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CONTENTS Red Race 94 Get ready to whizz past on this unisex scooter Alpha from Yamaha India

Red Gadgets 96 Oops! Ever heard of a camera that rotates to your tunes. Here is Oppo N1 doing the feat. Phone at the tip of the finger of techsavvy.

Red Retreat 125 Sip a piping hot aromatic tea, freshly prepared from the vast expanse of its gardens or get into wild to spot the famed one horned rhino, Assam can rejuvenate you thoroughly.

Red Dazzle 109 The gems from the heart of the sea are on the task to beautify you. Select the best one.

Red Haute Arresting, appealing and sassy in her looks; imposing, commanding and compelling in her acting; meet a complete package Priyamani. She sizzles the red


Red Life

119 She is stunningly beautiful and unimaginably bold. A born leader, she got acting skills in genes and politics on popular demand; Jayasudha personifies women empowerment.

Red GenX

Red GenX



Young, confident and power generator. Intrigued? Don’t be. We have Niraj, who can light up cities and lives too.

He helps you lose weight, only to gain a new Life.

Red Entertainment 89

Films, Games and Gossips – just the stuff to spice up your day, leaf through our pages of entertainment

Red Eve “I collect hats. That's what you do when you're bald” says James Taylor; well you don’t have to! Dr. Radha is here to groom your barren head to a full bloom.

She goes vroom vroom as she takes charge of her professional life; she also shoots boom-boom as she takes up her favourite passion.





Capture this QR code using code reader app on your mobile

Publisher Chandra Mouli Tippala Editor-in-Chief V Sarada Asst. Editor Avinash CK Gembali Sr. Feature Writer Ranita Ray Sr. Photographer Dhana Vijay Photographers Dinakar Pamu Manikanta Prudhvi Raju Addala Image Processing P Venkatesh General Manager - Marketing Rajesh Babu Guntu Dy. General Manager - Advertising Selvaraj Dominic Asst. Manager - Marketing Mala Chaudhrani Sales & Business Development Kranthi Kumar Eswar Rao Distribution & Sales Faheem Siddiqui Subscription & Sales N Naveen Ajay Santosh Chiranjeevi

Publication Consultant K Raghuram Raju

Design Strategy

Printed, Published and Owned by Chandra Mouli Tippala. Printed at Kalajyothi Process Pvt. Ltd., 1-1-60/5, RTC X Roads Hyderabad - 500 020. Published at Red Publications D. No. 14-36-9, Vikas Nagar, Pedagantyada, Gajuwaka, Dist. Visakhapatnam, AP. Editor: Tippala Divya Reddy.

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W W W . R E D M A G A Z I N E . I N

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Both the summer heat and election fever are rising by the day. What do we Telugu people have on hand? One- a newborn state Telangana and the residual Andhra Pradesh. Both are woefully lagging behind in development. Without looking back into the past events that brought us to this juncture, it is time we marched towards a better tomorrow. Many political parties are knocking at our doors seeking mandate. We have to be extremely careful while deciding on who we should let in. I clearly see three Cs playing a significant role here- Caste, Cash and Calibre. I advise the voter to ignore the first two and go for the last. Stability is the need of the hour and bringing in leaders who can provide us with that is the call. Remember each and every single vote counts (literally and figuratively). We chose Jayasudha, film star-turned politician for our Life segment. The natural actress is likely to play a major role on political stage too. Priyamani, who endears herself to her innumerable fans takes the place of pride on our cover. She may be dealing with cosmetic treatment and aesthetics, but her approach is certainly not skin deep. Dr. Radha Rani Palakurthi, Hair Transplant Surgeon, helps people grow their crowning glory and the confidence that goes with it. Keeping her company in our Eve pages is the dynamic Kavita Reddi, who ‘drives’ Audi to new destinations. Mr. Neeraj Sarda, Director, Sarda Metals & Alloys Ltd. is elected as the Vice-Chairman of CII Visakhapatnam Zone for the year 2014-15. We wish him all the best in his new endeavour. A man of mettle, Mr.Sarda is sure to do well in whatever task he takes up. Quite coincidentally, our GenX segment introduces a unique medical professional Dr.Nandakishore Dukkipati who established one of its kind bariatric boutique hospital, LiveLife in Hyderabad and like Dr. Radha, he too deals with aesthetics and helps people lose weight and gain confidence. We have included a special segment red poll that talks of aspirations of contestants drawn from various parties of Visakhaptnam. Before I close I wish to remind our readers it is time for a change of guards both in the state and at the Centre. For our own good and for the good of the nation let us not get swayed away by short-term gains. Vote for the right people. “That we have the vote means nothing. That we use it in the right way means everything.”

Chandra Mouli Tippala, Publisher red | may 2014 | 21

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DR. RAJESH Hi Chandu! Thankyou for the nice message and the very meaningful article that's published .kudos to your team especially Ms Ranita, Mr. Eeswar and Mr.Vijay.The write up is great and photos shot and published are very apt for the occasion nd professional.Overall it was a pleasurable experience.



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KAVITA RAJESH KUMAR Ranita, thanks for the nice writeup. You did a fabulous job PRASANTH Its a pleasure and I am really glad for your appreciation. Thnx for the gesture.










red, the hip lifestyle magazine from Vizag has hooked everyone - from teens to business owners. Buoyed with overwhelming response, red now intends to splash big across Hyderabad. And true to its name, red is now looking for energetic, ambitious and go-getters for various roles. Excellent communication skills a must. Salary negotiable. Come, join us to paint the metro red!

Editorial Team - Asst. Editor / Copy Editor / Feature Writers Graduates / Post-graduates with good command over English, editing skills and ability to cover a wide range of subjects. Photographers Accomplished photographers with experience in covering everything from events to portfolios of celebrities and various subjects. Advertising - Asst. Managers / Sr. Executives Graduates / Post-graduates with pleasing personality and relevant experience in managing public relations. Marketing & Circulation - Asst. Managers / Sr. Executives Graduates / Post-graduates with experience in planning and managing marketing activities. Should be good at analyzing market conditions. Front Office Executive Graduates well-versed in computers & telecommunications. Preferred: Prior experience in Print / Publishing industry.

APPLY IMMEDIATELY! SEND YOUR RESUME TO MAIL@REDMAGAZINE.IN (OR) CALL: 88854 88854 / 98854 44449 / 95539 55178 Head Office: Aspen Towers, 1st Floor, # 52-10-10/1/5/4, Opp. Indian Oil Petrol Bunk, Resapuvanipalem, Vizag - 530 013 T: 0891 2544 444 Branch Office: # 482, The Dulipali’s, Opp. Mandarapu Mysamma Temple, Road No. 86, Jubilee Hills, Hyderabad - 500 033 T: 040 2368 6868


RAMANI Excellent article. Thanks to your team. Photography and design are wonderful. Best article I can ever get. U made me look more pretty and thanks for considering me on the Women's Day issue DR.ANURADHA Thanks Chandu for your patience in doing the work. Excellent article and lovely pictures. Keep the good work going..Red rockz NIVEDITA Good write-up on my mom. Thank you.

KEERTHI MUNAGAVALASA Rajesh Kumar & Kavita Naidu are ever green couple and lovely kids. It’s a perfect fairytale for me. Touchwood!! Rajesh, you are a wonderful human being and you always made our family proud. JAYATI MAJUMDER A handsome couple - Rajesh Kumar and Kavita Naidu ARATI MURUGESH Beautiful people are tagged in this good magazine. RAJABAHADURBJP SRK Really wow, red cover RINA HINDOCHA "red magazine thanks for the art show at Muse tag " BRYAN JUDE Congrats Srinath. Enjoy the accolades. RADHIKA NAIR Haute looks cool. We look forward to your comments. Post them on...




VIZAG HYUNDAI XCENT HITS VIZAG ROADS Hyundai Xcent Car was launched in the Vizag market on April 5. ADCP Mr.K.Mahendra Patrudu unveiled the new car at Lakshmi Hyundai Showroom located on Rama Talkies Road. Deputy General Managers Mr.M. David Raju and Mr.M.V.Rama Rao explained the special features of the car. Petrol and diesel versions of the car are available in six attractive colours. While the diesel version gives a mileage of 24.4 kmpl, that of petrol gives 19.11 kmpl. Car engine can be started with a push button and the reverse camera is arranged in a mirror. ADCP handed over the keys to the rst purchaser of the car Prof.B.Prakash.

VIJAYAMMA VISITS TGR’S RESIDENCE Honoray president of YSRCP and the party’s candidate for Vizag Lok Sabha seat Mrs.Vijayamma paid a visit to the residence of former MLA and YSRCP observer of Vizag Parliamentary constituency Mr.Tippala Gurumurthy Reddy at Gajuwaka. She was extended a warm welcome and was presented with a bouquet. She had a talk with the Tippala family members including Mrs.Vijaya Kumari, Executive Director, Mrs.Divya Reddy, Editor and Mr.Chandu Tippala, Publisher, red magazine. Later Mr.Chandu presented a copy of the magazine to Mrs.Vijayamma. Impressed by the magazine she wished him and the magazine to prosper. Later she addressed 3,000 throng that included senior leaders and party workers who converged at the Tippala residence to interact with her. Her visit has created a lot of zeal and enthusiasm in the local YSRCP circles. After partaking in a sumptuous lunch hosted by Mr.Gurumurthy Reddy, the party men set out on a massive rally led by their Party’s honorary President. Prominently present on the occasion were Mr.Bharath, Mr.Appala Swamy, Mr.Tippala Ramana Reddy, Mrs.Annapurna, Mr.Narayana Reddy, Mr.Chinna Appa Rao, Mr.Nitesh Reddy and others. EX-MLA BUYS W4 FROM AUTOMOTIVE Mahindra’s prestigious and agship product, the Cheetah Inspired XUV 5OO’s latest offering, the W4 had a VIP buyer at the Isukothota showroom of Automotive Manufacturer’s Pvt Ltd. Former MLA of Narasipatnam, Mrs. Bolem Muthyala Papa recently purchased it and her son Mr. Bolem Gopatrudu received the keys from Mr. Stephen Roy. A, Senior Manager, in a ceremonial delivery in the presence of Mr. Ram Prasad, her brother-in-law, Mr. P Prabakar, Manager Hi-end, Mr. Vimal Kudal Kumar, Manager MPV, Ms. Ch. Saritha, CRM and Mr. Nizamuddheen, Event Coordinator.

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BHARAT SENA PUTS BEST FOOT FORWARD The revolution has always been in the hands of the young. This time- tested factor was reestablished recently when Bharat Sena, a group of likeminded youth came out in a big way to hold a rally to create awareness about right to vote. A good number of people organized themselves into a pro-active group under the dynamic leadership of Vellanki Yagnesh Bharath. Vexed with the existing political system and the non-performing leaders, the group aims to motivate the educated youngsters to enter active politics. All out to plug the loopholes in the present system, Bharath insists, “Only common man can comprehend the hardships of his fellowmen. Hence leaders should be born out of them. Politics of heirarchy should not be tolerated any more. The pro-active participation of youth in politics is the need of the hour to bring about the much-needed change in society and better the lot of people. The rst step in this direction is people should understand the power of their vote and utilize it for the right representatives.” The huge rally taken out from Seethammadhara to Beach Road was the rst of Bharat Sena’s initiatives. Nearly 1,000 youth, most of them students and educated, took part in the rally holding placards with slogans written large and bold like - “Right to vote against caste, creed and religion”, “Think before you vote”, “Vote for the right person.” The rally got an overwhelming response with people joining it. Bharath thanked the participants for making the campaign a huge success and said that it set the tone for a new beginning.

VARUN INOX CELEBRATES ANNIVERSARY Varun Inox celebrated its fourth anniversary recently. Varun Group Chairman and Managing Director Prabhu Kishore’s wife Lakshmi Kishore cut the cake to mark the occasion. The guests including TDP leader Velagapudi Ramakrishna, Rana Uppalapati of World of Titan, Kankatala Mallik and several others had a gala time enjoying the programmes organised on the occasion. Varun staff members were also present. The guests were treated to a variety of snacks.


Shoot by DhanaVijay

TRENDZ DRAWS CROWDS Encore Events organised an exhibition-cum-sale Trendz at Hotel Novotel in the city. Fashion accessories, jewellery, designer wear, home dĂŠcor were on display at the expo. Shoppers particularly youth were seen carrying home bagfuls of their favourite merchandise purchased at the venue. Mrs.Shanthi of Trendz said that she had specially chosen unique products for the discerning clientele of Visakhapatnam

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VIZAG GRADUATION CEREMONY Teeny Boppers Playschool of Vizag celebrated its graduation and moving on ceremony for its pupils. Parents were invited to participate in the event. Children sang a song thanking their parents. In a unique gesture, the children also made thank you cards for various institutions like post ofce, re station and banks, which they visited on education tours. Children had a gala at this unique event. School correspondent Poonam Shah Srinath and her team worked hard to make the programme a grand success.

DAMRO OPENS OUTLET AT GAJUWAKA Damro, South Asia’s largest furniture manufacturer opened its exclusive dealer outlet at Gajuwaka on March 26. Former MLA Mr. Tippala Gurumurthy Reddy, who was the chief guest, lighted the lamp to mark the inauguration. Store owner Mr.Shashank Reddy and his parents Mr Bhanu Prakash Reddy and Mrs.Sujatha were among those present at the inauguration. The store offers a wide collection of contemporarily designed, high quality and reasonably priced ofce and home furniture that is sure to add elegance to your interiors.


ALLEN SOLLY CORPORATE LAUNCH Fine wine was owed and cheese was spread at the sparkling Allen Solly showroom that sprang up at Siripuram recently to mark the store’s ofcial corporate launch. Invitees including city’s big shots, celebrities and youth were seen savouring sips of ne wine and widespread of snacks. The guests including ACP Ranga Raju, former MLA K.Ravi Babu and several others had a gala time in the evening and browsed through the new spring collection 2014 including casuals, linens, denim and a wide range of T shirts. Solly Sports collection was launched on the occasion. Store owner Venkata Rakesh was present.

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VIZAG SIITAM TURNS 10 Sun International Institute for Technology and Management (SIITAM) celebrated its 10th anniversary at Port Kalavani Auditorium. Prof. G. S.N. Raju, Vice-Chancellor, Andhra University was the guest of honour and ď€ lm star Sharwanand was the special guest. SIITAM Executive Director Mrs.Asha Jasti and Director, SIITAM, Hyderabad Mrs.Vani Meka lighted the lamp to mark the inauguration. Chairman and Managing Director Mr.Srikanth Jasti and Academic Advisor Prof. D. Pandu Rangarao gave away prizes to the students for their excellence in academics. A colourful cultural programme regaled the guests.

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Shoot by Dhana Vijay


Shoot by Prudhvi & Sachin

LEADERS GREET TGR Former Pendurthy MLA and the Incharge of Visakha Parliamentary Constituency, YSRCP, Mr. Tippala Gurumurthy Reddy celebrated his birthday amidst a throng of well-wishers and partymen at his Gajuwaka residence. Thousands of leaders from various political parties, celebrities, industrialists and party men came in droves to wish the leader. He cut the 46 kg- cake in the presence of YRCP leader Mr.Y.V. Subba Reddy. Party Central Executive Committee members, former minister Mr. Dadi Veerabhadra Rao and City YSRCP president Mr. Vamsikrishna Srinivas Yadav, Coordinators Mr. Tippala Nagi Reddy, Mr. Dadi Ratnakar, Mr.Karanam Dharmashree, Mr. Kola Guruvulu, Anakapalle Parliamentary Coordinator Mr. Gudivada Amarnath, members of CWC Mr.Dama Subba Rao, Mr.Bhupathi Raju Srinivasa Raju, North Andhra Municipal Elections Observer Mr. Koyya Prasada Reddy, former Deputy Mayor Dorababu and many others wished and felicitated Mr. Gurumurthy Reddy with shawls. The wide spread of delectable breakfast offered by the Tippala family was savoured by leaders, party workers and well wishers.

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VIZAG BNI OPENS 2ND CHAPTER Business Network International (BNI) launched its second chapter at Hotel Four Points By Sheraton, Vizag. Christened ‘Bay Barons’ the Chapter has already enrolled 25 members in various categories. The launch saw members sharing BNI’s secrets to success through word-of-mouth marketing. BNI is the World’s Largest Referral Organisation having chapters all over the world including India. It launched its rst chapter ‘Amigos’ a few months ago in the city. The philosophy of the organisation is built upon the idea of ‘Givers Gain’. By giving business to others you will get business in return. This is based on the old adage ‘what goes around, comes around.’ The mission of BNI is to help members increase their business through a structured, positive and professional ‘word of the month program’ that enables members, to develop long-term, meaningful relationships with quality business professionals. The rst chapter Amigos has already started generating quality revenue to each of its members.


PYDAH KRISHNA PRASAD TURNS 60 Mr.Pydah Krishna Prasad, Chairman of Pydah Group of Educational Institutions,Visakhapatnam celebrated his 60th birthday amidst family members, friends and well wishers at Hotel Taj Gateway on April 12. His children Sanhita and Maurya Pdah threw a cocktail party and scrumptious dinner for the guests. His youngest friend and grandson Virat joined the rest at the do. Mrs and Mr .A.T.Rayudu, Mr.Dronamraju Srinivas, Mrs and Mr.Kankatala Mallik, Mr. Sanjit Lamba, Mr.Sambasiva Rao, Mr.Ajay, Andhra University Vice-Chancellor Mr.G. S.N.Raju, Mr.Ganta Srinivasa Rao, Mr.Avanti Srinivas, Mrs.Meenakshi Anantaraman, Mrs.Nivedita and others were present.

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Shoot by Dhana Vijay

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PAMNANI’S COLLECTION @ OLIVE BISTRO All the fashion conscious people in the city had an opportunity to bond and talk fashion at the new launch party. Sonali Pamnani’s latest collection was recently showcased at Olive Bistro, which saw all P3P. Dressed at their stylish best, they shopped to their hearts’ content. Caught buying the best were Armita, Sneha, Vandana, Pallavi and Namrata among the other pretty girls.

Shaz Mahmood,Priyanka Chigurupati & Shiraz Mirza

OLIVE BISTRO LAUNCHES BARPOP Olive Bistro launched its rst BarPOP with the talented cosmopolitan nomad, Priyanka Chigurupati exhibiting her latest “Black and White - Pick me quick” collection. With only two colors, the ever ubiquitous and loved “Black and White” the collection boasted of easy to wear yet edgy blouses, vests, jackets and dresses. Fashionistas trooped into the designer expo and were on a buying spree. Fun, music, food and friends were what made the night memorable for these fashion conscious people. Scheduled to run on Saturdays, this night Olive welcomes fresh creative talent to pop in for the evening bringing with them content that is current, exciting, popular and hip in areas spanning fashion, music, art, and performance art.

Sruthi Chopra

Allu Sirish

Shilpa Reddy


HYDERABAD HAPPINESS UNLIMITED City’s art lovers headed to an upmarket art gallery to check out an exhibition of photographs by artist Chandrashekhar. Playing the gracious host the artist took the guests through the photographs on display. The exhibition was a collection of black and white photographs capturing the happiness of underprivileged children in Hyderabad. Shuttler Jwala Gutta, one of the chief guests, was spotted going through the photographs and appreciating them. Proceeds from the sale of photographs go to ‘Heal a Child Foundation’. Prominent personalities graced the exclusive preview of the show. Also seen catching up with one another and discussing the visual experience, were actress Shweta Basu, Abhiram, artist Shravanthi and Raunaq.

Kishore Jairam, Anil, Sudeer, Jwala Gutta, Chandrasekhar & Thomas

Sabiha, Soya & Amir

Shivram Vinjamuri & Sumitra




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Swetha Basu

Hana Mallik


Lona Logan

Shoot by Dinakar Pamu

Sara & Sandeep


SPRING SUMMER COLLECTION, A BIG DRAW An expo, Neon Me, a spring summer collection by designer Shivali Singh was held at Ashoka Capital, Road No 2. The collection symbolized the vibrant colours of boldness, brilliance and panache. With every design the collection offered a masterpiece that was magnicent and exquisite. The exhibition that was a big draw saw the presence of Shraddha, Sravanthi Raju, Swetha Malpani, Gulshan, Bhargavi, Donna among others.


Shivali Singh



Bina Mehta

Swetha Malpani

EESHA CELEBRATES BIRTHDAY Young girl Eesha's birthday party was celebrated with great pomp at Golconda Resorts. It also happened to be the birthday girl’s parents’ Srinivas and Bindu's 15th wedding anniversary. Pradeep, Moon Moon Roy, Prajyoth, Jaiprakash, Sazia and others joined the celebration.

Sujana & Prajyoth

Satyanarayana & Hamsaveni

Fazal & Sameena

Pradeep & Moon Moon Roy


SHOW FOR A CAUSE A costume party was hosted by Heal-a-Child, a charity foundation at The Westin Mindspace. The party was a part of the Foundation’s fund-raising activities. Celebrities and Tollywood actors were seen at the event. Namrata Shirodhkar, Nandini Reddy, Amrit Singh, Aparna Roddam, Dr.Kamala, Kiran Krishnamurthy, Suhani Pittie, Xavier Augustine, Ramesh Patel, Ramana Gogula and others participated.

Zunaid,Sana,Raunaq,Alizeh Shirazi, Josie Caradonna & Chris Sachdev & Tanveer

Nitin, Indu & Andy

Meghana,Stuvant & Suhani Pitte Sabina

Amrit Singh

Namrata Shirodkar

Ramesh Patel

Ramana Gogula & Nikki

George & Anitha Vergese

Esha & Harish

Saritha & Kishan Lohiya




VILLART CLICKS AGAIN Villart Ramana, Hyderabad’s leading photographer held his annual photo expo at JRC Convention Centre. Foreign participation, including exhibitors from Germany, Italy and UK, besides 100 exhibitors from across India and a wide range of equipment related to photography and videography were the highlights of the expo. The show was inaugurated by movie mughal Dr. Ramanaidu, who said that it was the rst time he had ever seen such a large show. The event was an exhibition-cum-sale of latest photography equipment. It was a runaway hit, drawing a record number of photography-lovers. The event also offered a rare opportunity for photographers and videographers to hone their skills.

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ELITE THRONG TRENDZ The stylish ladies of the city recently had a wonderful opportunity to shop for the latest at the Trendz, a lifestyle exhibition at hotel Taj Krishna. City’s fashion conscious headed to an upmarket hotel where the exhibition was held. Dressed in their stylish best, ladies were seen picking and choosing from the myriad options on display — clothes, jewellery, accessories, home furnishing and much more. Pretty girls bonded with one another over some fashion talk at the launch of a new collection and loosened their purse strings to pick up their favourite ensembles.



HYDERABAD Ritu, Archana, Savitha, Vanitha & Namitha

Shravvya Reddy

VIJAY RANA ARRIVES WITH A BANG The city-based designer,Vijay Rana's franchise store was launched at Road No 36 in Jubilee Hills. The franchise is owned by Bella. A colourful fashion show was held to mark the launch. The models who walked the ramp included Suchitra, Shravya Reddy and Sudha Ramani. Neeru and Avinish were the special invitees. City models and Page 3 crowd attended the launch. Making the glam quotient high were city models and socialites. Later, everybody was seen bonding with one another over fashion and more.

Suchitra Ahuja

AAKRITI ATTRACTS ELITE Aakriti, known for exhibition of ethnic, traditional as well as contemporary clothing that is sourced from all over the country, held a show at Park Hotel. The show lured the elite and celebrities. Prachi Thakkar was the chief guest. The host, Sashi Nahata, was seen making rounds and showing the best of collections to the visitors. Those who were seen picking up their choicest included Bonny, Disha Doshi, Madhavi, Shoba, Shalini and others.



Yasmine Khatoon

Avnish Kumar

Sashi Nahata,Madhu Jain,Sheetal & Alok


Meenu Agarwal


TAMANNA B’DAY BASH Tamanna’s birthday bash at Movida saw all her friends gather and celebrate. Her friends made her day by dressing up to the theme ‘Sexy in White’ adding glamour to the party. Birthday girl was the most radiant in her stunning dress. Evening was a huge success with all the ladies in their best ‘designers’ had loads of fun and Tamanna the gracious host ensured that each one of the guests had a gala time.




Anju, Karim, Seema, Manish, Neha & Jeetu



GLITTERATI ANNIVERSARY BASH Glitterati recently celebrated its 1st Anniversary at Ashiana. The who is who of Hyderabad was there to share the successful one year. Guests had a wonderful time, enjoying the scrumptious spread. It was the most happening event in the city as all theP3P were at their glamorous best. The party was hosted by Anju-Karim Allaudin, SeemaManish Chopra and Neha-Jitu Gandhi. Seen at the party enjoying were Gulshan-Anuj, Gagan-Gurpia, Harshit- HArpeet and others.

Neha & Ateet

Prince & Jassi

Harshit & Harpeet

Sumeet & Poonam

Fashion Ecstasy


Shoot by Dinakar Pamu

yderabadis recently saw a number of Angels in their city. No, no, no…. They didn’t visit the Heaven, in fact the Paradise of Fashion came to them. As pretty models donned the creative pieces for the soft launch of SKIN collection by MK Production, the venue Radisson Blu Plaza Hotel turned into a fashion dreamland. It saw city’s crème de la creme in full attendance, who added further bliss by appearing in their sartorial best in hues of white which was the dress code for the event. Socilaite Manisha Kapoor was the face of this haute bash. The musical dose was taken care by by DJ Esha from Mumbai and DJ Zac, who churned out house numbers.


HI LIFE EXHIBITION Recently City’s P3 crowd was seen heading to Hitex, where a lifestyle exhibition ‘Hi Life’ was held. Dressed in their stylish best, ladies were seen picking and choosing from the myriad options on display — clothes, jewellery, accessories, home furnishing and much more. Actress Neha Deshpande was the chief guest at the inauguration. Ruchika was the host for the exhibition. It is being said that it was the one stop shop for the latest. Also spotted at the event were Mansi Mallik, Preeti, Mayuri, Nandita, and Mitali who were looking pretty.

Neha Deshpande, Bina Mehta, Dolly, Esha, Ruchika, Dominic Nisha


Mansi Mallik Akansha

KLC & CUPCAKES WORKSHOP Unlike the regular parties they host, the members of the Kakatiya Ladies Club dressed up in their chic designer wear for a Cupcakes Workshop at the Star Hotel. The Star Hotel recently organized the workshop with Chef Francis presiding over it. Ladies seem to have enjoyed the change. Many of the regulars like Shobha, Sushila, Preethi, Vibha, Madhavi, Sonali, Shubi and Reina were seen enjoying the delicious spread as they caught up with friends.

Sushila Bakodia





Shoba Sudhakar

Gr8 WOMEN'S AWARDS The 13th GR8- Women Awards 2014 was held in Hyderabad at the Park Hyatt Hotel. The awards are being successfully presented in Mumbai for the past 12 years by Anu and Shashi Ranjan. It is a charitable initiative for ‘BETI' (Anu Ranjan’s initiative for the girl child). A host of celebrities like Mohan Babu, Saina Nehwal, Lakshmi Manchu, Sunita Eti, Payal Ghosh, Bilkis Latif, Begum Mustafa, Sriya, Sridevi and others participated.

Pinky Reddy, Lakshmi Manchu, Payal Ghosh, Reshma & Preeti Rana

Amrit Singh,Rashmi & Beenu Singh Tamannah



Saina Nehwal Sunila Eti

Neha Agarwal & Rekha Malpani

MM Srilekha

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EXQUISITE DISPLAY BY SHREE & DEEPTHI Shreedevi Chowdary and Deepthi Shree partnered up to design an exquisite collection. Flamboyant and colourful jewel couture collection from ‘Shree & Deepthi’ is gradually catching the attention of many a fashionista. The collection was presented at Over the Moon in Daspalla Hotel. The launch saw Kavita Reddy, Maurya, Latha Reddy, Shravanti, Gaurav Shah, Sushila, Ramba and others participating.



Parvathi Reddy

Gaurang Shah

Dr. Kamala

Swati Sanghi Sirisha




Shoot by Dinakar Pamu red | may 2014 | 62



Gurleen Bagga Lavanya

Namitha Singhvee Kushboo


Geetha Khurana Vinni Singh

Ashu Kaur



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aimenee Electricals, located near the Port Hospital Junction, spread over an area of 2,100 sft, this new outlet is a one-stop-shop for electrical needs. From Polycab Wires & Cables, Legrand MCBs & DBs. BOSCH Public Address System etc. It deals with multi brands. The Austrian Home Decorative Lighting company, EGLO needs a special mention. From hangings, surface and ceiling mounts, wall mounts, bath and mirror fixtures and products for kids room; the range is mind boggling. Patrons of Philips, will get a range of lighting options such as consumer, decorative, industrial lighting, landscape and road lighting. Wiring accessories (like Switches/Sockets), MCSs & DBs are also available from the Legrand brand. It also takes up electrical contracts for industry and commercial setups. For domestic users, lighting demos are given. One can get Crompton ceiling and exhaust fans too. The digital Ammeter, helps in showing the wattage consumption of a fixture and gives the buyer a real picture. The store is associated with TATA Power Solar and provides rooftop solutions for individuals starting with 1 KW Power. Timings- 10:00 AM to 8:30 PM (Sunday closed) Contact- Pratik Choksi -09912698700 / 08912735926 1
















new branch of Pavani Physiotherapy Centre is opened on 3rd lane, at Dwarakanagar. Dr.M.Chandrasekhar Rao established the first branch in the city in 1987. This new centre is headed by his son Dr. M. Pavan Kumar (MPT Neuro) and daughter-in-law Dr. M. Leela Spread over an area of 1000 sft, the centre caters to wide range of patients in various streams like ortho, neuro, cardiac, gynec and geriatric. It extends treatments to varied medical conditions and even to bed-ridden patients. Besides its phonophoresis treatments, it is the first one in Vizag to introduce Iontophoresis treatment for calcium deposits, myalgias, myopathy, dermal ulcers, calcified tendinitis etc. The additional services include pre-natal and post-natal exercises. It is also exclusive for its complete setup for paediatric physiotherapy.


There are separate exercise and electro therapy rooms. For those who seek privacy, special timings are arranged for them.


Timings: 9.00 am to 1.00 pm and 4.00 pm -8.00 pm. Sundays are half-days. Phone: 9866657779 1

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e an owner of shining and healthy teeth and switch on your grin generator, The Smile Super Speciality Dental Clinic is here to help you do it. No, it is not just another dental clinic, but certainly as it reads is a super specialty facility. Ace Orthodentist Dr. Rajesh with his team of five experts, is on the task to provide the best of treatments and services with state-of-the-art technologies and equipment. Designed in a spacious 2,000sft area, the patients are given personal attention in a very comfortable ambience. The services are divided into simple, moderate and specialized categories. One can avail basic services like scaling, root canal treatment, bleaching to cosmetic, restorative, preventive and implant dentistry, extraction, prosthodontics, endodontics, orthodontics, complete denture or tooth replacement, restorations or tooth colored fillings, correction of irregular, protruding teeth and smile designing etc. For your little ones it has special paediatric dentistry. Besides dental treatment, it also offers to correct faulty facial skeleton, if the patient is brought at an early age. Among its various services, one who loves to see his/her teeth white instantly should go for Instant Whitening. Here the specialized equipment Zoom Advanced Whitening Machine whitens your teeth in just 45 minutes. Other modern services which worth mention are Cad-Cam dental crown replacement, invisalign braces and 3.5 diode laser dental surgery (without cutting). Hygiene is given top priority, thus all the equipment are kept safe in UV chambers and the clinic has various sterilization facilities like cold, autoclave and glass-bid. The Smile also undertakes procedures which include Flap surgery or fixing loose teeth. Surgical extraction, surgical correction of jaw abnormalities, Maxillofacial Surgery etc. There are laser treatments too. All the treatments are of international standards, yet pricing is absolutely pocket friendly. The use of texts, audiovisual aids, diagrams and clinical photographs ensures the full understanding of the various treatments offered to patients. Consultation charge: Rs.150 Timings: 9.00am- 1.00pm and 5.00 pm-8.30 pm (Sundays are closed. However, open on priority basis) Phone: 0891-2568614, 2568625. Emergency on Call- 9849132388











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fter satiating the taste buds of the locals and visitors of Vizag for over two decades with its authentic south Indian flavours, Sri Sai Ram Parlour has entered the next level of hospitality industry. Sri Sai Ram took its first step in to the hotel sector launching its debut project Ritz Comfort with an objective of providing economic stay facility, in addition to its food service. Located at Diamond Park Road, this four-storied chic budget hotel has 51 rooms, a multi-cuisine restaurant, boardroom, banquet hall. The rooms are divided into four categories named as Ritz Staywell, Ritz Comfort, Ritz Freedom and Ritz Superior and priced at Rs.1,499 to Rs.2,799 (excluding taxes). All the rooms contain tea/coffee maker, mini-bar, free Wi-Fi, E-safe locker, LED TV and are centrally air-conditioned. The washrooms have as many as 17 varieties of amenities. The guests can go for room dining too. The in-house gym Energizer is complimentary for in-house guests, which remains opened from 6.00 am – 9.00 pm. The 50 pack-board room Think Tank with facilities like Wi-Fi, projector, video conferencing, mikes and similar latest communication systems, comes handy for seminars, business meets and conferences. The top floor is a dedicated banquet space with a panoromic view of the city and named as ABR Skytop. It is designed to give a great flexibility. While it accommodates packs of 50, 70 and 90 separately, it can take in 250 people if required and can be used for functions, kitty parties and mega gatherings. Your search for a long ordered meal ends here at its multi-cuisine restaurant Speed. Justifying its name, it literally serves swiftly an array of mouthwatering delicacies from south-Indian, tandoor, Italian. The Asian menu worth a mention which includes Japanese, Indonesian, Thai and Sri Lankan cuisine. Besides its exclusive organic beverages, the must try dishes at Speed are-Green Garden and Caser Salad, signature soups like Sumtrani Chicken Laksa and Basil hot and sweet soup, Chicken Patiala and its Sizzler platters and burgers. Breakfast-7.00 am-10.30pm; lunch- 12.30 pm -3.30 pm; High-tea 3.30 pm -7.00pm and dinner-7.30pm - 11.30 pm. Ph: 0891-2555999, 2745553 | 24 hours check-in available.


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t can literally strum your musical strings; welcome to ‘Strings, the exclusive music showroom’, the biggest in the entire state. Your hunt for music and its tools to create new ragas, rhythms and beats ends the moment you step in here. A brainchild of Kiran, Ranjith and Sudhakar, it displays what can be achieved when ardent music-lovers and practitioners meet to create a platform. It is located on the third floor, Parvathaneni Hills, CBM Compound. As soon as you reach the showroom a few drums that are displayed outside themselves give you the hint of what is in store. The first section introduces you to musical instruments drawn from every nook and corner of the world. Here you can buy guitar, violin, tabla, flute, keyboards, drums, rhythm pads, Congo and list just goes on. Price ranges from Rs.3500- 1 lakh (guitar), Rs.3,500- 20lakh (keyboard and piano), Rs.8,000- Rs.5 lakh (drums). The next section is for music classes. The right side is for the electronic drumming session, making it noise-free so that other learners are not disturbed. The students here put on the headphones and practise. The left side is for imparting training in guitar, violin, keyboard, tabla, flute, percussion. There are four levels of courses and from five years to 60 years, anyone can join. The fee varies as per frequency of classes and priced at Rs.1,200- Rs.2,400. There is a 45-day crash course too and is priced at Rs.2,500. There is a dance studio, which is designed on a 750 sft area. Targeting all age groups, it teaches classical dance like Kuchipudi, western ones like salsa, jive, b-boying, hip-hop, contemporary. Special Bollywood dance classes are there for housewives. One can go for weekly thrice or weekly six times classes by paying Rs.1,000 or Rs.2,000 per month respectively. Timings: 9.30 am to 10.00 pm (365 days) Phone- 0891- 2744419, 9704116711, 94404458446











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our love for la italia cibo will be reciprocated the moment you step into this place. Bringing the authentic flavours from one of the tastiest European cuisines, Little Italy opens its door to the foodies. It is the 27th outlet of this celebrated brand in the Italian fine dining facility. Located at ATR Towers, Harbour Park Road, the restaurant is spread over 2,200sft and can accommodate 85 diners at a time. The interior shows the aesthetic sense of the young owners Sneha and Saurabh of the outlet. It serves pure vegetarian food. From its wide menu, order for starters like A10- Funghi Alla Trapanese – a delicacy of roasted mushrooms flavoured with garlic, lemon, parsley drizzled with olive oil and served with warm farmer’s bread. A must try for spinach lovers is A 24- Spinaci Salsa- where creamy spinach dip is served with thin crispy toast. For health freaks, the best pick can be D5Caesar Salad. Blended with tender lettuce leaves, black olives, oven roasted croutons with mayonnaise, the dish is served garnished with parmesan shavings and Z1-Minestrone – a traditional Italian clear soup with pieces of fresh vegetables. Pizza fans can literally have a feast as it offers as many as 35 pizzas. P27 and P33 have the best of tastes stored for you. There are over 30 pastas both in cream and tomato sauce base; one has option of mixed sauce too. Don’t miss B 29, B 35 and B 39. Cheese cake in flavours of mango or blueberry or its ultimate creations chocolate Bomb and Very Italian, can be your sinful indulgence. If you are interested, you can try dishes from its Mexican menu. Though it is not as elaborate as that of Italian, a few items can’t be missed out like cheesy Nachos or spicy bean tacos. Right now one can enjoy lunch and dinner on an a la carte basis. Buffet and Sunday brunch will be introduced soon. It also takes up catering for small gatherings like kitty parties, birthday functions or private dinner or lunch. Jain preparation on request is available. Timings: 12:00 noon to 3:00 pm, 7:00 pm to 11:00 pm Phone Number: 0891 6660664/7


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he demand for traditional attire is never out of vogue. Women may prefer modern and western wear. But when it comes to family functions, weddings and formal events, they still prefer to go back to traditional dresses and saris. This precisely is the reason why innumerable outlets offering a wide variety in traditional clothing, are sprouting. The latest-in-the-block is Trisha. Located on Road No 36 of Jubilee Hills, this place is an ideal shopping paradise for women. Though it is launched recently, the store is already popular among the people in upmarket Jubilee Hills and Banjara Hills. Spread across 5,000 sft, Trisha offers various clothing options for today’s women. Best of clothing material, most sophisticatedly designed fabrics are the specialty of Trisha. They have exclusive counters for wedding collections, saris, ghagras and half saris, dress material, suits etc. Priced to suit all pockets, the saris may cost anything between Rs.2,500 and Rs.80,000. Silk saris range starts from Rs.20,000. Positioned in a posh locality, it has got ample parking space and most importantly the staff are pleasant, patient and well-mannered. The warmth that they spread makes your shopping experience quite memorable. Timings: 11.00 am to 9.30 pm Phone: 040-23540088











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ver the past few years Vijay Rana has become a name to reckon with in the Hyderabad fashion circuit. Owing to his novel and original creations, he has become famous and his studio is the most sought after place for fashionistas. He has created a niche for himself by providing western wear as well as specialized Indian collections all under one roof. Vijaya Rana has opened a franchise at Bella on Road No 36 of Jubilee Hills. The new place displays the latest collection for this Hyderabadi designer. Before entering the agreement, Vijaya Rana makes sure that the franchisee is passionate and creative enough, besides having money making skills and Bella meets his standards. Vijaya Rana franchise store offers Western, Indian and Indo-western style clothing. All these genres are elegantly displayed in a showroom of 1,200 sft. One can look up to plenty of spectacular style, awesome designs and a great opportunity to reflect upon. Starting range of clothing begins at Rs.13,000. The price range for wedding attires is from Rs.50,000 to Rs.2 lakh. The store is well designed and the products are well displayed. The store is sure to be an instant hit with the upper class and IT people because it has got everything that they look for. Timings: 11 am to 10 pm Phone: 9618063944


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ifting is an art and it is certainly not every one’s domain as only a few can choose the right gift for their beloveds. Most of the time we end up disappointing people with wrong gifts though the intention is quite contrary. Hence with the sole objective of helping you choose the right and best gift for any occasion, Bells Gifts & Arts store has entered the market. Name it you have it‌ seems to be the concept and strategy behind Bells Gifts & Arts. Starting with showpieces, they have a wonderful and wide collection. You find more than you have ever thought of. Bells offers a range of collections including soft toys, wall clocks and fancy items that are beautiful pieces of art. Yet it has an exclusive section, which deals with art pieces and paintings. Located in Jubilee Hills, Bells is spread over 1,000 sft and is a super store for gifts and show pieces. The staff at the store is well trained to advise you on the kind of gift that you could buy for the given event. This comes handy for those who often are undecided and on horns of dilemma. Timings: 10.30 am to 10 pm Phone: 9765144556











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V I Z A G ABBAI & BABAI When one talks of the leading political families of the region, the first name that comes to the fore is of course the Tippala family. Two members of the family have always been in the news for all good reasons - Gurumurthy Reddy, who had served as Municipal Chairman for two terms and as an MLA and Nagi Reddy who had proved himself as a successful corporator and was also seen as a potential Mayoral candidate. However, Nagi Reddy's contesting as an independent candidate against his own nephew Gurumurthy Reddy in 2009 election did not augur well for either of them. People too tried to widen the gap between the two. However, sinking their differences, both the leaders have now come together on a single political platform - YSRCP. People wondered how these two giants would share the space as both would seek the same seat. Putting a stop to these speculations, Gurumurthy Reddy had declared that he would step aside to give Nagi Reddy, the head of the family, a chance. He also extended his wholehearted support to his uncle. The bonhomie has brought in all round jubilation in the political circles. This gesture earned Gurumurthy Reddy a warm response from Nagi Reddy and a wide applause from the party men. Now the duo is being looked at as an invincible team that would not only lead the party to thumping success but also impact the upcoming corporation elections. The united family is going to play a very critical role in the city politics, assert political experts.

CONGRESS’ BUMPER OFFER At last only two people are left in the Congress party in Vizag. Dr .T.Subbarami Reddy and Dronamraju Srinivas, eulogized as the two eyes of the party, are forced to remain in the party as the former was chosen as Rajya Sabha MP and the latter enjoyed many party posts. Of course one fails to know how the two can run the party. When asked why they did not go their peers’ way, they replied that they would like to rejuvenate the party and bring to it its old glory. When stalwarts failed to bring back it on the right track, how can they do it? – is the million dollar question. PCC chief Raghuveera Reddy seems to have told the duo not to make any tall promises that the party would come back to power. There is a rumour that Congress even has gone to the extent of offering a seat in 2019 elections to those who come forward to contest in 2014 elections. It looks like there are no takers even for this offer and the duo seems to be repenting for having taken this task on their shoulders, fully aware of its futility.

ELATED BOTSA As PCC chief he neither brought any dramatic changes in the party nor did he make any efforts to salvage the s(t)inking ship. Workers feel that had Raghuveera Reddy been made the chief a year ago he would have perhaps saved the party. However, Botsa looked least bothered when the party’s reins were given to Raghu. He looks jubilant that he is rid of the post. . Though he is contesting as an MLA from Cheepurupalli, his prospects look bleak for the damage he has done to his constituency and for his role in the bifurcation. However the buzz is that neither Botsa nor any of his kin stands a chance.

BHEEMILI HERO OR A ZERO? Ganta Srinivasa Rao, who enjoyed the comforts of power as a Minister, is no more a formidable rival to anyone. Earlier the contenders were scared to face a ‘ministerial’ candidate in the electoral battle. Now they know it is just a cakewalk. Ganta’s ‘reputation’ of giving importance to personal agendas seems to precede him. His habit of switching loyalties, besides the recent incident involving his son, has tarnished his image. TDP senior leader Ayyannapatrudu has been opposing his entry, leave alone contesting. Of course he is given Bheemili ticket. Many contenders are showing interest to be fielded against him as they are ‘assured’ of a bumper majority. Even betting has started in the city over with what majority he will lose. If Ganta proves them wrong he will emerge a hero otherwise he will remain a big zero in politics.


Vizag Lok Sabha is gaining significance with titans like Vijayamma of YSRCP and Hari Babu of BJP crossing swords at the hustings. The very fact that the bigwigs of the parties are testing their luck on this ground makes the seat extremely hot. It is also a known fact that the future of the seven MLAs in the region depends on this ‘lone’ MP. The seat gained importance as 3 to 4 lakh urbanites enrolled themselves as voters. For the past three elections, it is seen that the non-locals, with zero interest in the region, are getting elected and people are vexed with them and this whipped up a strong anti- non-local sentiment. Hoping to cash in on this, BJP has fielded a local leader. However, YSRCP circles feel that there is certainly a stronger sentiment created by the service and sacrifice of the late YSR and the region will certainly endorse Vijayamma’s candidature. It remains to be seen who will emerge victorious.

AMAR & ANAKAPALLE Straight from corporator to MP – this is nothing short of a miracle. YSRCP chose to field Amarnath, son of former Congress minister the late Gurunatha Rao from the Anakapalle Parliamentary constituency. (Amar, who was elected as a corporator from TDP for GVMC in 2006, has joined YSRCP.) The move came as a surprise as Jagan denied tickets to all the sitting MLAs who left the Congress to join him. A senior politician said to have played a pivotal role in bringing Amar on the scene. Some wonder why the party is taking such a risk by selecting a young man with practically no experience. Amar hopes his community (Kapu) will stand by him. By giving a massive mandate to Sabbam Hari, Anakapalle has proved that it prefers caste to calibre. This label is bound to get stuck if Amar wins the election.

MALLA’S MIND Former Congress MLA Malla Vijaya Prasad has switched his loyalties to YSRC expecting an MLA ticket. However, when he is denied that, Malla has come back, declaring that he would contest as an independent candidate from Visakha West. However, his well-wishers and men from both the Congress and YSRCP dissuaded Malla from doing so. Forget about his defeat, this move will definitely make a dent in the vote bank, hampering the prospects of contestants from the other parties too, argued some. Heeding their advice Malla changed his mind and is all set to support Ratnakar, the contesting YSRCP candidate. In return, Malla is well rewarded by Jagan with the post of YSRCP City President. The contented leader thinks that if he consolidates his position in the post, it may take him closer to more powerful Mayoral post. Meanwhile, his detractors feel that it is no way a shortcut to Mayoral chair and it may turn out to be a pipedream for Malla.

GREAT IMPORTANT VISAKHA MAYOR The race for the mayor’s seat of the GVMC is on, though it may not go to polls in near future, as the first citizen will wield unlimited power over the region. As a result parties that could not give LS and Assembly tickets to the aspirants are dangling the mayoral carrot before them. It is rumoured that the aspirant should be able to part with at least Rs 35 to Rs 50 crore to appease the corporators who will be electing him/her. Yet many aspirants are extracting promises from their party chiefs. It is said many biggies are eyeing the post. If the scene is so electrified now, what kind of heat the battle would generate on the D-day.

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JAGAN SOLO PERFORMANCE There is always a nexus between films and politics. All major parties have taken advantage of the popularity of Tollywood Stars to pull crowds. As far as Jagan is concerned; the scene seems to be quite different, bereft of any filmy melodrama and star antics. One cannot but admire the guts and gumption of the YSRCP party chief who is not taking any glamour crutches and standing on his own feet. The only two star campaigners Jagan seems to be relying on are his mother Vijayamma and sister Sharmila. If Jagan emerges victorious, one point he is certain to prove is that a true politician needs no star campaigners to whip up mass hysteria and can run the show on his/her own.

POWER IN SHORT SUPPLY? The Power Star Pawan Kalyan made his appearance on the political scene in the lead role, unlike the earlier guest appearance in Mega brother’s PRP film. He did take the expectations of people and fans to a new high though he was not very clear in the launch speech, which only smacked of his ire against the ruling Congress Party. However, his second move of throwing his weight behind the BJP disappointed his supporters. However, they came to terms with the fact that he is supporting the BJP with a single objective of wiping out the Congress. But the BJP’s truck with the regional party TDP has certainly placed Pawan and his supporters in a spot as TDP is not able to establish its popularity. However, the star is ready to campaign for both the parties because besides his ‘wipe out Congress agenda,’ he has his own personal axe to grind. During the late YSR regime, the star is said to have faced many threats and pressures from the Congress men who wanted him to do their films. The actor’s desperation to fight Congress made them apprehensive of the intentions of the star. All those crowds that surged in support of Pawan seem to be taking a pause to wonder if Pawan is the Mr. Right to be given undivided support.

CHAMELEON KCR KCR looks like a chameleon of sort if one looks at his behavior at pre and post bifurcation. He said he would make a Dalit as chief minister if Telangana is materialized. Now he plans to ascend the throne himself. He who bragged that his family members were not eager to have ‘positions’, did a volte face and insists that his kin should reap benefits of their labour and deserve their just deserts. He even exhorted the party activists to extend their support for the same. Looks like, he is emulating Chandrababu and Jagan as far as bringing the kin into politics is concerned. Party circles argue that when he has already gone back on his promise of making a dalit the CM and never allowing the family rule, “How can we trust him and what is the guaranty that he would not change the party policies?” The cadres feel that when the party is about to assume power, it is mired in criticism and all these developments would adversely affect KCR.

PAID ARTISTE CHIRU Despite being dubbed as an opportunist and knowing the fact the Congress is in dire straits, Chiranjeevi girded his loins to bring back the party to power. He launched bus tour et al to rejuvenate the party. Leaders feel that though he knows that he will not become the chief minister and can go back to films, he took up the task of party’s canvassing. This certainly raises doubts about the star who demands his pound of flesh for whatever task he takes up. Are there mega bucks in this new mega endeavour? Earlier too it was said that he took lump sum amount to play the mute role in bifurcation episode. Paid artiste as he is, Chiru can play any role and deliver his best. If he shows the same enthusiasm if the party sits in Opposition and exhibits his leadership qualities then he can be branded as a true Congress leader and a man of ethics, opine his critics.

BABU INCURS CADRES’ WRATH TDP cadres are up in arms against the party’s supremo Chandrababu Naidu. They think he is going ‘astray’ to bring back the party to power. He is ready to give tickets to 16 out of 25 MP aspirants who ‘migrated’ to TDP from Congress. He wants to field them in 80% of the seats. If they win, most of the districts go into their hands and they may take advantage of the situation. They may even return to their parent party in 2019. Cadres are unable to digest Babu giving the ‘migrants’ oodles of boons. They also question the integrity of Babu who is at once criticising Congress and unrolling a red carpet to its leaders. They are ready to work only for the victory of their ‘own’ party leaders and not ‘others’ even if they come astride bicycles. An agitated Babu started interacting with the grassroot workers and is trying to convince them of the strategy. He is pleading with them to bear with him for the time being. How convinced will they be only time will reveal.

THE LEGENDARY ENTRY The much-awaited entry of film star Balakrishna’s into politics has become a reality with the star is all set to contest from Hindupur assembly constituency that sent his father NTR to the Assembly. Chandrababu seemed to have succumbed to the pressures of Balayya fans and supporters, The star is riding the crest of popularity delivering one blockbuster after the other and ‘politically’ correct dialogues. However, Balayya’s recent remarks that there was nothing wrong with his fans wanting to see him in the CM’s chair, have revealed that the star does nurse an ambition to make it to the top. If not the CM’s post, he is likely to get a plum portfolio. Nettled by this move, both Harikrishna and his son NTR jr may throw a spanner in Balayya’s (cycle) wheel. How will Balayya tackle the resistance from his own home ground is to be seen. Meanwhile, TDP cadre is elated that the party now has two star campaigners in its fold- Pawan Kalyan and Balayya. This certainly boosts the party’s prospects at the hustings.

YET TOO JP! Lok Satta Party president and former IAS officer Jayaprakash Narayan is going to contest from the Malkajgiri constituency for the Lok Sabha seat. His choosing of the constituency with seven Assembly segments, is welcomed as a smart move as nearly 65% of its electorate is from Seemandhra settlers. Moreover, the constituency draws people from all almost all the communities. JP is an iconic leader and known for his lofty principles. Though he might not have made much headway in the political arena, his ‘stand alone’ attitude is widely applauded. However, even his followers raised eyebrows over his plans to enter into "strategic alliance and tactical adjustments" with other parties and his naming BJP as a potential partner. People who are fed up with mind games politicians play talking of seat-sharing and ties-ups don’t certainly expect JP to tread the same path.

KIRAN’S CALCULATIONS Kiran Kumar Reddy floated Jai Samaikhandra Party. However, it does not fare well in both areas. Despite his publicity through channels, the result is zero and the party is in a pitiable state. Since there are no grassroot workers, even the leaders are not showing any interest to join the party. Kiran’s shying away from contesting is also sending negative signals in the party circles. The party chief’s explanation that he doesn’t want to contest as he has to keep himself free for the campaigning too is not palatable to the cadre. Meanwhile, Kiran is trying to keep his flock together. People feel that the new party is a damp squib as the seniors hoodwinked him and no newcomers are ready to jump on its bandwagon. In a nutshell his party lacks the charisma and looks likes an individual’s party.

NAMA MAKES NAME A recent Association for Democratic Reforms (ADR) survey showed that out of 42 MPs in the State, public favours only 10. The marks were given on the basis of their performance and the service they have rendered to their constituency and the average shows a poor 2.5 out of 10. However, the survey gave a clean chit to Khammam MP Nama Nageswararao who had scored 7.7 points and stood first. The survey outcome has not only come handy for the aspiring candidate but also to his party TDP which is cashing in on it in every possible way. Flaunting the unique facility of its MP earning the accolades of a nationwide survey, TDP is seeking to send similar men of calibre and capacity to both State Assembly and Parliament. Giving major part of the credit to the party chief Chandrababu Naidu, the cadre says that such a record could be established purely because of the guidance of Mr. Naidu. red | may 2014 | 75



Power-Packed Journey Shoot by Dhana Vijay

By V. Sarada

amily-controlled enterprises play a very pivotal role in the economy and are often cited for their unflinching commitment to local communities. However, men who run these mighty ‘business houses’ are seldom offered gold keys on silver platters. Each successor has a distinct role to play and has to contribute his mite, working as a critical cog in the machinery. Mr. Neeraj Sarda, Director, Sarda Metals & Alloys Ltd. and Vice Chairman Elect of CII -Visakhapatnam region is one such member of the generation-spanning enterprise- Sarda Energy and Minerals Ltd. Today, he heads the company’s Vizag venture, after having surmounted quite a few hurdles to find his feet in the industrial backyard of the City of Destiny. But the optimistic and articulate industrialist makes even the painful parts of his expedition sound great, adding that he did not plough a lonely furrow as he always had a solid family backing.

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marriage, we had a prolonged courtship as she started working with Microsoft on the west coast and I was pursuing my MBA on the east coast and we used to meet just once every two weeks. We have two very beautiful children Anagh and Vanshika. Anagh our son is six years old and studying in Timpany and our daughter Vanshika is two and half and goes to play school in Teeny Boppers. A FEW OF HER FAVOURITES: NEERAJ Colour: Red, white Attire: Casuals Food: Oriental and Mexican. Brands: Don’t matter Car: Skoda Superb but she likes VW Beetle Holiday destination: Goa Movies: Lord of the Rings, X-Men and Iron man Books: She is a voracious reader and she literally (pun unintended) devours anything and everything that comes her way and is a writer too.

HE IS SIMPLY LOVABLE: SONAL “One need not be married to Neeraj to love him, everybody simply falls in love with him at the very rst sight itself. He is the best condante one can ever have and all our relatives look upto him for guidance. Though he is the youngest in the family, he usually ends up assuming the responsibility like the eldest. He is very grounded and keeps all those around him that way,” says Sonal, AGM (Commercial), Sarda Metals & Alloys LTD. Is there anything she would want to change about him? “I love him the way he is. I would be totally lost even if he changes an iota. He keeps me grounded and at the same time lets me be my own person. Paradoxically, my mother used to be after him to convince me to get married and that too to somebody else. He tried his best to sell the idea, showing me pictures of prospective grooms and succeeded in getting me to a point of agreeing. That was when it dawned on me that instead of selecting some stranger at random, I

should marry Neeraj who is caring and protective and with whom I had grown very comfortable. Eventually, when he approached my parents for my hand, my father who loves him as much as he loves me, actually asked him, “Are you really sure you want to marry her? Do you think you can manage? ” says Sonal breaking into mirthful laughter. Neeraj is a doting father. He can manage the children single-handedly when I am preoccupied. As a businessman he is highly principled and never dithers from the path of ethics.

THESE ARE A FEW OF HIS FAVOURITE THINGS: SONAL Colour: Red Attire: Casuals Brands: Labels mean nothing to him. It’s about comfort, look and feel. Food: Lebanese Movie: Godfather Actor: Ranbeer Kapoor Actress: Priyanka Chopra Holiday destination: Goa Car: Audi Q7 Books: All books by Warren Buffet, Many Masters Many Lives


Sculpting Surgeon Shoot by Dhana Vijay

By Ranitha Ray

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Food – Non-veg Colour – Pastel shades Attire – Suits Brand – All brands Movie – Anything, as long it is a movie. Language or genre nothing matters. Actor/ Actress – None in particular, anyone who entertains him Car – Aston Martin Passion – Surgeries and patients. He is ready for them anytime. Holiday Destination – It is decided by his son and the rest of the family abides by it.

HOLLYWOOD MASALA US fashion designer ends life Looks like before L'Wren Scott, the celebrated American fashion designer ended her life, she was tragically pushed into a corner. A report claimed that not only was her business floundering, but her personal life was too. Besides having zero assistance with her reportedly struggling business, she was allegedly living an unfulfilled personal life, as her boyfriend Mick Jagger's daughters never allowed her to become part of the family. Despite being with him for 13 years, she was never truly accepted. The fact that Mick never proposed may be a sign of that. Mick's struggle to understand why his long term love L'Wren Scott ended her own life will have struck a chord with many families in Northern Ireland. The Rolling Stones were due to start a tour of Australia which they immediately cancelled because of the tragedy.

Justin On Cloud Nine Ever since he reunited with his girlfriend Selena Gomez, Justin Bieber has been on Cloud Nine. The 'Believe' singer sent his sweetheart a sweet message when he posted a sexy pic of himself to his Instagram. Justin( 20) and Selena(21) have been trying to see each other as much as possible ever since they got back together in early March — and it looks like the Biebs has been loving every minute of it! The Biebs seems to be reverting to the "old Justin" Selena first fell in love with years ago. He's been wooing the "Come & Get It" singer via social media, and his latest Instagram message is the sweetest one we've seen since he called his lady love an "elegant princess."

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BOLLYWOOD MASALA Looks like Ms Leone's sexy avatar has worked wonders for Ragini MMS 2. Besides faring well at the single screens, the film turned a crowd puller at the multiplexes. While Sunny Leone got the cash registers ringing at the box office, Ekta Kapoor, the producer smiled her way to the banks. Well, the Jackpot babe is indeed making her presence felt in Bollywood and at the box office as well. After kicking off to a great start, the sequel to Ragini MMS continued a good run at the ticket windows. Though Kangana Ranaut's Queen is still going steady at the box office, Sunny's Ragini MMS 2 managed to attract the moviegoers. The Jism 2starlet is surely here to stay it seems!

‘Clear’ message for Uday A lot has been said about this “alleged” couple; looks like even the Main Tera Hero babe had a message for Uday. The news about unusual couple Uday Chopra and Nargis Fakhri never fails to surprise us. Since his elder brother Aditya Chopra is tying the knot with Rani Mukherji,  he too may follow suit and announce his wedding with Nargis. But we have our own doubts. Coz….In a recent interview, when asked what kind of man would she like to get married to, Nargis replied in one line, “I feel sorry for the guy who marries me!” Wow, now that’s a strong statement isn’t it? Should Uday take a hint from Nargis’ statement? Especially when his career is sagging, we think he should concentrate on making movies and leave the getting ‘married department’ to his bade bhaiya for now.

TOLLYWOOD MASALA Dame Luck Smiles on Srinu Looks like Tollywood heroes have a soft corner for director Srinu Vytla. They even repose confidence in him. When many directors, including Trivikram Srinivas, Koratala Siva and Boyapati Srinu, are waiting for the dates of Ramcharan,  Srinu Vytla ran away with the bumper offer. It is officially confirmed that Srinu-Charan team will go on floors once the duo complete ‘Aagadu’ and untitled Krishna Vamsi film respectively. After enjoying the commercial blockbuster of ‘Yevadu,’ Charan finalised the project of Bandla Ganesh with Krishna Vamsi. Later the Mega Power Star was bowled over by Srinu’s script who earlier did a flop ‘Andarivaadu’ with Chiranjeevi. By early July or August, this much awaited movie may go on sets as Charan has dropped all the proposals for the year. Let us wish all the best and wait for more updates.

Jr NTR too Follows Kins’ Suit Better late than never- Jr NTR has decided to campaign for TDP. A route map of his tour is being prepared. Already the party is sparkling with a number of star campaigners. Pawan Kalyan who joined hands with BJP is extending support to Chandrababu. Balakrishna who is contesting from Hindupur is already on the campaign trail, with his nephew Tarakaratna in toe. Even Nara Rohit and Kalyanram are evincing interest. Mahesh Babu started online canvassing for Galla Jayadev, who is contesting from Guntur. Above all, BJP prime ministerial candidate Narendra Modi too is in support of TDP. Jr NTR seemed to have thought, “When so many people are supporting TDP, why should I sulk and maintain a distance.” The sarcasm flung at him by Lokesh and Balakrishna might have caused the star to change his mind.

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DEMON GAZE The critically acclaimed dungeon-crawling RPG, Demon Gaze, will make its way to the PlayStation Vita on April 22. Both the versions of the title – retail and digital – will be available. As the main character Oz, you will explore beautiful 3D dungeons as you fight myriad monsters to bolster your party with ever stronger equipment. Oz awakens to find himself in Misrid - a cursed land at the world’s western frontier - with a dark shroud covering his memories of the past. The land before him has many labyrinths that hold treasure as well as danger in equal volumes. Unaware of where to go or what to do, Oz takes a decision to take up arms with a view to hunt down artifacts and eke out a living in this world that is to him. One day, he has to face his past, but until then, he has no choice but to trust those around him and in his newfound abilities as a “Demon Gazer”.

books Nash (Marked Men, #4) ‘Nash’ is yet another book in the Marked Men series from New York Times bestselling author Jay Crownover. Saint Ford’s childhood dream of becoming a nurse has come true. Since she is dedicated to her work she has no time for love. She does not even think of a guy making waves in her serene life. She is haunted by memory of an incident in which she was nearly destroyed by a guy, Nash Donovan, who might not remember the terrible pain he caused. Now he’s trying to do it again. He can’t ignore the sparks that fly between them—or how she seems so desperate to get away from him. When Nash discovers the truth about their past, he realizes he may have lost her. Now, she has to decide: is he worth risking herself for all over again? Pages: 400 | Price: Approximately Rs. 600 | Publisher: William Morrow Paperbacks


Happy (From "Despicable Me 2") / Pharrell Williams


All of Me / John Legend


Let It Go / Idina Menzel


Dark Horse (feat. Juicy J)/Katy Perry


The Man / Aloe Blacc


Talk Dirty (feat. 2 Chainz) /Jason Derulo


Turn Down For What / DJ Snake & Lil Jon


Play It Again /Luke Bryan


Not a Bad Thing /Justin Timberlake

10 #SELFIE / The Chainsmokers red | may 2014 | 90


Baby Doll/ Ragini MMS


Suno Na Sangemarmar /Youngistaan


Thirugubatidhi/ Basanthi


Palat Tera Hero/ Main Tera Hero


Ninu Choodani/Masala


Char Botal Vodka/Ragini MMS


Nuvvante Naaku/Heart Attack


Offo/ Two States


Legend/ Legend


Besharmi Ki Height/ Main Tera Hero


Melamellaga/Venkatadri Express


Locha E Ulfat/ Two States


Uyyalaina Jampalaina /Uyyalaina Jampalaina


Zehnaseeb/Hasee Toh Phasee


Gala Gala/Race Gurram


Mahi Ve/ Highway 8

Meher Meher/D For Dopidi


Padipoya/ D K Bose


10 Mast Magan/ Two States

10 Paaripothunna/Basanthi

D IRECTOR’S D ELIGHT By Avinash Chandra Gembali


he bowled over the jury as well as the audience with her performance as a village belle in Tamil film Paruthiveeran. She made her way into the hearts of global audience by breaking into a dance with Shahrukh Khan though for an item number 1234 in Chennai Express. From Evade Athagadu to Chandee, Priyamani has come a long way and created a niche for herself in the film industry. She proved her mettle in both commercial and parallel cinema. Films like Pellaina Kothalo, Saadhyam, Ragada, Yamadonga, Toss, Raktacharitra are a testimony to her acting skills. Working under the stalwarts like Bharathi Raja, Maniratnam, Ram Gopal Varma, Rajamouli and Puri Jagannath itself speaks volumes of this actress’ potential.

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SPECIFICATIONS L x W x H in mm: 1795 x 675 x 1124 Wheelbase in mm: 1270 Ground clearance: 128 mm


amaha India has launched a new unisex scooter Alpha at a starting price of Rs.49,518 (exshowroom). It is based on the Ray’s underpinnings and has a bulbous body similar to that of Honda Activa, TVS Jupiter and Suzuki Access, its competitors. The Alpha is only a new design and it shares mechanicals with the Ray and Ray Z. It has the same 113cc air-cooled 4-stroke two-valve single cylinder engine powering the Ray scooters. Peak power is 7.1 PS at 7,500 rpm and peak torque is 8.1 Nm at 5,000 rpm. It has telescopic suspension upfront and unit swing

type in the rear. Available in black, grey, white, red and magenta, the scooter has top mounted headlights unlike the fairing mounted ones on the Ray and Ray Z, wide body and a comfortable seat. It measures 1,795 mm in length, 675mm in width and 1124mm in height with a wheelbase of 1270 mm. It is expected to give a mileage of 62 kmpl. Other features include ample storage space (21 litres), a large seat and an easy access footboard.

Gross weight: 104 Kg Fuel tank capacity: 5.2-litres Range: About 300 Km Brakes: Drum front and rear Tyres: 90 mm section tyres mounted on 10-inch wheels Suspension: Telescopic at the front, swing



rcu me g n ts. ari li ba ts so adge . m i Ge with est' g them r ol ng dra e o n ha umm the 'c amo C t s gs sh few ina he ho brin re a v A T els, g a By lev llowin Fo

Oppo N1 Appeared out of thin air, Smartphone newcomer Oppo made into the hearts of Android enthusiasts last year. It was a good start for the unknown firm as its Oppo 5 fared well and was sold for an impressive price. Now it has come up with Oppo N1, an enormous 5.9" model with a full HD 1080p display and relatively high-end Snapdragon 600 series chipset. With its mad swivelling camera, a touchpad around the back and a lean Android OS heavy on motion and touch gestures, the new phone undercuts both Sony and Samsung phablets. Its innovative rotating camera mount is unique. This houses a fast and impressive 13MP sensor, one that you can rotate through 180 degrees to capture your own face at a resolution unprecedented for a front-facing camera. It has a nice flip case in the box, which automatically activates and deactivates the phone's display. A tiny keyfob-size remote control called the O-Click lets you take photos using the swivelling lens.

Specifications Display: 5.9-inch, 1080 x 1920, 373 ppi pixel density Processor: quad-core 1.7 Ghz Qualcomm Snapdragon 600 RAM: 2GB Cameras: 13 MP, 4128 x 3096 pixels, autofocus, dual-LED flash, rotating lens

Battery: Li-Ion 3610 mAh battery Storage: 16/32GB storage, no microSD support

Connectivity: USB OTG< Bluetooth 4.0, Wifi 802.11 b/g/n, Wi-Fi Direct, DLNA, Wi-Fi hotspot,

Networks: 2G: GSM 850/900/1800/1900

NFCSoftware: Oppo Color OS, based on Android 4.3 Jelly Bean

3G: HSDPA 850/900/1700/1900/2100

Dimensions: 170.7 x 82.6 x 9 mm, 213g

Moto 360 The Moto 360 is Motorola’s first Android Wear device and one of only two flagship Android Wear products so far. A big, round watch face screen makes the gadget look like a regular fashion watch from a distance. Though it’s water-resistant it won’t be good for swimming. There’s no charge port. Motorola teased that it doesn’t use Micro-USB or have any contacts. It works with any Android 4.3 phone. Its round design fits more surface area. It appeals to women and men. Bands – steel, leather or any other can be changed. The design allows for left - or right-hand use. It does not have a camera. The device, with a button plus a touch screen and microphone, is easy to use. Its battery life has been ‘made a priority.

Nokia FIT Move out smart watches and smart glasses, the smart ring is here and this Nokia concept is pretty solid. Nokia FIT is a hands-free headphone. Created by Issam Trabelsi, the device is a ring that snaps around your index finger and allows you to call people. The waterproof device is made from soft silicone and flexible rubber and packed with the basic phone features. Notifications are made available through vibrations. The ergonomic design makes those tiny buttons easily accessible. The lightweight device can be taken along for a dip in the pool or kept wrapped around the finger. It is designed to suit fingers of varied dimensions. The only drawback is that it’s too easy to lose, while swimming in the water or jogging for example and it would be a pain to handle a mouse or keyboard with that thing on.

Snappgrip The Snappgrip is a small device that can be snapped to your iPhone 5 or iPhone 5s with an included case. It features every camera control right from an authentic shutter button to a tripod mount and all the shooting modes and zoom capabilities. The device from BiteMyApple.co  is a blessing for mobile photography. The developers created a mandatory companion app too. Want to turn your iPhone into a camera? The Snappgrip can be your better option.

Inputs from Mr. Duke, MobiCare red | may 2014 | 97



Radha, a Welcome Tress-passer By Ranita Ray

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Meeting patients’ expectations is the toughest challenge


hile its presence in abundance can fetch you compliments, its absence can attract social ridicule which can kill one’s selfcondence. Any wild guess? It is hair and such is its importance. No one can deny its signicance, especially in a looksdriven age. Gone are the days one would make do with whatever they were bestowed with. If God hasn’t blessed you with it, fret not. Here you have Dr. Radha Rani Palakurthi, Chief Surgeon, Radha International Institute of Hair Transplant Surgery (RIIHT) who can end your mane woes. She is the rst doctor in India to have a fellowship in Hair Restoration from International Society for Hair Restoration Surgery (ISHRS) and also to hold certication from the American Board for Hair Restoration Surgery (ABHRS). She is extremely self-effacing and humble. But she turns out to be highly articulate and eloquent once she starts talking of her unique profession. RECALL Radha grew up with a clear vision and had an ambition to become a doctor. She

was thoroughly inspired by her father the late Dr.P. Pardhasaradhi Rao, who was a paediatrician. “He was kindhearted, generous and very popular, especially among the poor. He was popularly known as the Piridi doctor as he was one of the rst medical ofcers posted in a PHC, at Piridi, near Bobbili,” recollects Radha. Although her father was posted in a rural area, he ensured that all his ve children got the best possible education, sending them to boarding schools. Her mother Mrs.Surya Nagamani also supported this thought. Thus, Radha landed in Vizag for her studies at the St.Joseph School when she was just six. To transform her dream into a reality she enrolled herself in a medical college. Unfortunately, her father fell seriously ill and he had to get his daughters married off at quite young ages. Fortunately, Radha was married into a family which was equally supportive and encouraged her to go ahead with her education. She completed her MBBS from the Andhra Medical College and went for specialization (Post graduation) in Dermatology.

TAKE-OFF Her medical journey began in 2001 when she started working as Senior Resident in Department of Dermato-Venereology, Andhra Medical College, King George Hospital, under one of the city’s legendary Dermatologists Dr.G.Raghurama Rao. In 2007, she received Advanced Dermatology Fellowship from the National Skin Centre (NSC), Singapore. “To excel was always my inner call. I never wanted to be either a follower or be the run-of-the-mill kind. When everybody was practising Clinical Dermatology, I realized I have a special air for the surgical aspects of it and felt hair transplant would be the right choice,” she explains. Soon Radha understood that there is a gulf between having a dream and realizing it and it could be quite a challenge to bridge it. Then she went in search of an institute which can train her in the desired subject. Despite travelling across India she could not nd any centre that could impart her the right training. red | may 2014 | 99

TURNING POINT Finally, in 2008, her search zeroed in on the world renowned DHT Clinic, Bangkok, Thailand, which is an International Society of Hair Restoration Surgery recognized centre. Her joining it proved to be the most important milestone in her life. She completed a one-year fellowship in Hair Restoration Surgery. She returned in 2009 and in the same year Radha International Institute of Hair Transplant Surgery (RIIHT) was born. Since then there is no looking back for her. In 2011, she got certied from the American Board for Hair Restoration Surgery (ABHRS) which reinforced her prole. FALL AND RISE Although she reached her desired destination, her journey cannot be described as smooth and hurdle-free. “When I went to Bangkok, as I was never away from home that long, there was a constant tussle going on within me. My heart and mind were in ght looking for answers to questions like- whether I was doing the right thing? How long would it take? Was I compromising on my other duties, as I had two young children. By that time, I was an established name in Vizag. There is a difference between learning something new as a teenager or a beginner and when you already have an identity. The only goal I set before myself was to do what I wanted professionally. My husband Dr. P. Murali Krishna (Head of the Department of Gastroenterology, KGH) and my children Raghuveer and Amukta stood by me. Little did she know that there were bigger challenges waiting for her in Bangkok. “I had to survive racism and gender discrimination too. I never felt that I was treated differently here only because I am a woman. But it was quite stark overseas. The senior doctors with whom I was working in hospitals often were of the opinion that women knew less. Hence it was difcult to acquire knowledge.”

I never felt that I was treated differently here only because I am a woman.

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CHANGES OBSERVED It took her 10 years to reach where she is today. She has observed the changing trends and succinctly sums them up in the following words. “A decade ago, there were only a few doctors in this eld in India. Many of them were not equipped to train. Things changed rapidly between 20092013. With more doctors entering the eld, the Association of Hair Transplant Surgeons, AHRS was formed. Now that things are streamlined, knowledge is easily accessible. On ipside a lot of private centres, including some spurious, mushroomed. Here, the authenticity or expertise of the persons involved is an issue of concern. Of course, unlike in other streams, the damage caused by quacks may not be fatal, but it can certainly destroy aesthetic looks. So, I appeal to people not to fall prey to such tricks. Shoot By Dhana Vijay

HER THOUGHTS • I love and long to see my patient walking cheerfully into my chamber after ten months with renewed confidence. • You are answerable to your conscience. • Cosmetic surgery – you will enjoy the fruits only when you fulfill your responsibility. • There is no substitute for hard work. •

“If it was not medicine, I wouldn’t have done anything else.”

• We restore more than just hair

ABOUT HAIR TRANSPLANT Hair transplant surgery, also known as Follicular Unit Transplant is a daylong cutaneous surgery performed under local anaesthesia. Patient’s own hair is extracted from the back of the head and transplanted to the required area. Men with Male Pattern Hair Loss, women with Female Pattern Hair Loss are the common patients. It is also done for various other hair loss conditions that follow skin diseases, burns, trafc injuries and areas of prior skin grafting. It is an absolutely safe procedure with no complications. Hair is expected to grow back normally in ten months to one year. The transplanted hair needs no drugs and is more or less permanent. GREATEST CHALLENGE Meeting patients’ expectations is the toughest challenge, says Dr.Radha. When people are well informed, it becomes easier for the doctors to explain and offer a realistic picture. Otherwise, it becomes a herculean task.

REWARDING “People think cosmetic surgery is a luxury. But, it is not so. It is the patient’s feedback which keeps me going. Hair makes a lot of difference in one’s appearance. It is sad yet true that people often pass nasty remarks about people with scanty hair or a bald head.” ADVICE If one has the desire and dedication, success cannot be far behind. LEISURE LOVE She loves to have time for herself. She likes art and craft and loves to drive. “Of late I am getting Sundays off. On this day, I get up early and try to do whatever extra I can do, like giving somebody a surprise visit,” Radha adds. FUTURE PLANS As long as her hand–eye coordination is good, she says she will continue in this eld. Knowing that things are fast changing in this eld, she keeps herself abreast of all the advances her stream is making. Whether it is technology or

infrastructure, she strives to make them available at her clinic. This year she started PRP treatments and hair transplant using FUE technique also. Talking about expansion she briefs, “I am really thankful that I have a good 15member team that understands me. I get a lot of calls asking me to open branches across India and abroad too. If I do it just for the sake of expanding without an efcient team, it will be nothing short of compromise on the quality. BUCKET LIST “When you are studying medicine, it is just books, books and books. Once you complete it, the struggle to carve your niche begins. I was one of them and haven’t done anything else. There is a lot to do. I like rie shooting, would like to take it up as a hobby during the later part of my life. I like cooking and would like to learn a musical instrument. I want to sit in the beach doing nothing. Let me make an honest confession, I really envy today’s generation, they are smarter and know how to work and enjoy life too.




Audi Lady

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Shoot By Dhana Vijay

By Ranita Ray


t is often said that building a brand from the scratch is much easier than keeping the high-ying ag uttering in the sky. Yes, indeed the task can be daunting and a tough challenge even to the most experienced. If such a endeavour is taken up with considerable success by a woman that too in the maledominated industry, it is nothing less than a feat. We do have quite a few women who have been achieving it. But still the numbers are not that big to write home about. Out of those few numbers we chose to talk about Kavitha Reddi, Brand Consultant of Audi, who is creating waves and certainly broke the mold.Kavitha isn’t just a typical businesswoman, who was trained and gained knowledge in a single eld and entered the same to create a success chart that leaves many of her peers in envy. She had tested many waters and held varied positions in different industries before assuming the role of the Brand Consultant of Audi. The vast experience she amassed during her journey, has certainly added many interesting dimensions to her persona. Perhaps her prestigious lineage, as she comes from a family of intellectuals and leaders, has also added to her professional skills and helped her occupy pivotal positions all through her career. Here Kavitha shares some poignant experiences she has gained, ideologies she follows and the targets she is pursuing with us. EARLY LIFE AND FOUNDATION A native of Chittoor, Kavitha belongs to an illustrious family which has made great name in various elds like politics, education and business. Her mother Vijayalakshmi Reddi hails from the family of Sir Cattamanchi Ramalinga Reddy. Sir C.R.Reddy was a well-known educationist, intellectual, aristocrat and social democrat. Mrs.Vijayalakshmi graduated in psychology. While Kavitha inherits her intellectual genius from her mother, her business skills are certainly a gift from her father, Velkur Raghunath Reddi, a self-made man. “My dad had spearheaded the cooperative marketing and started many co-operative societies in and around Chittoor. Though he was never a face of politics, he used to inuence most of the constituency’s votes in Chittoor. People believed in him and recognized his good work. To be

specic, he was a kingmaker, rather than a politician,” she says. Recollecting the zeal and enthusiasm her father had for life, Kavitha fondly remembers, “He was a fantastic man, full of life. He had travelled widely around the world. He had imported bike and car even in those days. He was the rst to set up a radio manufacturing unit in Chittoor. “This German revolver I have here was originally owned by my dad. It is one of my prized possessions. Another such dear belonging is a Minox detective camera which was used in the James Bond movie. My father had it and he passed it on to me. I treasure all such antique items which were collected by him from various places all over the world and I feel fortunate to inherit them,” says Kavitha with justied pride. She grew up seeing many political leaders and stalwarts visiting her father, with the conversations always hovering around uplift of the rural strata. They used to mull on the ways and means like founding schools, ITIs and organizations such as agricultural cooperative societies, market yards, fruit pulp extraction units etc. In fact, her father was the rst to set up sales and service centres in Chittoor for agricultural implements, in collaboration with reputed industrial houses. He had also set up a manufacturing unit of transistor radios way back in 1970s. Exposed to such inspiring activities, her young mind imbibed values of high order. It is little wonder that she nurtured the dream of becoming a woman of substance and keeping up the rich legacy. SUPPORT AND SUCCESS Calling her parents as her greatest source of strength she says, “My dad gave me the freedom to choose my own destiny and my mom was the one who instilled values in my life.” Right from her childhood, she was a gogetter. She used to proactively participate in sports competitions. She took part in many national level tournaments in both basketball and badminton. Even in athletics, she was a national gold medallist. In selfdefense sports like Karate, she was a blue belt holder and was a gold medal winner in Taekwondo South Zone Tournament. “My dad used to tease me, saying, ‘Jack of all trades, but master of none’. I used to reply,

though in a lighter vein, “It is not about excelling, but experiencing the life of events which makes you a complete person.” She has truly lived up to her words. Looking at her prole one can witness a soaring graph of success. Explaining the factors that contributed to such a growth, she briefs, “All my actions till date direct towards achieving end results. I admit that I have made mistakes, but I have learnt from them, instead of crying over them or repeating them. I improved my performance as far as decisionmaking and planning are concerned.” Her husband Mr. Rajagopal, who is into construction industry and online gaming software and daughter Chetna (studying Law at OP Jindal University and runs her own NGO Nammika for girlchild) also encourage her in whatever she does, whether it is at home or at work. VERSATILITY Not restricting herself to a single genre, Kavita has always evinced interest in many elds. Even during her college days, classrooms could not contain her enthusiasm. She was actively involved in NCC and Gliding and the playground used to excite her more than the academic corridors. “People used to tease me that I come to college only for extra-curricular activities and not for studies,” recalls Kavitha. In later years, soon after she obtained her Masters degree in Business Administration, she ventured into entertainment industry. Here she tried her fortune by working on a concept called Fun Management in Kodaikanal. “At that point of time, ‘Fun Management’ was a subject at a nascent stage. But today is it is a fulledged industry by itself.” It was followed by her stint with the lm industry, where she worked as an Executive Producer for a couple of Telugu lms. She also worked on PERT Analysis and Time Management in this industry. She could not stay away from the exciting world of advertisement. She did a few advertisements on social campaigns such as Anti-Tobacco and AIDS. The year 2000 saw her venturing into the eld of real estate. Here too she set new records, completing as many as 38 projects. She is the Managing Director of VRR Infrastructure Developers. red | may 2014 | 103


Women today are powerful like the Audi engines. When they have the keys, hold the steering, they can take everything under their control.


AUTOMOBILE: A CONSCIOUS DECISION OR HAPPENED BY CHANCE? The eld of automobiles is a fast paced one and Kavitha always liked swiftness. Highly innovative and dynamic industry quite naturally engaged her interest. She started her automobile journey as the brand consultant for the luxury car giant Audi. “Each day we see new product launches, new customer scopes and perspectives. Every day starts with high adrenalin ow and ends with high level of personal satisfaction. There is no monotony, as each day is different from the previous day.”

INSPIRATION OR IDOL Her father has always been her inspiration and her hero. FUTURE PLANS Philanthropy runs in the family. Her parents, especially her father, have always encouraged her to help the needy. She wants to start an NGO. She wishes to give back to people of Chittoor, her native place.

“A dependable and supportive team is imperative to go through the daily grind of keeping the business running. Of course, the team at Audi is just wonderful and I am privileged to be a part of it.” AUTOMOBILES - PRIMARILY A MEN’S DOMAIN,’ DO YOU AGREE? “I have been a tomboy. Right from my childhood, I used to compete with boys. I ditched dolls and soft toys for Gilli-danda or cricket and even driving motor bikes; challenging my male friends. And most of the time, I was the winner and never thought anything would be beyond my limits, that too because I am a girl,” she says and asserts, “Women today are powerful like the Audi engines. When they have the keys, hold the steering, they can take everything under their control. They drive these wagons and reach the goal by themselves. Similarly in their lives, they know how to manoeuvre and reach their destination. They are independent, condent, and have all the freedom. In my view, there is nothing such as ‘Men’s eld or Domain’. I do not see any difference.” JOB SATISFACTION Now brand management has become a preferred subject in many top business schools. It is quite challenging and stimulating too. “I love my job and all the youngsters look up to my job as a dream job,” she adds with pride. MANAGING MULTI-TASKING She says, in today’s world, multi-tasking has become a necessity, be it at home or at ofce. She believes the ability to multi-task, however, comes naturally to every woman. They denitely have an advantage over men in this regard and she is no exception.

HOBBIES AND PASSION She is not just a full-time automobile professional. She loves to travel around the world. She has keen interest in adventure sports like gliding and has experienced its thrill many a time. Her unique passion list also includes shooting and she possesses a licensed revolver and goes to the shooting range for practice on a regular basis.

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It is not about excelling, but experiencing the life of events which makes you a complete person.

BUCKET LIST Beneath the hoydenish shell, lies the soft heart of a woman who nurses simple dreams. This fact becomes evident, as she spells out her wish to live in a kibbutz community. An amazing sportsperson, Kavitha also wants to hone her cultural skills. Thus her wish list includes a dream to learn Bharatanatyam. She believes that with a formal training and dedication, she will make her arangetram one day. MOST FOLLOWED AND PRACTISED PRINCIPLES A self-made woman, Kavitha has learnt a lot from her life. In the age of the cut-throat competition, she has adopted many guiding mantras to excel in various professional elds. There are a few other fundas, which she has coined and practised. First- “Do what makes you happy.” Second“Dance like nobody’s looking and life is better when you dance.” And the last but not the least is “Good things come to those who wait; greater things come to those who get off their ass and do anything to make it happen.”

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SHE IS AN EXAMPLE OF ‘BEAUTY WITH BRAIN’- HER COMMENT. Is it? (Laughs). I would rather say it is an old school of thought! Now it is ‘Smart & Sexy’! WOMEN ENTREPRENEURS SHE ADMIRES General Motor's CEO Marry Barra is Fortune magazine's most powerful woman in Business. Barra is also the rst female CEO of a global automaker. HER THOUGHTS • I don’t believe in men giving freedom to women. • Men and women should respect each other’s profession. • The sky is the limit for women • Women are absolutely tech-savvy.


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he best of she can be seen when she embellishes herself with the gems drawn from deep seas. Yes, it is about pearls. They have been the indubitable symbol of elegance ever since the era of kings and queens. Wear a simple string of pearls or go for one which is intricately set in platinum, gold or silver and interspersed with other precious stones; this jewel casts a spell either way. Offering the best in these is Hyderabadâ&#x20AC;&#x2122;s most trusted name in pearl jewellery Jagdamba Jewellers & Pearls. This place has a wide range of pearl jewellery which is stunning one and all for its innovation.

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Diamond ear hangings The diamond ear hangings are the essence of simple, elegant, clean beauty. They add stunning elegance to an all-black outfit. Alternatively, they bring an air of simplicity to an otherwise flashy ensemble. This particular piece comes with round brilliant cut diamond and baguette shaped diamond set in 18 carat gold with tourmaline stones. Gold 30 gm | Diamond 8 carat Price on request Diamond Kada Go for a slender diamond bracelet reflecting simplicity or a heavy and bold one which overpowers even the ensemble; the choice is yours. This one comes with diamond, blue sapphire stones engraved on 18 carat gold. Truly a bold piece to flaunt! Gold Wt- 50 gm | Diamond- 10 carat Blue Sapphire- 12 carat Price on request red | may 2014 | 110

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Shoot By Dhana Vijay


ou may have spotted this happy-go-lucky man vrooming away in his Opel at high but well-controlled speeds, walking or cycling on the beach road, trekking Kailasagiri or at a mundane pursuit like picking up vegetables and fruit at Rythu Bazaar (a highly skilled job, according to him). Don’t go by his nonchalant attitude because next time you are certain to nd him addressing the world intelligentsia from an international dais. His life and demeanour symbolise the essence of simplicity, dignity, character and conduct. He goes through life with Spartan discipline and resolute devotion to academics and commands respect in every circle he moves in. That is rather a simplistic way to describe a man who strode the scene of academics like a colossus and is now running the state’s most prestigious institution, Andhra University. Yet we try to offer at least a few glimpses of Vice-Chancellor Prof. G.S.N. Raju, notwithstanding the predicament over tting this giant in a few inches of magazine columns. If one has to dissect his persona, it has to be handled in three distinct angles – a world renowned academician, splendid sportsman and an ardent social worker. ACADEMICIAN Son of Mrs.Sitamma and Mr.Venkatarama Raju, Prof.Raju is the second child to pursue higher studies in the rst generation of the educated in the agricultural family from Undi near Bhimavaram, West Godavari district. His elder brother Prof. Krishnam Raju, was the role model for the young Raju who was blessed with tremendous grasping power. He was a topper with rare distinctions throughout his academic journey which was initiated at the Undi ZP school. Though equally passionate about sports, especially wrestling, missing school was never a part of his escapades. “I used to study the ensuing year’s courses in summer holidays to be ahead of my peers. Such was my passion for studies, especially maths. My mother, who was the real inspiration, used to wake me up at 3.30 am to study. The habit remains with me even today,” recollects Prof. Raju. Supported by his elder brother Prof. Krishnam Raj, he studied PUC in AVN College, Vizag. Though he got admission in all the branches of engineering, he chose Electronics and Communications as his major. Setting records he had glided through B.E., M.E and Ph.D with great elan, bagging every available merit scholarship. Prof.Raju joined Andhra University College of Engineering (AUCE) as a lecturer in 1979. Later, he held many important academic and administrative posts and rose to the position of the Vice-Chancellor. Prof.Raju published 340 technical papers, guided 30 research scholars, and authored several textbooks which are part of curricula in many prestigious institutions, including some in the US.

SPORTS-SAVVY During his student days, Prof.Raju was a weightlifter and bodybuilder, winner of the Mr.Andhra University title once and was declared as the best weightlifter for four years. He was also a long distance runner. Even now he devotes full two hours in the morning for walking or cycling. Recipient of several prestigious awards, Prof. Raju joined the league of legends like Jyothi Basu, receiving Mother Teresa International Award for service in Education recently. He considers that as the most valued moment of his life. SOCIAL WORKER He may not be doling out huge sums of money. But he generously imparts education to the youth to make them stand on their own feet. Hundreds of students are beneciaries of his largesse, some in the way of scholarships. The NSS units of the Andhra University are further motivated and bagged exalted awards under his stewardship and guidance. Unaffected by the power and glory that go with the ViceChancellorship, Prof.Raju emerges as a man easily approachable and highly articulate and discloses the secret of his ever-happy disposition. “Simple. I believe in my work and never covet posts and positions. Hence I am happy in any and every given space and situation.”

Being in teaching and research for the last 34 years in Andhra University, Prof. Raju has been adjudged the best faculty performer in the entire University with the performance index of 99.37%. He obtained CGPA of 10/10 – All branches topper in engineering rst year. Prof. Raju has been honoured with prestigious awards from several institutions. A few to mention are: State Best Teacher Award from the AP government (1999); Best Research Award (1994); National IETE Award(2005); Dr. Sarvepalli Radhakrishnan Award for the Best Academician (2007); The National EMC Engineer of the Year Award ( 2008), Eminent Electronic and Communication Engineer( 2012) from Institution of Engineers (India); National Award for Teaching Excellence by Indus Foundation and Rashtriya Vikas Shiromani Award (2013); Mother Teresa International Award(2014) and ICON in Education (2014) from Governor of Rajasthan.

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He speaks of many issues related to his life and education with spontaneity becoming of an erudite scholar. EXCERPTS Your take on changing faces of education and students I am not the one to lament over the changing scenario. In fact, I see a lot of positive developments in the eld of education that are propelled by new technologies. Only the modes and methods change while the basic concepts of learning and imparting knowledge remain the same. I accept the inevitable gap between generations and try to bridge it in the best possible way, without compromising on honesty and integrity. You have taken over a funds-strapped university, plagued with a lot of problems. How do you deal with it? I feel proud to occupy this chair of V-C, Andhra University in which great people like Dr. C.R. Reddy, Dr. Sarvepalli Radhakrishnan and Prof. V S Krishna ‘ruled’ the varsity. It is a very humbling experience. Many stalwarts walked to success through its portals as students and teachers and many more will be doing so.

I believe in my work and never covet posts and positions.

Every assignment comes with its unique challenges. Without losing my equilibrium, I try to nd solutions and implement them to the best of my ability. I introduced 40 new courses and individual placement cells for each college. I have taken many measures like raising funds from alumni and roping in experts who volunteer to work without expecting remuneration. I made the campus free of caste politics. The internet facility is made available for every student on the campus. I set the ball rolling for a science incubation centre, which aims at bringing AU researchers addressing industrial needs and experts from all streams of sciences and engineering together. As a green measure, I declared 28th of every month as a novehicle day and I am happy that even the celebrities and other citizens are voluntarily supporting our move. Are you happy with the exam and evaluation systems? No system is ever awless. By and large AU has a very well organised system of examinations and evaluation.

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How do you compare the age-old AU with the mushrooming universities like GITAM? Yes, there is no comparison at all. These deemed universities may have certain advantages which can be dubbed as mere cosmetic ones. Andhra University which is nearing its 100th year of existence has an edge over them in many respects. The University, one of the oldest and accredited by NAAC with 'A' grade has established an international image in academic excellence. When it comes to space and infrastructure, no one can come anywhere near us. Only problem we face is we don’t have adequate number of faculty. We are mulling over this and working out solutions to tide over this situation. I am sure everything will fall in place very soon. The deemed universities may go and advertise their lofty buildings,

impeccably laid landscapes and impressive placement gures. But we have beautiful heritage buildings with cent percent placements. What is your success mantra? Hard work, health, time management skills, punctuality and integrity. You can set your watch by my routine. My day begins at 3.30 am and ends at 10.00 pm. All the tasks taken up during my working hours are efciently and equally distributed to my three passions – academics, research and physical exercise. With a bit of determination, one can efciently juggle a lot of activities and never fall short of time. What is your passion? My uninching love for my alma mater. I have three mothers to revere and worship – one who gave birth to me, the second one that nourished me –my university and the third, my motherland which gave me place to live. Your negatives and positives? My plus points are health consciousness, time -management skills and my empathy for students. I don’t entertain any caste based issues and complaints of one group against the other. Nor do I encourage any particular section. My staff, teachers and especially my students repose immense faith in me as they know I am unbiased and fair in judgement. I am acknowledged as the most academic V-C. Only negative point is that I can’t devote adequate time for my family. What about bouquets and brickbats? Praises are unpalatable sugar-coated pills that make me uncomfortable. Constructive criticism is welcome but I have been so powerful right from the childhood that people hesitate to criticise me on my face. If they do it behind my back, I have no way to know who they are and what they say.

from the market. All the vendors (with whom I never haggle), greet me with smiles and stuff. Who wants anonymity? I am extremely people-centric. Even now I enjoy picking up vegetables and fruits at Rythu Bazaar and meat from the market. All the vendors (with whom I never haggle), greet me with smiles and stuff. How do you unwind? By listening to music and playing with my grandchildren. Till recently, I had a pet German Sheppard – Opy. My way of keeping it also was unique as I spent colossal amount of money on its maintenance and training. A little about your family My wife Kanaka Durga plays a complementary role in my life. Though qualied, she chose to stay home and look after the children. She has seamlessly adjusted in our joint family and relieves me of all the domestic responsibilities. In fact, she shouldered the responsibility of bringing up the children almost singlehandedly. She knows how dedicated I am to my research and work. My son is a self made man and never took the prop of my position and so also is my daughter. I have three grandchildren Arjun, Avika and Anisha,who are absolutely adorable. ONE LINERS Family: A unit of perfect understanding with no space for inhibitions Teacher: Well-wisher and motivator of the student Education: Knowledge coupled with wisdom Money: I invite Saraswati and Lakshmi has to follow her Fame: I prefer to be honoured, rather than earning honours

Had you not been in the field of education, what profession you would you have chosen? Certainly defence services. In fact, I was even selected for infantry. But I could not take it up as my parents differed at that time. Incidentally, the Central Government conferred on me an honorary rank – Colonel Commandant. Any mentors and your idol? My research guides at Kharagpur IIT– Prof. B.N.Das and Prof.Ajay Chakravarthy. My idol is Dr. Abdul Kalam. Any unfulfilled wish? Nothing. My only wish is to lead a healthy life till my last day on this earth. The best part of your job? Research and Development and teaching. What is your vision for the university? I want to get Central University status for AU. I hope by the next year it would be done. Politics entering campus: your take. Politics of any kind – whether it is internal or external – is not entertained. The student comes here with a certain purpose and should leave here with a degree in his hand. Politics is taught here as a science, not as a subject of manipulation. I may even introduce short term courses on politics and journalism to churn out genuine professionals. Is there anything you want to change about your life? I wish I was more focused and more target-driven. Of course, on the ipside, not being chained to targets gives me immense freedom to perform. HURDLES? Show me a path without them. How are your moments of anonymity? Who wants anonymity? I am extremely people-centric. Even now I enjoy picking up vegetables and fruits at Rythu Bazaar and meat red | may 2014 | 115


Despite his hectic schedule, he takes time off for us.


Abdul Kalam’s Turning Point, Rajaji’s Ramayana and Mahabharata and Brig. J.P.Dalvi’s Himalayan Blunder


Non-vegetarian and health foods

Clothes: Nothing particular, but most of the time you see me in a suit Hobby:

Listening to Carnatic music


Blue with silver tinge Holiday destination abroad: Impeccably laid German villages In India: Hyderabad and any place of greenery


KANAKA DURGA, WIFE We have been happily married for more than three decades, enjoying the fruit of joint family. Despite his hectic schedule, he takes time for us. He is extremely hard working and highly disciplined. He has no major demands except his health food. Luckily both our children have taken after him and are well educated. The most admirable trait in him is that he never hurts anyone. He has been always supportive and had encouraged me to continue my studies as I just completed the rst year graduation when we got married. Both my daughter and son are well settled in the US.

NARMADA DEVI (DAUGHTER) My father is the embodiment of perfection. If I have to describe my dad in just one sentence, this would be it.

DR. VENKATA KRISHNA VARMA (SON), SAN DIAGO She plays a complementary role in my life.

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He is the dearest father in the world. He is an epitome of sacrice and care not just for our family but to thousands of people cutting across generations, who are beneted by his seless work for the Andhra University community and the academic community in India and beyond.


By Ranita Ray

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Shoot By Dhana Vijay



r. Jayasudha, originally Sujatha Nidudavolu, is a name Tollywood is proud of. If you are looking out for reasons, then right here we can list a few – she has acted in 225 Telugu lms, had 24 lm releases in a single year, acted in a movie which director Dasari Narayana Rao named after her. Not restricted just to Telugu, her career spanned over Tamil, Malayalam and Hindi lms. Her acting skills fetched her huge accolades and she was complimented as the successor to the great Telugu actress Savithri. From Kalasagar Award, Filmfare, Pride of Indian Cinema Award, ANR Lifetime Achievement Award to numerous Nandi Awards – her list of accolades is endless. The magnicent woman is truly versatile. Along with her reel life, she has started her ‘real’ innings too, i.e. politics as an MLA from Secunderabad. With an amazing dress sense and style, though in her 50s, she looks absolutely stunning. Let’s hear of her life story as she goes down memory lane.

E X C E R P T S Films, how it happened? For my reel career I thank two veterans of this industry. First one is my aunt, actor and director Vijaya Nirmala, who made it to the Guinness Book of World Records as the rst female director for making the highest number of lms. The other one is my uncle, the Living Legend Superstar Krishna. I remember I used to accompany my aunt for her shootings. On the sets, there used to be fresh costumes and jewellery for each day, besides these, I was enamoured by her makeup and glamour. Quite often I used to do makeup to look as glamorous as she was. I developed a strong inclination towards lms. Observing it, my aunt offered me a role. Although, the rest of my family, including my mother Mrs. Joga Bai, agreed to it, my dad Mr. Ramesh, didn’t give his nod. He felt I was too young to get into this eld. Finally, she could convince him, he reluctantly agreed and I entered the lms with Pandantikapuram when I was 12 and I played daughter of Jamuna. Next break came in the form of two Tamil lms. One became a super hit and it drew the attention of Telugu directors. I debuted as a heroine in this industry with

Lakshmana Rekha. Jyothi proved to be the turning point in my career. Thus, from 1970 till today it has been 44 years since I am here. You are given the tag of Sahaja Naticredit of your acting skills goes to? It is a natural gift. There has been no mentor. However, I had muses like Jaya Bhaduri and Rekha to be more realistic in my performance. But it won’t be wrong to say that the inspiration was mutual, as there were many movies which I did in Telugu and they did in Hindi and vice versa. Like Jyothi was re-made as Mili and I acted in the Telugu version of Khoobsurat. Rekha once complimented me over the way I deliver my dialogues and said, “It couldn’t create the same effect when I did it in the Hindi version of the movie.” Follower or a trendsetter - what is your take? I always fall in the latter category. When I entered the Tollywood, the industry was making only commercial movies, where the stories used to revolve around the hero. I can proudly say, I broke the mould and with me the new era of making woman-oriented movies started. But let me tell you it was quite a task. Especially when you have contemporaries like Sridevi and Jayaprada, the former is sensuous and the latter is beautiful, taking up performance oriented roles without makeup to portray the Indian housewife needed courage. I am glad that I took the risk. Do you think you could take control of your life since you started quite young? In my childhood, I was a typical tomboy and the group leader. I used to feel and behave like a boy. When I was 10, I had friends 5-6 years older than me. I used to ride a bicycle and they used to follow me. That was the kind of freedom my father gave me. Yes, I did start my career at an early age, but when I was just 20, I made it a point not to work beyond 6.00 pm. The reasons were I never wanted to misuse the freedom which was at my discretion. Secondly, I felt working for long hours was taking a toll on me. I didn’t want that feeling of stress hit me mentally. Even today, if there is an excessive amount of pressure, which I feel I can’t handle, I leave it immediately. What were the major setbacks? Those days there were only one or two

publications and they had monopolized the market. Yellow journalism was rampant. For their own gain, many a time they used to publish false stories. Once or twice, I was also victimized. Even though they were rumors, the industry and people used to take them quite seriously. So they were capable of ruining one’s career. Fortunately, I survived them. Today we are ooded with various media, be it print or electronic. Such stories based on rumors have become routine for the media, may be in a polished way, calling them “gossips”. Now even if a star goes to jail, media telecasts how he/she is leading life in prison and trust me it doesn’t play down his/her reputation any more. A few of your memorable moments One is when I was hardly 18 and got the Filmfare award for Jyothi. Next was bagging Nandi Awards for Idi Katha Kaadu. Any retirement plan? Honestly speaking till date I have decided thrice to quit lm industry. Firstly, when I was 25 and got married, secondly, when I had kids and wanted to take care of them, and lastly when I got involved spiritually. But it is rightly said ‘Man proposes, God disposes!’ I took it as His will and movie has become a part of my life. I pick up stories as per my age, I will work till I am 80-90, if I live that long. (laughs) Conversion to Christianity, tell us something about it. I am a very religious person and I used to do a lot of poojas, but it was a miraculous incident that changed the course of my life. I don’t know how to swim. My husband and I went for a waterscooter ride in Bangkok. Not even half a kilometre from the beach, with a hit from another scooter I was thrown into the water and I just sank. Although I was very fond of Lord Venkateswara and Hanuman, since I had studied in a convent school I used to love Jesus. As I was drowning, I cried ‘Jesus!’ Till date, I get goosebumps whenever I narrate it. I saw Him, coming and rescuing me. What more do I need to be his follower? Philanthropy - do you believe in it? I am not extremely rich. But I feel to help others, one needn’t be rich. I founded SHINE Development Trust with an objective of providing medical assistance to the sick and poor children. I don’t give them red | may 2014 | 119

We fell in love and the North- South met.

As life partners we canâ&#x20AC;&#x2122;t imagine a day of being without each other.

red | may 2014 | 120

money directly, but to the hospital which treats them. Mother Teresa has been my role model. If I contribute 1% of what she did, I will be a happy woman. Politics, did it happen by choice? I had been resisiting politics for a long time. In 2009 Dr.Y.S.Rajashekhara Reddy asked me to contest from Secunderabad in the byelection. But I refused it. He called me again for the same year’s general election. That was the phase when I started my spiritual journey and I was not prepared. I thought how could both gel. He convinced me saying, “As the way the lm industry is not bad, politics too is not bad. I can render service to people even in a better way.” I entered politics and I won. As a political leader what are your observations? Even after so many years of independence, people are still deprived of basic amenities. Corruption is deeprooted. Safety and security of women are the biggest challenges. Poverty is evident and in India the poor are becoming poorer, the rich richer. However, we shouldn’t wait for a messiah to come and rescue us. People should change, instead of blaming one another or the leaders and the government, as these corrupted leaders are chosen by the people. I follow and recommend a mantra for all of us “Ask not what your country did for you, but ask yourself what you did for your country!” Future Plans Movies will continue. Politics-I am contesting again, let’s hope I will win.


Jab you met? We met on the set of a movie by Dasari Narayana Rao. Nitin was working as the assistant director for the project. We fell in love and the North- South met. How was combination of the two states? My Hindi was and is still so bad. I can understand it, but don’t ask about speaking. I was born and raised in Chennai and nobody speaks or knows Hindi there. With him it was comfortable, as he knew Tamil and Telugu. At his home, English was my SOS. My mother-in-law picked it

up and we used to converse in monosyllables. However, Nitin and I never imposed our individual beliefs or rituals on each other. Even my both sons Nihar and Shreayan are poor in Hindi.In the initial years I used to observe Karwa Chauth. With busy schedule, I couldn’t do it anymore. But honestly speaking, it is very difcult, to keep fasting whole day, break it only after seeing the moon and the moon purposely plays truant with you that particular day. The most objectionable part was touching husband’s feet. I don’t buy the idea of “Pati Parameshwar”, for me he is my companion and friend. But at our home, we pay attention to small details like even food. Thus, while lunch is about Andhra cuisine, dinner is pure Punjabi delicacies. Positives and negative I am very poor at money matters. I can’t differentiate between a twenty rupee and a thousand rupee note, when they are folded. I trust people quite easily, at times I get cheated too. On the positive side, I don’t cry on any issue. I believe that God is with me, if one door closes another opens. To unwind Television is my best buddy and my programme menus include sports, news and cookery shows. I love cooking. I am a traditional Indian cook, not into baking or roasting.

TO IMPRESS YOU Food - I love food, especially Indian food. I eat both veg and nonveg food. Only thing, I am allergic to is eggs. I am also an emotional eater, thus whenever I am depressed I resort to a lot of dark chocolate. Colour - All earthy colours like beige, cream Car - Jeeps and SUV Brand - I am only particular about cosmetics and perfumes which touch my skin. Not at all about clothes Place - Though I have travelled abroad, Kodaikanal is my favourite. I haven’t seen Taj

Off the job what do like to do? I don’t like sitting at one place. I like windowshopping and can spend hours. When it is about real shopping I nish it in 10 minutes. Neither I bargain nor I enter a place which I can’t afford.

Mahal and wish to visit soon

Funny moments For me movie was always a serious business. However, there were a lot of things I felt funny. Funniest ones were “saying I love you on screen to a person older than my father.” There was one solo shot, when the director asked me to act as if I was dreaming about the man and get that expression. I burst out of laughing, knowing how impossible it was. It took little time to adjust to such things which were trends in those days. Anything you would like to change about yourself? I wish I had enough willpower to work out every day, not to be too straightforward or open as at times honesty might land you in trouble.

Actor - Rajesh Khanna, Amitabh

Movie - The Day of the Jackal and Love Story (English), Aradhana (Hindi),

Bachhan and in recent times SRK and Ranbir Kapoor Actress - Kangana Ranaut

I broke the mold and with me the new era of making women oriented movie started.

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Family Corner

SHE IS A BLESSING: NITIN KAPOOR At the outset, I would state that she is a true blessing for anyone fortunate enough to have been associated with her work or rather having been the benefactors of her seless benevolence. We have had a beautiful journey of more than three decades of togetherness. My reams of accolades for her individual achievements as an actor or as a social worker through her charities, and now in political ofce would not sufce in print. She has never been stuck to a script of the stereotypes in the conduct of her life. She is rather an antithesis thereof, and therein lays her success in various elds. She is very individualistic, honest, forthright and above all God fearing. She seeks divine blessings and guidance in whatever tasks she takes up. Once she is convinced that the path she is following is the right one, she is unstoppable. She believes in hard work and receives each appreciation as a blessing from God. Having keenly observed her commitment towards social causes of the needy, her indoctrination into political life was initiated by our dear departed leader Dr. Y. S. Rajasehkara Reddy gaaru by means of his noble advice for her to stand on a larger platform in her endeavor towards service of the people. In all facets of her life, her belief in a higher power of spiritual guidance is a remarkable revelation of her Conversations with God. At home she is a dedicated homemaker. As life partners we can’t imagine a day of being without each other.

SHREAYAN Like any other ordinary family, if we ever get time to travel together, we unwind. Otherwise, we try to watch TV or cook and catch up on our day. There are no secrets between us, we are quite openminded as a family and opinions are voiced quite generously. I can’t say enough about my mom, but to sum it up in a few words, she is by far the hardest working person I know of and yet never ceases to nd time for me everyday.

NIHAR Everyone asks me how it feels like to be a celebrity’'s son, especially someone who is popular among the younger generation as an on-screen mother? The answer is always the same. She is just any other Indian working mother; there is no drama at home, we cook, watch TV and also eat out or catch a movie whenever we can. As kids, my brother and I knew that she was a popular actress. We used to live in Chennai, where she was always travelling for work or wouldn’t get much attention from the public when we used to go out. So, life was a bit easygoing and carefree growing up. We moved to Hyderabad in 2004. It was after moving to Hyderabad that we realised how popular she was here. Initially I was a bit cautious because I didn’t want people to know who my mother was coz they would treat me differently, but it all fell into place eventually. Life with her in Hyderabad is different now, because of the political career as well. She is busy most of the time with her duties in her constituency or with her lm commitments

By Ranita Ray


escribed as the “Land of the red river and blue hills,” Assam can be your perfect destination to have a respite from the soaring mercury levels. While the emerald expanse of the tea gardens along with unending stretches of paddy elds interspersed with groves of coconut, areca and banana, represents its unique landscape, the rarest fauna species speak for its exotic biodiversity. Explore the capital city, Guwahati , which is Assam’s urban avatar or travel around the sites of heritage and history, which still keep up the ancient spirit of myth and mystery intact – the choice is yours!

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HOLY SHRINES This state has Tantrik Shaktism, Shivaism and later Vaishnavism ourishing in its laps with people from different races, religions and cultures migrating to this place. Visit the Kamakhya Temple, it is the greatest shrine of tantric Shaktism, which attracts devotees from all over India. Since ancient times, a noted centre of study of astronomy and astrology, the Nabagraha Temple (temple of nine planets) also worth a visit. Located on the Sandhyachal Hill, Basisthashram is a famous holy shrine and a picnic

Look for its special varieties of rice like Komal Saul, Bao Dhan and Bora Saul. Currently it is in the tentative list of UNESCO World Cultural Heritage Sites.

SIVASAGAR This place is dotted with monuments of alluring architecture and houses Ranghar remains, Asia's largest amphitheatre constructed in 1746. It was the cultural playground of Ahom Swargadeos or Kings. Around, 14 km eastward from Sivasagar is the majestic Karenghar, which is a palace of seven stories – four above and three below the ground. Joysagar tank, constructed by King Rudra Singha, is the biggest man-made 318 acre- tank. The 60-metre long and 6.5 Tilinga Mandir

MAJULI The treasures of Majuli, the largest riverine island in the world, are undoubtedly its Satras, which are Mahapuruxiya monasteries established by the great Bhakti Saints Mahapurusha Srimanta Sankardeva. Out of 65 satras, only 22 are left and the major ones are Dakhinpat, Garamurh, Auniati, Kamalabari, Benegenaati and Samaguri. The songs and dances like Borgeet Matiakhara, Jumora, Chali, Motua, Nande Bringee, Sutradhar, Ozapali, Apsara and others originated in these Satras. Its biodiversity is quite interesting. Majuli produces about a hundred different varieties of rice without using pesticides or fertilisers.

Bihu, Majuli Festival, Baishagu, Elephant Festival, Brahmaputra Beach Festival, Dehing Patkai Festival, Rongali Utsav, Bohaggiyo Bishu and Ambubashi are the local festivals. The tribals too have their own celebrations like Kherai Puja of the Bodos, Rangi Gobra and Harni Gobra of Dimasas, Baikhu and Pharkantis of the Rabhas etc. There are three Bihu festivals in Assam, Bohaag Bihu –celebrated during mid April, 'Maagh Bihu –during mid January and 'Kaati Bihu – mid October. The Bohag Bihu, also known as Rangali Bihu, is the main among three, which is celebrated as the Assamese New Year, with distinctive dances and songs. Akin to the enthusiasm of the snakeboat racing in Kerala are the boat races held during festive occasions at Hajo, Saulkuchi, Barpeta, Guwahati etc.

Tea Garden spot too. Not to miss Madan Kamdev, which is a marvel till date. Other important names are Kamrupa (the ancient name of Assam), the Umananda Temple, ruins of the DaParbatia temple etc. Your religious tour isn’t complete without visiting the PoaMecca, a mosque built by Pir Giasuddin Aulia.


Rang Ghar Sibsagar metre-wide Namdang bridge, carved out of a single rock, stands as an architectural wonder.

HAFLONG Situated at a distance of 345km from Guwahati, Haong, the only hill station in the state, is known as ‘Switzerland of the East’. Surrounded by mist lled hills, oating clouds, it is dotted with numerous waterfalls. One can witness the dominance of the Dimasa tribe, one of the oldest Mongoloid clan in North East India. Situated in the heart of the town, the Haong lake, is a beauty spot.


RIVER RAFTING Experience adventurous river rafting as your raft moves swiftly through the ery rapids of the thundering waves of Brahmaputra River with its tributaries Jia Bhorali, Manah and Kapili. The perennial cold water of Brahmaputra adds to the thrill. The Assam Tourism Development Corporation (ATDC) and the Assam Boat Racing and Rowing Association (ABRRA) organize the annual Brahmaputra Beach Festival. RIVER CRUISING Embark on one-of-its-kind river cruising, from Ninging to Dhubri, on Brahmaputra and its tributaries.

ANGLING Catch the tiger of the Himalayan Rivers, the erce Golden Mahseer, in the Jia Bhoroli River. An annual angling competition attracts anglers from all over the world. The other suggested rivers for angling, are Kapili and Manas. TREKKING, MOUNTAINEERING AND MOUNTAIN BIKING To enjoy the rst two, visit the popular Cachar and Karbi hills. The Elephant Rocks in the Morigaon district are also worth a mention for mountaineering lovers. But don’t forget to carry sun protection, as it is located at high altitudes. The ideal season can be from April to October. The hilly terrains and jungles make mountain biking an exciting sport. Safety gear is a must.


River Rafting




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PARASCENDING Popularly known as parasailing, it can be done here, especially in the North Guwahati. You are towed by a specially designed parachute attached to the vehicle in the plains which gradually releases the parachute in the air.


KAZIRANGA NATIONAL PARK It is the rst and oldest national park in Assam and also a World Heritage site. Here the elephant grass grows up to a few metres, making it an ideal grazing ground and natural home for the famed one-horned rhinoceros, which were once on the brink of extinction. Today the park has more than one thousand rhinoceros. The other rare species found here are the Indian Bison, Sloth Bear, Leopard Cat, Jungle Cat, Hog Badger, Capped Langur, Hoolock Gibbon, Adjutant Stork, Ibis, Cormorant, Egret, Heron and Fishing Eagle. Take an elephant ride and be guided by mahouts on the rhino trail. The park is closed from mid of April to mid of October.


MANAS WILDLIFE SANCTUARY India’s most magnicent national park and a well known world heritage site this is the only sanctuary to implement Project Tiger in Assam. Situated on the banks of the Manas River at the foothills of the Himalayas, it is one of the densest, the wildest and least visited wildlife sanctuaries. Besides tigers, hispid hare, pigmy hog, golden langur, Asiatic buffalo, elephant, clouded leopard, Himalayan bear, swamp deer can be seen here. Every winter, hundreds of birds like river cats, forktails, cormorants, Ruddy Shelduck, and the Great Pied Hornbill migrate here. Take the elephant safari to have a look at the wild animals from close, yet safe range. One can also take a boatride on the river to view the fauna. Best period would be from November to April.

ORANG NATIONAL PARK Also called as a mini Kaziranga, it is spread over an area of 78.81 sq.km. One can spot fauna like pangolin, otters, wild boar, leopard, barking deer, green pigeon, orican, teal, cormorant, greylag goose, large whistling tea great adjutant stork etc. Other notable names are DibruSaikhowa National Park, Nameri National Park, Pobitora Wildlife Sanctuary etc.


rom luxurious hotels to jungle resorts, wildlife bungalows to tea bungalows – you have varied accommodation options. A few of them are Wild Mahseer, Sonitpur and Burra Sahib’s Bungalow, Sangsua Tea Estate, Jorahat (Tea Bunglaws) | Diphlu River Lodge, Guwahati, Brahmaputra Jungle Resorts, Sonapur and Wild Grass, Kaziranga (Resorts)



uisine is generally low on oil and spices except for a few dishes. However, exotic herbs often add strong aroma to the food. Rice, the staple diet, is produced and prepared in great variety like muri (puffed rice), akhoi (parched paddy grain) sandoh guri (fried, pound rice), komal saul and bora saul. Do taste Machor Tenga (sh prepared as a sour dish), Patot Diya (baked or steamed sh wrapped in plantain leaves with the white mustard paste). To round off a sumptuous lunch or dinner, the locals traditionally cook a variety of ‘detoxifying’ appetizers. The most popular of them is Khar, prepared by burning the stem of the banana tree or by roasting and soaking banana peels.



o buy mekhela chadar, a two-piece garment for women made from Muga or Pat silk. Ask for the craft made from Kuhila - something unique to Assamese villages. The other must buys can be cotton clothes with traditional thread work, hairclips and fashion accessories made of bamboo, besides tribal art, brass utensils, terracotta toys and artifacts, Laichampi (traditional blanket) and traditional souvenirs like Xorai, Gamosa, Japi. However, don’t leave Assam without a pack of tea.

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His ambition is inspiring, exuberance engrossing, energy infectious, eloquence engaging and his condence is absolutely heartening. For Mr. Bolisetty Satyanarayana if the sensation of danger is exciting, ‘the challenge is to nd new dangers.’ Taking the plunge into professional life at a tender age of 14, Satya (as he is fondly referred to) has gone through an eventful journey collecting tremendous success, a treasure of experiences and innumerable and highly dependable friends. Armed with these assets, besides his high USP of being typical Vizagite, well-known entrepreneur Satya is all set to contest the Visakhapatnam seat on the Congress ticket for the Lok Sabha. Exuding condence that he would emerge victorious because locals know him too well to resist him, he, in his own inimitable style, speaks on various subjects in a no-holds-barred conversation.

EXCERPTS On future of residual Andhra Pradesh The future of the state will be just wonderful. People may not accept it now but by and by they will realise that the division happened for our own good. I am a votary of decentralisation. In a country of 28 states, yet another state would not make any difference. I also understand why people lament losing Hyderabad. It is not because they have any vested interests, but because they have a great attachment to the city. Here I would like to draw a parallel. When Mrs. Indira Gandhi was slain, people wondered what the country would do without her. But it did move on. “The old order changeth, yielding place to new”, giving scope for new leadership and ideas. I think people now should not look back. Letting bygones be bygones, they should march ahead. The wound is healing and let us not rub salt into it. Let us build a good rapport with Telangana brethren. Imagine the excitement and benets of building a brand new capital. We can build a better one. It means creation of new wealth, opportunities and employment, which is the need of the hour. I see greater scope for development with the new package, special state status and tax exemptions. On Congress connection... Though it is going to be my debut in politics, I have been involved in it for more than many ways and for 35 years. Coming from a family that has reposed uninching faith in Congress, I lent a helping hand to various BC, SC, Minority and Kapu politicians in several elections. On regular basis, I interact with Mr.Kishore Chandra Deo, Dr.K.Chiranjeevi, Mr.Marri Sasidhar Reddy, Mr.Botsa, Mr. Ponnala Lakshminarayana, Mr.K.Kesava Rao, Mr.Kanna Lakshminarayana and others. On philosophy of politics.... Entering active politics is nothing short of sacrice for an individual unless he comes with an intention to gain from it. Now people get into politics with their own axes to grind. But I look at politics as social service which people should take up when they reach the stage of Vanaprastha. One should enter politics after leading a full life and when one is ready to renounce the material world. I don’t understand the concept of people paying money to get an opportunity to serve people.

Mr.Bhattam Srirama Murthy, a local leader, served the region for six decades and is known for his valuable contributions to the region. In sharp contrast is Ms.Uma Gajapathi Raju, who just went into oblivion after her term. To what avail are these leaders of the hour, who barge in and out as per their convenience? I entered politics with the intention of protecting the interest of this particular constituency. On Four ‘E’s.... My main focus is on Four Es. Empowerment: Besides empowering women and youth we should also empower trade unions, industries and even the party cadre. For example, my driver wanted to quit the job to own and run a taxi. I asked him to get a car and hire it to me so that his monthly payment is assured. He enjoys the ownership and I don’t lose a good resource, a win-win situation for both of us. No one wants to be at someone’s mercy. People want to earn their bread by hard toil. Moreover, all of us are born with some skill or the other, which has to be identied and honed. Employment: These empowered people should be gainfully employed. Environmental protection: People need protection from growing industrial hazards. The city is growing into an important hub but in a haphazard manner. We have to develop adequate greenery and check emission levels. Protect environs and they protect you in return. Finally it is Education. Address these four factors, the rest will fall in line.

Shoot By Dhana Vijay

Ours is a happy and closely knit family and I never control any member of it. We are an easygoing lot and have a whale of a time when we are together

FAVOURITES Movie: Shankarabharanam

He has this winning streak and he can convince people without rufing anyone’s feathers and walks out with what he wants even from a hostile ground

Actor: Chiranjeevi, Pawan Kalyan, Prabhas and Mahesh Babu Actress: Nargis (Hindi), Savithri and Soundarya and at present Katrina Food: Turned vegetarian now but fish was my favourite Car: It is only a means of transport. I don’t mind travelling even in an autorikshaw as long as it reaches me to my destination.

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On the role of MP To begin with I must comprehend my own role and responsibilities as a representative of the constituency. I should ‘fairly’ represent my people and protect their rights. I should be able to foresee the impending issues. Industries bring with them some inevitable problems. We have to be ready with solutions even before we plan an industry. On early journey I started as a casual tally clerk at 14 in JB Boda & Co, drawing Rs.8 per shift and working in two shifts. Then I obtained my degree studying in AVN night college. I left studying M.Com in night class at L.B. College after completing the rst year. On early career At the age of 19, I was the manager of a company called Jeena & Co, prior to which I was with Mr.Ronald Williams as an associate employee. During that time I learnt typing and shorthand and even used to drive a taxi. I value the dignity of labour and was ready for any job. Only thing I am incapable of doing is earning through unfair means.

far as industries are concerned.

On industrial ventures I was the rst to set up a warehouse Essemm Intraport Services Private Limited and launch a marble stone processing unit (Essemm Marbles Private Limited). Soon to follow was Essemm Information Systems Limited, an IT Education and a Software unit, which won awards for excellent performance. Besides promoting Essemm Logistics in 2005, I provided complete logistic solutions from ship’s hook to the project site in remote areas in Chattisgarh and Karnataka.

On his challenges Mr. C.Ramachandrayya of TDP offered me an MP seat in 1999. He came home with the ticket. But I declined it as politics was quite a time-demanding occupation and I could not spare enough of it as my children were too young to be deprived of my time.

On his contribution I could generate employment for over 2000 people. I strove hard for the development of the region in general and the port in particular. I also introduced Indian IT services in Ireland and US. On support rendered I played an active role as Chairman of Indo-American Chamber of Commerce (Visakhapatnam) and lent support to Kapu, BC, SC, shermen and Christian communities. As I am deeply interested in education, I reward many meritorious students with scholarships and aid. On changing roles Technically I am an entrepreneur and prefer being called so rather than an industrialist. I have a penchant for setting up a unit and after running it successfully for some time I go for something different. I nd it monotonous to stick to one stream as red | may 2014 | 132

On his success mantra I get into any venture only when I am fully convinced that I would emerge victorious and once I take up something, I shall not leave any stone unturned to complete it. My mantra is strong will.

On risk taking I am great at taking risks. Even now people tell me that I am taking a considerable risk by throwing my lot with the Congress which they describe as “dead and buried.” My contention is that no party or religion is bad. These qualities lie in the people who run them. I have a great faith in my own self. During the 41 years of my professional journey, I amassed an immense good will and cultivated a large number of devoted friends. I switched jobs but never lost touch with my former employers because I always parted on good terms. On memorable moments I live every moment as if none other follows it. Nothing makes me sad or elated as I consider both success and failures are the results of collective efforts. Suppose tomorrow if I win the elections, I don’t look at it as my own accomplishment. It is the victory of people of Visakhapatnam who chose the much needed local person. I am

detached from success, so cannot pinpoint some memorable moments. On idols My maternal uncle and my sister’s husband the late Mr.Katta Eswar Rao who rose to the position of the General Manager of the company in which he joined as a peon. He is a role model for me. Following his footsteps, I got employed and started earning before going for my education. I decided to secure myself a good job and then explore the academic avenues. Second person I idolise is my father the late Mr. Sreemannarayana Rao, who was generous and philanthropic. After his retirement he had taken up social service in a big way. With his pension he used to buy medicines, which he used to dispense for the needy. He was also attached to Shanthi Ashram.

In Lighter Vein Holidays: Only with family Leisure for: My friends Little known Satya: Ask my wife Anonymity: I keep myself under cover. Today what celebrities lose is their privacy which is priceless. So even if I become an MP, I want to go and watch a movie in the theatre with my family. Family: Ours is a happy and closely knit family and I never control any member of it. We are an easygoing lot and have a whale of a time when we are together. Any regret: Nothing. I strongly believe in hard work and a bit of luck, so no wasting time over spilt milk.


MRS. NAGARATNAM, MOTHER Though he is the second son, he shouldered the responsibility of the entire family and extremely protective of all the members. In today’s world where children dump their parents mercilessly, my Chinna Babu stands up as an ideal son. I have great faith in his abilities. His entry into politics certainly helps the underprivileged.

MRS.NAGAMANI, WIFE Ours was marriage performed purely by tallying horoscopes. I admire the way he meets his obligations for the family or society. He has this winning streak and he can convince people without rufing anyone’s feathers and walks out with what he wants even from a hostile ground

SRILAKSHMI, DAUGHTER I am out and out my father’s daughter because like him I love experimenting in various elds. Only difference is that I am more temperamental whereas he is super cool. I am his man Friday and at times even his chauffeur. In fact I myself drove him when he went to le his nomination. I am happy he is into politics because we need people of his ilk, especially now when the air is vitiated with cash and caste equations. He is a simple man with simpler habits. He remained the same throughout the ups and downs. He built his empire, starting from the scratch. When he could create so much from nothing, one can imagine what would be his contribution to the politics, that too when he wields power. Living with divergent and highly individualistic people and keeping them together is a Herculean task which only people of my father’s calibre can do. Ours is a joint family that lived together 25 odd years. We are together through thick and thin. Wealth and positions may not be consistent but as a family we are inseparable. The most striking trait in him is that he is ready to give away anything for the love of people who believe in him even if it hurts.

SAILESH, CAR RACER, SON He is a very supportive father. He spoils us thoroughly despite my mom’s resistance. He feels if one parent says ‘no’ the other has to say ‘yes’ to maintain the equilibrium. It is he who fuelled my passion for car racing though it was much beyond his means. In India it is very tough to nd sponsors. It was my father who went against my mother to provide me with the necessary nances.

ESWAR , 2ND YEAR STUDENT IN GITAM, SON I feel he should have entered politics much before. Things would have been a lot better, had my father and people like him joined politics. As a father he is not only loving but also caring enough to give us the much needed freedom. He has always taken up cudgels for me and goes all way out to convince my mother to grant me whatever I wish for - whether it is cricket or studies.



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he Daspalla Hills residence of the leader showed no signs of calming down for the night. It was 10.00 pm when we could nally catch Dr.Kambhampati Haribabu, who was engrossed in a deep discussion with a group of leaders surrounding him while yet another horde of partymen was hovering around to catch his attention. The lady of the house Dr. Jaya Sree was waiting at the dining table with a dinner ready to be served. He had just returned from a poll drive and was not sure when he would nd time to eat a morsel and sleep a wink. Yet a cool and composed Dr. Haribabu doesn’t betray any signs of fatigue or ill temper. He very patiently and painstakingly deals with each and every person seeking his attention. Dr. Haribabu is a self made man who dons many hats – a politician, an entrepreneur, a professor. Born in an agricultural family in Prakasam District, he was raised by his mother the late Mrs. Seethamma , after losing his father at a young age. He moved to the City of Destiny to pursue higher education in Andhra University and subsequently obtained a doctorate degree. He is also the founder of Coastal Corporation, a Seafood Processing and Export Company. He was drawn to social work at a young age, which led him to be the Student Union Secretary in the AU Engineering College. He was also actively involved in the separate Andhra agitation led by Jayaprakash Narayan and spent nine months in jail. He was the BJP’s general secretary for more than 15 years.

For that I have to bring highend companies and MNCs here. To start with, we have to provide them with necessary infrastructure and power. So it is time to act. To realise this dream, today people want to see Modi at the Centre and Chandrababu Naidu in the state. The future of the state will be safe in their hands. This ground level swell in support of TDP and BJP speaks volumes for it. On voters’ profile The voter dynamics cannot be taken for granted. All those sections of people, who can think and vote are with BJP today. After seeing the 10 years of scam-ridden Congress rule and seeing the ministers and MPs in jails, people are screaming for a change. On educationist turning politician It is only an extension of my profession. In a classroom I was only teaching 30 to 40 students whereas in the Assembly I was educating the entire state on a particular issue, addressing a bigger classroom. I nd no difference in preparation too. I have to research and go to the very depths of the issue before I speak of it in public or in the House. When the AP Reorganisation Bill came into public domain, I studied it thoroughly and picked up the lacunae that would cause problems for Seemandhra. The onus of offering solutions to these problems lies with me. It is like nding a solution to a mathematics problem. Only I am teaching more students on various subjects.

He is all set to challenge a formidable rival Vijayamma, the honorary President of YSRCP at the hustings for Vizag Lok Sabha seat. Unrufed by the task on hand he dwells on a number of topics, explains the views and plans of BJP of which he is the state president, interspersing the tete-a-tete with some anecdotes.

EXCERPTS On his vision for the Constituency Vizag is the most important city in the residual Andhra Pradesh. Till now any graduate stepping out of college used to look towards Hyderabad for growth and employment. Within ve years I want the graduates coming from any district in the state to make Vizag their destination. That is how we have to develop Vizag as far as employment generation is concerned, in IT sector, tourism or large or small scale industries. Whether it is going to be political capital or not, it will certainly be the industrial, commercial, cultural and tourism capital of the state. Hyderabad vs Visakhapatnam Hyderabad’s Gachchibawli, Kondapur and Madhapur were like our present Madhurawada and Rushikonda. Within a span of ten years the IT boom had transformed these localities into a big hub. I want to transform the areas between the beach road to the national highway and MVP Colony to Bhimili into Kondapur and Madhapur of Vizag. Today IT exports from Hyderabad stand at Rs 62,000 cr., whereas from here it is only Rs.1,200 cr. I am discussing with IT companies and seeking their advice regarding what the new government has to do if we want to augment the Vizag IT exports and bring them on a par with Hyderabad.

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Tourism can be promoted in a big way, offering inexpensive outing to people by creating both beach and hill resorts. Tourists can even go to Lambasingi to experience the cool climes and Temple tourism can be promoted. We can make the city a ne tourist destination and attract people from all over the world. That is one area has to be seriously considered. Economic growth naturally takes place in spots where ports and airports exist. Our city is blessed with both the facilities. On his contribution to city As an MLA, I was instrumental in resurrecting the Steel Plant which was on the brink of closure. We could get Rs.1330 cr- loan converted into equity and could give a fresh lease of life to the Plant. We got nearly Rs.192 cr sanctioned by the Government of India for the expansion of runway and night landing facility. Under the slum development Valmiki Ambedkar Awaas Yojna we have provided houses in Madhurawada to thousands of people. We also faced water scarcity during my tenure as an MLA. I convinced Chandrababu Naidu and set up a pumping station at Katheru and lifted Godavari water for the city. On regrets Regret is not for me. Whatever is given to me, I take it in my stride. Tomorrow if I win I shall look at it as a great opportunity to represent people and solve their problems. God forbid, if that doesn’t happen, I take it as God’s ordinance and continue to work for the party. Ten months ago I never thought I would contest elections. Political situation changed in such a way that I had to agree.

On bifurcation We got a new state with old name. Andhra people are a hardworking and enterprising lot. Moreover, they are goaded by a feeling of scorn that they were left with nothing. This will add an extra spring to their step towards progress. Take any area, it is our people who are in the forefront. Infra projects, Airports and Port construction- everywhere our men are seen at the helm. Even the lm industry is dominated by our stars. We need not lament the loss of Hyderabad. The concentrated development of Hyderabad is the only point that is irking people. Hence we have to focus on decentralised development. I also suggest decentralised district administration. In many states the number of revenue districts is more than Lok Sabha seats. In the newborn Andhra there are 25 LS seats and 13 revenue districts. This weakens the administration. Every constituency should have one MP, 7 MLAs and a district collector. The district administration should be restructured for better results. Though I don’t want to make Vizag another Hyderabad, I request the lm industry to look at Vizag as an alternative home, without closing shop at Hyderabad.

Success Mantra Hard work, understanding things, implementing them in the right way. I go about my duty without keeping an eye on the rewards. Had I planned something big for me, I would not have joined BJP in 1991 and worked for the party because at that time I didn’t expect that one day I would ght on the party ticket. No xed targets. I am ready to accept any responsibility that comes on my shoulder. I strive to fulll it to the best of my ability. Memorable moment Representing Visakhapatnam in the Assembly was a very proud moment for me. On facing Vijayamma of YSRCP Being the state president of BJP and in the context of BJP coming to power, people think that I will have more access to the Central Government. On real Haribabu I am a very understanding person as I put myself in the shoes of others and try to appreciate their viewpoint.


these issues surprises me every day. In my opinion, he is as close as anyone can get to being the perfect representative of the people of Visakhapatnam.


WIFE, DR. JAYA SREE I come from a family which was completely into politics. My father Mr.Ankineedu Prasada Rao was a minister in Charan Singh’s cabinet. When we were married Dr. Haribabu was not into politics, but I knew he was politically inclined even then. However, I am not interested in it. I render backend support and prefer it this way. I have a Ph.D degree and worked for a little while in a bank and university. We are blessed with two daughters Chetana and Chandana and Chetana has two children Arnina and Arnav. Our is a happy and closely-knit family.

CHETANA, DAUGHTER My dad is very idealistic, disciplined and a simple man with vision. He has charisma without airs and frills, a rare combination. He is open minded and educated, which again is a rare combination to be found in political circles. He is well-versed in various subjects and can coherently talk on a wide range of issues.

I have known Haribabu garu for the last two years. I have observed him more than I have interacted with him. He goes into this election as one of the most honest and committed politicians and that’s one of his main USPs for this election. He is well educated and knowledgeable, not only about politics and business, but in all elds. During my recent trips to Delhi, I had people come to me and mention about the effort and commitment he had shown during the tough times in the state over the last couple of months. He always talks about the potential of the state and what has to be done to make it a world class state. I feel that he is a great asset to the BJP and to the state of Seemandhra. The state and the country need people like him and I am sure people of Vizag will vote him to power. He ghts his rst Lok Sabha election and we are all condent that he will pull it off. Winning and losing are part of the game but the important thing is, as a politician, you need to connect with people and serve them all the time and that’s what Haribabu garu has been doing.

His love for people is only seen to be believed. One day at 5.00 am there was a group of people at the doorstep from his constituency, complaining that there was no supply of water and power in their locality. He rushed to the ward immediately and saw to it that the supply was restored. A few days later when my mom complained there was no power and water at home around 7.00 am, he said, “Let us not disturb the workers till 10.00 am and bear with it till then.” Such was his devotion to his people and that was his order of priority.

CHAKRAVARTHY, SON-IN-LAW An open minded, well educated leader who can lead Visakhapatnam to development and progress. One thing everyone says about Haribabu garu is that he is one of the most dedicated and committed politicians. I have gained immense knowledge from him and cherish the little time I get to spend with him when I travel to Vizag. This is his rst Lok Sabha election and we are all going to put in our best effort and I am sure people will vote for him as he is the ideal person to put the state back on track.

CHANDANA, DAUGHTER One of the qualities I admire the most about my father is his commitment and passion to make a difference in the society. We are all immensely proud that his honesty and integrity are his biggest strengths in the upcoming elections. His vast knowledge about the issues regarding the city, state and country and the time and effort he puts in to research and address Shoot by Dhana Vijay

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eople, people and people were all over – right from the front gate to the backyard. In fact, the house was so chock-a-block with them that they even spilled over to the steep incline that leads to the sprawling mansion of former MLA and YSRCP candidate for the ensuing Assembly elections Karri Seetharam. The residence wears a festive look with party men and supporters hustling themselves with various errands. Amidst all the cacophony and chaos sits the master of the house talking, giving instructions, taking incessant phone calls and above all giving a patient hearing to the appealing locals. A glimpse of this scene itself is enough to show that he is an out and out people’s person who is closely attached to the grassroots. Despite and amid the milieu he even takes time off for an interview to express his condence that YSRCP will get that magic gure in the Assembly and that his own prospects as its MLA candidate from Bhimili are equally bright.

EXCERPTS Tell us a little about your initiation into politics. My family, though basically an agriculture and business based one, did have political links with my brothers involved in it, even though they did not make it very big in the eld. I feel it was God’s design that I should take over. Goddess Pydithalli is our family deity. We have an annual festival which used to be fraught with problems. In fact it was a trivial, though a very signicant incident that kindled political ambition in my heart. As part of the celebrations, our villagers used to indulge in a humble pastime of watching a movie and ofcials sometimes used to stop the show half way through and conscate the projector, citing some odd rules. I realised that I could ensure the smooth conduct of the festival without a hitch, if I had the required power and looked at politics as a good platform to earn that. I got elected as the Sarpanch of Adavivaram in 1996, and was the youngest to hold the post. I got re-elected in 2001. What were the tasks you had taken up as the Sarpanch? During those nine years I learnt a lot about the people and their problems in around the region. I implemented Rs.10.crore worth projects for the panchayat which houses the Simhadri Appanna Temple. When did you enter state politics? With the encouragement and at the behest of Gudivada Gurunadha Rao garu and Dronamraju Satyanarayana garu I contested from the Bhimili Assembly constituency in 2004 and won. Here the signicance of the Bhimili has to be talked about. The legendary NTR himself wanted to contest from Bhimili, the much-acknowledged TDP stronghold. Moreover, it was also the Kshatriya community dominated constituency that sent Ananda Gajapathi Raju to hustings. My well-wishers warned me not even to think of contesting from there. Some people even ridiculed me calling it a suicidal step. But I went ahead and with God’s grace I emerged victorious, reducing the customary 40,000 majority the TDP had been enjoying there till then. What are your achievements as an MLA? Under the able guidance of the late Dr.Y.S. Rajasekhara Reddy, I could successfully implement Rs.500 crore worth projects. The region was in a shambles with many of the villages not having even approach roads. It was waterstrapped. The generous YSR sanctioned Rs. 20 cr for the purpose and today the Bhimili people are enjoying pure water. We could provide nearly 30,000 houses under Indira Awas Yojana and could get housing sites for 10,000 people and helped them build houses too. Arogyasri, easy loans for DWCRA women, and 104 facility were some other schemes. How do you see your prospects? I am very condent that my people know me very well and they are fully with me. People are vexed with the non-local leaders who are on seasonal migrations to their constituencies and who have no clue of what is happening in the places they are expected to represent. This strong wind against non-locals is enough to ensure my victory. Moreover, people have seen me being part of their lives and know how concerned I am about their needs and welfare. People also want to have a representative who is their neighbour and who

could be instantly approached in case of any contingency, not someone who is at a long distance. Hence I am condent. What is the difference between you and your peers? I am not a hi-tech leader like others whom I describe as NRIs. Coming from and living among grassroots, I know exactly what is ailing my constituency and what measures will augur well for the residents. I am part of the society for more than three decades. Hence they repose faith in me. People who come from outside remain outsiders and can never get the feel of the local problems whereas I know the place as the palm of my hand. Moreover, I myself go through the same problems that my neighbours are going through. People like Mr. Ganta Srinivasa Rao keep changing constituencies so often that they cannot get down to the roots of the local problems. That is a certain advantage I enjoy. I practically know every man in the region and am on rst name equation with them. How do you explain Vijayamma, who is not a local, contesting from Visakhapatnam? Mrs.Vijayamma garu as wife of legendary Dr. Y.S. Rajasekhara Reddy enjoys a statewide popularity. The fruits of Dr.YSR’s schemes are being enjoyed by everyone in the state as they are implemented statewide and also in Telangana. Moreover, it is a much-established fact that this region had a special place in the heart of the departed leader. I was told that Dr. Reddy whenever he returned from a tour to this region, used to tell Vijayamma garu that Visakhapatnam was the right place to settle after he retired

from politics. He loved the serenity and peace of the place besides its scenic beauty. This love of the YSR family for the region is enough to elect her from the region. We are very condent that Vijayamma garu will win with a phenomenal margin. We also for certain know she will be able to make the Delhi leaders hear the problems of the region and get plausible solutions for many long-pending issues. What is your take on demand for Bhimili merger? The rst task on my hand is to resist any move to merge Bhimili, which is a prestigious one as the oldest municipality. There are 25,000 families depending on the jute mills that is closed. I want to re-open that mills and give those families a fresh lease of life. What do you plan for Bhimili? Besides providing the basic amenities, I want to develop it as an industrial hub. Bhimili does have the potential of housing many industries with a vast land bank. Once it is industrially developed, it will generate tremendous employment opportunities for the local youth who are badly in need of livelihood.

Is it necessary to be in politics to work for people? Yes, we need to hold some post or the other not only to get the message across to the bureaucrats but also to get our demands met. Who is your mentor? Dronamraju Satyanarayana garu was my guide and philosopher who gave me life in politics. What do you think is the future of residual Andhra Pradesh? Jagan will come to power and the state will get back its lost sheen and glory. He will change the fate of the state --check school dropouts, increase old age pensions, set up market stabilisation fund for farmers, waive the loans of DWCRA groups. What is your plan for Visakhapatnam? The leaders, whether it is YSR or Chandrababu Naidu, developed Hyderabad and invested heavily in it. Now we have to think of a city that can be developed equally well. Visakhapatnam will be the City of Destiny for the state. Even our leader Mr.Jaganmohan Reddy is looking at Visakhapatnam as potential capital and I, along with likeminded people, will strive to achieve that. There cannot be a more suitable city to meet the capital demands. The city besides being well-connected has wonderful water resource which is a must to meet the requirements of a capital. What is your success mantra? I am very congenial and friendly. People love me because I am very open and polite with people. When people come to you the least we can give them is a patient hearing and my people know that I am a ready listener. Even if there are a number of groups with clashing interests, I go that extra mile to bring them together. I have my ngers on the pulse of the people and know how to treat them. What is your take on money play in politics? Unfortunately, it is true. Money plays a major role. But I can say for certain that my constituency people cannot be bought with money. If they come to me it is only out of love and respect for me. I'm a people’s person, very approachable. I love my people and it is amply reciprocated. I survived a near fatal accident. It is only because of the prayers of my people and blessings of Pydithalli, I am here alive and in action.

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Who is your political heir? Neither I hope nor do I expect my children to go into politics as it is growing murkier by the day. My son who is a qualied doctor can take up welfare activities without entering this arena. He can serve the people rendering free medical service to them. My wife too had a stint with politics but now she plays a gracious host to an unending stream of people at home besides taking care of our family business and a great pillar of support to me. Shoot by Dhana Vijay



DR. SWAMY, SON Invincible is the word that comes to my mind if I have to describe my father in one word as he even deed death in a nasty hit and run accident. Despite almost a debilitating setback in his health, he miraculously bounced back to life, that too after seven days in coma. As a medical doctor I know how painful it is for him even to walk a few steps in the condition he is in as one of his legs is fully reconstructed and is nothing but a bar of steel. But he is a man on mission and unstoppable.

RENUKA, DAUGHTER Both my parents stand example to maxim that if one has will there is nothing one cannot reach. Though both are not educated and come from agricultural and business background, they have earned name and fame to reckon with in the society. My father absolutely is clear about what he wants from life. Serving people and extending a helping hand to the needy are on the top of his priority list. He spares no efforts to do so. He is equally loving and caring about the welfare of our family members. He is a loving father.

He is totally dedicated to his people and 90 per cent of his earnings goes for their welfare, with the rest 10 percent used for us. Though he is powerful and rich, he brought us up like commoners. Hence his being in politics never came in the way of our education. I went into medical profession partly because it is my father’s ambition and partly because I saw many of our family members meeting pre-mature death. Though I admire my father’s grit and gumption, I don’t think I shall step into his shoes and prefer to serve people in my own way through my profession. My father too respects my sentiment.

DR. ARNUA, DAUGHTER Though not educated themselves, my parents know the value of education and always wanted us to pursue higher studies. They were ready to do any sacrice for it. We have a house of people 24/7 and all 365 days because of my father’s social and political commitments. Hence we children were sent off to hostels so that we would go about our studies without any interruptions. However, the time we spend at home is well spent. It was only because this attitude and ambition of our parents both my brother and I could go for medicine. Ours is a closely knit family where the opinions of all are taken into account when major decisions are to be made. Total democracy at home too.

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A FEW ASIDES Memorable Event: The day I was offered the Assembly ticket. It came as a pleasant surprise. Less known Seetharam: I am extremely transparent and everyone knows who I am. Regrets: I do admit that I could not deal certain issues very prudently. Now I learnt my lesson and will be extra careful while tackling them. Leisure: I have not much time. FAVOURITES Holiday Destination: I don’t travel much. My destinations are not beyond Simhachalam and Visakhapatnam. Of course Hyderabad is inevitable as I was an MLA. I hold a passport for many years but the pages are absolutely blank as I never stepped out of the country. Films: Any movie that can be watched with family Actor: Chiranjeevi Actress: Jayasudha, Vanisri Food: Non-vegetarian Clothes: Nothing particular. Most of the time I wear Khaddar Car: Nothing particular. I can travel even by autorikshaw or bus

PYDI RAJU, WIFE I know the place as the palm of my hand. I have my ngers on the pulse of the people and know how to treat them.

He is like a child. He can give his life for people who have done him a small favour. He is not the one to settle scores with his enemies or those who harm him. Today he is blessed because of his good nature. Though our marriage was arranged by the elders, it is as good as any love marriage as there is a great understanding between us. We have seen ups and downs and the worst period of our lives was the near fatal accident he met with. He was in the bed for nearly three years and had undergone seven major complicated surgeries. It was nothing short of a miracle and God’s grace that he is back on his feet. He started attending to business from his bed itself and slowly he built it up. Giving back to society, especially to the village we belong near Simhachalam was the intent behind his entry into politics. Despite his busy schedule he is a devoted husband and father. Since both of us are not adequately educated, we wanted our three children to go for higher studies. They too studied hard, staying in hostels. My son studied on his steam and never let us spend an extra penny on his studies. Our eldest daughter Renuka is happily married and son Swamy and second daughter Aruna are medical doctors. I have no regrets that my husband has hands too full to spend time with us. I myself contested the Panchayat president’s post when my husband reached MLA level. Though I was not successful, I realise the pressures of public life. Now leaving my husband to his people, who I know would take good care of him, I turned my attention to our cashew agency business.




By V. Sarada


r. P. Vishnu Kumar Raju, the city-based builder and industrialist, feels that his candidature is thrice blessed as he is being fielded by BJP from the Visakhapatnam North Assembly constituency with a tacit support from TDP and Jana Sena. In regular arithmetic, the combination of Modi, Babu and Pawan Kalyan is three but in chemistry it is 111 representing three invincible vertical organisations, insists Mr. Raju. Building goodwill among his people and peers appears to be a child’s play for this man who created colossal structures like Dutt Island and Vaibhav Mall, contributing significantly to the Vizag skyline. He passionately laments injustice, meted out to the city and pledges to improve its lot for which “being in the Assembly is necessary.” This highly-motivated and dynamic entrepreneur is particularly outspoken about strategies that give impetus to the sluggish growth of the region. He may be a first-timer in politics but certainly is no greenhorn when it comes to taking the lead in people movements and welfare activities. Hear him pour out his heart on various issues concerning Vizag and Vizagites, you cannot but help wondering why he has been waiting in the wings this long. red | may 2014 | 144

Shoot by Dhana Vijay

EXCERPTS On the state of residual Andhra Pradesh Visakhapatnam will witness a remarkable change once the BJP comes to power. The party has chosen the right people for the right jobs. Now it is just a matter of time. Wait and watch. On problems plaguing Vizag The IT industry in the region is fraught with several problems that are coming in the way of its growth. The issue that needs immediate attention is denotication of IT SEZ. We have approached both the state and Central governments several times seeking solution. The denotication is necessary because as per the government stipulation the space should be used only by those companies that are allotted the land. No other company is supposed to use these precincts. Many companies from outside evince interest in setting up their operations here. To set up a company with an employment-potential of 500 people, a minimum of 40,000 to 50,000 sft building with parking facility is required. It is impossible to nd that kind of space in the city whereas there is vast space lying idle in the IT hills. The stringent and uncalled for SEZ policies are hampering the growth of industry. We are losing out on huge employment opportunities. We are asking for this facility only to create opportunities for jobseeking youth emerging out of innumerable colleges here. But neither the politicians nor the government is paying any heed. It is a terrible feeling that we are not able to do anything in this direction. This is only one of the many issues that need to be addressed. Hence I sought recourse in politics. As an industrialist I can only identify the problems but as a politician I will be vested with powers to solve them. I vow to bring in all the changes needed to put industry on the fast track. On Choosing BJP BJP is a national and highly disciplined party. Narendra Modi, with his positive attitude and innovative ideas, has created an indispensible niche for himself. He is going to be the next Prime Minister of the country. Gujarat too was short of power when he took over its reins. Thanks to his innovative ideas, it is power-surplus now. Make hay when the Sun shines seems to be his theory. He has harnessed the solar energy. We don’t tap the alternative power resources. It is because of the

small and immature minds of self-seeking politicians, the progress in our state is going at a snail’s pace. Secondly, I joined the BJP only two months ago but my family has been associated with RSS for many years. We support ideology of the Sangh and participate in its activities. Hence BJP is the obvious choice. On his early life My father Mr.P. Satyanarayan Raju, studied M.A, B.Ed. from the Benaras Hindu University and worked as high school teacher. My mother Mrs.Venkata Narasu brought us up in a very humble way. I matriculated from Andhra University in 1976, securing state rank. I was a National Merit Scholarship holder throughout my education. I passed Intermediate from A.V.N. College in 1978 and B.E., Civil Engineering from Andhra University College of Engineering in 1983 with distinction. I joined my father in his construction company Sri Venkateswara Constructions in1983. Our landmark buildings are Vaibhav Mall,YMCA, Kala Nikethan, Chitralaya etc., besides the cricket stadium. I also diversied into IT company by establishing Nunet Technologies in 2002, providing employment for hundreds of people On his contribution to the City I am one Vizagite who has nothing but the city’s best interests at heart. Holding various posts and positions, I strove to serve the people in the best possible way. I held many honorary posts like President, Visakhapatnam District National Mazdoor Union (APSRTC); President, Visakhapatnam District Cricket Association (VDCA); President, Visakhapatnam - Rushikonda IT Park Association (RITPA); President, Vizag Development Council (VDC); Vice President, Visakhapatnam Air Travellers Association (VATA); General Council Member, Builders Association of India (BAI); Member, Visakhapatnam Airport Advisory Committee and General Secretary, Non Political Joint Action Committee (JAC) Visakhapatnam for the Samaikyandhra Movement. This helped me in studying various aspects of society from many angles and reach out to many sections of people. I can very condently pinpoint the lacunae in various segments, besides suggesting measures that are needed to set them right.

At our behest, the Singapore ambassador in India and the SILK Air team took stock of the situation here and direct ights to Singapore became a reality. I was unanimously elected as the general secretary of the non-political JAC comprising 40 unions. I took the front lead to make the agitation noticeable. It was necessary to aunt our strength to demand adequate share of proceeds for the state. Though we were resisting bifurcation we also had a plan B action ready. We submitted a detailed report with all the necessary gures, supporting our demands for Seemandhra. BJP had taken all the points we suggested into consideration while pressing for a good post-bifurcation package. The very fact that senior leaders like Venkaiah Naidu and Hari Babu considered our demands was a motive enough for me to join the party. I have been actively involved with NGOs in the educational sector. Our charitable trust renders nancial assistance to poor children and gives pensions to the senior citizens. Sponsoring teams, I promote the sports activities too. I also work with an elite group of citizens for development activities, besides conducting several seminars and workshops for promoting local tourism, trade and commerce. On focus Main focus is all-round development of the city. Not limiting my services to Vizag North alone, I wish to see the entire region develop in a big way. I want to rope in all the local MLAs and MPs, whichever party they belong to, in my endeavours. That becomes easier if a local leader like Mr.Haribabu is elected as an MP. On local factor The local leaders can identify the pressures and problems of the area and can efcaciously ght for their rights. I feel it is lack of interest in the leadership that is coming in the way of many issues. For example, our demand to relax coastal zone regulations is not met with. A local leader can comprehend such problems better than the ying visitors, who are barely accessible. Of course, when it comes to leaders like Sonia or Rahul Gandhi, it is different because they are vested with immense power and can remote control their constituencies and develop them earning the required packages. red | may 2014 | 145

On his mentor and idol All my teachers and professors who helped me become the best student are my mentors. I idolise Narendra Modi and consider Chandrababu Naidu the most efcient and capable leader in the state. On what he wants to be remembered for For my role in developing the region and for my accessibility On span of his activity The span of my activities is vast, covering divergent sections of society. On one end of the spectrum I deal with intellectual giants and on the other with grassroot workers. There are innumerable issues in all these sectors. For example, there are 1,000 woman bus conductors in the city and there are no toilet facilities in any of the bus stands. They work for long hours without drinking water which may lead to a lot of health problems. This issue was

brought to the notice of the authorities and politicians who don’t travel by buses. Obviously they don’t understand as they don’t experience the problem themselves. In fact, I came to know of this issue when I found myself in their shoes one day. I called former Union Minister Mrs.Purandeswari and apprised her of this problem and it was attended to. Memorable moments In Andhra University, in those days, they used to announce the names of the students who got the seats through a mike to the waiting candidates. I bagged the very rst seat of B. Pharmacy (though I did not take it up) and for the rst time in my life I heard my name being announced. That was the most memorable moment. In short Holiday destinations Any place blessed with natural bounty like Ananatagiri and Araku. I must share this with you. My love for nature is so great that when the tourism department gave tender notice to build Anantagiri resorts, I underquoted and bagged it. Less known Raju I have a kind heart behind the hard shell. During the Samaikyandhra agitation, the protesting RTC workers went without basic needs and had even stopped their children from going to the schools. There were 6,000 employees in that condition for two months with no salaries. I with the help of a few like minded people supported them. I could ensure they get their supplies of ration.

Success Mantra I fear nothing. Any regrets Yes, I should have entered politics 25 years back.

Favourites Hobbies: Watching TV and lms Food: I am a foodie and love non-vegetarian Films: Some Telugu movies, James Bond movies Actor: NTR Actress: Jayaprada Car: Nothing particular I am comfortable even in a simple Maruthi



He is a man who doesn’t take up ghts for any random issue. But once he takes up the cudgels for any cause he ghts for it till the last, throwing his heart and soul into it. The most endearing trait in him is that he is very consistent in his behaviour and treats people- man or woman, rich or poor, young or old- on equal footing. He has a unique knack of taking people along with him. Averse to causing bad blood, he avoids rivalry. I am happy he is expanding his area of activity and entering politics. That is the need of the hour in the present scenario when politics is packed with people with no integrity and honesty.

My father is a very straightforward person. He is ready to ght injustice and he simply doesn’t care even if he is a lone soldier in that combat mission. Generally the daughter is always close to her father and is proud of him. But I am blessed to have a man of his stature and integrity as my father. Words are not sufcient to describe him. I am eagerly looking forward to seeing him in the Assembly and help solve at least some problems people are facing.



Simply a superb person. He is ever so loving that he never says no to us whatever may be our demands. He is very dedicated to his work and is always concerned about the poor and needy. I am happy he is entering politics. This way he can help a lot more people.

Anyone who meets and talks to him once can never forget him. Such is his aura. He stands on his word and goes to any extent to keep his word. He is humble. He is very broadminded and nurses no caste feelings.

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PLEADER IN POLLS By Avinash Chandra Gembali


hile almost all political bigwigs are in the fray for Vizag Assembly and Lok Sabha seats, an advocate from the city caught the electorate as well as politicos unawares by jumping onto the political bandwagon for the rst time. Mr.Patnayakuni Chandramouli is a noted criminal lawyer in the city. He is pitchforked into politics by none other than Lok Satta Party national president Dr. Jayaprakash Narayan. Mr. Mouli is contesting from Vizag South Assembly constituency and he is pitted against senior leaders like Mr.Dronamraju Srinivas (Cong), Mr.Kola Guruvulu (YSRCP) and Mr.Vasupalli Ganesh Kumar (TDP). Born and brought up in Visakhapatnam the young advocate studied law in NBM College and obtained master’s degree in Business Management from Andhra University. Though he hails from a family with political background, he was never involved in active politics. His being in the fray, though for the rst time, will denitely make a dent in the vote bank in the constituency. Since his election manifesto is very close to reality, the other contenders are bound to feel ‘uncomfortable’.

EXCERPTS Tell us about your life’s journey till now. I studied in Vivekananda Upper Primary School till Seventh Standard. After that I pursued my studies privately. Later I joined NBM Law College and obtained master’s degree in Business Management from Andhra University. Now I am a leading practitioner of law (criminal). My father Mr.Phaneendra Rao was with BJP for 25 years and was national council member for three terms. He worked as railway board member. He retired as District Resource Person in education department. I enrolled as an advocate in 2001 and started practising from 2005. What will be the fate of the residual Andhra Pradesh? The state suffered a huge loss. Colossal sums are required to establish a new

capital. It is going to be a herculean task. It will take considerable time to establish IIMs and IITs. What is your vision of the constituency if you are elected? A lot of shermen are in the constituency. Till today they are deprived of basic needs. When they go for hunting, they are at sea. There is no communication centre to monitor their whereabouts. Most of them are not trained enough to face perils and turn for help in crisis. They remain jobless during the breakup period, which compels them to go for loans. I want to set up a separate society for them that can lend them money with lesser interest. There is a need to insure their lives. I want to improve the sanitation. Everyone knows the fate of One Town area when the rain lashes. The entire area gets inundated, throwing trafc out of gear. Since most of the shopping

malls and theatres are concentrated in the south, it faces a lot of parking problems as most of the cellars are encroached. This needs urgent attention. Offering better facilities for children, I wish to develop the government schools. I want to provide employment to those who stops studies after 10th, by tying up with small scale units. Otherwise they may go astray. I wish to improve marketing yards, which are in the hands of middlemen, providing storage facilities. Trafc related problems need to be resolved in areas like Poorna Market and Allipuram. Tell us about the Lok Satta’s prospects I feel proud to be in the party as it always believes in transparency. JP was an administrator and he knows how to plug the loopholes in the system. Our party is replete with people who don’t switch loyalties. Hence it has better

prospects at the hustings. I never expected that I would be elded.

entered the scene. He was given a warm welcome by the police who even offered him a chair. That incident made me think and I realized the power of position and post.

What is your support system? Youth and business people. They expect a change. I being a What is your contribution to the city’ progress till now? local is certainly a plus point. I argued several cases of the poor without taking a single paisa. I extended legal aid to the Chief Metropolitan Magistrate Court for If you are elected, will you give up your practice? three years. The government paid me a paltry Rs.500 per month for We have to lose something to gain something. Of course it is my services. I took up cases of the needy poor. a difcult decision as nding feet in the legal eld is not easy and one settles down only after years of practice. Had it not been law and politics, what profession you would have chosen? Coming from legal background what is your edge? For some time I wanted to become an IAS ofcer. I had also an My eloquence and I can effectively argue my case. ambition to study medicine, because of nancial constraints of my What are the hurdles you faced, how do you overcome family my wish remained a dream. I never expected that I would them? become an advocate. Jealousy is a major hurdle for anyone progressing. All most What is that you want to be remembered for? every day people learn about ever- happening scams in high I did several legal services for the people of the area. I wish to be places through media. Their memory of it lasts as long as known as the saviour of the poor. their cup of tea lasts while their intolerance towards neighbours’ prosperity goes on for long. A little about your family life I got married in 2012. My father Phanindra Rao is a retired District Politics has turned murky, how do you cleanse it? Resource Person in education department. My mother Padmalata is Somewhere we have to start and put in efforts to clean it. housewife. My sister Aruna Jyothi is working for child welfare Like how GVMC sewage pipes are cleaned. Unless we use department in Palakonda. My brother-in-law is a teacher. My wife ‘chemicals’ to purify it, it will come to a stage that we feel Sridevi has completed her B.Ed. suffocated and it is difcult to take breathe. Compared to the past, there is a good response to our party particularly from Future plans. youth. I wish to serve people while continuing with my profession. What is your success mantra? I have the grit and determination and would not sleep till I accomplish my mission. I am a familiar person in the south constituency. I have direct contacts with many a businessman in the area. They feel that if I am elected I would become a shield to them in their troubles. I always wanted to do something for society. I was even thinking of setting up an ashrama. But I realized that politics is a better means to serve the people. What is the most memorable moment in your life? If I say entering politics, it is a bluff. But what haunts my mind are two murder cases: In one case a man killed his wife and in another case a woman killed her husband. These two incidents remain etched on my mind till today. Yet another memorable moment is I argued a case against a newspaper baron. He had to cough up Rs.10,000 as a ne for writing ‘defamatory’ matter against a contractor. Profession-wise there are a lot of such incidents. Tell us your connection with JP I used to meet him casually. Whenever he comes down to the city, I along with my industrialist friends would call on him in the hotel where he stays. Unlike other politicians he is a man with a vision. If it is another party I would have second thoughts about joining it. In fact this is the reason why I was reluctant to join BJP, though I had an offer. Who is your idol or mentor? My guru Manda Ravi, topmost criminal lawyer in the city. He is a service oriented lawyer who helps the poor. Right now I am with him. I feel lawyers and doctors should work on humanitarian grounds because common people are always deprived of justice. My wish is to set up legal cells for people by mobilizing funds and by roping in junior advocates. In politics I idolize JP and Vajpayee. What encouraged you to enter politics? While I was studying law, police took our college mate into custody. While we were waiting for him, a ward member

What is your advice to new entrants? I myself am new to this eld. Youth should join politics and bring out a change for a better tomorrow. In Brief Your hobbies I am a bookworm Holiday will be at? At home only. Leisure is reserved for? I don’t have any leisure. I leave for work at 10.00 am and reach home at 11.00 pm. I spend most of the time in ofce and court only. The little known qualities of yours I have a short temper. I have more number of ‘dislikes’ than ‘likings.’ In fact I am a forthright person and call spade a spade. I am a taciturn and don’t like to talk to anyone. My lifestyle is much in contrast with that of politician. Any regrets? I could not become an IAS ofcer. Favorites Movie: Rama Gopal Verma’s Satya Actor: Pawan Kalyan Actress: Sridevi Food: Vegetarian food Clothes: Jeans and white shirt Cars: I go ga ga over cars. I had Sonata and I like IndicaV2 SRIDEVI, WIFE My husband entering politics came as a surprise to both of us. Since it is an arena we did not tread, I am a bit apprehensive. But I shall do the needful and give him all possible support in his chosen path.

CANCER (June 21 - July 20)

ARIES (March 21 - April 20) Excitement rules all through the month, especially with the first week giving ‘on the top of the world’ feeling. Accolades pour in at the workplace. An expo or event may have you on the front in the academics. A few are lucky to take up a prestigious appointment. Those who are new in business succeed in stablilsing themselves financially. Better sort out the differences you have with someone at home. A new place could be found to live this month and/or be putting together plans for renovation / redecoration /extension in your existing property. Lucky for you: 8, Parrot Green

TAURUS (April 21 - May 22) A few may long for company of the beloved. Drastic measures are taken as things may not go as per plans at the workplace. Dealing with someone with a firm hand on the academic front is indicated. Though upset over an argument at home, you better maintain a low profile so that it doesn’t affect peace of mind. Small glitches with loved ones strengthen your bond; remember expressing love after a fight has no comparison with showing concern on a daily basis. Chill and let other chill around you. A social event is likely to take up all your time. A property issue may take an ugly turn, but don’t let it go the legal way. Lucky for you: 11, Baby Pink

GEMINI (May 23 - June 20) It is predicted that a little initiative makes things happen for you. Splurging is indicated and you may embark on a shopping spree. Utmost priority is given to an official work, so delegate it, if you can’t tackle it yourself. Don’t take studies lightly or else you have to struggle a lot later, so let this be a wake-up call. Love life may prove distracting and affect work adversely. Additional income is likely to make its way into your pocket. It will give you a surge of confidence since things have been very tight financially in the past. Lucky for you: 11, Orange

Hobbies and enjoyable pastimes make the month interesting. Exciting plans with friends keep you happily occupied throughout the month. Inviting someone over to your house is predicted. Love life is a hectic of sort, as frequent meetings with opposite sex are likely. Involvement in completing the task that you love at the work place is foreseen. Curbing mounting domestic expenses by cutting corners successfully is possible. Taking up an exercise regimen that suits your lifestyle is on the cards. Aspirations are extremely high and career is set for some dramatic changes and developments. Flexing mental muscles in readiness is indicated. Lucky for you: 17, Bottle Green

LEO (July 21 - Aug 22) An old romantic interest is likely to make a comeback and brighten your month. Better not to get into any pettiness. Actions at the workplace may not fetch you others’ sympathy. Not heeding to a senior’s advice on the academic front will spoil your chances. A futile attempt will be made to cash in on a financial opportunity. A change in thinking pattern is must, if you wish to get rid of negativity. Partnerships are highlighted. Partner’s lack of understanding troubles you. Bring things out in the open and talk frankly to each other. Lucky for you: 18, Peach

VIRGO (Aug 23 - Sept 22)

SAGITTARIUS (Nov 22 - Dec 20)

Home is a happy place as acquiring of comforts is on the cards. Things remain satisfactory on the professional as well as personal fronts. Those expecting improvement in monetary situation should think out ways to save money as it is the only way now. You are determined to set out on the path to total fitness. An official trip is on the cards. Romantic mood makes you approach the one you love. This is lovely month for lovers. A last minute weekend break is expected.

Don’t rake up issues that disturb the mind, even if you are compelled to do so. A job well done may get you a pat on the back on the professional front. Achieving the set out goals on the academic front is possible. Attending a party or a function is indicated and will prove most enjoyable. Spending quality time with lover is in the offing. Chance for a vacation may materialize soon. Investing in an overseas project is foreseen. A gold jewellery may take your fancy when you are abroad.

Lucky for you: 15, Chocolate

Lucky for you: 5, All shades of Green

LIBRA (Sept 23 - Oct 22) SCORPIO (Oct 23 - Nov 21) It is better to go along with someone’s wishes, if you wish peace and harmony to prevail. The phase of life you are passing through is as good or as bad as you make it out to be. Attempts at pleasing someone may not elicit the desired response. Don’t give up. A much below par performance will rattle a few on the academic front. Selfcenteredness may upset your immediate kith and kin. A few sleepless nights are possible in connection with a work issue. Pay attention to an imposing male who has your best interests at heart.

A welcome change of scene is in the offing. Zeroing in on important issues at work is possible. Some delay is foreseen in getting a long awaited payment. Attempts to contact someone important for a favor may draw a blank, but don’t be disappointed. Efforts to regain perfect health will yield results. Sense of responsibility lacking in a subordinate may put you in a spot at the workplace. Handle it deftly. A breakdown in personal relationships is foreseen. Embroiling in discord may cause you to re-evaluate your love life.

CAPRICORN (Dec 21 - Jan 20) Make concerted efforts to secure the much needed support. Those in the marketing field may land a lucrative deal. Be regular in studies to excel on the academic front. Growth in financial front is predicted. Growing popularity earns you contacts with important people. Visitors may throng your home and keep you happily occupied. It is a lucky period for the natives of Capricorn. Small windfall gains or a good investment will pay you dividends in the future. Lucky for you: 1, White

Lucky for you: 4, Lavender

Lucky for you: 3, Rosy Brown

AQUARIUS (Jan 21 - Feb 18)

PISCES (Feb 18 - March 20)

Health problems will disappear and you find yourself fit and energetic. A family member may make you proud. A personal touch to whatever you deliver at the workplace is appreciated. Troubleshooting nature makes you a star performer on the academic front. Someone may bowl you over by reciprocating on the romantic front. Deriving pleasure from an impromptu journey is foreseen. A lot of pressure is exerted on you during the month. Efforts are made to achieve targets. Don’t be afraid to voice your opinions. Seniors will take note of your advice. Interpersonal skills are developed.

Advice earns you favours. Financially you stand to gain. Stock marketing yields rich dividends. The month is immensely fulfilling on the academic front. Feelings for someone are reciprocated in full measure on the romantic front. A family member’s initiative may help you on the social front. Health remains satisfactory through your own efforts. Very wise financial decisions are taken as you take stock of your spending and make a conscious effort to check spending on waste things. A wish to buy something you wanted for a long will be fulfilled.

Lucky for you: 9, Golden Brown

Lucky for you: 22, Indigo

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FIT TO TOUR AND PERFECT FOR TRAVEL There is one person who could envisage the problems of transportation Visakhapatnam’s corporate and industrial world suffer long before and found solutions for them. It is neither an exaggeration nor is it wrong to say that Mr. Ratti Ram Thakur could foresee the problems that were likely plague the City of Destiny and suggested plausible solutions for them 24 years ago. Mr. Thakur is one of the pioneer players of Vizag’s Tour and Travel operators and needs no special introduction in the region. More importantly he is a self-made man and an innovative thinker. He reached the heights of success through sheer hard work and with an uninching commitment to his job. Today his eet of vehicles ply in almost all Public and Private Sector Companies on contracts and his company M/Ss Ratti Rama Taxi Services is the name to reckon with. It is not only interesting but also inspiring to nd out how he had embarked on this sensational journey and made it to the destinations that many of his peers could not even dream of reaching. FLASHBACK Son of the late Mr.Mela Ram Thakur and the late Mrs.Savithri Thakur, Ratti Ram Thakur hails from Sarkaghat, a small rural town in Himachal Pradesh. Looking for greener pastures, Mr.Thakur moved to Visakhapatnam. Making a humble beginning in 1990, Mr. Thakur bought his rst car – an Ambassador and launched his taxi service operating both as owner and driver. Displaying a great lial loyalties and values, his elder brother Mr.Shakti Chand Verma and sister-in-law Mrs.

Nirmala Verma stood by him rendering him every possible help. “Ratti Rama Taxi Services” was born. There is no looking back for Mr.Thakur. His life journey took many interesting turns as he successfully negotiated many rough patches. Bestowed with an innovative mind, Mr. Thakur could mull on a number of path-breaking ideas. In addition to his ability to plan, his passion and hard work stood him in good stead. What started as a one-vehicle project has now grown into a mega venture boasting of a eet of vehicles that not only ply in Vizag but also in the neighbouring Srikakulam and Vizianagaram besides Kakinada, Rajahmundry, Vijayawada and Hyderabad. Mr. Thakur has built a seamless rapport with his peers and enjoys a great reputation. Today big public and private companies in the eld look up to him for his guidance. Practically nothing moves here without his being taken into condence or without his consultation. He is married to Mrs.Asha Devi for the past 23 years. True to her name she lled his life with hope and love. Taking complete charge of the family and household affairs, she plays a complementing role in his life. She is the real pillar of strength. He goes about his business without fretting over the happenings at home. His innumerable business tours often keep him away from home while Mrs.Asha holds the fort at home and doesn’t let any family member feel his absence. Their only daughter Neha Thakur is pursuing a degree in Company Secretaries in Mumbai.

Extremely busy as he is, he nds very little time to spend with his family. Yet whenever he gets a breather and leisure, he gives it to his family. Spending as much time as possible with his family members is his priority, proving that he is an out and out family man. There cannot be a better choice than Mr. Thakur to evaluate and talk of his experience with Mahindra and Automotive ASSOCIATION WITH MAHINDRA AND AUTOMOTIVE:The basic dynamics of travel style and travel requirements have changed enormously over the years, with innumerable modes of transport and vehicles being invented and introduced in the market. People were compelled to look beyond Ambassador cars to stay in the competition and sustain in the transport business. There is one perceptible peculiarity as far as the Vizag customers are concerned. They always prefer to travel along with their entire family. The travel frequency has also increased drastically. That is when the new range of Mahindra utility vehicles came into picture. It is little wonder that they are instant hit as they are worth the price one pays. Their low and easy maintenance is an added attraction. “Mahindra vehicles’ off road capabilities and their ability to reach even the toughest and rural terrains are time-tested factor and much established fact. Basically, the options of seating capacity of up to nine persons make us choose Mahindra Utility vehicles. Vehicles such as Thar Di, Bolero, Xylo, Scorpio and Verito are welcome addition to eet of cars. These are the most sought after as far as the individual and corporate customers are concerned,” says Mr. Thakur. “I was the rst person to explore the opportunities that the growing industrial world has offered to travel operators like us. I always believed and lived by the maxim propounded by Robert Bosch - Rather lose money than lose the condence of my customers. I am sure my basics are absolutely right,” he adds. “Automotive Manufacturers Pvt. Ltd at Vizag is my trusted company at the door next. My association with it dates back to more than two decades. I depend on them not only for expansion of my eet but also for maintenance of my vehicles. Its customer-centric approach and its habit of delivering the right products and impeccable service have taken our purchase and maintaining experience to a new high. I with great pleasure say that their vast service network at even remote and rural locations is the icing on the cake. What more can a Tour and Travel operator ask for?” quizzes Mr. Thakur. Automotive Manufactures Pvt Ltd was incorporated in 1948, under the dynamic leadership of Mr. Manubhai Sanghvi and Mr. P.P.Sanghvi. The company started as one of the main dealers of Leyland Motors, UK, for marketing their products in the erstwhile Bombay, Hyderabad and Saurashtra. It took up the dealership for Mahindra & Mahindra Limited in 1958. The company started operations in the states of Maharashtra, Andhra Pradesh and Gujarat. Now Automotive has dealerships in Hyderabad, Vishakapatnam, Vijayawada and Kurnool districts across Andhra Pradesh. The Andhra Pradesh Operations are headed by Mr. Mahesh P Sanghvi, JMD and Mr.Rajeev M.Sanghvi, ED. Automotive Vizag Operations is headed by Mr.Rajkumar Kurrup, CEO with a team of dedicated and skilled automobile professionals. The company has the state of the art showrooms at Maddilapalem, Isukathota in Vizag and Srikakulam. It also has established service centres at Maddilapalem, Paradesipalem, Auto Nagar and

Srikakulam. Shortly a full-edged showroom and service centre are coming up in Vijayawada. THE STATEMENT: “I am extremely thankful to Mahindra & Mahindra for the products and Automotive Manufactures at Visakhapatnam for the valuable guidance and support they render to me from time to time. They have empowered me to meet all my aspirations and have been with me shoulder to shoulder in all my efforts. I nurse a very deep desire to visit at least one of its ve manufacturing plants. I heard of their magnicent units at Kandhiwali, Nasik, Chakkan, Haridwar and Zaheerabad. I am eagerly looking forward to this which I am sure will be a lifetime experience. As a Loyal Customer of Mahindra, I sincerely hope this will happen very shortly.”


“There is a thin line between dream and reality, only the braveheart with a solid vision can bridge that gap, to take you there” seems to be the motto of Mr. Medapati Krishna Reddy, Chairman and Mr. Medapati Ramesh Reddy, Managing Director of Swathi Promoters (P) Ltd, a rea l estate company. They took the company to the dizzy heights fullling the dreams of its customers. Customers’ satisfaction gave them the renewed vigour and condence to better themselves in the real estate sector and the duo has become a force to reckon with in the realty circuit of the region.

“The company is conceived with a vision to provide genuine real estate and construction solutions and with the blessings of well satised customers the company is making giant strides in the sector taking up a number of ventures simultaneously in Visakhapatnam. The company is successful in procuring ventures in prime locations today,” says Mr.Krishna Reddy. All their projects are strategically located in pollution-free environs yet close to urban infrastructure facilities. They believe in the maxim, “Nothing is impossible. It’s just a matter of time.” There are people who run faster than the fastest. They come under this category and made things possible in a short span. Mr. Krishna Redddy is a noted businessman of this part of Andhra Pradesh, having a decade-long experience in this eld. People describe him as Mr. Dependable.

To make it big in the ever in demand housing sector, he launched Swathi Promoters (P) Ltd. and made Mr. Medapati Ramesh Reddy, the head of company’s operations. Always sporting a smile, the young and dynamic Mr. Ramesh Reddy and Mr.M.Suresh Reddy have made it big in the real estate sector in a short span. Bolstered by a team of committed marketing professionals who propagate the brand image of the company in every possible manner and in every nook and cranny, ‘Swathi’ has become a household name. HISTORY Swathi Promoters (P) Ltd. is one of the prominent property developers in Andhra Pradesh. Having been in the profession of constructing resplendent structures for a pretty long time, this rm made an endeavour to develop several ventures that have captured the hearts of numerous prospective buyers.

Feeling the pulse of the customer is not an easy task for any business enterprise, but ‘Swathi’ has managed to successfully accomplish this by its intuitive approach which has the region witness the rise of magnicent edices of the highest quality on a par with international standards of excellence. Catering to the aspirations of its clients has been a challenge as well as a pleasure which the group has relished to the core. Under the illustrious leadership of its Chairman Mr.Medapati Krishna Reddy and ably supported by the Managing Director Mr.Ramesh Reddy and Executive Director, Mr.M.Suresh Reddy, the brand is well poised to grow tremendously in the years to come. Having set high standards for itself, the company incessantly seeks to create values, principles, and morality in the society with every project it embarks on. Having been in the real estate segment for a long time, the company aspires to

bring in radical changes in construction. The company relentlessly seeks to raise monumental constructions that are exceptional in quality and safety measures. The trademark of the organization has been, from the time it was founded, its innovative architecture. Bestowed with a spirited team of professionals, Swati is justiably heading towards the summit of success.

MKR Lay-Out - Jonnada

Swathi has carved a niche in the eld by constantly accentuating on achieving the aspirations of its customers. It seeks to deliver its very best when it comes to customers’ satisfaction. Meticulous about the sustaining an enduring relationship with its revered clients, Swathi is keen on setting up rst class projects in this City of Destiny.

Laxmi Nagar – Rajapulova

It is distinguished for its eco-friendly living spaces that are elegant, stylish, and sumptuous. It has raised the bars of excellence by unfalteringly constructing exquisite living spaces that are superlatively qualitative and innovative. Aiming to go all the way in the eld, the company adheres to supreme quality, unmatched world class amenities, unrivaled scheduled completion and incomparable landscaped locations. It has unquestionably become a renowned real estate developer in the city by constantly constructing superior quality living spaces. Its motto, has been is its sensitivity to provide cost effective homes that are prestigious in the city. Swathi has set its sight on the peak of prominence in the eld. The company seeks to become a pioneer in fashioning and formulating new concepts, ideas, and thoughts in the eld. Swathi Promoters seeks to set new landmarks with every project it undertakes. The company aspires to soar further by rising constructions that stand out as monuments for excellence, elegance, and modernism. A right environment is as good as a luxurious home. The company ardently strives to establish a long lasting relationship with its admired customers by exceeding and surpassing their requirements. Placing a great deal of emphasis on keeping its customers happy, the Swathi ceaselessly strives to cater to the expectations of the clients through its anticipatory methods. By thinking from the client’s perspective, the company has been able to fulll virtually all of its clients’ ideas and notions of a perfect home. Their ventures are created in such a way that the company addresses each and every requirement of the customer through its professional and innovative approach towards making edices of the supreme quality. But, at the same time, the company also ensures that its projects are well within the budget limitations of the common man. What else can a prospective customer expect form a realtor like Swathi? Its speciality is building Residential Structures FEATURES • VUDA approved layout •A Mega gated community with 100% Vasthu • Swimming pool • B.T. roads •Drainages • Electricity • Tree guards COMPLETED PROJECTS Every day is a happening day at Swathi and the list of completed projects is growing in leaps and bounds. FOLLOWING IS THE LIST. Vijaya Krishna Township-I - Majjivalasa Vijaya Krishna Township-II - Majjivalasa Vijaya Krishna Township-III - Majjivalasa

Lakshmi Swathi Towhship Lakshmi Swathi Residency – Seethammadhara Ramalingeswara Towhship – Chelluru Lucky Towhship – Rajapulova Ongoing Projects Ananda Krishna Nagar – Bhogapuram Ananda Krishna Nagar – Sector I Ananda Krishna Nagar– Sector II Ananda Krishna Nagar– Sector III Ananda Krishna Nagar– Sector IV Ananda Krishna Nagar– Sector V

D. No. 49-54-1/4/1, B. S. Layout, Visakhapatnam – 530 013, A.P

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