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Red Gadgets 100 For the techno savvy readers, this is the page to go to first. Gadgets that will make you head to the nearest store rightaway

Red Life 96 Red Haute She is the stylish Savitri of Jil who hates being called a glam doll in real life. In a tete-a-tete with Rashi Khanna.

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When one thinks of classy traditional sartorial choice, the name that comes spontaneously to one’s mind is Neeru’s. This popularity is possible, all because of Harish Kumar’s relentless efforts. Know more about him here.


Red Eve

Red Eve

She perfectly defines the adage simple living, high thinking. Meet Vijaya Lakshmi the guiding light for thousands of young minds

Name any industry, music, beauty, film, art, textile, food or charity, she has her presence. This dusky diva has been taking the world by storm with her versatility. Smita is that wonder woman.

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88 Red GenX

Red GenX

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He says he prefers to maintain a low profile, but his company speaks volumes about what he has achieved. He is ‘Unisonn’ Kaushik

Their story can be called an ‘ode to ornament’. When a family spends over a century in the trade, it is bound to become a life line for generations. Ramarao and his two sons, Murali and Gopi explain it better.

Red Scope 82

Red Focus From living the hard life amidst the bombing during World War II to running a ‘hard’ware store today, this War veteran K.J.Rao has seen many colours of life.

From humming music composed by other artistes as a teenager to making top actors dance to his tunes, Music Director Vikas Kurimella has come a long way.

Red Focus Today he is ranked amongst the four best landscape designers in India, but behind this successful man is a proud story of struggle. K.Pradyumna Rao loves to narrate it with a smile.

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red | april 2015 | 20

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PUBLISHER’S NOTE

Chief Minister Chandrababu Naidu says our new capital- Amaravathi is blessed as it has Vastu balam (strength of Vastu) and nama balam (strength of name). But will it have dhana balam (strength of nances) is what we would like to ask. The to be-developed state-of-the art city will cost a whooping Rs.20,000 cr. With Singapore experts drafting the master plan, dreams shown to Andhraites are highly colourful and many, but from where the money will come for this colossal project is the million dollar question as the Central government is yet to loosen its purse strings. It has to be seen how Chandrababu, an acknowledged master of branding, will transform the paper plans into ground reality. Shedding puppy fat, Rashi Khanna blossomed into a gorgeous diva. While her beauty adds sheen to our cover gloss, her wit and wisdom embellish the Haute columns within. Mr.Harish Kumar of Neeru’s narrates his rags-to-riches Life story and the changes that have taken place in the warp and woof of the textile industry over the past few decades. Our Eve is a tale of two women who are a cut above their peers. Only those, born with a special aptitude for teaching shine in the eld of education. Belonging to that rank of ‘naturals’, is Dr. K.Vijaya Lakshmi of Vijayam Techno School. Ms.Smita is into music, lms, art, textile, food …. we simply lose track. Such is her versatility and we try to nd out how she does it all. GenX literally draws out a self-effacing Mr. Kaushik, who made a big name with his company Unisonn at a very young age. We also nd out how Manepally brothers- Muralikrishna and Gopikrishna turn whatever they touch into gold. In Focus we talk of two Raos from two ends of age spectrum. While Mr.K.Jagannadha Rao, the nonagenarian war veteran, is still going strong running his hardware business, young K.Pradyumna Rao creates aesthetic havens in concrete jungles. This time about we revived the column Alert to talk of trend-setter O.Naresh Kumar’s ght against carbon footprints. Turning his expansive Symbiosys Technologies building into a cool verdant eld and using lush green plants as his ammunition, he is ghting a valiant battle to protect mother Earth. With such a vast spread before you, I am sure you are in a hurry to devour. Happy reading.

Chandra Mouli Tippala, Publisher red | april 2015 | 22


VIZAG

ENCOURAGING INDIA’S LAADLIS Population First, a Mumbai-based NGO announced the winners of the sixth edition of Laadli Media and Advertising Awards 2013-14 for gender sensitivity. The winners were selected from the eastern and southern zone this time, based on their contribution to gender-just perspectives. As many as 32 journalists were felicitated for their path-breaking stories on subjects like child trafď€ cking, transgenders etc. The awards were given away by Chief Guest Mr.Gollupudi Maruthi Rao, Writer and Cine Artiste. Also present at the event were Dolly Thakore, artist and social activist, Prof.G.S.N.Raju, V-C, Andhra University, Mr.O.Naresh Kumar, Vice-President, Vizag Development Council, Dr.A.L.Sharada, Director, Population First, Ch. Surya Rao, ex-District Governor Rotary dist.3020 and P.L.K.Murthy, President, Rotary Club.

SPREADING AWARENESS, IMPROVING LIVES Rohit Memorial Trust (RMT) organized a donation and cancer awareness camp for migrants below the poverty level living under the Kancharpalem Bridge. More than 200 families attended the event. Earlier, the trust had donated blankets, rice and clothes at Rambili Village post-Hudhud and also food and essentials to Jalaripeta and Bhimili. The trust is planning a Breast Cancer and Cervical Cancer awareness camp and will set up a medical unit in the area. Dr.Padmini Chengalroy- President Girl Scouts-Vizag, Anandi Balasubramanian- retired Principal Air Force Public School, Gurmeet Kohli- Social activist, Dolly- Eminent Artist, Sandhya Gautam from the US, Nikhil Oza and others attended. Dr. Meenakshi Anantram, Vice-President of the Trust announced Gyan Lakshmi project to supply sanitary napkins almost free of cost to poor girls and tribals. Donors who wish to be a part of this initiative may contact 0891-2551226.

GAIETY MARKS TGR BIRTHDAY It was celebration time at Tippala residence. Cutting across the party lines, all prominent political leaders of the region and celebrities from various walks of life converged at Gajuwaka to greet the former MLA, Mr.Gurumurthy Reddy on his birthday. The steady stream of guests included YSRCP City president Gudivada Amarnath, former Corporators Tippala Nagi Reddy and Behara Bhaskar Rao and former MLA Karanan Dharmasree. The YSRCP cadre and party workers were there in huge numbers to greet their beloved leader. What made the event even more memorable was the presence of the YSRCP chief, Mr.Y.S. Jagan Mohan Reddy, who offered Mr.Gurumurthy sweets and warm greetings. Mr.Gurumurthy thanked all his wellwishers, who remembered him on his birthday and made it special with their presence and greetings.


VIZAG

SALUTING WOMEN OF SUBSTANCE Junior Chamber International Visakha Valley saluted the spirit of womanhood by organizing Femina Grand, a 7-day programme which ended on International Woman’s Day. Each day the women were imparted some knowledge and training on subjects ranging from beauty, entrepreneurship, secure internet usage etc. On the last day ve women of substance were felicitated for their contribution to society. The awardees were Mrs. Mallika, CMD, Vaibhav Jewellers, Dr.Meenakshi, CMD, Razzmatazz, Mrs. P.Jyothi, Sub-Inspector, 3 Town Trafc, Mrs.Satyavathi, Social Worker and Mrs.Saraswati Devi, Social Worker. Velagapudi Anitha, MLA was the chief guest, Kankatala Shilpa was the Guest of Honour, the special invitees included ZD Jcrt Wing Dr.Raja Ratnamani and Chandra Mouli Tippala, CMD, red Magazine. The function was organized by JCI’s President Mr.A.Uma Maheshwar Rao and Mr.Rajesh Babu Guntu, Project Chairman. Mr. K.V. Rao , Senator and past-President Pravin graced the event.

red | april 2015 | 26

NARESH ADDRESSES ROTARIANS Stating that it is going to be a long haul before Vizag acquires the tag of Smart City, Mr.O.Naresh, CEO, Symbiosys Technology, said, “Responsible citizens and dynamic organisations like Rotary should come forward and apply the right kind of pressure on the policy-makers to expedite the process. He was addressing the members of the Rotary Club Visakhapatnam. “APEPDCL has also borrowed money from banks and is paying a huge interest and overdraft charges, while our money is lying idle in Telangana Discoms and other Discoms. The onus of making them realize this and prevent diversion of money from our Discom, lies on the shoulders of responsible citizens,” he stressed. Naresh, in his inimitable style, captivated the audience, making a thought-provoking speech on the issues that are standing between the city and its progress. Rt.Ram Babu introduced Mr.Naresh. President of the club Mr.Ramjee, conducted the proceedings and Director Youth Activities Mr.Mahendra Tated shared the dais.


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VIZAG

NEERU’S NOW A FAMILY STORE Neeru’s has opened a brand new showroom in Vizag, giving the shopaholics another reason to splurge. While earlier they catered only to women, now the brand has expanded its reach by opening its rst family store. Actress Sanjana inaugurated the showroom at Sampath Vinayagar Road. The traditional lamp was lighted by Director Mrs. Neeru Kumar. Mr.Harish Kumar, MD and Avnish, Director graced the occasion. Started in 1971, as a tailoring unit in Hyderabad, Neeru’s has spread out across India and has traced its way in the international market in Dubai as well. CMR Venkata Ramana was at the event to congratulate the owners.

THE ‘MIGHTY’ GENDER SENSITIVITY DRIVE The importance of gender sensitivity perhaps couldn’t have been explained better than Carolyn Danckaert and Aaron Smith, co-founders of A Mighty Girl. This couple from Pittsburgh runs an online venture to promote gender sensitivity. They along with U.S. Consulate General Representative from Hyderabad took students, teachers and parents on a digital journey. Whipping up participative sessions with a digital presentation and incorporating interesting exercises, the couple explained how storytelling and communicating can go a long way in bringing awareness on gender sensitivity among children. The parenting session was hosted by Teeny Boppers Play School and Kindergarten. Carolyn and Aaron spoke on how their online venture that has a collection of books, toys and parenting resources is an outcome of their long-cherished dream. Poonam Shah Srinath of Teeny Boppers graced the event. red | april 2015 | 28


VIZAG

BACHPAN RETURNS WITH A GRAND SHOW Children were in their element at the annual day programme of Bachpan Returns at Vemulapalli Kalakshatram Vysakhi Sports Park. Incidentally it was also the graduation day for pre-primary students of the school. This reputed play school put up a grand show in which its students were seen donning multiple roles. From playing the drum to dancing to varied tunes, the children effortlessly performed on stage much to the delight of the parents. Mrs.Tulasi, Principal and Mr. Venkata Subbaiah (Bobby), Director of the school welcomed the guests. The chief guest for the event was Mr.Chandra Mouli Tippala, CMD, red Magazine while the guests of honour were Dr.Deepa Mohan, Psychologist and Nagubandi Ranga, CMD Vishnu Honda.

red | april 2015 | 30


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VIZAG

DR. RAGHURAMA RAO INAUGURATES AURA Aura Skin & Hair Clinic, one of its kind clinic, providing a wide range of cosmetology and dermatology services including Pediatric dermatology, was opened in Seethammadhara. Well-known dermatologist and the chief guest Dr. Raghurama Rao cut the ribbon and wished the founder, Dr.B.Shravani Sandhya, all the best. Dr. Sandhya, a consultant in Queens NRI Hospital, encourages her patients to actively participate in their health care process and strives to give her patients attention, compassion and care, understanding what their goals are when it comes to skin care. She specializes in medical laser and cosmetology procedures and treats acne, pigmentation disorder, eczema, allergies, psoriasis. Dr. Shravani believes that good communication and education are key components for achieving desired results.

red | april 2015 | 32

IMPROVING TASTE AND LIFESTYLE Trendz –Summer Sutra, a two-day Lifestyle Exhibition was held at Novotel Varun Beach, Vizag. Products and apparels from Kolkata, Bombay, Bangalore, Ahmedabad, Madhya Pradesh, Delhi and Hyderabad were on display here. There was a wide range of saris and designer apparels, including bridal wear, half saris, lehangas, as also jewellery, lifestyle accessories and home decors. The exhibition was inaugurated by Former Miss Vizag Swetha Reddy. The credit of bringing the latest collection goes to Santhi Kathiravan, the organizer. “Platforms like this are required to reach out to women looking for designer cotton, silk wear and exclusive jewellery. It’s great to see various apparel, particularly designer saris, kids wear, and furnishings being showcased for the fashion connoisseurs under one roof” said Swetha Reddy.


VIZAG

DELIGHTFUL GRADUATION CEREMONY Alwardas Public School organised its kindergarten graduation day in IIAM Auditorium here recently. Chief Guest Mr.Chandra Mouli Tippala, CMD, red Magazine stressed on the importance of good schooling. Children of the nursery, lower KG and UKG enthralled the audience, rendering some amazing rhymes and songs. The upper kindergarten kids were dressed in red robes, as per the tradition of APS graduation ceremony and received their certiď€ cates. The parents had a splendid time watching their tiny tots on stage. Correspondent Dr.S.Vijaya Ravindra, Executive Director Mrs.Divya Das, Principal Mrs.Srivani and Mrs. Indira Alwardas were prominently present at the event.

red | april 2015 | 34


VIZAG

ESPERANZA PUTS UP GRAND SHOW Tiny tots were at their jubilant best during the annual day function of Esperanza pre-school held at the Visakha auditorium of Four Point Sheraton. There were multiple performances put up by the kids. That included dancing to popular tunes and reciting rhymes. There was a thunder of applause as proud parents watched their children put their best foot forward without any stage fear. Nearly 190 guests were present at the event. The Guest of Honour was Builder Mr.K.S.Reddy and his wife Mrs.Lakshmi. Mr. Surya Kiran Reddy, Centre Head delivered the annual report. Ms.Sweta Padma, Centre Manager was present on the occasion. It was the graduation ceremony of the ď€ rst batch of UKG students from the school and each child was felicitated with a medal.

red | april 2015 | 36


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VIZAG

KALANIKETHAN OPENS NEW SHOWROOM Kalanikethan opened yet another shopping mall, this time in Gajuwaka. The showroom was inaugurated by Tollywood actor Nanditaraj. Gajuwaka MLA Mr.Palla Srinivas lighted the traditional lamp and former MLA Mr.Tippala Gurumurthy Reddy made the rst purchase. “We want to be recognized in the business arena of Gajuwaka also and that’s why we have opened this shopping mall” said owner Mr.P.Nagabhushanam (Chanti) while speaking on the occasion. Nanditaraj was all praise for Kalanikethan and said, “This shopping mall has a great range of saris and dress materials for the modern women and will become one of the shopping destinations for the ladies in Gajuwaka”.


VIZAG

N CIRCLE(S) VIZAG’S SHOPAHOLICS N– Circle is the newest landmark on the busy VIP road. The showroom opened the doors to its vast collection on the auspicious day of Ugadi in a special preview. Even ahead of its formal launch, the store got a tremendous response. Around 500 guests were invited for the event and about 1,500 people including the shoppers were present during the preview. The guests were greeted with traditional music and served the customary Ugadi Pachhadi. The showroom has two oors, one which displays exquisite Tanishq jewellery and the other selling a wide range of watches, fastrack collection and Titan eye-gear. Business associates for Titan Company Ltd, Mr. Raja and Mr. Rana Uppalapati welcomed the guests. Amongst the dignitaries present were Kambhampati Jayashree, Raghavendra Rao, Janakiram, Goli Venkat, Arun, Prabhu Kishore, A.T.Rayudu, Pydah Krishna Prasad, Srinadh Chitturi and Priya Uppalapati.

red | april 2015 | 40


red | april 2015 | 41


HYDERABAD SHILPA TAKES POCHAMPALLY TO NEW YORK It was about going global again for the fashion designer Shilpa Reddy as she showcased her 'Floral Geometry' collection for Jessica Minh Anh's fashion show in New York which was held at sparkling ramp on a magnicent spectacular glass oating boat in the Hudson River. Prior to the event the style muse hosted a press meet in the city to give a preview of the Pochampally collection she was taking to New York. On this occasion she was joined by Regina. The actor was looking stunning with a sunshine glow as she donned a Pochampally weave peplum dress with oral embroidery from Shilpa’s collection. The designer herself was looking equally attractive in a Pochampally light green churidaar kurta. Former minister Dr. J. Geeta Reddy was seen encouraging the ace designer who was addressing the media.

AASHIANA GETS HUGE RESPONSE Kapil and Mahima hosted Aashiana gold and silver exhibition. It displayed hand-crafted 925 sterling silver articles which are collected from all around the globe. Women went gaga over exclusive vintage gold polka and silver jewellery. The visitors were left spellbound, witnessing the sheer variety of silver artifacts, which included tiniest of statues to products that weigh up to 20 kg, displaying intricate designs. Taj Deccan served as the perfect venue for this grand show which was held on 28th and 29th March. Mahaveer, Nisha, Satish, Veeshan and Sanjeev Gupta were a few among the prominent guests spotted here.

CELEBRATION WITH FLOWERS Ikebana club had two grand reasons to get together and have a bash. With the festival of colours, Holi and International Women's Day falling in the same week, the ladies came together and celebrated. They very aptly christened this dual celebration Khusi Ke Rang, Phoolon ke sang. The club conducted a workshop to propagate the art of ower arrangement. The club president Uma Chigurupati hosted the jamboree at her home and ensured that the event took place without a hitch, taking care of every minute detail. Prominent Page 3 ladies like Rekha Reddy, Sharmila Agarwal, Indu, Geeta, Krishna Veni, Sneha Lata, Nirmala, Prashanti and Rajeshwari were spotted at the do, having a great time. The event was followed by a wide spread of snacks and beverages.

red | april 2015 | 42


HYDERABAD Sangeeta, Anurag Sharma, Reeta Sanghi & Amit Sanghi

Janaki Rajgopal

Gaurav & Girish Sanghi

Devander & Namrata Surana

Tanu

Afshan

A COMPLETE FASHION PACKAGE The debut show of Head to Toe, a haute fashion designing house got an overwhelming response from Hyderabad’s fashionistas who were smitten by the collection. Trendy and elegant English gowns for girls of 8 years to pre-wedding were on display. Named ‘For the love of Dressing’ the show was held on 28th March at The Marriot Convention Centre. The three rounds of catwalk impressed the audience. The brand intends to give complete makeover to girls with an entire range of ensemble like hats, jewellery, clutches, footwear besides clothing, said fashion designer Reeta Singha, the brain behind Head to Toe. DGP Anurag Sharma was the chief guest. Page-3 names included Girish Sanghi, Janaki Rajgopal, Namita Singhee, Sangeeta, Kamini Saraf, Neeta Kumar, Devendra Surana.

Shreedevi Chaudhary

red | april 2015 | 44

Mamata

Chaitanya

Zehra

Rupa Vaitla

Amulya Prasad

Neeta Kumar

PAR EXSALONCE RE-LAUNCH PARTY The most popular beauty and wellness facility Par Exsalonce hair and skin spa got a new address. Owned by Zahra, a licensed esthetician from USA, it shifted its address to Prashasan Nagar, Jubilee Hills Road No 14 from its earlier location of 36 Jubilee Hills. To mark this new beginning Zahra hosted an appreciation party for her loyalists. The meet saw various experts talking about different aspects for healthy body and mind. While Amulya Prasad spoke about breathing techniques and Yoga, Sindhura sensitised the guests about detoxication. However, the most interesting presentation was by Roopa Vatila who talked on organic food by launching her line of Organic Products called AW in the event. The attendees were treated with healthy food and drink which was again from Roopa’s venture. Besides its regular beauty and haircare, Par Exsalonce also added tness segment and is soon going to organise workshops on the subject.


HYDERABAD Udaya

Parinidhi, Shanti & Deepu Naidu

Neha

Upasana

Vasavi

Roopa & Kavya

Sameera & Satya

TRENDZ’S ALLURING DISPLAY Mrs. Santhi Kathiravan once again cast her spell as she organised Trendz Vivah Collection. Launched by Deepu Naidu and Parinidhi, it came across as a perfect event as wedding season is round the corner. The two-day show had an array of exquisite daily and designer wear, bridal jewellery, hand-crafted metallic and non-metallic jewellery with precious and semiprecious stones, hand-embroidered saris, designer blouses and dress material, lehengas, kids-wear, exclusive leather furnishings, Tussars, silk and traditional handlooms saris, cosmetics, kitchen accessories and gifting items on sale under one roof. With over 60 master designers and over 3 lakh traditional and contemporary designs to choose from, the visitors were spoilt for choice. The event aimed at promoting women fashion by putting some of the most enterprising and progressive designers on a common platform.

Reema, Kashish, Sushila, Pooja & Shubra

KLC ON A FITNESS DRIVE It was the time to go t for Kakatiya Ladies Club as they headed for ‘acro yoga’ workshop at Hyder Mahal, ITC Kakatiya, conducted by Pratibha Agarwal. She is a certied power yoga teacher who has been practising this traditional form of tness since her early years and is one among the few Indian yoga teachers of yoga alliance USA. The participants were seen in white tracks, yoga pants and gym wear following the dress code. She taught the participants some unique techniques and moves, yoga, acrobatics and healing arts in this fun and interactive session. Akansha, Bina Mehta, Jaya, Jostna, Kasish, Reema, Pooja, Shubra, Susheela and many others were spotted here.

Shika

Maya Patel

Shruti

Raja Lakshmi


HYDERABAD Rekha

Anu

Sangeeta, Anjum Babu Khan, Mansi Mallik, Diya Mirza, Monika Agarwal, Mourya & Usha Sunaina

Sahiba Lamba

Ashitha & Ritu Singh

DIA ON FLO’S DAIS FICCI Ladies Organization had organized an interactive session with model, actor, director and activist Dia Mirza on 28th March at Hotel Trident at in Madhapur. “Cinema should be instrumental in bringing about a social change,” said Dia. Besides being an actor she has produced lms with social messages. She also mentioned that she is planning to produce a Telugu lm. The star, who is humane and secular in her outlook, spoke on many other topics like gender discrimination. Fielding a question by media, she said it is unfair to target Anushka Sharma for Virat Kohli’s failure in the World Cup Semi Finals. Dia also spoke of her own upbringing, initial years of schooling, journey to beauty pageant, lm career, her philanthropic work, life after marriage, forthcoming projects etc. The session was attended by over 200 FLO members. Priyanka

Sridevi

red | april 2015 | 48

Khushboo

Shilpa

Pratibha


HYDERABAD Komal

Sheetal Nahata, Ananya Simlai, Geetajali, Bina Mehta, Shashi & Alok Nahata

FESTIVE FLAVOURED AKRITTI ELITE EXHIBITION Akritti Elite celebrated Ugadi and Gangaour in style. It had over 50 hand-picked designers from across India.The array included saris, western outts, jewellery, fabrics and accessaries. Participants included Sthree Collection, Hanvi Creations', Shivaraj Laxhmi Chand Jain Jewellers, Musaddilal Sons Jewellers, Goonj, Sri Krishna, Vinayak Accessories by Rimpy, Leonore Silver Jewelry, Vedantham, SI Designs, Kosmoderma's, Pragathi Creations, Manju Collection, Advika, Susan's Gallery, Little Saree Shop- Bangladesh. Most of them displayed their creations for the rst time in the city. The prime pull of this show was its special Designers Arena which presented the S/S 2015 collections of Satya Paul, SA the design Studio, Looks n Likes and Sheetal Nahata Couture. The exhibition was inaugurated by actress Geetanjali, socialites Ananya Simlai and Bina Mehta, and Akritti's Director Sashi Nahata were also present.

Preeti Mayuri

Pooja

Sathvika Sangeeta

Samia Alam Khan, Mansi Mallik, Amit Mehra, Mounika, Ritu Singh, Ritu Shah & Swapna

Sarva Mangla

Neetu

red | april 2015 | 50

Shipra

Renu Sharma

Anjum Babu Khan

FLO GETS TECH-SAVVY FICCI Ladies Organization (FLO) recently conducted a workshop on "Adding E-Commerce Edge to Your Business” at Indian School of Business (ISB). It was conducted by a specialist in this eld Mr. Amit Mehra, Associate Professor in the Information Systems in ISB. As many as 60 FLO members participated in the event which was aimed at enabling the participants to understand how to enter the ecommerce segment, how to increase the pace of their e-commerce business, and everything else which they need to know for making it big in the eld. Monika Agarwal, President FLO, while welcoming the gathering said, “We can buy and sell almost everything at our doorstep with the magic of e-commerce in this 21st century.”


HYDERABAD Lavanya, Shilpa, Kalyani, Diksha Panth, Neelima & Navita

Bhakti

SWANKY SHOW It was a two-day show of grandeur at Taj Deccan when the four partners -Shilpa, Neelima, Navita and Lavanya organised a posh exhibition called Lavishh. Living up to its name and keeping up the tempo that it set at its previous show, this event too attracted impressive array of designers and artisans from pan India who exhibited their products. From jewellery, clothes, footwear, artifacts, home decor items to various accessories, various items were on display. Besides prominent names from NIFT, designers like Shree known for her Benarasi collection, Shipali, Sirisha, were a few among those who showcased their work. Actor Diksha Pant added the glam quotient as she inaugurated the exhibition. Kritika

Arpita

Manju

Priya

Abhimanika

POMP AND SHOW IN THE OFFING Hyderabadis hold your breath to get dazzled by a two-day wedding couture and accessories show. Hyderabad Bridal Jewellery Week 2015 (HBJW) will be organised at JRC Convention Centre, starting on May 23. Designer Dolly Gurbani, Hitec Jewellery Manufacturing Association president Mahendra Tayal, Hari Haran of FAPCCI, and jewellers Niyamatulla Khan, Sharad Agarwal, Dinesh Jain, Mohallal unveiled the poster and launched the website www.hbjw.in at JRC recently. Designers from across India will showcase their ensemble through ramp-walk of top models. It will feature an exhibition-cum-business segment in which the participating designers, boutiques and manufacturers of accessories will showcase their creations. Manoj Patwardhan, director (operations), HBJW, said “The event is being organised to bring in luxury brands, jewellery wedding wear and accessories to Hyderabad. This is the rst of the series to be held in the state. We will be taking it to cities like Vizag and Vijayawada this year.” Anna Rao

Alekya Reddy Priyanka & Meghana red | april 2015 | 52

Richa

Srinivas Avasarala

Prashant


HYDERABAD Ayesha & Azhar

Srini & Pratima Koppolu Parvathi & Anil Reddy

Vivek Oberoi, Deepanath & Pallam Raju

DEEPA’S ARTY DISPLAY The solo art show by Deepa Nath at Muse Art Gallery left the art enthusiasts spellbound. The show was a preview of what the artist is going to display at Nehru Centre, London. It had two themes. One is Raasa, in which she used charcoal for her painting to depict contemporary interpretation of Kamasutra. The other one is called Girl Child, in which she depicted the innocence of girl children, drawing inspiration from her own childhood memories. Page 3 personalities like Srini and Pratima Koppullu, Kali Sudheer were spotted admiring Deepa’s splendid work. While Sanghee Macllister of British Embassy lighted the traditional lamp, politician Pallam Raju and actor Vivek Oberoi were prominent among the guests.

Jaya Baheti

Simran

Sunila Eti

Kaali Sudheer Geet Gupta Dara Tubaashi

Manju

red | april 2015 | 54

Deepika Reddy

Mrinali

Manju


HYDERABAD

Karthika, Manjula Anagani & Alekya

Vishnu & Venu

Alizeh Shirazi & Furhung Singh

HEAL WITH A HEARTY HELP Kicking off of its 5th anniversary celebrations ‘Heal a Child Foundation’, Hyderabad recently hosted its 2nd annual Costume Party with a tagline ‘Can a party make a difference? Donning costumes of Batman, politician, angel, clown, mythological characters, police, magician, members of the Foundation seemed to have enjoyed the gig. The Westin, Mindspace was the venue of this unique event and was open only to invitees. Spotted at the event were Rupa and Yuvi, Zainab, Bina Singh, Alekya, Aditi, Sarita and Kishan Lohiya, Saral and Radhika Talwar and many others. The proceeds of the party went to support a welfare cause. The Foundation raises funds to bear the medical expenses, treatment and cure of ailing underprivileged children. Ramesh & Dinesh Patel

A NEW SPREAD OF DELICACIES Foodies now have another place to head to. A new eatery named Firewater Kitchen and Bar was recently launched in Madhapur. The opening ceremony had Laparoscopic Surgeon, Gynaecologist & Obstetrician Dr. Manjula Anagani as the chief guest. Owners Venu, Alekya, Karthika and Vishnu of this new addition to Hyderabad's gastronomic scenery were seen welcoming the guests wholeheartedly. The place has all the ingredients that will ensure a ne dining pleasure experience. It announced some inaugural exclusives offers for the visitors. Alizeh Shirazi and Furhung Singh, Anupama and Vasavi, Kishan and Saritha, Jyoti Reddy, Geet Gupta, Divya Reddy, Sirisha, Bobby and Swati, Ramesh and Dinesh Patel and many others were spotted. Sirisha

Esa & Zoya

Harish & Esha Tanuj & Sheetal

Preeti Sirisha, Bobby & Swati

Jwala Gutta

Ruchika

Anju


HYDERABAD Priyanka & Ranvijay

Kavya & Rajiv

Amala

A BLISSFUL SHOPPING PARADISE The new destination of shopping with a regal feel has given the Hyderabadis a heavenly experience. The mention is about Jannath which has opened recently in Taj Deccan. It’s a result of a partnership between Poonam Choudhari and Shalini. Poonam’s mother Usha Kapoor, Pinky Reddy, Mrs.Indira Reddy lighted the lamp. To entertain the guests the owners organised a high-tea. The audience were left mesmerised with traditional musical performance of jaltarang, tabla, sarangi by artistes from Jaipur. The launch party saw city’s who’s who coming in huge numbers to have a feel of the place and prominent among them were Mrs. Sarita Reddy, Mrs. Padmaja Rajgopal, Mrs. T. Indira Subbarami Reddy. Shalu Bhupal,Sanjay & Pinky Reddy

Shivani & Amrit

Ajitha Reddy Kamini Saraf Raashi

Indira Reddy

Bani & Anandita Ahuja

Padmaja Rajgopal, Rekha Reddy & Sonali Sharma

Neelima, Deepthi, Chaitanya & Shilpa red | april 2015 | 58

Jaysree

Noor


VIZAG

REVIEW

THERE’S SOMETHING FOR EVERY BUDGET

I

t is just about a month old, but the building has already become an important landmark in Gajuwaka. Yes, we are talking about the sprawling edice of Kalanikethan. Now you don’t have to worry about rushing through the shopping just to escape the crowd, because Kalanikethan is spread across a whopping 11,800 sq ft. There are side effects too, you might end up shopping more than you planned. This showroom has everything from women’s casual, traditional wear, accessories to men’s formal and casual wear. The best part about this mall is that every counter is well labeled, saving a signicant amount of your time spent in approaching the salespersons. You nd synthetic crepe prints, fancy saris, bags and accessories on the ground oor. It specializes in wedding wear and if you are a bride-to-be then head straight to the rst oor. The bride can shop with all her relatives on this level because everything from handlooms to Kanjeevaram to designer saris is available here. The wedding collection ranges between Rs.5,000 and 1,00,000. They also have a good collection of half saris and semi-stitched lehengas. For those who prefer salwar suits, 2nd oor is where you need to be. Starting from as low as Rs. 300 you will nd dress materials and readymade salwar suits for formal and casual wear. You can choose from netted gowns, chanderi silk material, pure georgette and chiffon. Their designer collection is anywhere between Rs.3000 to 30,000. Western wear including capris, leggings, skirts and tops are also on display on this level. If the women in the family have wrapped up their shopping then the men can fearlessly proceed to the 3rd oor. You won’t nd suits or traditional wear but a wide range of trousers and formal shirts await you. Kalanikethan has a fantastic collection of linen, be it shirts or trousers at reasonable prices. So if you are looking at an easygoing shopping experience, then Kalanikethan would be your best bet.

Ph.no: 8916563388 Timings: 9.30 am – 9.30 pm (Open all days)

5

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REVIEW

5

ADD SOME ÉLAN TO YOUR LIFE

N

ot sure what the owners had in mind when they christened this complex ‘N Circle’ but one thing is certain, you shall never get tired of ‘circling’ the counters of this showroom. It is a one stop shop for all kinds of accessories, be it watches, eyewear and of course gold jewellery. It is spread across two oors and covers an area of 7,500 sq ft. The rst oor houses Helios, India’s leading luxury brand watch store by Titan Industries Limited. Here you will nd 25 international premium watch brands for men and women, like Citizen, Emporio, Diesel, Timberland, Hugo Boss, Police, Rotary etc. For the Fastrack brand lovers there is a complete section dedicated to all kinds of wallets, bags, helmets, sunglasses and watches. Are you one of those who thought wearing spectacles would bring down your glamour quotient? If yes, then a visit to N Circle is a must, because the Titan eye plus frames will add zing to your appearance. Frames are available from Rs.695 onwards. The ground oor is an exclusive Tanishq showroom where you will nd everything from rings, harams, bangles to earrings in gold, white gold, antique gold and platinum. Antique gold collection is priced between Rs.1.25 -3 lakh. Must buy is the ‘ten in one product’ where you can use the same set of ornaments and wear it as a haram, necklace, chain with a pendent, waist belt, armlet, bracelet etc. They also have a karat meter which puts all your doubts on purity to rest, because this machine shows the complete composition of the ornament you want to purchase. With 50 plus staff to assist you and a great collection to keep you busy, N Circle will be an excellent shopping experience. So add some glamour to your life, go and accessorize. Tel.no – 0891-6575111 | Timings: 10.00 am – 9.00pm

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EXCELLENT red | april 2015 | 61


VIZAG

REVIEW Forget Your Worries At Home

Embrace Summer Bravely

S

I

f the Vizag heat has succeeded in dropping your energy levels and left you with an uneven tan, then Bubbles Salon and Spa is the place for you. Located in Siripuram, even the ambience of this 2600 sq ft unisex salon has a soothing effect on you. They have separate oors for men and women guaranteeing privacy, Be it facial or a head massage or spa, you can nally give your body a reason to be happy about. Bridal packages are in the range of Rs.8,000-35000 and Rs.1500-3000 for the groom. Facials for men and women start from Rs.1300 and both can avail all kinds of salon services. Skin problems like pigmentation are also treated here with dermatologically tested products. Be it haircut, body wax, hairstraightening, hair-colouring or body polishing, everything is available in this high end parlour. They do ear-piercing at a price of Rs.500. The customers can completely enjoy their spa treatment without worrying about their car being towed away, because Bubbles provides ample parking space. So if you want to get ready for a party or woo that happening guy/girl at a friend’s wedding, all you need to do is head to Bubbles.

4.5

weltering heat is giving you a tough time? Yes, the Vizag summer onslaught has begun, sending most of us running for cover. Stop pretending to work overtime simply because you are unable to part with the centralized air conditioning in ofce. The time is right to invest in an AC of your own and what better place to purchase it from than Daikin Solution Plaza at the Waltair main road. P.S.V.Jayalakshmi, Executive of the store says, “Ours is the largest Daikin exclusive showroom in Vizag. This brand cuts cost by around 60% and our inverters (Rs.5,000- 6,000), further reduce power consumption.” Daikin is a high end product with 3 star 1.5 ton split ACs starting from Rs. 33,000 and Rs. 38,000 with accessories. It is the least talkative AC to sleep with. It uses R32, a Refrigerant with Low Global Warming Potential, so you don’t feel guilty while using it. While showroom doesn’t deal in window ACs it offers VRV systems and Cassette ACs which give your room a contemporary look. You can also purchase Air puriers priced at Rs.25,000 which offer protection against the virus and bacteria present in the air.

Tel.no: 0891-5551616/2561616 Timings: 8.00 am – 9.00 pm

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Ph.no: 9848196400 Timings: 9.00am – 9.00pm (Sundays closed)

VERY GOOD

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EXCELLENT


REVIEW Get Smart, Go Mobile

L

ost your phone but too busy to do an online research for a suitable new piece, then head to Smart Mobiles, a brand new store on Gajuwaka main road. It houses almost all brands available in the market today, from Samsung, Sony, LG, Nokia to HTC, Panasonic and Micromax. All you need to do is, tell the salesperson your budget and requirement and he will quickly give you a list of all the handsets that t the bill. They have mobiles ranging from Rs.750 to Rs.60,000. It often happens that you see the advertisement of a more affordable brand with more features just after you have made the purchase, leaving you with regrets. That won’t happen if you pick the Smart Mobiles store because here you can compare pieces from different companies before swiping your credit card at the counter. You will also nd all the mobile accessories you need like screenguard, bag pouch, ip pouch, earphones, blue-tooth devices etc. Simply put, Smart Mobiles will cater to all your mobile related requirements.

4.5

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VIZAG

REVIEW

STAND OUT IN CROWD

E

ver been in a situation where you wear a gorgeous dress to a party only to nd out that someone else is wearing the same outt. Well, you won’t nd yourself in such embarrassing situations if you buy yourself an ethnic wear from the newly opened four-storeyed Neeru’s showroom at the Sampath Vinayaka Road. The signature brand is on display on the ground oor, where you will nd stunningly exclusive kurtis and salwar suits designed by Neeru Kumar. You will also nd jaw-dropping jewellery and clutches here. On the 1st oor you will nd Indo-Western salwar suits in different designs like anarkalis, gowns, straight cuts and dhoti cuts starting from Rs.1,990. The 2nd oor is any sari lover’s paradise. Yes ladies, choose from a wide range of fancy, designer, chiffon, silk, cotton and also handloom saris like Ikat, Nano silk and Bhagalpuri silk. You can also team them up with readymade blouses which range between Rs.990- 10,000. For brides who prefer to wear lehengas at their wedding, you will be spoilt for choice; pick up from exquisite looking netted, velvet, georgette and Banaras collection. You can also get semi-stitched salwar suits and give an order for exclusive wear which is made ready in a period of 40 days. If the men feel left out here, don’t worry because for the rst time Neeru’s has introduced a collection for men and kids. You will nd casual and formal suits in linen, jute, cotton and wool fabric. Designer wear including Indo-western kurtas as also pathani suits are available along with turban and mojris for men. Basically, you can get a head-to-toe ensemble for any occasion for the entire family in this 15000 sq ft showroom.

Ph.no: 0891- 6669000/ 6669900 Timings: 10.00am- 9.30pm (Open all days)

5

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HYDERABAD

REVIEW

4.5

HEAVEN ON EARTH

T

he moment you step in here you feel you are in heaven. It’s not your fault. You are after all in Jannath. Opened in Taj Deccan this place literally takes you on a shopping ecstasy. A brainchild of Poonam Choudhari and Shalini, Jannath tries to create an aura of luxury of a regal lounge, giving shoppers the charm of royal Indian era and its classy palaces. One gets an array of high-end items here. It has both originals as well as replicas of antique pieces. The stone statues which are replicas of 5th and 10th centuries can impress any art lover. One can’t resist the charm of the art piece crafted from a single block of marble. The artisan took 10 months to complete it. The mirrors of Venice and Murrano glass can be a grand addition to your living room. Equally impressive are Roman chairs and sofa sets in German silver and furniture made with Mother of pearl and teak wood. Jannath has its own Indian craftsmen who create stunning art pieces, clothes and jewellery, following the designs given by the proprietors. The customers can get tailor-made products as well meeting their need and budget. Have a look at those silver-plated products, artefacts like tableware, plates, cups, gurines etc. Priced reasonably they can come handy on any occasion for gifting. One would be spoilt for choices when one looks at its jewellery that includes diamond, gold, rubies starting from Rs.30,000 and fashion and antique trinkets starting from Rs.2000. The internal staircase takes you to the rst oor which displays wide variety of clothing for men and women. It is a mix of ethnic and Indo-western handloom ensemble which include saris, bundhgalas, Kashmiri suits, bandis, jackets, linen shirts, Jaipuri blockprinted kurtis, duppatas etc. Part of its regular earnings goes to a charity. It also works as a platform for upcoming fashion designers as it gives them space to host a day’s exhibition on its premises. Ph,no: 9052480083, 9985045953 | Timings: 10 am to 10 pm (365 days)

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EXCELLENT red | april 2015 | 65


HYDERABAD

REVIEW

EXCELLENCE OF BEAUTIFICATION

W

hen it comes to beautifying a woman in Hyderabad there is hardly anyone who can beat Par Exsalonce Hair and Skin Spa. Credit goes to the lady behind it, Zahra Wajihuddin a licensed esthetician from USA. This facility which has been there since 2012 on Road Number 36 Jubilee Hills has recently shifted to Prashasan Nagar, Jubilee Hills Road No 14.

The new address assures the customer a complete rejuvenating indulgence with its serene location, occupying an area of around 3000 sq ft. Spread across three oors it is the ultimate beauty and wellness service provider in a calm ambience. It has retained its old services that include haircuts, styling, hair treatments which are done on the ground oor. The same space is used for pedicure, manicure, threading and waxing. The next oor is all about skin care and treatment and whole body wellness services. With 13 years of skincare experience behind her, Zahra practises innovative skin therapy on her clients and uses only top of the line prescriptive cosmeceuticals. Skin services include treatment-based signature facials like diamond microdermabrasion, chemical peels for pigmented/acne/aging skin besides customised facial, customised European facial for sensitive skin. Zahra suggests body wrap, detoxication as must tries. The twisting stairs take you to the top oor which has an enclosed and open space reserved for tness. It hosts workshops on yoga, pilates, zumba and belly dancing. Zahra has roped in experts for these sessions. One of the interesting segments is the organic products by Roopa Vatila which is available here. There are packages depending on the skin requirements.

Ph.no: 9848082109 | Timings: 10 am to 8pm. (Monday closed, but will be working only on appointment)

4.5

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REVIEW

5

ELEGANT & EXCLUSIVE

I

f exclusivity is your one and only priority, then nothing can meet this need of yours better than the latest addition of Second Skin called Limited Edition (LE). Second Skin which has been serving the fashionistas of Hyderabad for over a decade now is offering this one-of-a-kind facility on its rst oor. Every item is a master piece. You won’t get a product carrying the same design or pattern in another colour, as there is no second copy. Omitting repetition, the store justies its name LE. It deals in exclusive hand-woven saris and duppattas. The variety of saris include Khadi, Benarasi, Khadi tussar, Kanjivaram, Uppada, pure Zari kotas, hand-painted georgette, Manipuri silks, Pashmina silk, Gechha silk, Rasipuram silk, Temple tussar etc. One of the interesting items is Patan Patola saris for their distinctive weaving techniques. It takes at least three months to weave one sari. It ranges from Rs.1 lakh -Rs.4 lakh. Equally impressive is its array of Benarasi saris, which come in different patterns, designs, fabrics and textures. One can choose from its different variants such as Neelambari, Peetambari, Raktamabari, Swetambari and many more. The store has its own weavers. Hence, from yarn -selecting, dying, weaving to designing everything is done in-house, ensuring uniqueness. There are ready-made blouses too in fabrics like silk, khadi, tussar etc. with a wide range of works and designs. It takes orders on customized saris too. However, they accept orders only on their convenience, depending on the intricacy of the work and the time needed to weave it. Ph: 040- 65761600/65761700 | Timings: 11.00am -8.30pm (Sunday closed)

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EXCELLENT red | april 2015 | 67


NANDAKISHORE JOINS MCI It’s a big celebration time for Dr.Nandakishore Dukkipati! Why not? Recently he was nominated as a member of the Medical Council of India (MCI). A pioneer in the eld of bariatric and metabolic surgery, he is a doctor of international repute. Setting up one-of-its-kind medical institute Live Life, he has been rendering a great service. It’s not just about treating obesity. He has been conducting workshops and activities like Say Yes To Health - an annual health programme for corporate employees; Well Balanced Child- for improving the physical, psychological, medical and educational wellbeing of school children; A Matter Of Fat- a programme for educating medical personnel and doctors. He also holds free health camps for the underprivileged children in collaboration with ‘Prathyusha’, an NGO. He holds the distinction of being the surgeon to perform the highest number of surgeries in South India. The recent honour is a feather in his cap and he made Hyderabad proud.

TAM’S TRINKET GLAM After ruling the hearts of her fans with her milkywhite oomph and acting prowess, now she is out to bedazzle them with her artistic pieces. The mention is about Tamannah Bhatia. Recently the lasso launched her online jewellery design store Wite & Gold. The web portal- www.witengold.com will go live from Akshaya Tritaya. The star didn’t leave any platform unused to promote her brand. Her Twitter Handle is already bustling with thousands of followers. Tamannaah, who is also the Creative Head of Wite & Gold, looks pretty excited about her new venture. However, it raised many speculations among her fans who ask ‘Is it an end to her lmy career?’ or ‘just a smart trick to be in the limelight?’ It appears she doesn’t have many lms in her kitty. If so, Tam is certainly making some smart moves and the heroines whose careers are nosediving can pick up a tip or two from the lady who manages to be in the limelight, even when the arc lights are dimming. SHIV KUMAR, A NEW HOPE Election of Sivakumar Gunturu, Managing Director of Maple Software Pvt. Ltd as the Vice Chairman-CII Andhra Pradesh from March 2015 could not have come at a more opportune time. It is heartening to note that the privilege has been given to Vizag despite a tough competition. The state is suffering from bifurcation trauma. The industry, especially IT sector, is plagued with innumerable problems and has been crying for attention. In a situation like this all eyes naturally turn to a strong and apex body like CII. Entrepreneurs believe that dynamic and all-powerful confederation can come out with some plausible and efcacious solutions to give that much needed shot in the arm to the state’s industry. Being at the helm of such a body is certainly daunting. Shiv Kumar, who has already been on many prestigious panels in CII, is a past master in handling many contentious issues, acting as an effective bridge between the industry and the government. So Vizagites are pinning a lot of hopes on the team of the new state.

BOUQUET & BRICKBATS FOR SWAMY Some unknown person threw a stone at Kolagatla Veerabhadra Swamy, while he was addressing a meeting in Vizianagaram. This incident came as a shock to the leader who is basking in the glory of the MLC post. The angered YSRCP leader in a ery speech warned the opponents severely and used harsh words. He said that the person who was responsible for this incident will be taken to task. The talk goes on that some disgruntled members of the party are behind this attack. Only the other day there was jubilation in the party cadre when Jagan named Swamy for A.P Legislative Council. At the same time there were a few voices of dissent too. Some YSRCP men were nettled because Swamy was given preference over senior and more experienced leaders. It may be recalled that Swamy sacriced his MLC seat and Congress to join YSRCP and unsuccessfully contested the 2014 elections. Jagan, kept up his pre-election promise to Swamy and returned the favour.


VIZAG

IN

SYNC WITH

SUCCESS By Ranita Ray

Shoot by Dhana Vijay

H

e had all those emblematic qualities expected of entrepreneurs, i.e. determined, creative and focused to reach towering goals. Not surprisingly Kaushik Vaishnav found himself joining the bandwagon of Start-up companies. There was nothing that could stop him from becoming one of the key players in the region. Quiz him about his journey and you will get to hear some interesting episodes. The most fascinating of the stories is of his father joining his business and not vice versa. For a man of his age, it’s quite an achievement. Isn’t it? With his dream venture Unisonn, which is now almost a six-year-old reality, he is setting new records in the eld of construction chemicals, cooling towers and pile foundation.


Base In our family we are quite a mixed lot. My great grandfather was a doctor, grandfather was an academician and father, Mr. K.K Vaishnav was a civil engineer. I turned out to be the rst generation entrepreneur. After obtaining a B.Tech degree in Electronic and communication from Pydah College, I left for the US to pursue masters in the University of Mississippi. In 2009 I was India bound and in the same year I launched my company Unisonn Driving Force I always wanted to do something related to civil engineering. But my father was not in favour of it. So, I had to select electronics and communication and made it to Satyam through a campus selection. However, after attending its one-week- long induction session, I realized I could not connect to their working style. That’s when I decided to oat my own company. My logic was, being self-employed; rstly one has immense freedom with respect to work strategies; secondly, one has to own up for his/ her mistake, and at the same time can enjoy rewards of a good deed. Unisonn started as a construction chemicals manufacturing company and the very next year it diversied to industrial construction with a specialization in cooling towers and pile foundations. The main reason behind choosing this specialization was my father. Witnessing my passion in the eld, he came forward to mentor me. He had three decades of experience in the eld and worked with brands like Paharpur Cooling Towers Ltd, Gammon India. I wanted him to join my venture. He was working at a senior management position at Hamon Shriram Cottrell in Mumbai, I could not lure him away from it as he was beyond my budget. He eventually joined Unisonn in July 2014. Christening Cue The word ‘unison’ struck me when I was in seventh standard. It means to be

together. Nothing works unless you are in sync with one another. Well, the double ‘n’ is added to please numerologists. Even our tagline says ‘undeterred unanimity’, stressing that it is always a team effort which takes any company to success. Challenges The very rst hassle was nance. It appeared as a great risk to my father who cautioned me stating “If you fail in the initial years of your career it might pull down your condence so much that you might not be able to stand up

Bayfront Horse club, who was just an acquaintance then, helped me with the balance amount. He was also a great inspiration to me and I learnt the basics of business from him. However, my struggle didn’t end there. For our core competence, i.e. the construction chemicals, we are a franchise of a company called Fairmate Chemicals Pvt. Ltd. It has a very strong presence in north India, but no existence at all in the southern part of the country. Names like Sika, BASF, Forsoc are the market leaders in the region, who were giving us tough competition. We tried the catch line- “try us, if not satised, you have alternate options.” It worked, I succeeded in cracking deals. Strategy In the initial years, I used to work like an employee. Even now for many of my clients, I am just a representative of the company. I found it was easy to handle the transactions that way. When it comes to my employees, I am no boss. We are a team. I keep telling them, “I am a servant to the company, and there is an ample room for sharing new ideas and suggestions.”

again.” But my decision was cogent. Nevertheless I followed his thumb rule, i.e. one’s personal contribution or investment should be only 10 percent of the project value. I was left with the herculean task of raising the remaining 90%. At last one bank sanctioned me half the requirement. I was forced to restructure my budget. Of course, I don’t blame anyone as apprehensions are quite natural when it comes to supporting a venture which is in a virtual state. I could show my plans and dreams only on paper, nothing on the ground. To my good fortune, Mr.P.Srinivas Babu of

That Extra Mile We deal with around 380 products in chemical construction, like anticarbonation paints, crack repair chemicals, waterproong. I was happy to learn from Mr. Bhavesh, owner of Fairmate that in this genre his company was the only rm with Indian origin, rest of them thrive on tie-ups with foreign companies. On paper all I had to do was to sell the products, qualifying its competitive pricing in comparison with others. Next I had to convince them on quality. I thought I had won half the battle as pricing plays a crucial role in capturing the market. But I soon realized the reality. Despite these positive factors in my favour, my success in the market depended not only on the sale of products but on their correct application as well. If the man on the job doesn’t apply the product properly, the client complains about the product. This was affecting my credibility. That was when I decided not to stay restricted to supply, but take up application too. red | april 2015 | 71


Proud Project Over the years the company has handled numerous projects and each time set a new benchmark. We are very proud to have bagged the coveted project of Bay Park Hotel. Another proud project was the 180 meter-tall cooling tower of GMR in Raipur. It was quite a challenging task and we had to complete it in ve months. A major share of the credit goes to my father. Without him it would have been just a dream. USP Unisonn is not just about earning money, but also about valuing relationship with clients. On the Cards We are expanding in terms of scale and variety which require us to shift base from Autonagar to Gambheeram. We are planning to get into retail for our in-house construction chemicals. In retail industry, earning a brand name is important and we have reached that stage. I am taking another plunge in a totally different eld, i.e. pyrodiesel. It is about producing diesel from used tires. It is a joint venture and we have set up our factory in Achyutapuram and operations will start from next month. Later this year I am planning to get into solid waste management. Advice Frankly speaking, pardon my being a bit selsh, I don’t want anyone to enter this eld. There are many who talk about stars, but only a few will hold your hand and take you there. So don’t go by words, be logical and practical. Do your groundwork, before getting into this trade A LEAF OUT OF HIS DIARY 06.30 am -07.00 am - Get up. Read newspaper. Just a glass of milk is my breakfast and off to ofce 9.00 am- 11.00 am: Site visits 11.30 am: At ofce 2.30-3.00 pm: Lunch at home 4:00 pm: Back to work 7.30-8.00 pm: End of working hours Usually on Mondays I have a lot of

activities as a Round Tabler. Day ends by 10.30. 11.00 pm postdinner. Saturdays are ‘me time’ besides meeting friends at our favourite spot -the Park Hotel. Sundays are for long drives and reading. SHE IS A BUDDY: KAUSHIK Karishma and I were classmates in school, but never felt anything romantic then. It was only when she left for medicine and I for my engineering, we realized there is something more than just friendship between us. We are happily married for three years now after a 13-yearlong courtship. She is not a typical wife and remains a friend of mine. She has been a great strength throughout, even in setting up my venture. In fact the tagline of Unisonn- Undeterred Unanimity- is her creation. She is also my biggest critic as she is absolutely candid. True to her name, she is magical for me. FEW OF HER THESE ARE A ES FAVOURIT Food- Anything Colour- Red

different. He has that mute laughter and when I laugh the whole room reverberates. We began as acquaintances, became friends and good friends over two years and it took a while to realise the affection we had for one another. He is very ambitious and many a times bites more than he can chew. He is quite a social buttery (very unlike me) and enjoys time out with his friends. I have known Kaushik for 15 years now and this gave us the benet of having a lot of common friends thus saving us the conict of interest often. He is seless and that rare person who values relationships above the rest.

FEW OF HIS THESE ARE A FAVOURITES Food: Maa aur Biwi ke haathki khichdi and Cheffy( Executive Chef, The Park) ke haath ka bisibelabhaat. Colour: White Attire: Formal clothes (There isn’t anything casual about him) Labels: Tommy Hilger, Hugo Boss, Blackberry (linen stuff), Armani, Montblanc Car: His Hyundai Elantra Movie: He watches so many and is a sucker for emotional and romantic movies and slapstick Telugu movies Passion: Pens, perfumes, crisp clothes and leather belts. Now a Blackberry loyalist.

Attire- Indian Brands- Biba, W Movie- English ones, P.S I love you Actor- No clue Hobby- She is a dog lover and loves to spend time with them, listening to music WE LITERALLY GREW UP TOGETHER: KARISHMA Cropped dishevelled hair, a slate grey pleated skirt, a digital wrist watch and sandals……a fresher I enter the room of class eleven students and make myself comfortable in the last bench. Diagonally opposite I see a boy with oiled hair with not a strand out of place, not a crease on his clothes, with a mobile (which was a big deal back in 2001) and a laptop bag. Weird it was, but that was how we met. He was that guy who didn’t miss a single day of school, was never late, and never missed the bus. We two are completely

The word ‘unisonn’ struck me when I was in seventh standard.


Shoot by Dinakar Pamu

HYDERABAD

Jewels of Manepally By Ranita Ray

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hey have become an indispensable part of Hyderbadis’ life for the past 125 years. Be it engagement, wedding, baby shower, birth or house warming; they are there, present in every occasion sparkling on the ngers, shining on the waist, dazzling on the ears or glittering on the neck of the denizens. Manepally Jewellers are not just a vintage brand but an extension of almost every Hyderabadi’s life. The men behind this trinket heritage have stories that include not just their individual journeys but also of the evolution of the city’s jewellery culture over the century. Here we have the captain of the present Manepally team, Mr.Ramarao Manepally and his two key players Muralikrishna and Gopikrishna. This father-sons team has tamed the kinetic market effortlessly.


He is an expert who has all answers about jewellery on his nger tips. He became the sole torch-bearer of the business which came to him passing three generations. “I am 60+ and waiting to see my grandchildren to chip in. I know there is a long way to go,” says Manepally Ramarao. An excellent artist as well, off-work this veteran trader nds himself before the canvas. The Origin The enterprise was started in 1890 by Manepally Raghavulu, my great grandfather in Sarafa Bazar, Secunderabad. In the next generation the late Mr.Muthyalu took it over and he was succeeded by my father Mr.Subbaiah. Then it was my turn. We settled in Hyderabad since 1845. Quite obviously I was literally brought up on trade. In 1973, after completing my graduation, I joined the State Bank of India and worked for three years. Arrival of my two sons made me enter steel and iron business too. I wanted one of them to work in our family trade and the other in the steel business. Though I was running it with considerable success, I had to take over our jewellery business in 1991 because of my father’s ill health. Since then I am here and these days I look after nance, accounts and taxation. Trade in Yesteryears It wasn’t very favourable. Government had introduced the Gold Control Act in 1963-64 and it was in force for almost 25 years till 1990. Hence the jewellers had to face a lot of harassment from excise department and everything was under the governmental control. It was only after the late P.V Narasimha Rao became the Prime Minster that things changed for good, as he opened the doors for liberal business. Competition & Rivals Competition is inevitable in any business. However, I never consider anyone a rival.

Everyone in this trade chalks out his own strategies. Ours is to earn and maintain the trust and faith of customers with right values and quality. Quality Assurance I can proudly say we were rst in the city to adopt BIS hallmarking and I was the one to take the initiative in our business. All our products are hallmarked, which means we assure third party and government guarantee on each and every product. From the manufacturing unit, our products directly go to the hallmarking center. The next level of scrutiny happens at the state-run-qualitycontrol bodies. Once it passes through the stages of authentication, it bears the government’s stamp, hallmark emblem, our brand’s logo and the year of manufacturing. Only after this rigorous certication process, it is on our counters for sale. Favourable Conditions For the past couple of years government is not encouraging gold business. A major factor is current account deciency (CAD) and the government feels it is because of the ever-growing demand for gold in our country. Gold- crazy Indians are bulk buyers and keep on purchasing it. To meet the need, government has to outsource gold from global market and has to pay heavy foreign exchange which results in CAD. It wants to control this situation by allotting fewer funds for gold. This naturally has affected the trader. But there is a ray of hope at the end of tunnel. Government has oated a proposal this year, under which it will accumulate the yellow metal from public like old gold, especially from temples where huge quantities are lying idle. It will start procuring this through banks and in return the owner will be paid interest. This will meet the requirement of both the merchant and customer, reducing the dependence on imports.

Advice There is no substitute for hard work and honesty. Lay a strong foundation and believe in step-by-step growth. Here trends change pretty fast, so observation of the market and thorough research are a must. Prediction Gold will always be great as investment and people keep it as the last resort for the rainy day. As an asset it has easiest liquidity and you can liquidate it as per your unit requirement. Thus, jewellery business will never die. It will grow. My Sons Are Gems: Ramarao Murali and Gopi are my proud possessions (laughs). They are my strength. There is only three years of age difference between the two, but both have same level of maturity. They have taken the responsibilities of both home and work with elan. This has reduced my burden and I can retire anytime. The only principle I gave them is – “keep ego at bay”. I must say they follow it to the letter T. They have picked up the best of me and my wife, but have their own individual traits. This not only rounds off their personalities but helps them build a healthy team. Murali is a leader with a sharp mind and understands the dynamics of business. He is an innovator and keeps experimenting. Gopi is a great follower, who complements his brother with his alertness and can instantly spot lacunae.

red | april 2015 | 75


The higher you reach, the more you nd newer peaks.

ADDING A NEW ANGLE

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eing the eldest born in the fth generation of Manepally clan, Muralikrishna comes across as a perfect man to shoulder the responsibility. With his vast knowledge about patterns, trends and popular demands, he takes care of manufacturing and designing department. Entry of New Blood For the past four-generations in our family, it has been only one son who has been managing the show singlehandedly. We are the rst team of two brothers running the business. Both of us formally entered our business in 1994. From the year 1995 we changed our business into a readymade retail store. Before that it used to be a trade of made-to-order jewellery which ran for over a century. Every business needs upgradation. We took the lead to transform it following the dynamics of the market. Specialized Study The technical-knowhow of the business was naturally passed on to us as we were involved in it passively right from our school days. I joined my grandfather by helping him every day for three to four hours when I was in the seventh standard. I grew up playing with precious gems and metals instead of toys (laughs). I knew I would be the next to shoulder the responsibility. I pursued masters in gemology and it gave me a further insight into the trinket designing. red | april 2015 | 76

Changes Observed Earlier people used to consider jewellery as an investment and were more concerned about the quality. But in recent times they delve into every detail - its make, design and pattern. Everything counts today. We need to change accordingly. Our exclusive in-house craftsmen and designers are in sync with the change. We are experts in providing exclusive handmade jewellery, which is the in thing now. Profit Punch My investment has gone up ve times and it is higher than it is in any other trade, where usually the stock value diminishes. In 1995 gold was less than Rs.500 per gram. Today it is around Rs.2,700 per gram. This shows an annual 15-20% growth in the past 10 years. Any trade which witnesses 500 per cent of appreciation gets into a correction mode. Gold is in a correction level. But, in coming few years, it will bounce back reaching Rs.3,500 per gram. The diamond market too experienced a great hype of 80-100% appreciation in the past decade. During 2010-2015 our business got good support from diamond jewellery. Diamond is affordable now. We have customers, who come for gold shopping but turn into diamond buyers. They don’t mind paying just another Rs.4000-5000 extra. We earn prot by churning out volumes with limited margin. Challenge from Workforce We never faced it. At present there are about 100 people working with us directly and nearly 300 others are associated with us indirectly. My craftsmen have been working for generations with us. They are our asset and the backbone of our business. We respect our craftsmen and staff. They are part of the Manepally family. A man can give his very best only when he is completely satised. Our present turnover is roughly

around Rs.200 crore per annum and it is all because of our craftsmen’s dedication. Expansion We are planning to open a new branch in Punjagutta within six months. I have a few things lined up for 2016-17 like launching multiple stores with an exclusive line in diamond jewellery in Hyderabad. In 2017-18 I intend to venture out into Andhra Pradesh. Suggestion to Newcomers Entrepreneurship is vital for any country’s growth. It is that platform, where you can be successful and create employment for many others. By supporting one other you can progress as a team. Eventually you help the nation to be nancially stronger. To reach this goal, the government has to be entrepreneur-friendly. The jewellery eld requires delicate handling, with prime importance given to building customers’ trust. This can be accomplished only through sincere dedication and commitment. A LEAF OUT OF HIS DIARY7.00 am: Day begins with workout for an hour. 10.15 am: Reach store to spend the following 12 hours. 9.00 pm: Store closes. Back home, have dinner with the entire family, as ours is a joint family. I never spend my day in an unplanned manner, thus everything needs to be scheduled beforehand. Sunday is dedicated to the family. We have a farm and mango garden of around 40 acres area located about 35 km from the city. A part of it is used for paddy cultivation too. I love to spend time there involving myself in agricultural activities. I try to be there at least twice a week. We are pucca vegetarians and teetotalers, thus we enjoy more of family functions rather than hitting pubs or clubs.


FACE OF THE BUSINESS

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orn in a family of veteran jewellers and experts, the younger son Gopikrishna is content with his in-house training. Claiming that he inherited his business acumen from his father, the young entrepreneur gives a major share of credit to Mr.Ramarao. “You can say I am the face of the store (laughs). I am responsible for customer handling,” he says pointing out his role in the business. Specialty of Manepally It is our wedding collection. When a customer enters our premises, he need not look elsewhere because he/she gets everything under one roof - right from a tiny nose-pin to elaborate pieces like vaddanam. Moreover we offer mind boggling variety of designs. From the regular gold, silver to temple, antique, kundan, pearl- you name it and we have it here. Manepally is known for affordability without sacricing high quality.

well as 2016 market. Since handmade jewellery is time taking, we have to prepare much in advance. Though Mumbai is considered to be the trendsetter in Indian fashion and jewellery arena, Hyderabad has its own traits, i.e. heavy gold and gems jewellery following the Nawab culture. People happily wear a kg or two of gold during weddings. Of course we do get present-day customers who like light-weight design-oriented ornaments and we cater to them as well.

Being in the Race We keep hearing of a new store opening every second day. But trust me that kind of stores can never compete with us. They have same kind of jewellery which ten others of their kind have. What customers look for is creativity and uniqueness. Most of the products others have are machine-made and casting mould jewellery. It is tough to get handmade products. No one can beat us. Our focus is not just on Hyderabad market, but the global one. This keeps us ahead. At this stage, I don’t consider online business as a threat. It might be a situation in coming years. But for now, web shopping is ne for casual jewellery or for light-weight gift items. But if it is about heavier or wedding trinkets, an Indian customer would like to feel, try and buy.

Beauty of Gold I reiterate the trends are ever changing in this eld. The beauty and best advantage of gold is that we can re-use it, with marginal loss of making charges. It’s a part and parcel of the business. Gold or silver can be re-shaped and re-moulded.

Trends There is a drastic change in customers’ taste. Kundan, nakkas, nizam and antique are the rage now. At present we have completed our R&D report, studying customer’s requirement and preferences for current as

Jewellery Introduced We introduced ‘Star collection’. These are exclusive and stylish ornaments having pieces in diamond, Italian setting, uncut and unpolished mix, kundan, south sea pearls and various fusion-made. One gets whole range for weddings like chockers, long chains, jhumkas or chandbalis etc. CSR For the past 10-12 years we have been supporting the cause of free education for children. We believe youth is the future of our country and they should get the basic education to progress. Besides this, we render our support to our staff and help them in hours of need. Last year we have started Manepally Charitable Trust and with it we

The jewellery eld requires delicate handling, with prime importance given to building customers’ trust.

are focusing more on developing old age home. Words of Guidance If you love your work, no one can ever stop you. You need to enjoy it. Make it a passion. Analyze thoroughly. Be focused! There is no end to the business. The higher you reach, the more you nd newer peaks. A LEAF OUT OF HIS DAIRY 7.00 am: Waking time 7.30- 9.00 am: Read newspaper, go for a walk or hit the gym 9.30 am: Reach ofce 10.00 am: Visit the workshop 11:00 am: Start working at the shop. The work goes on till we close last transaction by 8.30 pm. Next one hour we tally the transaction of the day. 9.30- 10.00 pm: Back to home. Day ends by 11.00 pm During the busy season, the day starts a little earlier and gets over a bit later. Saturdays are busy days. Sunday is purely for the family. If I get extended holidays, I visit our farm or some park where I fulll my passion of Wildlife photography. red | april 2015 | 77


I H S RA

nt most t she spe stay a th e v lie be d to o preferre few would na today, a shy teenager wh , Rashi’s n a h K i h s g. From ok at Ra s one’s eye hen you lo hood with a ‘fat’ ta the apple of every leased Jil, she ha e the re ild g y h in tl ys b c n a m e o lw c c a e re of her b ld e u she wo dows, to l. With th ace of the in the sha been phenomena er, but for her fans ade. Finding no tr ongs, out item-s actor in h ation has usagusala transform nother side of the avati of Oohalu G t on to quiz her ab n h a e b explored ded, lovable Pra alls herself, we w n. o a c strong he at she repeatedly reen kisses. Read c introvert th and sizzling on-s s boyfriend Nair By Neeta

L L I R W H T red | april 2015 | 78


What are your expectations from Jil? There is a perception that in a commercial film the female lead only has to look glamorous. I can assure you that I have a performance oriented role. Don’t go by the songs alone, Savitri is a very strong character and the role is any actor’s dream. She is a spoilt brat, happy-go-lucky and doesn’t think twice before saying anything. I was initially very scared to play this role because I am a shy person in real life. Somehow I pulled it off, don’t ask me how I did it (laughs). A lot of people told me I had turned into a glam doll and that they miss seeing the Prabhavati of Madras Café on screen. Now that Jil is released, I am sure they will have no such complaints. Isn’t your statement contradictory, considering that you have recently agreed to do an item song for Akhil Akkineni’s film. No, it is a rumour and I have been reading it everywhere. I am so glad that you asked me. No such offer has ever come to me and these are all false reports. Your liplock with Gopichand in Jil has created a huge buzz It is not a liplock or a passionate kiss, it is just a peck. Not that I am against liplocks in films. I think they are as normal as scenes where one laughs. We unnecessarily fuss about it. From Delhi to Mumbai to Hyderabad, how has the journey been for you? Honestly speaking, I do miss Delhi because I have my family and friends there. However, as a city I like Hyderabad more. I may even consider settling here. My journey has been very unpredictable. Not the one to believe in destiny, I always thought that if you work hard you can always change your luck. But when I now look at myself, I feel like I am destiny’s child. Be it modeling or acting, I never had to struggle that much. The manner in which I found my way into this industry is surprising to say the least. How did you land your first role? Soon after I started modeling in Delhi, my agency merged with a celebrity management firm in Mumbai which asked me to shift base. I wasn’t too willing but another friend of mine was also moving to Mumbai, so I decided to go with her. Incidentally my parents were very kicked about the idea. My father always thought I spent too many hours studying (laughs). A month later, in Mumbai, I got my first ad for Tata Sky. The casting director of Madras Café spotted me in the ad and called me for an audition. I was sure I won’t get the role, it was opposite John Abraham. But as destiny would have it, they called me in a week’s time and said I was finalized. Were you nervous when you shot the first scene with John? Not at all, I have never been very star struck. Of course I respect John but when I met him I didn’t feel ‘oh my god I am working with such a big star’. When it comes to acting I don’t get nervous, regardless of who is in front of me (pauses)… Maybe I am a little nervous off set, but when the cameras are rolling I become the character.

You both started your career as models, did John give you any tips? He just told me ‘you should be who you are, don’t change and never listen to anyone else. If you are good at acting you will make it’. Why did you choose a Telugu film after Madras Café? Initially you don’t choose a script, the script chooses you. Also, to be honest, after Madras Café I wasn’t flooded with offers. Yes, they appreciated me as an actor but the journey from then on wasn’t too easy. That is when Telugu happened. I only associated Telugu films with song and dance but when I read the script of Oohalu... I was blown away. It was an amazing story and I got to play an equally amazing character. I realized that they make good cinema here as well. Today if there is a better script in Tollywood, I would do that over a Bollywood film. Was language a barrier when you entered the Telugu film industry? It wasn’t but it did scare me because my first film had a lot of dialogues. I have a Telugu speaking friend who helped me with the script. I don’t know how, but gradually I just picked up Telugu. When you are surrounded by people who speak the language you tend to learn it very quickly. Do you speak Telugu fluently now? Yes, sort of. I had recorded a song for my second film in the language. I can form sentences on my own but am not very confident that I am saying the right thing (laughs). But hey I totally understand when someone is speaking in front of me. I would say I am 60% there. red | april 2015 | 79


Incidentally when I shot my first scene in Telugu after completing the workshops, the director was worried if I could pull it off. But when I gave my first take the people on the sets were shocked to see that I speak like a Telugu girl. My English also has a Telugu accent now. At home I sometimes subconsciously switch to Telugu and my parents just stare at me. They tell me that I belong in Hyderabad.

Liplocks are as normal as scenes where one is laughing or eating

You had once commented that in Telugu films, heroines are reduced to just dancing dolls. Yes, I did initially feel that but after Oohalu Gusagusalaade was offered to me, my perception changed. It is by all means one of the best roles I have played.

RAPID FIRE You look best on screen with: Naga Shourya, my Oohalu.. coactor, we have great chemistry

Talking about heroines, you will be sharing the screen space with Tamannah in your upcoming film, Bengal Tiger. Do you fear competition?

The hunk of Telugu cinema: Mahesh Babu Favourite film you starred in: Oohalu..., it is very close to my heart

Competition would be the wrong word. Tamannah is a very experienced actor, there is a lot I can learn from her. I am a very secure person, you won’t ever see me worrying about whose role will be appreciated more. I will try to do justice to whatever role is given to me. I think I will have a good time on the sets. Any non Telugu speaking actor you admire? It has to be Tamannah, when she came to this industry she didn’t know Telugu, but if you hear her speak now, you would feel that she has always lived here. She belongs here. You are a popular name today, how do you deal with stardom? Oh not very well. Let me tell you an incident, the first time I went to Tirupathi, the entire road was blocked by my followers. They were calling me Prabha and not Rashi, hopping all around me. I was told earlier that I have some loyal fans but I didn’t know that they were so madly in love with Prabhavati, the character I played in Oohalu.... I had around 40 body guards around me but even they couldn’t control the crowd. I wasn’t

Little known fact about you: I was a geek and a topper in school Your father wanted you to be: An IAS officer Most comfortable in: I am a pajama girl when I am at home overwhelmed or happy instead I started crying. I just couldn’t take it. My manager was surprised, he said I should be happy to have such a great fan following. But I just couldn’t digest all the attention I was getting. As a child I was very fat, shy and preferred to be in a corner. And then suddenly I was put on this pedestal, turning into the apple of everyone’s eye. I am still not very used to such attention. Tell us about your childhood Like I said, I was very shy and developed cold feet on stage. The confidence with which I entered the film industry shocked my friends who had never seen that side of me. Are you dating anyone? I am not but I want to, I have been single for the longest time. My friends have lost hope in me. They constantly keep asking me how I can’t find a single guy, when there are so many goodlooking men in this industry. Nobody is interested in me, I don’t know why (laughs).

You will mostly spot me in: A-line dresses with no accessories A rumour about yourself: That I am signing another film with John Abraham Director’s diktat or improvisation: I improvise Awards: Public reaction is more important About being on Red Cover: I am very excited, heard so much about the magazine Decode Red: It symbolizes passion and it is also my favourite colour Message to fans: Won’t ever disappoint you.


SC PE IN TO ta Nair

VIKAS

Shoot by Dinakar Pamu

By Nee

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orn and brought up in Vizag, he dreamt of making it big as a music director some day. But with no godfather to ease his exhaustive journey, he had nothing but his talent to take him through. Luckily he met renowned film producer Dr. D. Ramanaidu in a chance encounter, five years ago. By the end of the discussion he saw himself inching closer to his dream. Today, at 27, he is three films old and working on several prestigious projects. Vikas Kurimella tells us about his musical voyage. How did you meet Dr.Ramanaidu? My father Mr.K.M.Rao is the Group General Manager at Hotel Green Park in Vizag. One day I saw Mr.Ramanaidu walk into the reception area. Couldn’t believe my luck, I rushed and gave him the CD of my music recordings. He liked it and asked me to compose music for the documentary based on his own life. Called Dr.D.Ramanaidu’s Life History, it was screened in many film clubs and

viewed by several celebrities. Suresh, the director of Jaabilamma was one of them and he gave me my first feature film as a music director. What is your most popular composition? The ‘Made in India’ song that I composed for the film Mythri gave me a tremendous response. It got around 11 lakh hits on Youtube. I still remember vividly the reaction I got from the crew. After composing the song, I reached the location where Sada and Navdeep were shooting. As soon as I entered, all the unit members started clapping. The song impressed Navdeep so much that he recommended me for two more films that are yet to release. When did you realise that you want to be a music director? If I had to pick one moment which kind of opened me to the idea of taking up music as a profession, then it has to be this. When I was in the 11th standard, one day I along with a friend was outside

watching the rain. The climate was lovely and as if on a cue, we both started humming songs one after the other. It just came naturally to me and that is the time when I realized that I can compose music and sing too. I was musically inclined even before that. I used to play guitar and keyboard, but like any other teenager I would sing the compositions of other artistes, the popular ones. But in Class 11, I felt I should make my own music and thankfully in three years I got my first break. How did your parents react? Even though I had made up my mind to become a music director I did not discontinue my studies. It was always there as a back-up. I did my masters in Pharmacy. But I was sure it won’t be my profession because I am not an average 9 to 5 guy. Neither am I employee material & believe me, I am definitely not humble (laughs). So when I told my parents, they were very supportive especially my dad. My mother also started believing in my music after I played a couple of jingles for her. So I didn’t exactly have to be a rebel to follow my passion.


Who was your inspiration? A.R.Rahman, I am a big fan. But to tell you a secret, I think I am an inspiration for many creative souls from Vizag. There was hardly anyone in this field from Visakhapatnam when I entered the industry, so there was no success story back home that could inspire me. However today, after I came to Tollywood, I see many names from Vizag, some heroes and others music directors. I want to believe I inspired them. Apart from music, what are your other hobbies? Cricket. I was the captain of the under -19 team from Vizag. I still play the game. Also add Billiards and Snooker to that list. I regularly play both the games. What are your upcoming releases? The first one is Siva starrer Seetharamula Prema Katha which is being presented by Padmalaya studios. So far it is the biggest banner I have worked for. I just recorded the title song. The film will hit the theatres by July or August this year. I am also working for Raghu Chakravarthy’s untitled film and Ravi K.Sharma’s next.

the music for the same. The video will also feature me (smiles). I will be including romantic tracks, melody, hip hop – many different genres of music in that one album. It will be as good as a jukebox. Before that, will we see you lend your voice for a film song? It is on the cards. I may be recording a song in my voice for Ravi K Sharma’s untitled film. It is a romantic number and mine would be the hero’s voice. The name of the lead hasn’t been finalized yet. How about stage performances, most artistes do live shows to connect with the audience. Will you too? I would most probably be doing a live concert in USA in mid August. It will be organized by Netranjali ads. I am very excited. This is the first time I would be performing for such a large audience abroad. Which song do you wish you had composed? It is a beautiful song from Ye Maya Chasave, an A.R.Rahman composition. Given a chance I would love to add a little fusion to the track. The song is very westernized. Who is your favourite singer? It has to be Shreya Ghoshal. Incidentally I am recording a song with her for Ravi K.Sharma’s film. I always wished that she lent her voice to one of my compositions.

Are you planning to record your own album? I am indeed planning to record one. Hope to release the video in 2016. I would be singing and composing

What is your forte? Every film that I composed the tunes for has been very different from the previous one, so my music didn’t have to be restricted to a particular genre. That is how I always wanted it to be. My music should be refreshing and should touch people’s soul. I have learnt Hindustani and Carnatic music but I love all kinds of music. What kind of music do you like to listen to when alone? I prefer to compose music and not listen to it when alone (laughs). I also like to sing. I sang the chorus for Mythri, the ‘Made in India’ song. Is the Telugu film industry receptive to new talent? I sailed through because of my hard work. But that apart, talent alone doesn’t help anyone survive here, one should have contacts. There is always politics. There are competitors who would purposely quote a lesser amount just to grab a project from you. What is your ultimate goal? I want to create my signature style of music. For example, when you hear a track by Rahman, you immediately know who composed it, even without seeing the credits. Similarly, in future I want people to instantly identify, just by listening to a certain track, that it was composed by Vikas Kurimella. red | april 2015 | 83


VIZAG

eve LEADING LIGHT ON ACADEMIC PATH

By V. Sarada

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here she is in an unadorned room, amidst a urry of activities and hordes of people- anxious parents seeking admission for their wards; students frantically poring over books; teachers soliciting guidance and administrative staff getting documents signed. Yet she goes about her work with cool composure. Neither her brow creases with impatience nor does her mouth twitch in irritation.

Shoot by Dhana Vijay

In these days of pomp and show, when principals can be met only on prior appointment and in the air-conditioned comfort of heavily ‘interiored’ ofces, Dr.Kantipudi Vijaya Lakshmi, FounderPrincipal of Vijayam Techno School is certainly a class apart. She is simple, elegant and competent. If the love and respect one earns from students are an indication of the success of a teacher, we get an ample evidence of it in the eyes of the students who look upto her as she walks along the corridors, looking for a relatively quieter place for our tete-a-tete.

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The following interaction reveals many amazing traits of this ever-smiling lady, who took giant strides in the eld of education, effecting change in many young lives. Most striking of them is her knowing each and every student by his/her name. Ask her how she manages to do so, she returns with, “Why not? Don’t we remember the names of our family members?” Equally surprising is her ability to recount events, whether they are recent or remote, with the exact dates of their occurrence. She can, with her photographic memory, trace her 25-year-journey to the last detail. But trying even to encapsulate it is sheer audacity on anyone’s part. Hence we capture a few glimpses of the erudite scholar’s life. Excerpts The beginning One of ve children of Mrs.Kantipudi Anasuya and Mr. Janaki Ramaiah, Dr.Vijaya Lakshmi, had a happy childhood. She seemed to have inherited the intellectual genes of her father, who was selected in the rst Service Commission examinations held in 1956. Mr.Ramaiah retired as Deputy Director of Printing Press, Kurnool, after a distinguished career. “I was good in dance and sports, besides academics. Much to the chagrin of my parents, I did not go for MBBS, though I got through the entrance test with a good rank. But I promised them that I would prex ‘Dr’ to my name by earning a Ph.D. Belonging to an orthodox family, I was not allowed to go out of the town and had to make do with the subject, economics, available at the local PG centre. I emerged with ying colours and a gold medal. Later I earned my M.Phil and Doctorate degrees. I worked as a lecturer in Krishna

Devaraya PG Centre for three years. My marriage to Mr. N.V.V.Chowdhary, a builder, brought me to the city of destiny in 1993. To start with, I served as the principal of Ravindra Bharati College and moved to Chaitanya College in the same capacity. Then, came my protracted stint (1995 to 2011) with Vignan Vidyalayam. I saw it born with a mere 28 students. ” Turning Point “I strived hard to build Vignan. I remember how I worked till the night before I went into labour and resumed duty leaving my 29-day-old child in a day care centre. I left Vignan with a proud feeling that I could build a 4000-strong institute of great repute. Then I reconciled to be a full time house engineer,” she recounts. Little did she know that it was not to be. In the meantime, the news that Dr. Vijaya Lakshmi was going for a new venture went viral. A group of her alumni took her by surprise by giving an advertisement in Eenadu newspaper which read- “Congratulations Beloved Madam and all the best for your new venture.” Next day she was ooded with hundreds of inquisitive phone calls. “That sowed the seed of Vijayam,” she says with a happy smile. Miraculous Blessing “I was desperate to get my project blessed by Bhagwan Sri Satya Sai Baba and went to Puttaparthi. By that time Baba, who was indisposed, stopped giving darshan. I stuck to my post at the venue where usually He used to bless His disciples, while all others left. It was nothing short of a miracle as Baba entered Prashatni Nilayam, his car window was lowered, He looked at the school documents I was holding up and said, “Bangaru, Banguntundi”. That was the last physical darshan I had of Baba,” she narrates with an emotion-lled voice.

Progress Sheet The calls she was inundated with on the day the advertisement was published, got translated into 612 admissions, giving Vijayam an incredible launch. Prof. Beela Satyanarayana, former Vice-Chancellor, Andhra University, who inaugurated the school was much impressed and predicted a tremendous success for it. Now it is three-years old and 1800 studentstrong. Following both CBSC and state board curricula, it runs classes from nursery to 10th standard. The school has earned the rare privilege of being the 10th Board examination centre right from its second year. Competition It is a dog-eat-dog contest with schools of various genres mushrooming all around. Of course, that doesn’t perturb the lady who rmly believes in the word of mouth propaganda. “Nearly 75% of my students are either kin or friends of the present or former students. It is our service that speaks for us,” says Dr. Vijaya Lakshmi, a picture of condence. Composition “It is a mini-India here as we have students converging from as many as ten states- Odissa, Karnataka, Tamil Nadu, Chhattisgarh, Madhya Pradesh, Bihar, Uttar Pradesh and North-Eastern states -Assam and Manipur. This is a perfect example of unity in diversity,” says Dr.Vijaya Lakshmi. USP “Love and affection are our USP. The student doesn’t feel that he/she is in a school. It is a place of worship for knowledge.”

A good teacher is the one who reaches the weakest student.

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Challenge “I have taken the rejects and drop outs of the renowned schools that issue Transfer Certicates to the students who don’t meet their expectations and brought out the best in them. I handled even the children who were written off as ‘gone cases’. Only 10% of students can be rated as average and above average. We have to work hard on the remaining 90% of students who are slow learners. Now people unequivocally say that the child from my school ought to make a mark in whatever eld he/she chooses to be in.” For Holistic Development Being an exponent of Bharat Natyam and Kuchipudi and a favourite disciple of Padma Sri Dr. Shobha Naidu, Dr.Vijaya Lakshmi doesn’t subscribe to ‘all work and no play’. According to her if academics answer for 50% development of a child, the cocurricular activities answer for the rest. She employed full time teachers to train her students in various sport and art streams. “I closely and possessively guard talent of my school and cannot take the risk of employing part-time coaches,” says the candid Principal. Living up to her expectations, her students are always in the forefront in all the record-setting events. “Our school gets invited to take the centre stage, whether it is the main performance or the welcome dance, in all government events in the region.” Record Setter “My students participate/compete in all regional and national events. I was the rst person to hold a 36hour non-stop classical dance recital in which 36 children participated and set the world record. On International Folk Day in 2010, our students broke their own record, putting up a 48-hour nonstop show in which 342 students took part and showcased 18 folk arts. This I took up to propagate the fading folk arts. The letter of appreciation given by former President Dr. Abdul Kalam is my most cherished and prized possession. One of our students won a gold medal in national level Rangoli competition in 2015 and

Incidentally, her second son Teja was in 9th standard when she left Vignan. Many of her well-wishers warned her of the risk of pulling him out of the school at such a crucial juncture. Still she shifted him to her school which was yet to establish its identity. “I have to lead by example. How can I ever convince others when I am not condent of coaching my own son?”- was her argument. Success Mantra PURE HARD WORK.

I wish to be with my students till my last breath

another won gold medal in the national-level taekwondo contest. I also send my children to Tirupathi to perform in Brahmostvam.” Invincible Overcoming adversities with a smile seems to be her forte. She underwent two spinal surgeries which were performed by the former Medical Director Dr.K.Vishnu Prasad. “Despite that I can teach for 13 hours and work for 18 hours a day. I attribute all this to my devotion and love for the children. The rigorous training I went through as a dancer and sportsperson (playing basket ball, throw ball and ball badminton) stand me in good stead. I am so passionate about teaching that I can make even social science, the driest of all the subjects, interesting. Students score high marks in it just as they do in mathematics. Even enormous administrative commitments don’t deter me from teaching,” she adds. Picture of Confidence Often heads of educational institutes send their wards to other schools, citing various reasons. But here too Dr.Vijaya Lakshmi has taken a unique path, educating both her sons-Sai and Teja in her schools.

Hobbies Cooking varieties of sweets and delicacies and serving. I can effortlessly prepare meals for nearly 50 people. I am good at making all varieties of sweets, particularly kova-based ones. On Ugadi and Deepavali, I make gulab jamuns and serve my students. QUICK SIX • Your strength I don’t know my strength • What do you love? I love to be with my students round the clock. • What do you dislike? Nothing • Dream Our school must be the best • One thing you want to change about yourself I am too soft. People tell me that I should be strict with students. I favour moulding the children with love. • Memorable incident Far too many. One of them is receiving the title Sakala Kala Saraswati and felicitation by renowned persons of the city on19th Sept, 2010 HER THOUGHTS • Education should not be commercialised. • Children should come to schools; schools should not go seeking them. • Teachers should be respected; people should stop poking fun at them. • Competition should be healthy. • Parents should allow their wards to follow the course of their interest. • Even the senior most teachers should be prepared to teach the lowest class. Then only we can give students a sound foundation.


eve

Shoot by Dinakar Pamu

Queenof

red | april 2015 | 88

Versatility By Ranita Ray


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he can woo your heart with her intoxicating voice and can awaken the divine being within you as well. In the very next moment, she can make you dance to her tunes. She can beautify you and can transform you into an artiste, by waving her magic wand. She can infuse elegance in you by wrapping you in a six-yard wonder. If you still crave for more, she can give you a sweet treat too. Perhaps, this is what one means by Versatility. Smita Vallurupalli wears one too many a hat. On one Friday evening, we captured varied moods of this dusky beauty as she narrates her story, even as she was getting ready to face the camera. Here are the excerpts that leave anyone wowing her.

EXCERPTS Initiation Jogu Prasad, my mom, says I started singing even before I talked. I was just 3years old when I had my rst stage performance of Doe a Deer. I never thought of making music my profession. Perhaps, my interest in music can be traced to my mother. Though she was never musically trained, she used to sing Lata ji’s songs beautifully. Her Hindi used to be chaste as she was educated in New Delhi. Thanks to her, my Hindi too was perfect, devoid of any south Indian accent, though I was brought up in Vijaywada. I remember she used to sit at the console and correct my pronunciation. Reality Show Frankly speaking I didn’t even know that my audio tape was being sent to ETV for "Padutha Theeyaga". It was apparently compiled and sent by my mother. I was an amateur singer, while the rest of the competitors were trained who came armed with big diaries loaded with notes and songs. I didn’t have even a paper (laughs), I was singing from memory. Yet I made it up to mega nals but could not go further. It is not just about winning, as you might have observed there are instances when the winner fades out, but the second best makes it big. I was popular among public and it was evident

from the hundreds of letters of appreciation and encouragement I got. I was just 15 then, but I had that X-factor in me and was expressive on the stage. Though I couldn’t win, the experience gave me condence that I was not just a bathroom singer. Pop Singing My dad, Prabu Prasad had different dreams for me. He always loved English music and said, “Indian music is just voice and lacks face unlike its western counterpart.” We released my rst album Hai Rabba in 2000. We chose Hindi as there was no market for Telugu pop. My website inbox was ooded with mails. Then, came the demand for Telugu pop song as I am a Telugu girl. So I dubbed the same video. Gemini TV used to play that album every morning and widely popularised it.

people to bring about the change by electing him as the leader. This was how I wanted to give it back to society. Professional Training I got trained under Mohan Krishna Garu in Carnatic music. Later I moved to Hyderabad and started learning Hindustani classical music from Guru Sidhharth. It was followed by Malladi Brothers, renowned Carnatic exponents. Yet I don’t consider myself a professional classical singer. This exercise was only for vocal training and to gain exibility of tones.

Behind the screen I was into playback singing too and won the Filmfare award for Evaraina chusuntara from the lm Anukokunda oka roju. Remix Rage It was my third album Maska Maska that really stormed the industry. This was a remix of a Telugu song and my mom’s brainchild. It was a blockbuster and retained the number one slot in Music World’s chartbusters for six months, leaving behind hit lm numbers. I also did a Tamil remix with Sony BMG. As the remix culture came to a saturation point, I got back to pop, by launching my trio-lingual self-titled album in Tamil, Hindi and Telugu in 2009. ‘Smita’ is my favourite for its look, output, presentation and the entire package. Bosco & Caesar choreographed it, Sajid-Wajid did the music and Sony produced it. Singing with a Difference Even lack of competition can kill your interest. I started looking for new avenues and ‘Ishana’ was born. Released in 2012, I dedicated it to Isha Foundation and my guru. With a complementing high-quality video, it was my rst spiritual fusion and something very close to my heart. It was followed by “Wake up India’, a solo song album which I dedicated to Narendra Modi ji, motivating

Impediments Nothing comes easy. Of course, I don’t recollect anything as a major hurdle. My career started when I was 15, I denitely missed out on normal childhood. For instance, I couldn’t play Holi as I had recording next day and could not afford to get wet. Such restrictions were for my own good, but one wouldn’t understand that at that age. The second issue I faced was the stigma attached to the lm industry as anyone associated with it were looked down upon. Such reactions used to drain me out mentally. But once you are successful, the tone changes and pour in the pride claims like ‘oh I know her’, ‘she grew up in my house.’


In favour There is always an advantage of being the rst mover because you set the standards and there is nothing really to compare you with. I evolved through trial and error. Acting I wouldn’t even mention it as a part of my career. I didn’t really want to do it. I don’t intend to get into it again, unless I come across a role with a good message. Entrepreneurship My father hails from a family of automobile entrepreneurs and they have been into it for the past three generations in Vijayawada. My mom started her music store- called Sound of Music when she was barely 20. She was the rst one to start a travel agency in united Andhra. Later, we took franchise of Titan in 1986, Eye Plus, Tanishq. Hence business acumen is in my DNA. I started Bubbles and it was the rst high end stand-alone salon in Hyderabad. I was 22 then and all I knew was there were seven-eight services. Today when I look at our menu I see hundreds of services and have a hearty laugh. Making Fit Later we took Bubbles to Vijayawada and along with it I opened a gym Ice (now called Express Fitness). Though it was a complicated business, it picked up pretty fast, thanks to our best equipment and our strong presence in the city.

this region. Despite roping in experts of the eld, the response is not satisfactory. Threads of Fashion Aalayam was a weaver initiative. Designer Shravan Kumar is my rakhi brother and we started it jointly around two years ago. I have a fetish for handlooms. People generally like my sari and dress collection and I end up going shopping to get them a similar pieces. Shravan and I have same taste and for Aalayam we traveled the entire country to get the regional specialities. There are couple of looms which weave exclusively for Aalayam and the designing is done by us. Serving Flavours My recent venture is The Food Lounge (TFL) in Vijayawada. It is an all day dining (continental), coffee shop, dessert lounge and bakery. It’s the rst-of-its-kind in the city. TFL’s Bakery is run in association with Sahil, the best pastry chef in the country and promoter of Concu at Hyderabad. He is now a part of “Sucre Spa” -the bakery section of TFL. Family Support My parents are really supportive and stood by me through thick and thin. My husband Sashank and my 3-year-old daughter are equally understanding.

Role Model My grandmother, the late Tella Lakshmikanthamma. She was a PostGraduate in economics in 1952, Parliamentarian, three times MP and Production twice MLA. She inspired not just me I Candy Entertainments Pvt. Ltd. was the but many others. toughest of all my ventures. I launched it Using Celebrity Tag as a production house to start a reality When a known face conveys a of show ‘Dance with Me’ for Maa TV message, it reaches much faster, louder, where I would build a team of dancers. stronger and to bigger audience. This is I was multi-tasking- being the director, the only reason I keep the celebrity tag. producer, costumer, set person and even judging the show. We selected participants even from remote corners of the united AP. It was a long haul to groom and bring them down from size 10 to size 0. We did put up a good show. I can proudly say the top six are achievers now. They turned into famed choreographer, professional belly dancer and actors. However, I Candy is in hibernation now.

I know home, kids and family are important, but being a woman you can multi-task, you are naturally capable.

On the cards I like to come with a video album giving out a good message, at least once in six months. We want to open a Montessori school in Vijayawada. I launched foundation- ‘Aspire, Learn, Achieve and Inspire’ (ALAI), which works for rural folks. There is a school in Khammam which I have been supporting for the past 10 years. I nurture larger dreams that can be realised through ALAI.

Crafting Artists Music And Dance school (MAD) was an Advice to Women inspiration from Dance with Me. Every woman should make something However, I feel the culture of learning out of her life. It is not about making such an art form hasn’t developed yet in money, but about gaining condence. I

know home, kids and family are important, but being a woman you can multi-task. Bucket List I don’t buy a lot of jewellery, nor am I crazy about branded stuff. I take pleasure in simple things. For example, if one ne morning I crave for a certain food, I should be able to eat it or suddenly if I want to go on a trip, I should be able to pack my bags and leave. HER THOUGHTS •

I do business, so that I can fund my philanthropic projects.

There is nothing like learning pop music, which is just popular music.

I don’t have a ve or 10-year plan; I like to go with the ow.


D A Z Z L E

Golden Glow With Pearly Spark

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ike a wanderer’s thirst never quenches, a woman’s fetish for ornaments never gets over. Nor does her pursuit end. To satiate this unending appetite for trinkets, jewellers vie with each other to present the best and unique pieces. Gaining a lead and in an advantageous spot in this race is Krishna Pearls & Jewellers. From bold chokers and regal harams, to chic bangles and modish bracelets to splendid earrings, they have everything that can woo a woman’s heart.

Length Of Lure Want to kill with aura? Then this gold balls necklace is the weapon. It is impossible to escape from its engaging spell. The designer has artistically added the peacock brooch studded with CZ stones on its right side to enhance its elegance quotient.

red | april 2015 | 92

Gold: 68.440 gm CZ stones: 5.50 carat

Shoot by Dinakar Pamu

By Ranita Ray


Elusive Elegance Cast a subtle yet lasting impression as you attend any event wearing this set. Indeed a classic example of intricate designing with polki and south sea pearls. Don’t miss the pair of danglers that completes the look.

Gold: 61.56 gm South Sea Pearl: 55.80 carat Polki: 25.20 carat Emerald and Ruby: 5.70 carat

Solid Sophistication Love for vintage is an inevitable cycle. Catering to the present whims of women, is this antique choker. What arrests one’s attention are the sleek peacocks silhouettes, crafted on both sides of the centre piece.

White Glow Have an evening party to attend? Grab this choker studded with CZs and rubies. The single emerald in the centre of the dangling pendant balances the colour theme.

Gold: 80850 gm CZ, Ruby & Emerald: 40.10 carat

Gold: 90.200gm South Sea Pearl: 29.00 carat

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Circle of Grace An elegant bracelet, is that all? No. Do justice to its elegance by calling it a classically feminine piece with a delicate rosy tone with rubies and scintillating polkis.

Gold: 22.880 gm Polki: 5.95 carat Emerald & Rubies: 8.95 carats Price: Rs.1, 44, 000 (Approx)

Awesome Blossom A crimson sari, lehenga or even an evening gown is a happy team mate of this CZ and ruby bangle to create a chic ensemble. While the series of tiny CZs studded in clean lines gives it white glow, the rubies make an impressive flower in the center.

Sleek & Simple A pair of bangles in gold with flattering hues of green and red that emanate from the lavish use of emeralds and rubies. They are delicately shaped to perfectly accentuate your beauty without overshadowing it.

Gold: 32.27 gm Ruby & CZ: 16.50 carat Price: Rs. 1, 26,000 (Approx)

Gold: 39 gm Ruby and Emerald: 37.50 carat Price: Rs.1, 69, 000 (Approx)

Tradition in Trend Polki Chandbaali Go with the trend of the trinket world by wearing this polki chandbali. This chic earrings are suitable for the classiest of affairs. The single emerald on the top gradually introduces the next layers of ruby, polki and dangling pearls.

Gold: 21.200 gm Polki: 6 carat Pearl: 25.55 carat Emerald & Ruby: 3.95 carat Price: Rs.1, 52,000 (Approx)

If you are in a mood for an ethinc look for a party, just wear this dainty polki jhumka. It’s a traditional kind of jewellery but has a modern touch that is brought with the circle holding the dangler. The cluster of pearl beads at the bottom give it that extra ornate feel.

Gold: 32.560 gm Polki: 5.25 carat Ruby & emerald stone: 3.10 carat South Sea Pearls: 26 carat Price on request

Umbrella Ring Full Bloom Want to impress your man with flower power? No it ain’t about a bouquet but this finger ring. This ruby bloom holds mirror to your inner elegance and presents you as a lady of fine taste.

Don’t you agree that a "classic” look is incomplete without a bold diamond finger ring? Then without delay just slip this chunky loop on your finger. It holds all the precious stones – diamond, ruby, and emerald together in a creative way.

Gold: 3.120 gm Ruby: 10.70 carat Price: Rs. 25,000 (Approx) red | april 2015 | 94

Gold: 10.768 gm Diamond: 1.17 carat Emerald: 0.55 carat Ruby: 2.20 carat Polki: 0.84 carat


life

FASHION PIONEER By Ranita Ray

Shoot by Dinakar Pamu

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laying with fabrics is his forte. Designing with threads is his art. Creating fashion is his hobby. When one does all this for four decades, he doesn’t anymore remain just another name in the world of textile, but becomes a brand creator. That is what Harish Kumar has done creating Neeru’s. When the mention is about Indian ethnic wear, reference to this label is just inevitable. He is the Managing Director of the company but he doesn’t work as a passive head. He is involved with its each and every activity, bringing out changes that set new trends. In his inspiring journey, join his wife Neeru Kumar and son Avnish. Together, they make a cozy threesome that runs a highly productive enterprise. Kumars delve on various aspects of the trade and their life in an interview that started at the grand Neerus’s Emporio and ended at their palatial bungalow.


rst organised retail store in King Koti in 4,000 sq.ft and Tell us about the beginning named it Neeru’s. In 2000 we Neeru’s was not what you see opened another store in Abids today. We had a very humble with the same name. People beginning, when in 1971 my ridiculed me for repeating the mother Mrs.Basant Kaur name as they were not familiar started a small tailoring unit with concept of chain of stores. occupying only 80 sq.ft area in We sensitized the locals about King Koti. She christened it ‘brand’ and ‘chain of stores’. ‘Rekha Tailors’ after my sister. From 2002 onwards we started From the beginning, I was with opening stores in quick her in this venture. I was only succession. Today we have 16 13 then and we used to work standalone stores and we are almost 18 hours a day. Later in shop-in shop with Central we added embroidery to our and Lifestyle. We are in 27 services. In 1979 we started outlets of Central. Now we deal our retailing outlet offering with a bouquet of ensembles dress materials. At that time from handloom, silk, fancy and the locals, who were not designer saris, half saris, familiar with Salwar-Kameez, lehengas, salwar suits, (ready used to call it Punjabi dress. to wear & unstitched) tunics, What was the turning point? men’s ethnic, kidswear, accessories etc. In 1982-83, I got into handlooms and started a Did you face any obstacles? manufacturing and wholesaling I simply love my work. Hence unit under the name -‘Neeru there is no word called Textiles', bringing nearly 1000 ‘challenge’ in my dictionary. villages of united Andhra We started with one sewing Pradesh on the fashion map. I machine and never imagined used to supply handloom we would reach where we are fabrics to around 100 traders today. All this was possible and retailers pan India. because of my mom. We However, the initial reaction always acknowledge the was pretty discouraging as customers’ role in our success. people used to look down on Hence even in our handlooms, especially khadi advertisement we say- ‘your as they used to consider it Neerus’. It is indeed their poor man’s choice. When I brand. went with my samples to Delhi, big names in the textile trade Had not been here, where laughed at me, saying “It’s a would you have been? class market, handlooms Frankly speaking, I never won’t sell.” However, I did not thought of it as it was the give up. I was the rst one to necessity, not choice, that offer salwar suits in handloom brought me to this eld. Today and it created a history. Next my children have the luxury of was handloom blouses which choice. But I did enjoy took the market by storm, every bit of it. breaking the monopoly of 2/2 What are the incidents you blouse material. cherish the most? Why the name Neeru’s? My marriage to Neeru; birth of My wife Neeru brought me my three daughters and son luck. Hence the name. and getting my little fairies married - a whole lot of them. What were the milestones? Around 1996-97 I started our What are the proud moments in the business? Excerpts

First instance is when we started the store on road number one, Banjara Hills in 2006. It added to our popularity. When we opened this 10,000 sq ft facility, people used to say that the entire street is getting illuminated with the store’s light. Second proudest moment was the launching Emporio on 12/12/12. Last but not the least was going international with our Dubai branch on 5th Dec 2014. Which branch is dear to you? Undoubtedly, it is Emporio. Reason being its vast size, i.e. 30,000 sq ft, where we experiment with fashion. The ambience is unmatched, as it is not just another retail outlet stuffed with stock. Today it has become a landmark and the crossroads where the store stands is called the Neeru’s junction. There was a time when opening a store of this magnitude on road number 36 was a risk. As it was a task to bring customers to this part of the city. Now you see all the big brands bustling on this road. What is Ms.Neeru’s involvement in Neeru’s? She is very much involved in it from the day one, taking complete care of designing. Presently she looks after the casual wear. We source imported fabrics and style them our way. She gives that perfect cut and t. All our products are result of in-house designing. We strive to provide best of fashion, keeping it affordable for everyone.

I have seen life with and without money. One should respect it.


Do you practise any unique ideology at work? We have around 800 staff. I initiated a practice of prayer at work. Every day at 1.00 pm, all my staff, be it in warehouse, backend, store, wherever they are, we stand up and spend ve minutes and chant ‘ek duhi nirankar, main tere saran mein, mera gunah bakshdo’ (God is one, I am at your mercy. Forgive my follies). Mantra you follow I am a follower of Nirankari. We have taken ‘Oneness’ as our tagline for our workforce. It is a teaching of my guru. Thus, we work as a team helping and complementing each other.

Definition of Luxury When you can live well, eat well, travel well. Hobby Work.. work. Work… Secondly, it is my love for water. I can’t resist when I see a water body. I am crazy about water sports. Are you a foodie? Not at all! You won’t believe, even in parties I look for dal chawal. I eat non veg too and almost tasted every meat. However, at the end of the day, I crave for simple home food. Holidaying would be.. My latest favourites are Miami and Dubai, naturally for their beaches.

What advice do you give to Gen-Y? I am associated with NIFT and India Fashion Forum, where I give lectures regularly with special focus on Indian ethnic wear. This gives me a wonderful opportunity to mingle with youngsters. But I observe the youth is more interested in enjoying life. I advise them to set up right priorities and focus on career. They may take it just as another pep talk, but this is what I learnt from life. One must work dedicatedly and sincerely towards the well-set goals. Be passionate about your work. If you learn to balance time and life, you are sure to succeed. What are your CSR activities? Worldwide, there are millions of Nirankaris, who take up social causes on behalf of Nirankari Mission. I try to do the best in Hyderabad. I work for girls’ education and strive to bring about a change in the society, where gender bias is still prevalent.

IN LIGHTER VEIN To be yourself I am not the partying kind. Whenever I go for some function or casual gathering, I request people not to introduce me as Harish of Neeru’s, but as Harish, an individual. Even now I take pleasure in small pursuits like street shopping and a bit of haggling with them.

Money Matters.. It does, a lot. Very few people realize it. I have seen life with and without it. One should respect it. Destiny drives life…. Many things happened in life, which I never imagined even in my wildest dreams, they made me a believer of destiny. Importance of Employee I always tell my son that without them we are nothing. The two vital elements of Neeru’s are infrastructure and staff, the latter is more important. Thus, we value them and take good care of them. Hyderabad for you I love it. I have visited hundreds of countries, but I nd the city is the best. I can’t stand if somebody talks ill of Hyderabad.

FAVOURITES Hues: Men don’t have much choice. Mine are white and beige. In blazers at times, I go for red or purple Labels: I am not a brand freak though I prefer Hugo Boss. Accessories: I hate wearing them Style: Mostly casuals in cotton or linens Movies: Watch just once a year Actor: Amitabh Bachchan. I admire him as a person, Actress: Rekha Car: BMW, as I am using it now


NEERU KUMAR SAYS: “We got into the wedlock in 1979. Our’s is a story of ‘Two States’, where I hail from Delhi and he belongs to Hyderabad. I had a very sweet mother-in-law, who was genuine and humble. It was she, who actually gave a thumbs up to the name Neeru’s. Right from the beginning I was made a part of their venture and I was completely involved in it, from assisting my mother-in-law in her tailoring to supporting my husband in orders and admin work. Along the line, I developed a passion for fashion. Harish's dedication for his work gave me a new direction making me

enthusiastic about my work. This is the best thing I like about him. It won’t be wrong to say ‘He sleeps, eats and drinks Work’! He is an inspiration to many. He is a visionary, who has literally brought a revolution in the eld of Indian Ethnic Wear. He has always been a focused businessman and never craves for the credit. He is very unassuming. I enjoy working with him. He has always been a helping and innovative hand in my production unit. From a small store to Neeru’s which has turned into a popular national brand and now a global label as well, it has been a great journey altogether!

AVNISH ARRIVES “Technically my business card says I am the Director, but there is only one boss, i.e. my father. However, he is a chilled-out boss,” says Avnish, breaking into a hearty laugh. What started as a casual chat to draw a few remarks about his all-powerful father, turns into a full length interview as Avnish, with his irresistible charm, becomes an instant centre of attraction. When did you join the business? I am involved in the business from the age of 15. It was a natural choice for me to pursue as career. Four years ago I completed Masters in Entrepreneurship from London and came back to India only to join Neeru’s and infuse it with new concepts and ideas. What was the first project? Emporio was my rst project and you can say it is the result of my studies in London. The interiors, elevation of the store, the merchandise, the feel, the sprawling look- practically everything about it reminds you of such outlets in London. Is professional training in fashion a must to run business? Fashion is in my blood. I got three professors of fashion right at home- my grandmother, father and mother. I didn’t need to attend any school for formal training. People say I am a mix of three. I learnt about colour combinations and fabric from grandmother. Mom taught me the value of hard work. She is an iron lady and also an expert on cuts and ts. When it comes to passion for work, I try to emulate my Dad. Of course, I can never match up to his level of commitment. Do you have a defined role? My father and I look after operations. We have segregated our roles as per handling merchandise is concerned, while he takes care of saris and

lehengas, I handle kurtis and slawar suits. Handloom is our common interest. Why did you choose Karishma Kapoor as the brand ambassador? Neeru’s is a very high fashion label and we needed a face that reects the glamour. What is new on Neeru’s shelves? Six months ago we have started a new collection. It is my mom’s own creation, called ‘Signature Neeru Kumar’. The beauty of the products is, one can’t help but fall in love with the fabric which is soft cheese cotton and can be worn around the year. It is dedicated to tunics. The uniqueness reects even in its label- which reads ‘Don’t get addicted to the brand’. What is your approach to business? I am much more aggressive, compared to my father. This year we opened our rst family store in Vizag- which is a ve-storied facility with kids wear and accessories, we have some more ventures in the pipeline. We have our rst franchise store in Bangalore and have plans to open 50 more within a year, besides self-owned stores. At present we have presence only in south i.e. Bangalore, Vijayawada, Vizag and Hyderabad and very soon we will be in Chennai. Later on we will move to east, west, and nally to north. After the Dubai launch, we want to explore and expand in Middle East. A few words about your father Whenever he shakes hand with employees, he says I am passing my positive energy to you. Though my parents are on the wrong side of 50, the moment they step into the ofce, they turn 20. Dad always says- work should be your second name. May be in personal life he is a little indecisive, but when it is related to business, he is a

Fashion is in my blood. I got three professors of fashion right at home- my grandmother, father and mother.

very quick decision-maker. He doesn’t leave anything half way through. He is farsighted; he is always ve years ahead of others. Dad asks, “When there is a change of guard in the country every ve years, why not in my business?” In 2015 he is ready with a roadmap for 2020. Go to the villages he roped in the business, you will know how he is worshipped. He is nothing short of a god, who gave them fresh lease of life. He is a friend, philosopher and guide for me. red | april 2015 | 99


GADGETS

GADGETS By Neeta Nair

E

GALORE

S6 EDGE

very month we come up with the best Android & iPhone goods, USB & wireless devices that bring out that gadget freak in you. We continue the tradition by attempting to line up another bunch of gizmos that are high on the wow factor.

Blending elegant, sophisticated design and high-power performance, the Samsung Galaxy S6 and Galaxy S6 Edge deliver an unmatched mobile experience. They both embody the best of form and function – packing incredible performance and features consumers and business users care most about into a beautifully sleek frame.

FEATURES

FEATURES

Display 5.1" Quad HD Super AMOLED®, 2560 x 1440, 577 PPI + dual-edge

Display 5.1" Quad HD Super AMOLED®, 2560 x 1440, 577 PPI Camera (Back) 16MP for exceptional clarity, 0.7 second activation for faster response, auto real-time HDR

Camera (Back) 16MP for exceptional clarity, 0.7 second activation for faster response, auto real-time HDR

Selfie Camera (Front) Best-in-class 5MP with 120° wide angle lens

Selfie Camera (Front) Best-in-class 5MP with 120° wide angle lens

Smart Charging 10 minutes = 4 hrs of regular use or 2 hrs of HD video. Built-in wireless charging capabilities.

Smart Charging 10 minutes = 4 hrs of regular use or 2 hrs of HD video. Built-in wireless charging capabilities. Processor Lightning-fast 64 bit, Octa-core processor

GALAXY S6

Inputs from Mr. Duke, MobiCare

Processor Lightning-fast 64 bit, Octa-core processor


This is a motion reactive projector that provides endless interactive games for homes, schools and museums. It projects motion reactive games and effects onto the floor of any room. From simple, beautiful effects like rippling ponds full of fish, to games like Ping Pong, Air Hockey, Ballerina Dance and Greedy Gators, Lumo can be used as a regular projector to play movies and games.

LUMO INTERACTIVE PROJECTOR

MEET JIBO, WORLD’S FIRST FAMILY ROBOT

Robots just got a lot more personal with Jibo. It is designed to be a personalized assistant of sorts. You can talk, question and make requests for it to perform different tasks. It responds based on what it learns about each individual in the household. It can perform varied tasks like reminding elderly family member to take his medicine to snapping candid family photos.

Display: Hd Lcd Touchscreen

THE FEATURES

Sound: 2 Premium Speakers Size: Approx. 11” tall, 6 “ base

Lighting: Full Spectrum Ambient Led

Weight: Approx. 6 Lbs

Language: US English

Material: Aluminum, Abs Plastic, Glass

Power: Ac Adapter & Battery

Sensors: 2 Color Stereo Cameras, 360° Sound Localization, Full Body Touch Sensors

Connect: Wifi & Bluetooth

Movement: 3 Full-Revolute Axes, High Resolution Encoder, Feedback Control

Processor: High-End Arm-Based Mobile

Platform: Embedded Linux-Based

THE WORLD'S Rechargeable AAs and AAAs are nothing new. As long as you have a FIRST MONSTER compatibly-sized charger, you can replenish your depleted batteries at BATTERIES will. These Lightors, however, offer a different take, sporting micro-USB slots that replenish the batteries directly from a USB port. Like disposables and rechargeable cells, the batteries can be used to power remotes, flashlights, and toys. However, there’s no need for a dedicated charging dock to get a batch of AAs and AAAs topped up. Simply plug it into an available USB port and it siphons juice. You can recharge batteries from any computer, power bank, or 220-volt port.

WONDERCUBE8 MOBILE ESSENTIALS IN ONE CUBIC INCH

It’s the world's smallest all-in-1 mobile solution for on the go generation, small enough to sit on your fingertip. It can transform in many ways to meet your needs. It has a built in cable and gold-plated connectors that ensure quick charging through any USB port. It also has an OTG to expand your phone by another 64GB. It can be used as a USB stick. Its emergency charger can be connected to a battery. Flash memory, phone stand and LED torch are its other features. So now say no to tangled wires and yes to simplicity and convenience. FEATURES: 8 functions in 1 compact body | Snap anywhere; always within reach | Fits naturally to your belongings


VIZAG

AGE CANNOT WITHER HIM, NOR CUSTOM STALE By Ranita Ray

A

Shoot By Dhana Vijay

sk him- ‘How are you?’ Pat comes the reply with a spark in his eyes – “Going strong… any doubt?” Meet Mr.Kolluru Jagannadha Rao, a war veteran, an ace author, an ethical businessman, a philanthropist and above all a great human being. He knows how to keep one engrossed, be it with his interesting saga of World War II or witty anecdotes of his life and business. It is impossible to match up to the energy level of this 92 year-young-man. Age couldn’t dampen his spirit or douse his enthusiasm to adopt the ‘new’. From keyboard to computers he has learned everything which earns him a tag of a mod man. Here is the transcription of an interview of this living legend taken at his heritage store.

Give us a recap of your life. The World War II changed my life. Vizagites panicked assuming that the Japanese are going to land here. During that time I was pursuing B.SC Honours in chemical technology. Andhra University was shifted to Guntur and procuring text books and continuing studies became a difcult proposition. My father the late Mr.K.V.Ratnam, was an eminent advocate and public prosecutor. Unlike the other parents, who kept their children away from war, he advised me to join the forces. “You won’t get a better opportunity to serve the nation,” were his words and there I was, at the age of 19, with the Indian Air force as a cadet. How was your induction to Air Force? After my basic training, they found my eardrums were not strong enough to join the ying squad and appointed me as a ground staff. Thus my dream to be a pilot blew to smithereens. I was all the more heartbroken as a fellow cadet was

selected for the job. Even as I was lamenting my loss, we got the news that the selected cadet died as the plane he was ying crashed. I realized destiny had better plans for me. I was attached to the British Royal Air Force and used to handle radar systems. I worked till I turned 23. Those four years came as a period of great learning. Any other memorable incident? As the war got over, in 1946, I was released from the services. I landed in Madras railway station from where I was supposed to board a train to Vizag. I reached much before the schedule departure of the train. I saw another empty train going to West Bengal which would go via Vizag. I happily boarded it. There was no communication system like today’s telecom, hence I couldn’t inform my folks about this change of plan. When I reached home my people could not believe their eyes that I standing in front of them because the train I was

supposed to board met with a devastating accident and all the passengers in the Waltair bogie were killed. Once again I cheated death. What was your next career path? I was in a mood to celebrate life by taking a month’s holiday, but my father made me join my uncle’s hardware business. At that time there were hardly three or four shops and all hardware products were exported from Germany, England and Japan. After working under his guidance for almost a decade, I gained sufcient knowledge and condence and thought being on my own. In 1956, within 15 days of my son’s birth I opened my hardware store - K. Jagannadha Rao Hardware & Paints. I bought this 500 sq yards land from the Maharani of Gangapur and since then we are here.


How was the growth? I believe in gradual growth and developed the business slowly yet steadily by adding new items. A considerable change in the market took place with the advent of a few Punjabi traders who started manufacturing hardware products of premium quality. This paved the path for Indian-made items. We witnessed a positive growth in the business. Now we deal with hardware, paints, industrial supplies and allied products. Did you face any hassles? Nothing major, though the risk of getting cheated was high here. To deal with it we adopted ‘open delivery through Bank’. The material used to come to the bank instead of us, the bank would verify the genuineness of the consignment. What is your observation of the business trends over the years? Now there is clarity in business dealings. Previously hardware merchants used to sell everything at one place. Now each one deals with specialized items and business is more streamlined. Today’s customers are quite educated, which makes trading much easier. What has been your principle of business? Be honest and give correct guidance. Besides offering professional assistance, one should extend what I call ‘vocational service’. Let me explain, if you have simple headache, instead of prescribing a dozen tests, the doctor should give you an aspirin and it is his professional and vocational duty to do so. Similarly, I have knowledge about the subject and if someone comes to me with a problem, I must try to help instead of misguiding him. Once a lady came to me with a jammed suitcase, I just administered two drops of oil on the locks and it clicked. When we have simple solutions in hand we should not put the customer to unnecessary trouble. What is the best advice your father had given you? He used to say “Never heed my advice because I am your father and you have to follow it. Treat me as your elder brother and discuss it threadbare if you have any doubts about my decision.” No wonder we were more friends than father and son.

Did you have your own dream career? No I didn’t have any. I never planned anything for myself, everything was happening to me and it was all for good. I have no regrets whatsoever. Did you ever feel that like you, your son should have joined the services? No! I needed his services more (bursts into laughter). He worked as an ofcer in Steel Plant for many years, so did his wife. I never pressed him to join me in the business. Soon he realized his father needed his help and joined me. These days I work for a couple of hours in the store. He insists that it’s high time I retired and took rest. What is secret of your health? I am a teetotaler, I don’t smoke either. I never follow any kind of tness regimen like walking or yoga. I just keep my mind clean and hold no ill feelings or grudges against anyone. I strongly advocate mental cleansing to keep your body hale and hearty.

International Club. It was a proud moment for me. Although I have been undertaking various philanthropic works at a personal level, it is only since last three-four years that I have been maintaining a diary which records all the details of the needy whom I am helping. The diary has as many as 30 people from young kids, poor children, destitute women whom I support nancially, be it by bearing the expenses of their education or providing them with means of livelihood like sewing machines, vocational training etc. I have allotted an annual budget of Rs.2 lakh for them. I assure these people that this service won’t stop even after my demise and will be continued by my son. Giving gives me utmost satisfaction.

Tell us about your family. My wife was Venkata Lakshmi, she used to say no ‘Venkata’ only Lakshmi. She is no more. I have two daughters Sujatha and Usha and one son Ratnam and they have given me adorable grandchildren. All of them are well-settled in their lives. What are your hobbies? I wrote two books. I used to play keyboards, but of late I stopped it as its loud noise is straining me. I am a regular newspaper reader. I used to write features for The Hindu and my articles are compiled into a book which the late D.Subba Rao released. What is your definition of holiday? My holidays are in my bedroom. Many people can’t live alone, but I love solitude and am a happy man even in isolation. I just relax. I am an avid cricket fan and stay glued to TV watching cricket matches. You are known for philanthropic activities, could you tell us in detail? I am a Paul Harris recognized member of Rotary club and have been actively involved in various welfare programs. I was the president of Rotary Club in 196465 and undertook a number of welfare activities. It was the only rotary club in Vizag during that time. I was surprised to receive a book carrying a full page on my various activities published by Rotary

RATE CARD He rates himself on a scale of 10 as a Human being – 10 Businessman- 10 (going by customers’ opinion) Son- 10, I was my father’s favourite Philanthropist- 10 Husband- 10 Father- 10 red | april 2015 | 103


HYDERABAD

DESIGNER OF

DESTINY By Ranita Ray

red | april 2015 | 104

Shoot by Dinakar Pamu

H

e ranks 4th among landscape designers and 6th among interior designers in the country. His popularity is evident from the fact, that today in this realm his name has become a brand in itself. With almost two decades of experience, this man is standing tall in the vast market which once threw testing challenges to him. His is one of those rare stories of rags to riches. But he remains untouched by the success. He is still a self-effacing man who is candid enough to accept his inadequacies. Here we have the landscape and interior designer, K. Pradyumna Rao.


What exactly does landscape designing mean? Landscape has six key compositional elements- landform, vertical structures, horizontal structures, vegetation, water and climate. You can say, landscape design is an art of arranging, transforming or altering these elements to make good outdoor space. It can be a yard, garden, road, an urban area, alfresco sitting set-up or lawn. The purpose is both aesthetic and practical enhancement. It is often divided into two major parts hardscape and softscape.

completing the course, I was back in Hyderabad and selected it as my base. However, things were not as easy as I expected them to be and I had to slog it out for another couple of years. Slowly I started promoting myself, mostly through classied ads in newspapers. At last I got the order of landscaping of St. Joseph school and it was a good break.

Was it an easy journey thereafter? Being undereducated I had another set of hassles. The only language I knew was Telugu. My inability to communicate in English and Hindi came in the way of How did you choose this field? bagging premium projects in a I always wanted to do something big that would earn me name and highly competitive market. But I was resolute to overcome it. In fame. Unfortunately, I faced an 2004 I was one among the obstacle at the foundation level 25 landscaping designers from all itself, i.e. basic education. I over India who were called to work couldn’t complete even on Hyderabad International Airport. matriculation due to lack of No exaggeration, I hired a person, nances. I don’t have an impressive personality either, which paying Rs.4,000 per day, who I could use to please people to get would interpret my ideas into English to the person concerned a job. Despite these lacunae, I at GMR, as the latter knew only embarked on a journey to carve a Malayalam, Kannada and English. niche for myself. The only asset I had was uninching determination. Though the other 24 competitors were shrewder and smarter than Around that time I came across me, I bagged the project with my landscape designing through my unique plans and concepts. It was cousin who runs his own landscaping rm Grass World. He a great achievement. Of late, I picked up Hindi. However I still gave me an opportunity to work need to work on my English. with him. I was just 17 then. I developed a great interest in the Did you establish your subject and started assisting him own company? as a supervisor and worked for almost 18 months. Then I realised Yes! On 6th March 2003 I launched it was time to do something on my my own rm named own. Now, I had a fair knowledge Venkateswara Nursery and Gardens. But, let me tell you, about it, so I set out on a hunt to get individual projects. I remember, people still identify me by my name and not that of my company. for three-four years every single Today K.P. Rao has turned day I used to walk for 15km in and into a brand. around Jubilee and Banjara Hills area in search of projects. This Do you work only within the proved to be a futile exercise. vicinity of Hyderabad? What was the first project? I realized I need to obtain a professional degree and thus enrolled myself in an institute in Bangalore afliated to JNTU. After

No. I am working in as many as 17 states, with clients coming from Gujarat, Tamil Nadu, Orissa, Karnataka and Maharashtra. Presently I am working on the landscape of Cadila

Pharmaceutical Ltd., Gujarat and there are some major projects in Kerala in the pipeline. What changes have you observed? During 1995-2000, no one used to give importance to interior designing. In fact, people were not even aware of it. There was almost an overnight rise of interior designers who stormed the landscape designing arena too. How do you stay in sync with the change? With the growing popularity of interior designing, it became difcult for me to stick only to landscaping. Moreover, to be in this eld one has to depend or tie up with architects. Selecting landscape designers is left to the discretion of the architect. From the beginning I never liked working according to someone’s whims and fancies. So I decided to do a course in interior designing and obtained it from Poonam Interiors, Bangalore in 2006-08. How is your experience as an interior designer? This is a very fast moving eld. Market is ooded with mind-boggling products such as electronic blinds, vinyl ooring, texture work, different types of jaquar lighting, following the leaders of interior designing hubs like Italy, Spain, Scotland, and London. One of the most revolutionary products is automated shading wallpaper. It changes its colour responding to brightness of the lights, timing of the day and even outdoor climate. One would see a hue in the day, another in the night, one in sunny afternoon and a different one on a cloudy morning.


It costs Rs.1,850 per sq ft. I have already used it in Chennai and Bangalore. Ultra modular kitchen is another latest thing which I am doing in great numbers. These kitchens have striking features like hydraulic system, LED lighting, center locking, gas leaking siren etc. and they range between Rs.4 lakh to Rs.35 lakh. What is trending now in this field? Landscape designing is a dynamic eld. It is upgrading every year. In recent times German-made sensor landscaping is the rage. One of the most popular things are

designing have touched the peaks. It has become an additional challenge for me. Now to meet the demands of such clients, I had to learn 2D and 3D courses, which are different from AutoCAD. These are the modes of plan presentation these days. How do you update yourself? One has to gather a lot of knowledge to sustain in this eld. I do it by reading a lot of books on landscaping of Scotland, Japan and Germany. It helps me to follow the trend. What are the big names you have worked with? With 16 years of experience I can now proudly say that I have some coveted names in my projects’ list. It includes landscape designing of Bhushan Steel in Orissa, Baramati Ring Road in Maharashtra, a project of Sharad Pawar, Anil Ambani’s Samalkot power project in Kakinada. Last year, I had done the landscaping of area under Gachibowli yover . For any landscape designing one needs to consider a lot of factors and an in-depth knowledge of the area and its characteristics is a must.

electronic lightings which automatically get switched on by sensing motion as you walk through the path on which they are xed. Other notable introductions are Italian marble system, paving system, armored cable, underground cable, automated articial fountains etc. There is a distinct change in customers over the past few years. Being internet- savvy, the present day customers are a lot more aware and advanced. They know what is in and what is out even in international market. Both landscape and interior

What is your USP? Be it a small or a big project, I never compromise on meeting the deadlines. Come what may, I deliver the nal product on, in fact, before time. Faith is the main factor for building business and maintaining it. I ensure that I don’t mislead my clients, thus every minute detail is clearly mentioned in black and white. Working on wallpapers, ooring especially wooden ones, is my forte. A handy tip to the upcoming colleagues! One needs to go for site visits, instead of just suggesting random proposals by taking cues from the web. Suitability

matters. Ensure your plan suits climatic, soil, topology and budgetary conditions. To be in the race, always be unique. Since you will be an entrepreneur, not a job holder, you have to master people management skills as well. Here you have to deal with a labourer as well as a CEO. The eld demands loads of patience, especially when it comes to explaining your proposals to your clients. What are your future plans? I want to go global and work on some international projects. Besides this, I wish to start my KPR Trust and its motto will be to treat Asthma patients naturally. To do so, I want to plant medicinal trees in my rm which cure breathing problems. Instead of taking medicines, the patient just has to spend time in this green zone and the trees will do the needful. By 2017-18 it will come into existence. I also nurse a dream to get into lm direction. I have already started working on a short lm and it will be released this June. As you have reel visions, did you ever think of creating film sets? I had already done landscape designing for a couple of lm sets. But honestly speaking I don’t want to do it again. It is not satisfying, rather disheartening. For one project, I worked continuously for 6-7 days, but the director dismantled it in just two hours, as soon as the scene got over. I am an artist and my creations are art. I feel there is no value for it in the lm industry. What is your dream project? On October 22, 2010, I got an opportunity to work as the landscape designer for Indian Parliament. But since I couldn’t meet the required eligibility, I missed this esteemed project. Till date, I am waiting for the day to get this coveted contract again.

RATE CARD Interior designer- 10 Landscape designer- 10 Creative person- 10 Human being- 10 Businessman- 10


VIZAG

RK @ PA

Once again The Park turned into a laughter hub as Vizag Komedians presented their new show. While the opening acts were by Vizag’s local comedians Shyam Tenali, Som Maitra, Rajkiran Gattu, Sri Sanagavarapu, it was followed by special performances of Abijit Ganguly, who is a star of 500 stage and TV shows and Ahmed Shariff, who is ranked by MTV among India’s top 15 and one of the founding partners of Bangalore Comedy Club. The show was hosted by Raouf Gangjee.

FERVOUR MARKS ST. PATRICK DAY A festive Ir(s)land was created in The Park to mark Irish patron saint’s- St. Patrick Day. Mr.Barry Sean, Ms.Bartlett Sara Elizabeth, Mr.Byrne Ronnie, Mr.Carroll Waynestnley, Mr and Ms. Donglas Paul, Mr.Garry Millbank John, Mr.Daniel Oh, Mr.Josef, Mr.Steve, Mr.Paspa David John and Mr.Yeo Terence adorned customary green clothing and accessories, reliving the native tradition. St.Patrick is said to have used the shamrock, a three-leaved plant, to explain the Holy Trinity to the pagan Irish. The spread was Irish food-corned beef, corned cabbage, bread, potatoes and shepherd's pie. The event, which was open only to invitees lasted till midnight with the revellers dancing away and making merry.


EL

OT @NOV

When mercury goes up, the party fever of Vizagites too goes on a rise. It was the burning scene in Varun Novotel Hotel where revellers flocked in huge numbers to chill out. The opening gigs were by DJ Rahul Kedia who set the mood of the party. To keep the merry-makers grooving DJ Sound Avatar from Mumbai took charge of the rest of the evening with his list of dub step mixes. Naturally the result was one helluva bash that lasted till late hours. It was the place to be in for the techno music lovers. DJ Anish had the audience dancing to techno beats mixed by him. The stunningly dressed guests were drawn to the dance floor as this number one DJ in India in electronic music left them spellbound.

red | april 2015 | 109


@ GOKARTING VIZAG

@ANMOL VILLA

VIZAG

Anmol Villa behind Sandy Lane literally turned into a gorgeous pool of colours when Flamboyant EMC hosted Holi Hungama. Amidst nonstop artificial shower, spread of delectables, fun kicks of bhang and heady drinks Vizagites got drenched in every hue of the festival. To keep the roisterers grooving DJ Swarup Varma, DJ Sid, DJ Sandeep, DJ Avinash and DJ Ayesha Pramanik, one of the top most players in the country, churned out engaging tunes.

DJ Suman, DJ Phani and Electro Mantra raised the bar of celebration to an unbeatable height when revellers flocked at Go Carting ground to rejoice HFY Holi Bash. Organized by Power Media Event Management in tie up with Kasi Associates, the event had free Go Kart rides, rain dance as special attractions. Starting as early as 9.00 am in the morning the fiesta lasted till late in the evening.


@CHROME OUTDOORS

It was kind of a re-union for Chrome loyalists who met with full josh as Srinu hosted Holi Hai 6 at The Park. Though their favourite pub was closed down a few months ago, it didn’t fail to recreate the same crazy excitement. The nostalgic lots painted in red, blue, pink, yellow and every possible hue were spotted bonding together as if they never parted ways with their second home Chrome. The beach front turned into a euphoric ground of fun with rain dance, rhythm of traditional dhol, splash balloons and loads of gulals. VJ Pixel Punk and DJ Zamaika were the special entertainers for the bash.

@BALAM PICHKARI ‘Holi Khele Raghuveera Avadh main’ is how the popular song goes, but had Raghuveera witnessed the holi party organized by the Marwari Association of Vizag, he wouldn’t have ever wanted to leave our city. With non-stop rain dance and multiple food stalls, the 500 plus people who gathered to celebrate the festival had a gala time. The event titled ‘Balam Pichkari’ and organized beside the VUDA Park was a big hit. DJ Prem and DJ Gani were seen playing the Holi numbers which the guests danced to with a glass of Thandai in hand.


BANG-BANG RANGO KE SANG

Bisket, Abhishek, Prashant & Atin Agarwal, Anup Chandak and Sikander Daredia jointly hosted Holi fest. DJ Ananth, DJ Yogi, DJ Prithvi, DJ Mad-E entertained the guests. Actress Jyoti Sethi was the face of the event. Special attractions were live performances by percussionist Praveen Bhati from Goa and MC Kenishaa Francis from Bengaluru. Novotel Hotel Airport Hyderabad, the venue saw revellers drenched in colours. Saheen and Venugopal Totla, and actors Sri Reddy, Sanjana, Deeksha Pant, Madhu Salini were seen bonding.

red | april 2015 | 112

HYDERABAD


HOLI AT RAUNAQ’S ESTATE Popular Hyderabadi, Raunaq Yar Khan hosted a grand Holi party at his estateHighest In Greater Hyderabad (H.I.G.H) at Road No.26, Jubilee Hills. It was purely a private and ‘by invite only’ party which saw the Crème de la crème of the city. His objective was to commemorate the festival in memory of the 6th Nizam (Raunaq’s great grandfather) of erstwhile Hyderabad, Mir Mehboob Ali Khan, most secular king of this region. Spotted at the event were Monika, Bibhuti, Aamer Javeed, Harshita, Sofiya and many others. Even many foreign invitees seemed to have enjoyed the Indian festival thoroughly. While traditional dhol beats pumped in energy, the special pool filled with coloured water lured even the most passive participant in the celebration.


VIZAG

VINDHYA, VARUN TIE KNOT The wedding and reception of Vindhya, daughter of Mrs. Alekhya and Prof. Potharaju, Registrar, GITAM University was a spectacular combination of traditional rituals and modern socialising. While Vindhya looked resplendent in her wedding finery, bridegroom Mr. Guru Varun, son of Mrs. Padma and Mr. Atla Rajasekhar looked a perfect complement to her. The bridal couple was colour coordinated and wore a rich gold and cream attire. The string of academicians and celebrities who made it to the grand event included Dr. M.V.V.S. Murthi, President, GITAM, Prof. G.S.N. Raju, V-C, Andhra University and Mr. Prakash 贸f Sri Prakash Educational Institutions.


WEDDING EXTRAVAGANZA Manchikatla Manoj Krishna, second son of Mrs. Rajeshwari and the late Mr.Kistaiah, tied the knot with Smrithi, daughter of Mrs.Chitra Shetty and the late Mr.Ravi Amur, granddaughter of Mr.Biyyar Ananda Shetty. Manoj being the MD-Dealer for Volvo Cars in Andhra Pradesh and Triumph Motorcycles in Hyderabad, his wedding drew bigwigs of automobile industry, besides many politicians, business tycoons and celebrities.

HYDERABAD

Venkat Swamy & Pushpa Latha

Manoj Krishna & Smrithi Promad Krishna & Srujana

Sairam Krishna

Veena, Priyanka & Srija Somvaram Satyanarayana

Thomas & Saket

Mamata & Harsha Shetty

Vamshi Makkan Singh& Bhargav Deshpandey Divya

red | april 2015 | 115

Sravani


CANCER (June 22 - July 22) You will be full of energy and would be able to overcome most of the ambiguous situations. Take on a few projects at once and do so bravely, as you will surely complete them by the end of the due period. Moreover, the projects will be of the highest quality possible. Remember, you have to accept yourself the way you are and have no doubts in your capabilities. In matters of love, it would be the right time to take a plunge, so go ahead and propose to your loved one.

ARIES (March 21-April 19) The sphere of finances and entrepreneurship will bring unique possibilities. Focus on reality, leave doubts, stereotypes, biases and other illusions behind you which prevent a clear and objective vision. A lot will depend on how clearly you see the picture and how logically you act. Relationships will take an ambiguous position. Don’t allow a breakup to happen, even though in some moments it may seem like it is the right thing to do. Don’t let depression fill you, as it would mean total defeat in the current situation. Lucky for you: 21, Orange

TAURUS (April 20-May 20) Don’t expect profits as far as finances and entrepreneurship are concerned. Revenue will be less than average. It is not that your past choices have been wrong, you will just become a victim of circumstances. If you do not have your own business, but occupy a relatively high position, then it would be nice to go on a business trip or a holiday. The idea is to escape from your current surroundings. On the personal front, you will have to try really hard to avoid serious problems with your close ones. Lucky for you: 8, Green

GEMINI (May 21 - June 21) The direction of work will bring more victories than losses. Pay attention to those around you as some of your colleagues may have given you cause for suspicion for quite some time now. It is time to solve that problem once and for all. Give a special push to your relationship with your lover. Be very attentive, even a small fracture in your relationship may open up an abyss of problems that may result in an adverse outcome. Being collected and temperate is what you need more than anything. Lucky for you: 4, Cream

red | april 2015 | 116

Lucky for you: 17, Navy Blue

LEO (July 23 - Aug 22) A difficult period awaits, try to concentrate on your current tasks. Your self confidence will be at its lowest. Do not attempt to try anything new, even though everyone around you may try to convince you to do the contrary. Pay no attention to competitors. Even on the personal front it is a complicated time, but you can handle everything by being attentive. Your near and dear ones won’t be very supportive, but take it in your stride and move on. Lucky for you: 4, Sapphire


SAGITTARIUS (Nov 22 - Dec 21)

VIRGO (Aug 23 - Sept 22)

It would be a complicated stage of life. For those who have their own business, this will be the key moment. Try to find your allies as soon as possible and realize who is not among them. The sphere of personal relationships should be much less problematic. Despite that, you will have to try hard to avoid complete conflict with your lover, close ones and friends. Separate yourself from them when challenged and do not take accusations seriously.

The sphere of business and entrepreneurship will be quite generous. You can finish all of your current projects successfully without worrying about the possible roadblocks. Spend more time at work because you will reap quick benefits. Plan some family events for the weekends, the more time you spend outside your house – the better it is. Try to be as active as possible, spend time travelling, go sightseeing and just be on the move. Lucky for you: 6, Purple

Lucky for you: 6, Pink

LIBRA (Sept 23 - Oct 22) SCORPIO (Oct 23 - Nov 21) Do not be afraid of new possibilities, conservatism is not the best tendency. Aim to do everything quickly, but think first. In relationships learn to manage the stick and the carrot carefully. Sometimes, it is best to display an iron character. Do not doubt yourself for any reason. Remember that criticizing is not saying your own opinion, instead is all about giving a complex and a competent analysis. Hold on to that definition and demand the same from those around you.

You will live a non-trivial, yet relatively stable period of your life. Not everything will go according to plan, but tasks will be resolved efficiently. New projects will arise later and you are advised to take them on. Don’t risk missing a big opportunity. There is also likelihood of you being betrayed. To avoid this, you should remain attentive throughout the month. Lucky for you: 28, Yellow

CAPRICORN (Dec 22 - Jan 19) There will be a powerful influx of energy which would make you feel like you can achieve anything. In principle, you will be exactly right – but it does not mean that you should rush head first into any adventure offered. Of course, you should take as many projects as you can complete. Off work, this is a great time to relax. Your relationship with your loved one will take on a form of maximum harmony, friends will support even the most absurd idea, and relatives will become incredibly sympathetic. Lucky for you: 10, Violet

Lucky for you: 13, Green

AQUARIUS (Jan 20 - Feb 18) Work will turn into a problematic area and you will have to try extra hard to maintain your status. On the personal front, be attentive and careful in relationships. If you previously had notes of mistrust, right now they will take on enormous strength. If relationships were tense earlier, then right now you will have to try very hard to avoid total failure. Those that are leading the married life will find it harder. If you are alone, then consider yourself lucky for the lion’s share of the problems will pass by you.

PISCES (Feb 19 - March 20) Business and entrepreneurship will drive you crazy. Try to pay attention to those around you because you will find a useful idea amidst the flow of irrelevancy. This idea may just change your life. The love front will not be as ambiguous as the business sphere. The current problems will slowly fade into the background, instead you will face issues that are much more serious. Lucky for you: 23, Brown

Lucky for you: 4, White red | april 2015 | 117


VIZAG Adventure Sports Bunkers N Bonkers Vizag’s First “PAINTBALL ARENA” Near Senora Beach Resort, Sagar Nagar, Vizag - 17 Ph: 9959849922 / Facebook.com/bunkersnbonkers Advertising agency KBGS The Advertisers Newspaper - TV - Radio Siripuram towers, Siripuram, Opp: HSBC call centre,Vizag Ph. 8008 550351,352 & 353 Air Conditioners Ramcor Enterprises Pvt Ltd/ Cool Concepts Authorised Sales & Service Dealers for Air Conditioners (Voltas / Daikin / Panasonic / Lloyd / Samsung / Water Coolers / Deep Freezers / Bottle Coolers) - 12-1-18, Waltair Main Road, Beside Hotel Green Park Vizag - 2. M : 9848778771 / 9848778775 / 9848778681 / 9912796400 / T : 0891 - 2706825 / 2706037 Branch Off : Fort Gate, Rajamundry T : 0883 - 2476360 Apparel Kankatala Textiles Pvt. Ltd. VSquare Mall, Dwarakanagar, Visakhapatnam - 530 016. T: 0891 6633336 Panache By The Raymond Shop D.No: 30-15-163, Ground Floor, E.J.Periera Manor, Dabagardens, Visakhapatnam - 530020, T: 0891-6536666, Siripuram Fort, Waltair Uplands Road, VSP-530013 T: 0891-6532666 One Stop Family Store

Sri Vamsi Textiles Pvt Ltd Sarees / Salwars / Chudidhars / Readymades / Kidsware / Furnishings & Accessories #30-15-136, Lorven Plaza, Dabagardens, Visakhapatnam-530020 T:0891 6698888 E:sri_vamsi90@yahoo.com/ W: www.srivamsi.com Architecture Fourth Dimension Architecture Architecture|Planning|Interiors 8-1-86/12, #7, First Floor, Annapurna Complex, Peda Waltair, Visakhapatnam-17, T: 0891-6464169 M: 9885160036 E: harsha@4darch.in www.4darch.in Project Inc Architecture, Interiors, Landscape 101, Venu Regency Plaza, Beside Raghavendra Swamy Temple, Ramnagar, Vizag - 530 002. T: 0891 2568228, 9550036999 E: projectinc@ymail.com www.projectinc.in AN INTERIORS & MODULAR KITCHENS Suppliers High Quality Modular Kitchens & Wardrobes Dealers for: Hettich, EBCo, KAFF, FRANKE Shiwroom No. 2-8-1, Opp. MVP Public School, Sector-9, MVP Colony, Vizag-17. T: 7396040172 www.aninteriors.in E: aninteriors9@gmail.com Beauty Bon Chic D.No. 55-10-32, HPCl Millinium Outlet, Siripuram, Visakhapatnam T: 0891-2733619, M: 7032662442 www.bonchic.co.in. Cute’s Beauty Clinic D.No.12-4-29, Opp. Vaartha, Jagadamba Junction, Vizag-3. T: 0891-6539485, Radhika / Bhavani : 9866051649 Faces Professional Beauty & Spa #14-1-2/1, Nowroji Road, Opp. More, Vizag-2 Branch: #11-9-43/1, Mig-43, Daspalla Hills, Beside Mutyalamma Temple, Vizag-3 Boutique Aarna #7-19-2, Kirlampudi Layout, Behind Syndicate Bank, Chinna Waltair, Vizag. T: 0891-2549999

Blossoms - Exclusive Boutique for Women Near Sampath Vinayaka Temple, CBM Compound, Visakhapatnam. M: 9985334444, 9966682222 GORGEOUS boutique - Designer Sarees, Salwar Suits, Tunics and Bed Covers. Tailoring Available 11am to 8pm MVV Estates, Opp. Kotak School, Chinna Waltair, Vsp - 17 T : 0891 - 2727894 M : 9533308552 Sona (Extn.) Boutique #13-1-1c, St. Anthony Church Complex, Nr. Jagadamba Centre, Maharanipeta, Vizag - 530 002. T: 0891 2792407 Car Accessories Andhra Accessories (Andhra Ax) Jyothi Enclave, A-3, Ram Nagar, Beside Lions Club Visakhapatnam - 530 002. T: 0891 - 6617894 M : 9966202084 Catering & Cooking Services Srinivasa Catering & Cooking Service Our Services : Veg & Non Veg, South Indian & North Indian Door No. 21-29-8, Ganneru Street, Near Chinta Chettu, Vizag-01 T: Ch. Srinivas - 0891 2737430 / Ch. M. Raju - 9966664673 / Shyam - 9985988744 / Jana - 8790799799 Cell Shops Mobi Care Professional mobile phone service & training centre, Opp. Woodland showroom, 1st floor, Daba Gardens, Visakhapatnam - 530 020 T: 0891 6468887 Shop No.34, 4th Floor, CMR Centrel, Maddilapalem,Vizag Ph: 0891-656 8887 Unit No.2, Ground Floor, Chitralaya Cine Mall, Visakhapatnam, Ph: 0891-644 6666 New Raj Mobiles - Sales & Service H.O.: Opp. Wood Land Showroom, Beside Old Amaravathi Hotel, Dabagardens, Vizag. T: 0891-6646447 B.O.:Opp. Kanya Sri Kanya Theatre, Shop No.1, Aditya Lodge, Old Gajuwaka, Vizag. T: 0891-6646449 US SHOPPEE Vizag’s leading store for multi brand mobile phones & gadgets Beach Road, Satyam Jn. Visakhapatnam. T: 98485 98485, 99851 23799, 0891 2792244. Confectioners Bakers Castle Prasanna Foods: Siripuram Towers, Opp. HSBC, Next to Lee & Arrow, Siripuram, Visakhapatnam - 530 002. T: 0891 2578889, 9000008889, 0891 6690989 Near Rama Talkies, CBM Compound, Visakhapatnam - 530 003. T: 0891 2518000 Sweet India CBM Compound Rd, CBM Compound, Siripuram, Visakhapatnam, Andhra Pradesh 530003 T: 0891 256 8457, 9000037979 Desi Delights Punjabi Grill & Mr & Mrs IDLY The famous Taste of Chawla’s Cream Chicken from Ludhiana @ Punjabi Grill (Lunch & Dinner 11am to 11pm), The Famous Taste of Chennai-South Indian Tiffins @ Mr & Mrs IDLY (7am to 12pm, 4pm to 8pm) at Fish Aquarium, Beside Kali Temple, R.K. Beach Road, Vizag. T: 0891-6625777/6625778 M: 9393116428/7569535851 Eat Fresh Sub Way Dutt Island, Siripuram - 0891-2784911 Event Managers Krosswire Entertainment Specalized in: Event Management • Corporate Events • Theme Parties • Birthday Parties • Wedding Planning • DJ Parties • Product Launch & Promotions • Visakhapatnam, Hyderabad, Vijayawada. T: 9885118789, 9346997556 www.krosswire.com E: krosswire@gmail.com & info@krosswire.com


Razzmatazz Theme Decorations, Set Designs, Entertainment, Floral arrangements. You name it WE HAVE IT! T: 9052024650, 9348623223, razzrahul1@gmail.com, www.razzmatazz.in Florist & Decorator’s Sugandhikaa Theme party decoration’s, Wedding decoration’s, Birthday party decoration’s, Flower Bouquets, Gift & wedding packing Plot No.20, Daspalla Hill’s, Visakhapatnam. M: 9440731765, E: alkajaju@hotmail.com Gifts & Handicrafts Eastern Art Museum #10-1-9/1, Waltair Uplands, Sampath Vinayak Temple Road, Visakhapatnam - 530 003. T: 0891 6647880 F: 0891 2562775 E: easternartmuseum@gmail.com Hair Transplantation Radha - International Institute of Hair Transplant #103, Siripuram Fort, Siripuram, Opp. Union Chapel Church, Vizag - 530 003 T: 0891 6458111, 9177777192 E: contact@hairclinicindia.com www.hairclinicindia.com Hotels Hotel Green Park Waltair Main Road, Visakhapatnam - 530 001. Ph: 0891 6615151 Hotel Meghalaya Dr. No. 10-4-15, Ramnagar, Asilmetta Junction, Visakhapatnam T: 0891 2755141 / 145 Novotel Beach Road, Vizag T: 1860 500 2020, +91 891 2822 222 E: h7535-re@accor.com, www.novotel.com The Palm Beach Nr. RK Beach, Waltair Uplands, Beach Road, Visakhapatnam T: 0891 2754026 / 27 The Dasapalla Suryabagh, Visakhapatnam. T: 0891 25564825 / 2563141 The Park Beach Road Visakhapatnam. T: 0891- 3045678 Industrial Pipes & Valves M/s Preeti Tubes #28-16-12, Suryabagh, Visakhapatnam-20. T: 0891-2526062 M: 9849126062 E: sales@preetitubes.com M/s Menda Steels, Visakhapatnam. T: 0891-2506062 E: mendasteels@gmail.com Interior Design Studio - Interior designers & consultants C2, Aakruthi, 10-1-9, Waltair uplands, Visakhapatnam - 530 003. T: 0891 2561586 F: 0891 2562775 E: designstudio2000@hotmail.com, www.designstudiointeriors.in Project Inc Architecture, Interiors, Landscape 101, Venu Regency Plaza, Beside Raghavendra Swamy Temple, Ramnagar, Vizag - 530 002. T: 0891 2568228, 9550036999 E: projectinc@ymail.com www.projectinc.in International Couriers Sampath Vinayaka Express Services 47-10-37, Ratnadham Arcade, Dondaparthi Road, Near Diamond Park, Visakahapatnam - 530016 T: 0891-6636285, 6536880, M: 9291901303, Branch: 8-3-677/9, Plot No.:9, HDFC Atm Lane, Sri Krishna Devaraya Nagar Colony, Srinagar Colony Post, Yellareddyguda, Hyderabad - 5300073, M: 9299991539, E: krishna_kod@yahoo.co.uk Jewellery MVS. Jewel Park Ramatalkies Road, Vizag - 530 003. T: 0891 2509591/92/93 Kids Wear Hey Kiddo! Opp. St. Anthony Church, Jagadamba Centre, Hotel Green Park Road, Visakhapatnam-530002. T: 0891-2529898, M:9052529898

Lingerie Flames We Cover Your Bare Necessities Pavan Enclave, Opp. HDFC, Daba Gardens, Vizag - 530 020. T: 0891 6644455 E: flameslingerie@yahoo.co.in Inner Elegance Shop No.: 25, VUDA Complex, Siripuram Jn., Vizag - 530 003. T: 0891 6647882 Marbles Archean Granites & Italian Marbles #52-4-6, Resapuvanipalem, Beside CMR Central, Visakhapatam - 530 013. T: 0891 2753188, 9440190226 H.O: 3-80, S.No. 52 & 53, Rama Gardens, NH-5, Yendada Vizag - 530 045. T: 0891-2782035, E: raju_archean@yahoo.co.in Mattresses Agarwal Home Comforts #48-18-75,Near Rama Talkies, Bullaya College Road, Vizag - 530 013. T: 0891 6637111, 9849577711 E: thevizag@gmail.com www.agarwalcomforts.com Play School Teeny Boppers Play School & Kindergarten #7-8-14, Repose, Harbour Park Road, Waltair Uplands, Vizag, A.P - 530003.Tel: 0891-2528864, 09849075129 E: poonamsrinath@yahoo.com Real Estate Prasad's Township Pvt Ltd., #47-13-2, 2nd Floor, Lakshmi Arcade, Beside Sankaramatam, Dwarakanagar, VSP -16. NAD Jn. & Gajuwaka. Plot cost 99,000/for 100sq.yard & 200, 300, 400, 500, 1000 size Plots are available. Sreeram Nagar Layout Kothavalasa-Anandapuram road. a.kothapalli village, Devarapalli Mandalam, Visakhapatnam. T: 0891-2541229, 9912411477 Saloon ABDUL’S- Men Beauty Parlour & Family Salon Branches: A1 # 11-4-5/1, Shop No 4, Nowroji Road, Maharanipeta, Vizag - 2. T : 0891 - 2792812M : 9951173787. A2- Family Salon: # 58-01-336, 1st Floor, Near Bashyam Public School, Baji junction, Vizag - 02. T: 0891 - 6557737 www.abdulsthesaloon.in Abhay Spikes The Men's Salon #24, Vuda Complex, Opp. Gurajada Kalashetram, Siripuram, Vizag - 530 001. T: 9885027449, 0891-2727449 Avenue Hair & Beauty Unisex Salon Hair, Skin & Make-up Haritha Arcade # 10-50-54/1, Opp. Lions Club, Waltair Main Road, Ram Nagar, Vizag - 02. T : 0891-2520666, 8297120666 / 9966722395 Jawed Habib Hair & Beauty Ltd. For Men & Women #9-14-5, Praveen Plaza, VIP Road, Siripuram, Vizag - 530 003. T: 0891-2521142, 6667288, 8106788000 #58-14-51, Journalist Colony, Marripalem, Vizag - 530 009. T:0891-2780082 / 83 #7-1-17, Chinna Waltair Main Road, Visakhapatnam- 530 023 T: 0891-2533522, 6588099 Well Groom - The Saloon Special packages for grooms Shop No: 4, Nr. HSBC, VUDA Complex, Siripuram, Vizag. T: 0891-6649488, 9849873999, www.wellgroom.in

Tours & Travels Travel Links D.No.30, Satya Surya Complex, Dwarakanagar, Vizag-16 T: 98483101117, 9246616117, 9246618117, E: priyatravellinks@yahoo.com


VIZAG Siva Shakthi Travels Near Laxmi Ganapathi Temple, Visakha Eye Hospital Down, Pedawaltair Main Road, VSP T: 0891-2743338, M: 9246433338, 9848211093 E: sivashakthitravelsvsp@gmail.com www.sivashakthitravelsvsp.in Web Design Colour Moon Technologies Pvt. Ltd., Website: www.thecolourmoon.com Email: info@thecolourmoon.com Mobile: 9885281291, 9676600666 Branches: Hyderabad, Visakhapatnam, Vijayawada. Wedding Planners V-Team Wedding Management Theme Decor, Sets, Entertainment, Mehendi, Sangeeth, “A to Z” for any event. Veerumama: 9348143927. E: veerumama9@gmail.com, www.vizagno1.com

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GROWING YOUR OWN OXYGEN

By Neeta Nair

I

s going to work your worst nightmare? Perhaps your lungs feel so too. Think about all those hours where your precious organs have to pump in recycled air, confined to the four walls of air conditioned work space. Now, you can’t really blame your body for revolting, can you? If it throws fatigue, restlessness and irritation at you to dissuade you from going to work, just accept it without a fight. After all you asked for it by denying your lungs fresh air. Now think about a situation where you are surrounded by plants, feeling as fresh as dew despite putting in 12 hours at work. Even responding to that much hated stinker from your boss won’t seem like that bad a deal. But, how you will find flora in the midst of a concrete jungle? Ask the employees of Symbiosys and they will tell you exactly how everyday they walk into a workspace which looks nothing short of a park. With 3000 potted plants spread across the cubicles of the 50,000 sq ft office, the management can claim that it grows all the oxygen needed for employees. With the aim of becoming the healthiest building in Andhra Pradesh, O.Naresh, CEO of Symbiosys Technologies decided to shield his employees from ill effects of a closed environment.

Unlike our homes, AC systems work 24/7 in organizations. A long day at work tires most of us, but we blame work pressure alone for it. Little do we know that the poor indoor quality of air could be the reason too. Most of the AC systems used here re-circulate a significant portion of the indoor air to maintain comfort and reduce energy costs. The recycled air loses oxygen over a period of time and the level of carbon dioxide goes up. This reduces the operational efficiency causing a number of common ailments like asthma, allergies, headaches, memory loss, fatigue and depression. With appraisals round the corner, Naresh chose to give his employees an invaluable gift. He wanted to see happy, glowing faces as opposed to half dead, fatigued individuals slogging at their desks. Inspired by a youtube video almost overnight he placed an order for 3000 indoor plants which naturally purify the air inside.

maintenance and this is a small price to pay for what we are getting in return.” Naresh is clearly leading by example to prove that he cares for his employees. Hopefully in the years to come we will see more and more organizations with green interiors for their swanky offices. Also, this idea doesn’t need to be limited to offices, even at homes we can replicate this method. All you need are three plants. Areca Palm- Also called the living room plant. Take them outdoors once in three months for best results. Mother-in-law’s tongue- Suitable for bedroom, it converts carbon dioxide into oxygen at night. Money plant – It removes volatile chemicals from air.

TIPS: Increasing green presence not only has a • Placing stones inside the pot cooling effect on eyes but lungs too. helps water absorption. One’s blood oxygen level can go up by • A plate below pots ensures the 1% if he spends close to 10 hours in excess water doesn’t seep out . such a building. The result – less stressed out and more energetic • Manure use at regular intervals employees with higher productivity. But helps the plants to grow. the million dollar question is- can plants survive in such a closed environment with constant air conditioning and how does one maintain them in a corporate sphere? Naresh responds, “NASA’s study reveals there are three common O Naresh Kumar, CEO, green plants which can be kept indoors Symbiosys Technologies Ltd. to grow fresh air. I have them here and our dedicated staff waters them once a day. Every commodity needs


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