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`50/FEB - MARCH 2018 - VOL. 07 | ISSUE 05 VIZAG



Take a good look at the fresh beginnings through our lens, choose the very best for you



RULING DIVAS AT THE HELM Confident and competent chiefs

march ahead on their chosen paths, here are their stories of success




FOR ANDHRA TANG & TASTE Chef Rupesh of Fairfield Marriott adds local touch to his dishes to serve them with loving care


and respect towards women in general,

and I place on record my appreciation

haul at the recently held CII Partnership Summit

and mega projects, with the state reaping a rich

The Smart City is in for massive investments

and those who play a role in my life in particular.



he global day of celebration is here again


providers satiate the thirst of health buffs. It is up to you to take a look at the colourful palette we have and pick your choice.

many as 665 MoUs entailing a total investment of Rs.10.5 lakh crores, generating 22 lakh jobs. The Abu Dhabi-based LuLu Group,

creating ripples in their fields. Meet

city Brewtiful, the recently opened

entrants in the market. Making the

delight and pride we talk of the new

city is witnessing. It is with great

reects the enormous growth the

The rise in the number of Reviews

Chandra Mouli Tippala, Publisher

well-wishers a very Happy Ugadi.

women chiefs who have been them in the Feature column.

Image Processing P Venkatesh

note, I end my homily. I wish our readers, patrons, advertisers and

continues as we rope in eight

Front Office P Moulika

Accounts & Admin R Chaitanya Kumar

Sr. Executives-Marketing P Arjun M.V. Raju

Asst. Manager Advertising K Niranjan Jagadeeswara Reddy

Dy. Manager Circulation Faheem Siddiqui

Dy. General Manager Corporate Affairs Selvaraj Dominic

General Manager Corporate Affairs Rajesh Babu Guntu

Printed, Published and Owned by Chandra Mouli Tippala. Printed at Kalajyothi Process Pvt. Ltd., 1-1-60/5, RTC X Roads Hyderabad - 500 020. Published at Red Publications D. No. 14-36-9, Vikas Nagar, Pedagantyada, Gajuwaka, Dist. Visakhapatnam, AP. Editor: Tippala Divya Reddy.

Design Strategy

Publication Consultant K Raghuram Raju

Visualizer K Shankar

Sr. Photographers Dhana Vijay Dinakar Pamu

Feature Writer Chandrika Mantri P Swarnalata

Sr. Feature Writer Anahita Ahuja

Editor-in-Chief V Sarada

from our Cuisine. On this palatable

varied recipes. Take a spoonful

avours with ever evolving and

seamlessly integrates the local

Son of the soil, Chef Rupesh,

Master Chef to head the wing.

hospitality industry, it chose a

most significant aspect of the

niche for itself. With food being the

recently, it has already carved a

Visakhapatnam entered the city

Executive Director T.V. Vijaya Kumari

Publisher Chandra Mouli Tippala



Our tryst with entrepreneurs

tourism & will be ready by 2021.

conferencing and exhibitions

promote meetings, incentives,

being built with an objective to

Centre and a retail mall. This is

hotel, an International Convention

the complex will have a five star

lines of Singapore's Suntec Centre,

5000 indirect jobs. To be built on

alone promises 5000 direct and

Though Fairfield By Marriott

gyms and home healthcare service

The government has signed as

coming with a massive venture,

facilities bring in a new culture, while


and Sunrise AP Investment Meet.


Red Reviews This city is going places with micro breweries, eateries, home healthcare, gyms, boutiques, and what not opening up. Need to catch up? You can do it as we have covered them all. So sit back, and ip through.

34 Red Feature With a never-ending zeal, incessant quest for success and willingness to walk the extra mile, these women entrepreneurs overcame major roadblocks on their expressways to build enviable businesses. They create sustainable livelihood for many. Watch out for these inspiring achievers.


Red Cuisine Red Haute Even when at the top, Raashi aspires for the best. She likes to face her fears, and loves the idea of a new challenge. She looks like a million bucks and her films earn just as much. Confident and fearless, this young girl has carved a niche for herself in tinsel town. | 12

Rupesh, Head Chef, Fairfield By Marriott Visakhapatnam, shares his plans to make Andhra dishes popular on the global culinary map though Andhra Amma Vantalu, and his lip-smacking dishes and beautifully presented signature platters.


NEW FACILITY AT VIJAYA MEDICAL CENTRE Vijaya Medical Centre (VMC), in collaboration with Fujifilm, installed a new high end Digital 3D Breast Tomosynthesis for the first time in AP. The stateof-the-art equipment can pick up even tiny cancers, which may elude normal mammography. On World Cancer Day, VMC held a continuing medical education programme on breast health and imaging, under the aegis of Breast Imaging Society of India. As many as 250 doctors took advantage of this interactive hands-on workshop, which threw light on the latest techniques in breast cancer diagnosis. Eminent faculty including Dr.Smriti Hari, Dr.Shilpa Lad, Dr.Meenakshi Singhal, Dr.Jwala Srikala and Dr.S.Sajeeda addressed the packed audience.

SAY NO TO PLASTICS Rohit Memorial Trust (RMT) held the 8th session of their Say No To Plastics initiative with the Oxford school students at Seetamdhara Rythu Bazaar. They distributed 500 cloth bags. Chairman, RMT, G.Anantram urged the Rythu Bazaar authorities to encourage such endeavours. Gurmeet Kohli, Project Director and Dr.Meenakshi Anantram, Vice-Chairman, RMT were present at the event. Volunteers who wish to be a part of the campaign can call 0891-2551226.

SRIKANTH’S BIRTHDAY CELEBRATIONS The birthday of Srikanth, CMD of Sun International Institute for Tourism & Management and ‘Sun Family Day’ were celebrated. The students and faculty members from all the branches attended the event. Mesmerising dance performances enthralled the audience. Srikanth felicitated and gave away free medical insurance and bonus to the staff. After the cake cutting session, the participants burned the dance oor and relished the delectable spread. Srikanth thanked his staff and students for making the day memorable. | 16


Former Andhra Ranji players were feted by Secretary ACA, Arun Kumar, Director ACA, Kinjal Suratwala, Parthasarathy, K.Vijay Mohan, A.Chandu & Hussain at the 9th Andhra Cricketers Reunion held at Palm Beach Hotel. Jugal Kishore Ghiya, M.Shyam, Kinjal Suratwala, R.Krishna Mohan, Prof.Anjenaya Prasad, Nitesh Kumar Reddy, R. Krishnamohan, S.Krishnamohan, G.S.Mallikarjuna Rao, H.A.Prasad, and E.Padmaja were bestowed with honours and prestigious lifetime achievement awards.

TIME TO ROCK N ROLL Pepperazzi- the Diner hosted a live performance by the band Hellscape. Bharath Richie (lead singer/guitar), Sathvik (lead guitar) and Eswar (drummer/percussionist) played classic rock, blues, rock n roll, old school metal & Indian rock. The crème de la crème had a gala time relishing sumptuous dishes. Anand Heena Thakkar, CMD, Pepperazzi Hospitality Pvt Ltd and Franchise Owner, Satya Sriram Valluri, MD of Annadah Hospitality Pvt Ltd, were prominently present.

CHARAN GROUP LAUNCHES NEW VENTURE Charan Group launched its 14th venture at Ampolu, Srikakulam. The bhoomi pooja was performed by Parandhama Naidu, MD of Charan Group. Nearly 800 guests attended the event and relished a delectable fare. They expressed their joy over Charan Group’s efforts to provide the plots at affordable rates. Nearly 80% of the plots were sold on the same day. Speaking on the occasion, Parandhama Naidu said that he would strive to launch more such ventures and try to meet the expectations of his customers. | 18

MYZ-UNO IS NOW BREWING Myz-Uno, a gastronomical brew pub located at VIP Central Building, finally threw open its doors. Nearly 400 revellers attended the grand launch party hosted by owners Bharath Kamma and his wife Rasagna Rao. HRD Minister Ganta Srinivasa Rao and Dr.Satyanand of Satyanand Acting Institute graced the event. The crowd burnt the dance oor and swayed to the killer beats of DJ Swarup Varma and DJ Aaditya. They were treated to a sumptuous spread and served four different avours of freshly brewed beer.

GRAND LAUNCH OF VELAR Anika Motors Private Ltd, exclusive dealers of Jaguar Land Rover cars, organised a grand bash to celebrate the launch of the latest Range Rover Velar. The Velar boasts of features like Matrix laser LED headlights, reclining rear seats with climate control, meridian surround sound system. Chief guest MP K.Hari Babu graced the occasion. Nearly 200 prominent personalities of the city attended the event held at The Park Hotel. Vamsi Kishore, Secretary of Waltair Club, made the first purchase. The guests were treated to a sumptuous spread and nectarous cocktails. | 20

PRESIDENTIAL SCHOOL CELEBRATES ANNUAL DAY The Presidential Schools held its Annual Day with the theme Vasudhaiva Kutumbakam-The World is One Family at the Rajiv Gandhi Indoor Stadium. Global traditions and cultures, and pressing issues like poverty and illiteracy were highlighted in cultural events presented by the students. In a benevolent gesture, The Presidential Schools and VRT-77 presented a cheque of Rs.3,50,000 to PAPA HOME. M.T.Krishna Babu, Chairman VPT, graced the event as the chief guest. School President D.S.Anand and Principal I.K.Anand applauded the efforts of the students and staff.


APPLY TODAY! Advertising - Asst. Managers & Sr. Managers Graduates / Post-graduates with pleasing personality and 2 years of experience in the advertising field Asst. Editor / Sr. Feature Writers Graduates / Post-graduates with command over English, editing skills and ability to cover a wide range of subjects. Prefer: Prior experience in Print / Publishing industry.

Asst. GM- Advt (Female) Young & dynamic Graduates / Post-graduates with pleasing personality and experience in Public Relations and Advertising field

RELAX & REJUVENATE AT NIRVANA Beat all that tension away and treat your body to refreshing and rejuvenating massage therapies at Nirvana Thai Spa located at Siripuram. Trinadh Raju, MD of NRR Builders, inaugurated the spa. Franchisor Anil Kumar Vasu and friends, KVB Satyanarayana and Peddireddla Srinivas, were prominently present at the opening. Franchise owners, Ch.Srinivas and B.Nagapratap, said, “Book an appointment now for that soothing experience. Trust us, you will feel in heaven after the relaxing session.”

Sr. Executives Marketing & Executives Circulation Graduates with experience in marketing activities



M: 88854 88854 T: 0891 2544 444 T: 040 23686868 Head Office: Aspen Towers, 1st Floor, # 52-10-10/1/5/4, Opp. Indian Oil Petrol Bunk, Resapuvanipalem, Vizag - 530 013 T: 0891 2544 444 / 46 Branch Office: # 19/A, Silent Lake Valley, Road No. 51, Jubilee Hills, Hyderabad - 500033. T: 040 2368 6868

INTERNATIONAL CONFERENCE ON INDIA-ASEAN PARTNERSHIP GITAM School of International Business held an International Conference on India-ASEAN partnership @ 25, sponsored by EXIM Bank of India. Dignitaries, Moe Kyaw Aung, Krong Kanit Rakcharoen, Muhammad Azfar Abdullah, Phonekeo Sakdavong, & Suresh Chukkapalli spoke on the need to strengthen Indo-ASEAN co-operation. Prof.K.K.Narayanan, Joint Director, gave the welcome speech. Prof.M.S.Prasada Rao, Vice-Chancellor, spoke about the role of GITAM in imparting quality education, research and global engagement. Prof.K.Ramakrishna Rao, Chancellor provided insights into the commonalities between India and ASEAN nations. Prahalathan Iyer, CGM, EXIM Bank spoke about the role of EXIM Bank in strengthening ties between India and ASEAN. Dr.Radha Raghuramapatruni, Conference Director, proposed a vote of thanks.

LIVLIFE CONDUCTS ANTI-OBESITY WALK With an initiative to spread awareness about obesity and its complications, Hyderabad-based LivLife Hospitals organised an AntiObesity Walk at RK Beach road. HRD Minister, Ganta Srinivasa Rao, President of AP Chamber of Commerce, G.Sambasivarao, Chairman of ANITS, N.B.R Prasad and Managing Director of Livlife Hospitals, Dr.Dukkipati Nandakishore, graced the occasion. Dr.Meenakshi Anantram, CEO, Razzmatazz managed the event. Dr.Nandakishore said, “The incidence of obesity is quite high in the country. Obesity not only affects one’s health, but also causes financial and psychological stress to the patient and his/her family.”

PATTABHIRAM MOTIVATES PRAKASHITES Dr.B.V.Pattabhiram, well-known magician and personality development trainer, conducted a seminar for 10th class students of Sri Prakash Vidyaniketan. He motivated them by citing examples of Indians who became famous with their thirst for knowledge and quest for intelligence. He said, “Have faith in yourself, you will be successful." He advised the students to have control on AIDS- Attraction, Inferiority Complex, Dissatisfaction and Stress and urged them to practise techniques like ‘Sky Walking’ and Vajrasana. Director Ch.Vasu Prakash called upon the students to dream big. | 24

POLLOCKS CELEBRATES ANNUAL DAY Pollocks School held its 52nd Annual DayPollocks Intelli at Rajiv Gandhi Indoor Stadium. Pravin Kumar, Collector, Hari Narayanan, GVMC Commissioner, Ganta Srinivasa Rao, Minister, Rana Uppalapati, Business Associate, Titan Company Ltd. & Chandra Mouli Tippala, CMD, red magazine, graced the event. The cultural programme presented by students was delightful. Principal Sandeep Chitra and VicePrincipal Rajini Chitra patted students for their efforts & thanked the parents for their support.

WHAT AN INNINGS! The final match between Hemu Hunters and Satish Dadas XI was organised by Sunrise Dentists Cricket League (Edition-2 Vizag) at Dr.Y.S.Rajasekhara Reddy ACA-VDCA Cricket Stadium. Hemu Hunters won the match by 9 wickets. MLC P.V.N.Madhav graced the tourney and exhorted the players to aim for national level tournaments. President of the association, Dr.Sunil Talasila, Secretary Dr.A.Sarvabowma and Sports Convenor Dr.Hemakumar V were prominently present.

BHOOMI POOJA OF KVR’S LATEST VENTURE KVR Estates launched their new venture at Tagarapuvalasa. Chairman and Managing Director of KVR Estates, K.Venkat Reddy performed the bhoomi pooja. The event was attended by prominent personalities of the city. The puja was performed with traditional zeal in the presence of Reddy’s near and dear. Speaking on the occasion, Venkat Reddy said, “Our ventures are always designed meeting the tastes and demands of the customers. I am happy to state that we have earned the trust of our esteemed customers by offering state-of-the-art amenities.”

LOTUS HOSPITALS WINS BIG Lotus Hospitals For Women and Children organised a cricket tournament for the doctors and members of Care Hospital, Pradhama Hospital, Vijaya Medical Center, United Dentists, Dashing Molars, GITAM Hospital and Seven Hills Hospital. As many as 15 matches were played in five days at the Pothinamallayya Palem B Grounds. Lotus Hospitals was the winner while United Dentists was the first runner up. Dr.Raja Shekar of United Dentists won the title of Man of The Series, Sai of Vijaya Medical Center- Best Batsman and Dr.Ravi Kiran of Lotus Hospitals- Best Bowler.


AUDI Visakhapatnam launched the all new second generation Audi Q5. With an all-wheel drive Quattro system, an efficient engine, a suspension with damper control and comprehensive infotainment systems, the Q5 proves to be a perfect vehicle. Rajiv Sanghvi, MD, Audi Visakhapatnam said, “The car is larger, lighter & a perfect combination of design, driving experience, technology and infotainment.” Rahil Ansari, Head, Audi India said, “The Q5 with its agile and efficient performance will give an exhilarating driving experience.” | 30

GLAMOUR & GLITTER AT UE EXPO Lauded as the most alluring of all the expos, UE The Jewellery Expo brought its 52 edition to the city. Chief guests Shobhana Smriti, wife of District Collector Pravin Kumar and Chandu Tippala, CMD, red magazine, lit the traditional lamp and declared the three-day event open. Talking to the media, Shobhana said that the Smart City, with its cosmopolitan profile, was the perfect platform for the event of this magnitude. As expected, the Expo witnessed a record number of footfalls and had done some brisk business. As many as 25 reputed brands from across the country brought in the best of their products, to the delight of local jewellery-lovers. The collection included an impressive array of antique, diamond, gem-studded, platinum, gold and silver jewellery, watches and gift items.

BRING ON THE GAGS Vizag Komedians organised a stand-up comedy night featuring Sundeep Sharma (Comedy’s Bombay Brahmin), Saurav Mehta, Sourabh Sinha, Manik Mehta and Abhinav Tewary. The comedians had all the guests in splits with their rib-tickling performances. Nearly 80 guests attended the event, hosted by Raouf Gangjee. The city’s crème de la crème were spotted feasting on the lavish spread of delicacies and sipping beverages. | 31

KRISHNA REDDY’S BRILLIANT EFFORTS To mark the 155th birth anniversary of Swami Vivekananda, Jana Jagarana Samithi organised an awareness rally on the beach road. M.Krishna Reddy, TDP leader and Chairman, Swathi Promoters & Vasudeva Reddy, President, Jana Jagarana Samithi, participated. In another event, Krishna Reddy was felicitated by Dr.Peda Somulu, President of Vizag Walkers Club, for his noble endeavours. The poster launch of Dog Show, organised by Vizag Canine Welfare Association, was held at the office of Swathi Promoters. Mrinalini Mohammad and Basha of Marshalls Pet Zone and Dr.Peda invited Krishna Reddy for the event and presented him with a bouquet.

STOP WAFFLING, TRY CHURRO99 A place smelling of freshly made wafes that also offers a variety of ice cream rolls, dream or reality? Yes, a reality as Churro99 opposite Dutt Island opens. Owner M.Sunil Kumar’s parents, M.V.Krishna Rao and M.Lakshmi inaugurated the outlet. ACP Kinjarapu Prabhakar graced the occasion. Nearly 200 guests attended the opening to relish the lip-smacking and delectable desserts. Sunil said, “Besides our exhaustive range of wafes and ice-cream rolls, we even serve freak shakes, momos, pastas, chole bhature, chat and pani puri variants.”

LAXMI TURNS 4 The 4th birthday celebration of Laxmi Ksheerajaa, daughter of M.Ramesh Reddy, MD of Swathi Promoters and Deepika, was celebrated with great pomp and show. Nearly 50 guests attended the event. The theme was ‘Go Green’ which reected in the décor. The family members too donned green attires. Deepika organised various fun activities for the kids. Laxmi cut the cake in the presence of her grandparents, M.Krishna Reddy, TDP leader and Chairman and Vijayalaxmi, and uncle and aunt, M.Suresh Reddy, Executive Director and Deepthi. A lavish spread of delicacies was served.

Quality Healthcare HOME delivered By Chandrika Mantri


allHealth(CH) Services Private Limted,

To give shape to the idea, she

CH is the only firm that provides

the first of its kind home healthcare

tapped the intellectual capital of

the convenience of virtual access

service provider, was launched on Jan

Ramco Group. Ramco came up

combined with physical delivery of

2017 and is available in Vizag, Hyderabad,

with CallHealth’s proprietary three-

all services. One can consult a

Rajahmundry, Guntur, Kurnool, Warangal,

dimensional integrated platform.

doctor virtually via a phone or video

Vijayawada, Nellore, Tirupati, Delhi, Gurugram &

A stellar team, comprising experts

call. On getting intimation through

Noida. It brings together 52 specialist doctors,

from healthcare, technology,

the call center or web/app, CH’s

102 hospitals & clinics, 118 imaging &

enterprise consulting and business

virtual platform searches for the

diagnostic laboratories, 25 pharmacies, 50

strategy, was built.

nearest medical officer, with the

medical equipment & consumables

requisite skills, to tend to that

manufacturers & 11 wellness & fitness centers


on one platform to deliver services at the

customer. He carries out the tests

CallHealth is a one-stop-solution

doorstep. Sreekanth Nadella, COO, gives details.

as instructed by the doctor or

for delivery of services across the

collect samples for diagnosis. For

spectrum of wellness, prevention

services such as nursing, bedside

and care to the doorstep of a

attendant & physiotherapy, CH’s

customer- any convenient location.

platform supports gender and

The customer can consult doctors;

language requirements.

Genesis It all started when our firm’s promoter Sandhya Raju, MD, Sandhya Mills tore her ligament. Her trips to doctors & diagnostic centres made her realize the pain of traversing through multiple healthcare providers. She felt it was time to take healthcare to homes and that a patient centric platform was the need of the hour. | 34

get diagnostic tests done; have medicines & medical services like

Ties with Healthcare Providers

nursing, physiotherapy and more

Our registered customers are given

delivered. Where a visit to hospital

a wallet option for cashless

or imaging center is required, CH

transactions. The firm has tied up

provides facilitation services.

with payment partners like Paytm.

It also tied up with OEM’s to provide

programmes to create skill-ready

wearable products that help us track



and monitor the patient’s health on a daily basis.

Affordable Healthcare CH’s industry-defying prices are

Life Made Easy With CallHealth

affordable. Only NABL and NABH

CH provides e-Health records that

accredited labs and hospitals are

help in prognosis; portal access to

leveraged for services.

specialists for consultation/second opinion; the customer can view the

Target Customers

doctor’s name, his/her experience,

CH caters to nearly 50,000 people

and take an appointment. Insurance

per month, out of which nearly 60%

experts from CallHealth Broking

are women. Over 30,000 customers

Services advise on best possible

are added every month.

coverage at the lowest premiums.


Team & Training

Successfully serving more than

CH has an in-house team of doctors

2 lakh customers for home-care

and specialists, phlebotomists, ICU

assistance, 2.5 lakh+ diagnostics

trained nurses, physiotherapists and

and imaging services, 50000+

bedside attendants. The CallHealth

orders delivered at home, 50000+

Academy for Medical Pioneers and

consultations with our doctors & over

Innovations(CHAMPION) Academy,

42000 requests for hospitalisation

Hyderabad conducts learning



2016 TiE50 Winner for the prestigious TiE50 Technology Awards Programme.

Innovative Healthcare Services Award by Times Healthcare Achievers 2017

Health Startup of the Year- India Health and Wellness Summit & Awards 2016

Vizag Response Vizag has been the best performing location. Given the adoption rates in Vizag, we are increasing our presence in Anakapalle, Vizianagaram and Srikakulam. | 35

Get In,


s much as we would like to believe that chocolate cake and ice cream are the elixir of a long and healthy life, we know that is not the case. We also know that a regular exercise routine is one of the assured paths to a longer & healthier life. So, how should one go about it and stick to the schedule? Simplesign up at Transformers Fitness Studio located at Shivajipalem Junction. This gym is sprawled over 2,600 sq.ft. and is well-equipped to handle all fitness needs with its topnotch imported equipment, highly qualified and certified trainers and a steam room. Owners, Munna and Jogiraju say, “Whatever your need may bewhether it is about losing or gaining weight, toning muscles, increasing flexibility, building strength or improving cardiovascular health, you are sure to get a proper guidance on following the right techniques and methods of each exercise from our efficient trainers.” Munna has won many accolades in various bodybuilding competitions. He adds, “It’s just been three weeks since we started & we already have 80 clients, which is great.”

The membership fees are as follows: S.No.




1 month



3 months



6 months



1 year


The cost of hiring a personal trainer is Rs.4,000 per month. Munna says, “People’s abilities and requirements are different when it comes to exercise. Hence the need for a personal trainer. They help you set realistic goals that you can achieve - if you put in the right effort, of course. They can also keep you on track and motivate you further. If your form, while exercising, is not correct, then you are at a risk of injury as well (because nothing kills a plan like 10 weeks of prescribed bed rest!). So it is always good to hire one.” Future Plans? They respond, “We want to expand to the second floor, which will be dedicated to strength-training.”

Timings: 5:00am to 10:00pm (Monday to Saturday), 6:00am to 12noon (Sundays) Contact: 9494163000, 8008929799



here is certain energy in visiting a brew house that makes the experience different from guzzling it elsewhere. It could be the unmistakable aroma of the brewing process, the gleaming steel tanks or the opportunity to drink with other beer nerds. Yes, the beer being ‘oh so fresh’ could have something to do with that too. Vizagites can now experience all this at the state’s first microbreweryIronhill Brewery. Sprawled over 7,000 sq.ft. and located near Dutt Island, this is the perfect brew house with a seating capacity for nearly 200 people. The predominant wooden furniture blends pretty well with the classy yet casual décor. Quirky posters and miniature bikes adorn the walls, and hanging flying machines and a detailed | 40


description of the brewing process are the highlights. There is a separate smoking zone and private dining sections too, and their in-house DJ Anoop ensures that you have one helluva time on the dance floor. Franchise owner Sriharsha Tripuraneni says, “Our signature beers, Rolling Cider, Liquid Gold, Brew Shrew and Last Man Standing are refreshing and hand crafted with no preservatives, chemicals or artificial additives. The flavours are changed according to the seasonal fruits. For instance, during summers, we will serve Mango Liquid Gold. Our Koli Chips, Nacho Bhel, Onion Rings, Mushroom Ontario, Veynchina Mamsam, Margarita Pizza and BBQ Chicken Pizza are to die for and go pretty well with a glass o’ beer.”

So, what is the best part about Ironhill? You can sample their beers at the price of one! So, give your tongue a taste of all the variety that is around and let it choose. That’s not all. You are bound to go gaga over their unique and cute serving dishes. Oh what fun to relish Onion Rings served in a truck or sip Passion Fruit Iced Tea from a mini-tub! What next? He adds, “A live band gig, three days a week. Besides, I plan to rope in renowned DJs from across the country to perform here.”

Timings: 10:00am to 11:30pm Contact: 8977767676



Contact: 9440190226,

10:00am to 07:00pm

9848023709, 9553477709,

(Sundays closed)



o adorn any space with style & unmatched quality is what J.S.N.Raju, Managing Partner of Archean Granites and Italian Marbles, aims for. Enter their 800 sq.yd. store, located near HP Petrol Bunk, Yendada, and the stunning collection of granites, Italian and composite marbles is sure to take your breath away. Nope, that’s not it! Check out their warehouse, sprawled over 1800 sq.yd., located in Midhilapuri VUDA Colony Road, opposite VDC Super Market in Madurawada. Just one glance at the elegant textures & myriad hues and you will be given in to their sheer magnificence.

Raju says, “We offer the very best in granite with over 100 varieties of colours & shades for kitchen tops, bathrooms, wall cladding & flooring. Our products are available in various finishes to suit any project. We have incorporated best management practices, cutting-edge technology and stringent quality control measures in our operations to ensure our customers get the best quality products and value for money. Besides, we boast of one of the best white's in the city, which is available in all sizes, thickness and finishes. In fact, we are the exclusive dealers of AGL and

Starroxx in composite marble.” He adds, “Our team of experienced professionals (on contract basis) can do the installation. I visit the site for supervision, every once in a while.” USP? He assert, “An exhaustive range, exclusive varieties from all over the globe, competitive prices, the most illustrious clientele and unflinching dedication to customer satisfaction are some of the many reasons why you should choose us.”




s much as we care about the latest fashion trends, colours and patterns, we cannot ignore the importance of comfort and ease. So, what should be your fabric of choice for the scorching summer season? Linen, of course, as it can withstand high temperatures & absorb moisture. It is anti-allergic and anti-bacterial. It can be washed as often as needed since washing only makes it softer. Perfect for the city’s climate! So, when it comes to picking the best and finest linen, Linen Vogue should definitely be top on your list. This brand is the biggest exporter and supplier of the fabric to all renowned brands across the globe. Headed by Kalyan Chandra, Master Franchise, this outlet is sprawled over 1500 sq.ft. and located at VIP Road. He says, “We own the franchise for both the Telugu states. Besides, we offer top-notch quality of linen, starting from linen and giza cotton fabric to readymade men’s wear (trousers, shirts, blazers,

waistcoats, jodhpuri suits), stoles and handkerchiefs. One can even buy starch sprays. Simply spray the starch on the fabric & iron to restore a crisp and fresh look. We provide tailoring services to take care of all your stitching needs. Be assured, in case of need, we reach your order at the earliest.” The price range of linen fabric is from Rs.800 to Rs.6,000 per meter and giza cotton fabric from Rs.600 to Rs.2,500 per meter. The starting range of readymade linen shirts is from Rs.2,000 and readymade linen trousers is from Rs.2,500. The cost of spray starch is Rs.275. Asked of their USP, he says, “You will be surprised to know that it has been only two months since we opened & we are already attracting nearly 600 walk-ins per month. The overwhelming response can be credited to our exhaustive, exquisite and exceptional range.” What next? “We plan to open stores in Kakinada, Bhimavaram, Guntur, Anatapur and Kadapa,” he says.

Timings: 10:00am to 10:00pm (Open 365 days) Contact: 0891-2710009 | 44

Fare day a specific sub is given for a cost lower than what that sub would do on regular days.”


ho hasn’t made a pit stop at the renowned chain Subway for that hasty six inches (12, if you are feeling feisty) delectable sub? And not to forget, those extra tomatoes, bell peppers, olives, mustard and sweet onion sauce! Well sub-lovers can now rejoice as Subway is now open besides ICICI Bank, MVP Double Road. Sprawled over 1,000 sq.ft., this outlet has a 20-cover space. Franchise owner Madhu Varma says, “Apart from yummy sandwiches, we have finger-licking salads, cookies, desserts, and beverages. The best part is that you can pick out of five breads for your sub and load it with veggies and pickles of your choice. Yep, a submarine sandwich customised just for you. You must even be familiar of our ‘Sub Of The Day’ offer, where each | 46

He adds, “Vegetarians mostly opt for Veggie Patty and Panner Tikka while the meat lovers prefer Chicken Tikka and Chicken Tandoori. For health buffs, we recommend our fat-free salads with lettuce and olives or skip mayonnaise and south west sauce in the subs. Here, the chicken is cooked on tandoor rather than deep fried- zero oil content. Nutritious yet yummy! Besides, we serve thickshakes, sundaes, mocktails and scoops of Dinshaw’s brand. There is a Georgia vending machine too if you want to enjoy your subs with a hot piping cup of coffee. We have two special offers as well– Two Thickshakes for Rs.150 and Buy 2 Scoops and Get One Scoop Free.” There is a 300 sq.ft. space where one can organise birthday parties, anniversaries, etc. for nearly 30 people, and that too for no extra charges. Double treat folks! Future plans, “Expansion plans are in the pipeline. But, as of now, I want to start home delivery services soon.” Oh boy, we can’t wait!

Timings: 09:00am to 10:30pm (Open 365 days) Contact: 0891-2533777, 9182464277

Go Vroom le and with Sty

d e e Sp


located at old ITI junction, near the showroom.

is due to their unmatched practicality and ease of riding. The

Honda brand is synonymous with technical expertise

market is now coming up with vehicles boasting of awesome

and the joy of riding, and our showroom reflects these

style and attractive features. So if you want to see & experience

ethos. We have on the spot registration, finance and

the latest rides in flesh, pay a visit to Hamsa Motors Pvt. Ltd.

exchange facilities. Besides, our staff is given intense

Sprawled over 5000 sq.ft. and located besides Passport Office,

training in terms of sales, service, spare parts and

Muralinagar, this ulta-modern showroom has an array of Honda

customer service to ensure people receive the best

motorbikes and scooters. The 8,000 sq.ft. service center is

experience in both pre and post sale situation. In fact,

n the last decade and a half, the two-wheeled workhorses

have pretty much become the go-to rides for everyone- from college students to people of any age. Their rise in popularity

Managing Director, R.Satya Narayana Raju says, “The

we have the No.1 sales team in the city.” He asserts, “Honda CB Shine and CB Shine SP (125cc) and Honda CB Hornet (160cc) motorbikes, and Honda Activa 4G, Activa (125cc) and Honda Grazia scooters are always in demand. Besides the 3S, we focus on yet another S- safety. We have a twowheeler driving simulator to educate our customers on the safety guidelines. We conduct safety awareness camps too across the city.” One can even purchase safety equipment like helmets, jackets, gloves, etc. here. The price of motorbikes ranges from Rs.50,000 to Rs.1,00,000 and scooters is from Rs.55,000 to Rs.80,000. Helmets are available from Rs.500 to Rs.1,500. Future plans? He says, “Expansion plans are in the pipeline.” So, all you bike enthusiasts, you know where to pit-stop now!

Timings: 08:00am to 08:00pm (Monday to Saturday), 8:00am to 05:00pm (Sunday) Contact: 0891-278449, 9849613636


ending a little forward in his chair, the

young man asked the comely girl sitting

opposite on a mat, “Will you continue to

dance even after marriage?” The shocked girl retorted, “It is like asking me if I would breathe after marriage.” The consequence is for anyone to guess. The eligible bachelor, seeking a marriage alliance, was politely shown the door. That, the girl became a world famous Bharatanatyam exponent, is another story. This happened 60 years ago, proving that women of substance have been asserting their rights then, now and always. So, reminding them of their rights and pitying their plight or even stating that they are not on par with their male counterparts sound rather bizarre.



All the divas featured here shoot back, “Gender bias? Spell it.” This is sheer music to the ears. Yet,

By V.Sarada & Chandrika Mantri

there is no denying the fact that there are still

Shoot by Dhana Vijay

women who don’t get their due. It is up to them to step out of the shadow of domineering man, whether it is at home or work. There is always a way, if there is a will. All this notwithstanding, we mark International Women’s Day by introducing nine amazingly 2

successful women entrepreneurs. It was a task finding them as they are in woeful minority. Here goes their story…


Padmaja & Vyjayanthi

Jaya Lakshmi | 50












Vasavi | 51


+ Dr. Jaya's Clinic runs on joy and aesthetics

Dr.K.Jaya Lakshmi Designation: Consultant Dermatologist Company: Dr.Jaya’s Exult Aesthetic Clinic


complement my husband’s

Two factors motivated me to be


an entrepreneur. One- passion for my profession and two- lack of


professional aesthetic services in

I take up consultations, discuss

Vizag. We offer a multitude of

benefits and risk assessment of

unique, ethical and cutting edge

procedures. I determine the

aesthetic procedures.

treatments (or combinations) that are suitable to the patients. I also

Listed procedures

participate in clinic events and

arts and culture, inclining towards beauty

We have an array of procedures

presentations, and demonstrate

comes rather naturally. So there is nothing

that record a high success rate.

treatments/procedures. I educate

surprising in Dr.Jaya coming up with a medical

They include hair transplantation,

the clients about the available

facility that sculpts and shapes features and

skin rejuvenation, lasers and

services. People should know

enhances looks. Dr. Jaya's Exult Aesthetic Clinic-

cosmetology, body shaping and

that these services, for which they

the name she gave to it comes as a perfect preface to

breast surgeries, but more

were going to the metros till

the immaculately clean facility that deals with

importantly face treatments.

recently, are available in the city.


or a girl raised in Vizianagaram, the seat of

cosmetic/plastic surgery and dermatology. “If beauty is skin deep, isn’t it our responsibility to keep it glowing?” asks a graceful Jaya. For those traditionalists who question- “beauty business in Vizag?,” she is ready with an answer- “Even the most phenomenal journeys begin with that famous first step and fortunately I had the privilege of taking it.” She, indeed, seems to have taken that confident step with great elan. Here is the beautiful progress she made on this less trodden path. | 52

They are spared of the trouble The team

and cost of travel.

Our team of doctors includes my husband Dr.M.Srinivas Rao, M.S.,

Support system

M.Ch plastic surgery, DIP AAAM;

My father Mr.K.Surya Prakash

Dr.P.Vishal Goud, Hair Transplant

Rao, mother Mrs.Lalitha, sons

Surgeon; Dr.Y.S.Krishna, Hair

Surya Karthikeya & Rishi Abhinav

Transplant Surgeon. I obtained

and husband have always been a

MBBS and DDVL degrees that

great support in my endeavours.


Women entrepreneurs in minority.

Mood changer

An efficient team is built by


Spending time with kids and family.

appointing the staff through

Probably they don’t have that much-

referrals. Dedication, positive

required family support.

Efficient management of people.

attitude and patience are prerequisites to be with us.


Competitive edge

Role of social media

We enjoy a clear edge over

I use it often.

others because we are ready to adapt changes. This is imperative in our highly dynamic field. We

Leadership lesson

Key entrepreneurial skills Resource, people and money management. Title of your autobiography Three effective mobile apps

The Mindful Journey

Facebook, Practo, JustDial.

constantly upgrade equipment &

Worst fear

techniques, and offer innovative

Loneliness. I deal with it by being with

customer service. We treat our

social groups and friends. I read to

esteemed clients with great care.

keep myself occupied.

Constant follow up is our USP. Wish to dine with Gratification

Dr.Rashmi Shetty

I feel truly blessed when the client smiles with happiness after the


treatment. We are given best

Dr.APJ Abdul Kalam

testimonials from all our clients who have gained self confidence and started life afresh. Work-life balance I must once again mention my husband who is always ready with help. My team too chips in and helps me maintain the worklife balance. Giving back to society Our company has contributed a

Best advice It came from my best friend Dr.Niveditha, Psychiatrist. “Practice till 7:00pm and give quality time to family. Success habits Prioritising tasks and thinking win-win.


Blogs that you follow

lot through CSR activities and

Sacred chants by Stephen Devassy and

held several medical camps at

Skinny recipes by Nisha Homey.

Chipurapalli. We are constantly working with Sodhana, an NGO.

Three changes you want to make in the world

Lessons learnt.

Stop production of plastic; put an end to

I have learnt many useful lessons

unequal distribution of basic facilities and

in this not too long a journey.

I want to create awareness about things

I evolved into a more confident,

we have.

organised and patient person. She Boss Being a woman, I have a better connect with my workforce. I understand their problems and work for their welfare. | 53


Padmaja Chelikani & Vyjayanthi Chelikani Designation: Partners | Company: Aarna




hey refuse to be branded as entrepreneurs. “Our endeavour is humble and our intent simple. Having nothing to do with feminism in that stark defiant sense of the word, we want to empower women at least a few of them, making them self-reliant,” say Padmaja and Vyjayanthi in unison. Despite their efforts to make no brouhaha about the venture, the boutique has become a brand to reckon with and earned critical acclaims. Well, that can be easily attributed to their meticulous selection and unique collection. Daughters-in-law of an affluent and flourishing business family, they set out on their own path. After mulling over many options, they zeroed in on the merchandise closest to woman’s heart-clothing and opened Aarna which in no time earned a huge bank of loyal customers. They tell us their success story.


me the head of his company. But

extensively across the country to

Padmaja: I hail from a business

soon, I realised that it was not my

handpick products.

family in Bobbili which is into jute

cup of tea and left.

manufacturing, and later ventured into steel and hence it is no alien vocation. I am a qualified CA and had enough on my hands even after my marriage as I entered yet another ‘Business House’. Vyjayanthi: I obtained B.Com degree

before you took the plunge

Both: The dearth of good boutiques

P: I am grateful that I did not know

in the city motivated us to start Aarna.

half the things back then. So the

Our store is 9 years old. It has been

voyage turned out to be really

an enriching experience meeting

interesting, discovering something

people from all walks of life. Our

new every day. But yes, research

objective is to encourage upcoming

prior to setting off would have helped.

before I got married into Chelikani

designers. We prefer to keep it that

family. I wanted to continue my

way, showcasing their work.

studies and even got an MBA seat. But I could not take it up as I was in the family way. However, my father-inlaw gave me an assignment, making | 54

One thing you wish you knew

Birth of Aarna

Modus operandi P: I manage finance & logistics. V: I manage the sales. We travel

V: It has been a fruitful trek. Workforce P: The real strength of any firm - big or small- is its employees. It is very important to understand them, keep

the communication channels open and be compassionate yet a little firm. We look for honesty, sincerity & a pleasant demeanour in our staff. V: We have a team of young women in the age bracket of 2025 years. So it is all zeal and zest. Your edge P: Besides being a CA, I am a spiritual person full of optimism. Hence, I focus more on solutions rather than the problem. V: I can gauge the customer’s taste within a few minutes of her entering the store. Accomplishments P: A lovely bond with customers who are more of friends now. My dream to start an industry to provide employment to only women is yet to be realised. Failures P: Failures are an inevitable part of journey and they are the stepping stones to progress. Customer ties P: It is important to think like a customer. We are open to all kinds of feedback. V: We let our customers trot around in leisure, giving them ample time to decide. We don’t pressurise or goad them to pick this or that. Work-life balance P: My children are busy with their own career and I have Vyjayanthi, a great partner, to share the responsibilities. Hence no issues. V: Padmaja has always been a big source of support. Luckily, we both are on the same page and it has been a very smooth ride. Lessons learnt P: Aarna taught me many valuable lessons. I am more

focused and efficient. I discovered my strengths and weaknesses. She Boss Both: A woman has a definite advantage as they are sympathetic, understanding and good at multi-tasking and communicating. Gender bias P: Never did I face that though I admit that it is rampant in our society. I believe that if women take the wheel, we will be a developed nation. V: Neither did I. I want to state something interesting here. Women from the South are held in high esteem in North India. We are known for our professionalism. Women entrepreneurs a minority, comment. P: Though statistics have proved that we are way more successful in business as compared to men, there is a notion that men are born to do business and a women’s place is at home. Women lack encouragement and exposure. V: Whether they take them up voluntarily or thrust on them, often family responsibilities hold them back.

TIDBITS Three mobile apps you use P: FB, WhatsApp and Instagram V: FB Pages Manager, WhatsApp and MakeMyTrip Fear P: Being idle. V: What is fear? Dinner with… P: Sabyasachi. He built his empire, yet remains firmly rooted. V: I want to host a dinner for weavers. Favorite tycoon P: Steve Jobs V: J.R.D.Tata Best advice you ever got P: Don’t let the fear of failure stop you, let the fear of not trying motivate you. V: Live within your means and have the human touch. Worst P: If you copy a celebrity style, you will look fashionable. Motivation P: My children’s expectations. V: Drinking coffee. Success habits P: Being organized and keeping a watch on the latest trends. V: Being approachable and humble. Title of your autobiography P: Pearls, Prada and Perfection. V: Eat, Pray and Love. Blogs that you follow and recommend? P: ‘Stylish By Nature’ and ‘Bombay Bubble’. | 55

K.Padmasree Designation: Owner Company: Personal Touch


Power of Personal Touch to have picked up trade nuances fast enough

Prime tasks

and appears confident, though one can see the

My main responsibility is taking

fleeting glimpses of pain in her eloquent eyes.

care of my boys. Adding to it,

Here we present the soft spoken and gentle

now I feel responsible for my

a better blessing than taking care of

lady who is determined to find her way in the

staff and their well-being.

a doting husband and two adorable

maze of biz world.


or a happy homemaker, can there be

sons? Yes, that was what Padmasree was

Preparedness The journey

My husband was into real

I came into this trade to fill the enormous

estate and construction, but

vacuum left behind by my husband.

business never interested me.

I gathered the shards of life and rebuilt it.

So I came into the field totally

My sons, Siddhartha & Sumanth, stood

unprepared. I wish I knew more

by me through the trying period. At their

about shopping & how to deal

behest, I took up this project to keep my

with customers before I took the

mind occupied and stand on my feet.

much-needed plunge.

Padmasree rediscovered herself as an

Unique facility


entrepreneur. For a woman, who didn’t

We were the first in Vizag to bring the

Our staff is given freedom to

even take interest in shopping for herself,

concept of customisation with premium

express their views, which helps

launching a boutique, scouting around the

fabrics procured from all corners of the

them in enhancing their talents.

country for fine and exclusive products,

country, and ours is the only store that

My employees become part of

showcasing and selling them can be

offers dyeing, printing, stitching and

my family, once they step in.

absolutely overwhelming. But she seems

embroidery under one roof.

doing. But the untimely and unfortunate demise of her husband, Mr.Kanakamedala Sreenivas, cracked her happy cocoon, compelling her to look the world straight in the eye. If every tragedy leaves a singular impact on an individual, every individual finds his or her own way to deal with it. Opening a new chapter of her life, | 58

This also leads to a better rapport

mind to it. Earlier, I was not much into

with customers. Since we are the

socialising. But now my business requires

first store to offer customised

me to interact with people on daily basis.

Role of social media

options in fabric in the city, we

This has improved my social skills and

I am at a learning stage.

need experienced staff which is a

confidence levels.

tad difficult. Hence, we choose people who are committed and

She Boss

ready for hands on lessons.

Ours is an all-woman team. They have the comfort of approaching me on any issue.

The extra edge


Favourite mobile apps Google, Pinterest and Cleartrip. Desire to dine with It would be great if women entrepreneurs get together to exchange ideas.

I have been dabbling with oils

Gender bias

and Tanjore paintings for years

I faced it only once when I wanted to get

now. My grip over colours and

into business. Most of my family & friends

combinations stands me in good

discouraged me only on account of my

stead. I can select the very best

being a single mother. I could overcome

saris and fabrics.

that with the support of a few friends,

The worst

especially C.V.Josna Rani and my sons.

Someone told me not to risk everything by

Significant project

Best advice Change is the only thing permanent, so we rather accept it.

going for expansion.

Last year, we supplied various

Women entrepreneurs a minority.

kinds of saris, including the



9-yard ones which are not

It is difficult for a woman to convince the

The desire to expand my business.

common in Andhra Pradesh,

family about her business acumen and

dhotis and fabrics for the 13-day

secondly, there is a fear that she may not

Success habits

Vishwasanti Mahayagnam held in

be able to achieve work-life balance.

Hard work

Sri Kalahasti. It was a challenging

Dealing with worst times

task as it was for the first time we

I know that this period too

took up such a massive project.

shall pass.

Lessons learnt

Leadership lesson

Earlier, on finding a particular

Lead by example.

product moving fast, we would order more of it and end up with

Key skills to succeed

dead stock on our hands. We

Desire to succeed, not

realised the exercise is futile. Now

losing hope & dedication.

we bring only the latest products.

Destiny or control

Customer ties

over your life?

We can build an unbreakable

A mix of both actually.

bond with customers only by giving them good service and good quality merchandise.

Title of your autobiography? Resilience

Workation Most of my day is spent at the store. However, when my son and I travel for purchases, we enjoy the trips. We dub them as our best workation. The change My vocation made me realise that I can achieve anything if I put my | 59

Raji Adari Designation: Owner Company: Matrix Unisex Salon, Group of Monu’s







er interest in making people look gorgeous, stunning and radiant, turned into a passion, and somewhere down

the line culminated into a full-fledged career as she launched her beauty salon ‘Monu’s Cosmetology and Trichology Clinic’. By sheer hard work and dedication, Raji met the sales targets set by the brand Matrix in no time. She was well rewarded for her toil and given to run the brand’s first flagship store in South Zone in India. A beauty therapist, cosmetologist and trichologist, she is one of those envy-inducing multi-taskers, who can seamlessly combine running three outlets and a home with two children- Monish and Poshana. Here is her story. Journey

through paper ads. The first thing

client’s needs. They have to take into

I did a few beautician crash courses

I notice is their attitude. Having a

consideration the client’s budget

before I got married to Srinivas at a

member with a good outlook will not

before suggesting any treatment.

very young age. His work took us to

only help me retain customers, but

I don’t believe in forcing our services.

Singapore, where I completed an

also maintain a good atmosphere at

advanced course. After returning

work. The second criterion is their

home, I pursued a cosmetology and

skill. After recruitment, I give them

trichology course from Mumbai. I set

training on Matrix’s products and

up the first facility at Sheelanagar

services. I expect them to respect

(2008) and the second one at

each and every client that walks in.

Gajuwaka (2014). After I bagged the

I refuse to allow any distractions. For

flagship, I opened the third outlet-

example, they cannot use mobile

Matrix Unisex Salon, Group of

phones while on duty. I have a team

Monu’s, at Ramnagar in 2017.

of 21 members.



I recruit my team inviting candidates

I train my staff to first understand the | 60

Accomplishments Setting up and running three outlets are my accomplishments. They run pretty well, even in my absence. What really amazes me is that every time I step into my outlets, I notice a new client who has come on someone’s reference. And the best part is that all of them walk out satisfied, heaping praises on us and our services.


Gender bias

one year so that I could focus on my son

Staff retention is a big challenge.

Never. My father and husband have always

Monish’s10th class exams. Thank God,

I train my employees for nearly

supported me.

I didn’t pay heed to him. Instead, I hired a

three months, sharing all my

tuition master to coach him and went

knowledge and sadly, one day

Women entrepreneurs in a minority.

about my routine. I saw to it that my work

they unceremoniously quit.


hours did not overlap with the time my son

Despite providing them with best

I strongly feel women need to change their

was at home. Proving me right, he scored

facilities, this happens very often.

attitude. Since men at home are taking

a brilliant 9.8 CGPA.

care of their needs, they don’t realise the Customer ties

need to stand on their own feet. They


You must have noticed that my

prefer the comfort of home. Women need

Self motivated.

business card carries my cell

to be independent and self-reliant. In worst times

number, not the store number. This gives me an opportunity to directly interact with the client. Besides, whenever a client approaches us with an issue, we

TIDBITS Dinner with… Dev Thakur- renowned make-up artist.

Efficient planning helps us tide over them. One leadership lesson My father, Mr.Balarama Swamy told me, “Live and let live.”

dive deep to find the root cause.

Best advice you ever got

We don’t prescribe treatments

From my husband who said, “You may

Title of your autobiography

based on superficial symptoms,

encounter enormous hurdles in business

Sweet Memories.

but believe in providing the best

but face them with a big broad smile.” You want to change in the world

and lasting solutions. Worst Work-life balance

This too came from my husband who

This challenge I have been

advised me to shut off all the salons for

Gender discrimination.

meeting with considerable success as I follow a well-worked out routine. Though I have my

and complete the chores at home before I set out to visit all the outlets. I have a fixed time schedule. My day begins with a visit to Sheelanagar outlet which is closer home. Then I visit the outlet at Gajuwaka. Evenings are reserved for Ramnagar. CSR Nothing formal but I have quite a big friend circle and relatives to take care of. I try helping them

all of them walk out satisfied, heaping praises.

their help. I wake up pretty early

has come on someone’s reference. And the best part is that

in the same city, I seldom take

Every time I step into my outlets, I notice a new client who

parents and mother-in-law living

out in every possible way. Lesson learnt Time management. I have become punctual now. | 61



Sri Roopa Jasti Designation: Director Companies: Verve,

he lady, brimming with confidence, stands in front of a wall on which the shadow of a man holding the finger of his little girl is cast- that

is the portrait that catches your eye on entering her chamber. Roopa Jasti, the owner, with an impish twinkle in her eyes, asks you to interpret it. Her favourite sport appears to be finding out how each onlooker deciphers the symbol. While you try to grasp the theme, she reveals, “My concept, which is beautifully depicted by the artist, is all about my father’s hand-holding me and how I grew up to be an independent woman, that I am today.” Thus she celebrates her yesterday, idolising her father. More interestingly, she secures tomorrow of her offspring, floating Kartsin. This online grocery store is a platform intended to launch her daughter Sri Brahmini. Don’t ask ‘when?’ because the child is just one-year-old. Meet this very futuristic and far-sighted Roopa, whose present is what we are talking about.

SHE KARTS IN NEW VERVE Journey I was born and brought up in the City of Pearls, where my father was into public services, and got married to Mr.Manoj Kumar, a builder, and moved to the City of Destiny in 2013. Passion Driven by sheer passion to be an entrepreneur, I am running two firms Verve which is into technical trainings and recruitments and, an online, whatsapp grocery store. The latter is an asset I want to give my daughter. For the time being, my biggest challenge lies in running these two divergent firms. | 62

Workforce My workforce is my real strength and I gratefully acknowledge their role and contribution. Identifying the talents of employees and their areas of interest helps business. I urge my staff to find out lacunae, if any and invite them to come out with solutions. I look for people with self discipline, ambition, multi-tasking skills and who are eager to learn and grow. Advantage & successful tasks Our competitive advantage is our service and prices. Both the ventures are my accomplishments. Training and placing right people in the right

spots are an achievement. I feel the recognition as an IWCF (UK) Trainer and MOM consultant for Singapore is a very significant reward. Customer ties I believe in accepting the customer’s point of view and feedback and that is how I expand my mental horizons. Work-life balance You can achieve a successful work-life balance only if you have self discipline and know how to manage your time. I am good at both.

CSR We always look for opportunities to contribute to the community. Not

business is not always possible. TIDBITS

only do I volunteer, but also urge

Social media

my students, employees and

The most essential tool in any kind

friends to take part in as many

of marketing.

welfare activities as possible.

Three effective mobile apps


Facebook Page, Whatsapp and

I have learnt to develop my


strengths, Now, I know my priorities and focus on them. I don't know if it made me a better person in the traditional sense or not, but it certainly taught me a lot that I otherwise wouldn't have

Your worst fears Fear of failing to take up risks and balancing business and personal life. Self confidence and courage help me overcome it.

learnt. To sum it up- I learnt how to

One favourite tycoon

spot opportunities; learn from my

Dhirubhai Ambani.

mistakes; multitask & be unique, creative and innovative.

interlinked. We should be content with what we have and have zeal to get what we want. Title of your autobiography Silence of the Emptiness 3 things you would change in the world? Erase Jan 6th 2016, the day my father expired; selfishness in people; the magical ingredient money- I wish I could make it vanish. Hobbies/interests I am a professionally trained vocalist. I dance, read books, watch movies, travel and explore. I am interested in sculpture. Daily routine Physical activities to stay fit, taking care of my little princess, office, business meetings, social activities and of course, taking care of home and family.

Best advice you ever got Not to trust everyone, and be a

She Boss

little selfish.

I have garnered a lot of respect. People know that we, women,

The worst

always accept challenges; fulfill

Don’t take risk, it won’t work.

our commitments; maintain good


ties, & are intuitive and tenacious.

My motivation comes from books.

Gender bias

They are my best friends.

I did my graduation and masters in

Success habits

London and never faced any such

Discipline- this I owe to my father

thing. But after coming back to

and my own determination.

India, I have seen this in different phases of business and personal

In bad weather

life too. People are judgmental

I immerse myself in music, dance

about women in leadership roles. It

and spend time with my baby and

is a perception problem. So, when

friends to uplift my mood. Negative

a woman makes it to the top, it

thoughts do come, but they go if

must have taken her probably 5x

you let them. I always strive to

more efforts compared to her male

create a positive state of mind.

colleagues. I overcome this with

Leadership lesson

the strength of self motivation,

Accept mistakes and be ready to

confidence and efficiency.

learn from them.

Women entrepreneurs a

Key entrepreneurial skills

minority. Comment

Discipline, positive mindset,

That is because we face a number

strategic planning and well-set

of challenges. The first & foremost

goals are important.

being the lack of family support. Besides, we also face various


pressures from society, Handling

Destiny leaves its mark on our

responsibilities both at home and

lives. Everything is organised and | 63






Those endless plans I mulled over for perfect holidays for my family and interminable hunts for suitable spots across the world propelled me to this new destination,� says Sangeeta Choudhari, who till recently has been content with helping her husband Sandeep in running his computer business. Finally, she decided to have her own venture and run it on her own steam and terms to prove her prowess. She runs her trade on two simple principles -intelligent planning and diligent execution. If the incessant phone calls she receives as the interview progresses is an indication, we discern how demanding her profession is and how dexterously she is handling it. Be taken in by her travel talk.

Sangeeta Choudhari Designation: Proprietor Company: Cloud09 Holidays


accommodation; flight tickets; visas

Successful project

One thing that gets me pumped up is

and advise them on the must-visit

I recently organised a trip for a group

travelling. But whenever it came to

spots and must-try activities.

of ladies from Ahmedabad to Dubai.

planning a family trip, it has always been one helluva task for me. After all that gruelling exercise, I wasn’t that excited anymore about the trip. It was fun to go on a trip, but the prelude to it was a daunting task. That is when I decided to start Cloud09, which allows people to enjoy well-organised and stress-free trips. Responsibilities I help people choose their holiday destinations; make necessary arrangements for transportation, and | 66

Effective workforce In this business, one has be available 24/7. Now, there is no more relaxation mode. Anyway, it is still a startup and I need to work a lot on it. Rather than an employee, I look for a partner, who shares the same passion.

Initially, they were a bit apprehensive as none of them had travelled abroad before. Fortunately, I could arrange a female Gujarati-speaking guide for them. The happy group returned with great memories. They were all praise for the efficient planning. I am now planning an educational trip for few

USP of Cloud09

school students titled Trip Nasa. I am

We provide the best quality and

sure it will be an amazing project.

personalised services at the best rates. No complaints.


Three mobile apps you use

understand the issue and rectify it as

I need to pay a non-refundable token

Xchange, LinkedIn and Whatsapp.

soon as possible.

package, which I take from the client.

Best advice you ever got

One leadership lesson

Sometimes, the client cancels the

I don’t take advices. I go with my gut.

Anger is not a substitute to strength.


Key entrepreneurial skills

I believe in the maxim- There is always a

Time management, punctuality, strong

first time, for everything. The best is yet to

network, good communication and

come. Do your best,

negotiation abilities.

Success habits

Do you believe in destiny or

Setting targets, achieving them and

can you control your own fate?

establishing a good rapport with customers.

I believe in hard work.

I can understand their requirements

In worst times

Title of your autobiography

and succeed in business.

By keeping cool, going in-depth to

Not a Lonely Planet.

amount whenever I book a hotel or

trip and asks for the total refund, which is not possible. They argue endlessly for it and I end up paying from my pocket which is not fair. For successful customer ties I need to interact up and close with the clients and have to pay attention to every detail. That is the only way

Work-life balance

Three things you want to change

It has always been a smooth ride.

in the world?

I must admit that my family has

Nothing to change as such. Just be

supported me in all my endeavours.

positive and have faith in yourself.

Lessons learnt

Blogs that you follow and

Before starting Cloud09, I used to


crib about Sandeep not spending

Vijay Anand, popularly known as ‘the

enough time, even on weekends,

start-up guy’, and Vishwas Mudagal,

with the family or me. I can relate to

author and entrepreneur.

him better now and know how this kind of work keeps one busy 24x7. Gender bias No. Never! Even If I did, I am sure I can easily handle it. Women entrepreneurs are in minority, comment. Come to think of it, the marriageable age of a boy is 21 while that of a girl is18 in our country. Don’t you think the discrimination begins there itself? Where is equality in that? The society and family must encourage women to pursue education, move ahead and be independent. TIDBITS Role of social media My entire work depends on the social media- from connecting, browsing to comparing and delivering the best.

Discrimination starts at the stage of marriage itself. The boy becomes eligible at 21 while the girl is at 18.


pproaching a high end boutique owner for an inter view is often fraught with an apprehension, making you wonder over likely

attitude and airs. But she, not only floors you with her impeccable manners and humble demeanour, but also tugs at your heart with her innocent looks. The selfeffacing Twinkle Sahu turns out to be camera-shy too, making our diligent lensman sweat a little more than the usual. But your surprise doesn't end there because the demure entrepreneur unexpectedly opens up to a volley of questions which she fields with absolute confidence and clarity, and minces no words. That is the gorgeous diva for you.



Journey I come from a business family of Dhanbad, dealing in liquor. My mother Mrs.Pushpa Saha had to step into this exclusively male domain as my father passed away at a very young age and when I was barely two years old. It was a daunting task for a mother of four girls to run a business of this kind, but she came through unscathed. Walking in her footsteps, we learnt to be independent and self-reliant at an early age. I earned a B.A. degree before getting married to Mr.Manish | 68


Twinkle Sahu Designation: Owner | Company: Sanskriti

Sahu, a businessman, who also deals with liquor and moved to Titlagarh. Fashion fascination I have always been a die-hard fashion addict. Living in a joint family allowed me enough space and time to pursue my interest. I used to hold exhibitions in Delhi, twice a year along with my friends who were located in Lucknow, Banaras and Kolkata. Designing the clothes fell to my lot while they would pick up the material.

Vizag calling We decided to shift here as we came to know that this city offered better educational opportunities for my sonsManan and Arnav. Realising my love for fashion designing, my husband gave me a surprise gift- a shop in the VUDA Complex. Thus Sanskriti came into existence. While scouting for a more spacious venue to hold my growing business, I opened the second branch on the Sampath Vinayak road in Nov 2017.



and think positive to have good opportunities knocking

I wish I was well-versed with all

I am currently educating a child,

at your door.” Incidentally his blood group is also B+.

the nuances of business. That

whom I adopted through the

would have given me the much-

Rohit Memorial Trust. I also lend

needed edge. Despite all these

support to an NGO-Sampoorna

Motivation Challenges keep me motivated.

years in trade, I still feel like a

that makes paper bags. We use

Success habits

novice. I need to work on that.

them as a no-plastics initiative.

Early to bed, early to rise.

Lessons learnt

In worst times

Business taught me how to

I don’t panic, stay calm and analyse the issue.

But I must admit that I have a strong support in my husband and staff. Dr.Meenakshi Anantram of Razzmatazz is my friend, philosopher and guide. She helped me find my feet in this new place and has my back. Modus operandi I try to create a positive ambience

manage time, have a positive mindset, and be humble and polite at all times. She Boss I can easily relate to the problems of my employees and I too share

Key skills Punctuality, dedication, respect for all customers and 100% dedication to work. Belief I am a firm believer of destiny.

my challenges with them. We

Title of autobiography

enjoy a great rapport.


I believe that ‘happy employees

Gender bias

Things you want to change in the world

make happy customers’. I travel

I did not face any.

Nothing! I am quite happy with it.

at work. I ensure that my staff are taken care of and always happy.

twice a month to handpick the products from Lucknow, Banaras, Kolkata and Mumbai. I directly deal with the weavers.

Women entrepreneurs are in minority. Comment. Women are often not given the same platform as men. I have

Building the workforce

come across many women, who

Mrs.Sharda, who now handles

are extremely talented but stay

the marketing, came to me as a

home. I feel they should stand for

client. She took keen interest in

themselves. Somewhere they

my work and largely promoted it.

should make a start.

Her daughter, Shruti, is also a part of Sanskriti; she manages


the marketing & advertisement.

Usage of Social media

Khan and Sandeep look after the

Everyday! I am on it always.

tailoring, embroidery (zardosi and maggam) and are in-charge of

Three apps of interest

the tailoring section.

Pinterest, Whatsapp and Facebook

USP Our exquisite Awadhi and

Dinner with…

Banarasi collection.

Sabyasachi Mukherji! I love his traditional attires. And I love to

Successful event

dress people in such attires.

We recently organised a Banarasi Mela which beautifully showed

Favourite tycoon

how a Banarasi blouse can be

Jamsetji Nusserwanji Tata

paired with any sari- be it pattu or

Best advice

chanderi. Applauded as a brilliant

I got it from my husband who

concept, it had become a big hit.

says, “Be positive, speak positive | 69

a s e ak

M a h Na

n a le


w S

Vasavi Kanth Designation: Owner Company: NaHa

p e e 8


ature is her laboratory and fauna supplies her

reagents. She carries out her innumerable

experiments; each a success story in itself,

reveling in the God-given bounty. With a resolute commitment to eco-friendly and traditional procedures, and using her own meticulously developed recipes, she hand-makes soaps, which have been cleansing, nourishing and soothing skins of her innumerable customers for the past two decades. Hailing from Vijayawada, she came to the city clutching the hand of Mr.K.S.N.Murthy who has been working for Vizag Steel Plant. However, highly talented Vasavi did not let her marriage, daughters Manmaye and Sunaina, and domestic responsibilities drag her into a whirlpool of humdrum. She continued to stay pro-active, with her creativity finding various outlets. Here, the child of nature recalls how she reached the destination of her choice.

Journey I have always had a keen interest in art and craft, especially in glass painting, engraving, embossing and knitting. To enhance my skills, I used to subscribe to Fevicryl products. Later, I joined the company as their craft teacher to conduct hobby classes and trained nearly 250 women, crossing the target Fevicryl set, at the steel plant in a year. Later, I deviated into the | 70

beauty field, going for a therapy

The process

course of Dr.Premleela Rao at

Often we find chemicals like

Gehinis, aroma therapy and

Sodium Lauryl Sulfate in liquid

ayurvedic cosmetology. I set up

beauty products. With an intent to

spas- Nymphs Beauty Space in

offer everything natural, I started

Ukkunagaram club and Peda

making solid base following cold

Waltair. I was using products

process. The by product of lye &

made by me at the spa. I was

natural oils is glycerin, which acts

also writing for a magazine called

as a natural conditioner for the

Beauty E’Space. I got a certificate

skin. I infuse beneficial herbs and

from National Federation of

essential oils, depending on the

Neuro Linguistic Psychology,

skin type, and use it to make the

Florida. Eventually, I found my

soap. Sometimes, I even opt for

calling & started making soaps,

the Melt & Pour process. I make

face packs, bath salts, aromatic

soaps in small batches (10-15kg)

sachets, etc, setting up my

to get the proportions right. They

company NaHa, abbreiviating

are then either kept in organic

Natural and Handmade.

stores or sold in exhibitions.


Successful Feedback

Our products don’t contain synthetic

I was a bundle of nerves when I took

fragrances, artificial colours, chemicals

NaHa for an exhibition at Hotel St.Regis

Three effective mobile apps

and preservatives. We use only natural

Mumbai. But to my joy, my stock went

Facebook, Twitter and Instagram.

herbs and food flavours. I grow tulsi,

like hot cakes and what was more

indigo, mangoes, lemon in my garden

overwhelming was that some said that

and use the extracts from this fauna.

they already knew NaHa.

I handpick each & every herb. I add essential oil as per the demand of the

Work-life balance

customer and customize the product.

The credit goes entirely to my mother Mrs.Lakshmi Kantham.


market a new soap.

Worst fear Loneliness. When I am not surrounded by people, my dogs- Shadow, Leo, Sappu & Runt Baby give me company. Dinner with… I went to Kolhapur with a group of

The plight of women in the villages

Lesson Learnt

people who were passionate about

around and tribal areas touched my

I have a long way to go.

organic products. I was surprised to find

heart and started training them in baking, jewellery making, beauty treatments. I could train a good number of women in Aganampudi, Araku Valley, Paderu & Madhina Bagh. I call it a sheer

that some of them had left lucrative jobs She boss

to do organic farming. I definitely want

We are approachable, compassionate,

to mingle with such individuals.

and understand a woman’s domestic commitments much better then men do.

Best advise received My brother Rajeev Kanth told me not to

give and take as they teach me those

Gender bias

crafts which they were adept at like

It is everywhere. It is a man’s world.

mix innumerable hobbies with business. Motivated

aesthetically appealing mats, brooms and some artifacts. I help them sell their

Women entrepreneurs a minority.

I am into Vipassana Meditation. It keeps

products at exhibitions. I have a team of


me up and running.

10 women, working at my facility in

Equality is still a distant dream. Family

Desapatrunipalem, Steel Plant.

members still find it difficult to trust

Success habits

women in financial matters. There is

I am a workaholic. I just can’t sit idle.

general apprehension that a working women cannot fulfill filial obligations. TIDBITS

Title of your autobiography Musings You want to change in the world I want the world to slow down a bit,

Role of social media

people value relationships and respect

I use it when I need to

the joint family tradition. Favourite book Almond Eyes, Lotus Feet: Indian Traditions in Beauty and Health by Sharada Dwivedi Key entrepreneurial skills Hard work and discipline. | 71

Chefs Corner


Aroma in

Marriott Air By Chandrika Mantri


or Agatamudi Rupeswara Rao, Head Chef at

Fairfield By Marriott Visakhapatnam, plating local

flavours comes naturally. He gives an edgy spin to

the Andhra cuisine, crafting it carefully and serving it with much aplomb. He exudes a blazing passion for the path he chose and his carpe-diem outlook reflects in his constantly evolving recipes. “I am a pakka local when I wield the ladle, but I am open to new concepts and ready to throw in a good measure of global ingredients and techniques to dish out never-tasted-before experiences for my guests.” Chef Rupesh (as he is fondly called) is now at the forefront of a campaign titled Andhra Amma Vantalu, which is floated in collaboration with AP Tourism. This is Agatamudi Rupeswara Rao

being done with an objective to tweak the local cuisine (which is fading into oblivion) and make it popular. The rave reviews of his culinary skills show that the guests of the hotel are given an elevated dining experience. His creativity, international experience and knowledge of the local market are widely applauded.


Calling all seafood lovers! This feisty dish is just what you need- spicy and tangy in every bite! Juicy pieces of Vanjaram Vepudu, Karivepaku Royyalu, Pandugappa Fry and Kanakathalu are marinated in turmeric and red chilli powder, lemon juice and salt, and then slowroasted. The tenderness of the esh, yummy taste and alluring appeal compel you to add it to your repertoire. | 74

Shoot by Dhana Vijay

Visakha Harbour

Ulavacharu Annam A staple food of AP, this mouth-watering dish takes you down the aromatic and spicy lane of the Andhra cuisine. Just take one bite of this delicacy and you won’t be able to resist a second helping. Followed by a third, a fourth, and a fifth. Tastes best with usirikaya pachadi.

Karam Kalavadumpa The amazing taste of this lip-smacking starter is credited to the freshness of the lotus stem root from West Godavari and Araku. Water chestnuts are made from the roots, marinated in Guntur Karam and tossed with onion, green chilli, curry leaves and lemon juice. One whiff and you are left drooling for more!

Guntur Mirchi Halwa with Rabdi Cake This sweet is sure to delight even the pickiest of dessert-eaters! A few ingredients but great avour! It melts in your mouth giving you endless fits of sugary and tangy pleasure. Here is the twist- relish it with banana cake, topped with rabdi and caramalised cornakes. Simply divine!

Berry Smash, Mint Colado, Tomato Mary and Green Island

After all that spicy intake, how about something refreshing and chilled? Packed with fresh and nutritious ingredients like berry, green apple, tomato and mint, the non-alcoholic drinks delight your senses like nothing else.

RUPESH AND HIS REACH From a boy hailing from an agri family of Srikakulam, to the applauded Chef of a star hotel, it was a triumphant march, with accompanying turbulence. Drought & debts drove Rupesh to the city of opportunities- Hyderabad. Ironically, his hunger-induced journey took him to the hospitality industry which satiates innumerable palates and stomachs.

Starting his career as a hall boy at a small restaurant, the lad studied diploma in hotel management from Indian Institute of Hotel Management (Setwin). He put his best foot forward as a Guest Service Associate at Taj Krishna. He, later, took over as a Team Leader at Intercontinental Mumbai. His coveted opportunity came as a posting in Muscat, where he worked

at Al Yazdi Catering LLC. Later, he joined cruise ship Royal Caribbean & earned an arsenal of skills. He came home to be the Chef De Partie at Novotel Hyderabad and later, the Executive Sous Chef at Novotel Visakhapatnam Varun Beach. He spearheaded many culinary operations like introducing Teppanyaki cuisine to Vizag, at The Bheemili Resort.

One Stop Family Store | 76 | 78

FOR ADVERTISEMENTS: Vizag: 9885 444449 | Hyderabad: 9553 955178 FOR SUBSCRIPTIONS: Vizag: 9550 197777 | Hyderabad: 8897 626262 FOR STOCKINGS: Vizag: 8886 220566 | Hyderabad: 9000 518375

Tariff: Rs. 6000/- for 12 issues


`50/FEB - MARCH 2018 - VOL. 07 | ISSUE 05 HYDERABAD




Cute corners cater to sweet cravings, brining in new irresistible flavours only to satiate your taste buds


SPOT WHAT IS NEW IN TOWN Shopaholics don’t fret, we have all that new listed here, choose your time and make your date


MAA AASARA FOUNDATION Setting out on a noble mission, Malathi dispenses compassion & help to Thalassemia victims


Kn w

SUPERB SOIREES FULL OF FROLIC Occasion may be any, no getting away from celebration. It is all about dance, lilting music and happy revelling





nd of February 2018 saw the end of magnificent era too in the film industry . Thousands of fans, led by members of her family and friends, bade farewell to the iconic Sridevi. The heartthrob of millions broke several glass ceilings to become the country’s first female superstar. We pay tributes to the



Coming to the present edition, we talk of the advent of la Paris culture in the city, with mushrooming

Malathi Dechiraju rises above her personal grief and gives her best to the society. For this worthy daughter of former Governor, the late Mr.Kona Prabhakar, taking up welfare causes comes as natural as taking breath. You can find out how she comes to the rescue of Thalassemia aficted children through her NGO Maa Aasara in our Welfare.

Even as we mark Women’s Day this year, we had to record a sad reality. Out of all states, Telangana has the lowest number of women cops on its rolls. A report says that 2.47% of its sanctioned strength of 60,700 personnel are women while crimes against women increased by 18% last year. On the other hand, the state has been wooing investors from home and abroad. These financers will bring in several women employees who, at the least, expect safe environs. We hope, realising its onus of providing security to women - locals or otherwise, the state would do the needful.

Chandra Mouli Tippala, Publisher

Let me remind you that in addition to the above mentioned, we have the regular features, before I wish you all a very Happy Ugadi.

patisseries. We find these places jam packed with foodies who keep a healthy appetite for anything new. So, it is time we spoke of at least a few of them. Turn to the Feature pages and you will be obliged to visit all of them. Such is their allure.




diva, who could get under the skin of every single role she portrayed in nearly 300 films. The sheer body of her work in a career spanning 50 years and five languages is amazing. May her soul rest in peace.


Front Office P Moulika

Accounts & Admin R Chaitanya Kumar

Sr. Executives-Marketing P Arjun M.V. Raju

Asst. Manager Advertising K Niranjan Jagadeeswara Reddy

Dy. Manager Circulation Faheem Siddiqui

Dy. General Manager Corporate Affairs Selvaraj Dominic

General Manager Corporate Affairs Rajesh Babu Guntu

Printed, Published and Owned by Chandra Mouli Tippala. Printed at Kalajyothi Process Pvt. Ltd., 1-1-60/5, RTC X Roads Hyderabad - 500 020. Published at Red Publications D. No. 14-36-9, Vikas Nagar, Pedagantyada, Gajuwaka, Dist. Visakhapatnam, AP. Editor: Tippala Divya Reddy.

Design Strategy

Publication Consultant K Raghuram Raju

Image Processing P Venkatesh

Visualizer K Shankar

Sr. Photographers Dhana Vijay Dinakar Pamu

Feature Writer Chandrika Mantri P Swarnalata

Sr. Feature Writer Anahita Ahuja

Editor-in-Chief V Sarada

Executive Director T.V. Vijaya Kumari

Publisher Chandra Mouli Tippala



Red Review Any new facility that comes to the city has to go through our scanner. We delve deep into each and every of them and bring out all the positive aspects to make you go for it with no second thoughts.


Red Patisserie Do you associate happiness with digging into sinful pastries, tender and soft macaroons, delectable cupcakes or scrumptious brownies? Well then, atter your taste buds and relish rich sweet delicacies at these mind-blowing patisseries.


Red Parties Celebrations of any event is incomplete without a big grand bash. Well dressed guests, lip-smacking dishes, lilting music, foot-tapping grooves and killer ambience are the essential ingredients. The birthday celebrations of Manju and Ritesh have them all.

Red Haute Raashi’s following is swelling by the numbers, and people are raving about her performance in Tholi Prema. But all the praises in the world can’t sweep Raashi off her feet. She remains grounded and humble, forever focused on doing the right thing. | 06

50 Red Welfare Maa Aasara Foundation, headed by Malathi Dechiraju, not only conducts various blood donation camps but also builds a strong network of donors to aid the Thalassemia-aficted children. Find out how she manages this humongous task.


SHINE ON Manepally Jewellers, the oldest & trusted jeweller launched its association with Forevermark, the diamond brand from the De Beers Group of Companies. Forevermark encompasses the promise of rare and responsibly sourced diamonds, and Manepally Jewellers guarantees customer satisfaction and exquisite craftsmanship. The synergy of these two brands has brought about an ideal collaboration by creating hallmark jewellery pieces. Actor Raashi Khanna unveiled Manepally Jewellers’ exclusive collection. Managing Directors of the brand, Murali Krishna and Gopi Krishna were present.

Chandana & Manogna

Nikhil Thampi, Keerthi Reddy & Archana

Harneet Bhatia

Hari Teja

QUANTUM DISPLAY London-born designer Nikhil Thampi strode into The Deccan Story for a meet and greet day with his clients and the media. He was pleasantly surprised by the response at the store, and was seen enjoying himself, mingling with the crowd. The designer is known for his vibrant earthy toned fabrics that are accentuated by light-catching embellishments, each outfit uniquely different. His latest collection ‘Quantum’ is heavy on metal work and embellishments that make it a fun yet classy pick for the upcoming wedding season. Shraddha



GET FIT True to their motto ‘Stay Fit, Stay Committed’, N Cold Pressed advocates nutrition through their cold-pressed juices. Curated by their team and that of Mahavir Motors is Health N Benz. It hosts diverse meets to stress on the importance of health. Their latest session was with celebrity fitness trainer Mustafa Ahmed. He showed some essential and simple fitness moves which people can easily integrate into their busy schedule. Sheetal | 08




Swetha Reddy

Sindura Reddy



RETAIL TALES Shweta Reddy hosted the season of her exhibition and sale, S Mode. The soiree had actress Manali Rathod in attendance who made her presence felt every minute of her visit. Shoppers made a beeline to indulge in some retail therapy and were seen singing praises of the great stuff on display. Some seen walking out with bags full were Shilpa Singh, Vinny Singh, Shilpa Chowdhry, Sirisha Mulpuru, Vindhya and Zara.

A PLACE TO GET PAMPERED Nehar Aamir recently hosted a grand launch party to celebrate the opening of her Essenz Spa and Salon at Kompally. Sushila Bokadiya and Priyanka Raman cut the ribbon, lit the traditional lamp and inaugurated the salon. Near and dear ones poured in to congratulate and wish Nehar. A whole lot of selfies and conversations is what the evening was all about.

PLAY FOR A CAUSE ‘Cancer Crusaders Invitation Cup - 2018’, with over 250 golfers participating, concluded with a colourful all-woman ‘Celebrity Playoff’ at HICC. It was organized to raise funds for an initiative of Cancer Crusaders of CURE Foundation and Apollo Cancer Hospital. The tourney was played under ood lights on 18th hole. Sania Mirza, Shikha Goel, Ananda Shankar Jayant, Uma Chigurupati, Dr.P.Shashikala Reddy, Saptala Reddy, Shilpa Reddy, Vanaja Banagiri, Shalini Vadnikatti, Ritika Singh and Hebah Patel. Konda Vishweshwar Reddy, MP, gave away mementos to the women celebrities and winners. Dr.P.Vijay Anand Reddy, Founder, CURE Foundation, Director, Apollo Cancer Hospital and organiser of the tournament were present on the occasion.

SOULFUL SOIREE Raunaq Yar Khan invited nearly 100 guests for a cocktail dinner, with a brief on the evolution of gazals between their vocal rendition, as the entertainment for the evening. Guests were seen enjoying Persian/Urdu /Hindi poetry, which was beautifully rendered into gazals. In order to bring back this genre, the host, who believes that people enjoy simpler catchy tunes of Qawwali and do not concentrate on words that is required for absorbing and sinking into the ocean of bliss, intends to keep organising such nights frequently. Ravita, Manjula, Noor Alam, Sharon, Surat Singh and Janaki Lagdapati, besides others, were seen enjoying the soulful music.

Rajeshwar, Sashtri, Rangoli

Raj Sharma


Manjula Narsa

AN ARTY AFFAIR In order to celebrate the ninth season of ‘Colours of Novotel’, Neil Paterson, General Manager, Novotel Hyderabad Convention Centre hosted an evening called ‘Sights from Artistic Minds.’ The evening had the works of five artists on display – Abhishek Gosh from West Bengal, and four local artists Sayesh Shaik, Shastri Sanyasi, Rajeshwar Nayapalli and Rangoli Garg who also curated the event. Each artist contributed six paintings that are on display for the next few months. The evening at La Cantina Terrace had the who’s who of the city and they enjoyed the art, live music, snacks and wine. Lakshmi & Ravi Paruchuri


Neha Kamini Saraf




Asmita | 12

Kamini Saraf’s Fashion Yatra was held at Taj Krishna. The proceeds were given to the NGO, Teach For Change for the benefit of students. Over 70 exhibitors displayed their products- Shriya SOM, Gauri, Audrey, Akoya Jewells, ME Jeweller, Vivinia, Julie, Priyanka Kehmka, Occasions by Renu Ganeriwala, Shakun, Aisha Rao, Ohfab, Purvi Joshi, Sauve4 By Neha and Shreya, Lachessis, Angasutra, etc. The 12th year of Fashion Yatra saw the likes of Samia Alam Khan, Sneha, Swetha Kiran, Mona, Swapna Anumolu, Nazia Khan, Renu Siraj, Namrata Loka and Nikhil Dhawan.

Swetha Goud Ramya

Dolly Gurbani

Navneet & Vinita Pittie

Shilpa Reddy

Adivi Seshu



Bharathi Jain

Ashu Gauri

DIYAASH CELEBRATES Diyaash, a brainchild of jewellery designer Dolly Gurbani, recently hosted an event to celebrate as it has been awarded Asia’s largest brand and largest leader in Singapore. The all-day shopping experience was hosted to introduce their latest collection to their clients, making it more approachable. Guests raved about the latest jewellery for the wedding season and its affordable prices. On display were fine pieces, especially designed keeping the modern man and woman in mind. Present making pretty pictures were Deepa Gurbani, Hamed and Noor Khaleel, Wajid and Zara Khaleel, and Sushma Gurbani, besides others.


Ananda Shankar Jayant

RELIGIOUS FERVOUR In order to celebrate Gudi Sambaralu, the temple festivities, Parampara Foundation hosted ‘Isha Rumi.. Beyond form by Sunaad’ - a classical music group from Bengaluru. Entwining Sanskrit slokas of the Ishyavisya Upanishad and Persian versus from the Masnavi by Rumi sung to the melodies of Drupad. The actors brought the composition to life. Hosted at the Apollo Hospital Amphitheatre, the evening saw dance lovers in the city enjoying the recital.

Bhavana | 14

Payal Jain


Seema Nasir Ali Khan


Manchu Manoj

Kirthi Chilkuri, Masaba Gupta, Pragnya Kancharla & Akhila Reddy



Manogna & Meghana

Saina Nehwal

Sprawling across 4,000 sq.ft, Masaba’s agship store opened, which also features a cafe called Good Cow, which serves unique dishes like the ‘Masaba Chai’ and gourmet pizzas. The place houses jewellery by Aquamarine. The all-white interiors are offset by quirky caricatures & behindthe-scene images from some of Masaba’s most famous shows. Guests poured in, and were seen mingling with the designer, while sipping on some champagne. Spotted were Regina Cassandra, Kajal Agarwal, Anisha Ambrose and Akhila Reddy.

Sadhana Singh

Simran Choudhary

Anisha Ambrose


Shreedevi Choudhary Sharvya Varma Kashap

Malini & Mitali

Tanuja Bajaj | 16

Kajal Agarwal



Himank & Shantan


Harish Shankar & Subbaraju Sonal & Sakshi Divya

CHIT CHAT CHAI There is always something fresh brewing at Chit Chat Chai and this time it is their 1st anniversary. Elated to complete a year, they hosted a night of fun, food and celebration. A live band ensured that everyone shook a leg as they churned out some foot-thumping tunes. The night commenced with cutting the cake, which was designed in the shape of a tea cup. Owners Poorna Tej Valluru and Vidya Valluru played the perfect hosts and ensured it was a memorable evening.

Poorna Tej & Vidya

Kanav & Priya

Anish Valluri

Rummy Azad

A PERFECT MIX Naresh & Shika Sharma

Rani Reddy


Vaishali & Anupam


ITC Kakatiya and Kakatiya Ladies Club hosted an evening of music, dance and poetry, followed by a lavish dinner for its members and their families. The ladies danced to the popular tracks like Ghoomar. Iqbal Patni’s soulful poetry held the audience spell bound. Shivani Shroff, Rummy Azad, Amrit Singh, Sushila Bokadiya, Vibha Anand, Dalem Sehgal, Keerthi Narsimhan, Rani Reddy, Shalini Modani and Kavita Golecha were present. Anvita


Padmaja Reddy, Pinky Reddy, Shilpa Reddy, Arpita Mehta & Bunty Bajaj

Rajesh & Tanvi

Shilpa Reddy


Aparna Reddy

Anju Poddar



Anu Goel


Rupa & Nikitha

STAGE IT “Theatre will never die,” said actor Rakesh Bedi, while addressing the press, prior to the performance of “Last Over” the Hindi play. It was organised by Rotary Sunrise Service Trust, a charity wing of Rotary Club of Secunderabad Sunrise. Actor Ananth Mahadevan, Director of the play, Suketu Shah and Sameer Gupta, President of the club were present. The club raised Rs 40 lakh to provide sanitary systems to 27 govt schools under the theme Wins and Wash.

Ritu Gupta | 18


Kapil & Divya

Bunty Bajaj, the owner of Krsala, hosted prominent fashion designer Arpita Mehta who came to the city for the very first time. The designer was present at the store with 100 pieces from her latest festive clothing collection, and also had an exclusive range of stunning silver jewellery on display. The collection was unveiled by Pinky Reddy, Sudha Reddy and Shilpa Reddy. Bunty played the perfect host to the designer and her clients, who indulged in some serious retail therapy.


Shilpi & Namrata

Hanshita Reddy

ed h c u o t Un by gy o l o hn c e T


one are the days when children would play under the tree or cycle along with siblings. We are in an era of technology that keeps the young and old occupied. No wonder, kids these days are denied healthy growth. But as they say, every dark cloud has a silver lining. Sims and Sam's comes to the rescue of parents who want their children's evening be spent in a healthy and productive way. Located in Kompally, this place is spread over 18,000 sq.ft. with indoor & outdoor playing options. The proud mother of two girls, Neha Ahuja was concerned over the plight of the children being so dependent on gadgets. After a successful stint as a teacher in Oakridge school, Japan, Neha wanted to have a place, where children stay children. She is driven by a passion to bring up a generation which is physically fit with healthier and | 20

stronger bodies to meet the challenges of life. This laid the foundation of Sim and Sam's that is completely gadget, wifi & techfree zone. The closed environment is divided to accommodate a reading and writing space, brick assembling, water trampoline/bed and more. Despite the absence of ACs, the indoor zone balances temperature to a maximum of 27 degrees. The outdoor space, on the other hand, is the zone where children can indulge in activities like dance, karate, cycling and more.

from the library, have coffee and a snack from their coffee shop. Walk into Sim and Sams during the evening hours or weekends and you can see the place is filled with children playing to their heart’s content. In addition, to the existing games, the team keeps holding workshops on dance, origami, book reading, etc. This is done with an objective to help the children absorb knowledge wrapped in play. Within a year, the place has become quite popular. They wish to develop it into a leading brand of kids health and wellness, and venture into tier two cities across the country, offering a healthy growing environment for children.

The place promises impeccable hygiene as the housekeeping staff cleans it every 2 hours to ensure that children can play with no threat of developing infection or allergy. The team is cordial, caring and ensures the safety of children. Parents can, therefore, either leave their children here and go or sit back and pick up a book

Timings: 11:00 am-8:00 pm | Contact: 9989983786

A delightful dive into


worry as they also have an array of options to spice it up with burgers, pizzas, pastas and much more. As we said, coffee goes great with a donut so they do offer a variety of coffees for coffee-lovers but otherwise you can indulge in milkshakes, mojitos and more.


ne doesn't live by coffee alone, have a doughnut. Now that we have already told you a destination for best coffee, it definitely calls

for letting you know the best place for donuts as well.

With a plan to open more outlets within the city and in other cities, Sanjos Donuts is undoubtedly a worthy sweet indulgence. We are sure, you already feel like having one, so go ahead and choose yours.

So, here we bring you Sanjos Donuts, the new donut house that has been creating a stir in the city with their generously chocolate loaded doughnuts that are just irresistible. Started by five friends and operated by three of them i.e. Ashish, Stallin and Raghava, Sanjos Donut is named after Ashish's daughter Sanjana Joanne. Launched last year, this brand seems to have taken over by franchises and outlets across the city, with Sainikpuri being the recent to join the list. Spread over 750 sq.ft., Sanjos Donuts offers more than 20 varieties of donuts with new and seasonal additions happening often. The USP of the place is that the donuts are all vegetarian and loaded with fillings that make them stand out. Because of the centralized kitchen, the clientele can be assured of consistent taste in all its outlets. If you are overloaded with sweet, then don't

Timings: 11:00 am-11:00 pm Open: all days Contact: Satllin- 9849639652 | 21

Soul in the


Soles Y

uva, an extension of the brand Neeru’s, opened its second footwear store in Banjara Hills. Housing the best of fusion footwear, fashion

jewellery and exclusive clutches, the outlet aims to create an unmatched experience. Owned by Sandeep and Suchita Ahuja, the store made an official foray into the footwear and accessories segment. Yuva aims to carry forward its unique fusion footwear and accessories range. Their shoes focus and specialise in comfort, as


anepally Jewellers, the oldest and most trusted jeweller of Hyderabad started its association with Forevermark, the diamond brand from the De Beers Group of Companies. Forevermark comes with a promise of beautiful, rare and responsibly sourced diamonds, while Manepally Jewellers guarantees customer satisfaction and exquisite craftsmanship. The synergy of these two brands has brought about an ideal collaboration by creating hallmark jewellery pieces.

the owners believe that just being trendy is not enough when it comes to footwear. With a team of designers creating the perfect blend of style and comfort – the

At Manepally Jewellers, Forevermark has created a special black room enclosure where beautiful Forevermark diamonds are on display. A special laser light is passed through the centre of this spectacular diamond to showcase its brilliance. Known for combining superior quality and exclusive designs, Manepally Jewellers will carry forward this tie-up. Talking about the partnership with MDs Murali Krishna and Gopi Manepally, Sachin Jain, President, Forevermark India said, “We look forward to a long-standing relationship.”

brand’s USP is also the sole of their footwear. “We identified a gap in the footwear market. For two years, we worked on improving our product and processes. We opened our second store in Banjara Hills. By 2020, we aim to open at least 10 stores,” says Sandeep Ahuja, Director, Yuva by Neeru’s. Timings: 11:00 am- 8:30pm | Contact: 04040313209 Contact: 040 4854 1117 | Timings: 11:00 am- 10:00 pm | 22




V Prasad is not just a name but a brand

and is known for pioneering

innumerable concepts and projects.

From eye care to multiplex, Prasads, the country’s most popular family entertainment centre, believes in innovation. Taking the legacy further, Prasads launched Area 51, a sci-fi themed enthralling VR gaming zone, much to the delight of Hyderabadis. We talk with Abhishek Prasad, Director, Prasads, the man behind the concept.

The eureka moment I am a gaming enthusiast. After I obtained a degree in Mechanical Engineering, I worked in the Robotics and Automation industry for two years. During this stint, I learnt how technology can be put to better use. Later, I returned to the family business in Chennai. However, my grandfather Mr.Ramesh Prasad, urged me to help him out with his projects running in Hyderabad. That is when I thought of | 24

creating something to re-brand the existing Prasads. VR gaming has gained popularity abroad and was trying to make forays into the Indian markets too. But nothing much was happening on this front as it is an expensive and complicated concept. Since we are one of the biggest VFX companies and an established filmmaking firm, I knew that we had the strength and skill to bring it here. All we needed was to conceptualise it & come up with a meticulous plan. This led to the ideation of Area 51. We launched it in March 2017. Ifs and Buts Initially, my grandfather was skeptical about the whole idea because VR is an alien subject for him. In fact, that has been his wont. Earlier too, when we were adopting ATMOS sound in Prasads, he came up with similar objections, stating that 360 degrees sound could be quite a distraction for the audience.

Well, that is how people of his generation or conservatives react. However, his trust in my ability overcame his skepticism. I did enjoy the complete support of my father, Mr.Sai Prasad, who understood what I was doing. Venue Once the decision was made, we started scouting for a suitable location. After much mulling over the issue, we zeroed in on our own premises, where the previous gaming zone was running.

It has an added edge because

ready, you can witness children

people are already familiar with it,

screaming, jumping and enjoying

and propagating a new concept will

while playing games. This place is

be much easy. So, we decided to

perfect for all age groups. You can

revamp it.

notice parents clicking pictures or making videos while their children

Ambience & equipment

play these games. We captured

We wanted the place to look vibrant

some of the first reactions.

and futuristic. We roped in ace art director Thota Tharani to design it. A


lot of attention is paid to the detail in

The place has a few state-of-the-art

lighting, additional sensory effects

VR gaming options like motorised

and choice of equipment in Area 51.

motion chairs, etc. Then I wondered,

The equipment is customised and all

“What is the value addition?” That

of them are imported.

was when we decided to introduce games. This led to the birth of TRIP, a


proprietary full body motion tracking

The brains behind the games are our

VR Game that engages people like

in-house team. The organisational

never before. With several categories

structure too had undergone major

of games and levels, you can be

change to allocate manpower for

assured of a surreal experience.

industry who want to showcase their expertise,

this project. Now, with everything in

Augmented Climbing Wall, another

games & gaming products in VR. Thus, we wish

order, it was time for the audience to

mind blowing attraction, is the

to create a platform for young gamers.

experience and understand this

world's first interactive game

unique concept. Of course, we never

platform. This active play technology

had any doubts about winning over

invites anyone and everyone, and

people and getting them glued to it.

brilliantly blends physical exercise

Screams and smiles With as many as eight units of

with VR. Hence, from children to

We are also coming up at different locations but we keep it under wraps for the time being. However, we are working on the facets of a franchise model.

adults, everyone can try this.

PlayStation Virtual Reality with the

Future plans

latest motorised motion chairs, VR

We will be launching a single player

motion simulators, VR Gaming

maze game and first-person shooter

(multiplayer enabled), family VR

multi-player game. Besides, we will

games and our own proprietary full

add different and exciting content

body motion tracking VR Games,

every month to ensure that our

Area 51 is all set to become ‘the

patrons experience something

place’ for gaming and entertainment.

different every time. Area 51 is also

People can walk in and experience

planning to invite players from the

the new edge gaming centre. All

Abhishek Prasad | 25



SWEET Destinations


here is hardly any problem that a cupcake cannot ďŹ x. We are sure that all you dessert-lovers would by now be nodding your head in agreement. That is why we bring you some of the best patisseries in the city that you could visit when... well do we really need a reason to go for a sweet indulgence? Just sit back and scan through the options. Next time you have a sweet rush, you know where to go.

By Swarnalata Pothapragada | Shoot by Dinakar Pamu

1 Churrolto

2 Concu | 26

3 Guilt Trip

4 Kavanah

7 The Matter of Batter

5 Labonel

8 Van Lavino

6 Little Things

9 Velvet | 27




wo youngsters, who were in ‘what next predicament’, decided to start something unique. Armed with confidence that they would excel in the task, and with

conviction that their concept was unique, they laid the foundation of Churrolto. Located in the buzzing streets of Madhapur, this dessert destination is the brainchild of Neehar and Smeh. We get Neehar serve us a few details of his journey.





make our career as well as

public. Then we extended our

create a brand. I am a foodie.

trade to colleges and other

Whenever I taste something

places. Of course, along with a

I can judge whether it has a

good feedback, we also got

mass appeal or not. So, when

quite a bit of money. This

I tasted churros, I knew that if

positive response prompted us

tweaked well, it could prove to

to go ahead with the idea.

be a great dessert idea. This

However, the major issue was

thought laid the foundation

finding a suitable place. None

and Churrolto was born.

of the facility owners took us

Give us a few details about the choice of interiors/theme, Tell us about your journey and how did it all start? Smeh and I have been friends from childhood. I studied Business Management. I thought going abroad for higher studies was sheer waste of money. And I felt that it was more worthwhile to start something here to | 28

the place and the name. We had decided that churros

seriously. The place now we are at was the last option. This is a small place, with very minimalistic interiors.

would be our signature item.

What do you promise?

Smeh and I started off, selling

Though our signature dish is

them on streets. I used to cook

churros, we complemented it

them and Smeh used to take

with pastries, pizza, pasta and

care of serving and other

more. It is really a blessing that

operations. We did this purely

we could get a very efficient

to get some feedback from the

chef who constantly churns out

great bakes and spicy savouries. We provide a wide range of food that tastes amazing and served with great care. How did you design the menu? The churro dishes are my recipe and creation whereas the food and other bakes are taken care of by our chef. He keeps coming up with new combinations and the ones that have good response make it to our menu, and in case they are rejected, they are pulled out immediately to ensure that there is no wastage of food. So, our menu is very dynamic. What is your USP? Our customer service. I feel that taste definitely matters but

sustaining the clientele is a must. My team is extremely cordial and friendly, and ensures that every client leaves with a smile and all eager to come back. The best 3 reviews you got. To be frank, we finalised on this place thinking that we would take time to establish ourselves and people would just drop in, pick their choice and leave. But we have come to a stage where people are lining up on weekends and we are selling a churro every 10 seconds, giving us a surreal feeling. This would not have been possible without the love of our customers. They have given us rave reviews by coming to us time and again.

The must-try desserts

Churros With Hot Chocolate

Hersheys Cheese Cake

What more is in store? We are thinking of moving to another venue because this place is small and can accommodate only 20 people at a time. Also, it doesn't have a kitchen for which we have taken a place in the same building on the 4th floor. As I said over weekends, there are people standing. So, we need to move to a bigger place. Moreover, we don’t have a washroom here. Initially, we didn't think of all these things. But now as we plan to focus on building a brand, we want to have a place that has all the facilities.

Hazelnut Couture | 29



esserts can instantly rejuvenate and refresh your mood. Driven by this

Sahil Taneja


belief and with a moto to make it an experience, Sahil Taneja and his

wife Swati came up with Concu, where they present crafted desserts

that not only satisfy your sweet tooth but prove to be soul foods. In conversation with world renowned Chef Sahil Taneja and the proud owner of Concu.

Crafted to Perfection



2 Concu

How did it all start?

London Mayor’s office and Bollywood

On realising my passion for the four

celebrities. The inspiration for opening

magic ingredients – sugar, flour, butter

Conçu stems from my desire to create

and eggs, I set off to England in my

a varied selection of desserts, pastries

quest to learn more about the art and

and bread. ‘Conçu’ – means crafted or

The interiors

science of baking. In 2008, I started

designed aptly, describes our desserts

Drawing inspiration from European

working towards a professional degree

that are conceived with precision.

and Scandinavian architecture,

in Bakery and Confectionery, got a

Conçu’s colour palette consists of

Diploma in International Hospitality

What does the place promise?

pastels with a hint of gold. A lot of

Management from Newcastle College,

Conçu takes a modern, artisan

handcrafted and personal touches

followed by a Postgraduate Diploma in

approach to sweet indulgences.

have gone into the new space. Our

Patisserie and Confectionery from

Offering a wide variety of signature

display counter which has been

Hammersmith and West London

cakes, decadent pastries, baked

painted by Chef Neha Mistry, the

College. I worked in the pastry

treats, and truly exceptional tiered

pressed flower frames which hold

kitchens of Malmaison, Newcastle,

cakes, the team at Conçu aims to

flowers collected by our colleagues on

Patisserie Valerie and Harrods. The

exceed expectations. Every product is

their travels around the world, are just

bonus was the satisfaction of my

crafted with elegance and perfection

a few of them. The contemporary

cakes being devoured by high profile

to produce a luxurious dessert that

interiors of Conçu, focusing largely on

clients like Brad Pitt, Boy George,

combines subtle flavours, myriad

space and light, add to a delightful

Mohammed Al Fayed, the Royal

textures and our dessert display is

dining experience that is both

Family of Qatar, House of Lords and

simply fantastic.

comfortable and cosmopolitan. | 30

The menu

great, the staff is courteous and car

were just great. Chocolate eclairs,

Our menu is constantly updated as

parking is not an issue. Coming to the

strawberry cheesecake and salt &

we want our customers to push

food, we had the salted caramel and

caramel tart being the best of them all

their boundaries in terms of taste.

chocolate tart and praline eclairs.

I had tried. They should extend the

Every season brings with it new

I absolutely loved both items! The

closing time. It closes sharp at 9.00 pm.

fruits and flavours and we like to

salted caramel was just right and the

highlight and do justice to them!

tart shell perfect. The chocolate

What is your USP? • Quality and consistency. • We know a great meal is about creating a memorable and unique experience. Our staff is attentive, experienced and treats every guest with great enthusiasm and warmth. • Our Bezzera Eagle Dome Espresso machine from Milan is one of its kind in India.

ganache filling was delicious. The praline eclair was awesome too. We sampled the tempting macaroons and found them worth it. The chef is doing an awesome job. Kudos you guys. Some of you might feel this place is pricey. But the quality of ingredients is top notch and the preparation and

• Conçu till date I believe is the Best dessert shop in the city. Visited this Beautiful place like N number of times and never ever had a bad experience. The Tiramisu I believe is the best one can find in the city. The Caramel Cheesecake is another favourite of mine. The chocolate marquise is just out of the world.

presentation are in a class all by itself. • The wait ended, and it was worth it. THE BEST dessert/bakery that I have been to... The taste of the pastries and cakes

• Ample parking space. The best 3 reviews you got We received a lot more than three great reviews. Here are a few. • 4 weeks ago-This place is just perfect! The ambience is

The 3 must-try desserts

Forest Berry Cheese Cake

Praline Eclaire

Vanilla Custard Donut

What more is in store? Applauded all this while for all things, Chef Sahil has now made his foray into the savory world with the launch of his contemporary Italian eatery, Conçu Cucina in December 2017, with Head Chef Rahul Ohri at the helm. Guests can also look forward to decadent artisanal ice creams and chocolates made in-house, and a baking studio soon. | 31



Experience the


Guilt Trip


e all love staying healthy and fit but what about the sweet tooth that we all have? As much as we diet throughout the week, we definitely owe

ourselves a cheat day. So, when you are on a cheat day, how about a Guilt Trip? Confused? Located in Banjara Hills and Madhapur, Guilt Trip is undoubtedly a place to relish your favourite dessert to soothe your taste buds. Started by friends, Yoganand and Avinash, this outlet undoubtedly stands true to its name.


A brief about you.

Give us details about the place,

We have been friends for more than

interiors/theme and the name.

30 years. As youngsters, we always

When we were setting up this place,

wanted to have a coffee house of

we wanted people to forget all their

our own and started looking into

weighty concerns and indulge

different options and that's when it

wholeheartedly. Therefore, the

struck us that Hyderabad didn’t

name. We wanted people to leave

have a specific place for cafe and

with a happy guilt for those sweet

patisserie. This thought laid the

calories. Coming from construction

foundation of Guilt Trip. We got Chef

and interior designers background,

Chaitanya, who also happens to be

I (Yoganand) am always passionate

a childhood friend, on board. That is

about design, colours and stuff.


Guilt Trip

when the concept kick-started and rest, as you say, is history. | 34

Avinash Reddy

The primary focus was to give the

The best 3 reviews that you

place a chic look, with a lot of

have ever received

colour elements and cosy and

Every time someone smiles, as

comfortable seating.

our desserts slide into his or her mouth, we start beaming with joy.

However, while designing the

Yet, I consider some of the

Madhapur outlet, we wanted it to

responses are worth mentioning

look more classy, spacious and

as memorable compliments.

elegant because of the corporate crowd surrounding us. The food

Many foreign travellers who come

menu has also been worked

from all around the world say that

upon to make it not just a dessert

ours are the best desserts they

destination but a nice lunch or

kept the interiors simple and rustic to give a relaxed feel. .

ever had in their lives.

brunch option too.

A few details about designing the menu.

Also, being the winner of Times

What does the place promise

Quality rather than quantity is what takes us to the hearts

Food Awards under the category

to deliver in terms of taste

of our customers. Therefore, ours is a simple two-page

of best confectioners and bakery

and ambience?

menu with varied options from coffee, shakes, mocktails,

for three consecutive years is a

Well, when it comes to desserts,

pasta, pizza burgers, and lots of desserts. We wanted to

testimony of love our customers

there is no age barrier but our

give people a combination of all flavours. So, in addition

bestowed on us.

primary target segment are

to the exclusive desserts, we have something for the

youth. This luring ambience is

ones who love spice. However, our Italian cuisine is

specifically designed to make

greatly appreciated.

them feel comfortable. We

What is your USP?

promise to deliver the best

Desserts, customised cakes and continental food. Our

dessert and food experience the

prompt and cordial service is the added attraction.

city people ever had. We have The 3 must-try desserts

Caramel Cheese Cake Blue Berry Cheese Cake Jar

Red Velvet Chocolate Pastry Your definition of a dessert. When no one understands you, dessert is there to make you happy. So indulge in it often to keep yourself happy. What more is in store? To continue serving our clients with delicious desserts being the prime focus, we are looking at partnering with some like-minded enthusiastic young people to take the brand to new cities. So, expansion is on the cards. | 35







henever a bunch of friends or members of a family catch up, it is time to celebrate. Having a sweet only makes the moment a sweet memory. Driven by this commitment to create a space that

perfect icing on the

would nurture smiles and togetherness, Thrinath's vision came up with Kavanah, the most sought after options for a sweet indulgence.


How did it all start?

Daniel Patisserie. These five days were

a name that would reflect the essence

It all started when I was pursuing my

spent looking, enjoying and knowing

of this place that is spend quality time

Masters in Italy. As an architect,

the charm of Confectionery Business.

with loved ones. Kavanah is the word

traveller and entrepreneur, I was

I would attribute this incident that laid

I picked when I was in Istanbul which

always excited about exploring places

the foundation for setting up Kavanah.

means Good Gathering.

and studying cultures, arts, foods and the contextual economies. My passion for travelling further took me to as many as 33 countries. In the process, I had a chance to learn, feel and taste the food of Europe. My trip to Rennes, a city in France, pulled me towards the Patisserie Practice. I witnessed the work of a baker (Le Daniel Patisserie) and his pastry shop that had managed to bring World Tourism under one roof. So, initially, a day trip to Rennes turned out into a five-day stay because of Le | 36

Give us a few details about the place, choice of interiors/theme. I returned from Europe with a firm decision to set up an outlet. With the help of communications, calculations and support of consultants, I started refining the idea and in January 2015 we were all set to go. The major concern was space. We were sure that the place must be in Jubilee Hills as it is a premium place that embraces new concepts. I believe a brand’s value is proportional to its name. So I wanted

Describe the ambience. We did not compromise on the details of the place in terms of size, shape and accessibility to the road. We managed to find a place that was quite spacious. It is not noisy even if it is completely filled. Complementing it, we have a closed area for those who wish to have a cosy and private feel. However, the open space is a hit among all ages and is suitable for all seasons. The surrounding greenery renders it breezy and shady in summer too. So, be it a bunch of ladies or a gang of friends, they can have an amazing time. Our space breathes vibrancy. Tell us about the menu. The savouries being our forte, the hot and spicy servings are a mix of European and Western cuisines. So, be it during lunch or brunch, we have something for all. What is your USP? Cakes, desserts and the amazing ambience.

The best 3 reviews that you have ever received Every feedback is memorable, yet...

The must-try desserts

1. Recently we made a Batman themed cake for a high-profile birthday party. A dear friend was part of it and she told me that everyone loved it & indulged sumptuously. 2. A friend wanted to pick something special for her brother. We hinted at chocolate macaroons. She messaged that her brother ate them all without giving her one.

Caramel Chocolate Pastrie


3. A bunch of friends once had a reunion in our place and seized that moment by cutting a red velvet. The happiness, laughter and the way they relished the cake is still fresh in my mind. They all roared a big THANK YOU to us as they left the place.

Red Velvet

White Chocolate

What more is in store? There will always be something new and innovative at Kavanah because we strive to better our service and create a feeling of "WOW" every time people visit us. Be it first timers or frequent visitors, we want to give them something new every time. Currently, we are working on an interactive food which will keep the customer engaged with a lot of fun and amazing taste. For more details, you must experience it. | 37




Mehnaz Hussain


he huge glass doors give you a vibrant welcome to the store. The moment you enter, a strong smell of fresh bakes and melting chocolate greet your senses and automatically your mouth starts watering. Located in Road no 45 and Gachibowli, Labonel has become synonymous with bakes and cakes that are irresistible. In conversation, with Mehnaz Hussain, a lawyer by profession, but lovingly and officially the most sought after baker.




would lose track of time! Call it an

What does the place promise?

obsession, but it made me happy.

I have always aimed to deliver my

Eventually, there is only so much

products in the same manner as

you can feed your family and friends

I would bake at home. So we bake

-hence it was time to open a shop.

them in small batches and work

Tell us about setting up the place, choice of interiors/theme & name. For me experience is everything, I wanted to create an environment that spells and smells baking!

with hand mixers for most of our products. Working, like we do at home, gives me the satisfaction that nothing is compromised, neither the ingredients nor the process.

How did it all start?

I wanted customers to walk into a

How did you design the menu?

Initially, I had a desire to create fresh

pleasant ambience and smell the

I don't really have a specific process

baked goods and serve them straight

freshly baked goods from the oven.

which helps me design my product

out of the oven for friends and family. It

Creativity is very important for me,

list - I create and rely on my instinct.

had to be plain comfort food. It may

hence the elaborate windows and

However, there are times when we

sound a cliche, but my passion for

decor. Our outlet definitely gives an

must consider the viability of a

food and baking led me to this path.

inviting sense of warmth.

product. Sometimes, no matter how

Once I began working in the kitchen, I never felt like stopping and literally | 38

passionate you are, or how

The 3 must-try desserts

Classic Chocolate

Red Velvet Cake

It is hard to list just three! Although our basics like brownies, cupcakes and cookies are all-time favourites, we have a lot more to offer.

How do you define a dessert and what is your favourite? Dessert for me is sugar, flour, butter & everything nice! I know we live in an age where everyone is health conscious. But you just cannot get that

Peach Caramel Roulade

warm feeling of slicing a warm apple pie without those essential ingredients. There may be some options for substitutes, but I figure life is too short not to have the real thing! My favourite? Apple pie right out of the oven!

What is in store? We have been very cautious about our expansion because the brand has great recall value with our clients being capable of sensing even the slightest difference in taste. So, I hope to see Labonel in other cities, providing the same quality and passion.

delicious a cake or dessert is you have to forgo certain products or flavours because they don't fit into the existing process. What is your USP? "Made-to-Order, Bake Fresh!" The best reviews that you have received One of the best compliments I continue to hear and feel blessed is when people walk into the store and say, "It smells amazing". Then I feel yes, I'm doing something right! | 39



Little Things and Big Joy


midst the busy streets of Madhapur and Himayatnagar, lie these tiny, cosy and homely dessert destinations that attract people big

time. Started by two couples, Pratik and Rashi, Rajat and Suruchee, Little Things is definitely much bigger and better when it comes to satisfying your sugar rush. We get to talk to Pratik about their trek to success.


Little Things

How did it all start?

vision. While working on the

We all come from varied fields.

idea and team building, we met

advertising, F&B, consulting

Rajat and Suruchee through

and family business! Passion for

LinkedIn. Thankfully, they

food in general and for desserts

completed the team. They could

in particular got us into this field.

understand what we envisioned.

We(Pratik & Rashi) were in talks

This made us realize that we

to take up a master franchise for

could create a common synergy

Hyderabad of a Mumbai-based

as a team. That was how Little

patisserie. That looked like an

Things was born!

easier and a safer option as we were new to the field. However, we realised that the vision of the franchiser and ours were not matching. After all, it is not just about cupcakes or a mousse. That was when we thought of having our own patisserie. We took the dive setting it up with our own brand and our own | 40

Give us a few details about the place, interiors/theme and the name. We always mulled over a cute neighbourhood cafe and patisserie feel. At the same time, we also wanted the place to reflect a simple feel in a different way.

That was why the name brings

The best 3 reviews that you

that very next door feel. We also

have ever received

ensured that the ambience is homely with the right elements of


table about the good times

leisure and vibrancy. We often •

Money plants were given as gifts to Little Things in empty

We have always believed in

cake jars... made our day,

giving unique experiences to our

week and month.

customers. Thus, all the stores that we have (Madhapur and


Customers calling us in

Himayatnagar) and will have in

between their celebrations,

the future are going to have

thanking us for the best cake

different themes. The name,

ever that they have had.

menu and taste will be the same, but the ambience will be different to give it a fresh feel!

Chocolate Crunch

the customer had, moved us!

find customers raving about the alluring ambience.

A handwritten note left on the

The must try desserts

Red Velvet Genache

Little words of appreciation keep us going!

What does the place promise? What is in store?

Standing true to the brand vision,

You will see Little Things closer to your place

we like to keep things simple.

in the city soon as we plan to open more

Unique experiences, consistent

stores across the city, company-owned and

taste and a whole lot of new stuff

franchises. We will soon be just a click or a

on the menu, every time. Of

call away for you, and the desserts will be

course, not to forget that little

served at your doorstep.

things do matter! How do you design the menu? The menu is a mix of original recipes and a bit of fusion. From authentic Baked Cheesecakes to Flavoured Hot Filter Kaapi; Karampodi Burger to the everfavourite brownie shake, Spicy Maggi Panini to the drool-over Chocolate Mudpie - our menu is very dynamic and to die for. So, if you love tasting new flavours, our menu allows you to go wild offering an exhaustive range. What is your USP? Our clients have loved the cake jars at Little Things so much, that we now have 22 varieties of them and still counting.

Mocha violet Cake




The Matter of Batter

Nothing matters when it comes to


he shimmery white walls complemented with dark interiors and catch your eyes the moment you walk into this beautiful place. It smells every bit of the yummy

desserts and cakes it offers. The impeccably clean and well-maintained environment is a big turn on. In conversation with Ria, the mind and hands behind The Matter of Batter.

What does the place promise to deliver? A brief about you and how it all started. I started as a home baker, curious and enthusiastic. My love to feed everyone, serve good food and be a good host gave me the biggest push to get better and better. Soon I drowned so deep in the subject (baking) that it became a study for me more than just a hobby. And I couldn’t imagine a future in anything else. So, learning this art was like discovering myself i.e. discovering my hidden passion towards baking. A few details about setting up the place, choice of interiors/theme and name. White was my base colour, I wanted a blank canvas to fill with colour. I started with keeping all the fixtures white and used light pastel shades for decor, so my products stand out more than anything. Coming to the name, the credit goes to my father. He literally forced me to name it The Matter of Batter even though I despised it in the beginning. Once the logo came out I fell in love with the name. | 44

All my desserts and cakes are made with a lot of love, compassion and care. By serving my customers a piece of any dessert, I want to assure them that they are having something that is made from the deepest pits of my heart. It is special, unique, and something that makes me gush with happiness. That is the feeling I always want to share while they sit in a cosy place,

that’s comfortable and that reminds them

The 3 must-try desserts

of the comfort of their homes, full of positive energy. Therefore, if you see I have kept the place minimalistic, spacious and simple so that even if families come along with children, they can sit back, relax and savour their choice. A few details about designing the menu.

Tiramisu Pastry

The menu keeps changing as we keep adding new desserts and savouries. There is always something new to eat almost every day. So we use Instagram to update our menu for the special of the day or week. We have a very simple and uncomplicated menu. Here people can come and order

Black Forest

dishes of their choice. Your USP Our working style and our team are our USP. The team nurtures the same passion like me which reflects in their service. The best three reviews that you have ever received. • From a four-year-old, who said, “You have the best cupcakes ever.” A child’s comment can never be biased. If you can satisfy kids these days, I think you can rule the world! • My regular customers who keep coming back for our desserts. I think if someone has something & comes back for more, that is the best review you can get. • Lastly, from my dad who, on his 60th birthday, after umpteen attempts at trying to make his favourite walnut cake, for the first time in 6 years, ever since I started baking, said, “You nailed it.” It was like winning the biggest award.

Double Chocolate Pastry

Your definition of a dessert and personal favourite. Something that makes life worth living. Personal favourite everything on my menu has been my favourite. It would not be on there otherwise. It is like you are asking me to choose between an arm and leg. My desserts are my children. What is in store? As I said, we keep innovating and coming up with new ideas almost every day. However, for now, my focus is on Keto desserts and tutorials on baking techniques. I want my place to nurture more talent or passionate bakers. Considering my journey, you never know who is dreaming of baking. | 45







our friends- Ashwini, Harish, Laveena and

Abhijeet and a common passion to stir the

dessert/patisserie industry laid the

foundation for Van Lavino. Buzzing with food lovers, this dessert cafe serves some of the best and exotic desserts and pastries that leave you with a WOW feeling. Be it for a soothing evening or chirpy brunch, this outlet is the perfect destination. In conversation with Ashwini who beams about their successful journey and their dessert cafe.

How did it all start?

Tell us about the place, choice of

What does the place promise?

We, four friends, always wanted to start

interiors/theme and the name.

The place has royal interiors but

something in the food industry. Among

VAN LAVINO is a mishmash of the

promises a very lively and chirpy

us, Harish has nearly two decades of

names of us, four partners. We wanted

environment. In addition to the closed

experience in baking and Abhijeet has

it to reflect the love we have for this

space, we have a small outdoor place

nine years of experience in chocolate-

place by giving it the letters from our

that is loved by many who come in the

making. So, when we decided to start

names. Coming to the interiors, we

late evenings. Overall, the place is so

something new, patisserie was the

chose a regal theme of black and gold.

spacious that we can accommodate a

undisputed winner. Our main intent

Our expert interior designer helped us

good number of people. No wonder it

was to start a cafe and patisserie that

conceptualise this place. Of course,

is a hit among groups. We sometimes

showcased some exquisite desserts

the vast displays and regal style were

even have people who celebrate their

that are not available in the city. This

ours. The concept was executed by

birthdays here.

vision laid the foundation of Van Lavino

our designers! As much as we have

which started in 2015.

been particular about what we serve, we were equally particular about the look and feel of the place. | 46

How did you design the menu?

What is your USP?

Considering that patisserie is one that

We specialise in desserts. In addition

It is our ability to keep changing and

caters to all ages and is about an

to the core team that masters baking,

introducing new things in the menu

experience, right from the smile our

we have a set of amazing chefs, who

constantly. Coming to being in the

clients have when they have the bite to

came from across India with varied

business, we feel our previous

the ‘One more please’, everything is

culinary knowledge. We also have

experience and teamwork are paying

special. So, I would like to mention the

visiting international bakers who have

off. All four of us are different but at the

commonly given compliments to us:

helped us amalgamate and design a

end of the day, we pursue our goals as

Desserts are par excellence.

unique menu. Thus, our menu offers

one. The same feeling of responsibility

desserts like none other, rich and full

and oneness is spread among the rest

Waffles are very authentic and

of sin. Food so gourmet that you keep

of the team.

coming back for more. We have ensured that our menu complements the desserts perfectly.

best in town. •

The butter croissants from VAN

The 3 best reviews you received.

LAVINO just melts in your

Every client is special and every

mouth...they are divine.

compliment or review is special.

The 3 must-try desserts New York Baked Cheese Cake

Define desserts. Desserts satiate the soul and make you feel happy. Desserts are a feeling and not just the taste. So, that is what we strive to achieve at Van Lavino.

Ferrero Rocher Gateaux

Banoffee Tart

What is in store? We keep creating something new every day. We have a special plan for this summer. We will introduce some specialty products including dessert ice creams. We can't spill more details than saying, "Come visit to experience the magical new desserts from VAN LAVINO." | 47



y t i c i impl

S Velvet



c i g ma he

t does

estled in the busy streets of Banjara Hills, Velvet Patisserie is a

peaceful getaway where you can satisfy your sweet tooth with

cupcakes, macaroons and much more. Owned and managed by

Divjyot, this place is not just synonymous with her baking skills but also reflects her personality which is simple, subtle and charming.

How did it start?

six years ago. Though it was a

I have always been fascinated

humble beginning, there is no

by cakes and baking as a child.

looking back after that.

I never realised I could choose baking as a profession though. It was only when I started to bake for my friends and family members during college that I realised that I could take it up as a profession. As soon as I finished my degree, I received an order for 500 cupcakes to be distributed as giveaways. With limited skills, small home baking equipment and my mother being my only help, I started my journey as a baker | 48

Tell us about the place, name, and interiors/theme. After 3 years of home baking, honing my skills, watching a zillion videos, taking up online classes, fulfilling customers' demands and updating myself with the latest confections, I realised the need to expand. I understood that it was time to have a bigger kitchen with staff helping me. That was when my passion got the essentials of becoming a working model.

I was not very confident about investing a lot on a main street patisserie because I knew this was more of a learning experience for me as I didn’t have any formal education.

So I decided to take up a kitchen space

on the menu just to meet their

you realise where you lack. So, we are

with a small sitting in a quiet lane which

demands, and they are there to stay.

open to both, but thankfully, it has

would be accessible to customers. Paris

We serve whatever they ask for and

always been a good review.

is the hot hub for some of the best

they love all the importance they get.

patisseries in the world and when

So, the mantra is simple - The one that

We have the best cupcakes in

I started, I decided to match the look of

wins the hearts of our clients gets to


my patisserie with one of those. Pastel

the menu list.

interiors, brick walls, bird cages, florals, French windows and doors are a few

What is your USP?

elements to name. I took complete

Our cupcakes and customised cakes.

advantage of my sister being an interior designer, and she executed it just as we thought, subtle yet beautiful. In short, I wanted my place to be simple, regal and relaxing and I achieved it.

The best three reviews that you

Our patisserie reminds them of Europe. Love is all they can feel in our desserts.

have ever received Don't you think, anyone would say, every compliment/review is welcome and special? Good ones encourage you to do better and criticisms make

What does the place promise? We promise to deliver the freshest of confections. Because we do most of our products on order basis, we make them as fresh as we can and avoid wastage. A lot of our customers say that our tiny little seating is cosy enough to make them feel home. And well, that’s very pleasant to hear. How did you design the menu? It may sound funny, but it is true that it is our customers who design our menu. Most of our flavours and products are




-t ust m 3


se des

Define dessert. Dessert is simply ‘stressed’ spelt backwards

Banoffee Tart Macarons

Chocolate Cup Cake

What is in store? We don’t want to dilute our brand by opening various branches right now. Slow and steady, we would love to grow in the right direction, keeping customer satisfaction in mind. | 49

Ritesh's b'day bash


irthdays are, of course, the perfect occasion to celebrate with your near and dear, and that is exactly what Ritesh Agarwal did. He organised his birthday party with great pomp and show at his outhouse in Banjara Hills. The night was all about delectable dishes, nectarous drinks, conversation and fun. The guests were seen in high spirits, dancing the night away. The birthday boy played the perfect host, and ensured that everyone had a great time.

grand b'day party


anju Aggarwal celebrated her birthday with her friends at Raasta Cafe, Jubilee Hills. The afternoon saw the ladies dressed up in their best attires. The birthday girl was ooded with gifts & bouquets. Mesmerising beats of DJ, dancing and a whole lot of pictures kept the guests enthralled. Sushila Bokadiya, Shalini Modani, Kashish Anand, Kiran Dembla, Annu Kishore, Shilpa Singh and Ananya Simlai were prominently present. | 50

By V. Sarada

“It all started as a Facebook group with a few friends in the loop. Our motto was to serve the society

Daughter of the late Mr.Kona Prabhakar, former Governor of Maharshtra , Malathi, has been inclined to social service right from the childhood. A postgraduate in Sociology, she got married to a tobacco baron of an illustrious Guntur family. Yet, life was no smooth sail for her. She lost her husband at a very young age and moved to the US to live with her daughters. She served in a doctor’s office for 14 years before she returned home to set out on her life’s mission.

proactive members, and 2000 volunteers chipping in on and off.




f one wants to improve the lot and life of others, all he or she needs to do is send out a tiny ripple, which will eventually grow into a mighty current and touch innumerable lives. Here the ripple is Maa Aasara and the good Samaritan who created it is CEO Malathi Dechiraju. The organisation has proved that it is not money, but the benevolent intent and initiative that run welfare activities. What started as 20 member-counselling group, has now grown into a huge organisation with nearly 500



New Direction It was the case of Thalassemia-aficted Hema Chandra that made us fine-tune our tasks further. We had to break the rule of avoiding financial involvement, and help him to get filtered blood and medicines. He is leading a

without financial involvement. I floated Maa Aasara Foundation in 2011. We started with facilitating blood donations (Jeevadhaara), building a good network in Telangana and Andhra Pradesh. This has become a big hit in no time. Soon we could attract countless blood donors, working 24/7, 365 days, attending SoS calls with unflinching commitment.

Hold blood donation drives with the help of corporates. Provided more than 4000 units of blood to the Thalassemia-hit kids in the twin cities.

Peoples’ support Many people have this urge to help people, but do not know how to go

Spotting the needy More often than not the needy come to us. We collect names in blood donation and Thalassemia awareness camps, besides hospitals. We get them tested to register their exact condition. Later, we provide chelation injections, filters and wheat grass powder. We monitor these cases regularly.

Hold free employment oriented training, counselling, poetry sessions and literature workshops

Met more than 30,000 blood donation needs.

We adopted 50 kids and provided filters, wheat grass powder and medical help to them.

Good deeds

happy life now. This experience brought us face to face with Thalassemia and its ill effects. We took up an awareness drive about Thalassemia and Sickle Cell Anemia in both the Telugu states.

We have formed a few groups of educated people and parents of affected children to disseminate all possible information about the available government benefits. | 52

We hold meetings at various locations to educate people about the seriousness of these diseases; help them take care of their kids, give them attention and treatment.

Plan & projects

Government help A study of the underdeveloped areas of the two states revealed many cases of Thalassemia. When the number went beyond 500, we realised that the task had to be taken at the government level. Responding to our appeals, the government enlisted Thalasemmia and Sickle Cell Anemia as Cashless Treatments to provide blood, medicines and haemo filters in all its hospitals through Dr.NTR Vaidya Seva. A good number of people are taking advantage of them. We function like facilitators between the affected families and the government and see to it that the help reaches the right people.

about it. Our organisation provides them a platform. Inspired by our work, many are joining us. We could bring many committed people on board.

We strive to get more sops and monetary aid through government schemes.

At present only a few are able to obtain the government assistance for bone marrow transplant. Our ultimate aim/wish is to see the facility is extended to all the affected children in both the states.






We are opening area wise groups in Whatsapp and posting relevant information and precautions. We are also trying to educate them to get the children enrolled in the needed Government identity cards like Aadhar, White Ration Card, Medical Reports.

their immunity system gets low during the treatment. Children registered with the

blessed. For Mr.Prasad, who has been serving

people through Pranic Healing and feeding the

poor on regular basis, associating with

help. True to his word, he saw to it that a GO is

Mr.Velagapudi who assured all the possible

“At Ms.Malathi’s behest, I approached MLA

Sector-3, Steel Plant Township

Venue: Nehru Park, Opp: DAV Public school

and hope.

says Mr.Prasad, exuding zeal

facilities they are entitled to,”

making them avail all the

comfortable as possible, by

patients and their parents as

strive to make the lives of

odds notwithstanding, we

it being successful. All these

lakh. There is 50% chance of

transplant which costs Rs.15

undergo a bone marrow

after that the patient has to

reaches 15 years of age. But

Contact: 0891 2525562/99891 00839


Contact: 8008419454

Whatsapp : 8008419454

Contact Details

transfusion till the child

managed through blood

This genetic disorder can be

identified 150 members.

Paderu and Bobbili and

Vizianagaram, Parvatipuram,

groups in Srikakulam, Vizag,

“We have created the core

work. We are planning a

the formalities and paper

facilities and help them with

inform people of all these

certificate. Now it is our job to

Empowerment (SADAREM)

Rehabilitation and

Disabled For Access

Date: 8th March 2018 (Thursday)

Time: 2:00 pm

Maa Aasara Event in March

month. To avail this facility,

child is given Rs.1,500 per

list under Disability Act. Each

two disorders to the existing

passed a GO including these

to be put in quarantine as

organisation has been rendering to the lesser

from the tribal areas.

and Sickle cell patients need

was totally taken in by the yeoman service the

Central government has also

for these kids. Thalasemmia

orgainse a medical camp in the city in 2015 and

are given free medicines. The

is allotted in KGH exclusively

volunteer of the NGO. In fact, he helped her

which is helping out the uninitiated, especially

scheme. Now a 35-bed ward

Maa Aasara though his niece Anuradha, a

people. He talks of his tryst with the organisation

under NTR Vaidya Seva

Coromandel Fertilizers. He came to know of

NTR Arogya Mitra Scheme

their SADAREM certificate.”

without any fee, bringing it

says Mr.V.H. Prasad, retired Deputy Manager of

Maa Aasara is just another opportunity to serve

camp where they can obtain

in the government hospitals

and have been reaching help to the needy,”

Software For Assessment Of

to the Thalasemmia-affected

Visakhaptanam, Vizianagaram and Srikakulam,

the patient needs to hold

issued to provide treatment

“I am serving as the Maa Aasara Coordinator for



S and tr i Man


Shoot by JK Prem - JK Photography

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have full faith in myself. Trust me, a strong belief in yourself can take you places.

I went to shoot for a commercial, I was shocked to see the number of people on the set. However, I realised that this opportunity might not come back again. So, I pulled myself up, gave it my best shot and nailed it.

conversation was always about

how we could enact a scene

better, and sometimes we took

inputs from each other.

our heart and soul in this film,

and that reected in its success.

my heart. I cherish all my films,

be it a hit or op. I constantly try

I got an audition call for Madras

Cafe. Rest as they say is history!

I know him pretty well, even

And it was during one such TVC,

I started getting offers for TVCs.

supported my decision. Later,

pocket money. My parents also

interested initially but did it for my

Lady Shri Ram College. I was not

agency when I was studying at

I was contacted by a modelling

I became an actor by accident.

How did you become an actor?

Working with co-star Varun Tej

cried, feeling that emotion.

in that character that I actually

whereabouts. I got so immersed

Suhasini, to inquire about his

crying to his mom, played by

big fight with Varun Tej, I go

There is one scene, where after a

Unforgettable incident


done better. I believe in total


I feel that all of us, as a team, put

praise to my head nor criticism to





Were you dropped from a film because of a star kid or a star? I never faced a scenario where I signed a film and got dropped.

What kind of pictures do you prefer to act in? Action or periodic.

Any acting workshops? Dialect trainings? I did a few workshops for Oohalu Gusagusalade. Being on the set is a big learning experience.

Acting style Subtle. I can do drama too but I enjoy comedy a lot.


I had an actor in me.

admit that he would always take

out with every minute emotion.

Café. Till then I never realised that

the characters inside out. I must

No! I am balanced; I neither take

My character Ruby in Madras

the captain of the ship; he knows

as I am part of good cinema.

Tollywood or Bollywood, as long

for it. It doesn’t really matter if it is

the script of Oohalu... and went

for Tollywood. However, I loved

came to me but I was not ready

Cafe, Oohalu Gusagusalade

with the ow. So, after Madras

I don’t plan anything; I just go

Biggest achievement

Overwhelmed by praise?

to figure out what I could have

I would get there one day. I am a

didn’t bother me much as I knew

weight issues and what not. It

times, people spoke about my

to Tollywood

Switch from Bollywood

and trusted his instincts. He is

him but went ahead with his call,

times when I wouldn’t agree with

He is just amazing! There were

Working with director Venky?

firm believer of hard work and

I ran away! The very first time

cordial relationship. On sets, the

Nothing as such. Yes, many

for the first time?

are good friends and share a

Initial struggles

On facing the camera

before we started working. We

my suggestions, and help me

I discovered my emotional side.

and three different emotions.

journey of three different looks

ever played till date as it is a

the toughest characters I have

draining experience. It is one of

Tholi Prema was an emotionally

What did you discover?

Prema raised the bar for me.

time a tad nervous since Tholi

I am on cloud 9 but at the same

Tholi Prema. Thoughts?

Congarts for the success of


Your take on nepotism in films? Well, you can get the initial start but cannot survive if you don’t have the right skills or talent. So yes, it does exist but there is always place for outsiders like us who have no film background or any godfather.

What is the real Raashi like? With my school friends, I am bossy and a complete tomboy; funny around my industry friends and quiet and sober at home. So, I have different shades.

How much do you get affected by the character? Every character teaches you something. Well, I try to take the positives traits of every role I play and try to inculcate it into my personality too. But I stay in that character only for the day I am shooting. After ‘Cut’, I snap out of it. With time, I have realised that once you are done with a film, you should switch back to reality. My friends and family keep me grounded so that I know the real me.

Improvise as an actor? All emotions can be improvised. It is a learning process.




How do you unwind? Netix

Fitness regimen I workout for 1.5 hours, six days in a week, and always stick to my diet. I am quite disciplined.

Message for your fans I am whoever I am because of them. I read everything they write good or bad. Their love is what keeps me going.

Nude lips or red lips? Red lips

Change in yourself? I am a bit impulsive.

Idol My grandfather Mr.I.L.Khanna.

Any pressure from the media to look your best? No! I can go without make-up also. Just smile and that’s it.

How to impress you? Just be honest. Something you can’t do… Indulge in attery.

Funniest thing you read... They linked me with cricketer Bumrah. It was so weird.

...actors Sandra Bullock and Robert Downey Jr.

Favourites ...street food Bhel puri

Biggest turn off Bad breath

Obsessed with Perfumes


Best compliment I was heaped with praises for Madras Café role- people couldn’t believe that it was my debut film. Even for Oohalu..., they were impressed with my Telugu diction.

Life away from the limelight.. Yes, of course! It is a part of my life, not my life.

To survive in the industry... Hone your talent; never feel that you know it all because you never know it all; believe in yourself and don’t be arrogant.

Sacrifices behind glamour There is no time to be with family. This is why my family had to shift to Hyderabad. They sacrificed their comfort and adjusted to new life.



Jun 21 – Jul 22


Lucky for you:

Lucky for you: Red, 10

Your business curve is moving up but don’t be overconfident. Hold off any plans to change your job. Avoid indulging in conflicts with anyone at workplace. Expenses may skyrocket, so expect some financial turbulence. As a boss or senior, try to create a positive vibe. Use your power to your advantage. There is no point being egoistic and stubborn. You need to be cautious if married. Give each other some space and time. Foster your emotional bonding with gestures like surprises, walks and long drives.

Mar 21- Apr 19


Lucky for you:

Grey, 17

Your sense of achievement will be high, giving you the satisfaction to march ahead. Work hard, implement plans and travel. You have strong business acumen & it is time to put it to use. Nonetheless, you shouldn’t ignore the wise words of your business partner as he or she might offer you some lucrative advice. You will feel highly sensual and sensitive at the same time, but keep your expectations reasonable or you will end up hurt. This is the period to cement your bond on a deep emotional level rather than just indulge in surface pleasures.

Orange, 22

This is the time to go all out and explore all possibilities on the career front. Attempts to consolidate your position at work will face hurdles imposed by rivals. Things will move smoothly through efficient handling of situations and complete focus. Investing money in the hope of doubling or tripling can result in losing even the initial investment. Travelling to someplace exciting with family is indicated. Someone you secretly admire is likely to set your heart flutter,

Feb 19 – Mar 20


Jul 23 – Aug 22


Lucky for you:

Brown, 13

You might become argumentative. But you also have what it takes to win an argument. This tendency would cause anxious moments and distress. Practice meditation to calm your restless mind. Chances of promotion or pay hike are likely for salaried folks. You may also change your job. Work pressure will be high and you may need to work hard to maintain your position at your current workplace. You should spend quality time with your spouse. Shed your ego and resolve all issues with your partner. A foreign trip is on the cards.

Apr 20-May 20


Violet, 25

Lucky for you:

Yellow, 12

Support from seniors is indicated which will boost career prospects. You might even get the much-delayed promotion. If in business, avoid investing in new ventures or altering the existing ones are on cards. On a positive note, your business partner will stand with you. Paperwork needs attention, especially in matters involving government. Be serious about your finances. Single ones planning to propose should wait for a while. Committed couples need to pay attention to their ties.

Lucky for you:

You seem to have a lot of courage and charisma. With high stamina and a balanced mindset, you are all set to take the world by storm. Your career will rise but don’t expect a smooth sail. New trade plans and launches may not work well the first time, so wait for some time. You should be on alert if you have a trade partner. Love life will remain pleasant, provided you keep a watch on your tongue. While you have a lot of passion and desire, the failure of your partner to meet them could trigger frustration.

May 21-Jun 20

Dec 22 – Jan 19


Lucky for you:

Peach, 18

Lucky for you: Green, 20

Job relocation in the form of a promotion is expected. Don’t feel stressed. Have patience and try to adjust. On a positive note, rapport with seniors and co-workers will improve. If in partnership, teamwork will yield profits. Foreign deals are expected. On the other hand, delays in clearing pending dues are expected. This is the right time to express your feelings to someone. You might have to work hard to sway them but the outcome will be positive. Married folks need to be alert as someone might disturb your peace.

Lucky for you: Blue, 5

Efforts to get a job could materialise. You will attract support of seniors and boss which will help a lot. Co-workers may not be cordial though. You will be happy with your productivity level. Do not borrow money for business expansion nor consider partnerships. A workplace romance is in store but remember there are some rules to dating a co-worker. If married, anticipate a romantic period. You will relieve old memories, may be by recreating the first date or exchanging vows again or just by looking at the old photos.

Work hard & you will get the desired job. However, you might have some issues with seniors. Do not trust business partner. Try to keep new plans and agendas to yourself. Cash flow will be sufficient & you will be able to clear any pending debts. Your past may come to haunt you but you will manage through by being honest and loyal. Newlyweds will strengthen bond by meeting each other’s expectations. However, try to avoid intense arguments.

LIBRA Sep 23 – Oct 22

Jan 20 – Feb 18


Lucky for you:

Black, 15 Lucky for you:

Pink, 7

There will be some jerks and jolts in the career flight but exuberance and positive approach will help you fly through the turbulence. Trust colleagues and seniors. There could be an unexpected job opportunity, but don’t jump in yet. Money will slip away as quickly from your hands as it comes. Ego could disrupt harmony in love life, so keep it at bay. At the same time, be loyal to spouse to avoid any issues. Possibility of a trip abroad with family is likely.

Nov 22 – Dec 21


Lucky for you:

Violet, 29

Your professionalism in handling chaotic situations will be appreciated. Maintain good ties with those who matter on the professional front and you will get the opportunity to regain lost ground. Those into sports are likely to be appreciated for their conduct on and off the field. A windfall can be expected as money flows in. You are likely to get rid of your low moods that contribute to your irritable behaviour. A sightseeing trip is likely to materialise. A romantic ambience is assured, so go ahead and enjoy your heart out.

Unwanted transfer is likely, so this is no time to indulge in arguments with seniors. Have patience & be focused on improving your image. Don’t make decisions against the partner’s. opinion. Employers should be cordial to their workforce. Resolution of disputes and legal matters might empty your purse. Love life will be perplexing as old issues resurface and sour the existing bond. Parting of ways is possible but you will quickly get over it and find a new suitor.

SCORPIO Oct 23 – Nov 21


Aug 23 – Sep 22

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