World of threads and stitches Like all girls, I too love dressing up and had a keen eye for colours and cuts. But it was the weddings in our families that made me pursue fashion designing. I feel a wedding is an occasion that brings in a wide range of fashion trends dipped in the different emotions. Every outfit has a story and every face that you see at a wedding is an emotion. It is fascinating to create designs that blend with them. That was what inspired me to pursue fashion designing seriously. I do pret collection and westerns, but my heart lies in wedding silhouettes which can be used later too. Hassle-free launch I feel blessed to have my family which has been a constant support in all my decisions. They are proud that I am pursuing this line. My

friends too are supportive and have encouraged me. Frankly speaking, I didn't face any hurdles to launch the label. I started off with online selling to gain experience. I created designs and sold them online, before launching my label. This testing waters gave me good insight of market and confidence. Building Sirisha Reddy brand and competitions Nah!! I don’t see anyone as my competition. Fashion is a vast subject, and everyone has their own space which can be earned through one’s own ideas and uniqueness. Each designer is singular in his/her own way. So, competing with my own self, I strive to improve myself every single day. Like every other brand, my brand has its own style and significance. I can perfectly customize outfits for brides. I don't repeat the designs and keep changing them. We believe that weddings are special occasions and what you wear must be one of its kind that leaves you with a memory for life. Young entrepreneur Since my childhood, I have been a go-getter and self-taught. I improve on designs and cuts, based on the feedback and reactions of people. I have been enterprising since my childhood. I used to apply mehendi to all the ladies at weddings. Later, I started taking up small graphic designing and VFX assignments via online. With the money I earned, I used to buy gifts for my parents and brother. So, I can say, I started working since I was in Class X. All this experience came handy when I started my business. The ever-changing trends Trends come and go, but we focus more on luxury and comfort of the

outfit. It should match the person and at the same time give comfort to the wearer. So, carrying the outfit with ease is the style. Indian weaves in limelight Weaves are from ancient times, but now people are understanding their beauty. I feel the old traditional Kanjeevaram sari from mother’s wardrobe is the best. As an Indian and as a designer, I support weavers and value their hard work. We sell Gadwal and Kanjeevaram hand woven saris in our store. Fashion designer Vs the brand That's a tricky question. I feel a brand is much bigger than the designer. So, it is not about identity, the brand dominates the designer. We never know who designed that classic white shirt, but we tend to remember what brand it is. Brand has a longer life. It is not subjected to a person's skill. The process All the designing of a basic western shirt to a wedding lehenga is done by me. I have a huge team which does handwork to seam and rip. But I do the main scratch colour dying to the end product as it gives me immense satisfaction. My workshop is at Kurnool. Unpredictable fate If you find a good client who understands the aesthetics of an outfit, it is fine or else the whole effort may go for a toss. Secondly, a lot of effort goes into the designing of outfits, but you often find them replicated at a lower price. Clients who don't understand the difference of fabric, detailing and more, get confused and go for this duplicate stuff. Yet another concern is our designs are offshoots of our imagination and inspiration. Some may like and some may not. red | may 2018 | 27

Sometimes even the best lines of design op. The digital wave in fashion With the advent of digital media, the clients now have many options, ideas and thoughts. They are well aware of fabrics, their textures and more. I feel they have all the right to ask, discuss, compare and then buy the ones they completely like because at the end of the day, it is their satisfaction that matters. It is quite fun and interesting to interact with clients.


Memorable moments There are unlimited memorable moments. As a bridal designer, my client meetings are long as I need to understand what cut they like, which fabric they are


Colour: Black

Apparel brand: Vero Moda

Holiday destination: Italy

Designer: Manish Malhotra

Wish to style/design for: Deepika Padukone

Wear: Indian wear Comfort wear: Western

comfortable in and much more. Not just the bride, I interact with the family members, observe their lifestyle. That allows me to go through their life. These interactions are memorable for me and great learning. Challenges Each day is a challenge. But, the one challenge that keeps me on my toes is to maintain the same quality, luxury and comfort, despite the magnitude of work. Future Expanding my brand to other cities and countries.

Best outfit designed till date: There are many. Can’t choose one. Memorable compliment: My parents told me that they were proud to have me.

Fashion in one phrase: It’s how you feel and carry it.


Women should lead life with a sense of self-worth, respect and dignity, have complete control over their life, both at home & workplace.

To be able to make independent decisions is empowerment. I respect it.

Be you. Stay confident and rooted irrespective of your growth.

Be patient. There is no gain without pain. So, keep trying even if you fail. Hard work pays.

red | may 2018 | 28

Shoot by Dinakar Pamu



gada thapra o P a t arnala By Sw


e is young, dynamic and e n e rg e t i c . T h o u g h h e earned an engineering

degree from BITS Pilani, Goa campus and an MBA degree from Coventry University, UK, he opted to take charge of the family business. With a great respect for the five decade-old trade tradition and to match it with the modern trends, Vijay Kumar Yenamala established Zasya design store. His wife Nusrath Farheen, a financial analyst with Earnest Young, is not only the ‘finance minister’ of his home, but also the Queen of his heart. Birds of the same feather flock together, they say. It holds good for this couple as they are completely in harmonyboth personally or professionally. Here is a glimpse into this lovely couple's life which can easily be the plot of any commercial film.

red | may 2018 | 30

The fashion foray My home town is Dharmavaram, Anantapur District, a hub of silk saris. My family has been in silk sari manufacturing and is one of the well-established and very well known wholesalers. Growing up in such an environment, I was naturally exposed to this trade right from a young age. However, with an intention to have a sound academic foundation, I pursued my MBA. Post my MBA, I did work for five years in the industry before taking the reins of the family trade in my hands.

Job vs entrepreneur Yes, many would expect that I, with such high qualifications, would ideally opt for a job which offers security. The fashion industry may be all about creative glitter and glamour, but it is also fraught with high risk. Encouraged by the fact that my family is at the back end and creates fashion, I invested my expertise in bringing our skill to the forefront. To achieve that there was no better way than to step into the retail segment.

Indian weaves As mentioned, my family has been into Dharmavaram silks for decades. So, we always have a special affinity to Indian weaves. We are one of the largest manufacturers & wholesalers of silk saris, catering to the major retailers in South India. With 800 weavers working for us, most of the production happens in-house. This gives us an extra edge and a total control over the quality of products. I have always worked in collaboration with weavers, even when the Indian weaves took a backseat. Now, with awareness growing, it is nice to see many fashion designers and labels choosing Indian weaves. Ideation to implementation Apart from our own manufacturing, we have tie-ups with some of the biggest manufacturers in India, in other segments of women's ethnic wear. With this kind of background and experience, our procurement team is very selective about the products, not just in designs, but also in quality. Every woman is special and so are her tastes. Therefore, to satisfy all tastes,

outlet for wholesale of silk saris at Banjara Hills. We are planning to spread our wings by opening more stores, boutiques, and want to encourage designers through this exercise.

Customisation vs pre-designed outfits Often the customers go for pre-designed outfits. Those who like to wear outfits that are exclusive or different from the current market trends and who are very particular about their fittings prefer customisation. Otherwise, many prefer to select from the pre-designed outfits.

The other side of Vijay I love cooking and it is a stress buster for me. People who have tasted my dishes say I cook great. I love watching films and traveling.

Tough ride Being in the fashion industry is like riding a tiger. You need to always stay on it. Fashion changes rapidly and we must stay ahead of it. Future of Zasya Soon we are opening one exclusive

Balancing work & life Since we are in retail business, we are open all the seven days a week. I take time whenever I need a break. I am a movie buff and watch all Telugu movies. I love to travel a lot and whenever I get a chance I plan a trip. As I studied in the UK, I have a very special liking for it and that is my all-time favourite spot. Europe is also one preferred destination.


Sustaining competition One very important factor is to stay up to date with the fashion trends. We should make sure that the latest attires are available on our store counters. Pricing is the second important factor and last but not the least is customer service.

we offer a wide range of collection. Our sales teams are perfectly trained to understand the requirements of the customers and help them chose the right products.

Two sides of the coin Fashion has now become an indicator of social status. It gives a great creative satisfaction to see your outfits making the customer smile & brides blush. But, the trends in the fashion industry change very rapidly and we need to be ever ready to embrace them. Compounding the problem further are the mushrooming outlets in Hyderabad. So, having a fashion label is a challenging task.

red | may 2018 | 31

Movie Ye jawani hai deewani Shopping day Any day when there are good offers and when in mood Dessert Naturals icecream Brand Only Holiday destination Paris HE IS A CHARMER: NUSRATH We have known each other for a very long time. So naturally Vijay knows everything about me, sometimes



SHE IS JUST PERFECT FOR ME: VIJAY Ours is a proper filmy love story. I met her on Orkut and it all started there. After being in relation for eight years with some filmy style romancing, we got hitched in Dec 2015. She is a workaholic just like me and believes in giving 100% to professional commitments. Hence she understands and respects my style of working and completely supports me. As we both are professionals, we respect each other’s' priorities and accordingly balance our schedules and leisure.

Car Jaguar XJ Meal out Any restaurant with good Indian food and some nice music Movie of all time Mr.Bean/Johny English Shopping day When the mood comes Favourite song Changes according to the trend Dessert Anything with chocolate


Shoot by Dinakar Pamu

Car: Mini Cooper Meal out: Any place with live music and tasty food

red | may 2018 | 32

even my thoughts much before I express them. He cares a lot about me and shows that in little things. We do not have kids yet, but I can say that he would be a good father going by the affection and care he bestows on his brother's kids. He is very romantic and likes to surprise me - planning a short trip to a quiet little place for the weekend or taking me out on a date. Sometimes we just spend time together at home, which is more romantic than anything else. Well, we come from two completely different backgrounds so there are bound to be some dissimilarities. We don't agree on certain things but we accept each other’s views. Vijay is more a thinker focusing on how one can grow his/her trade. He is good at putting together checks and processes to increase the efficiency of his staff. He is good at strategies that way.


Brand Tommy Holiday destination UK



Hethy morss d Happy


By Swarnalata Pothapragada

Eat what your body can digest,” says

Deepika Chalasani, lifestyle

management expert and owner of

Fit4Life. Her approach to diet, health and lifestyle surprises you as she never advises diets that make her clients crave for food. “Food satisfies the soul, so why should we deprive it of any taste?” On that satisfying thought, she breaks the myths around healthy living and gives a glimpse of her journey into the most misunderstood field ‘Lifestyle Management’. Deepika pursued MBA in Human Resources Management, Masters in Economics and Masters in Psychotherapy and Counselling, and was enjoying a successful career in the corporate world. But most unexpectedly, she ventured into the fitness field (lifestyle and weight management). A conversation with her is an eye-opener and redefines the approach to healthy living.

Formative years I hail from Krishna district. Though born in Assam, I was brought up in Ooty. My parents Mr.Subba Rao and Mrs.Rama Devi used to travel across the country because of my father's job. So, all my formative years have been in boarding schools. Later, I went to Pune for my Masters in Symbiosis. In 2012, we finally shifted base to Hyderabad. Healthy change I had a successful career as consultant red | may 2018 | 34

in the corporate world dealing with top 10 companies listed in the Fortune 500 list. Life was great with a wonderful husband S.M.Reddy & children- Aarav and Aanya. At 39 and at the peak of my career, I faced health issues. I had put on 30 kilograms and diagnosed with diabetes, high BP and knee pains. On the other hand, my 60-year old father was all fit and filled with energy. He could easily walk, cycle and run for kilometers, whereas I had lost complete control on my health.

Enlightenment My parents are practising nutritionists and were in the field for over a decade. When I looked at my parents and then at myself, I realised that I have to take charge of my life. That was when I decided to tighten up my lifestyle. However, the first hurdle was weight. To get rid of it, I went to gymnasiums, dieticians, etc. However, none of them could give me a sustainable solution.

That is when my quest for a sustainable lifestyle solution began. This not only got me back to healthy living but also made me lay the foundation for Fit4Life. I tried to sort my life with my father's guidance. Genesis of Fit4Life Ours is the only country where carbohydrates turn to fat and insulin is weak resulting in more diabetic problems. We should not ape the west. Fit4Life was established with this understanding and a mission to provide healthy living as a sustainable model. I feel an ideal lifestyle is all about having a good routine, indulging in your favourite food, late-night party once in a while and yet remain healthy. Initial hurdles Many! When we started, we had many seeking weight loss like 3 to 5 kgs in a stipulated time. I realised that people feel that being fit is having a perfect body, an hour glass body (if women) and more. Sad but true! When they look at actors, they aspire to have a body like them but they tend to miss out on the fact that their body has been built over time. Basically, 80-90%, this is the mindset towards healthy living and the balance 20% is diet. I can’t understand how one can refrain from having their favourite food. That would mean self-limiting. I have turned down many clients because they were looking for an instant reduction in weight or drop in the diabetic numbers. I never took up such cases. I want my clients to be ready for a behavioral change

that helps them sustain their health for life. I urge them to come to me only when they are ready to look at life or health in a holistic way. Diet dilemma Every second day, there is a new diet. But statistics of Oxford and couple of other universities have proved that only 1% could get results from such diets and sustain them for long. Our body has a beautiful mechanism which is selfequipped for its functioning. We damage it by not listening to it. For example, if you are eating a lot, it means your body is trying to communicate with you through your food. It is


important to identify whether the reason for eating so much is emotional, physiological or deficiency of nutrition. Weight is just a culmination of what you have done over the years or months and cannot shoot up overnight. People read something somewhere or someone tells them that that diet worked great, and they follow it. One must realise that each body is unique and so is its nutritional requirement. So, there is no good diet or bad diet. There is only suitable diet. Maintaining the same weight for long should be the priority rather than losing it. One must realise that every food has some nutritional value.

Avoiding any particular food would mean not giving your body that particular nutrition. Let's move it Just like food, physical activity is body-specific. Believing that exercise is all you need to stay fit is a myth. Exercising strains and after a certain point it tends to act negatively. For example, many women indulge in excessive exercise and put on a lot of weight. Whatever you eat after such heavy workout remains in your body causing a threat. So, a workout regimen should be designed on parameters like body type, age, lifestyle and more. BMI is not all BMI is not a parameter for good health. It does not take age into consideration. A 90-year-old and a 20-year-old with the same height are expected to be similar. It is not possible. Common lifestyle problems Most of India is either pre-diabetic or on the threshold of it. It bothers women more as it impacts the fertility. With men, it is more about cholesterol, triglycerides and more.

Impact of digital wave You have to understand that when some information is put out there, it could be either based on personal experience or out of research done with hundred people. Hundred samples are not big enough to consider such information. It may or may not work for you. Therefore, one must check on what basis the research was done, who did the survey, for how long and more, and then decide. Work Life balance As I said before, healthy living is a blend of healthy mind & body. Therefore, when not working, I focus on building myself. I have recently started running and cycling. These activities calm my mind. Besides, I try to learn new things. My husband has been a great support. He helped me set up Fit4Life. I love to spend time with my family. When my family needs me, I am with it. Women power I don't believe in pre-conceived notions woven around women.

We are taught to think about others first, So we constantly try to live up to the expectations and neglect our self. I don't believe that a mother must cook for her children. If I don't know cooking, I will hire a cook and get the best for my children. By doing so, we are giving a message to the boy that it's okay if his wife doesn't know how to cook. I believe true women power is all about doing your best without losing your identity. We need to get over this feeling ‘I am a superhuman’ where she tries to do everything. I don't need to prove that I am a great wife, mother or daughter-in-law. Success mantra I strongly believe in what I do. I stay unrufed by failures like losing a client to someone else. Future We are ready for the future and prepared to handle fads that keep popping up in the market. We shall continue to stick to our approach even if it doesn’t become an instant hit. Fit4life is

for life, so I am not in a hurry. In a country with a million plus population, even if we manage to change a thousand families then we consider ourselves successful. We wish to build trust among the people.

Weight management and lifestyle specialist from Nesta

Diploma in nutrition and health education from IGNOU

Certificate in food and nutrition from IGNOU

Life mantra Love yourself the most Healthiest country Japan

Eat right

Adequate physical activity

Stay happy and spend time with your loved ones

Her Thoughts

Tips for healthy life

Life is one time, don't compromise.

Women empowerment Balancing life

Mind-body eating coach from the Institute of Eating Psychology Fitness Nutrition from Issa

Eating right is what makes the difference.

• Being happy internally leads to happy living.

Leisure Spending time with family and children



Shoot by Dinakar Pamu



By Swarnalata Pothapragada red | may 2018 | 38


he otherwise quiet Road No.1 Banjara Hills now has an all new charm. The credit goes to the brand new Musaddilal store. With spell-bounding interiors and designs like never before, this store definitely promises to redefine the trends in jewellery. Musaddilal Jewellers has been a name synonymous with fine jewellery that blends different cultures to create a stunning masterpiece. With a legacy to look up to, it was an obvious choice for Shashank and Rudraksh Gupta to join the family business. However, with a commitment to carry forward the 150-year-old brand Musaddilal, perfectly complementing it with their modern ideas and vigor, the brothers embarked on a fresh and new journey of revamping the identity of brand Musaddilal. In conversation with the brothers who speak on being the heirs of such mind-blowing legacy and the art of jewellery business.

The brand Musaddilal Both: Our grandfather's grandfather, the late Sri.Musaddilal Babaji, was the official evaluator for the Nizams. All the jewels possessed by the Nizams were to get his stamp of approval. But the journey of Musaddilal started way back in 1899. Our ancestors used to sell jewellery, going to the houses. Later, in 1960-70's, our showrooms were set up. We had opened stores in Pattargatti, Basheerbagh and Secunderabad. Now, joining this line is the Banjara Hills store. Formative years Both: We are a big family. Our parents have always been particular about us completing our education. Though we have an age difference of five years, we share a great rapport. Education S: After my graduation, I studied a crash course in jewellery designing at GIE. I earned a Masters degree in Financial Marketing from London School of Business (summer schooling). I even pursued a full-time MBA course at Amity Global Business School. R: I am pursuing my BBA (third year) from Amity Global Business School. Introduction to the art Both: Since we are born in a family, where each and every member is committed to jewellery designing, we have seen this art since our childhood. We recall seeing our father and his brothers taking care of the business under the guidance of my grandfather. From the age of 10, we brothers were sent to the store after returning from the school to observe the sales personnel and learn the art of marketing. The focus was not just on sale but also on establishing a relationship that would, in turn, lead to an association for generations to come. So, by the time we joined the business, we would be all

set and ready to take it forward. Helming the business Both: When we joined nearly seven years ago, we took charge of the operations, sales and marketing. The creative aspects i.e. the designs and make of the jewellery is still taken care by our elders. We are complementing their expertise with our modern approach. Since generations, Musaddilal has built its identity through word of mouth. However, after seeing the changing trends and the growing competition, we slowly adopted digital, print media and on-ground marketing. But the ratio is 80-20, where 80% of our focus is on marketing it the traditional way. Blending thoughts Both: Initially, it was very difficult to convince our elders about the new marketing techniques. Not that they were skeptical of the new trend, but because they have always believed that the best form of marketing is word of mouth, i.e., attend to one customer and convert it into a sale; the same client then refers us to his circle and that is how the chain builds. We also agree to that because all the other marketing tools definitely bring brand visibility and increase in footfalls, but it is word of mouth and customer relationship that lead to a sale. Hence, we combined the word of mouth & modern

marketing modes. Now, if you look at our publicity, it is subtle and classy. Leading the race Both: Firstly, in the current scenario, agreed, there is an increase in the players. But, simultaneously there is an equal increase in the buying capacity and number of buyers. We believe in doing our best and redefining ourselves. So, what really make us stand apart and unique, rather than leading the race, is our years and years of experience, not to mention our exquisite and unique designs. All our pieces are handcrafted and crafted out of the best jewels procured from across the world. We never ever compromise on the quality. The finishing is just impeccable. Last but not the least, it is our period pieces which are single pieces from the Nizams’ design. Our clients refer to our pieces as possessions & style statements.

red | may 2018 | 39

Balancing work and life S: My wife understands the dynamics of this business. In addition, the women of our family are involved in some way or the other in the business. Therefore, they too have a routine. Post work, all of us give time to family. Normally, the days are hectic. But we plan our vacations and short breaks whenever possible.

Success mantra Both: Hard work and constant innovation keep you ahead. Especially, in our industry, an effective sales team is the crux of success. We deal with niche jewelry which is worth lakhs of rupees. Hence, the client buys it only on goodwill and trust. This can be achieved by providing good quality products & services.

R: It is all about college, work and family for me. Since we have been exposed to the business from a very young age, we have mastered the art of balancing work and life.

Future Both: We shall keep growing and do our best. We continue to innovate and surprise and impress the clients with new designs and patterns.

R: I am at work during the second half of the day, since I am occupied at college. My focus is mostly on sales and building the new customer base. Rapport Both: We are very similar in our thought process and share a common vision for the brand Musaddilal which is to live up to the heritage and give the clients only the best. However, as we grow, we aim to nurture the foundation our forefathers had laid in this brand. We generally don’t differ on issues, but even if that happens, we discuss and arrive at a common consensus.

red | may 2018 | 40

Shoot by Dinakar Pamu

Roles and responsibilities S: Both of us are adept at handling all the departments of the business. I take care of the orders, coordinate with the goldsmiths on the deliverables and the sales. My day starts with checking on the orders, then following up with goldsmiths about the deliverables, attending to clients and focusing on the sales.




espite women making a mark in every possible walk of life, a woman in her 40s thinking of becoming an entrepreneur looks like a dream. Especially, if she is from a middle-class conservative family, then it is a far-fetched dream. A simple childhood and an early marriage, but the desire to find h er sel f , i s wh a t m a d e J aya Ma r y est a b l i sh CJ Konsultants, a brand consulting firm along with her friend and trusted partner Chanakya. A conversation with Jaya fills you with positive energy and makes you look at life with rejuvenated spirit.


N T AGE-SPECIFIC By Swarnalata Pothapragada Formative years I studied in a government Telugu medium school and then pursued polytechnic course. My father expected me to excel in anything I took up and he did his very best for me. I couldn’t pursue higher education in a premier institution due to financial constraints. My father always said, “Where there is no door, build one.” These words have been my driving force. Dutiful daughter I have seen my father struggling and tried to help him. I funded my fees and books by giving tuitions and taking up part-time jobs while I was in school. I started working when I was 15. My objective is never to depend on red | may 2018 | 42

anyone, even as I take other’s opinions into account. Life before and after entering trade world... My family never allowed me to cross the city limits. It is a surprise that today I travel to different states. I learnt to go around independently after marriage. My husband and daughters helped me overcome fear and inhibition. I wished to be a homemaker, decorating my home, and cooking and serving various cuisines! But circumstances made me come out for work and turned me into an entrepreneur. To support myself financially, I used to conduct training programmes in engineering and MBA colleges. It was

a very gratifying experience to find my skills were used in right direction and were adding value to young aspirants. I look back at those days with great delight and satisfaction. I started my career as a personal secretary, then an administrator and then to HR manager. In my 20 years of career, I worked with reputed firms of beverages, healthcare, IT and non-IT, education and retail. Strategic consultant Setting off as an entrepreneur at 40, may not be a great start. But I am very ambitious and zealous. The journey started with a single agenda - Support my family. I had experience, but being an entrepreneur is a different ball game. I was determined and adamant

to excel in it. If I set my mind to something, I don’t rest untill I achieve it. My desire is to achieve something remarkable. I love to promote innovative ideas and concepts. I used to watch TV ads and wonder if they could have been handled better. I decided to take it upon myself to make them better. That is what made me opt for branding. Hurdles and heartburn Yes, initially, it was very tough. It took four years for me to get this recognition. I was badly mocked, criticised and demoralised by people who told me that I could never do anything on my own, that I didn’t deserve to be an entrepreneur and that I didn’t have a premium education or great looks. One person had the guts to tell me that women can never be successful in this field of business. My communication skills and creative mind were my weapons against my detractors. A client from Delhi gave me a breakthrough. They reposed trust in my abilities. They instilled confidence and conviction in me. That was my stepping stone to go up the ladder. I am eternally indebted to my well-wishers and friends. They have always been my source of inspiration. At last I made up my mind, repeating to myself “I CAN DO IT!”

and help its team. Right people at the right place and at the right time- that is what I believe in. Having the right staff makes any organization strong. Thus, in addition to giving branding strategy, we also offer HR consultancy. USP CJ Konsultants provides strategies, HR advisory, learning and growth, marketing and branding, CRM, PR, celebrity and brand endorsement, launches, events and social media networking to any firm that wants to step up its trade and revenue. Sustaining competition CJ Konsultants is always evolving and is easily adaptable and progressive. We keep upgrading our skills, investing in research. Most importantly, the levels of our commitment and ability to adapt are worth a mention. After all, all failure is a failure to adapt and all success is successful adaptation! Fortunately, my clients recognise and appreciate us as the best consultant for all solutions.

a simple woman into an entrepreneur. Today, I have the courage and confidence to talk to anyone. But deep down I am still the same. I love to cook different cuisines and expand my palate. I actively participate in all the activities of my church. I love meeting people, sharing experiences and learning from those experiences. Considering that I am a workaholic, it is rare that I sit idle. Whenever time permits I read. I am a voracious reader. Future It means so much to me to help those in need and give back to the community. It is a joy! I love to engage myself in social work and contribute to the common good. I wish to start a home for the aged. Advise to new entrants •

Never exploit or manipulate.

Be sincere in words and works.

Be transparent and trust-worthy.

Lessons learned Don’t stop, keep pushing your limits. Never settle for an average life, strive for excellence. Never exploit anyone. Life begins where comfort zone ends. Success Mantra My mantra to success is simple. Retain, maintain and attain. Beyond work It was a slow but steady transformation of

Monopoly in jewellery branding CJ Konsultants caters to all categories of brands. But jewellery retail is our forte. This I could accomplish after picking up the right options! Expanse of work My past work experience as a trainer and HR made me venture into CJ Konsultants. I have seen that an organisation needs an external force to mentor, train

Shoot by DinakarPamu

red | may 2018 | 43

By Chandrika Mantri

trailblazing journey, upcoming projects and more.

exclusive telephonic interview, she talks about her

mesmerised the audience for the past 13 years. In an

Amuthavalli in Sketch, she has upped her ante and

Roshan Chehra to her mind-boggling portrayal of

her career as the young teenager Jiya in Chand Sa

nonchalant about her stardom. From kick-starting

What is more admirable is the fact that she is

learning Tango for the upcoming film Naa Nuvve.

stylish airport looks, bagging ‘n’ number of awards or

routinely buzzing with details of the star- be it her

Tamannaah Bhatia persists. The internet is

but the country’s obsession with actor


t has been a year since the release of Baahubali


& D E D U



On working with Vikram? I am glad I got the opportunity. He is a class apart, no doubt about that.

Do you relate to Amuthavalli? She has a strong personality and clear aspirations. And that is exactly how I am!

Do awards overwhelm you? No, but I am surprised. They make me feel more responsible.

Share your experience at the IPL opening ceremony. Exhilarating! This was my first time. We had the country’s best dancers like Prabhu Deva and Jacqueline. I was on cloud 9 as I represented South India.

The Sridevi Award at the Zee Apsara Awards… We get so involved in movies that we hardly sit back and appreciate our work. So, this was one of the moments where I was just grateful for everything. This award meant a lot since Sridevi always inspired me.

Dadasaheb Phalke Excellence Award for Baahubali.. I was elated to receive the award in my hometown. I feel lucky to be part of this globallyrecognised film.

Prithvi Theatre… My association with Prithvi

Tell us about A.B.C. A.B.C. is neither a feature film nor a documentary. It is a social cause-oriented film that will be showcased in various schools.

Seven back-to-back releases, how did you sail through? Yes, there is Kanne Kalaimaane, Naa Nuvve, A.B.C., Khamoshi, Queen Once Again, an untitled Kunal Kohli project & Sye Raa Narasimha Reddy with mega star. They were scheduled in such a way that I could finish them on time. I am a workaholic and don’t take many vacations.

So no missing workouts? No never! I do a lot of functional training; now I am doing yoga. If I want a specific shape, I go for specific diet. I prefer age old homemade recipes.

Unforgettable incident... Vikam and I were shooting in Pondicherry. We decided to go for a run at the Promenade. That was one big ambitious project as we might get spotted by people. Covering ourselves, we went for it. It was a fun run, but people recognised Vikram towards the end.

Actors should… Constantly learn new skills and not repeat previous mistakes. The more you evolve as a person, the better actor you become.

What are your strengths? My ability to adjust as I am not fussy.

How do you handle the success/failure? I don’t dwell too much on either. Of course, I am grateful for what I have achieved.

Affected by the role you play... Some of them require you to dive into them. The involvement becomes a lot to handle. Sometimes, I am drained out.

On learning Telugu… All my training happened while delivering the lines. Now I can speak Telugu better than Sindhi!

On bagging Chand... Producer Salim Akhtar spotted me at my school function and encouraged me to go for an audition. I cleared through.

began when I was quite raw. I thought acting could not be taught in class -rooms, but these platforms help you get rid of inhibitions and gain confidence.





IRE ID F RAP es : urit pping o v Fa za to z ...pi s e v i l O look dress ort p r i ble ...a forta m o Ac ord …w ing hing z aug l Ama d n ji or a mo e. …e g on o tabl in look comfor t Roll e rp & hi ssy d ca sac …re suit- cla r bya e a n S t , ig Pan ulla des ion ishka L h s …fa and N ta a . Nee namik ad.. A d u re o an y ok you t bo Las guru app s t a h h Sad a oW ne t nd Dish o t s e i ead a r L st f ur h is e o b y My k in e Th stuc Just Lik g Son thing e Som ire… opra Adm ka Ch an g Priy thin est g n Stra eaten r eve fish sion ll ses ion s She o sp ect coll ciou Pre otwear it fo My hab d r i we my Any p with . e I sle th open f u o m n of t tur s e g Big ess en a F k Trait you want to change I am impatient.

Real Tammannah... A foodie; chilled out; loves to entertain people, spend time with family and friends; finds happiness in small things like a long drive.

Essentials to survive? Passion, discipline, consistency and improvisation.

Sacrifices behind glamour You have to put your work above others. In a field of cutthroat competition, you have to be at the top of your game.

Belief in numerology... Yes, I do. I changed the spelling of my name.

Tell us about Wite-n-Gold? It is my father’s business. I chip in as a designer.

Did your parents approve? While my father Mr.Santosh was supportive, my mother Mrs.Rajani was initially not comfortable. She, by and by, understood my passion. They always stand by me.

Any message for red I have been featured before but I am pretty excited that I am on the cover after a really long time. Thank you red!

Advice to upcoming actors Don’t be inuenced by others; go with your gut feeling.

Message to your fans… I am grateful to them for their never-ending love and support for the past 13 years. I hope to live up to their expectations with some out-of-the-box films.

Any interesting fan story? Some of them are really sweet. One of my fans, Himakar, posts creative and unconventional stuff about my team and me. We are very fond of him and eagerly await his next post.

Ten years from now... Hopefully alive and happy. I don’t plan or think about the future. I like the little mystery about tomorrow.


Sep 23 – Oct 22

Purple, 1

Orange, 5

Lucky for you:

Peach, 15

Overcome that urge to switch jobs. Seniors will have your back. Businesspersons may finalise foreign deals. But you will have to put in a lot of efforts to sustain them. Investment in property and land is advised. Earnings will be satisfactory but travelling and lifestyle expenses too may rise. There will be peace and happiness in the lives of married. You will get plenty of time with each other. Take efforts in sustaining the relation.

Lucky for you:

You will feel energetic and driven, yet may face quite a few challenges and disappointments. Be positive. Too much involvement in leisure could affect your performance. Work-play balance is very necessary. Your bank balance will improve. Tradesmen can look forward to some unexpected profits. Stay alert and keep a watch on the activities of your partner. Singles planning to propose should wait for a while. The married should avoid arguments on trivial matters.

Workplace stress may disturb you initially but there is no need to take any action. Your relationship with colleagues might be a bit strained. However, your image stays untainted, even if they speak against you. You may not be able to clear your dues on time. However, on a positive note, you feel energetic and enthusiastic. Businessmen can expect monetary gains. A surprise trip from spouse is on the cards. You will find your special one. The married enjoy a strong bond with their partners.

Lucky for you:

CANCER Jun 21 – Jul 22


May 21-Jun 20


Oct 23 – Nov 21


Lucky for you:

Silver, 18

You may get a coveted hike or a promotion. Your workload and responsibilities will increase. For entrepreneurs, it is a good time to start a new venture. A foreign deal may be finalised. Think twice before lending money. It is the right time to ask your crush out on a date. The answer is certainly going to be in your favour. Couples need to respect the sentiments of their partners. Do not disconnect from each other and try to keep the romance alive.

Jul 23 – Aug 22


Brown, 25

Lucky for you:

Blue, 10

Career prospects appear bright. You may even bag the much-delayed promotion. Avoid investing in new ventures or altering the existing one. Your can bank on your partner. Paperwork needs attention, especially in matters involving government officials. Be serious about your finance. Single ones planning to propose should wait for a while. Committed couples need to take special care of their relationship.

Lucky for you:

This is a good time to start a part time job. But the employed may face a few problems at office. You need not be disturbed by misunderstandings that might crop up with colleagues and the boss, if you tackle them with logical reasoning. Pay heed to the advice given by mentors. Prospects of signing important and lucrative contracts which beget long run benefits are bright. The sphere of personal relations is not significant. Take out some time for loved ones.

Aug 23 – Sep 22

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