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` 50/APRIL - MAY 2016 VIZAG

PARTIES

FEATURE

YOUNG TRADERS TREK NEW PATHS

COLOURS OF REVELERY With dance, music & drum beats, they paint the city red

They no more seek jobs, but are all set to give jobs

CULTURE

THE INDIAN NEW YEARS

From the Bong Connection to Punjabi Punch to Tamil Tadka we have it all

ART

CHARM OF CHARCOAL Naresh presents

KAR HI

colours of life in black and white

IN IN THE AI AIR R

RNI: APENG/2011/38387 | POSTAL REG. NO. VSP/177/2014-2016

LIFESTYLE PERSONALITIES CINEMA FEATURE LUXURY GADGETS REVIEWS FOOD PARTIES


YOUR BODY’S HEALTH WORKSHOP BODY PARK HEALS YOU HOLISTICALLY GYM • SPA • SALON

• Best of its kind in South India. • Steam, Sauna and jacuzzi. • Certified model physique trainers for the first time in the city. • World class gym and spa equipment from Sweden and USA. • Access controlled entry for absolute privacy. • Gym and spa spread over 8000 sft space in prime locality. • HBO therapy for the first time in South India for wellness. • Best of its kind salon services.

Sree Surya Plaza, D.No.50-4-41/10, Seethammadhara Junction, Above Axis Bank, Near Alluri Seetharama Raju Statue, Visakhapatnam - 530013. Ph: 0891 2500025 / 2502020, +91 92950 62622


Red Feature Since they are small and agile, they have better scope for innovation and growth. With age on their side, these beginners are all set to storm the world of trade. Find out how.

42 Red Culture Indian communities celebrate New Year as per their calendar and they all fall within a span of fortnight. We find out how various groups in the city are welcoming the upcoming year.

62 RedArt The picture in black and white, leaves the mind wonder what colour would have been those pieces in reality. This artist has convincing answers.

58 Red Haute The superstar from the Tamil Film Industry has entered Telugu field. Karthi has certainly taken our breath away with his act.

Red Reviews Which grand label has entered the city? Looks like there is some grooming guide too! There are a few new entrants in education filed too. The list is here.

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VIZAG THOUSANDS WISH TGR ON HIS BIRTHDAY All roads of the city led to Gajuwaka, when T.Gurumurthy Reddy, Ex –MLA, Pendurthi hosted a grand soiree for his political colleagues and head honchos of the state at his residence. Around 5,000 people thronged the Tippala house. People bonded over a lavish breakfast. The entire Tippala family played a perfect host. A special mention has to be made of the politico’s significant other T. Vijaya Kumari, Executive Director and son Chandu T, CMD, red magazine. Former Ministers Botsa Satyanarayana and P. Balaraju led a galaxy of leaders including MLAs G. Eswari, D.Srinivas Rao and Ex-MLAs Chintalapudi Venkata Ramaya, K.Dharma Rao, Karri Ramu. Ex- Mayor Pulusu Janardhan Rao & senior leaders Gudiwada Amarnath, Behara Bhaskar Rao and many others in greeting TGR. GLOBAL AIRLINES SUMMIT HELD The stateholders highlighted some key issues that would take air connectivity to a new high at the Global Airlines Summit organised jointly by the AP Air Travellers Association and AP Chamber of Commerce and Industry and Tour and Travels Association of AP. MP K. Haribabu, President of Indian Association of Tour Operators Subhash Goyal, Head of the Marketing, South of AAI, Tariq Hussain Butt, Regional Executive Director (Southern Region) of AAI, V.V.G. Raju, APCCIF vice-president G. Sambasiva Rao, APATA working president Cheruvu Ramakotaiah and director of APCCIF, Visakhapatnam, O.Naresh Kumar and APATA president Y.Siva Sagara Rao spoke.

MERCEDES BENZ LUXEDRIVE IN THE CITY India’s largest luxury car maker Mercedes-Benz brought the much spoken about customer engagement programme, LuxeDrive, to the city. The HiFY Go-Karting Race Circuit was the venue for this two-day event. Commenting on the event, Roland Folger, MD & CEO, Mercedes-Benz India said, “The burgeoning economy of Vizag makes it an emerging luxury car destination for a marque brand like Mercedes-Benz. It is our endeavour to win the hearts and minds of our patrons and brand loyalists, by creating new avenues of customer fascination and delight through engagements like LuxeDrive.”

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VIZAG

COPS FETED It was the day of Vizag police. Round Table India in association along with Vaibhav Jewellers felicitated 22 policemen including officers for their meritorious service at the event ‘Knights in Khakhi’. Chief guest Amit Garg, Commissioner of Police and guest of honour Mallika Grandhi, CMD of Vaibhav Jewellers, Murali, CMD, Fluent Grid and Jaydeep Biswas, Director of The Park hotels gave away the awards. Deepak Menda, past president of Round Table India, Vinay Chennupati chairman of Area 9 and G.V.S Ramayya, chairman of Vizag Round Table - 77. Dr. C.V Rao, director of GITAM Medical College, Kancharla Krishna Kumar director of Rambrahmam & Sons were prominently present along with Tr.Naveen Perla Convenor for the event.

A RITZY AWARDS NIGHT OF BNI DIAMOND CHAPTER It was a show of loads of fun when the members of BNI Diamond chapter gathered at Hotel Ambica Sea Green for the awards function. The theme of the soiree was kept black and red and the members along with their spouses stuck to the combo. The event was aimed at felicitating former office bearers and the best performers in the last six months. There were eight categories of titles such as Diamonds of Diamonds, Highest Referrals Getter, Full Attendee of 26 Meetings, Highest Thank You Notes Receivers etc. The winners included Nilesh Jain, Krishna Mohan, Maya and Ravi, Jaya and Homesh. Also present at the event was Kiran Cheruku, Support Ambassador of the Chapter.

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VIZAG

CII SESSION PAINTS ROSY PICTURE CII-Vizag held a session ‘Make in India, Made in Visakhapatnam’ ‘to mark its annual day. District Collector Dr.N.Yuvaraj threw light on government’s efforts to attract investors. While Dr.Sanjit Singh Lamba, MD, Eisai Pharmaceuticals India Pvt Ltd stressed the need to bring in tax and labour reforms, Srikant B. Kesnur, Director, Eastern Naval Command Maritime Warfare Centre, said that Vizag could make Indian Navy as its brand. Ragupathy Veeraswamy, CEO, Brandix India Apparel City (P) Ltd, spoke about India’s potential to emerge as an apparel hub. Sharing the dais with them were G.S.Sivakumar, Chairman, CII Andhra Pradesh, Dr V.Murali Krishna, Chairman, CII-Vizag zone and Neeraj Sarda, former Chairman, CII- Vizag zone.

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VIZAG

SHRIRAM EPC GROUP’S HOLDS GOLF TOURNEY Shriram EPC Ltd, along with its Group company, Shriram Properties Ltd held an Invitation Golf Tournament which had a participation of golfers from Vizag and Chennai. The Fifth edition broadened its scope with the tournament played over 2 days. The 120 golfers were divided into two categories – Gold & Silver Divisions. There were separate categories for Lady Golfers and for Veterans. The winners and runners up: Cdr. Raja Nandi, S.V.R.Raju, Khursheed Aarif, Sudhir K. Sikand, Lt.Col. K.John, Cdr. MB Prakash, R.Mani, Cdr. SC Das Aditya Ramnath.

VEERUMAMA HONOURED Yuv Tarang and Vizag Film Factory have honoured Veerumama, CEO of VTEAM Group of Companies with Young Versatile Star Business Man award at Vizag Star Awards Night held in Vizag Rajeev Indoor Stadium. This award was given to him for his multi-tasking abilities. He is shot into fame managing innumerable events, impeccably anchoring many events and rendering services in media and movies. His business is diversified into Real Estate and Food products etc. He received the award from the hands of former Mayor Pulusu Janardhana Rao, Actors Poornima and Prasanna Kumar, and FM Babai Producer Teja.

VELAGAPUDI OPENS ARTMEN Artmen, the first of its kind art consultancy firm, opened in the city. MLA Velagapudi Rama Krishna Babu cut the ribbon, marking the inauguration and Mattapalli Chalamayya made the first purchase. Artmen customises art works for its clients and creates works of various kinds from sculptures, fountains, paintings to murals. Each item is customized to suit the clients taste and all items are unique and crafted only once. Art works of all kinds, suitable for domestic households, offices, corporate companies, hotels and other commercial requirements are dealt by Artmen.

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VIZAG

WORLD KIDNEY DAY AT PINNACLE On the occasion of World Kidney Day Pinnacle Hospital had organised a free screening and consultation camp. Around 85 differently abled children from Shanti Ashramam and 350 general public were treated. The team of doctors was led by Chief Nephrologist Dr. Kalyan Chakravarthy. The hospital invited patients who underwent kidney transplantation and others to participate in the event to spread awareness. Medicines were distributed. Prizes were given away to the winners (Shanthi Ashramam children) of the drawing competition. The directors of the hospital including Mr. Govind Ragam, shared their views. Prominently present at the event was Nivedita.

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VIZAG

STYLE & WEAVES RECEIVES GREAT RESPONSE For the fifth time, Style & Weaves received amazing response from the city’s shopaholics. Around 46 stalls were put up where products from across the country were displayed in this two-day exhibition organised by R.Manjulatha. At display were varieties of exclusive saris, kurtis, kalidaars, palazzo and jeans. Home décor products, furnishing items, silver jewellery and artifacts, imitation trinkets were other attractions. Designer saris crafted with jute from Kolkata and the specially designed Benarasi saris were a huge hit. Even the Dhaka handloom saris were well appreciated. The collection was aimed at Ugadi and upcoming wedding season and thus designer half-saris and lenhengas were seen in wide variety.

SPLENDID INTERIORS & DESIGNERS OPENS DOORS Adding to the city’s home décor scene, Splendid Interiors and Designers Pvt. Ltd opened recently with a plethora of unique products. The inauguration on 26th March, was a grand event and saw city’s VVIPs and especially the experts in the field of interiors and architecture in full attendance. Artifact lovers were seen excited about the sheer variety of merchandise of the store which is located at Facour Layout, Sarda Towers, Ramnagar. Jhansi Rohan launched the store and Hemababu Chowdary, Director, Splendid Interiors, played the perfect host for the event.

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VIZAG

LOTUS HOSPITAL PRE-LAUNCH PUJA Taking healthcare for women and children to the next level Lotus, Women and Child Health Care Hospital is about to make its entry. Before its formal opening, the facility organised a pre-launch puja which was a grand affair. A galaxy of political biggies including Ex-Minister Botsa Satyanarayana, Ex-MLA, Dharmana Prasada Rao, former MLA, Pendurthi, Tippala Gurumurthy Reddy and Vijaya Kumari, Executive Director, Chandu Tippala, CMD red magazine, former minister Balaraju, Konatala Rama Krishna, Dronamraju Srinivas, Gudivads Amarnath, Tippala Nagi Reddy, K.Varahala Raju, Tynala Vijaya Kumar was present. The hospital will open on 1st May.

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VIZAG

TRENDZ KEEPS UP ITS TRADITION

SMART VISION HOSPITAL IS HERE M.Shiva Kumar Reddy, MD opened Smart Vision Hospital in Seethammadhara. It was inaugurated by Chief Ophthalmologist and surgeon Dr. Kasu Prasad Reddy, Run by experienced ophthalmologists, optometrists and genial staff, the hospital is offering the latest techniques and treatments. The procedures based on laser and noninvasive techniques are made available at comparable rates. It offers perfect solutions for people who want to do away with spectacle and contact lenses. The treatments include corrective procedures for high blood pressure and diabetes induced disorders besides squint.

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With the holiday season around, Santhi Kathiravan, Head at M/S Siddharthsai Events and Management Services Pvt Ltd, brought her exclusive wear. Trendz a women's exclusive exhibition and sale of designer wear, blouses, lehengas, kidswear, home decor, 91.6 gold jewellery, kurtis, 1 gram jewellery, bridal wear, cosmetics, cotton dress materials, has always been successful in the city that is on constant hunt for the latest and new. “Bringing the latest to the doorstep of Vizagites has always been my objective and I strive to bring in as many designers as possible to cater to the varied needs of my clients,� says Santhi.


VIZAG

BHOOMATA LAUNCHES GREEN CITY VENTURE Bhoomatha launched Amravati Green City venture recently. Film actor Suman, the chief guest, lighted the traditional lamp and congratulated Talluri Poornachandra Rao, Chairman of the Bhoomatha group of companies. He said that it was heartening to note that Bhoomatha had been doing a commendable job in providing people with quality housing. He also said that the trustworthy firm is known for its fair deals. Poornacahndra Rao said, “Customers’ satisfaction and faith top our priority list and we strive to give them the best possible housing.” The firm’s directors Talluri Sivaji and Kiran Shankar and its marketing staff, besides eminent political leaders, were present.

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A SHINING JEWEL IN THE HOTEL INDUSTRY We have all top class facilities ranging from air conditioned rooms which you can reach in no time with the help of high speed elevators, you can also choose to order food in your room because we have 24/7 room service options. For those who wish to be treated like a king, we have two multi cuisine restaurants which offer utmost comfort and delicious food. The customers can also avail of our inhouse laundry and dry cleaning service. You need not halt your fitness regime just because you are on a holiday, our high end gym takes care of that. Every room will come with an LED TV, E-safe, coffee maker and hair dryer. In case of emergencies we also have the facility of Doctor on call.

BANQUET HALLS Diamondo / Diamondo – I, Diamondo - II the diamondo the ball room Saffron Multi-cuisine Restaurant

The Good Apple Specialty Restaurant

Room Booking: Front Office Manager/ Sales Manager: Ph: +91 70939 94788/ 70939 94787 E: fom@hoteldiamondspearl.com/ sales@hoteldiamondspearl.com Banquet Booking: F & B Manager, Ph: +91 70939 94784/7093994792 E: foodnbeverages@hoteldiamondspearl.com

HOTEL DIAMOND’S PEARL D.No: 47-7-16/2, Plot no: 53c & 60c, Near Diamond Park, Sankaramatham Road, Visakhapatnam – 530 016, Tel: 0891 2 523523/2 585585 Email: info@hoteldiamondspearl.com, reservations@hoteldiamondspearl.com


VIZAG

SWANKY LAUNCH OF BODY PARK Synchronizing health care with fitness Vizag’s one-of-its-kind spa, gym and salon, Body Park was launched at Seethamdhara. It was a star-studded event which saw political, film and business biggies. Dr.B.Raghu, CMD of Suraksha Group said, “The Suraksha (health care) group forays into spa and wellness segment with the brand Body Park.” Praveen Kumar, GVMC Commissioner was the chief guest, and actor Suman, Ranganadh.K, Andhra Bank Manager-Circle Office, P.Krishna Rao, DSP (retd), and Dr. B.SreeRama Murthy, ENT surgeon, were the guests of honour. L.Satyanand, actors Payal Ghosh, Richa Panai, Deeksha Panth, Shilpi Sharma and Deepak Saroj were the special guests at the event.

HEALTH AWARENESS WALK The newly opened spa, gym and salon Body Park, before its formal launch, organised a health awareness walk on the RK beach road. Nearly 350 people participated in this walk which took place between YMCA and Kaali Temple. Many HNI people from the city were seen taking part in this health trek . Besides the entire team of Surakhsa Health Park Hospital, members from various voluntary organizations like Faza Foundation, Mahdi Bagh Institution footed it out. With the slogan ‘A fit body means a fit mind’ the event was a hit. The creme a la creme were seen taking keen interest in the health initiative. red | april 2016 | 32


VIZAG

MEBAZ IS HERE

With its four decades of dedication to pure fashion, Mebaz the one-stop fashion destination for the family launched its exclusive store in the city. The inauguration of this five-oored swanky showroom saw city’s bigwigs in full attendance. The brands loyalists thronged the launch in huge number and were spotted trying as well as buying pieces from its latest collection. At the launch present were Manoj Jetwani and Sagat Jetwani, Directors and Devanand Jetwani, the Chairman and Group Director.

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VIZAG

REVIEW

Skill Honing University

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ocated at first oor, Subha Vasistha Nilayam, Day & Night Hospital Lane, near Ramatalkies Centurion University has arrived to add more to educational facilities of the city. “Centurion Group of Institutions is established especially with a mission to ‘Shape lives, Empower communities’,” says Prof.D.N.Rao, the Vice-President. Centurion University has two other branches in Parlakemundhi and Bhubaneshwar. One can opt for short term advanced skill courses such as C, C++, Java, Android, CNC, Master CAM, Stadd Pro, 3D systems, TIG/MIG/ARC,GIS. The others are PG diplomas in automotive product design, M Tech Design & Manufacturing, Work Experience Internship. The course fee ranges from Rs.5,000 to Rs.75,000. It has been training and placing nearly 1,00,000 rural youths. Separate hostel facility for boys and girls is available.

Timings: 9.00 am to 9.00 pm Ph: 0891-25730164 red | april 2016 | 36

The DREAM HOME Maker

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stablished in 1999, MS Ramayya Constructions has completed over 400 projects. The present residential project is Shri Yaduvamsi Ayatanam. With an aim to provide ultimate comfort, unique social experience and luxurious life, the complex includes all features you wish for your dream house. There are 2 and 3 BHK ats are available with builtup area that starts from 840 sqft, 870 sqft, 1025 sqft, 1050 sft, 1120 sqft, 1150 sqft, 1305 sqft, and as lavish as 1545 sqft and 1565 sqft. There are ten apartments or blocks such as Matsya, Kurma, Varaha, Narasimha, Vamana, Parasurama, Srirama, Srikrishna, Budda and Kalki. The interiors have oorings with anti-skid ceramic tiles in balcony and toilets, vitrified tiles in kitchen, living/dining, master bedroom, other bedroom. Even fittings are also given due attention, Located around 500 meters from Pendurthi Jn. and 150 mtrs to BRTS road, within its compound it has provisional stores, health clinic, community hall, gym, salon etc. Every at is designed as per Vasstu and it has tie ups with various banks for easy finance and ats are ready to occupy.

Timing : 10.00 am to 8.00 pm Ph. no. 9963470356/768000730


VIZAG

REVIEW

SARTORIAL EXTRAVAGANZA

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hink of classy sartorial pieces, a mention of Mebaz is must. Those, who are addicted to this brand and travel all the way to Hyderabad to get the desired clothes, can now enjoy its fashion galore here itself. Yes, Mebaz made an entry to the city. Situated strategically on Sampath Vinayak Temple Road, this ground plus four oors store has all that which can be dubbed as swanky affair. The first oor has ready-to-wear ethnic kurtis, tunics, long kurtas, footwear and accessories like purses, potlis. The georgette tunics are certainly unique here, studded with beads, pearls and sequins, they are apt for party wear. There is also a designers counter dealing with high-end products, priced between Rs.4,990 and Rs.24,990. The next oor is dedicated to saris (Rs. 3000 to Rs.40,000) and ghagras (Rs.15,000 to Rs.60,000). There are also designer blouses available. Look for those chic heavy ghragras in uorescent colours and the raw silk ones. Second oor takes you to collection of men’s formal shirts and trousers and the best buys in this oor are Lenin shirts. Even it also has merchandise for kids’ ethnic wear both for boys and girls (1-16 yrs). You are spoilt for choices as you step into third oor which exclusively deals with men’s ethnic wear and in the offing are sherwanis, Indo-western, kurta, paijama and Jodhpuri trousers. There are also accessories like pagdis, mojris and stoles. The oor is about suiting and shirtings, designer suits and blazers. One can also get any of the varieties from its merchandise custommade. Another USP is the availability of products in wide size range, i.e. size 25 to 50. There are two trial rooms in every oor.

Valet parking is available | Timings: 10.00 am to 10.00 pm (365 days) Ph: 0891-6666626, 8885558803 red | april 2016 | 38


REVIEW

GET GROOMED NATURAL WAY

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he third Naturals Salon is here. Located at Harbour Park Road, Pandurangapuram, this outlet offers the upgraded services by the salon, claims Madhoo Varma, the proprietor. An interior designer by profession, her expert stroke is evidently visible in this facility which is aesthetically decked with classy wallpapers, sparkling chandeliers matching the dominance of white all over. There are four therapy rooms besides several service stations. On the menu one gets services for women, men and kids too. There are waxing, threading, manicure, pedicure, body wraps, polishing and massages, hair cut, styling and spa, make-up etc. All the staff, who come from Dehradun, are experts in their services. “We got the best hair stylists and treatments therapists onboard,” stresses Madhoo. She suggests one should try the Argan Oil Hair Spa. From the list of several facials - Skin Radiance and Pure Moist are the best, especially in the local climate. For an indulging experience one must not miss Coco Butter full body massage. Similarly, those who have sensitive skin can go for Milk Wax with Vanilla avour. When it is about bridal services, it calls itself a frontrunner. The packages start from Rs.10,000 and it begins two months before wedding and include waxing, body polishing, treatments, trial makeup etc. For men, she recommends Dead Sea Facial and Oxy Fresh Facial, excellent for tan removing. They can also go for full body package which includes polishing, wrap and massage. Would-be-grooms, if you care to look dapper on your D Day, you have plethora of services here. For little ones there are haircuts and styling and light makeup for girls. Believing in offering the best quality, the Salon uses only Mac products for all kinds of makeup. Don’t miss tattooing by Israeli artist is an exclusive service. There is a dedicated counter for nail art and you need to try it to experience its exclusiveness. Get membership for lifetime by paying just Rs.500 and avail the special prices. Presently one can enjoy 30% off on all services till this month end.

Timings: 10.00 am to 9.00 pm (Sat &Sunday 9.00am to 9.00pm) Ph: 0891- 6560300, 9573286211

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VIZAG

REVIEW

SIMPLIFYING TECHNOLOGY

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n education provider and e-commerce retailer, Hobbypep delivers hands on training, practical workshops in aeromodelling, robotics and electronics. It helps and encourages students to learn the technology behind making of R/C planes, UAV’s, R/C cars in an interesting way. This unique venture came into existence in the city in the year 2014. It conducts workshops which are thoroughly practical where in the students learn to design, build and y various types of radio control model airplanes, quadcopters etc. These workshops are conducted for students aged 14 and above. Till now, various workshops have taken place in top most universities across India, to name a few IIT Guwahati, NIT Calicut, Gitam University, Andhra University etc. It introduced best of its class -LEGO® Education’s Hands-on Learning programs for children aged 3 to 15 - from Pre-school to Grade X. Based on LEGO® Education system for learning, the programs are designed to engage learners through carefully selected hands-on cross-curricular activities aligned to the curriculum. Through a combination of theory and practical work, the programs focus on building systematic creativity and integrate new age digital technology for learning. The programs are - Back to Basics with Bricks- 100+ activities for pre-school, Hands-on Science and language Arts – for Grade II to V, and LEGO Education Robotics Lab – for Grade V to X. Its exclusivity lies with it possessions of products like DJI drones, Free go electric scooters, hover boards, battery operated cars, bikes, radio control planes, boats etc. Located at Dwarkanagar main road, it is easily accessible to students as well as clients who look for such high-end products. It offers free demo of the products.

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Timings: 10.00am to 9.00Pm (Monday- Saturday) 3.00 pm to 9.00pm (Sundays) Ph- 91-9505569998, 0891-2578998

website: www.hobbypep.com


VIZAG

Fea ure

UP, START AND GO By V. Sarada Shoot by Dhana Vijay

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ove over doctors, lawyers and engineers, here is a new genre of professionals who are ready to take risks, test new waters and push their luck on the paths that are not hitherto trodden. They are young, talented and most importantly, they are driven by ardor. Armed with great spirits, bright ideas and aligned expectations, these young Turks are out to prove their point and run their business on their own terms. Besides being clear about their goals, they know what to expect from the present market in general and the government in particular. Right from video games to ďŹ lling your fuel tanks- they are ready to market any service and product. We talk to six such dynamic groups that are aspiring to be successful in the virtual world and also in real life. Read on.

Adsum Online Pvt. Ltd. Melon Studios Macsof Technologies and Apsire Technologies

Bead Music

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The Red & Black

Myir Security Systems


Fea ure

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Adsum Online Pvt. Ltd.

VIZAG

BRAND EW Company name: ADSUM ONLINE PVT. LTD. MD: Anil E Jadhav Team: Surya Prakash, Rahul Parcha, Srinivas Rao Funding: Rs.5lakh What it does: Online Branding

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iving products credibility, identity and worth, brands create a trove of loyal customers without whom no business survives. ADSUM ONLINE PVT LTD creates brands that generate the much-needed heat. The group is here with the integrated market research, email-marketing techniques for business growth, innovative multi-channel ad networking, thoughtful researchoriented media planning and targeted brand consulting and promises to bring out great web solutions, ad technology and hi-tech networking. It majorly caters to BSFI sector and also E-Commerce companies.

Reason: Adsum online is an integrated marketing technology firm that provides a state-of -the art Email, Social Media and Web Marketing platform. They help their clients engage better with their customers by offering a capable and customized technological solution to fit all their needs.

The other popular products Ad2click, Affiliate Via, Resultrix.

gives us support and helps us explore many more frontiers.

How different are you? Others are Adnetwork or publishing other Adnetworks. But we have three different in-house publishers. As we can reach more customers, we can gain a better bargaining power.

Government support We expect the government to maintain the same momentum and increase the number of investors. It will be great if it can get us the services of advocates/auditors to help us with statutory issues.

This way we can make more revenue. This led us to start Adnetwork with in-house publishing facility,”says Anil.

Brand building We attend more Adnetwork events both at home and abroad and consistency is our strong point. Target clients Our clients are from banking and insurance sectors. Distance to the goal We are about to reach breakeven point, but to increase our product verticals, we need more investment and also more workforce. Plan B Plan A itself has given us proven business. However, we are mulling over new products. On startup facility It offers a good environment which

One advice to freshers Come and explore many things, apart from your academics. Bring in innovative ideas which you think will be useful to the future generations.

Birth of the concept “This concept actually occurred to me when I was working in a company which was into only Adnetwork and they used to deal with outside publishers. That made me realise- instead of giving partial/commission revenue to outside publishers, why don’t we ourselves start in-house publishers as a branch of the mother company.

Initial investment: Rs.5 lakh for initial company registration, purchase of laptops and database, office space and maintenance. Expected funding from the investor: Rs.10 lakh Expected returns: Will develop few online sites/products which help in fetching new database and building domain reputation . Period of expected recovery: 6-8 months time to reach breakeven point. Contact Info RAHUL PARCHA Email Id: Rahul@adsumonline.com Phone No: 9160074414 Surya Prakash Email Id: surya@adsumonline.com Phone No: 8498935991


VIZAG

Bead Music

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PIED PIPERS

ead Music- the name has everything to do with music but the word Bead should not be mistaken as misspelt Beat. “We want to string together musicians and music lovers as a chain of beads and hence the name,” explains the group. Bead Music is an upcoming Startup looking to improve the independent music scene around the globe. With a vision to create a strong support community for musicians and promoting good talent, Bead Music has been working tirelessly to create a chain of prop up system for various independent music entities. The application will be launched soon and it primarily being made for musicians to avail better opportunities and for music lovers across the world to listen to music. The application will be India’s finest step towards a perfectly made platform. In simple words Bead Music is trying to create Instagram for Music. Bead Music aims at providing a 360 degree service to artiste right from signing and music production to promotion/branding and concert tours. The firm is looking forward to be one of the major next gen record labels in the country to support the independent music scene by 2017.

Company: Bead Music Entertainment Pvt.Ltd. Co-Founder & CEO: VijaiKanth Panthail,COO-Shiv Shanmukh; CMO- VinodKrishna Team: Chandana Sree,CFO; Rohi Joseph,Head-Connect; Priyanka Sreerangam, Head-PublicRelations; Vishnu Ayyagari, Business Analyst; Rhema Joseph, Marketing; Nikhil Vuppeay,Designerand Sanjana,Content Writer. What they do: Audiostreaming & Distribution Reason: Bead Music is an audio streaming & distribution platform which enables one to create,share and explore content from around the world.It also aims at connecting artistes to those who needaudio content for their projects.

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It has two major wings- Bead Music Connect and Bead Music OnBoard. Bead Music Connect: Through Connect, Bead Music is trying to establish a great music ecosystem in the cities. This would take the artistes to venues like restaurants, functions, parties etc., through which the artistes can get their fair share of money and the music lovers, their share of entertainment. Bead Music OnBoard: Through OnBoard, they are looking forward to connect artistes to people who need musical content for their projects like ads, short films, video games etc. The other popular products Soundcloud, Reverbnation, Pagal Haina How different are you? Other audio streaming and distribution platforms do exist. But the primary

reason why we are different is - we provide an audio streaming and distribution platform that can understand its user to the core, right from the kind of music he listens to and to develop it to the music that can be collaborated in real time from across the world. Brand building By producing good quality musicvideos and music and trying to bring out the best from the independent music scene in the country through varied channels of music distribution. Target client Independent artistes, event managers (restaurants/events), all people with an ear for music. How far is the goal? We are planning to capture the South Indian Independent music scene by December, 2016. Plan B We believe in our model as we make sure that we always have some surprise or the other for our customers.

Contact Info: VIJAI KANTH Phone: 9491607653 Email: vijai.panthail@gmail.com

Startup facility and its support The startup facility is a great place to work. It pushes productivity and helps us create a good working environment. Government support Government is taking very good steps on improving the startup ecosystem of the state and the country as well. It would be great if it could provide support on creative/service startups and not put the entire focus on technology and IT alone. One advice to new aspirants. Working in a startup can be one of the wisest decisions you can ever take. It is one place where you will learn every survival skill. It is not easy for sure. But you will go back home with more than what you came in with. So go ahead. Be an entrepreneur and change the world for good. On Incubation Centre It is a great initiative. Since it’s in the nascent stage, it will take a little more time for the startup ecosystem to get popular. The incubation centre is equipped with the necessary infrastructure for startups to move forward without glitches.

Birth of the concept: Bead Music started out with a concept of starting up a student magazine in the city. After a lot of discussions and market research we realized that it wasn't something that we were inclined towards. “I play guitar. I learned it when I was 13. I have played a few gigs in the city and had been a part of a few bands. Studying the Vizag music scene, I realised that there is so much we could do for it. I also realized that there is no perfect platform for artistes where they can showcase their work. Along with Shiv and Vinod, I started out with Bead Music. We are trying our best to unite the world music scene,” says Vijai. Initial Investment: Rs. 3 lakh for Application Development, Video Production, Studio costs, Travel etc.

Vinod Krishna Phone: 9703591553 Email: vinodkrishnakv@gmail.com

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Macsof Technologies and Apsire Technologies

VIZAG

ONE FOR THE

R AD

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o survive in this highly competitive world, e-entrepreneurs mull over unique ways to lure customers. Thinking out of the box. Macsof Technologies & Apsire Technologies came up with a unique concept- providing Fuel on Go. The customer has to open the app on his smart phone and tap on the required fuel. Voila! Fuel reaches him wherever he is.

man and you are sure to come up with good business ideas. On Incubation Centre We have a great infrastructure support from the centre.

Product: Fuel on Go (a joint product of Macsof Technologies and Apsire Technologies in association with HPCL) Macsof Technologies CEO: Anil Kumar Apsire Technologies CEO: Murthy Varanasi Co-founders: Santosh Kumar Adhumunuka, Murthy Nara Funding: Self-funded

Target clients Every automobile user and every industry that uses fuel.

What they do: Mobile Applications Development

How far is the goal? We are just a few weeks away.

Reason: People are constantly on the move running their businesses and lives. The ubiquitous smart phone is the crucial tool through which they can reach anything. But for fuel, they have no choice but to drive/leg it the nearest gas station. Hence we came up with this unique idea of taking the fuel to the customer wherever he is- on road or at home. Utilizing this facility, he saves his time and energy.

Plan B Next we shall focus on hydrogen fuel cell, hydrocarbon technology and bio diesel. We shall implement new packing technologies for Class-1 fuels.

The other popular products Virgin market. Brand building The tie-up with HPCL will make us popular. Our performance will do the rest. We will take the support of social networks and print media and attend start-up events.

red | april 2016 | 46

Special offers Products are a bit cheaper when ordered online, compared to shopping in regular markets. However, the rise or fall in fuel rates follows the government diktats. We offer quality products. As far as the quantity is concerned, our measuring containers are graded by Weights & Measuring Department. The quality of the product can be checked through filter paper test and the delivery boy will conduct it for the customer. Also we are planning some more offers like discount coupons and cash backs, once the product hits the market.

Birth of the idea: After seeing stranded motorists on their journey running out of fuel, especially where fuel stations are out of reach, we thought of this service. Initial investment:

Needed support We desperately need mentor support and investor meets.

Rs.1.5 lakh

Government support Huge enough to realize our dreams. Need to extend more support in areas like mentors, financial and legal matters.

Expected returns: At least ten times the expected investment by five years from now.

One advice to new aspirants. Do the un-done, see the unseen and think the un-thought. "Entrepreneur is the one who jumps from the 100th floor and makes a plane on the way." Focus on the daily problems faced by the common

Expected budget from the investor: Rs.1.5 cr.

Period of expected recovery: 6 to 8 months Contact Info: A. Santosh Kumar santosh@fuelongo.com | Ph. no 9966669822 Murthy Varanasi varanasi@fuelongo.com | 9959907790


VIZAG

Melon Studios

COOL & HOT SCENE

I

n this world of all pervasive digital media, booming digital marketing is an obvious fallout. Gone are the days when people would buy a product or go for a service, reposing blind trust in the company. Now the customer wants to know not just what the company says about its product, but what the media, friends, relatives, peers, etc., are saying. Moreover, when marketing is on, can advertisement be far behind? Yet in India the concept of online advertising is at a nascent stage and it takes at least five more years to catch up with the rest of the world. Taking those initial steps is MELON STUDIOS that is coming up with an innovative advertising tool "Togero". Headed by a young lady, this firm caters to all those who want to popularise their products online.

COMPANY NAME: MELON STUDIOS CEO/Co-Founder: V. Sai Mohini Team: Y. Sai Prakash- Co-Founder,CTO, V.Sai Subbarao-Project Analyser, S.Srivatsan-Web Developer, V. Gowtham- Web Designer, P.Muni Rajesh- Designer & Developer Funding: Self-Funded What it does: Digital Marketing Product Reason: Huge scope for online advertising.

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Other popular products The digital advertising industry is dominated by biggies like Google Ads, Facebook Advertising, Perfect Audience and many other digital marketing agencies. How different is your service? The existing strategies are very expensive and the results are proportionate to the money spent, whereas our product is less expensive and far reaching. With the rise in the number of ad-blockers, we have to see that our advertisement doesn’t get scuttled on the way. Hence we adopt an audiencefriendly approach and see to it that ads reach them unobtrusively, without irking them appearing at wrong times. Since our service is more costeffective, we predict our business would yield significant results. The time and work a client needs to invest in advertising with us, is almost negligible compared to others. This makes us more acceptable.

Startup Village initiative We came to know about SV while we were in the college. We got a good support from the SV, as far as infrastructure is concerned. Also, we get regular reviews done by it to refine our product. The government support We feel that the government should provide infrastructural and technical support to aspiring entrepreneurs right at the college level, especially in towns since the cities are already well equipped with these facilities. SV service We would like to have more mentors available at Startup Village. One advice to new aspirants Don’t get carried away by the news of billion dollar start-ups in the newspapers. Yes, there are a lot of opportunities. But take the plunge only if you are sure you can handle your work all alone. However good the idea maybe, you ensure you build a great

Brand building As of now, we use social media platforms to establish our brand. We would like to concentrate on Youtube, because of its reach to the vast variety of audience. Target client Advertisers in finance, travel, electronics and other businesses.

team. And, never compare your life with an IT employee. Incubation Centre We have great infrastructure support from SV. But, we feel accessibility to mentors and also the engagement activities can be increased. We also wish it is better connected through regular transport service.

Birth of the concept We were working on building apps and 2D games when we realised that there is a lot of market for advertising. There is continuous change that is taking place in the field in which we are doing marketing. It still needs a lot of improvement. It was then our idea took shape. As far as the name is concerned, Melon sprang in my mind when I was working with an app development company Edukinect, in Hyderabad during that summer. I was greatly inspired by the cool fruit. Germination We had to do a lot of analysis to understand our market and how exactly we should differ from our competitors. The idea was clear and hence the prototype was constructed very soon. While we were still developing the prototype, we found an internal demand for our product in Startup Village which made us realise that giving cost-effective and a reliable product would help us survive the competition. Initial investment We started with Rs.2 lakh to buy infrastructure required for our start-up while in college.

Distance to the goal Our product is in validation phase as of now and will take 3-4 months to complete the pilot.

Expected budget from the investor We are quite self-sufficient right now as we are validating our product. We may have to think of investors after some time.

Plan B We are concentrating on our digital marketing product as of now. But, yes, if we have to shift from this, we will venture into game and app development sector.

Expected returns NA Expected recovery NA

CONTACT INFO: V.SAI MOHINI email: saimohini@melonstudios.in phone:+91-7207657459

Y. SAI PRAKASH email: saiprakash@melonstudios.in phone:+91-8125757459

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VIZAG

Fea ure

KEY SUCCESS TO

Myir Security Systems

Company name: MYIR SECURITY SYSTEMS Founder: Sesetty Murali Mohan Team: Satish, Naresh, Prasad, Sitaram, Balaji Funding: Self Funded: Rs.5 lakh What it does: Supply of Advanced Security Systems Reason: The new buzz word in the industry is "SECURITY”

A

n old man being thrashed by a high handed politician; student copying in the examination; policeman accepting bribe; miscreant breaking into a ATM facility or a lusty boss harassing the woman subordinate- these days everything and anything can be established with hard evidence, replaying a video clipping. With highly sophisticated security systems in place, the dark corners, breeding grounds of crime are totally exposed. Things have changed largely in the world of security and surveillance. “With delinquents mulling over new crimes and evolving new methods to execute them, it becomes imperative we think of ways and tools to counter them,” says Murali. There are people who are constantly working on security covers and shields that resist trespassers and crime. Besides physical, there are digital protections that keep tabs on the ongoings. Myir Security Systems is one such company, which provides security on both short and long term basis.

The other popular products Well, there are many CCTV companies in Delhi, Mumbai, Chennai and Hyderabad. But ours is the first company in Vizag to start with 100% local service. How different are your concept and products? Most of them sell or promote only one brand under the company’s name. whereas we deal with products of different companies. Our company is the first one to be the one-stop solution provider for the supply of security products and services. We deliver customized solutions meeting the individual demands.


Brand building We promote our products and service through social networks, security and safety forums and online advertising platforms like Quikr, Sulekha, Just Dial etc., and through global public campaigns.

Birth of the concept I worked for 12 years in Singapore, had hands on experience with latest gadgets and devices used for surveillance and crime control. I also observed that there is no company with one-stop security solutions in Vizag right now. The city is declared as the Smart City and undergoing great transformation. I think the city should become smart in every possible way. I thought fool-proof security is the need of the hour here. Hence I took up the task of providing this facility. I further developed on the thought and decided to build security systems that suit the customers’ needs and purse.

Target clients Offices, companies, factories, hotels, schools in Districts/Towns/ Panchayats/ Mandals. Government departments like Agriculture and Irrigation, Welfare Schemes – (Rural Development, Urban Development), ITDA Department, Technical Education /ITI/ Vocational Department and Health Department. How far is the goal? As Visakhapatnam is being groomed as Smart City, it is easy for us to promote our innovative technologies that could be adapted by different organisations and markets. Our future products will be automated parking systems, guard patrolling systems, automated boom barriers, smart kiosks with government/private enable payment systems. Plan B I like to incorporate new ideas in delivering security solutions. I am going to start official website for rental of CCTVs where customer need not pay for the whole cost of the product. For example, we provide security at temporary venues like exam centres, venues hosting events like marriage and function halls, holiday planning on daily rental basis. Expectations from the government Security is now a budding field. The government should encourage the local talent and get them involved in executing security solutions for its departments. They can be implemented at much lesser cost. One advice to new aspirants Be positive; everything and anything can be achieved with a positive mindset. Be persistent; believe that

today is going to be my day. Be patient; remember that great things take time to fructify. Your dreams are worth the wait. Be adaptable. You must have an open mind to the awesome possibilities and opportunities out there. Efficacy and affordability SECURITY is the BUZZWORD at the moment. Offices, companies, factories, hotels and business houses are going for digital security solutions. They are quite within the reach of all strata of society. Success rate Security industry is growing day by day with more and more innovative products being launched and so is the success rate of these applications & appliances.

Planning Security on our finger tips is the concept that stayed etched in my mind. We have identified the market where some of the devices may help in providing good security. Catering to them we offer Biometrics, Facial and Finger, CCTV Analog & IP based Cameras, Home Automation Systems, EPABX, PA Systems, Burglary Alarms, Fire Alarms Systems, Conference Room Systems, RFID/Bar Code Solutions, Mobile Apps Staff Tracking Attendance and Mobile Retail Solution with Mobile Printers. Initial investment Rs.5 lakh

Contact info S. MURALI MOHAN Mobile : 9666432777 Email - sales.myir@gmail.com

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Fea ure

I

f you find someone frowning at his smart phone, you can almost be sure that he is amidst an e-game. Such is the addiction of people to the ‘entertainment in hand’ today that this has become a common sight, especially in places, where protracted waiting is inevitable. The game industry has assumed a great commercial importance, generating phenomenal revenue worldwide. THE RED & BLACK is capitalizing on this new found love of people by innovating new playoffs. The rule of the game can be put in two points - being user-friendly and catering to various age groups.

COMPANY NAME: THE RED AND BLACK Managing Partner: Ramesh.V.J. Relationship: Founder Team: 5-member core team Satyadev, Naveen, Shiva and Phani and 5 interns Funding: Self funded with capital around Rs.4,00,000 What it does: Video Game Development Reason: The video game is the only medium that offers interactive entertainment and it has become phenomenally popular of late. Since the industry is in nascent stage, there is a lot of potential to explore.

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GAME CHANGERS

VIZAG

The Red & Black


The other popular products Gameshastra, 7Seas in Hyderabad. Rolecule, Dumadu and Digital Chocolate in Bangalore. Global players like EA, Ubisoft and Gameloft set up their offices in India. Reliance Games, Nazara Technologies and 99 Games are doing well. In AP, we are the only company that is exclusively into game development.

BIRTH OF THE CONCEPT We developed an ecosystem for gamers called Group4Games, where we assemble the gamers regularly, pitch our concept and get the feedback. We develop on it, involving the gamers right from the word go. This serves as research for designing the concepts. Then we go ahead with prototyping and again make the gamers play for a while and on their feedback we rework. The same process is repeated, till we satisfy our early gamers.

How different are your products? In India there are around 100 companies, but no big title is released yet. Each of our games is different in its genre, targeting a different set of players. We rarely face a competition because the market is global. We have a work culture which is creative and appealing. We don't believe in just publishing another game but building a complete gaming eco system that is unique, creative, stable and challenging. Brand building Through global PR campaigns, peer groups, social networks, gaming forums and of course, online advertising platforms like Adwords etc. Target client: Genre base varies from game to game. In general age groups 13+ Distance to goal Within a couple of years, we want to be India’s best. In long term we are looking to expand in all available gaming channels like hardware, e-sports, publishing etc. We have set very big goals. So a long way to go!! Plan B Getting into more collaborations with other game publishers and indie developers On government role To open a bank account, we have to fill forms with columns asking if you are self employed, students or government employees etc. Why doesn’t that column carry an option entrepreneur/startup? That really bothers us. Even our families and friends never identify us as a startup and think we are doing some business because we couldn't find a job. We understand that 90% startups fail. Government should extend a helping hand to them, by providing jobs or temporary relief so that people can take risks and launch new ventures.

On Startup Village Go for more training and exposure activities so that we can network with others and understand the market. Instead of getting everything under a single policy say IT, it’s better to categorise them sector wise as per their activities like Gaming, IOT, Robotics, Mobile Technologies, SAS etc. This helps us get a good grasp on the industry. AP government is moving in this direction. We are happy to note that there is a separate policy for IOT One advice to new aspirants Prepare for a failure and work for success. Evaluate the real demand/problem, understand the customer, be social, maintain networks and be a leader and feel proud to be an entrepreneur. Don’t work on an idea to raise funds, stick to your strong revenue model and prove that it is feasible. Incubation Centre Pros: A world class facility; a perfect place for networking; good knowledge base; access to business hunchos. Cons: Very few events; no onsite mentorship; lack of initial or seed funding; lack of knowledge for startups towards mandatory proceedings like taxes, legal obligations etc.; too few training activities for core issues like market research, management finances, team building and leadership.

Planning We (Ramesh and Satyadev) worked on several games and took a couple of years to observe the industry. It helped us have a solid plan for the startup and build most creative culture in the company. Initial investment Around Rs.4 lakh to develop first and recently released “Bowmen”. Now we are working on two mobile titles for which we raised around Rs.5 lakh. Expected investor’s budget Two more concepts are lined up for which we plan to raise Rs.30 lakh. We propose to expand our graphics team by using the funds and build our own infrastructure. Expected returns Our marketing plans are designed to breakeven within 3 months from the game release. As the funds will be utilized simultaneously for multiple titles, we are assured of a breakeven in one year from the investment. Expected recovery 100% appreciation in next year.

Contact info RAMESH V J Ph. No. :9059304863 E mail ID - ramesh@thered.black

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ULTRA WASH TEX PVT LTD Express Laundry Services in Visakhapatnam A Complete Garment Care

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VIZAG

red

Shoot by DhanaVijay

SPIRITUAL BLACK, SOULFUL WHITE By V. Sarada

I

f ‘the work of art is a scream for freedom’ you get ample evidence of it not only in his work, but also in his persona. Little wonder, his brand image has been “Who Cares?” Naresh Babu Ayyalasomayajula, just Bobby for his friends and fans, is a born artist and self-trained. A qualified architect and software engineer and a staunch believer in the Advaita philosophy, Naresh entered the amazing world of art through spiritualism. He defines art in his own inimitable style and practises it on his own terms. A man of courage and conviction, he had taken a path less travelled and chose charcoal as his medium. Describing his artistic mission in no uncertain terms, he says, “The invisible being exhibited in the visual.”

red | april 2016 | 58

BEYOND ART Naresh, Senior Software Engineer at Quant System India Pvt. Ltd. wears many hats, with impressive number of feathers in them. While he pursues swimming, trekking, sand jogging and travelling with great passion, he excels in cricket, tennis and chess. What is heartening is amidst all this mind-boggling activities, he meets his obligation to the society. Founding and running Antarmukha Society for Creative Art & Culture of which he is the President; protection of indigenous communities; project of providing direct water supply to two villages in Araku, Dummidiguda mandal, Logili and Jangidivalasa; working for charitable societies; sponsoring educational supplies, food and clothes for the needy are only a few of many activities he undertakes. His interests include counselling, spiritualism, psychology and law.


First Stroke It started off with the sketch of my guru Antarmukhanandaji and went on portraying the entire lineage. That explains the inevitable streak of spiritualism in my thought and work. The Journey I was into architecture because art as art has been my passion since childhood. I used to observe fine arts students using different media. I vividly remember an incident- a friend, who burnt paper to ash and created a work of art out of it. That triggered off my interest in using my hands and fingers, instead of brushes. My journey is essentially from art to art and architecture was incidental. My wife Priya (a performing artiste herself), who reposes great faith in me, goads me to take my creativity to the next level. Evolution and Black & White Nothing new to evolve, it had been there always. Expression has nothing to do with colours that are offshoots of black and white. People using colours are only expressing in gradients of black and white. Every day life starts with white and ends in black, telling us colours are transient. Destruction of colours results in black and white with grades of grey, which I insist are the

permanent colours of life. Though difficult to accept, the reality is everything ends in the black and white. Pivot and Perception The life of a portrait lies in the eyes, which is the pivotal point for me. Art to me isn't mere looking at a painting or sketch. It is an inner reflection. Art is like a mirror in which I see myself and my inner emotions. It is not restricted to brush strokes or pencil lines. It is an angle of vision and the way one perceives oneself. Each of us has many emotions with varied gradients. To be precise, art is a canvas in which each of us is an element. Van Gogh said “I dream my painting and paint my dream” but I say “I see my sketch and sketch what I see.” The Most Challenging Part Portraits sometimes look very easy to handle but the simplest of them may turn out to be the toughest in charcoal, perhaps easily done in other media.

EVERY DAY LIFE STARTS WITH WHITE AND ENDS IN BLACK, TELLING US COLOURS ARE TRANSIENT.

This, for instance, happened in my portrait of music legend Ghantasalaone sketch I am not very convinced about till date. I enjoy sketching the portraits of people with varied skin tones. Portraits under good play of light and shadow are less challenging. Message Through Art Even an uninitiated man enjoys my work and that is the take home for me. Your Reaction On....

my Guruji. I feel his blessings alone help me progress in this path and I am sure they will be with me forever. c) putting up first exhibition: Scared, unsure, unprepared and confronted by fear, apprehension and questions. Fortunately, all my fears were proved wrong. Again the credit goes to my wife who insisted on the show. I started believing in the value of my work. At the end of the day, it is all about not my being happy but making people around me happy. Didn’t Banksy aptly say- Art should comfort the disturbed and disturb the comfortable? d) selling the first piece: I never dreamt of it. The first piece I sold was of Shirdi Sai Baba, which again raised a storm in my mind and made me wonder if I was selling God. I believe each one of us is Him. Selling God to God is a play of consciousness, the most amazing moment. Who is selling? Who is buying? It's all about realisation. Best Compliment It was from my guru Prof.Dr.Ramana. He said, "Your art has life". My wife who keeps telling me "Your art is divine". I take all the compliments as true blessings. Worst Criticism Someone once asked me if that was a photo-shop work. Of course, it is a fantastic compliment for an artist whose work looked like a photograph. I take comment as an opinion and not criticism. Teaching Art Unlike doctors and engineers, artists are either born or self made. When exactly they take off, is what time decides. Artist can become any other professional, if he chooses to be. But all professionals cannot become artists.

a) completing the first piece: Wow. b) displaying the first work: That was of

red | april 2016 | 59


Falling Standards Art has neither set standards nor death. It is ever evolving and dynamic. It is an exhibition of universal creation. Everything in this world is an artistic creation which is in constant movement. Capturing a moment of this animated world is art. We are the chosen ones to showcase the existing art in a moment. The medium doesn’t matter. Take Back Art lovers, who study a portrait, take back a part of their inner self. In a society, each one of us is influenced by the environment and when they see charcoal effectively portraying their inner self, they feel one with my art. I observe a sense of oneness in people who have witnessed this medium. Understanding Charcoal People are fixed to colours and their mind doesn't accept black and white because of lack of knowledge about this medium. For example, when you set out to make fire, smoke emanates first, turns into coloured flame and becomes smoke again at the end. People only get attracted to the intermittent and transient colours, ignoring the more lasting smoke. Colours are illusions whereas black and white, with grades of grey, are reality.

BRISK RAP Choice of medium I never chose it, the medium chose me. Creative process The process creates, it’s not my creation Time of creation Anything between 2 to 8 hours at one go

Idol and influence No single individual. It is not visible but exists forever within me. Subject criteria It is momentary; no agenda. Muse My beloved wife. The best art tip None so far.

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IT IS EVER EVOLVING AND DYNAMIC.

Assessment and price tag That is my manager’s job.

IT IS AN EXHIBITION OF UNIVERSAL CREATION.

Best at Capturing the expressions of eyes

ART HAS NEITHER SET STANDARDS NOR DEATH.

Creative blocks None so far but I faced quite a few challenges.


VIZAG

THE NEW YEAR IS NOT YET OVER By Ranita Ray

W

hile the spirit of Ugadi has taken the states of Andhra Pradesh and Telegana into a festive mode, there are a few other communities that are gearing up to welcome their respective New Year. The city of Vizag, being truly a mini India with its cosmopolitan

make up, serves as a home for denizens of almost every region of our country. A little footwork and a bit of digging, informed us about the existence of the numbers of various regional associations which are actively keeping their native culture alive, away from their home states. Here is a quick glimpse of different New Years and the celebrations around them.

THE BONG WAY Name of the festival Poila Boishakh, also called Bangla Noboborsho Region of celebration West Bengal Significance Marks the ďŹ rst day of Bengali New Year When? Usually falls on 14th or 15th April, this year it is on 14th April.


Celebrations The celebration begins almost a month before. West Bengal turns into a place of endless fun and grand feasts. Not to miss the exciting discounts (Choitro sale). The day is marked with singing, processions and fairs. Traditionally, businesses start this day with a new ledger. Sporting new clothes, people visit relatives and friends and greet each other Shubhô Nôbobôrsho. The local scene The Bong connection has added rich hue to city’s variegated culture. There are many Bengali associations which observe their customs in full glory. Poila Boishakh is round the corner and we suggest you head to Railway Kaali Baadi. “Established in 1961, this association is the oldest and the biggest one in the city,” claims the present president Joydeb Chakraborty. “We celebrate every Bengali festival with gaiety. We are all set for Poila Boishakh.” The celebration will have Satyanarayan

puja in the evening, followed by prasad distribution. There are a series of cultural programmes presented by children on traditional songs, dance, poetry recitation, drama etc. The programme

will start at 6.00pm and will go on till 11.00 pm. “We will be serving daal, rice, veg fry and curry as prasad,” Joydeb adds. For more details call- 0891-2842970. An authentic feast…. Indulge in authentic Bengali avors at Nimantran, the quintessentially Bengali

THE PUNJABI PUNCH Name of the festival Baisakhi. Also called Vaisakhi. Region of celebration Punjab Significance Marks the beginning of the solar year. It also refers to the harvest festival of the region. When? The date varies between 13th and 14th April. This year it is on 13th April

restaurant established by Sunit Kumar Panja. The eatery has two branches, one close to railway station and the other in Daba Gardens. This Poila Boishakh be there and treat your senses as you relish food served traditionally on a banana leaf. To start with, a good dollop of pure ghee goes on a bed of hot rice, this is followed by a series of mouth-watering delicacies like dal, alu bhaja, mix veg curry, papad, shukto, alu posto, enchod daalna, patol daalna, mochar ghanto and for nonvegetarians there are kaatla paaturi, bhapa Ilish, pabda jhol, Mutton kasa etc. End the meal with rasogolla and gobindobhog chaaler payesh, the dessert will leave you asking for more. “We serve only lunch and dinner thaalis which are categorized as veg, non-veg and special,” informs Sunit. Price of thaali: From Rs.104 to Rs.250 Contact: 9849239308

Celebrations It is also thanksgiving for good harvest. The festivities include visit to Gurudwaras, Vaisakhi processions and traditional performances like Bhangra. Vaisakhi has special importance for Sikhs as on this day in 1699, their tenth Guru Gobind Singh Ji organized the order of the Khalsa.

continues till 1.00 pm in the afternoon on 13th. The programme gets over with special Vaisakhi langar (lunch).”

The local scene “Our celebration starts with reciting the hymns of Guru Granth Sahib from 8.00am of 11th April and culminates on 13th April at 8.00 in the morning. It is a non-stop recitation for 48 hours,” briefs Shahji Anand Presedent of Gurudwara (City), Seethamdhara. “There is a free langar for all these three days and anyone can partake in it- caste, creed and community no bar. One can donate in cash or kind including ration, cook and serve. The recitation is followed by Shabad Kirtan which

For an authentic feast... Deepak Punjabi Dhaba at Seetammadhara is the right place to visit for authentic Punjabi food and avours. Ph. No: 9160293329

“Our Gurudwara is known for social work and we can feed 1,000 people on any given day with just one hour notice. We can offer boarding to 600 people,” he adds with all humility.

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Celebrations It is considered a festival of light and fireworks and hence the ritual of bursting firecrackers (Vishupadakkam). There is also a tradition of buying new clothes (Puthukodi) and giving money (Vishukkaineetam). A special Vishu feast or Sadya, is prepared which has equal amount of salty, sweet, sour and bitter items. However, the most important part of the celebration is Vishukkani, meaning "the first thing seen on the day of Vishu after waking up". It consists of a ritual arrangement of auspicious articles which symbolise prosperity like rice, fruits and vegetables, betel leaves, arecanut, metal mirror, yellow owers, holy texts and coins, all arranged around Lord Krishna in the prayer room of the house. The arrangement is done the night before.

23rd April,” informs N.M.Pillai (Murali), President of Keral Kala Samithi Visakhapatnam. The organization was established in 1971 and every year it celebrates Onam with much fanfare. He adds, “The programme on 23rd will be held between 6.30 pm to 10.00 pm. A series of traditional dance and music recitals will be presented by the association members and their families. The major attraction will be dances like Bharatnatyam, Mohiniattam, Kathakalli and Malayalam skits.” There are around 15,000 Keralites residing in Vizag and the association has over 2,000 members. For more details call: 0891-2557617

The local scene “We have clubbed our Annual day and Vishu celebration together and organizing a cultural event on

THE ODIA ORDER

Name of the festival Odia New Year, also marks Maha Vishuba Sankranti or Pana Sankranti Region of celebration Odisha Significance It is also known as Mesha Sankranti, the day the Sun enters the sign Libra. When? 13th April 2016

red | april 2016 | 64

THE MALAYALI MARK

Name of the festival Vishu, also celebrated as Bisu Region of celebration Kerala Significance It signifies the Hindu New Year and falls on Medam month in the Malayalam calendar When? April 14, 2016

Celebrations A sweet concoction known as pana is prepared and relished. The special drink is prepared by mixing different types of fruits, water, milk, pulp of bela (Indian bael fruit), curd and sugar. Poetry reading sessions and literary functions are also organised. A small pot filled with pana with a small hole at the bottom is hung on a basil (Tulsi) plant. The water passing through the pot represents rain. The our of horsegram chhatua, along with banana and curd, is consumed by the locals after offering it to the Tulsi plant. Special offerings are made to Shalagram, Shivalinga, Hanuman, and other deities. The local Scene The number of Odia population in the city crosses a lakh. The entire city joins them in celebration every year on the occasion of Ratha Yatra of Jagannath

Swamy. No wonder, the Jagannath Temple on Daspalla Hills stands as great landmark in the city. “As Utkal Divas, 1st April and Odia New Year fall within a short span of 14 days, we celebrate the former with much pomp and gaiety,” informs S.C.Chodhury, President, Utkal Sanskrutika Samaj. “However, that doesn’t mean New Year goes unnoticed. We call it Pana Sankranti and as the name goes the celebration includes serving of Pana, the Bael nectar. You must try it to know how divine it tastes,” he insists. Briefing further about the programme, he says there would be more of religious celebrations with different pujas, as it is the New Year and prayers would be made to bless the rest of the year with joy, good health and well being of everyone. “Anyone can come and be a part of these celebrations and relish the special drink Pana.” For more information contact president on 9338101876


Twin Celebration

T

he residence of M.Sivakumar Reddy, Managing Director of Smart Vision Eye Hospital and M.Devaki Reddy, was bustling with joy as the couple hosted a grand birthday celebration for their twins. It was the ďŹ rst birthday of their babies, Mrigasya Reddy and Mihira Reddy and the proud parents invited their close friends and family members to be a part of this lavish soiree. The toddlers looked cute in their birthday outďŹ ts. The guests, who came to bless the babies, were treated with rich spread of delicacies

VIZAG


@ VIHAR & MGM

V

izagites celebrated the Holi with high josh as they headed for Tarang organised by Trilogy Events at Vihar, Rushikonda. The special attractions were “Foam Dance” and the “Ice Bucket Challenge.” DJ Flipsyd, DJ Phani, DJ Swarup and DJ Mantra took charge of musical dose. The Holi Splash at MGM Selvee heralded the reincarnation of the best Holi festival in the city. The entertainers for the revelry were Mr.Dross ×P-man, Swarup Varma, Mantra, UKC, Roy AN5 and Sandeep. Organised by C Factor Events and Production, the party featured giant screens, water balloons, unlimited colours, live dhol and Tamatino Fight.

red | april 2016 | 67


VIZAG

@SANDYLANE

Vizagites let their hair down at Holi Bash 2016 at Sandy Lane beach side. Besides the regular features like rain dance, colour blasts, liquor and food, the shindig entertained the merrymakers with foot tapping desi beats churned out by DJ Bobsy and DJ Rahul. However, the real entertainer was the special guest all the way from Kochi, the famed DJ Savio. It was certainly a power-packed event for the guests who were seen getting drenched in every hues of celebration. As the day proceeded the crowd kept increasing and reached almost triple in numbers from the last year.

red | april 2016 | 68


@CHROME OUTDOORS

H

oli Hai-Season 7 was here and this time it was bigger, better and brighter. The main attraction of the variegated bash was incessant rain dance, dhol and various surprise acts. The die-hard fans of the famous pub were seen bonding over colours, music and loads of fun, as the event gave a chance to re-unite for a bash after the pub shutdown a couple of years ago. DJ Ajay Joseph from Hyderabad was roped in and he belted some jazzy music. It was the wackiest shindig of the city and the beach front venue at The Park served as the perfect ground for the celebration.

red | april 2016 | 69


VIZAG

red | april 2016 | 70


E P I T H A S T N S O I H P 15T CHAM G N I D L I YBU

D O B

RAJESH Director / Trainer

Chaitanya - Mentor

RTC Complex, Ramatalkies Road, Near Tempany School, DFC Upstair, Visakhapatnam-16 Contact Us: 98494 00985, 8096712344


Identify the 7 missing pieces and post them immediately on red magazine FB page or mail@redmagazine.in to win exciting gifts...!

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VIZAG

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W A R G A M E S

support hesitate loiter bare bones without formalities

back up skeleton dilly dally backout pass judgement on

get cold feet

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summary

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Once you get them all mail us at mail@redmagazine.in or post it on our facebook page to win exciting prizes from red.

Baking, Biking, Drums, Piano, Ping-pong Pottery, Sweing, Sports, Stamps, Wargames

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MATCH THE WORDS

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3) Where is the only place that yesterday always follows today?

2) I am always hungry, I must always be fed, The ďŹ nger I lick Will soon turn red.

1) What can a pitcher be ďŹ lled with so it is lighter than when it is full of air?

BRAIN TEASERS

1) Holes 2) Fire 3) In a dictionary


What are the challenges you face while singing? My Telugu is more colloquial. While recording Pada Pada, there were a few words I had tough time pronouncing them correctly. A few of them were pretty risky as if spelt wrong they connote abuse in Telugu (laughs out loud). The entire team helped me with the right pronunciation and I could pull it off well with considerable ease. Best compliment All the music reviews praised me for the same number, saying the song is certainly good, but the singer (me) has taken it to the next level. Known people will certainly compliment me, but getting rave reviews from unknown sources, is a real achievement. Anything in Bollywood? Yes, I have recorded many Hindi and even Punjabi songs. They are yet to be released. Usually, it is a slow process, and I can’t really say which one will be released in which movie and when. People’s reaction seeing a Sardar singing a Telugu song? More than singing a Telugu song, they get really surprised when I speak the language. They greet me with great warmth. It is a USP for me. How has been your family’s support? My father Mr.Jaspal Singh and mother Mrs.Gurmeet have always been very red | april 2016 | 67

supportive. Only one thing they insisted on was I should complete education. I couldn’t have come this far without their encouragement Any dream actor for whom you like to lend your voice? I would love to sing for Ranbeer Kapoor, Varun Dhawan and of

I GET A HIGH WHEN I SEE MY AUDIENCE ENJOYING AND APPLAUDING.

course, Shahrukh Khan. However, I like to add that I don’t want my voice to be recognized with any particular actor, rather wish to be known and identified by my voice. Idol music director to work with? Though my biggest dream is to work with A.R.Rehman, I would love to work with every music director. It will give me a wide range of experience. Since you compose too, what subjects interest you? Music should be meaningful and lyrics should touch you, even after 10 years you can listen to it with

same zeal. Recently I have composed a Punjabi score based on Baba Bulleh Shah Poetry.

How easy or difficult it is for a singer to establish in present time? We can see the top actors of film industry are trying new singers, which wasn’t the case earlier. So it is kind of encouragement for fresh talents and that is why there is ood of new singers. On the ip side, today a singer has to pass through the drilling approval session of not just music director and lyricist, but also of director, producer and actor too. For example, the actor will see whether the voice will suit him/her, the producer will look at the saleability of the voice etc. Thus, it becomes a tough competition.

Future plans? I wish to get trained further, specifically in classical genre. There is no end to learning music. Though presently I am focusing on Tollywood and singing in a few movies too (soon to be released), I am open to every film industry.

What lures you to singing? Artiste doesn’t sing to make money. I wouldn’t have left my job in Canada which was earning me sizeable amount of dollars and trade it for singing. I get a high when I see my audience enjoying and applauding. Singing is like breathing, I might forget anything else, but never singing.


SC PE

P

oojan Kohli, the young voice behind ‘Pada Pada Pranama,’ the number from Kshanam, is T’wood’s one of the best imports from Vizag. A versatile and multi-lingual young talent, he has all the potential to become the next singing sensation. Armed with a natural flair for music, ability to pen and compose heart-moving lyrics, and infuse high energy to the song, he has penetrated the music industry. We catch up with Poojan who is busy touring cities promoting his latest hit and on the way to churn out some more.

SUCCESS

N TES OF

By Ranita Ray

How come singing? I have been an ardent fan of Bollywood numbers since my school days. When I was in standard nine I tried singing them at home. The first comment was from my sister Tina, who teased me about my voice. Unaffected by it, I kept singing. Two years later, I was singing among my friends. I remember, I used to record my singing on computer just to get an idea how I sounded. During college, I formed a band and won prizes in a number of competitions too. Later, while I was pursuing engineering, I formed a fusion band, Yuga, along with music director Sricharan Pakala. But I never thought I would take it up as a profession. What brought about that change? In Yuga I composed a score Nirbhaya on the infamous and unfortunate Delhi rape case. It was a song with soul stirring lyrics and music. When posted on YouTube, it created ripples. Later, I was approached by Jyoti Smarak Trust to make it the theme song of their campaign against such atrocities. When did your career took professional turn? In 2013, I was approached by Sricharan to sing for the film Kiss. Initially, it was supposed to be a demo and the real track was to be sung by a professional, but AdiviSesh, the hero loved my voice and insisted I sang it. That was how Pilla Bagundi became my debut song.

What next? I went to Canada to study MBA. There I met Harjeet Pabla, singer and composer who trained me in basics of music. On my return to India, by chance I went to the sets of Kshanam and Sesh said “Let’s do a song together.” That was how I came to sing Pada Pada and the anti-climax number. Ramajogayya Sastry wrote the lyrics of the song. Moreover, with the banner like PVP, it got huge reach. Together, it worked as a great combination and Kshanam became a big hit.

Sricharan and you, make a great team. Tell us about your rapport. He was my sister Tina’s classmate and my senior in Tympany School. We were in rival music bands. Later, we formed Yuga together. Most of our songs are based on social issues, Bhrastachaar, EkBanjara, Nirbhaya. I never knew he had Tollywood plans. We are very close friends. But we never let that inuence our work. He calls a spade a spade. He doesn’t approve a song just because I sing it. This is for the second time we teamed up for a film song and both became super hits.

What is your favourite song from the ones you sang till now? Pada Pada Pranama, sung on a very high pitch, is a difficult song. It is an E minor, one can’t really hum along. Not all can sing this kind of songs. It’s a proud feeling that I could render such a powerful number.

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The

Crew

Editor-in-Chief V.Sarada

Executive Director T.V.Vijaya Kumari

Publisher Chandra Mouli Tippala Dy. Manager - Circulation Faheem Siddiqui

Dy. General Manager - Corporate Affairs Selvaraj Dominic

Asst. Editor Ranita Ray

Accounts & Admin. R Chaitanya Kumar

Sr. Executives - Subscription & Sales P.Arjun P.Vijay Kumar

Asst. Manager - Marketing V.Sahiti

Asst. Manager - Advertising B.V.S.Appa Rao K.Niranjan R.B.S.N.Satish Jagadeeswara Reddy D.V.S.N.Murthy P.M.Sunil Jayarao

Sr. Feature Writer Anahita Ahuja Sr. Photographers Dhana Vijay Dinakar Pamu Visualizer K.Shankar Image Processing P.Venkatesh

Publication Consultant K Raghuram Raju

Printed, Published and Owned by Chandra Mouli Tippala. Printed at Kalajyothi Process Pvt. Ltd., 1-1-60/5, RTC X Roads Hyderabad - 500 020. Published at Red Publications D. No. 14-36-9, Vikas Nagar, Pedagantyada, Gajuwaka, Dist. Visakhapatnam, AP. Editor: Tippala Divya Reddy.

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Lucky for you: 11, White

(April 20‐ May 22) This is an extremely positive time, though not particularly stable. Everything will work out the way you wanted, but, perhaps, not the way you planned. Your impulsiveness and at certain moments, fanaticism should be tamed and strictly controlled. It is necessary to act quickly as procrastinating may lead to defeat. In entrepreneurship everything will be simple and clear. Take things under your control. Your love life will be dynamic. Yet, be prepared to deal with some challenging moments. Be patient and friendly.

Taurus

Lucky for you: 15, Pink

You may not feel too confident, despite the fact that there are no particularly dangerous trials and tribulations on the horizon. In work and business area, you will not be in the most appealing position. Guard against overestimating your capabilities. At the same time don’t doubt your abilities. Colleagues loyal to you will prove to be useful. Things look complicated in the personal life. Take advice from your loved ones and those who you trust. Maintain relationships.

(March 21‐ April 19)

ARIES

VIRGO

(Aug 23‐ Sep 22) In terms of work and finances, mobilizing resources is vital, as it will arm you fully to face adverse circumstances and the first battle itself will bring victory. It is fundamental not to miss these crucial moments when there is still hope to tip the scales in your favour. Life‐changing situations will occur. If an issue seems unsolvable, it is better to make a step forward rather than standing still. On love front, current relationships will lose their superficial, petty, illusory and insincere vibes.

Lucky for you: 11, Olive

CANCER

Lucky for you: 16, Beige

(July 21‐ Aug 22) This is an extremely constructive stage. The sphere of work may knock you over a couple of times, providing you with unique opportunities to face challenges. These situations are a piece of cake for you. The problem may arise only if you decide to ignore these complications. Love life is full of vivid and engrossing events. So make use of any occasion that may seem really significant. You are in charge of your life and shaping the world around you the way you need it.

LEO

(May 23‐ June 20) It is a pretty neat picture with a prosperous professional life, though home affairs and emotional matters may appear to be on a low key. Family members will participate in your progress. It is the time to implement some kind of global transformation. In personal relationships, you have to become a leader again. A harmonious relationship with the loved one will help you find the truth in places where it seemingly cannot be found. The puzzle that has been long troubling you gets solved.

Lucky for you: 4, Grey

GEMINI

(June 21‐ July 20) Enhance your image to grow professionally. Your career prospects will be excellent. Your relationships will start blooming again. Keep an eye on health. Your energy levels will contribute to both creative and practical undertakings. It will be an exciting time and adjust to them. Love life is rather bizarre and ambiguous, but be positive. While interacting with your loved ones, stay away from pathos and hypocrisy.

Lucky for you: 21, Lilac


Lucky for you:18, Orange

(Oct 23‐ Nov 21) Everything will go well at work, in compliance with your plans. You will invoke envy in the peers. Hence it is essential to show poise and tenacity. It makes no sense to focus on one specific problem, do what is necessary here and now, evenly distributing your capacities among all relevant fields. Love life is unlikely to surprise you, but upcoming events will be bright. Family members will render support.

SCORPIO

Lucky for you: 9, Purple

(Sep 23‐ Oct 22) It is a bright and memorable time. You won't have to work particularly hard to achieve your goals. At the same time, don’t try to kill two birds with one stone. You will be strong, ambitious and self‐confident. Love life doesn’t appear too good. However, there are moments when it may turn quite lively. In your family circle, try and avoid provoking even minor conflicts because any tense situation can quickly get out of control.

LIBRA

(Dec 21‐ Jan 20) This is a bright stage of life, not only for you but for the people around you. That doesn't imply that you will be invincible. If you are self‐employed, it is a good time to explore all developmental options, even the most risky ones. Lady Luck is on your side. Be open and friendly and rebuff any attack coming from the opponents. Your partner will want you to be straightforward and decisive. If you succeed in doing so you will achieve the desired goals.

Lucky for you: 31, Yellow

CAPRICORN

SAGITTARIUS

Lucky for you: 7, Brown

(Feb 18 –Mar 20) Problems might await you at work, but you are sure to sail through them gracefully. You can perhaps prepare a strong foundation for future development. You are unlikely to be engaged in solving some epic tasks in personal ties, but still a few of them will bear significance for you. So chill out and stay focused. Pay attention to your family. If there is a long brewing problem, it is the best time to attend to it. Try to bring some newness into your relationship.

PISCES

(Jan 21‐ Feb 18) It is a vivid and memorable time, but not necessarily constructive. However, the positive effects will prevail on the negative ones leading to a favourable outcome. Love life is much brighter, but maybe not as consistent as you would like it to be. You either face a break‐up or experience a new and very serious crush. Try to minimize the number of conflicting situations in the family. Even if it is obvious that you are right, just give in, keep it quiet and move aside.

Lucky for you: 2, Copper

AQUARIUS

(Nov 22 –Dec 20) Work and love life will experience a negative impact of medium intensity. You are comfortable and confident, but won't achieve the expected results. The problems are solvable. At work nothing exceptional is expected. That is no reason to give up. So pull yourself together. In personal relationships, try to be discreet. Refrain from putting unnecessary pressure on your partner.

Lucky for you:6, Saffron

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What should be the value of blood sugar? American Diabetes Association recommends a fasting or before-meals blood glucose goal of 70–130 mg/dl and two hours after eating, a postprandial reading at or under 180 mg/dl.

Sugary

Factors that cause type 2 diabetes: Hereditary, obesity, high cholesterol, high blood pressure, physical inactivity and polycystic ovary syndrome, overweight and certain ethnic groups.

D

Type 2: Insulin resistant or adult onset diabetes where pancreas produces insufficient and/or less effective Insulin.

Gestational diabetes: A temporary condition during pregnancy.

Symptoms: Frequent urination, feeling dry, thirsty and tired, weight loss, increased appetite, high chance of

Type 1: Insulin deficient or juvenile where pancreas does not produce Insulin without which one cannot survive.

Three types

iabetes mellitus, commonly called sugar disease affects 4% of villagers and up to 15% of city dwellers in India. Here people are getting affected at an earlier age than people in the west. Insulin is injected or delivered via a pump. The goal of therapy is to mimic the way the pancreas would produce and distribute insulin.

Damage to nerves

Serious infections in feet

Eye damage and blindness

High blood pressure

Gum disease

Kidney disease

Heart disease

Diabetes can lead to:

Cure: No cure but it can be controlled.

Oral medication, these patients make some insulin on their own and the pills don’t contain insulin.

Treatment for type 2 diabetes:

Suffer ng

Wellness

infection, delayed healing from infection, cut or wound and poor eyesight.

Myth: If you are overweight or obese, you will eventually develop type 2 Diabetes.

Fact: Diabetes causes more deaths a year than breast cancer and AIDS combined. It doubles chance of heart attack. Good diabetes control can reduce risks of complications.

Myth: It is not that serious.

Myths & Misconceptions

Stress It is generally temporary. People under prolonged stress may neglect diabetes management i.e, overeat for comfort, forget to check blood sugar or take diabetes pills or insulin.

Exercise Target of 30-45 minutes of aerobic exercise, 5-7 days a week is a great goal. Minimum of 25 min a day, 5 days a week.

Tablets for life If diabetes is well controlled with a small dose of tablet, you may try only with diet. Otherwise your body needs medicine. The aficted has to stay on some kind of medication forever.

Diet Initially one can control diabetes with diet, but later support of medicine is needed. This time varies from person to person.

Alcohol A little alcohol is fine. Low blood sugar can occur with alcohol. So don’t skip meal after a drink.

Prevention Lifestyle changes: staying active and making sure your weight stays in a healthy range. Seek doctor’s advice.

Dr. LokanathSeepana, Consultant Physician and Diabetologist, DurgaHospitals,Visakhapatnam.

Fact: Not true. However, those with diabetes are advised to get an annual u shot because any illness can sometimes make diabetes harder to manage.

Myth: People with diabetes get more colds, u’s, and other illnesses.

Fact: Type 1 Diabetes is caused by genetics and unknown factors that trigger the onset of the disease; type 2 Diabetes is caused by genetics and lifestyle factors. Being overweight does increase your risk for developing type 2 Diabetes and a diet high in calories from any source contributes to weight gain. Research has shown that drinking sugary drinks is linked to type 2 Diabetes.

Myth: Eating too much sugar causes diabetes.

Fact: Being overweight is only one risk factor. Family history, ethnicity and age play a role. Most overweight people never develop type 2 Diabetes and many people with type 2 Diabetes are at a normal weight or only moderately overweight.


he world of technology is ever expanding and every aspect of human existence is under its grip. From complex science of sending a rocket into the space to simple daily chores like cooking, we are technology driven. Well, this article is not about letting your mind boggle about the journey between these two extreme ends. Many of us aren’t good at managing too many technical calculations, are we? Cutting it short, let’s focus on how you can enjoy the boon of technology in your home décor and lifestyle. Bringing the latest innovations to your doorstep is Subhadra Group. Meeting all the electrical needs, from a small switch to high-end automation, it is the exact definition of one-stop-solution. Being a part of the 1997 established Subhadra Group, the new store in discussion has a list of products which can be rightly called the first-of-its-kind in the state. Uday Kumar, the enthusiastic Director touches on a few of such products which will leave you fascinated.

T

It can be used at Residences - Living rooms, bathrooms, kitchens

A premium product which adds to luxury quotient It can be wall and even oor mounted too Saves on space Gives room for creativity and exibility to interior designers

• • • •

Applications: It can be ideally used at high-end residences

Size It can accommodate any TV of any make, kind and size

Advantages • Space saver • Can be customized as per the need

Brand: Future Automation from UK

Commercial - Showrooms, bars, salons, hospitals

Hospitality - Guest rooms, bathrooms

Application:

Advantages:

Brand: Ad Notam from Germany

Sizes Available 13.3 inches to 84 inches

CONCEALED TV MOUNTS As the name suggests, this facility lets your TV to be hidden inside the bed/cabinet, under the bed, inside the wall or the ceiling, under the oor. The TV surfaces only when you ‘summon’ it. Quite obvious, it gives a pretty different look compared to the traditional way you place your television. In fact, it can be hidden behind a wall painting and will come out when you want to watch.

Comfortable

By Ranita Ray

MAGIC MIRROR TV Sounds quite interesting, isn’t it? Taking the world of television by storm, this concept is the latest buzzword. It is indeed a television. But when it is not in operation, it appears just like any other regular mirror and you can get dressed up in front of it. The real magic is seen the moment it is switched on, the mirror turns into a TV.


Get these high performance speakers and bring a change to the look of your hometheatre or music system. It comes with unique feature of customization. Now you can take out any picture from your family album or recent trip to any place or a piece from art gallery and the face of the speakers can be covered with them. Naturally, they won’t look like those run of the mill speakers, but beautiful photo frames. This way they also blend well with the interiors. A hit among interior designers, these speakers are top preference as they don’t spoil the look of the room. Adding to its popularity, is its sleek dimension. These speakers are less than 3" thickness, hence they can be easily concealed behind screen or acoustic panels on the side and aren’t visible at all. The look of the room remains neat. There is no compromise on the quality of the output too.

ARTCOUSTIC SPEAKERS

This centralized water heater is unbelievably low on power consumption, hence no more fretting over power bills. Another striking feature is, while heating the water, the heat pump emanates cool air. If one has a room adjacent to the place of its installation, by fixing a pipe this cold air can be used to cool the space, akin to an air conditioner. This product is a great alternative to solar water heater and more effective too. The latter is not too reliable and its disadvantage is it depends on the climatic conditions to heat water. If the climate is cloudy, it stops working. Of course, in such scenario geyser in every bathroom seems to be a functional solution. But it does occupy space as well as add indirectly to the electrical wiring costs. Having a centralised Air 2 water heater, one can do away with all these hassles as it can be installed in corridors or on terrace top.

Commercial - Bars, lounges

Residential - Living room music, hometheatre speakers, lounges

Applications:

• Appearance can be customised

• Brilliant on looks

• High quality performance

Advantages

Brand: Artcoustic Speakers from Denmark

Aesthetically improves the look of the bathrooms Efficient in power saving 100% reliable on supplying hot water irrespective of climatic conditions. The byproduct is cool air which can be utilised in non-priority areas like penthouse.

• • • •

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Commercial - Hotels, hospitals

Residential - Apartments, villas, bungalows

Applications: It can be used in

Brand: AO Smith from USA

Range: 60 litre capacity onwards.

Space saving

Advantages

AIR2 WATER HEAT PUMP


SAIL TO

W

red | april 2016 | 56

ith summer holidays around the corner, it is time to pack bags, carry the essentials, leave the worry of daily routines and head to an exotic place which justifies the meaning of vacation. This summer, make SilkAir your tour guide. The airline has something which will give you a dose of unlimited jazzy fun as well as that required bliss which rejuvenates your weary soul. Gear up, Cambodia is calling.

By Ranita Ray

CAMBODIA

A

Phnom Penh, the capital and also a French colonial city, dotted with beautiful historic attractions. Once called “Paris of the East”, the name justifies its charm as it has one of the most stunning waterfronts in Asia. It is a great place for shopping with vibrant markets, especially the Russian Market which offers bags, shawls and other items made from exquisite Cambodian fabrics that too in variegated hues. The street food looks equally tempting. For a heady evening, you can visit the Foreign Correspondence Club on the bank on the Mekong River that runs through the city.

Phnom Penh

Does Thailand sound cliche? Do you want to explore something new and especially the ancient self of Southeast Asia? Cambodia fits the bill perfectly.

Let’s get started


Apsara Dance

SIEM REAP Siem Reap is famed as the base town to explore Angkor Wat. It also homes alluring colonial and Chinese-style architecture. Even those beautiful villages with stilt houses close to Tonle Sap Lake make an interesting view. The plethora of other attractions includes Apsara dance performances, verdant rice paddies, a bird sanctuary, a few bargains at the night market, a sizzling evening at Pub Street or tranquil day at Wat Bo Village or in the gardens of the oldest Buddhist temple.

Angkor Wat

ANGKOR WAT The name literally means ‘City Temple’. Replicating heaven on earth, it is a Hindu temple complex. Built around early 12th Century for King Suryavarman II, it is said to be the best-preserved and aunts high classical style of Khmer architecture. It is an UNESCO World Heritage Site.

SILVER PAGODA Also called as the Preah Vihear Preah Keo Morokat (the Emerald Pagoda), it lies within the grounds of the Royal Palace, which is situated near the banks of the Mighty Mekong. Over 5300 pieces of 1.125 kg silver tiles are used to cover its oor and the silver pieces collectively weigh over six tons.

Silver Pagoda

ANGKOR THOM TEMPLE Angkor Thom, a popular tourist spot, was established in the late 12th Century by King Jayavarman VII. This site is situated 1.7 km north of Angkor Wat, within which houses several monuments from earlier eras as well as those established by Jayavarman and his successors. It was the last state temple to be built at Angkor and only Angkorian state temple to be built primarily as a Mahayana Buddhist shrine. Another richly decorated Khmer temple is Bayon.

Angkor Thom Temple

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KOH RONG Only accessible by a small local ferry, not many travellers make the short ride out from Sihanoukville to Koh Rong, the new desert island paradise. With 23 pristine beaches to choose from, you can laze out or be adventurous with activities like hiking, diving and snorkeling.

KAMPOT The riverside town was once famed for its salt and pepper production, can be your ideal spot to spend the day watching the river while slurping noodles in the market. For adventure go on a cycle tour and take a trip 20km out of Kampot and visit the French colonial ghost town, Bokor Hill Station.


Shopping Orchard Road is a shopper’s paradise with

Singapore Bus Tour The route covers the downtown and all three ethnic neighborhoods. The narration gives the city’s fair overview and the tickets include a cruise on the Singapore River. For a better vantage photography point, try to secure a seat on the top deck.

Little India

Little India Head to Little India and start from its mega landmark, Mustafa Centre. You can shop for clothes, perfume, souvenirs, electronics, makeup, confectionery and groceries. Try Tiger Beer, the local brew. Don’t miss out on Raj, the Indian vegetarian restaurant.

With its sparkling charm, Singapore allures tourists from all over the globe. We suggest a few places which you must visit during this short transit (from a few hours to one day).

SINGAPORE

A FEW HOURS TO A DAY IN

For more details, call SilkAir Vizag office at +91-891-297 1001/1002 or email VTZ_Sales@singaporeair.com.sg log on: www.silkair.com

Sentosa Island

Sentosa If you wish to spend a whole day at one place, then go to the popular island resort, Sentosa. Some attractions include a 2 km long sheltered beach, Fort Siloso, two golf courses, the Merlion, and the Resorts World Sentosa, featuring Universal Studios Singapore.

city in breathtaking hues. This sightseeing Ferris wheel is similar to the famous London Eye, but they claim it’s larger.

This travel article is brought to you by

Singapore Flyer End your day with a great sightseeing at the Singapore Flyer, where you can watch the sun settling in the horizon leaving the

Buddha Tooth Relic Temple

Chinatown Visit the monolithic Buddha Tooth Relic Temple at Chinatown. Inside its walls is a 27-foot Buddha statue. They have one of his teeth on display. There are 10,000 Buddhas Pagoda on the roof, which has a large Tibetan-style prayer wheel.

a mall at every possible block. You might come across products which aren’t available even in the U.S. yet and at unbelievable prices.

Orchard Road

Singapore Flyer

3. From now till 30th April, enjoy Singapore Stopover Holiday from S$1! Inclusive of accommodation, return airport transfers and admission into major attractions (worth more than S$550).

2. Free Singapore Tour for passengers with over 5.5 hours of transit time in Singapore.

1. Passengers holding return tickets and transiting in Singapore Changi Airport are eligible for a S$40 Changi Dollar Voucher for shopping at airport!

Special SilkAir Privileges

SilkAir Summer Promotion From now till 30th April, SilkAir is running a summer promotion with an all-in return fare starting Rs.21,000 to Singapore and Rs.30,250 to Cambodia (Phnom Penh or Siem Reap). All fares quoted are for per pax and valid for minimum two-to-go basis. Enjoy a stopover holiday in Singapore by adding Rs.1,500 to the fare.

Suggested itinerary: Depart Vizag on Wednesday night on MI 441. Upon arrival in Singapore, transit to MI 622 bound for Siem Reap. Reach at 0950hr and spend 3 nights in Siem Reap and another 2 nights in Phnom Penh. Depart Phnom Penh on MI 622 back to Singapore and spend one night stopover holiday in Singapore. Return to Vizag on MI 442 on Wednesday evening.

How to go there SilkAir operates 3x weekly services from Visakhapatnam and 10x weekly services from Hyderabad to Singapore. In Singapore, passengers can take a transit ight to Siem Reap and /or Phnom Penh.


red | april 2016 | 60

MY GIVE TO BE I E I V IT A MO ECT SIGN AND EXP I N WHE EFFORT BEST D ONE O A GO

By R

anita

Ray

KA

S

on of actor Sivakumar and brother of Surya, Karthi too proves that like his kin, he is also meant to be for the silver screen. From his super hit debut movie Paruthiveeran to the latest Oopiri, Karthi rules hearts of his Tamil and Telugu fans. A truly versatile actor, he pulls off even extremely different roles with ease. He can appeal to the mass with a raw character like Paruthiveeran and at other he can be one among the middle class essaying the role of Kali, he can also cause an emotional outburst among his fans with his heart touching portrayal of Srinu. Not just acting, he knows how to woo audience with his singing talent too. Does he have any other ace up in his sleeve? Find out the details here‌.

G N I K A I H T T A H BRE RT


Best compliment you received from the veteran Nagarjuna. My mother is a great fan of him. It was an honour sharing the screen with him. He keeps praising me. In a recent interview he said something like this about me, “Karthi is one of the finest actors I’ve worked with. I would sit and watch him act. At times, he would get so

Congratulation for the massive success of Oopiri. Can you share your feelings? I must thank the audience for giving it the due recognition. It is not easy to adopt a French film - The Intouchables (is one of the greatest 20 films in world history) and then Indianise it and mold to please the South Indian audience. But Vamsi has done a great job. I can say Oopiri gave a fresh lease of life to Telugu cinema. It is a film based on an emotion-soaked script. Fans are loving the emotions and are identifying themselves with the characters. Playing Srinu, a pickpocket who is out of jail on parole was a great experience. The film deals with the bond that develops between poor boy Srinu and Vikramaditya (Nagarjuna), a billionaire who has been rendered a paraplegic in an accident and confined to a wheelchair. It celebrates bromance and is meant for those who want to go on an emotional rollercoaster and come out smiling. We have re-discovered ourselves with this film. In the same scene, you will cry, you will laugh. It is very difficult to write such scenes. There are beautiful moments in this movie. There is a scene in the second half and Nag sir has nailed it. We all cried while shooting that scene. The audience too will. This is my first Telugu film and certainly a landmark in my career. I am proud to be a part of it. I thank PVP sir too.

Earlier, four of your films bombed in a row? How do you handle failure? Who would want to do a bad film? When I sign a movie, I give my best effort and expect it to be a good one. It is a different thing that not all films

You were seen donning almost the same look in consequent five movies, specifically from Paiyaa to Alex Pandian. What made you experiment with your look in Komban? Ha ha ha. You got it right. I reached a point, where I started feeling bored of essaying same type of roles. I was desperately looking for a change in roles as well as in the look. I debuted my makeover with the urban stud in Biryani, then you saw it in Madras in which I sported beard and then the handlebar moustache in Komban. Similarly, while Madras demanded me to shed considerable weight, Komban asked me to gain.

Acting with Tamannaah… Oopiri is my third movie with her. We share a good on-screen chemistry.

red | april 2016 | 61

Debuting with a Mani Ratnam is a dream for a newcomer, but you declined the offer. Why so? The offer by Mani Ratnam was for the role of Arjun in Aayutha Ezhuthu. Later it was played by Siddharth. Mani sir was looking for someone who would look like Surya’s younger brother. But to his surprise when he saw me I was weighing 90 kg and he was shocked.

work in my favour. It is part of the game and I am fine with it.

ASE How was it working with H LE S E R MA. AF Vamsi Paidipally? CINE AVE U G I G IR TELU It was wonderful. I never wanted OOP E TO F I L OF people to know that I was supporting Vamsi in direction too. But during the audio launch, Vamsi became very emotional and could not stop his tears and revealed how he was moved by my gesture. He said that though I was a hero, I helped him like an assistant director. This is the kind of bonding we share.

involved that he would take my feet, place it on his shoulder and massage the way he would do it in the film. That doesn’t come unless you are completely involved.” These words say it all.


red | april 2016 | 62

How was the transformation from director to actor like? A lot of changes! Ameer sir knows how to get the best out of his actor. I was asked to shed weight, grow hair and beard. As I am not a sportsperson, I had tough time in working out. I remember for several weeks I used to get trained for six hours of rigorous daily regimen. Soon I started enjoying it. Not just the physical appearance, the efforts were even to get into the skin of the character, I started roaming around

When did you thought of acting? I was getting offers for acting, but direction appeared more interesting to me. There were times when Mani sir advised me not to reject good offers. My father also felt I must try acting and once he said something which elbowed the actor in me, he said, “One can always direct films but you won’t get a chance to act once you grow older”. Next thing, I found myself in the lead role in Paruthiveeran by Ameer Sultan.

I remember him saying, that I would look like Surya’s elder not younger brother. Hence, instead of giving acting a try there, I asked for assisting him in direction and he agreed. I continued to work on the same film and its Hindi version Yuva as the assistant director.

The film earned you lot of accolades, even an entry to Berlin film festival. What was your reaction? I was and still very thankful for the appreciation I received for my debut film. I give the major chunk of credit to Ameer Sir. From developing the correct body language to dialect, he helped me in every aspect. He ensured that my acting should be natural. I was one among the audience in Albert Theatre to watch the

in lungi and shirt chucking jeans and T shirt. I was aiming to be like Paruthiveeran, who was purely raw.

PEOPLE LIKED MY CASUAL STYLE OF DANCING. I AM ON A CONSTANT EFFORT TO IMPROVE MY DANCING SKILLS

Playback singing – how did this one happen? No magic I must say! Venkat Prabhu, the director of Biriyani, is my schoolmate from St. Bede’s Chennai. You can understand, the time

movie on its release. There was complete silence during the 20 minute climax. Next, I saw them standing up and applauding. I was in tears.

Do you feel dancing has also become a crucial skill to get popularity for an actor? It depends on what kind of roles you are taking up. Till now, people have liked my casual style of dancing. I was told by many that my dance movements in Paiyya were good. However, I haven’t stopped myself here; rather I am on a constant effort to improve my dancing skills.

You sang for the film’s Telugu version, was it different? I felt the same amount of excitement in singing both. I loved singing in Telugu. “A raw voice like yours will be different and the new avour will be refreshing,” said Yuvan to me. I am glad, the audience loved it.

on the film sets was nothing but fun like the time from our school days. I felt it as an extension of home and I used to jam old Ilayaraja songs all the time. It so happened, that one fine day Yuvan, the music director and Venkat asked me to sing a song for the film and I agreed. Let me tell you, Venkat feels I am a cool singer (laughs). In fact in Paruthiveeran, I sang a few lines in the oor ora puliyamaram number and it was Yuvan’s music.


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get him for our cover story.

surveillance to fuels, the founders of

red | april 2016 | 64

him. Acting is his DNA as he comes

He breathes life into any role given to

Main Feature reflects their energy.

and how they are doing. This month’s

of hand-holding from the government

find out if they are getting enough

this initiative. We met 12 start-ups to

capitalists and other investors under

be mentored and funded by venture

10 years. The young businessmen will

to nurture entrepreneurs over the next

up with a warehouse in the Smart City

in Vizag. IT major NASSCOM is coming

and AP set up Sunrise Startup Village

a link with the Startup Incubator hub

Knowledge for students to establish

Telangana Academy of Skills and

step with this trend, Telangana set up

experiment with anything. Falling in

innumerable hues and are the ultimate

Naresh these two form the base for

to his creative urge. According to

Cambodian vignettes. Get a preview

from this part of the world to enjoy

some attractive packages for people

We have SilkAir Airline coming up with

tourists from all corners of the world.

glory and traditional splendour lures

Vibrant Cambodia in all its pristine

diction. Meet him in the Scope.

impeccable rendition and perfect

Telugu song to a new height, with his

in music. The Punjabi boy lifts the

clear that language has no relevance

singer Poojan Kohli makes it loud and

(pun unintended) heroes. Playback

we turn our attention to the unsung

obsessed with the hero on the screen,

blockbuster. But without getting

Chandra Mouli Tippala, Publisher

I wish them all a very Happy New Year.

away from home.

celebrating their New Year at home

various communities of the city are

Our Culture segment is all about how

their own individual New Year days.

but our divergent communities have

to usher in global New Year on 1st Jan,

We may join the universal celebrations

records his colourful thoughts.

find the star on the Cloud Nine and

solutions to unique restaurants, from

colours- black and white, to give vent

realities of life. The segment Art

in the recently-released Oopiri. We

to make it happen. From latest digital

Here is an artist who chooses just two

mention Kshanam, yet another big

the worthy son of thespian Sivakumar

hands, these greenhorns are striving

in our Retreat.

While on Box Office hits, we have to

establishes his credentials again as

these young companies are ready to

from a family of stars. Young Karthi

the next step- execution. Despite

“IF YOU DON’T WORK FOR YOUR DREAMS, THEN SOMEONE ELSE WILL MAKE YOU WORK FOR THEIRS”

limited time and resources on their

what converts it into real enterprise is

business could be a bright idea, but

their own enterprises. The genesis of

young men and women are ‘starting’

Foreseeing this contingency, many

PUBLISHER’S NOTE


Other popular products I believe almost everything in technology falls under the cloud umbrella, whether they are mobiles Apps like WhatsApp or Amazon Web services. From a consumer standpoint it is mobile apps and from enterprise viewpoint it is Amazon web services. How different is your concept? Our service is quite unique, especially considering the cloud niche that we are currently focusing on. Our concept complements the services provided by the major cloud players. Brand building As our primary customer base is enterprise at this point of time, we focus on SEO, showcase our company and our offerings at business events. Word of mouth goes a long way. Target client Enterprise customers. How close are to your goal? Our company is still what one will refer as a “start up”. Certainly on the right track, doing most, if not all the things which are heading the business in the direction where we want it to be. We do have concrete goals for the next two years. If we speak in a years’ time I will be happy to share more specifics. Plan B No Plan B. Expectations from the government The ask is simple, make things easy for startups, improve our infrastructure and most importantly

Contact Info Website: www.cldmas.com Email: support@cldmas.com Ph: +91 40 4066512423

put measures in place to improve our education system. The key to success is the team/people who work for the company. Our company has to hire from the talent pool available in the market. Unfortunately, today there is a big disconnect between the education system and where the world stands, especially in the area of technology. Our company provides extensive training to the staff after bringing them on board. We conduct seminars on a regular basis to generate awareness about cloud computing/communication skills and train aspiring individuals. This will hopefully strengthen Telengana, India and the world at large. Government funding to support these initiatives will make a huge difference. Advice to aspirants Be persistent in pursuing your dreams and do not let anyone tell you that you cannot do it. Learn as much as you can but do not miss out on the fun as it is equally important. Most importantly focus on knowledge.

Birth of the concept “I have been in the IT industry for 17 years and have spent the last few years extensively helping 500 companies migrate to and manage their cloud environment. As I went about my job, I realized it was a natural transition for a business to opt for managed services once they are on the platform. The two main motivations for a customer to be on cloud are cost reduction and simplicity. Managed services help the customer further reduce their operational cost, takes them away from the complexity of managing their cloud infrastructure and that is where we come in. After the initial inception, I invited the immensely talented founding members Muqtedar Amir Khan and Timothy Bethea to formulate our business,” says Purvez Mohammed. Planning Certainly, there are many moving parts to set up a new business. The key to success is a strong team. You may have the greatest idea but it will go nowhere without the right individuals to execute it. So the first step was to form a strong executive team. Then we started planning for the rest - the customer base we would initially target, the sales/marketing strategy, our pricing structure, etc. Initial investment That is a trade secret. Expected budget from the investor At this stage we are not looking for an investor. Expected returns We are still new and based on our projections, the expected returns can vary between 10 - 25%


HYDERABAD

Oye Happy

Sur rise Sellers

F

Company name: Oye Happy Founders: Harshvardhan Khemani and Varun Todi Funding: We are currently raising an angel round.

rom hiring a Harley-Davidson for a day to treat the biker, to hosting a surprise book launch and signing for a closeted poet – if you have something special you want to do for your special someone, these are the people who make it happen. Oye Happy, the brainchild of Harshvardhan Khemani and Varun Todi, is a company which helps you come up with something unique and customizes it to give it a personal touch.

What it does: Surprise people for a living... seriously! Reason: Gifts are no longer just a social obligation but are crucial to build an emotional connect. The gifting industry in India has not evolved to keep up with the changing customer demands. People would rather spend on creating memories rather than on expensive material presents. We bridge that gap.

red | april 2016 | 34

From booking billboards in the city for people who want to announce to the world how special their loved ones to sending a professional guitarist to his or her doorstep to make the special day a little extra special with a musical surprise – they do it all. Next time you have some occasion coming up and cannot think of an idea – you know exactly whose door to knock at to seek help.


The other popular products There are currently very few companies in India in the experiential/customised gifting space and none offer the kind of products we do. Exciting Lives and Giftxoxo are probably the only big players attempting to change the perception of gifting in India. How different is your concept? When it comes to gifts, one size does not fit all. We develop different categories of gifts and experiences for different types of people. You can treat the foodie to a private pani puri stall while an adrenaline junkie can avail of a day at an adventure

park or an all-expense paid hiking trip to the hills. We are also trend-setters as we are constantly innovating. We have introduced "social surprises" where you can choose to share a meal or sponsor the education of underprivileged children on behalf of someone instead of picking a conventional gift for your loved one. We are working on virtual gifts you can share with anyone in any corner of the world. Brand building Our marketing has been largely restricted to our Facebook page and word of mouth references. The viral nature of the concept often made people Google search and approach us. We have built a brand where people look upto us for out-of-the-box gifting solutions and know they can count on us. Keeping every

client more than satisfied has turned into our calling card. It has led to a large number of referral clients even though we have no loyalty programme in place. Target client Largely in the age group of 21- 40 years which is the social media generation and usually are hard pressed for time. We have recently ventured into the wedding and festive gifting space. How close is your goal? We are already a sustainable and profitable company and have reached 130 cities across the country without a large marketing spend. We are the first search result in Google for "surprises India". We are treading fast towards our goal of becoming a market leader in the Indian gifting industry. Plan B? What's wrong with our Plan A? (smiles) Expectations from the government The current government has been very friendly and encouraging towards startups with its policies and programmes and hope this trend continues. Advice to aspirants The only advice we have for entrepreneurs is that they should be truly passionate about the enterprise they are getting into. If you’re willing to invest several years of your life in an idea, you need to enjoy every moment of it.

Birth of the concept Oye Happy began as a crazy idea which evolved into a business in almost an autopilot mode. It started as a passion project when Harsh and Varun (who is known for his best surprise parties) were approached by a friend to welcome her fiance. They actually held a mock swayamvar at the airport! The concept spread by word of mouth and clients started approaching us. Then we launched our e-commerce portal. Planning A lot of experimentation. We wanted all our products to fit customer demands and be truly unique so right from conceptualizing the idea to the finished product - we create most of it in-house or have exclusive vendor tie-ups. The same thing holds good for the experiences where all of them are tailored for Oye Happy clients. Being the first in India to constantly innovate gifts and experiences, we focus on two things - "create an awesome gift" and "market it creatively." Initial investment Rs.30 lakh Expected budget from the investor Rs. 3 cr. Expected returns We are a profitable company and we want to use the investment to expand sustainably and quickly. Expected recovery As a sustainable e-commerce company, we are looking at quickly increasing the profits to show a stronger business model and get funding.

Contact info Email: surprises@oyehappy.com | Website www.oyehappy.com | Ph: +91 76809 42779


HYDERABAD

Pocket Change

No CHANGE P

eople who travel abroad always come back with some extra currency which is of no use to them later. Picking up an idea from there – Jaideep Singh Bachher and Andrea Loh, two lawyers by qualification established Pocket Change. Later, Hrishikesh Huilgolkar was brought on board to look into the tech aspect of the company and make things happen. The company has an answer to the issue of redundancy of foreign currency. Pocket Change is all about getting travelers deposit the unused money at its kiosks. Later, it gets transferred electronically back to the user through a secure online transaction. They offer direct bank transfers and have your change to be sent to Bitcoin, PayPal, UBER credit, donations and gift cards, etc.

Company name: Pocket Change (Singapore) Private Limited CEO: Jaideep Singh Bachher Relationship: Co-Founder Funding: Bootstrapped. Looking to raise Series A soon. What it does: Pocket Change seeks to set up self service kiosks at departure terminals of international airports where users can drop off leftover currency before leaving the country and choose from a variety of places where it can be transferred digitally. Reason: Chronic leftover change of travellers. Most international traveller face the issue of leftover currency that they don't know what to do with after coming back. We seek to take care of that problem.

red | april 2016 | 38


The other popular products None. We are the industry leader. Basically, we had sensed an opportunity where one didn't previously exist. We have created a market here. How different is your concept? It is all digital and it is a self-service kiosks. Brand building Talking to print media, especially magazines for now. (smiles) But on a serious note, this, like any other startup will eventually need brand building – but we are not there yet. I do not think we have developed a brand right now.

Having said that, when we feel we have developed one, we’ll be branding through travel websites, airport advertisements and articles. Target client Every traveler who goes abroad. How close are you from goal? Still a long way to go. What is your Plan B? Pitch the idea to an existing bank and take it from there. On startup facility and its support This is my second startup and I have known the Hyderabad startup crowd for

a while. We were accepted by the prestigious t-Hub and will soon be moving to work from there. Expectations from the government Ease of obtaining licenses. That would be critical. One advice you give to aspirants. John E. Lewis once famously said, "If not us, then who? If not now, then when?" If you don't do it, someone else will do it. There are no failures in the startup world. Everything teaches you something. Take the risks, it's totally worth it.

Initial investment Roughly Rs.20 lakh. Expected budget from the investor We're looking to raise somewhere close to $500,000 - $1,000,000 in our first round. Expected returns We intend to have revenues of at least $2,500,000 a month within 2 years. Expected recovery At least three years from now .

Birth of concept Both Andrea and I wanted to do something with currency. I travelled quite a bit last year and found that some money was always leftover. So it started off as a simple coin to notes idea and then changed from there to where we are today. Planning Plenty. We have still not started commercial operations but were clear from the outset that this is a global idea and will be required to be set up outside India. Singapore was a logical choice, since both Andrea and I are lawyers and figured that that was the best place to start up a company of this sort. Since we didn't have technical knowhow, we needed someone on the tech side, that is why Hrishi came in as a co-founder.

Contact Info Website: www.pocketchange.sg Mob: +919963711420

red | april 2016 | 39


HYDERABAD

Strategic Engagement & Event Solutions

N

ot always can you turn your own vision into reality with the help and guidance of a third party. Nitin Sharma and Lalit Chadha are two friends who came together to be that ‘third party’ to help people translate their dreams and make them come alive – and that is how Strategic Engagement & Event Solutions Pvt. Ltd. (SEES) came into being.

Company name: Strategic Engagement & Event Solutions Pvt. Ltd. (SEES) Co Founders: Nitin Sharma and Lalit Chadha Funding: Bootstrapped

They work round-the-clock to make meetings and events lively enough for their attendees and planners. They work to bridge the gap between technology and human interaction through the lifestyle of an event to create experience and engagement through web and online presence, digital marketing, mobile technology and social media interactions.

red | april 2016 | 40

What it does: Drives Engagement of Attendees (people attending events) and stakeholders alike in the context of meetings and events using such elements as Gamification, user device based event technology and most importantly, fun! Reason: The world is changing with the invasion of technology. The nature of meetings is altering as a direct result. The meetings industry is among the fastest transforming industries as a direct result of the shift in socio-economic-cultural framework. The demographic shift in who attends these meetings is witnessing a monumental shift, as the world is younger than ever before! Lecturing simply is not the preferred mode of learning any more, period. More importantly, they would like to be seen and heard when they attend events. We make it a possible.


The other popular service Coming to think of it, we don’t quite have any other company doing this kind of work. We are probably the first in this field – as far as our knowledge goes, at least. How different is your concept? We are focusing on a range of affordable event technology that addresses this unmet need of the new age event attendee, clubbed under our technology domain called SEES-hub, one of our six solution offerings highlights of which, being the Event Technology hub and Meeting Design solutions. For example, one of our products focuses on social media content generation for our clients. We all know today that user generated content marketing is arguably the most effective of all mediums. However, this is a tricky terrain. What if the content is not flattering to your efforts of organizing an event? What if the SM platform used was left out altogether? Our product elevates the power of the ‘#’ like never before, capturing content from multiple SM channels, putting it together in one seamless feed in real time!

a trade body, a not for profit organization or a governmental body/organisation.

the market needs to be educated and it may take some time but we are game for that.

How far is your goal? We are in our infancy having been just over a month to go public with our offering. We have set our goals for FY 2016-17 and would like to take one step at one time. Yes, being an entrepreneur opens up a whole world of opportunities that we are keenly observing and we hope to give you a great story an year from now.

On Startup facility support We have not yet applied for a start up status which earns a 3-year income tax holiday as its prime benefit but we are all for the ‘Start Up India Stand Up India’ initiative of this Government.

Plan B Ha! You got us thinking now?! To be honest, confident as we are of the services and products we are offering, we haven't thought about a Plan B. Yes,

On government support Immense and at the outset we must thank the farsightedness of our two states. They are doing their job well by offering support and lending an ear. One advice to aspirants Dream big and believe in yourself. Today is as good as any day to take the plunge.

Target clients Organisers, who consider meetings as an important part of their overall business strategy are our target clients. It may be a corporation, an association,

Birth of the concept Having been part of the conference industry for long, we were not satisfied, as meeting planners, with the results that were being generated by events. A lot of money was being spent but the ROI was questionable.

Initial investment It is a business that does not require much initial capital because it is a service. Our approach is to keep it bootstrapped and invest as we go along. Our initial investment was Rs 5 lakh.

Planning As regards our business plan and ideation, it took us around a year.

Expected budget from the investor An expected budget if we were to go the investor route will range between Rs 50 lakh and 1cr. for the first year.

Expected returns We plan to be profitable in our first year of operations with a turnover of Rs.5 cr in the first year, growing 100% year on year for the next 3 years.

Contact Info Website: www.sees-on.com Phone: +91 40 4646 4840 Fax: +91 40 4646 4890

red | april 2016 | 41


HYDERABAD

DIVERSITY ON NA

PLATTER

United Kitchens of India

I

f it is variety in food that you are looking for, the place to go is United Kitchens of India (UKI) has almost eight types of cuisines that lie close to the hearts of many foodies. As a true multi-cuisine restaurant, UKI specialises in Rajasthani, Punjabi, Kerala, Bengali, Telangana, Chetinad, North Indian and Chinese. Without being ostentatious or overly lavish, the unique restaurant is designed in a contemporary theme with a perfect touch of tradition. With a wellbalanced, comfortable seating arrangement, there’s enough room for privacy, without feeling completely isolated. The variety in the a la carte menu guarantees an excellent dining experience for both lunch and dinner. An ideal place to check out with the whole family, whether it is for some yummy Chinese flavours, a North Indian specialty or any type of Indian curry, this eatery can take you from hungry to happy!

Other directors: Aditya Reddy, Harsha Reddy, Pranav Kumar and GuptaVanama Company name: Inception Hospitality Services Pvt Ltd Brand Name: United Kitchens of India Managing Director: Klv Kiran red | april 2016 | 42

Funding: Investment of each of the five partners and bank loans What it does: It’s a multi-cuisine restaurant that brings together eight different cultures and its varied foods, all under one roof.


The other popular products The food industry is rapidly growing, and especially in Hyderabad. With the city expanding by the second, there is something or the other that is opening up at every corner. Drive around the roads of Banjara or Jubilee Hills and you will find restaurants dime a dozen today. How different is your concept? We boast about the fact that our menu has authentic food from Rajasthan, Punjab, Kerala, Bengal, Telangana, Chetinad, North India and even Chinese. Apart from the food from these seven states, the cocktails and mocktails that we offer are popular. We have a coffee shop, lounge and restaurant all in the same compound – a giving enough to spoil our guests with choice. Brand building We believe that the product speaks for itself. Offer something that is of high quality and maintain it and you will see it selling itself. So for us, honestly, very little effort goes into our brand building except

for the fact that we have made our presence felt on all the interactive platforms and have been constantly engaging with our customers.

Birth of the concept Hyderabad is fast developing and is a cosmopolitan city with people from different states and regions settling down here. UKI was conceptualized to provide a common platform to bring in different cuisines and cater to the needs of the increasing cosmopolitan crowd.

Target client: Corporates, families and the younger crowd – basically anyone who enjoys food and looks forward to stepping out for a meal to enjoy a complete experience.

Planning Once we had conceptualized the idea for UKI, we undertook a survey and realized that people from Punjab, Rajasthan, Tamil Nadu, Kerala, AP and Bengal were predominantly present here. We incorporated those cuisines in our menu. Another thing we take pride in is the fact that we bring chefs from all these states to ensure authenticity.

Have you reached your goal? All thanks to the niche concept of bringing different cuisines under one roof, we have been able to capture our target audience in a very short span. Strength of the team? After the five partners who are more or less running the show. We have close to 105 putting the entire thing together. Advice to aspirants Anyone can start a restaurant, but to come with a concept is what is important. They should work on and study their concept properly before going ahead with anything. Also, it takes 6 to 8 months for a business to settle, so they need to have sufficient working capital. One shouldn’t compromise on that as that will affect the quality of operations. So be patient and hang on there.

Initial investment Rs. 2 cr. Expected budget from the investor We are in the process of stabilizing the operations and will then focus on expansion. But at present, we do not require any funds. Expected returns 20 to 25% of ROI Expected recovery 4 - 5 years

Contact info Ph: 040 33165208 Address: Road 45, Jubilee Hills, Hyderabad

red | april 2016 | 43


HYDERABAD

SHINY DISCO

Pavan & Harsha

Shruti Nita & Dinesh Patel

Brij & Deepali

Deepali Bhutada’s birthday party was justout ofthemoviesets–danceperformances, huge LED screen, fire-works, music and a whole lot of fun. The birthday girl’s husband, Brij played a perfect host and welcomed all his guests personally. Deepali looked lovely, as she blew off the candles of her three tier cake. Couples walked in, dressed in their fashionable best and were seen posing for the paparazzi. Pooja, Priyanka, Sachin, Shika, Esa, Nisha, Shalini, Pavan, Archana and Sunita were seen dancing the night away.

Sheetal & Anand

Bina Singh

Latha & Pushpak Shikha

Payal

Prashanth & Radhika Rohini Varma

Esa Mohammed Ranjitha red | april 2016 | 46

Reena & Govardhan

Anshum Jain


E! S R A B G RAN

Ruchika Sharma

Bina & Vikram Mehta Sonal Doshi

Hyderabad's biggest Holi party, the Bang Bang Holi bash was hosted at a plush five star hotel inShamshabad. Bubble and balloon fights, top Bollywood and hip hop music kept the crowd swinging all day long. the The guests were seen taking selfies with the guest of honour, actress Shradhha Das. City's elite were spotted sipping their favourite cocktails in their private cabanas and enjoying the open air ambience. However, the highlight of the event was the rain dance that fueled the afternoon. Moon Moon & Pradeep Roy

Ramesh & Maya Patel

Shalini & Mamta Neha Palan Riddhi, Brij Gopal & Deepali

Anup, Koyal Chandak, Shraddha Das & Sikander

Nanda & Sachin

Pooja Sadhana & Poonam

Shaheen Sridhar


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Clay Art, Coloring, Dancing, Dominoes, Games, Movies, Singing, Skiing, Writing

1) Fewer 2) Footsteps 3) Your Word


HYDERABAD Noynah

Dawlee

Chandini

Vijay Rana

THE TALK OF THE TOWN

Mounika Bella

The launch of Vijay Rana and Label Bella’s boutique was quite the talk of the town recently. With the p3ps of the city on the guest list, the evening was nothing short of being a spectacular one. Everyone was seen congratulating the designers and praising the collections. Models, sporting some beautiful pieces by the designer, walked around. We spotted Avnish, Geetika, Shefali, Madhavi, Deepika, Dolly and Deepa making pretty pictures.

Deepa Tina George Dolly Raunaq Nikki Shifali Dominic

Madhavi

Keerthi red | april 2016 | 17


HYDERABAD

Alok Nahata, Sashi Nahata, Dr. Kamala Anagani & Jayesh Ranjan Bharati Janaki, Sravanthi, Saraswati & Rangoli Sudeer

Usha

Mohib

Neeru Mohan

Padmaja Rani

WOMEN ARTISTS APPLAUDED Celebrating International Women’s Day with Super Six- Art of the women, for the women, by the women, was Muse Art Gallery. It displayed some fabulous pieces by six artists. Guest of honour for the evening Nina Davuluri, Miss America 2014, was seen keenly studying the creations of Anjani Reddy, L. Saraswathi, Priti Samyukta, Sravanthi Juluri, Janki Injety and Rangoli Garg and appreciating it. Also present were Firdous, Sofiya, Usha, Sangeeta, Tulasi and Ruma and other art lovers. Sofiya

Chaitanya

Fatima N Khan

Pranati Chopra

CELEBRATING WOMANHOOD On the occasion of International Woman’s Day, Akritti organised an event ‘Wonder Woman Awards’ at Taj Banjara. Awards were presented to the women, who have excelled in various fields. Chief guest Jayesh Ranjan had given away the trophies and patted the 20 winners for their exceptional work. Dr.Kamala, Neeru Mohan, Alka, Bina Mehta, Karishma Sathe and Bharathi Kutoor were prominently present at the event. Sudha

Geeta Nina Davuluri Nisha

Priyanka Sangeeta

Furhung Singh

Sheetal Nahata


HYDERABAD Dr.Pranati Reddy, Namrata Shirodhkar, Kavitha, Dr.Ramesh Kancharla & Dr

Jhansi

Sonal Ohri

Shailaja & Parvathi Reddy

RAINBOW ADDS ONE MORE COLOUR Rainbow Children's Hospital – a leading children's hospital chain in India, announced the launch of its new brand for Perinatal Services: BirthRight by Rainbow. They include comprehensive care for pregnants- pre and post natal care, fetal medicine and neonatal care. The support services also include pregnancy counselling, child birth preparation classes, breast feeding support, post partum care, nutrition and dietary support and Yoga and ďŹ tness counselling. The launch was done by Kalvakuntla Kavitha, TRS MP. Actor Namrata Shirodkar released the brochure. Sabina & Rachana Neetu

Deepthi & Vidya

Zubin

Suchitha

ALL FOR A CAUSE Khwaish exhibition and sale, a one-stop fashion destination was held on March 14 and 15 at Taj Krishna. Famous designers from all over the country displayed their ensembles, jewellery, shoes, home furnishings, accessories and home decor. Celebrating the month of womanhood, Team Khwaaish brought its clients a women special exhibition which was launched by actress and model from USA, Angela Kumar and the famous Hyderabadi designer, Ashwini Reddy. Ladies organising the successful exhibition, Archana Dalmia, Ritu Dalmia, Savita Bansal, Namita Kanodia and Vanita Kanodia, put together this show to raise funds to educate the needy children from destitute homes and orphanages. The gesture drew a great applause. red | april 2016 | 20

Reema

Shikha

Bela

Rashmi


Sandhya Raju

K T Ramarao

Vijayendar & Swetha

SANDHYA RAJU ENTICES Ram Charan, Upasana & Rajeev Reddy

Kuchipudi dancer Sandhya Raju with her presentation ‘Tales of Gods & Love’ spectacularly strung together a set of Kuchipudi items, mesmerizing one and all at the packed Shilpkala Vedika recently. Trained under Gurus Vempati Chinna Satyam and Kishore Mosalikanti, Sandhya created a niche for herself in the world of dance and has been presenting recitals on various platforms. She is known for her perfect expression and impeccable foot work. Shruti, Swati, Mahima, Teja Raju, Pinky Reddy, Nandini and Shivkumar Reddy were some spotted enjoying the performance.

Pinky Reddy

Preeti

Samia Alam Khan & Padmaja Vamshi Swetha Prardhana

Satyam Ramlinga Raju

Samyuktha & Shivkumar Reddy Prakruti & Rajesh

Rama Raju & Teja Raju

Charan & Sushma red | april 2016 | 21


HYDERABAD

Namitha Gautham, Elahe Hiptoola, Nina Davuluri & Rekha Lahoti DrSmita

Vandana Bajaj

Anjum Babu Khan

Priyanka

Shipra Gandhi

Sunaina

SHILPA MAKES THEIR DAY

Vaishali

Monika Agarwal

Young FICCI Ladies Organization Hyderabad hosted a seminar on the Holistic Approach to Life and a scientific way of being fit with Shilpa Shetty Kundra, in conversation with Pinky Reddy at the Park Hyatt Hyderabad. Women were seen paying attention to the talk between the two charming ladies, while noting down the important points . Post the event, most members rushed to take selfies with the actress and were seen complimenting her on her well maintained body. Manjula Narsa, Maya Patel, Bina Singh, Mansi Malik, Sashi Nahata and Namita Kanodia were some seen catching up. It was Shilpa all the way.

Vinitha

ROLE OF WOMAN DEBATED

Rekha

FICCI Ladies organization, Hyderabad Chapter celebrated the spirit of womanhood on the occasion of International Women’s Day at the Marriott. A panel discussion between Elahe Hiptoola, actress, producer, entrepreneur founder of Lamakaan, a film producer and Nina Davuluri, Miss America 2014 and advocate, was the highlight of the event. The two ladies, both the born leaders, discussed the woman and her many roles. Spotted at the meet were Kamini Saraf, Padma Reddy, Padma Rajgopal and Rekha Lahoti.

Neha Gandhi

Rekha Malpani

Padma

Rashmi

Usha Gupta

Supriya

Shubhraa Moondhara Maheshwari

Mita


HYDERABAD Rana

Shilpa Reddy

Chaitanya

Sushmitha Sen

ROYAL GESTURE The Nizam’s Palace came alive at the Teach For Change annual fund-raiser. This unique Fashion Show was held at the 101 Dining Table in support of the initiative taken by the famous designer, Shilpa Reddy. The fashion show was followed by a dinner on the extravagant dining table. An exclusive collection – Tales of Palatial Heirloom was specially created for the event. Actor Sushmita Sen, philanthropist Pinky Reddy, social activist Swami Agnivesh, Former Minister Dr. Geeta Reddy, actors Rana Daggubati, Lakshmi Manchu, Adivi Sesh, Lavanya Tripathi, Sonal Chauhan, Sharmiela Mandre, Poonam Kaur, Pragya Jaiswal, Nicole Faria, Sandhya Raju, Madhushalini and Ragini Dwivedi were there to support the noble cause. Madhu Shalini & Poonam Kaur

Lavanya Tripati Adivi Seshu

Samarat & Harshitha Reddy

red | april 2016 | 24

Sonal Chauhan

Lakshmi Manchu


Ragini

Sri Devi

Sharmila

Manepally Sunanya,Sri Latha & Murali Krishna

Rina Hindocha

Nicole Faria Arpita & Saket Talwar

Suman & Kamini Saraf

Keerthi Reddy Mallika & Swathi Reddy

Dheeraja

Indu & Vamshi Dr.Swathi & Dr

Geeta Reddy

Manepally Mamata & Gopi Krishna

Archit & Hanshitha Reddy

Vijayendra & Swetha Goud red | april 2016 | 25


HYDERABAD

REVIEW

SOMETHING FOR EVERYONE

O

n March 19, 2016, the doors of Vijay Rana’s franchisee and Label Bella opened in Hyderabad – this being designer Vijay Rana’s second outlet after his agship store, while a first ever for Label Bella. Bella S Menezes, designer shares her thoughts, “‘Whosoever said money can’t buy happiness simply didn’t know where to go shopping’ is a famous quote by Bo-Derek and is so apt for Vijay Rana/Label Bella showroom. We promise to offer to our clients ‘the comfort of shopping’ that they ever wish to experience.” Operating from a 6,000 sqf showroom at a prime location of Banjara Hills, their retail philosophy is to cater to every age and every size. They feel that many non-zero-sized customers believe that designer garments are made for model body types and they’re here to prove them wrong |on that. Their collections are custom made, suiting and catering to all body types.

red | april 2016 | 26

Label Vijay Rana is a well-known name in the fashion industry today, with his USP being the cuts he gives, using handloom cotton, which is best suited for any weather condition. His designs are tough to match with other producers and make the garments extremely difficult to replicate. Besides Label Bella, the garment collection carries vibrant colours, digital prints and the finishing is that of international level. Purely, western garments that suit Indians. The décor at the store is a treat to one’s eyes as it comes with the fusion of palaces/temples and a bold touch of contemporary. On offer are Indian garments along with enough western collections and hope to introduce menswear soon. Timings: 10:30am - 8:30pm Email: info@labelbella.com | Ph: +91 9618063944


REVIEW

I

f you’re the type who enjoys long drives and good food, then Thinespo is the best pick for you. Located on the NH7, Kompally, this eatery is indeed a scrumptious delight. With a perfectly crafted menu, a refreshing ambience – Thunespo is an all day café and pizzeria. It ensures a happy and peaceful eating experience. Taking inspiration from classic American diners and timeless European cafés, Thinespo offers a unique menu of rich and healthy food. Their cooking style is ingredient-driven. All the dips, marinades, breads are made in-house They have launched their bakery. With the weather getting warmer, their 7-8 varieties of icecreams and avoured baked yogurts are the hot selling items. Also served are fresh and seasonal salads. Their traditional wood fire oven pizzas are not to be missed!

Timing: Mon-Sun: 11:00 - 23:00 Ph: 9100484848, 9908002200


HYDERABAD

Fea ure

YOUTH IN

START

P

MODE

I

By Anahita Ahuja Shoot by Dinakar Pamu

ndia has become the fastest growing country, only after US, when it comes to startups. A study was conducted in 2015 by Compass which showed Bengaluru as the fastest growing ecosystem in terms of seed investments and VCs. With a growth index of 4.9, it left Singapore (1.9), Paris (1.3), and Tel Aviv (2.9) far behind. The government has had a solid plan to project India as the next start up destination. With the ‘Startup India’ buzz adding freshness to the country’s business landscape, raising hopes of millions of entrepreneurs who have limited means but big dreams. Time appears to be ripe for them as the government is putting in place mechanisms to ensure fast clearances. We sure are excited to see the way things are going and touch base with a few of the young entrepreneurs to understand their work better.

Pocket Change

BloomAway

Oye Happy

Cloud Management

United Kitchens of India

Strategic Engagement

red | april 2016 | 29


Fea ure

HYDERABAD

SAY IT WITH

FLOWERS BloomAway

F

lowers are symbols of love and happiness and we send them to people because we want to show them that we care. BloomAway, makes gifting flowers easy and simple. One gets fresh flowers in beautiful, handcrafted bouquets in awesome packages, with hand written notes and great optional add-ons. They believe that flowers should look beautiful when one wishes to tell someone that they are thinking of them. Brainchild of Shilpa Sharma, who now has her husband, Rohan Yeggina, on board with her, started this venture a few months ago. Lack of professionalism and punctuality in online flower delivery model helped them in identifying the gap and they wished to up the game. They are live in Hyderabad and will be launching operations in other cities over the next few months.

The other popular products There are a few big players in the industry, but haven’t innovated and they are stuck in the same cycle for the past decade or two. There are a lot of other florists who are online but they are not much in the reckoning. BloomAway sees a big opportunity in consolidating the market and giving an overall better experience of sending and receiving flowers. How different is your concept? There is currently no player in the market who is doing on-demand delivery within 90 minutes. When we started off, we ordered flowers from all the sites possible and to our surprise, we didn’t get even a single bouquet on time. COMPANY NAME: BLOOMAWAY | CEO- Shilpa Sharma Co-founder: Rohan Yeggina Funding: Raised one round of angel funding from a Vizag investor . What it does: On demand delivery of flowers and curated gifts.

red | april 2016 | 30


And worse, the quality of flowers and cakes etc. were absolutely appalling. For us the product, delivery and process are very customer-driven. We give them options to pick up whatever they want, and we’ll make it with those flowers in that budget. We have also tied up with a topnotch graphic designer in Delhi who helps us come up with new designs every 20 days, so there is a constant change in what we offer. We have Ikebana experts, who help us keep the design fresh. Brand building Currently we are marketing through social media. And yes, a lot of word of mouth. People who order our stuff like it so much that they spread a word and that has really helped so far. We also did a campaign around Valentine’s Day at a couple of restaurants where we had nicely designed giveaways of single stems to couples. That did give us a lot of traction. Target clients From a 15-year-old kid who is sending flowers to his grandmother to a 65 year-old-man, who is buying it for his wife. How far is your goal? We are about 6 months away from achieving our targets for Hyderabad.

Plan B No! We actually quit our secure jobs to do this. It is something we quite like doing and are totally committed to disrupting the market. Advice to aspirants We ourselves are relatively new. We would suggest that you don’t ever go out with just an idea. Go out with a concept to show people- a prototype, a pitch deck, a really basic working model and have a demo in place. Bootstrap your way as far as possible. It will help you work through challenges and also teach you a lot about financial discipline. Birth of the concept When my husband, Rohan and I were dating, every time he sent me flowers, the florist delivering the order would end up messing it up. Either the flowers were wilting or wrong flowers were sent. There were also times when the order reached a day or two late. When ee identified this gap, we decided to do something to change this. Planning My mom is from Ikebana Ohara Society and this helped us a fair bit in connecting with vendors and flower farms. In terms of

planning for the company, it majorly included going to suppliers of flowers. Delhi and Bangalore are the major hubs, so we went to all the places to see what was available – when and where. Another important aspect is the packaging, so we experimented with different forms and things to make it look as different and fresh as possible. We have navigated through various corners of the city to figure out the delivery schedules and route maps. Planning is an ongoing process and execution will never stop. Initial investment We spent Rs.10-15 lakh of our savings initially to get thing off the ground. We raised a small round from an investor who believed in our idea and that has been quite a validation of our model. Expected budget from the investor We are looking at raising Rs.2 cr as we plan to expand to six more cities by the end of this year. What we have in our favour is the fact that we are a loss making , discount-driven model. Expected returns 25% Expected recovery? Every city that we hit, we have a financial plan with a model where we allocate a certain budget, leading us to be profitable in about nine months to a year.

Contact info Email: hello@bloomaway.com | Website: www.bloomaway.com Ph: +91 99 59 58 5000 red | april 2016 | 31


Cloud Management

HYDERABAD

Fea ure

CLOUD

Company name: CLOUD MANAGEMENT AND SERVICES CEO: Purvez Mohammed Founding members: Muqtedar Amir Khan and Timothy Bethea What it does: Provide Cloud Managed Services.

red | april 2016 | 32

T

he world is surviving on online and so are the companies. Hence they too need to move their management to online. In today’s competitive environment and fast moving landscape, it is critically important to be agile by enabling each employee with the ability to communicate from anywhere at any time on a variety of factors. Cloud Management and Services manages your entire communication environment and helps you focus on the core competencies of your business. The team provides service to businesses not only locally but also in Dallas, TX. The company’s focus is to relieve companies from maintaining expensive infrastructure or pay high technician salaries to enjoy services such as email and data backup.


FOR THE WOMEN WHO LOVE WESTERN WEAR THE COTTAGE, BUNGALOW NO: 8-2-544/4B, NEAR INDIAN OVERSEAS BANK, BANJARA HILLS, ROAD NO.7. HYDERABAD.

info@labelbella.com | website: www.labelbella.com


ENSEMBLES THAT EVERY ELITE LOVES. VIJAYA RANA AT A BIGGER STUNNING LOCATION @ ROAD NO. 7, BANJARA HILLS

FRANCHISE STORE:: THE COTTAGE, BUNGALOW NO: 8-2-544/4B, NEAR INDIAN OVERSEAS BANK, BANJARA HILLS, ROAD NO.7. HYDERABAD.

www.vijayrana.co.in | E: vijayrana@vijayrana.co.in | M: + 91 9618063944.


Red Feature These six entrepreneurs have left their secure jobs, to do something different, on their own. Meet them and get to know more about their off-beat ideas.

29 Red Decor Automation is part of today’s life. This segment records the wonders it is creating in the interior and exterior spaces of our homes.

54 Red Retreat Fly to the country of spiritual splendour and soul lifting wonders with SilkAir. Be Cambodia-bound.

56

Red Haute Inheriting intense looks and acting prowess Karthi knows how to infuse life into roles he plays. He breathes fresh life into cinema.

60 red | april 2016 | 08

Red Scope Music is from the heart, the young Poojan Kohli proves it perfectly. Setting new records in Tollywood, the vocalist narrates his melodious journey.

66


HYDERABAD

A SPECTACULAR SHOW President Pranab Mukherjee inaugurated 5th edition of India Aviation, a 5-day air show at the Begumpet Airport. Aircraft of different sizes both used for cargo and passenger transport were on the show. The air was filled with the whine of the four single-engined aircraft as they went through breathtaking feats. Some present were Governor E.S.L.Narasimhan and Chief Ministers K.Chandrasekhar Rao (Telangana) and N.Chandrababu Naidu (Andhra Pradesh), Union Civil Aviation Minister Ashok Gajapathi Raju, Union Civil Aviation Secretary R.N. Choubey, Ministers, bureaucrats and several foreign dignitaries.

NEW YACHTS IN HUSSAIN SAGAR Telangana State Tourism Development Corporation recently launched two new catamaran yachts in the Hussain Sagar Lake in the presence of tennis star and brand ambassador for Telangana, Sania Mirza. The new catamaran boats have been procured from the US and can accommodate 12-15 members per trip with a charge of Rs.100 per person. On the occasion, Sania Mirza exclaimed, “I had a wonderful experience through out the ride which brought back the memories of my childhood.”

DR.ANURADHA HONOURED

A HELPING HAND

Dr. Anuradha Reddy, a social worker and founder chairperson of Diabetes Foundation received a Lifetime Achievement Award from a Bangalore University. Chiranjiv Singh, Former Ambassador of India to UNESCO in Paris, gave away the award on the occasion of International Women’s Day. She received the award for her remarkable service and touching the lives of the tribals, farmers, patients of AIDS and cancer, destitute, and visually and physically challenged, geriatric people and disenchanted. “I am pleased to be a part of this effort of taking care of the under privileged and in bringing a smile on their faces,” said Dr.Anuradha.

Prelude of Infinity Ride, 2016 is a promotional ride to spread awareness about the Infinity Ride – Manali to KhardungLa from 1st to 15th August. This concept is initiated by the Aditya Mehta Foundation to provide disabled people with artificial limbs and other supporting equipment, who want to take up sports and lead life in a dignified manner. Supporting the cause were Tollywood stars like Rana Daggubati, Regina Cassandra, Shriya Saran and Sanjjana. They joined hands to speak about this noble cause to raise more funds.

red | april 2016 | 10


HYDERABAD Sunila

Priyanka & Spoorti

Reshu

SHOPPING DELIGHT Nimreet

Ramya

Bonnya

Fashionistas from the city headed to Taj Krishna to check out the latest trends in the fashion circuit at the Trendz Lifestyle Exhibition. With designer attires and accessories on display, P3Ps had a ďŹ eld day, checking out the pieces and stocking their shopping cart. After careful consideration, they picked up the best of the lot and caught up with each other. Trendz has been bringing the best of products to cater to a divergent customers. It also enjoys the patronage of repeat customers. Reshu, Rashmi, Sneha, Harika, Harini, Sunila and Anu were some among many seen indulging in serious retail therapy.

Tejas

Vishal & Pooja

Prapti & Deeksha

MATCH IT! Meenakshi

Bakkyard was just the perfect place to watch the screening of the much-awaited T20 India-Pakistan match. The big screen, giving the entire lounge a stadium-like feel, was jam-packed with cricket lovers who enjoyed the game. Everyone was seen, nursing their cocktails and cheering the players together, enjoying the evening in unity. Aparna, Hansika, Manoj, Tejas, Vishnu, Pooja and Prapti were a few of all the audience who lustily cheered the players. Vinodh & Vineet red | april 2016 | 12

Venu & Vishnu


Prabhu Prasad

FOR THAT BIT OF PAMPERING Smitha & Shashank Subbaraju

Everyone needs a little bit of indulgence, pampering and care and to cater to those needs, Shashank and Smita opened yet another branch of their famous salon Bubbles in Hitex. This spa and salon, designed by Ameet Mirpuri and executed by Sanjay Gupta, has its décor set in a comic theme. The launch saw a new campaign named ‘pay what you like’, which allows the customers to pay whatever they felt like for whatever services they availed. Sanjay Gupta

Amit Mirpuri

Balu

Anand

red | april 2016 | 13


HYDERABAD

STAR TRAINER OPENS OUTLET Krish Genthin’s Gym was founded by Kris Gethin, a celebrity trainer of several Bollywood and Tollywood stars like Hrithik Roshan, Mahesh Babu, John Abraham, Ranveer Singh and others. Adding yet another feather to his cap, he formally opened his first outlet in Hyderabad. Namrata Shirodkar, Lakshmi Manchu and Manchu Manoj, who turned up looking their casual best for the ceremony, inaugurated the facility. After the traditional lamp was lighted, guests started trying out the various machines. Apart from that, a whole lot of posing and chitter-chatter kept everyone engaged through the evening.

LIGHTS… SPACES… ACTION! Noor and Mohammad Ali Baig recently staged ‘Spaces’, a play based on the story of an artiste who was struggling to keep her identity in the fast changing times. The evening witnessed an insane turnout with not a single seat remaining unoccupied. The audiences enjoyed the play. Sherry Javeri, Laila Khan, Harish Laknani, Aahna, SangHee, Ishmeet, Nikita and Mona were spotted at the show. Staged in the lawns of Taj Deccan and Subha Medgal’s soundtrack, only enhanced the feel of the evening, leaving the audience asking for more.

WOMEN HONOURED The Rotary fraternity came together to celebrate the women of their club at designer Ashwini Reddy’s studio recently. Present at the event were chief guest Padmasree Dr.Manjula and the guests of honor C. Prameelamma, S.A. Niranjani, Kasturi Reddy, Uma Reddy and Vandana Mansukhani. The highlights, were the grooming session by stylist Anika Khara, fashion show by Ashwini Reddy and charity sale for Project Asha Kiran.


HYDERABAD Sajan

Bharat

FOR THE SWEET TOOTH The recent launch of the Thinespo Dessert Shack at Kompally saw guests indulging in lip smacking snacks. Some exciting games and contests made the evening memorable. Owner Bharat ensured that all his guests had their plates full throughout. Spotted taking pictures and enjoying the live music were Avinash, Chinoy, Shilpa, Sai and Lakshmi and Sajan among others. Bharani

Lakshmi & Sahiti

Vasu Lahari, Shilpa, Archana, Kishore, Vamshi & Sai

Avinash

Shaistitha

Nikitha

Sabiha

Zara Shah

THE PERFECT PARTY Moethennessy hosted a fun-ďŹ lled brunch to launch Chandon Brut, a premium sparkling wine, in the city. Dressed in their casual chic attires, the swish lot of Hyderabad came together to bond over some scrumptious ďŹ nger-food. The perfect outdoor setting gave enough reason to the guests to linger on for quite a while asking for more chilled champagne. Suryaveer Singh, Shaaz Mehmood, Shravya Kona, Anu Keerthi, Dalim Sehgal, Jayesh Ranjan and Komal Singh were some seen enjoying the party to the hilt. Sophia Sinha red | april 2016 | 16

Gusti Noria

Ashrita & Kaushik


` 50/APRIL - MAY 2016 HYDERABAD

Feature THE STORIES OF STARRY EYED Zealous youth start chasing their dreams

Decor OPULENCE ON DISPLAY

Scope

Experience the heady blend of comfort & luxury

NEW SINGING SENSATON Poojan proves music knows no bounds

Reviews NEW JAUNTS OF INTEREST

T’WOOD

BREATHES WITH

Check out, may be there is a surprise round the corner

KARTHI RNI: APENG/2011/38387 | POSTAL REG. NO. VSP/177/2014-2016

LIFESTYLE PERSONALITIES CINEMA FEATURE LUXURY GADGETS REVIEWS FOOD PARTIES

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